10 Creative Ways to Write a Unique Instagram Bio

Level-Up your Instagram Bio through these 10 ACTIONABLE steps.

Are you being unable to IMPRESS your Instagram viewers for years…? You did nothing wrong but you got some wrong IDEAS.

instagram bio

Concerning social media, your page’s first impression is the Key element. The audience who visits your profile for the first time concludes with your content by witnessing your page’s BIO. You may have excellent content but if you don’t have an informative bio which attracts an audience, your insights might hit the BOTTOM line. To prevent this disaster build an attractive and clean INSTAGRAM BIO by using these key factors and bio ideas.

-KNOW WHAT’S INSTAGRAM BIO

Most Instagram users don’t even realize what an Instagram bio is..? Instagram Bio is a segment that defines your profile information shortly to your visitors within 150 characters of capacity. It contains multiple sections such as,

instagram bio ideas
  • Name
  • Category
  • Pronouns
  • Bio
  • Website

Now here we go !

10 Easy Ways to Write a Unique Instagram Bio

Take your Journal and start writing notes.

Of course I know, you definitely have a profile name for your instagram page. But check that, Is your name finely combined with your profile and Have you used any searchable keyword or any service title of your page…? If not Follow these steps to create a noticeable Instagram profile name.

  • Find a Suitable Name that represents your Brand or give your full name.
  • Let a nice space and don’t add any emojis or emoticons.
  • Mention your job title after the name.
optimize the instagram name

By giving your full name along with your job title or Brand name with the service you provide, you can increase the chance for people find you when they search. Also it introduces about you and your services to new visitors who visits your profile via algorithms.

For Example, consider that you’re a Fitness Coach and your name is John Fredrick. So your Instagram profile name would be “John Fredrick – Fitness Coach”. Now people can easily found you when your profile name appears while they type keywords in the search bar, Because of you mentioned that you’re a fitness coach, people immediately tap on your profile, even before they hit search.

When you don’t let audience to know about your services how would they determine whether your page is necessary for them or not…? Giving information about your services can help your audience understand what exactly you do. Before you mention your services you have to know who’s your target audience and make sure that they get the information correctly. To achieve this prepare a list with these data.

clearly mention your service
  • Services you provide.
  • Your target audience.

and then index a service with the high demand and huge audience. after all, “tadaaa,” you got the Niche statement to put in your instagram bio.

After people entered your profile they’ll be definitely curious about your achievements or some fun facts about yourself. By mentioning above details you can hold up your audience and lead them to take a look at your informative profile. Moreover you can develop your Authority by telling people about your achievements & this may increase your reputation among the audience.

add some intentional details

For example mention about your YouTube channel If you have one with some millions of subscribers. So the audience will become curious about, why you’re having this much of followers, then they’ll conclude that you have something valuable. From this attention You’ve gained you could increase your followers.

Web pages are the most mandatory things when it comes to marketing your services through social media. Would you prefer to easily tap on some text and order something or physically approach a restaurant and buy a pizza after waiting in an aisle for hours…? Think about it. Obviously you’ll choose first option when you have really tight schedule. To make people instantly buy your service with no effort immediately after they’ve noticed your service, You should have a website which is providing your services to the customer.

give a fully functioning link of your website

In other words, If you want to make sure that your audience are scrolling around rest of your social media profiles, you should leave a link beneath your instagram bio.

Unfortunately instagram allows users to mention only one link in their instagram bio. But don’t worry you can use tools like LINKR.BIO to provide all of your social media links through one autogenerated link.

Humans can be stimulated by asking them to do something which is they’re hesitating to do. Yes! you can ask your audience to do something by indicating your link. But you have to be aware of what you’re asking. Your call-to-action segment should related to the type of the link you mentioned.

add call to action with indicating your link

For example, If your link is about to direct your audience to a shopping page, Then you should mention an action like “click to shop your favorite one”. If your website is providing some educational resources then consider adding statements like “learn how”.

Apart from above 05 additional tips I’ll explain 05 special tactics for help you to stand out from some traditional pages.

This is one of the common mis consumption that only providing your service information intentionally in your instagram bio is enough. It’s not like that, Instagram algorithms can detect and recommend your page to the suitable audience when you’ve categorized your page by customizing the additional profile settings.

add the category of your page beneath your profile name

And also it allows your audience to recognize what kind of page is this by just a glance. You can customize your page’s category through profile editing options.

Do you like to read a book or article that having sentences here and there with no layout or order..?Who loves to read such kind of mess. That same thing can applicable for instagram bio. Because no audience wants to even look at a chaotic unprofessional instagram bio.

organize your instagram bio into separate lines

Arranging your bio line by line downwards can improve the possibility of audience tapping on follow button. And also it gives a clean and high professional look to your instagram bio.

Being so colorful is an indication of Happiness and Positivity. When people saw multiple colors they can immediately feel a positive vibe inside them. So make your audience’s day by adding colors to their mind. Most importantly Emojis shows the clear idea of what that particular line is about, even before they fully read it.

use emojis

Because of Instagram allows one user to create numerous accounts, Most of you may have multiple accounts for various purposes. Link them to your instagram bio with the additional information about it. Sometimes you might have your own instagram profile, while you’re managing your business profile. In this case you can tag your personal profile in your business page with the declaration of FOUNDER or OWNER.

tag related external profiles

Most of the people put their achievements and memorable events in the Instagram stories. Approximately 86.6% of Instagram users post stories in a Daily basis (EarthWeb 2022). Story highlights are more convenient that audience can easily summarize your achievements with some TAPS. So utilize your stories to inspire audience by consciously grouping them in to Highlight.

use instagram stories highlight

Unlike disappearing Instagram stories, Highlights can last until you remove them. Don’t forget to add a unique cover for your highlights.

Sample Profile to completely understand the ideas.

01

Have a look at above Instagram profile. Alex Costa is a men’s fashion influencer. See how perfectly he arranged his Instagram bio.

  • In the first line he mentioned his name which is Alex Costa.
  • Then he properly added his niche and conveyed it by letting audience to filter those topics through dividers.
  • In third line he linked his other business profiles and brand profiles. By mentioning this he influence audience to look out his brand ForteSeries. This is a form of promoting a brand, because majority of his audience know him as a fashion influencer not as a brand owner.
  • At the fourth line he put his achievements which are his Youtube & Tiktok followers count. Through adding these he make his reputation increased in audience’s mind unconsciously.
  • Then in next line he gave his E-mail address to allow other international brands approach him for paid promotions.

 In the last line you can witness a link which directs audience to the page which contains all of his social media profile links.

 I’m not recommending you to have a profile exactly looks like this. This is an Example, And you should use your own ideas and words to structure your Instagram bio.  

Concluding Tactics.

 

It doesn’t matter how beautiful and attractive is your Instagram bio, If you don’t have the excellent and informative content, It all will become useless. Use above Tips and Tricks to excite your audience and to make them follow your page through your impressive Instagram bio. Have a nice day.

Share this Blog in your social media feeds If you found this helpful & want to remember every time when you designs your Instagram profile bio. Let me know in

photo 2022 09 21 09 39 48

Nithurshan Sritharan

I am Sritharan Nithurshan a Content Creator. I graduated from Technical College Vavuniya in the discipline of Network technician. And also I've finished Fsc in Medicine at Azerbaijan Medical University. I am officially fulfilling the role of Content creator currently. A passionate storyteller and writer who is enriched with full of advanced technical knowledge.

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Frequently Asked

Best instagram bio should have some essential factors to look unique and attractive. here are some of them

  • attractive and suitable business name.
  • service description.
  • website link.
  • call to action.

By adding fully functioning link, description of your services or product, mentioning your page’s niche you can improve the visibility and traffic of your Instagram page.

Yes you can, Through linking your identity as a founder on your brand’s page you can earn more followers and your brand will be influenced by your personal profile.

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The 11 Best LiveChat Software Compared in 2022

Searching for the most productive LiveChat software that can accommodate all your support and service investigations? If yes, you have found the best article for you!

Many organizations are on the market to find the most reliable LiveChat software. This is because they recognize the advantages it offers. Your company can do so much more for its consumers with a LiveChat solution than simply responding to their concerns and queries in real time.

And if you’re among the companies that have realized the benefits of LiveChat, we’ll help you locate the best customer support software to fulfill your needs. Here is an in-depth review of the 11 best LiveChat software compared in 2022.

Top 11 LiveChat Software in 2022

LiveChat is currently one of the most widely used chat applications available on the market. With the help of this service, you’ll be able to set up a customized chat box on your website, where visitors may communicate with you and submit requests for assistance. More than 35,000 companies all over the world, including household names like Ikea and PayPal, use the customer care platform LiveChat. This is an all-in-one software solution that provides customer support.

Features
  • A centralized text-based inbox makes it simpler for businesses to manage customer service requests and interactions.
  • Allows you to communicate with specific types of website visitors
  • Provides a backend environment where customer support staff may manage discussions, respond to various clients, and use chat.
  • Provides integration with messaging services, including Apple’s Business Chat, Facebook, and others.
Pricing
  • Starter Plan: $16/agent/month
  • Team Plan: $$33/agent/month
  • Business Plan: $50/agent/month
  • Enterprise Plan: Request a quote
what is livechat

If you require a LiveChat Software to assist your website’s visitors, JivoChat is an excellent option to consider. No matter where your consumers are located, you can connect with them on Instagram, Facebook, WhatsApp, and other platforms thanks to this inexpensive and straightforward tool. All of the different communication channels that agents use—including calls, chats, and emails—are combined into a single inbox with the purpose of making administration more streamlined.

Features
  • Using service quality ratings, this app supports getting feedback from clients.
  • Provides translation services in twenty different languages for incoming feedback from consumers
  • Works on iOS and Android platforms
  • Offers Real-Time Messaging an advance look at the question for agents to use in their response preparation
Pricing
  • Basic Version Plan: $0/5 agents/month
  • Professional Version Plan: $7.04/agent/month
live chat software for websites

When it comes to website chat rooms, Pure Chat is one of the easier-to-use options. Unlike other vendors, this company focuses exclusively on chat functionality, with unlimited chats on every plan. There’s a customizable widget for branded conversations, and native apps for Android and iOS to enable conversations on the go. Pure Chat is a live chat program that may be fully personalized. Using its editor, you are able to do a great deal more than just add your own logo to the widget; you can also alter its appearance and behaviour.

