Next Gen Ecommerce Trends You Can’t Ignore in 2024

The world of e-commerce is continuously changing with new technological advancements and market dynamics, where the future of online retail is poised to take on exciting new forms. In this digital landscape, consumers can shop anywhere at any time. Today, not Genz or millennials prefer to shop online, everyone does. In this competitive landscape consumer behaviours and patterns continuously evolve to change, So in order to compete with the top brands, it’s essential to outshine your competitors. As we approach 2024, it’s crucial for business owners and entrepreneurs to know about the e-commerce trends. In this blog post let’s explore the top transformative e-commerce trends that promise to shape the e-commerce landscape in 2024.

📌Top Ecommerce Trends to Watch Out in 2024

 

✅Voice Commerce: Optimizing for Voice-Enabled Online Shopping

In recent years voice searches have become more popular with the rise in digital voice assistants. Voice-activated devices like smart speakers and virtual assistants are becoming increasingly popular. According to Narvar, 51% of online shoppers use voice search to research products, while 36% use shopping ads to add their products to relevant shopping lists.  E-commerce businesses are integrating voice commerce into their platforms, allowing customers to place orders and get product information using voice commands.

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Businesses should focus on optimizing their product pages for voice search. Pro tips to optimize voice search,

  • Focus on natural language patterns and conversational queries
  • Integrate Long tail keywords for voice search queries
  • Implement schema markup
  • Optimize for Local SEO

Embrace voice commerce within your e-commerce marketing strategy to stay ahead in the competitive landscape.

✅Mobile Commerce: Dominating the online sales with Mobile Shopping

Mobile shopping has been on the rise for years, but in 2024, it will become even more crucial. Customers always prefer to purchase anywhere at any time. It’s important for business owners to optimize their websites for mobile devices to provide an excellent customer experience. Because delivering a great mobile shopping experience helps customers to purchase the products in just one tap. 

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Make your website mobile-friendly by streamlining the checkout process, reducing the page loading speed and optimizing your content fit for smaller screens. Investing in Mobile commerce will be a solid long-term return to the businesses.

✅Augmented Reality: Embrace AR to visualize purchases

One of the biggest challenges for online customers is that they can only try out the product after they make a purchase. Mostly consumer behavior depicts that a consumer gets satisfied when he/she can touch, feel and try before making a purchase. But it’s not possible in eCommerce nevertheless, Augmented Reality is revolutionizing the way consumers shop online. Augmented Reality allows shoppers to get an immersive shopping experience by trying the products before purchasing as if they were in a  brick-and-mortar store.

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AR is more popular in the fashion, beauty and home decor industries. With Augmented Reality, shoppers can virtually try on clothing, visualize how furniture would look in their homes, or even see how makeup products will appear on their skin. For example, Shopify AR allows customers to get an immersive shopping experience, they show their products in a virtual environment before buying to make sure whether the products fit or not.  In 2024, we can expect to see more e-commerce platforms incorporating AR features to enhance the shopping experience, reduce returns, and boost customer confidence.

✅Tapping into Online MarketPlaces

Marketplace has already set a trend and dominated the e-commerce industry. For example, Amazon and eBay have already established their presence in e-commerce and continuously deliver the digital experience to their customers. These platforms provide businesses with a huge customer base and more selling options which can save and earn more money for businesses.

tapping into online market places

Moreover, these platforms help businesses to bridge gaps between physical retail and digital stores. Tap into the marketplaces to leverage your customer base and revenue.

✅Q Commerce Growth – Enhance Customer Experience with Quick Delivery

Quick commerce is more popular after post covid. It focuses on last-mile delivery which is transforming the online business. The best example of this trend is online grocery or food stores. It’s driven by customer demand for quick and convenient delivery options. This trend aims to enhance customer experiences by offering quick delivery of products, foods, or any other item.  Most customers preferred to receive anything less than an hour. 

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Today online users prefer Quick commerce businesses to buy products and services. For example with the rise of Uber, and Pickme customers expect to receive orders within an hour. So,  businesses should take advantage of this trend and are expected to join hands with local delivery services to provide quick deliveries to their customers and to gain more revenue. 

✅Green Commerce – Focusing on Environmental Sustainability

Consumers are continuously concerned about the environment, they truly care about the ethical and environmental impact of their purchases. They focus more on eco-friendly products and ensure that they are purchasing from a brand that is conscious about the environment. 

