Brand Guidelines

This guide is a high-level overview of how the Prime One brand comes to life. As our brand has evolved to meet the digital expectations of everyone from startups to industry titans, here, we propose a brand-new style guide that keeps our brand's essential characteristics that are easy to follow and adaptable to a variety of applications.

Prime One Global is a multinational award-winning performance marketing agency headquartered in Sri Lanka with an office in DE, USA that works with some of the world’s leading brands and Fortune 500 companies. With our smart marketing solutions, results-driven strategies, and inspiring support, we focus on delivering effective and innovative digital transformation and brand activation solutions to help brands grow their business efficiently and sustainably.

Prime One Global Logo
Prime One Global Logo

The Logo

Prime One uses only one logo for the branding. Always Use the complete logo and you are welcome to use it on a dark or light background as displayed, but it cannot be substituted with any other color.

Our logo can be resized to fit different screen. But, the Prime One Logo must be crystal clear and visible, whether you see it on a smartphone or a large screen in a stadium.

Logo Misuse and rules

The wordings of the logo should always be landscape and should be inside the logo. Make sure you are using the full logo in landscape, and it’s not to be edited and dimensions adjusted.

04
05

X Do not change the background color of the text

02

X Do not resize the logo. Use it in the correct dimension given.

01

X Do not change the background color of the number

Prime One Logo

If you are syncing the Prime One Logo in a picture, the complete logo should be used and the logo cannot be sided with the picture's edges. The logo should be placed with at least 1px of space between the edges of the logo and the picture.

The Color

Our well visible three colors are iconic to us. It's one of our most distinctive assets. From the color of our themes to our logo, the Prime one's primary colors are Red Pink, Black, and Light Gray. Alternate colors cannot be mixed among themselves; they can only be used with the main color as shown.

Color Value

RedPink:
WEB: #ff4917
RGB: 255 | 73 | 23
CMYK: 00 | 85 | 98 | 00 |

Color Values

Black:
WEB: #1622029
RGB: 22 | 32 | 41
CMYK: 83 | 71 | 58 | 69 |

Color Value

LightGray:
WEB: #F2F2F2
RGB: 242 | 242 | 242
CMYK: 0 | 0 | 0 | 5 |

Typography

Cerebri Sans and ubuntu are our two primary fonts, and we use Monserrat as an alternate font. We'll add bespoke tweaks with different weights and styles to these typefaces when a different touch is required.

Primary Font

ubuntu

Light
Light italic
Regular
Bold

Altenate Font

Montserrat

Light
Light italic
Regular
Bold

ubuntu

Light
Light italic
Regular
Bold

Montserrat

Light
Light italic
Regular
Bold

Logo with Image Sync

If you are syncing the Prime One Logo in a picture, the complete logo should be used and the logo cannot be sided with the picture's edges. The logo should be placed with at least 1px of space between the edges of the logo and the picture.

Using Logo in picture

using logo in picture

Text with image sync

In case you need to use text in an image, you must consider the brightness of the background. The text should be put with a correct backdrop color chosen from the branding's primary colors, as indicated.

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