Features
  • Provides mobile app compatible with iOS and Android
  • Provides the ability to compose prewritten messages.
  • Your chats will be more easily auditable thanks to the limitless chat records and transcripts.
  • Makes it easy for company administrators to give individual users varying levels of access to the system.
Pricing
  • Growth Plan: $39/month
  • Pro Plan: $79/month
  
Pure Chat

LiveAgent is an all-in-one platform for providing customer care, and it comes equipped with a cutting-edge live chat widget. This widget was designed to serve as a supplement to the customer service plan you already have in place and to offer support to your clients at any time of the day or night. Because it makes use of AI-powered automation, LiveAgent, which is considered to be one of the quickest live chat platforms, can transform your company into a support desk that is available around the clock. A detailed view of the activities that visitors carry out on the website is also provided to agents. The monitoring of visitors on this level provides them with a better understanding of their visitors and enables them to initiate dialogues in an appropriate manner.

Features
  • Messages are automatically routed to the proper reps. Automated features offer instant scripted responses.
  • Equally distributes incoming chats using user-defined settings for the routing system.
  • Facilitates the beginning of proactive conversations with site visitors.
  • Provides you with a view of the real typing being done by the consumer at their end in real-time.
Pricing
  • Free Plan: $0/agent/month
  • Ticket Plan: $15/agent/month
  • Ticket+Chat Plan: $29/agent/month
  • All-Inclusive Plan: $39/agent/month
liveagent

Zendesk is a well-known company that plays a significant role in the customer service business. The company offers well-known brands a set of sales and support tools. The chat function is only one component of Zendesk’s comprehensive service offering, which also includes self-help choices, agent collaboration tools, and intelligent conversation routing. Zendesk’s full-service offering is available to its customers. Zendesk also enables users to engage with consumers via message channels. Agents may manage all incoming chats from one dashboard. It has a marketplace where you may find appropriate third-party tools.

Features
  • Creates straightforward customer service interactions with chatbots.
  • Encourages the use of conditional and individualized ticket fields.
  • Converts phone, chat, email, and social media requests into tickets
  • Users can customize their live chat and bot experiences by uploading company logos and changing the theme colour.
Pricing
  • Suite Team: $49/agent/month
  • Suite Growth: $79/agent/month
  • Suite Professional: $99/agent/month
customer service better

One of the promising LiveChat Software solutions that fulfilled all of our requirements is ProProfs Chat. It may be quickly and easily installed on your website and is quick to get up and running. Simply cut and paste the code into your site. ProProfs is a leading provider of live chat services and facilitates proactive communication with site visitors. It makes you feel easier to send proactive chat triggers to your website visitors, which might encourage them to communicate with your brand in real-time. It even gives your agents the ability to track the browsing habits of visitors and manually initiate discussions with website users.

Features
  • monitors the behaviour of visitors and keeps the agents informed about them
  • Produces notices that might assist you in keeping your visitors up to know on future events and upgrades.
  • Reports on each operator’s performance during and after chats.
  • Offers a chatbot that can assist your company in engaging customers and capturing leads in real time.
Pricing
  • Essentials Plan: $10/user/month
  • Premium Plan: $15/user/month
  • Enterprise Plan: Request a quote
proprofschat live chat

Olark is widely regarded as one of the best live chat programs currently available. There is a general consensus that this real-time help desk technology is straightforward and simple to employ. It’s lightning quick, and it helps agents select the appropriate feature at the appropriate time to expedite a conversation in real time. This program provides access to a chatbot’s capabilities. Help desk management and answering frequently asked questions will become a breeze. In addition, it allows for the capture and qualification of leads in near-real-time.

Features
  • Provides high-end protections to keep you safe from spam emails.
  • Access to a chatbot that can be adjusted to meet individual users’ needs is provided.
  • Allows you to send preemptive communications to the appropriate people
  • Provides a wide variety of configuration choices that you can use to make the chat widget appear and feel more to your liking.
Pricing

Starts at $29/user/month.

 

what is olark used for

Tidio is another well-known LiveChat software application that is utilized by more than 300,000 companies. It stands out from the competition because of its extensive collection of ready-made chatbot templates, straightforward configuration, and faultless integrations. Tidio has 20+ chatbot templates. Automate up to 40% of customer support calls and FAQs concerning purchases, shipping, and discounts. This can free up your operators to tackle tricky questions. In addition, Action-based chatbot triggers can enhance sales and engage customers. Tidio can automatically give a discount or free shipping to a cart-abandoning customer. There is also a smartphone app available for use. That means their users can provide responses to queries whenever and wherever they arise, ensuring that no inquiry is ever ignored.

Features
  • Reduces response time through the use of premade responses
  • Your inbound customer service and business questions are handled automatically by the chatbot.
  • Allows your company to develop a multichannel communication platform
  • Evaluate and keeps tabs on consumer information before, during, and after a conversation
Pricing
  • Free Plan: $0/month
  • Chatbots Plan: $39/month
  • Communicator Plan: $15/month

Mailing Plan: $25/month

tidio customer service software

Intercom is widely regarded as a market leader among support tools for SaaS businesses. That’s because it caters to each customer by building a unique bundle of products just for them. However, many of their customers are unhappy with the fact that they have to pay more than they would for comparable LiveChat Software solutions on the market. As a special benefit, this live chat provider is very well for functioning well with other platforms. This software integrates with a wide variety of popular services. Some examples are Qualaroo, Survicate, Google Analytics, Stripe, Jira Cloud, Salesforce, and Hubspot.

Features
  • provides a tunable chatbot for simulating human contact
  • On its customer data platform, it provides you with insightful information about each individual consumer.
  • Automatically directs site visitors in the direction of the relevant office.
  • Integration with third-party platforms such as Qualaroo, Stripe, and Salesforce, amongst others, is supported.
Pricing
  • Start $59/month
  • Grow $119/month
  • Accelerate $499/month
  • Scale $999/month
intercom

HubSpot has a free option for businesses that don’t have enough money to pay for a full LiveChat  software solution. You can start live chats with customers and other website visitors through HubSpot Live Chat. If you start talking to someone and then realize that their request would be better served by a different team, it’s easy to send it to the right person. This software also has a useful integration with Slack that lets you get notifications about live chat and talk to customers right from this platform. You can also talk to people in real time through the HubSpot mobile app.

Features
  • Improve the ratio of leads to sales in your business.
  • Provides more personalized supports
  • Spend your time having conversations rather than managing the ones you have.
Pricing
  • Starter: $45/month
  • Professional $800/month
  • Enterprise $3200/month
hubspot live chat

Drift’s primary function is as a support automation solution that enables businesses to respond to customer questions even when there is no support personnel available. This automated solution is supported by a live chat platform, which enables their agents to get to know their visitors better and fosters stronger relationships with both groups. Operators are able to trace visits, determine the information that brought them there, and manually start a dialogue with the visitors. Drift also makes it easy for your company to collect priceless feedback from customers after a conversation has come to an end. You can also connect and work with other agents by using this live chat facility, and you can do this by leaving internal notes for them to read.

Features
  • Gives your representatives the ability to schedule appointments.
  • Assists you in reaching the appropriate people with welcome messages that are interesting.
  • Makes it possible to automate support through the use of a chatbot.
  • Allows you to create campaigns and monitor their performance easily
Pricing
  • Premium Plan: Request a quote
  • Advanced Plan: Request a quote

Enterprise Plan: Request a quote

drift conversation

Conclusion

Customers who have queries or issues that they are unable to address on their own can contact you directly through LiveChat if they need assistance at that same moment. It is considerably more satisfying to do this rather than sending an email to a support team; because when you’re using email, it is difficult to predict when you will receive a response back.

LiveChat Software is an instant solution provider for situations, in which a consumer requires specialized assistance and desires to communicate with a real person. LiveChat Software gives businesses an advantage over their competitors since it gives clients the impression that the firm, they are doing business with values their time and is attentive to their requirements. In nutshell, integrating LiveChat into your business processes is the best way to provide incredible customer support for your client while attracting new customers for your business. Also, It will help you to build customer loyalty and customer lifetime value.

So, what are you waiting for? Pick the best LiveChat Software from the above list to integrate into your business!

If you have any favourite LiveChat Software, mention them in the comments!

hanshi

Hansini Hewagamage

I am a business management graduate at the National School of Business Management with a great passion for becoming a Digital Marketing Specialist and currently working as a digital marketing intern at Prime One Global.

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Frequently Asked

Many SEO Tools highlight issues or problems with your website. This information must always be key in your website ranking and will need to be fixed quickly. So here are the 5 major reasons why you should use SEO Tools

  • It helps to analyze Competitor SEO Strategy
  • To Use high-converting keywords for content marketing and content creation
  • To Track SEO Progress & KPIs
  • To help your target audience to find your site
  • It supports you to visualize and conceptualize your website data

Search engine optimization is a critical area you must consider if you really want to grow your target audiences, develop long-term brand awareness, and generate more revenue. So let’s look at some major benefits of SEO tools.

  • One of the biggest advantages of SEO Increases Organic Discovery & High-Quality Website Traffic.
  • Using SEO tools may save your cost and time
  • SEO tools improve your Credibility and trust
  • SEO tools may optimize the user experience
  • SEO Tools make your website easier to navigate.

If you are a beginner in Search Engine Optimization here are some tools you can easily get to understand the process and techniques.

  • Google Analytics
  • Screaming Frog
  • Google page speed insights
  • Google search console tool
  • Google page speed
  • Google keyword planner
  • SEO power suite
Read More

Top 10 Market Intelligence Tools to Enhance Your Marketing Approach in 2022 (Updated for 2023)

One of the foremost important aspects of each business or organization is to remain ahead within the market and to own a comprehensive understanding of our competitors within the industry. For this, we should always track, collect, store, analyze, and disseminate information and insights about competitors and customers and collect data from internal and external sources. For this purpose, we will use marketing intelligence tools that gather everyday data that are relevant to the marketing efforts of a corporation. Once collected, this data will be analyzed and accustomed to making informed decisions regarding competitor behaviours, products, consumer trends, and market opportunities. First, let’s get to know about market intelligence tools.

1. What are Market Intelligence Tools?

Market intelligence tools also called marketing intelligence software, help businesses collect and build up needed information about companies and individuals in their marketplace.