As per Nielsen’s study, 66% of global consumers are willing to pay more for products from brands committed to positive social and environmental impact. So to align with these environmentally friendly practices businesses should focus on sustainable packaging (recyclable and biodegradable), lower carbon emissions, and ethically sourced products from suppliers.

green marketing

In 2024, it’s crucial for businesses to focus on sustainable goals to attract environmentally conscious customers and to stand out from the competitors

✅Social Commerce – Prioritizing the Power of Social Media

As you all know, social media is the next big thing that revolutionize the industry. Social media platforms are evolving into powerful sales channels. Nowadays most consumers spend more time on social platforms like Facebook, Instagram, and TikTok, they browse to search e-commerce marketplaces or to buy directly products on these platforms. 

social commerce

Social Commerce allows users to get a shoppable experience by allowing them to purchase without leaving the platform. Building a strong social presence will hello businesses enhance their brand identity and awareness which drives more leads to the business.  Social media strategy is a core part of your marketing strategy. Create attractive visuals, videos, and engaging content to build your identity on social media. E-commerce businesses are expected to leverage social commerce more in 2024 by integrating shopping features and advertising options.

✅Embrace AI and Machine Learning

Artificial Intelligence and Machine Learning will continue to play a pivotal role in e-commerce. By analyzing customer data, AI can provide highly personalized shopping experiences. Al continuously gathers vast data about customers such as how they shop, which items they purchase most, which pages and platforms they use and what emails they open. Machine Learning analyzes these data and provides tailored product recommendations, customized marketing messages, and even chatbots that can provide real-time customer support.

ai commerce

E-commerce businesses that invest in AI will not only enhance customer engagement but also boost sales.

✅Subscription Services – Rise of Subscription-based model pricing and membership programs

Subscription-based models are becoming increasingly popular. Customers love the convenience of regular product deliveries, whether it’s meal kits, clothing, or skincare products. E-commerce businesses that offer subscription services can build loyal customer bases and predictable revenue streams.

subscription services plan

🔔Future of Ecommerce in 2024 and Beyond

In conclusion, the e-commerce landscape in 2024 will be shaped by technology, sustainability, and changing consumer preferences. 2024 promises to be an exciting year for the e-commerce industry, with these trends shaping the way businesses operate and consumers shop. To stay competitive, e-commerce businesses should remain adaptable and keep an eye on emerging technologies and consumer preferences. By embracing these trends, businesses can continue to provide innovative, convenient, and personalized shopping experiences for their customers while staying ahead of the competition in the ever-evolving world of e-commerce.

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Verginiya

Hey, this is Verginiya Patrick, Senior Manager - Enterprise Digital Marketing and Operation, with extensive experience in developing data-driven marketing campaigns and strategies, successfully managing marketing teams, and monitoring the performance of digital marketing campaigns.

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Supercharge Your Black Friday Game | 12 Winning Black Friday Marketing Strategies to Grow Your Sales

Are you looking for proven Black Friday Marketing Ideas for the year’s biggest sales week? As the holiday season approaches, businesses of all sizes are gearing up for one of the most significant shopping events of the year called Black Friday. For consumers, it’s a day to feast with amazing deals. For businesses, it’s an opportunity to boost their sales and end the year with huge profits. To make the most of this shopping extravaganza, it’s crucial to have a well-thought-out Black Friday marketing strategy.

But the question is how to make it happen, no worries, in this blog post we’ve got you covered with the trendiest Black Friday Marketing Ideas to make your sales grow during this biggest shopping festive season of 2023.

Why You Can’t Ignore Black Friday Deals?

 

Black Friday is the biggest Shopping deal of the year that takes place every year after Thanksgiving in the United States, falls on the fourth Thursday of November.  It kickstarts the holiday shopping season for the year. During Black Friday retailers offer significant discounts and promotions on a variety of products from electronics, and clothing to digital products.

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With the advancement of eCommerce, nowadays Black Friday Sale has extended from brick-and-mortar stores to online sales. Black Friday is a great chance for retailers to drive more customers to their physical or online stores and sell their products in bulk to customers with amazing deals of the year.

 
🧲 When is the Perfect Time to Start Black Friday 📥 Marketing Deals

 

According to the studies, more than 50% of winter holiday shoppers start shopping on October, so during this time you want to be on their radar as they consider their holiday purchases.

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✅ Early October: Start planning your promotions, discounts, and special deals. This is the time to determine what products you’ll feature and how you’ll market them.

✅ Mid-October: Begin promoting teasers of your Black Friday deals on your website and social media channels. Encourage visitors to sign up for your email list to receive exclusive early access.

✅ Early November: Launch your full Black Friday marketing campaign. Send out email blasts, create social media posts, and consider running paid advertising campaigns to increase visibility.

