10 Best Sales Automation Tools for Small Businesses in 2022

In today’s digital era, automation tools are transforming the way businesses operate, allowing brands to do more with less and scale in ways never before possible. As means, the size of the business doesn’t matter and automation tools can actually give benefits to small businesses that are often able to react to new trends faster than big brands.

The only drawback is most of the automation tools on the marketing geared toward medium and larger businesses, but, still, you can find hands full of automation tools for small businesses.

Today, in this post, I’ve listed down the top 10 sales automation tools designed with small businesses in mind that can help you to take your venture to the next level.

01.Hubspot Sales

If you’re looking for a well-established and trusted sales automation tools provider, Hubspot Sales is the best choice for you. Hubspot’s sales automation tool will automate your prospect’s outreach, help you make sales templates, and track key performance throughout your entire sales funnel. Hubspot Sales is one of the flexible and easy-to-use sales automation tools that incorporate well with other products. If you’re already a Hubspot’s CRM user, this might be the obvious first choice of you. Some of the Hubspot Sales users report minor bugs with email sequencing and reporting, but overall it’s one of the highest-rated solutions out there for sales automation.


Starter – $40/mo

Professional – $800/mo

Enterprise – $3,200/mo

sales software for small to enterprise companies


  • Email Templates
  • Email Tracking
  • Call Tracking & Recording
  • Appointment & Meeting Scheduler
  • Sales Automation
  • Sales Management Playbooks
  • Sales Analytics and Reporting
  • Mobile CRM App
  • Pipeline Management
  • Account-Based Marketing

02. Outreach

This is one of the sales automation tools that have a lot of elements designed to help you get the most out of your sales team. With the standard features like email and scheduling automation, Outreach offers some exclusive and interesting features. It can allow sales reps to obtain live call coaching, and also features a comprehensive team performance dashboard so you can monitor your sales reps’ activities and results in real-time. Outreach is recognized to occasionally crash at inappropriate times, but most of the Outreach users seem to be happy with how well this sales automation tool streamlines their sales processes and boosts the effectiveness of their sales team performance.


Free trial available / Need to contact them to know the pricing details

 outreach reviews and pricing - 2020  


  • Sequences & Task Management
  • Integrated Sales Dialer
  • Email & Activity Tracking
  • Online Meeting Scheduler
  • Sales Intelligence Dashboards
  • Email & Content Templates

03. Overloop

Overloop considers that sales lead prospecting is a boring activity. That’s why they’re looking to make sales lead prospecting more interesting and more operational with the Overloop effective multichannel sales automation tool. Overloop mainly focuses on two important elements of sales automation: abolishing the need for manual data entry and boosting your sales processes and performance via data analytics. While this is one of the highly recommended sales automation tools for its easy integration and usage, some users have reported problems with the quality of their customer service.


Essential – $89/mo

Business – $149/mo

  prospect.io, the sales automation platform


  • Email Finder and Email Verifier
  • Email automation and drip campaigns
  • Email tracking
  • Sales automation
  • Advanced CRM integrations
  • Reporting and insights

04. Gong

Now, this is a totally different sales automation tool. Well, practically. Gong brands itself as a revenue intelligence podium; so, sales software is the core element for it. Besides, Gong takes a more personal approach for their automation processes by helping sales managers get the most out of each sales rep. Gong provides features like AI-based sales coaching and contextual deal pipelines that help you to get insights into what’s happening with your remote sales team, your deals, and your market.


Offer customized pricing

what is gong.io?


  • AI-based sales coaching
  • Sales calls recording
  • Automate sales calls transcribe
  • Contextual deal pipelines
  • Analytics and reporting

05. Growbots

Companies that are looking for a structured solution with automated outbound sales should take a close look at Growbots. This sales automation tool offers to automate prospect outreaching from a pool of more than 100 million contacts, tools for A/B testing, facilities for multichannel follow-up sequencing, and comprehensive analytics & reporting. You can integrate Growbots with your existing CRM, but companies with long-established sales processes might prefer a more personalized solution. Growbots don’t offer a free trial, so, you have to contact them to get pricing information.