This includes:

Firmographic Information

Firmographic information is the sort of data that will be used to categorize organizations, like geographical area, number of clients, the form of organization, industry, technologies used, etc.

Financials and Funding Rounds

The funding round refers to the rounds of funding that startups undergo to lift capital. The startup company will bear several rounds of valuation which will increase as a startup proves its increasing probability of success, customer base growth, and proof of concept.

Competitive Information and Analysis

The competitive analysis involves identifying competitors in your industry and researching their different marketing strategies. you’ll use this information as some extent of comparison to work out your company’s strengths and weaknesses relative to every competitor.

Geographic Information

Geographic information allows users to look at and analyze information supported by its spatial location and relationship to other features.

Search Engine and Search Marketing Trends

Search engine marketing (SEM) could be a digital marketing strategy used to increase the visibility of a website on search engine results pages.

2. Why Are Market Intelligence Tools Important?

Market intelligence tools are essential for helping businesses to make brand awareness and increase their sales. Also, it can facilitate and understand your position within the market, evaluate your product, know your audience, and conduct competitive analysis. With this information, your marketing team is better equipped to position your company within the marketplace.

 The Top 10 Market Intelligence Tools of 2023

1. Lead411

Lead411 is known as one of the top-rated B2B market Intelligence tools that provide corporate and contact context to sales and marketing teams to increase their lead identification and conversion rates.

lead411-market-intelligence-tools

This can provide marketing programs with high-quality target lists that are more accurate and reliable than the traditional methods. Also, the customers can get accurate contact information and a well-rounded view of their business so that they can identify the best opportunity.

Features:

  • Data segmentation
  • Data Cleaning
  • Enrichment
  • Reporting
  • Lead Builder 
  • Marketing automation integration

Pricing :

 Lead411 has 3 pricing editions. A free trial of Lead411 is also available.

  • Basic: It is priced at $75.00 per month, It supports 200 exports a month, sending up to   300 emails per day, sending up to 600 SMS per month, etc.
  • Pro:  It is priced at $150.00 per month, It supports Lead Scoring,450 exports a month, sending up to   300 emails per day, sending up to 1350 SMS  per month, Team Shared Saved Searches, etc.
  • Enterprise: The Enterprise Plan is designed for enterprises that require flexible data for their marketing strategies.  For the Enterprise Plan, you need to contact Lead411 Team. through this plan, you can get 1000 unlimited records per month.
2. ZoomInfo SalesOS

ZoomInfo SalesOS ranks 2 in the top 10 marketing intelligence tools list. It is the modern go-to-market platform for B2B companies. It has the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.

zoominfo-salesos

This provides an accurate, 360-degree view of customers, prospects, and opportunities. 

 Features:

  • Lead Builder
  • Integration to CRM/Marketing Automation
  • Identification of new leads
  • Industry information
  • Data Cleaning/Enrichment
  • Data Segmentation/Filtering

Pricing :

ZoomInfo provides pricing options based entirely on the solutions your business requires, Below shows the 3 pricing editions.

  • Professional+: This includes combining plug-and-play integrations with best-in-class contact and company data, Comprehensive professional and company profiles, Direct business and mobile phone numbers & verified email addresses, etc.
  • Advanced+: professional plus offers locations and hierarchy data, plus department org charts, Social media profile links, funding info and tech adoption insights, etc.
  • Elite+:  This plan supports Real-time purchasing Intent signals, Company attributes & employee counts.
 3. Similar Web

SimilarWeb is among the market intelligence tools that estimate the whole amount of traffic different websites get and it is a digital intelligence provider for enterprise and little to mid-sized business customers. It’s a top competitive market intelligence tool that gives a general picture of a website’s reach, ranking, and user engagement. 

similar-web-market-intelligence-tools

In addition, it provides Web analytics services and offers its users information on their clients’ and competitors’ web traffic and performance. Allows you to work out competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords. Allow clients to understand where they rank against the competition in their industry.

Features :

  • Fresh keyword Data
  • Engagement metrics.
  • In-depth competitor keyword analysis.
  • Side-by-side website traffic comparison.
  • Competitor website traffic analysis.
  • Uncover unique visitor data

Pricing :

Similarweb offers a free trial that lasts for 7 days. After, you can proceed to subscribe to the professional and Enterprise plan. You can determine the price of these plans with a Similarweb product expert based on your business needs.

4. SEMrush

SEMrush is an all-in-one suite of market intelligence tools to improve online visibility and find out about marketing information. . These tools and reports can help marketers that work within the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.

Semrush -market-market-intelligence-tools

This is the perfect software for understanding how your URL domain, blogs, and web page rank on search engines. As well, it is easier for marketing teams to forecast advertising spending budgets.

Features :

  • Link Building
  • Rank Tracking
  • Social Media Management
  • Content optimization
  • Keyword Research
  • On-page SEO

Pricing :

SEMrush offers a free trial for 7 days. As a free user, you’ll be able to create and manage only 1 Project and track 10 keywords in Position Tracking. Below are the three pricing plans offered by SEMrush.

  • Pro: Pro is for freelancers, startups, and in-house marketers with limited budgets. it’s priced at $199.95 per month.
  • Guru: Guru plan is for little and Medium Enterprises, growing agencies, and marketing consultants. Guru plan you get all the features that were within the pro plan additionally you get a content marketing toolkit and branded reports. it’s priced at $229.95 per month.
  • Business: This business plan is for big agencies and enterprises. Additionally, during this plan, you get White label reports, API access, Extended limits, and sharing options and it’s priced at $449.95 per month.
 5. Crunchbase 

Crunchbase is one of the top market intelligence tools and is ranked 5th on the list. it’s a platform for finding out business information about private and public companies. Beyond the business directory, you’ll be able to uncover insights through information about investments and funding.

crunchbase-market-intelligence-tools

Crunchbase reports keep track of major changes you must remember, like emerging competitors. It alerts you to new search data that come within your targeted leads and takes you from the beginning of your prospecting to your business target. Crunchbase Pro has the functionality that enables you to observe companies of interest and industry trends to accelerate your lead generation process

 Features:

  • Alerts and reminders
  • Identification of new leads
  • Ideal customer targeting
  • fast and consistent access to lists & leads
  • Generate email contact information for leads

 Pricing :

 Crunchbase has 3 pricing plans,

  • Crunchbase Starter: This plan is best for individuals doing simple company research cause you can track and monitor the companies you care about for $348.00 per year.
  • Crunchbase Pro: Cruchbase pro plan is the most popular for monitoring up to 100,000 companies at $588.00 per year.
  • Crunchbase Enterprise: The Crunchbase Enterprise Plan allows you to access as many contacts as your team needs. The price for the CrunchBase Enterprise Plan varies according to the customization you requested.
 6. Ahrefs

Ahrefs is an SEO software suite that contains tools for link building, keyword search, competitor analysis, ranking, monitoring, and site audits which make it one of the top market intelligence tools in 2023. It’s mainly accustomed analyze a website’s link profile, keyword rankings, and SEO health.

ahrefs-market-intelligence-tool

This helps users to go looking out for companies that are similar and supported their online presence. Ahrefs is famous for its backlink authority checker, which lets you see which is related to you and your competitors’ content. This helps users to find companies that are similar based on their online presence. Ahrefs is known for its famous backlink authority checker, which allows you to determine who’s linking to you and your competitors’ content. 

Features :

  • Keyword analysis
  • SERP ranking tracking
  • Competitive analysis
  • Backlink management
  • Site audit / diagnostics

Pricing :

 Ahrefs has 5 pricing editions,

  • Ahrefs Webmaster Tools: This plan provides a free lifetime plan for any website owner to monitor their website health, keywords, and backlinks.
  • Lite: This plan provides Rank Tracker, Keywords Explorer, Site Audit, etc for $99.00 Per Month.
  • Standard: the standard plan is perfect for SEO professionals and in-house marketers. It is priced at $199.00 per month.
  • Advanced: This plan provides Site Structure reports in Site Explorer, Google Data Studio, and Dashboard folders. It is priced at $399.00 per month.
  • Enterprise: This plan is suitable for big agencies and enterprises   and it is Starting at $999.00 Per Month
7. Hubspot

HubSpot Analytics is a Cloud-based Customer Relationship Management (CRM) platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place. This assists companies and management to align Sales and develop effective marketing strategies. It is one of the excellent market intelligence tools to help take you in the direction you need to go. It is centered on helping you optimize your inbound marketing strategy and aligning your sales and marketing teams.

hubspot-crm-tool

In addition, this platform offers ‘hubs’ focused on marketing, sales, customer service, CMS, and operations so that you can check out market research insights.

Features :

  • Ad tracking and management
  • Role-based user permissions
  • Social engagement
  • Interaction tracking
  • Opportunity management

Pricing :

 Hubspot has 4 pricing plans,

  • Marketing Hub Free: This plan is for marketers and business owners’ website leads and tracking contact activity for free. This supports Contact management, Contact & company insights, Ad management, Conversations inbox, etc.
  • Marketing Hub Starter: This plan suits developing marketers who can capture forms, ads, contact tracking, and email marketing all in one place. for a price of $50.00 Per Month.
  • Marketing Hub Professional: As per the name this plan is for experienced marketers and growing marketing teams. This offers complete inbound marketing campaigns It is priced at $800.00 per month.
  • Marketing Hub Enterprise: This plan suits advanced marketing teams that Run scalable inbound marketing campaigns, with sophisticated analytics and revenue reporting. It is priced at $3,200.00 per month.
 8. Google Analytics

 Google Analytics is known as one of the best web analytics services offered by Google that tracks and reports website traffic and the performance of digital marketing campaigns.

google-analytics-tool

This delivers a clean interface that is easy for beginners to navigate and keep track of valuable data on customer habits and competitors. Charts, and graphs, help the customer to understand the changes over time meanwhile the personalized dashboard makes it easy to access reports and other functions.

Features :

  • Funnel Analysis.
  • Reporting and Visualization.
  • Data Activation
  • Integration
  • Smart goals

 Pricing :

Google Analytics is a completely free tool that any kind of business has free access to.

9. NetBase Quid

NetBase Quid is the best footing between market intelligence tools and consumer analysis. The speciality of this platform is its Intelligence connector which enables brands to solve more business intelligence problems with a more cohesive view of the entire conversation.

netbase-quid-tool

This platform provides Brands outstanding flexibility in meeting all market intelligence tools needs. Also provide background information to reveal business trends, communicate with consumers, and understand the story behind competitors and the market. The best-in-class sentiment analysis allows brands to extract the most accurate insights from a wide variety of sources including social media, news and blogs, forums, patents, and more. 