✅ Mid-November: Send out reminder emails to your subscribers, sharing more details about your upcoming Black Friday deals. Create a sense of urgency by mentioning limited quantities or limited-time offers.

✅ Black Friday Week: Continue to push your promotions and deals through various channels, including email, social media, and paid advertising. Consider running flash sales or limited-time offers to keep customers engaged.

✅ Black Friday and Beyond: Make the most of the big day itself and the weekend following it. Continue to promote your deals, offer excellent customer service, and monitor your results. Don’t forget to prepare for Cyber Monday as well.

📌 Top 12 Proven Black Friday🧪Marketing Ideas  Marketing 

 

black-friday-marketing-strategies

Black Friday competition will be hotter than ever since all the types of businesses will be there in this big holiday shopping season. It’s vital for retailers to craft their own marketing strategy during this season to stand out from the crowd. Let’s take a look into the top 12 marketing ideas to make the most of this incredible shopping event

Launch Early with Teaser and Pre-Black Friday Promotions (But not too early)

Black Friday isn’t just about a single day of sales; it’s an entire shopping season. Retailers have started offering deals earlier, making the entire week leading up to Black Friday a prime shopping period. To capitalize on this trend, start your marketing early with teasers and pre-Black Friday promotions.

Create suspense by hinting at the incredible deals you’re about to offer and build anticipation among your audience. Utilize social media, email marketing, and your website to share sneak peeks, countdowns, and exclusive offers to engage your customers before the big day arrives.

Use social media to post teasers of the products or deals that will be available on Black Friday. Send out email newsletters with exclusive previews and offer early-bird discounts to subscribers.

🔖Dont wait till the last minute, Grab your opportunity!

Offer Limited Time Flash Sales (Hourly or Daily Deals)

 

Black Friday is all about limited-time offers, and nothing creates a sense of urgency quite like a countdown clock or a “while supplies last” message. Consider running flash sales with unbeatable discounts on popular items but for a limited time only. This not only drives customers to your site but also encourages them to act quickly to secure the best deals.

Run Hourly or Daily deals which are limited for a certain period of time, it can motivate customers to grab this before it ends. This kind of deal creates a sense of urgency within your customers and encourages them to make quick decisions and act immediately to grab the exclusive deals.

Use scarcity marketing techniques to build FOMO (Fear of Missing Out) within your customers. To make it even more enticing, send out push notifications or emails to alert your customers when these flash sales go live.

Share a sneak peek to build anticipation

 

Start creating excitement within your customers by sharing the sneak peeks of your upcoming Black Friday deals. You can post images and teaser videos of your amazing deals. This kind of sneak peek will capture the attention of your audience towards the Black Friday deals.

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You can share your sneak peeks through social media, email, website popups and more. Dont miss to incorporate the following within your sneak peeks,

 
  • Announce the Super Deals date – Start by revealing the days when your Black Friday discounts will be active. This not only builds anticipation but also helps customers plan their shopping accordingly. 
  • Display the products that will be discounted – Tease your audience with a glimpse of some of the products that will be on sale. Highlight your best deals or popular items to capture attention. 
  • Showcase products for customers to add to their wish list – share products that customers can add to their wish lists. This is a clever way to let your audience create a shopping list and stay engaged with your brand until Black Friday arrives. 
  • Use Teaser Text and Images: The language and imagery you use in your sneak peeks matter. Use compelling copy and visuals that excite and resonate with your target audience. 
Use Spin Wheel to offer mystery savings

 

Black Friday marketing is all about creating a buzz, and what better way to do so than by adding an element of excitement and surprise to your promotions? The use of a “Spin Wheel” is a creative and engaging strategy that can generate a lot of interest and anticipation among your customers.

You can use the coupon spin wheel to offer discounts and deals. Imagine your potential customers visiting your website, eager to see what kind of Black Friday deals you have to offer. Instead of just presenting a list of discounts, you can add an interactive element by introducing a Spin Wheel that offers mystery savings. This not only engages your audience but also makes shopping with your brand a memorable experience.

Create a Gift Guide 🎁

 

During this Christmas season, most of the shoppers will be looking for gifts for their loved ones. But most of the time we are not aware of what kind of gifts they are looking for. So during that time, you can help them by creating a gift guide. Gift guides are a curated selection of giftable products or services.  A well-designed Gift Guide can be a powerful tool to engage your audience, boost sales, and enhance the overall shopping experience for your customers. You can share your gift guide through emails, website and social media

Implement Email 📥 Marketing Campaigns

 

Email marketing is a valuable medium for connecting with your customers during Black Friday Season. Start by building a targeted email list and segment it to tailor your messages to different customer groups. Send out Black Friday teaser emails early, and follow up with reminders as the day approaches.

