Google’s New Ways to Search in 2024: AI-Powered Innovations Transforming the Search

For over two decades, Google has been at the forefront of redefining the capabilities of search engines, guided by its mission to make the world’s information universally accessible and useful. This journey has been marked by continuous advancements in artificial intelligence (AI), enabling Google to understand and interpret information in various forms, including text, audio, images, and videos.

In its latest evolution, Google has focused on making search interactions more natural and intuitive. Users can now search using their voice, leverage visual search through Lens, and even ask questions in a more conversational manner, thanks to the advancements in generative AI.

As a part of the January 2024 update, Google has revealed its latest strides in the realm of search technology, introducing cutting-edge AI-powered features that promise to revolutionize the way users interact with the world’s largest search engine. The January 2024 update brings forth two major search features: Circle to Search and an AI-powered multisearch experience.

Let’s explore these new Google search features!

New Google Search Features in 2024


1. Circle to Search: A Seamless Search Experience


Google introduces Circle to Search, a novel approach that allows users to search for anything on their Android phone screens without switching apps. This feature enables users to select images, text, or videos on their screens using intuitive gestures like circling, highlighting, scribbling, or tapping. This means users can search for information instantly while engaging in activities such as texting friends, browsing social media, or watching videos without disrupting their flow. Circle to Search will initially roll out on selected premium Android smartphones, including the Pixel 8, Pixel 8 Pro, and the new Samsung Galaxy S24 series. Maybe in the future, this feature can be available on other Android and iOS smartphones.

2. AI-Powered Multisearch: Enhanced Visual Search


Google enhances its visual search capabilities with an AI-powered multisearch experience. Users can now point their camera, upload a photo, or take a screenshot and ask questions using the Google app to receive results enriched with AI-powered insights. This feature goes beyond simple visual matches, allowing users to ask complex or nuanced questions about what they see. For instance, users can snap a picture of an unfamiliar board game at a yard sale and inquire about its name and gameplay. The multisearch experience provides an AI-powered overview, consolidating relevant information from across the web, along with supporting links for further exploration. This feature will launch initially in English in the U.S.A., with plans for broader availability in the future.

3. Continuing Innovation with Generative AI

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Google remains committed to pushing the boundaries of search technology through ongoing experimentation with generative AI. The recent launch of AI-powered insights for multisearch results is a testament to Google’s dedication to making search more helpful and intuitive. While these updates represent significant strides forward, Google acknowledges that there is still much more to explore in the realm of AI-powered search. Users interested in experiencing the latest capabilities can enroll in Search Labs and opt into the Search Generative Experience (SGE) experiment.


With its January 2024 update, Google reaffirms its commitment to innovation and user-centric design, introducing a diverse array of AI-powered features that redefine the search experience. Google’s latest updates also promise to make search even more natural, intuitive, and personalized, ushering in a new era of seamless information retrieval. As Google continues to innovate and experiment with generative AI, users can look forward to a future where search adapts to their needs and preferences in increasingly sophisticated ways.

Have you tried any of these new search features? Share your firsthand experiences in the comments below!



Abirika Soolabanee working as a Senior Manager - Inbound Marketing & Branding at Prime One Global. She is a certified content and Inbound marketer with five years of experience. Bringing expertise in content marketing, inbound marketing, branding, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Inbound Marketing, Branding and Blogging. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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