Features :

  • social media monitoring
  • brand health monitoring
  • campaign performance measurement 
  • dashboards and reports

Pricing: Need to contact them to know the pricing details.

10. Talkwalker Alerts

Talkwalker is a free tool that is like Google Alerts. It monitors every single mention of your brand and keywords across the internet including news platforms, blogs, forums, websites, and even Twitter, and merges all the social mentions and brings them directly to the inbox.

talkwalker-alerts

Talkwalker monitors audience mentions on the web, including blogs, news articles, public forums, and social media. It also helps users understand what clients are saying about you and your competition. Talkwalker offers flexible dashboards, APIs, and reports with complete filters and usable social media.

Features :

  • Social media Monitoring
  • Social reporting

Pricing :

 Talkwalker has 3 pricing plans, Also offers free trials.

  • Basic: Perfect for smaller brands –  $9,600 per year
  • Enterprise: Made for larger brands and digitally mature companies – Customizable Pricing
  • Corporate: Best for digitally active brands to analyze their owned & earned media and their competitors. –  Customizable Pricing

 

Conclusion :

Seems like we’ve come to the end of the top 10 market intelligence tools of 2023. These market intelligence tools are helpful for seeing what your competitor is doing and where you are in the market landscape. Through these top market intelligence tools, we can gain a better understanding of market demands and consumer views. 

So out of the above, let us know what marketing tool does your business use?

Feel free to share your thoughts in the comments!

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Top 20 SEO Tools in 2022 to help your website show up in search results

With the rapid advancement of digitalization throughout the world in every aspect, the need for digital marketing, and improved online ranking and reputation for businesses is increasing day by day. To engage clients through search engines like Google, Bing, Yahoo!, Baidu, and YANDEX, all types of businesses require effective SEO tactics and strategies. So this article presents the Top 20 SEO tools in 2022 with their core features to get the maximum support with the purpose of enhancing the SEO function in your business.

SEO refers to Search Engine Optimization which is the process that aims to improve your website’s position in search result pages by helping to get traffic from free, organic, editorial, or natural search results in search engines. Good SEO involves many different aspects such as integrating relevant keywords into your page with good search traffic potential, optimizing your URL by Including relevant links from high-quality sites, adding responsive design to your website, optimizing your title tag, meta description, images & creating user-friendly content in your webpage as well as measuring the results. So, here are the Top 20 SEO Tools in 2022 to help your website show up in search results.

 
01. SEMrush

SEMrush is one of the essential tools in the toolbox of SEO professionals known as the best all-around solution for businesses. This is a multi-purpose SEO tool that provides a variety of services such as SEO, Content Marketing, Competitor Research, PPC & Social Media Marketing within one platform. This tool will take care of the data and 45 marketing tools, 20 billion keywords, 800 million domains, and many other elements.

semrush seo professionals

Whereas many SEO professionals utilize this product, many small and medium-sized businesses also use it internally. The comprehensive tools and user-friendly dashboards are there to sustain not only your SEO but also your PPC, ad, and content strategies. When it comes to the pricing methods of this tool SEMrush offers 4 plans Pro, Guru, Business, and Custom. Based on your requirement you can choose the best offer that suits you. Also, they facilitate a free version as well for their users with limited functionality.

complete semrush review 2022
📌 Key Features
  • Discover organic competitors and identify their best keywords.
  • Monitor and localize your ad campaigns and landing pages
  • Understand DA and perform a deep link analysis
  • Help to discover new opportunities for you, which means this tool supports in analyzing your traffic along with competitors’ traffic.
02. SpyFu

SpyFu is specifically used for conducting keyword research and it has more focus on competitor analysis while SEMrush focuses on the all-aspect of SEO. Through this tool, we can identify the most profitable keywords for our website.

spyfu tool

This tool consists of very simple methods & easy to use. You just need to enter the competitor’s website URL to get useful metrics. You can review all of their keywords and select the ones that are the most profitable.

This tool could potentially be used to discover promoted and organic search ads from rival websites. SpyFu has a very special use case, but you should be aware that it offers all the data going back 13 years. Mainly, you can see every marketing tactic your competitors utilized to get more visitors to their websites via this amazing tool. SpyFu has three different pricing and billing plans – Basic, Professional, and Team. Other than the pricing plans free version is also available with limited functionality.

📌 Key Features
  • SEO research – competitor SEO analysis, keyword research, backlinks, domain comparison, rank tracker.
  • PPC research – AdWords competitors, PPC keyword research, PPC keyword suggestions, PPC keyword grouper, AdWords templates, and Ad history.
  • Conduct keyword research and grouping tool paired with a backlink checker.
03. Ahrefs

When it comes to Ahrefs it’s only second to Google when it comes to being the largest website crawler. This is one of the fastest tools with an intuitive user interface. Ahrefs can generate thorough statistics & analysis reports in just a very few minutes. You may figure out & make perfect your SEO approach with the support of all that data to attain the greatest outcomes. You could execute backlink audits, keyword research, URL rankings, and competitive analysis with only a few clicks via this tool. Through its clear and well-organized dashboard, as users, we can get a high-level view of our SEO projects and we can track our client’s SEO performance and progress skillfully. Ahref is coming up with four different plans –  Lite, Standard, Advanced, and Agency. In addition, they offer a 2-month free trial on annual billing.

ahrefs tool

📌 Key Features
  • Through competitive analysis this tool can discover the exact keywords your competition ranks for.
  • Offer relevant keyword suggestions and ideas via keyword research
  • Offer the visibility of all backlinks and SEO metrics via backlink research
  • Through web monitoring this tool will help to get backlinks, keywords, and mention alerts in real-time.
04. Jaaxy

Jaaxy is a powerhouse when it comes to keyword research platforms that offer tools and techniques for keyword research and competitive analysis for keywords mainly. This is one of the lesser-known tools but you can get huge support & guidance from Jaaxy. This tool is specializing in spitting out lots of closely-related keywords. You can easily recognize unique, popular, and untouched keywords with the assistance of this great keyword research tool, which you can use to improve the efficiency of your SEO and PPC advertising. This gives you an amazing opportunity to get to know the keywords that your competitors don’t even know exist. Jaaxy is not a free tool. It has 3 different pricing versions including the trial version. You can first check the tool for free with 30 searches available.

jaaxy tool
📌 Key Features
  • Helps to find keywords
  • It does alphabet soup automatically
  • Tracking site ranking
  • Shows possible traffic volume
  • Support analyzing the search engine result page and exploring your niche opportunities.
05. RankSense

RankSense is powered by Cloud flare, it can detect each visit that a search engine consumer or a search engine bot performs to your website, and it is known as an outstanding tool for website optimization. It automatically checks your pages for SEO problems, every time a page is visited. This tool support making changes to the HTML of your pages to correct SEO issues, while you maintain full control. Also, this tool supports tracking the performance of the pages after implementing an SEO change. Further, it helps to update the SEO meta tags directly via the RankSense app and track their performance and compare them with competitors, and facilitates to watch the performance that improved through the SEO change. RankSence facilitates the needful for checking your website for 14 serious SEO flaws on up to 10,000 pages for free. The report finally you get as the output will explain to you how to address SEO problems and assist you in calculating the income loss these problems are causing you.

ranksense tool
📌 Key Features
  • Implement SEO solutions in an easy manner
  • Rank Sense Detects the SEO problems automatically
  • Help to track SEO performance
06. Keyword Insights

When it comes to the Keyword Insights Tool, starting with a seed keyword, you’re able to generate hundreds of related keywords, group them and then produce incredibly comprehensive content briefs effortlessly and without leaving the platform. Keyword insights using Geo-specific, live search engine result pages (SERP) data to categorize your keywords into similar groups and also support finding out the search intent behind them. And the output that comes from this Geo-specific analysis will tell you which keywords you can target a single page with, or which need to be broken into multiple pages. This tool does not provide a free version but it has a trial version. And the pricing and billing packages start from &9.99 based on the usage.

keywordinsightsai
📌 Key features
  • Through keyword clustering you can easily and quickly identify topic clusters & understand which pages you need to create on your website.
  • Keyword Insights will accurately identify the intent behind all of the keywords uploaded.
  • Under the option of keyword discovery, you can generate hundreds of relevant and topically similar keywords with a click of a button by just adding one single keyword to the system
07. Hunter.io

A lead generating and email outreach plugin called Hunter.io was intended to guide you in optimizing outreach procedures for your company. This tool can be considered the most powerful email-finding tool ever created. Hunter.io is a less-known tool but it might be a huge help for you to find new professional e-mails when you are engaging with link building to attract new customers to your website. This tool uses Big Data & Artificial Intelligence to guess Professional Email Addresses. This tool offers a free version of one month for its clients having limitations on monthly searches and monthly verifications. And when it comes to pricing and billing packages they have four plans – Starter, Growth, Pro, and Business.