Need to contact them to know the details about pricing.

  what is growbots? Lead


  • Personalize your emails
  • Automatic follow-ups
  • Multichannel sequences
  • Connect multiple email accounts
  • A/B testing
  • Analytics & reporting

06. SharpSpring

SharpSpring is actually a marketing automation and CRM solution provider with a sales automation tool. However, it can be a great deal for businesses that don’t already have a solution for their marketing and CRM management. SharpSpring is one of the easy-to-use and affordable sales automation tools for small businesses, but it doesn’t have all of the reporting features and integrations you might find in competing, enterprise-centered sales automation tools.


1,500 Contacts Plan – $550/mo

10,000 Contacts Plan – $850/mo

20,000 Contacts Plan – $1,250/mo

Agency Plan – Customizable Pricing

Enterprise Plan – Customizable Pricing

  smart email and crm marketing automation tools


  • Complete Sales & Marketing Platform
  • Marketing automation and CRM in one easy solution
  • Marketing Automation
  • Email Marketing
  • Campaign Tracking
  • App Marketplace
  • Third-Party CRMs

07. Autoklose

This is one of the sales automation tools that was purpose-built to launch, manage, and monitor B2B email marketing campaigns. Autoklose gives access to their lead database, reporting dashboard, and automated email sequencing. All these comprehensive features make it a good sales automation tool for companies that need to launch prospects’ outreach efforts from scratch. Even though Autoklose doesn’t have the greatest choice of CRM integrations, users praise it as one of the most cost-effective sales automation tools for email automation.


Starter – $49.99 month/user

Small Business – $149.95 month/5 users / paid annually

Enterprise – Customizable Pricing

  autoklose - close more deals faster and save time


  • Real-Time Reporting and Email Tracking
  • Contact Management
  • Email Campaign Management
  • Email Sequence Templates
  • Sales Intelligence and Data
  • Team Management
  • Time-Saving Tools
  • AutoVerify

08. Freshsales by Freshworks

FreshSales is a CRM platform with sales automation tools; Freshsales is designed with a clean and intuitive interface. It targets users who don’t prefer the full collection of complexity offered by other customizable CRM solutions. Freshsales offers crucial sales automation tools like AI-based lead scoring and pipeline tracking.


BLOSSOM – Perfect for small teams – $12 user/month, billed annually

GARDEN – Ideal for growing teams – $25 user/month, billed annually

ESTATE – Best value for large teams – $49 user/month, billed annually

FOREST – Made for enterprises – $79 user/month, billed annually

Offer Free Trials

  freshworks - freshsales - crm


  • Email templates
  • Email Tracking
  • Phone, powered by Freshcaller
  • Live chat powered by Freshchat
  • Sales Sequences
  • Visual sales pipeline
  • Multiple sales pipeline
  • Analytics and reporting

09. Voicent Sales Automation

Voicent offers a robust package of sales automation tools. The solution features lead assignment, cover pipeline monitoring, workflow triggers, visual performance reports, and many more. You also get access to powerful and multipurpose automation tools for making custom-made, multilingual voice messages. Voicent sales automation uses a one-time buying pricing model, so there aren’t any monthly or annual subscription fees. You can contact them to customize pricing for your business.


Offer customized pricing

  top 10 sales automation tools for 2021


  • Sales automation
  • Marketing automation
  • Workflow automation
  • Email automation
  • Email Tracking
  • Voicent CRM

10. Sales Creatio

Sales Creatio is known for its business process management and sales automation software. This means you can get lots of advantageous features and customization options from this comprehensive sales automation tool. From lead management to email templates, Sales Creatio will have you covered all the sales processes. Some users may find the learning curve of Sales Creatio intimidating, but, luckily, Sales Creatio offers a 14-day free trial, so, you can decide whether Sales Creatio fit for your business.


Team – $30 user/mo

Commerce – $ 35 user/mo

Enterprise – $60 user/mo

  sales crm software - key features and benefits


  • Forecast sales
  • Sales Management
  • Lead Management
  • Email Templates
  • Email Tracking
  • Analytics & reporting

Automate Your Way Ahead

For small businesses, growing their sales is an incredibly stressful task. But, with the right marketing and sales techniques, it is very much achievable. Sales automation tools provide the most effective and comprehensive marketing solutions, without much effort from your end. Before availing on one of the above tools, first, map out your sales processes, then use the above list of sales automation tools to narrow down your choices and select the right provider for your business needs. That would most definitely be the right move.

Get your sales automation process started with the tools we’ve looked at in this post!


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