In a digital world flooded with content, creating a blog post that grabs readers’ attention and keeps them engaged is not a small deal. But, don’t worry, in this article, I’ll walk you through 9 essential steps to craft a quality blog post that not only attracts the eyeballs of your audience but keeps them glued to the screen. Whether you’re a seasoned blogger or just starting out, these steps will help you create blog posts that people will actually read and enjoy.

9 Key Steps to Write an Awesome Blog Post

1. Define Your Specific Goals

Before you start writing, it’s important to identify for which purpose you’re going to write a blog post. Defining your purpose is the compass that steers your blog writing. Therefore, it’s crucial to be clear about your goals. Are you seeking to educate, entertain, or inspire your readers? Clearly defining your goal is the first and fundamental step in crafting compelling blog post.

If educating your reader is your aim, your words should serve as a source of knowledge, providing valuable insights, information, and expertise on a particular topic. If entertainment is the goal, your writing should spark joy, laughter, or amusement, keeping your audience engaged and eager for more. When inspiring them is your mission, your words should motivate, uplift, and resonate with your readers, driving them to take positive action. Your goal is the constant guide that ensure your  blog remains focused, coherent, and impactful. It shapes your narrative, determines your tone, and  specify your writing style. So, whether you’re educating, entertaining or inspiring, clarity of the goals will lead to more meaningful and effective blog posts.

2. Research and Refine Your Blog Topic

When you’re more clear on the goal of your blog post, it’s time to start your research. List down the keywords your target audience would mostly use when they conduct an internet search around your blog topic, then, use a keyword research tool to expand and refine this keyword list based on, search volume, keyword difficulty, and competitiveness of each keyword. Use the stats to select a target keyword, or keywords, and make note of any similar or related phrases. 

Next, check the SERP competition for your chosen keyword/s. Enter your keyword/s  into Google and take note of the results on the first page or two. This can provide insight into what Google thinks the searcher wants when they perform a query using the particular key phrase, while it also enables you to study how the competition is addressing the blog topic you chose, so you can create a blogging strategy that can compete.

Now, put some effort into choosing the right blog headline. Your blog headline is the first opportunity to convince people to read your blog – a good headline tells the reader what the blog post is about, and what they’ll gain from reading it. It should be super compelling, but honest.

If you need a little help to choose the right keyword, check out CoSchedule’s headline analyzer which will assess the strength of your chosen headline and give you suggestions on how to improve it further.

3. Create a Blog Outline

It’s easy to ignore this essential step, but doing so might result in unstructured blog posts that go off-subject and leave the readers wanting. So, please do yourself a favour and make a structure for your blog.

✅ Introduction

Recognizing your reader’s pain point/s and demonstrating empathy for them is a great way to introduce your blog topic. There’s no need to go into depth in the introduction, just capture few points like what would compel the readers to seek information on your blog topic? How might that make them feel? And, how will reading your blog post help them? That’s enough!

✅ Body

The body of your blog post is where you get to deliver on your title’s promise. This is where your research comes into play: break the body of your blog into logical sections with sub-headings, so you can go in-depth on your topic. If there is an related keyword that deserves its own section, now is the time to include it. This is also a great opportunity to mention your blog post’s goals. How will you satisfy the reader’s wants, and what should they do next? Is there a clear spot where you can include your call to action? Make a note of it so you are able to reference it when you write.