Hunter io
📌 Key features
  • Mainly act as an email verification tool
  • Conducting bulk email management
  • Working as a campaign optimizer
  • Offering free cold email templates
08. Pitchbox

Pitchbox is used to find influencers in your niche in a matter of seconds with its amazing multiple prospecting profiles & intuitive keyword research facilities. Pitchbox’s central dashboard enables its users to display charts and reports, infographics, and a wide range of outreach analytics, including the number of opportunities, the ratio of emails sent and received, the number of email templates, and more. This amazing tool is for you if you are working for a marketing department in a company within a big brand, a marketing agency, or a consultant. It means Pitchbox will perfectly work for anyone who’s looking to start an outreach program for any purpose. For that, you can contact the support with the following email address: [email protected]. Also, it is very good for large-scale projects since it is an all-in-one tool that covers everything. This tool consists of three kinds of pricing plans – Publishers, agencies, and Brands.

pitchbox
📌 Key features
  • Support for creating campaigns.
  • Contact database
  • Link monitoring
  • Broken link discovery
  • The pipeline facility gives access to view your all-important metrics.
  • Broken link discovery
09. Frase

Frase is specifically used for content planning and content writing. It will be a major help for you to create highly detailed SEO Optimized content by finding the right keywords and questions for your article. Frase uses artificial intelligence to analyze your topic of selection and generates SEO-focused briefs with its content editor. If you’re seeking a simple & easy way to create excellent content outlines for your website, this tool will provide a great service for you! This AI-powered SEO tool will help you generate detailed content briefs without any hassle starting at $44.99 per month. If you are working as a content writer or hope to start your career as a content writer I can ensure that this will be more helpful for you to save tons of time of yours especially if you’re writing on a variety of topics, and it can guide you to get better results with the right keywords to boot!

frase
📌 Key features
  • Act as a time saver in content writing by finding out right keywords
  • Produce visually appealing
  • Offers well-structured and SEO-optimized content
10. SeoClarity

SeoClarity is known as the world’s first AI-driven, enterprise SEO platform that delivers actionable insights to expand the scale of SEO. This is the only platform that consists of every piece of SEO data, all SEO measures, and all capabilities completely connected for the fastest, most scalable insights without having any artificial limitations.  It provides tools for conducting keyword research, Rankings, and AI-content optimization. Under the essential offering, this tool gives you the power to analyze your ranking data on the fly against unlimited competitors and provides access to keyword research, content optimization, and customized reports starting at $750 per month. This tool also provides a free trial with limited access and there are 4 pricing plans you can try ahead – essentials, core, professional, and agency.

seoclarity
📌 Key features
  • Supports for Fresh Rankings
  • Support for Accurate Global Ranking
  • Facilitates unlimited tracking
  • Supports fast, easy data exports
  • Comes with excellent content ideas and optimization
  • Conducts Keyword research
  • So many filters are available to get what you exactly want.
11. Answer The Public

Answer The Public specifically refers to another smart keyword tool that generates an image called a search cloud from web searches and recommended autocomplete searches. This tool helps content writers and website owners come up with great content ideas. You may fast and effectively learn what your audience is searching for with the use of this simple search engine. Pro version offers you unlimited daily searchers, Monitor and gets alert to new suggestions, compare data over time, facilitates the creation of folders within the tool, exports your results to CSV, and many more. In conclusion, this tool has included unique and magical techniques that can completely transfer the way we deliver content strategies to our clients. The only issue with the powerful trial version of this application is that it has limited your daily search limit. And there are 3 pricing plans – monthly, annual, and expert. You can get the best value by purchasing the annual plan.

answerthepublic
📌 Key features
  • Helps you target your keyword research.
  • Helps you optimize for long-tail key phrases.
  • Helps you answer questions that can get you into Google’s featured snippets.
12. Google Search Console

This tool is offered for free by google to everyone with a website that allows you to get insights and enable actions that will help you get more organic traffic via web searches. In other words, Google Search Console helps you keep track of, update, and troubleshoot the Google Search results for your website. All you need to do is simply add a verification to your website to verify that or go through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to show up in Google’s search results, you can control what gets indexed and how your website is represented with this account. Also, this tool acts as an SEO checker. Through that, it will be a major help for you to get a clear idea about how google and its users view your website and then allows you to optimize your website leading to a better performance in google search results.

search-console
📌 Key Features
  • Linking Google Search Console with Google Analytics
  • View Google Search traffic data for your site.
  • Provides a comprehensive range of key insights into your website’s search performance on Google via Search Analytics reports
  • Helps to remove URLs from google search results
  • Fetch as Google (It shows you how Google renders your published pages and allows you to submit pages for rapid indexing.)
  • Its Data highlighter tool enables you to add structured data to your website.
13. SE Ranking

SE Ranking Tool comes with all of the essential tools to devise data and result-driven SEO strategies. Currently, more than 500,000 users are consuming this software. The tool provides a fast track and leads to automating every SEO task including backlink profile analysis, competitive research, keyword research, rank tracking, and many more essential SEO tasks. You can compare this tool to the likes of SEMrush and Ahrefs which includes almost all of the same tools & technical stuff. In this tool, all of the features are easy to access because of its minimalistic and intuitive dashboard. When it comes to the pricing, the charges are cheaper so SE Ranking is a pretty cost-effective tool for everything that it offers to you. This tool provides a 14-day free trial for its users. And there are 3 types of pricing plans – essential, pro and business. Among those, the most popular one is the pro plan and you can purchase it for 71.20 dollars per month.

seranking
📌 Key Features
  • Keyword rank tracker helps to check Google/Yahoo/Bing/YouTube rankings for all locations and devices
  • Consists of excellent competitor analysis tools
  • There is a new feature called On-page SEO tracker which facilitates finding out why your pages aren’t ranking high and how to fix them
  • Provides a bunch of B2B services such as White label, Lead generator, SEO reporting tools, and AI.
  • Offers website audits, webpage monitoring facilities
  • Helps to conduct marketing & SEO plans.
14. Majestic

This is one of the best tools for creating detailed presentations. Majestic is the SEO software that provides you with success if only your primary goal is to create a long-term link development strategy. Link Context is another fantastic feature offered by Majestic. It will strengthen your strategy and through that, you can determine whether a link is a directory link, an editorial link, a part of other websites with links nearby, an estimated page position, or more for each link in the report. You can use the Pro version of this tool if you are looking forward to taking your insights to the next level with a full stack of modern features & techniques. Without a subscription, Majestic users are free to gather a limited amount of data on their websites. And three standard pricing plans are available base on time monthly, quarterly, and annually. Further, it’s available as two additional enterprise plans as well.

majesticseo
📌 Key Features
  • Facilitates backlink monitoring
  • Provides audit management facilities and API
  • Supports conducting competitor analysis
  • Providing great keyword research tools
15. Screaming Frog

The Screaming Frog SEO Spider acts as a website crawler that aids you to improve onsite SEO, by gathering data & auditing for typical SEO issues. This is one of the best SEO tools for startups and was introduced by Dan Sharp launched in 2010. This tool is developed by highly focusing the speed as its main concept since you can get complete site audits very quickly. The audit may take longer on sites with several hundred pages, but it still only takes just a couple of minutes. This Screaming Frog SEO Tool also facilitates two versions for their users – Free and Paid. However, the young businesses will have to download the Windows version before operating this tool. So, if you are looking forward to checking out this tool, it will be an excellent and effective website crawler that will help to boost your SEO strategy.

screamingfrog
📌 Key Features
  • Analyze page titles and metadata during a crawl and identify the errors, missing points, duplicates, etc.
  • Conducting audit redirects to find and examine both permanent and temporary redirect chains on a website.
  • Catching up all duplicate elements on a website including URLs and content.
  • generates an XML sitemap
  • Extract data with Xpath
  • Crawl Java Script websites
  • Review URLs blocked by Robots and Detectives
16. Serpstat

Serpstat is an all-in-one SEO platform for professionals founded by Oleg Salamaha. Initially, it has established as a keyword research tool and slowly evolved into a growth hacking tool that consists of excellent features for link-building purposes, PPC, technical SEO, and many more. This tool consists of more than 30 tools for SEO and PPC professionals, marketing experts & big deal digital marketing agencies to conduct all sorts of SEO task requirements. When it comes to the dashboard of Serptast it’s very clear and easy to use.  If you are a beginner in the SEO industry and looking for an SEO tool to use this will be a great start for you to conduct the activities like backlink analysis, keyword research, competitor research, etc. That will be easy since this tool provides a free trial for its uses so you can take the free trial and test whether this is right for you. It offers four pricing plans – Lite, Standard, Advanced, and Enterprise.

serpstat tool
📌 Key features
  • Conducts competitor analysis in organic and paid research
  • Batch Analysis of keywords and domains
  • Analysis of contextual advertising
  • Provides search volume crawling service
  • Provides checklists
17. WooRank

WooRank tool consists of a great suite of digital marketing tools mainly focusing on saving time and saving money for its users to achieve outstanding results with less marketing effort. This tool leads to solidifying your digital marketing strategy by offering a full stack of services which are analyzing your SEO, identifying keyword opportunities, and discovering technical issues and all-in-one projects. Also, it can measure and optimize technical SEO performance, social media, and content marketing presence using a digital marketing tool. With the help of WooRank, you can uplift your website visibility among search results and reach more to your audience via online platforms. The colorful and clear reports which are generated through this tool will help you to visualize your SEO strategy excellently. WooRank comes under three pricing plans – Pro, premium, and team. Also, they offer a 14-day free trial for Pro and Premium plans.

woorank tool
📌 Key features
  • WooRank projects can track all sorts of your SEO projects in one place
  • Keyword tool supports organizing the keywords & discover more keyword opportunities.
  • Can add WooRank extension SEO plugin for Firefox & Google Chrome.
  • Discover errors that affect your ranking on Google
18. Social Planner

When you are looking to promote your business with the use of digital platforms, Social media marketing can be considered one of the most effective ways to get more traffic and sales to your website. To get the maximum output from Social media marketing, this will be one of the most powerful tools for your company. Social Planner is an all-in-one content marketing & social media scheduling tool that helps your business to expand and solidify its social media presence in the best way with minimal effort on your behalf. One of the great things is this tool facilitates free seven days trial for all their plans without no any limitations. It includes three kinds of pricing tools – Pro, Plus, and business. And also they have designed this tool to work on your mobile phone as well.

socialplanner
📌 Key Features
  • Users can discover red hot trending content on social media
  • supports planning all of your content across all your social media accounts in one place including visual drag and drop calendrers.
  • Through its social media scheduling tool you can simply schedule and publish your social media posts to all your social channels
19. SiteChecker

SiteCheker is used to improve your SEO rating and website performance. It is a simple platform you can use for measuring, tracking, and improving your search exposure. It is a must to have access to this particular toolkit for website owners, marketing agency owners, SEO specialists, marketers, and product managers to improve their website rankings. This software allows you to find SEO report audits in full detail through that you can easily get access to find out mistakes in Technical SEO for a specific URL. Also, the Website SEO monitoring facility comes under this tool helps you to sustain the right SEO strategy by providing you with regular insights on indexing issues, changes in content strategies, and shifts in your SERP ranking Due to a single dashboard that contains all essential statistics for all websites, Sitechecker always leads to reducing our time. There are three alternative options are offered by SiteChecker. pro: Lite, Startup, and Growing.

sitechecker
📌 Key Features
  • SEO Audit helps to find the problems that limit your SEO growth and provides detailed advice on how to resolve them.
  • Helps with Monitoring of website changes.
  • On-Page Checker helps run a quick on-page SEO analysis for any page and find mistakes in the text content.
  • Backlink Tracker keeps track of backlinks and displays those that have vanished or stopped being indexable.
  • Link Strategy helps research competitors’ link-building strategies
20. PageSpeed Insights

PageSpeed Insights allows you to perform your web pages fast on all devices. This tool allows us to uncover what are the reasons causing our websites to be slow. It reports on the performance of a page on both mobile and desktop devices and provides suggestions on how to improve that page better. This tool is extremely simple and easy to use. The thing you wanted to do is just type your web page URL on the speed insight page and wait a few seconds for an in-depth analysis report. The tool has introduced two new field metrics to both the API and UI: Interaction to Next Paint (INP) and Time to First Byte (TTFB). Although these field metrics are currently under experimental stages, they are now available for the PageSpeed Insight users to try out. This tool is free for use. In order to measure the whole user experience on your site using PageSpeed Insights, the tool has gone through a number of stages of development, replacing current and innovative methodologies.

pagespeed insights
📌 Key Features
  • Evaluates page loading speed for both mobile and desktop users.
  • Provides insightful and detailed reports that affect web page loading speed and you can receive great suggestions on how to fix issues.