Craft compelling subject lines that stand out in crowded inboxes and offer exclusive discounts to your subscribers. Consider using dynamic content and personalization to make your emails more relevant to individual customers. Remember to test your email campaigns for deliverability and mobile responsiveness.

Offer Early Access to 🚨 VIP Customers 

 

Reward your most loyal customers with exclusive early access to your Black Friday deals. This not only cultivates customer loyalty but also generates word-of-mouth marketing.

Segment your customer base to identify your VIP customers. Send them a special invitation to your Black Friday deals a day or two before the official launch. This exclusive offer will increase the rate of customer retention and customer lifetime value.

Create a Black Friday 🪪 Landing Page

 

Designing a Black Friday Landing Page all year around is vital to build the email list and to inform the audience about the upcoming Black Friday deals. Having a dedicated landing page will help you drive more traffic to your website and improve the conversion rate. How does an effective landing page look?

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  • Catchy Headline that conveys the value of your holiday deals
  • Create a sense of urgency by displaying a countdown on the landing page
  • Highlight the offers with clear and compelling texts
  • Feature your exclusive offers with high-quality images
  • Add strong CTAs that entice users to make an action
  • Integrate social proof by adding testimonials, badges and return policies
  • An Email Signup form to build your email list
 
Collaborate with Influencers 🤹‍♀

 

Leverage the power of influencer marketing by collaborating with influencers in your niche. An influencer can help you to promote your offers and deals on this holiday season. Influencers can reach a wider and highly engaged audience, offering authentic recommendations and reviews of your products.

You can provide them with a special discount code and ask them to promote it across the social platforms. When you partner with a reputed influencer with good background you expand your brand’s visibility and build credibility among your audience. You can partner with TikTok or Instagram influencers to promote your products.

Offer Free 🚛 Shipping and Hassle-Free Returns:

 

Consumers love a good deal, but they also appreciate convenience. Offering free shipping, even for a limited time during Black Friday, can be a game-changer. Shoppers are more likely to make a purchase if they know they won’t incur additional shipping costs. Additionally, make your return policy as hassle-free as possible. A lenient return policy can reduce friction for hesitant buyers and encourage them to make a purchase, knowing they can change their minds later if needed.

Make Your 💹 Check out process more simple

 

Simplify your checkout process, usually, shoppers will be in a hurry to complete their shopping but having a complicated checkout process with more promotions can make them frustrated and leave without making purchases on this big day.

So optimize your checkout page by removing unnecessary fields, and promotions and adding autocomplete options to make a great shopping experience. In addition, provide various payment gateway options to make their purchases more convenient. Minimizing the friction in the checkout page helps prevent cart abandonment and increase conversion and traffic.

 

Integrate  Chatbot for a seamless🤖shopping experience out process 

 

On this holiday season, you will be having more business and customers, so it’s necessary to have a chatbot to engage with customers and provide 24/7 customer support. During Blackfriday customers will have more questions on the offers, products, payment, shipping and more, by integrating a chatbot within your website you can assist your customer inquiries and streamline your customer support services. You have to ensure 24/7 services to your customers to provide a better shopping experience.

 
🔔 Wrapping Up

In conclusion, Black Friday is the biggest shopping extravaganza of the year, it just not a shopping event, its a golden opportunity to grow your revenue and profit margin. As the countdown to Black Friday 2023 begins, it’s clear that businesses need to harness the power of these Black Friday marketing strategies to thrive in the competitive retail landscape.

Personalize your approach, highlight social proof, and provide stellar customer service to win over shoppers. Harness the power of both online and offline channels, collaborate with influencers, and introduce gamification to make the shopping experience fun and memorable. Reward your loyal customers with early access, and make the most of email marketing campaigns to stay connected with your audience.

 

Now, it’s time to put these strategies into action and make Black Friday 2023 your most successful yet. Start planning today, so you can deliver incredible deals and unforgettable experiences for your customers. Ready to take your Black Friday marketing to the next level? Get in touch with our team today to discuss how we can tailor these strategies to your unique business needs. Let’s make this Black Friday your best one yet!

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Verginiya

Hey, this is Verginiya Patrick, Senior Manager - Enterprise Digital Marketing and Operation, with extensive experience in developing data-driven marketing campaigns and strategies, successfully managing marketing teams, and monitoring the performance of digital marketing campaigns.

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