🔔 Conclusion

Search Engine Optimization has become an integral part of the businesses which are running through digital platforms and acts as the main influencer to improve your website’s position in search result pages by helping to get traffic from free, organic, editorial, or natural search results in search engines

SEO Tools investigate the potential of Web sites for high placement on Search Engine Ranking pages. They release information regarding backlinks, keywords, and insights into SEO competition online. As a result, many firms are focusing on different kinds of SEO tools to lead their business to an excellent level. So, prior to investing in any other new tools for your company or for your website consider the above-listed top 20 SEO tools in 2022. I can ensure these tools may definitely help you in order to show up your website at the top of search results.

hanshi

Hansini Hewagamage

I am a business management graduate at the National School of Business Management with a great passion for becoming a Digital Marketing Specialist and currently working as a digital marketing intern at Prime One Global.

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Frequently Asked

Many SEO Tools highlight issues or problems with your website. This information must always be key in your website ranking and will need to be fixed quickly. So here are the 5 major reasons why you should use SEO Tools

  • It helps to analyze Competitor SEO Strategy
  • To Use high-converting keywords for content marketing and content creation
  • To Track SEO Progress & KPIs
  • To help your target audience to find your site
  • It supports you to visualize and conceptualize your website data

Search engine optimization is a critical area you must consider if you really want to grow your target audiences, develop long-term brand awareness, and generate more revenue. So let’s look at some major benefits of SEO tools.

  • One of the biggest advantages of SEO Increases Organic Discovery & High-Quality Website Traffic.
  • Using SEO tools may save your cost and time
  • SEO tools improve your Credibility and trust
  • SEO tools may optimize the user experience
  • SEO Tools make your website easier to navigate.

If you are a beginner in Search Engine Optimization here are some tools you can easily get to understand the process and techniques.

  • Google Analytics
  • Screaming Frog
  • Google page speed insights
  • Google search console tool
  • Google page speed
  • Google keyword planner
  • SEO power suite
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Top 10 Exciting Digital Transformation Trends to Follow in 2022

After the COVID-19 pandemic, digital transformation has been on the must-to-do list of many companies, especially small and medium businesses, so, now, organizations are fast-forwarding their efforts toward digital transformation. This indicates that in 2022, every business owner should care about booming digital transformation trends.

So, what to look forward to?

Read on to find out!

The Booming Digital Transformation Trends for 2022
01. Development of New Digital Business Models

The transition to digital compelled many businesses to become more inventive in how they exchange products and services for money. Although there are numerous one-fits-all digital business models, the most successful path to digital transformation in 2022 is to develop a one-of-a-kind unique business model tailored to your specific business needs. Customers nowadays choose brands that can provide a smooth digital experience. To that aim, it's critical to comprehend how your expertise might be paired with online technologies to meet the requirements of your customers. You will not only be able to remain relevant and gain a competitive advantage in this manner, but it may also be possible to manufacture an entirely new and profitable commercial product or service.

new digital business models
2. Opting Data-Driven Business Management

Massive volumes of easily trackable and accessible data are generated by digital technologies, which, if handled appropriately, may give you significant business insight. Even businesses that are no strangers to digital transformation trends fail to fully utilise the data at their disposal.

This appears to be changing in 2022, as data specialists in all industries are in great demand. Companies are increasingly moving their decision-making processes toward data-driven business management and seeking strategies to foster a data-centric work culture.

business management
3. Making Investment in Predictive Analytics

Modern predictive analytics technologies enable organisations to generate solid predictions of the future by evaluating data from the past and present and connecting it with economic factors, the business environment, and customer behaviour patterns. They enable management to anticipate impending digital transformation trends, develop effective business strategies, and respond to market demands in a timely way.

As AI and machine learning, the technologies that allow predictive analytics, has advanced rapidly in recent years, so has the quality of the data provided by the tools. Furthermore, such programmes will soon become more accessible not just to large and medium-sized enterprises, but also to developing businesses.

predictive analytics
4. Solving the Personalization and Privacy

Customers nowadays want a personalized experience, and businesses that give it are always one step ahead of the competition. However, this cannot be accomplished without gathering client data. But, consumers are concerned about their internet privacy and are hesitant to trust businesses with their personal information.

As a result, one of the most important digital transformation concerns is the so-called personalization and privacy contradiction. Solving it will be a major priority for businesses in 2022, and those who do will have a huge strategic edge over their competitors. While this may appear to be a daunting effort, the key is to develop adequate limitations for what information you truly require, to work in complete transparency, and to respect what the customer wants and does not want to disclose.

personalization and privacy
5. Funds Delegation to Cybersecurity

Another important digital transformation concern that businesses will confront in 2022 is cybersecurity. With big data comes great responsibility, therefore businesses must be able to safeguard their databases from breaches and attacks in order to maintain their brand reputation and consumer confidence.

To that end, they must not only allocate adequate funding to cybersecurity tools and technologies that safeguard and encrypt their data, but they must also educate their staff and consumers on good data management. Moreover, security failures are almost always unavoidable. Therefore, businesses must have a crisis strategy in place that allows them to handle challenging situations without jeopardising their integrity.

funds delegation to cybersecurity
6. Hyper-Automation is On the Rise.

One of the most significant advantages of digital transformation is automation. It assists businesses in reducing staff effort, streamlining operations, and optimising performance and productivity.  Since automation technologies are not new to the digital world, the next natural step in their evolution is hyper-automation, which is one of the rising stars in 2022 digital transformation trends.

To assess and manage business processes, hyper-automation technology employs artificial intelligence, machine learning, and robotic process automation (RPA). To give insight into optimization and improvement potential, the hyper-automation tools work with both organised and unstructured data. Additionally, hyper-automation algorithms can evaluate vast volumes of data that a person just cannot process. As an outcome, they may give detailed observations and associations between background processes that the company would not be able to detect otherwise. These can assist businesses in making data-driven decisions to the next level, and understanding business processes better to improve.

 

hyper-automation
7. Enhanced CDP and CRM Platforms Adoption

Customers have higher expectations for digital experiences and brand offerings than ever before. People expect a consistent experience when engaging with businesses online, and they want to feel appreciated by the company. The contrary may result in dissatisfaction and disappointment, and the client may leave. Therefore, businesses should use customer data platforms (CDP) and customer relationship management (CRM) solutions in 2022 to keep in touch with customers and give them an exceptional customer experience.  

Customer data platforms give companies insights into their customers’ behaviour and how they utilise their products and services. Using this information, the company may optimise customer onboarding, identify product faults, and decrease customer churn. CRM tools, on the other hand, collect data about the customer’s profile and interactions with the enterprise during their lifespan. Cross-referencing the data from the two platforms enables businesses to gain a deeper understanding of their customers and enhance the quality of their products, services, and customer satisfaction.

cdp andcrm
8. A Move Towards Multi-Cloud Solutions

Cloud computing enables businesses and their clients to access their work through the internet, reducing the need for on-site infrastructure and maintenance. Businesses now have more freedom, increased collaboration capabilities, and new development prospects, and have contributed to their faster digital transformation. 

Many companies are migrating to multi-cloud solutions in 2022. This means that instead of relying on a single cloud service provider, companies will make use of several public clouds. They can also rely on hybrid-cloud systems that contain private, on-site, and public clouds. They can leverage multiple providers for data backup or for the various services they provide. In any instance, the advantages of this arrangement include improved data security, simpler transfers from one provider to the other, and a more competitive market.

multi-cloud solutions
9. Use of Digital Workplace Solutions

In 2022, the hybrid working model will be the new normal. Employees might divide their working days between working from home and working in the office. The hybrid model can include a wholly remote experience, frequent office visits, and everything in between, depending on the company’s policies and the employee’s preferences. The pandemic has pushed people all across the world to put this technique to the test, and the findings suggest that it not only doesn’t harm productivity but may really increase it. 

Companies are implementing digital workplace solutions to accommodate this sort of working arrangement, which allows both management and workers to have their day-to-day activities structured and available, to keep track of operations, and stay in touch regardless of their location. These types of digital workplace solutions include Business process management tools, project management solutions, communication tools, workflow, time tracking, reporting, and other tools.

digital workplace
10. Smart Employee and Customer Onboarding

Companies must invest time and money to onboard the people who will adopt new digital technology in order to benefit from it. These might be either workers of the company or clients, depending on the type of programme.

Rushing through onboarding can lead to low success rates, financial losses, productivity concerns, and overall time waste. By simplifying and automating the digital transformation process, companies can guarantee that they harness the full potential of the new digital technology they are investing in.

smart employee and customer onboarding
Conclusion

The digital transformation of business is an ever-evolving process. Therefore, businesses must keep up with the current trends and emerging technologies to stay ahead of their competitors.

Some of the digital transformation trends listed in this article are not entirely unknown and have been evolving steadily over the past few years, and are expected to reach their peak around 2022. Other trends are just getting started and promise exciting opportunities. However, we are merely scraping the surface here and the coming years will be full of exciting surprises and new innovations.

Which digital transformation trends look promising? Let me know in the comments!

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Abirika

Abirika Soolabanee is a certified content marketer with four years of experience as a Content Manager. Bringing expertise in content marketing, inbound marketing, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Blogging and Inbound Marketing. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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Frequently Asked

Here the 6 key elements of Digital Transformation

  • Innovation
  • Collaboration
  • Experience
  • Infrastructure Modernization
  • Operational Excellence
  • Information and Insights

A digital transformation strategy is the method for restructuring the business to integrate digital technology across relevant facets in order to accomplish a variety of goals, including increased efficiency and cooperation as well as faster delivery and more customer satisfaction.

Here are the Biggest Digital Transformation challenges in 2022

  • Siloed decision-making
  • Insufficient budget for technological change
  • Looming digital skill gap
  • Shortage of technological resources
  • Increased security risks
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7 Customer Satisfaction Metrics You Need to Track in 2022

Customer satisfaction metrics have been around since long before many of us were born, and they’ll continue to be important in business in the years to come. Though the ways we think about customer satisfaction are changing, there are still certain KPIs that every business needs to track in order to provide excellent customer service. Here are seven key customer satisfaction metrics you need to track in 2022 if you want your customers to stick around…and they may even tell their friends about you!

1) Customer Service Satisfaction (CSS)

How do you know if your customers are satisfied? Start by looking at customer service satisfaction ratings. It’s a solid indication of how much customers value their experience working with your company—and it may be more important than you think. According to experts, customer service satisfaction is a stronger indicator of success than annual revenue growth or average product life cycle. Whatever metric you use, customer service satisfaction is a vital piece of information for every business owner and should be included in any strategy moving forward.

customer service satisfaction
2) Customer Satisfaction Score (CSAT)

Many marketers know that a customer satisfaction score is something they should be tracking. But many are still asking, what should my Customer Satisfaction Score be? In the coming years, customer satisfaction scores will take center stage as they become an essential measurement in marketing and business development efforts. The goal of CSAT is to give consumers an outlet for their complaints and good feedback by helping them fix problems quickly before customer loyalty is jeopardized. It’s important for every marketer to know what a good CSAT score is for their brand, but there isn’t one universal number that works for every company. No matter what your goals or target demographics are, it’s important to have a customer satisfaction metric that shows how well you’re meeting your customers’ needs over time. If you really want to please your customers, track these 4 customer satisfaction metrics:

  • Average response time for customer queries (2 minutes tops)
  • After sales support after product purchase (12 months)
  • How often do customers come back? (Within 12 months)
  • How do your customers rate their loyalty toward your brand?
customer satisfaction score
3) Net Promoter Score (NPS)

Net Promoter Score (NPS) measures loyalty by asking your customers if they would suggest your brand to their friends and family. It is calculated based on replies to the questions like – Given your overall experience with our business, how likely are you to suggest our products and services to family, friends, and colleagues? 

Based on the response, the following customer kinds are classified:

  • Detractors: Customers who rated you between 0 and 6 come under this group. They are not loyal and are prone to spread the unfavorable word about your brand.
  • Promoters: These are your most loyal consumers who gave you a rating of 9 or 10. They actively promote the word about your company to their friends and relatives.
  • Passives: Customers who rated you between 7-8 will fall into this group. Passives are in the middle of the two types. They will not enthusiastically advocate your brand to others, but they will not discourage their friends and coworkers.

To calculate your NPS, just subtract the percentage of detractors from the percentage of promoters. Your NPS will range from -100 to 100, based on how your consumers perceive your brand and how loyal they are to it. While NPS tells you where you stand, it does not explain why you got that score. You may accomplish this by adding a question following the NPS inquiry and further exploring it with your consumers.

net promoter score
4) Customer Effort Score (CES)

A new customer satisfaction measurement called customer effort score will gain prominence among marketers and customers alike. The customer effort score will be based on how easily a customer can accomplish a given task related to their relationship with your company. For example, if a customer wants to close an account or make a complaint, how easy is it for them to do that? How intuitive are your forms and processes? If you use email marketing and if the customer receives too many irrelevant emails, what’s their unsubscribe process like? All of these things can be distilled into an overall customer effort score that helps guide marketing campaigns. The Customer Effort Score (CES) helps determine the ease of using your products or services.

customer effort score
5) Customer Health Score (CHS)

A customer health score is a metric that assesses and tracks your customers’ satisfaction and loyalty levels. Today’s customers are more sensitive and vulnerable than ever. To ensure they aren’t exposed to anything that might offend them, companies have begun developing a Customer Health Score. This score will determine just how comfortable customers feel with your brand and is determined by measuring their level of satisfaction with different elements of your company. Many experts expect CHS scores to become an integral part of customer success within 3-5 years. Monitoring customer health scores will help you identify what can be improved upon across every touchpoint so you can retain them as lifelong brand advocates.

a customer health score
6) Customer Churn Rate (CCR)

The customer churn rate (CCR) is the percentage of customers lost by your company over time. It is critical to keep your current customers since it might cost up to seven times more to recruit new ones. Monitoring your CCR allows you to identify any patterns that may have an impact on your business and make effective efforts to reduce churn. Calculating the churn rate is straightforward; first, define your computation period, such as a year. Subtract your customer count at the end of the year from your customer count at the beginning of the year. CCR is calculated by dividing this figure by the number of consumers at the beginning of the year. Measuring CCR is not the end goal; once you have that information, you must seek more data that is accountable for it and determine what preventive steps may be taken to reduce it.

customer churn rate
7) Customer Reviews

It’s important to be mindful of any feedback or reviews you may receive from portals, websites, or social media platforms. The significance of reviews cannot be understated. According to a recent survey, more than 90% of shoppers prefer product reviews over product descriptions. Just make sure that you track reviews across all relevant review sites like Yelp, TripAdvisor, Google and Facebook. Monitoring your average score is an excellent way to benchmark your overall performance; if you see it slip below 4.5 out of 5 stars over time, it may be time for a change or improvement initiative – before your reputation takes a hit! Consider investing in review management software that makes tracking reviews as easy as A-B-C!

customer reviews
Conclusion

It will be crucial to keep an eye on the right metrics for customer satisfaction to determine success. Conducting surveys is a good way to measure customer satisfaction. However, it is not that straightforward. Asking your customers, the right questions is the key to measuring it. Without the right questions, the responses may not show you the right data. Without the right data, you will not be able to identify areas of improvement to address them. So, use the above seven metrics to track the customer satisfaction in 2022.

Have you ever used any of these customer satisfaction metrics? Let me know in the comments!
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Abirika

Abirika Soolabanee is a certified content marketer with four years of experience as a Content Manager. Bringing expertise in content marketing, inbound marketing, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Blogging and Inbound Marketing. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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Frequently Asked

Here are the seven key metrics to keep on revisiting, guiding your product, service, and business development.

  • Customer Service Satisfaction (CSS)
  • Customer Satisfaction Score (CSAT)
  • Net Promoter Score (NPS)
  • Customer Effort Score (CES)
  • Customer Health Score (CHS)
  • Customer Health Score (CHS)
  • Customer Reviews

Your customer satisfaction score can be calculated by adding up the sum of all scores you got from your customers and dividing the sum by the number of respondents.

A customer service KPI is a performance measurement that is used by customer service teams to monitor, analyze and optimize customer relations by taking advantage of an advanced 360-degree customer view.

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The Top 7 Brand Experience Trends to Look Out for in 2022

The term Brand Experience has become more common in recent years, as brands have begun to realize that the experiences customers have with their products, services, and brand are just as important as the products or services themselves. In fact, we can argue that these experiences are even more important because they shape how customers feel about your brand and whether or not they choose to buy from you in the future. So, here is a close look at the top 7 brand experience trends to watch out for in 2022. Read on to learn more about brand experience trends 2022!

Top 7 Brand Experience Trends 2022

  1. Sustainable Stories
  2. Paid-For Brand-Led Experiences
  3. Culture at The Core
  4. Gaming and The Metaverse
  5. Micro-Targeting
  6. Data Capture
  7. B2B Experiences
1. Sustainable Stories

brand-experience-stories

Our time’s most serious concern is sustainability. As the number of consumers trying to limit their environmental footprint rises, so do the most forward-thinking brands that will lead the way, reflecting the transition of businesses to become more sustainable and net positive. The change from product to service models will make the brand experience a critical element in retaining existing customers and attracting new ones in various industries. This could be as simple as being more open about a company’s sustainability activities or as complex as developing experiences and services that allow customers to participate in making a positive effect in collaboration with brands. Expect to see a rise in demand for low-footprint ads and campaigns from brands as customers look beyond greenwashing to real, tactical ways to see brands deliver on their promises. We see this change already in sectors that are affected by climate change, for instance, the alcohol industry, where brands have had to make adjustments in their operations and they can now bring that story to the forefront, as seen with Campo Viejo, Spain’s first carbon-neutral wine.

2. Paid-For Brand-Led Experiences

While some brands have long recognized the importance of the experience, for others, this is new territory. Expect the unexpected as non-traditional brands use entertainment to provide better brand experiences.  Brands can charge an entry fee for more aligned and targeted ticketed events. These kinds of events allow customers to lean into the brand, feel good about it, and think about it differently – such as with Land Rover’s off-road driving experience. Monopoly and Netflix’s Money Heist both have recently created escape room experiences, as well as shorter-term pop-ups like Ardbeg’s “Ice Scream trucks” and Kraken rum’s haunted house for Halloween. Temporary experiences give brands more options and lower entry barriers because they don’t require a large upfront expenditure. They can, in fact, provide a cash-neutral way of engaging with people as well as a new value exchange between brands and customers, depending on the model.

3. Culture at The Core

core-cultural-values

Placing culture at the core of a brand means becoming more human, relatable, and emotionally intelligent, which aids in the development of true connections with customers. Being community-driven allows brands to tap into the cultural landscape more genuinely. They can take a more active role in strengthening communities by listening to the conversations taking place among them. Experiences serve to bridge the gap between brand and audience, allowing brands to become participants rather than spectators in the conversation. Audiences want more brands to convey their aims via a cultural lens that align with their own interests and beliefs, and they want to witness action and progress toward these goals rather than simply words. Internally, the “culture at the core” concept is having a tremendous impact on the landscape of agencies. Brands are getting closer to being able to genuinely communicate culture through brand platforms as they take steps toward diversity and inclusion. Diversity of thinking is reflected in the work brands bring out into the world if it is practised within an organization.  It’s safe to assume that this trend isn’t going anywhere and that it should be viewed as more of a part of a brand’s creative strategy than a trend.

4. Gaming and The Metaverse

If the metaverse is a full experiential ecology, gaming is the more accessible, larger form that people have been interacting with for quite some time. Gaming experiences will continue to be treasured and explored by brands due to the captive, immersed, and devoted consumers. Facebook’s announcement that it would rename itself Meta was the latest step in the metaverse’s realization. The tendency will be much more of the metaverse, and as it becomes more common, we should expect to see more brands exploring and toying with it. While it’s still early days, we’re seeing an increasing number of brands experimenting with methods to use the metaverse to achieve their marketing objectives — the conventions are still being defined, so now is a perfect moment to explore the possibilities. There is a spectrum of involvement for brands to select from. For some, it may be a game within a game; for others, it may be creating a stage like BMW did with its virtual platform JOYTOPIA and the Coldplay concert; and for still others, it may be building a virtual version of their brand home, their very own metaverse.

5. Micro-Targeting

microtargeting-brand-experience

Costs of events and experiences have come under the spotlight as physical options have been limited. As a result, marketers have placed a greater emphasis on ensuring the proper people are present, especially brands targeting higher price points or aiming to influence specific audiences – such as higher net worth individuals or B2B audiences. Micro-targeting, which forms a virtuous circle with data acquisition and B2B thinking, leads directly into our next two trends. Brands will have to work considerably harder in terms of audience quality rather than quantity if they place a greater emphasis on higher-value attendees. Rolls-Royce, for example, was quite picky about the slots for their upscale curated events for the new Ghost. Micro-targeting needs strong data in order to promote to and convert the right people; without it, a brand would struggle to attract the right type of attendees. COVID-19 has focused minds on putting together the best invite list possible, which involves coordination and integration between CRM, data, and event teams.

6. Data Capture

online-data-capture

While strong data is required for micro-targeted experiences, experiences will increasingly be employed as vehicles for data collection. This imperative rises as new cookie laws make it difficult for businesses to trace people’s online activities. As a result, brands are returning to their roots and focusing on acquiring first-party data. Because of the value exchange of a brand experience, they are natural sources of data collection. Attendees are present, participating in a brand conversation, and there is a level of trust — it’s the ultimate automatic opt-in. People only go to experiences if they want to interact with the brand. The challenge is knowing when to request information from people. Brands must decide which touchpoints they will employ and whether they will need to integrate their web solutions or develop a custom data collection technique. Giving free lollies may generate lots of data, but if everyone opts out eventually, it’s useless. The focus of this trend is on experience design. Data collection cannot be an afterthought; it must be included in the experience. There was a light data capture method built for Ford’s Bring on Tomorrow experience, so customers could play the game, and at the end, they received an email that allowed them to engage with Ford in a variety of ways.

7. B2B Experiences

B2B-brand-experiences

The demise of B2B events as a result of COVID has been exaggerated – but they will require more careful examination of their fundamental proposition in order to succeed, and companies will be re-evaluating their worth with a critical eye. In a pandemic era, they are ultimately about quality content, networking opportunities, and, ideally, being placed in an appealing destination to increase the desire to attend. Is the experience compelling enough to persuade CFOs of attendance firms that it’s beneficial to attend? Web Summit, for example, returned to IRL in November with 45K attendees, down from its peak of 60K, but given that corporate travel had plummeted by more than 60%, the attendance it attained justified its strategy. A new B2B event landscape is beginning to emerge. People will go less frequently, and tentpole experiences will stand out amid fragmentation. There will be a number of solutions and tools to engage people on virtual platforms and overcome Zoom fatigue.  Also, Facebook and Microsoft both are beefing up their B2B tools in this arena. Much will be determined by where businesses chose to put their money. COVID-19 encouraged brands to innovate and explore new ways to engage with their customers in the midst of hardship, and the following year is tremendously exciting for experiences. As a result of the learning and experimenting, brands can move forward with newfound enthusiasm, knowing that people are ready and willing to attend, participate in, and enjoy brand experiences across numerous platforms and in a variety of ways.

Conclusion

It is important for brands to rethink what they know and reconsider their branding and marketing strategies going ahead in order to stay relevant and cope with the changing consumer behaviour. Also, due to the COVID-19 and rapid digital acceleration, the opportunities and challenges faced by brands on brand experience will inspire fresh ideas and strategies for 2022. So, brands can tap into the above-listed seven brand experience trends in 2022.

What brand experience trends are look promising? Let me know in the comments!

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Prime One Global is Awarded in The 2022 B2B Agencies Philadelphia Manifest Awards!

Prime One Global is a Full-Service Performance Marketing Agency. We empower millions of brands around the globe to start and grow their businesses with our smart marketing solutions, award-winning strategies, and inspiring support. Over the years, we’ve worked with and helped millions of global brands. However, today, we’re happy to celebrate a special achievement that comes from the initiatives of our valuable clients and partners! Yes, Prime One Global is an awardee in The 2022 Philadelphia Manifest Awards!

The 2022 B2B Agencies Philadelphia Manifest Awards are determined by the number of successful campaigns we completed in the first quarter of the year (Q1), and what our clients share as an ROI for their investment and engagement with our firm.

The Manifest is a business news platform that helps companies find the ideal vendor for their upcoming or pending projects. They do this by collecting data regarding each business in their consideration pool and creating ranked listings for each industry. For these particular Philadelphia Manifest Awards, the criteria were the amount of positive feedback each company earned from their respective audiences.

According to The Manifest, Prime One Global is one of the most reviewed and recommended B2B firms in Philadelphia for the year 2022. Prime One Global is awarded as:

The 2022 B2B Agencies Philadelphia Manifest Awards

 

1. Most Reviewed Digital Marketing Companies

digital-marketing-company-philadelphia-manifest-awards

2. Most Reviewed SEO Companies

seo-company-philadelphia-manifest-awards

3. Most Reviewed Social Media Marketing Companies

social-media-marketing-philadelphia-manifest-awards

4. Most Reviewed Branding Companies

branding-company-philadelphia-manifest-awards

5. Most Reviewed Digital Strategy Companies

digital-strategy-company-awards

6. Most Reviewed Inbound Marketing Companies

inbound-marketing-company-awards

7. Most Reviewed Content Marketing Companies

content-marketing-company-awards

Our team has found itself on the receiving end of a domino effect that began with our clients and partners. They took the initiative to make positive feedback about our work. These Philadelphia Manifest Awards were given to us because of their good ratings. As a result of these recognitions, more businesses will give us consideration for their SEO and digital marketing needs, and we will keep growing as the year unfolds.

We can’t express how grateful we are to everyone who contributed to letting us receive these awards. This is an honouring opportunity that we shall not squander. Our work will reflect this higher status, and we will prove that we are deserving of it in our future projects.

We’re elite digital pros committed to winning! Our talented and highly experienced team will help you get the job done. Explore our website to get more information on what we do for our clients on a daily basis. Feel free to contact us through any of our available channels for questions and inquiries as well. Let us help you level up your business digitally!

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Top 10 Business Intelligence Tools of 2022 to Keep You Up-To-Date

Business intelligence tools can help you make more informed decisions that lead to better opportunities, and improve the way your business runs. So it’s vital that you choose the right one for your company, especially when there are so many options to choose from. Based on predictive analytics, I’ve created this list of the top 10 business intelligence tools of 2022 to help you get started. No matter what kind of industry you work in or how large or small your business is, these BI tools help you collect, analyze, monitor, and predict future business scenarios by creating a clear perspective of all the data your company manages.

Today, I’ll explain what are BI tools, the most prominent benefits that a company can obtain by using business intelligence tools and provide a list of the top business intelligence tools in the market with a detailed review of each.

1) What are BI Tools?

Business intelligence (BI) is a term that refers to a broad spectrum of technologies and techniques used to turn raw data into information, which can then be acted upon and reported on. Using Business intelligence (BI) tools help you collect, organize, and report on large amounts of data in a way that’s intuitive for users. Often called dashboards, BI tools present data via tables, charts, graphs, and other visualizations. While BI software can be expensive to implement and maintain, but, BI tools are less costly alternatives that can provide business insights without much in terms of setup or upkeep. Business intelligence tools also help you to access business reports from multiple departments and teams, as well as use advanced analytics to access historical data and apply forecasting models in order to predict future sales. Businesses are investing in business intelligence because it makes them more competitive by giving them an edge over their competitors, helping them make better decisions, improving their business operations and sales.

2) The Benefits of Business Intelligence Tools

Business intelligence tools have an array of benefits that range from strategic to tactical and even operational in nature. Today, let’s take a look at some significant benefits of Business Intelligence Tools.

  • Faster analysis, intuitive dashboards
  • You can get trusted and governed data
  • Increased organizational efficiency
  • Help to make data-driven business decisions
  • Help you to provide improved customer experience
  • Increased competitive advantage for your business
  • You can get accurate reporting with valuable business insights
  • You can offer improved employee satisfaction
  • Able to identify market trends
  • Help you increase your business revenue

Top Business Intelligence Tools in The Market

1. Datapine

Datapine is one of the top business intelligence tools today that provide interactive visualizations with various features, including Dynamic Dashboards and Storyboarding. Datapine takes care of all the tedious work for you by curating visually appealing charts and graphs from databases that are already in place. The interface is easy to use while enabling sophisticated visualizations. You can easily integrate it with any other business software. For businesses who want to include data visualizations in their reports but don’t have time or resources to learn how to create them themselves, Datapine can help streamline their report creation process. Besides, with this tool, you can create dashboards and analyze data faster than ever before. It’s also cloud-based, which makes it accessible from anywhere with an internet connection. Additionally, you can share your visualizations and storyboards in real-time via social media, email or even a phone call to build better relationships with your team members and customers. Plus, Datapine supports 11 different databases including Google Analytics and Facebook Ads Manager so you can access all your data in one place, and ultimately increase revenue as a result.

Best Features 

  • Predictive analytics that is simple to use
  • Intuitive drag-and-drop interface that is easy-to-use
  • Numerous interactive dashboard features.
  • Various reporting options.
  • Artificial intelligence-based smart insights

Cons

Although they provide mobile access, the dashboards are not directly available unless you download their app and customize them for the mobile view.

2. Zoho Analytics

The successor to Zoho BI, Zoho Analytics is now one of the standalone business intelligence tools. The business intelligence software platform comes equipped with core reporting and visualization tools that allow you to create compelling dashboards. Also, you can connect your Google Drive files and analyze their contents. This cloud-based BI tool comes with a whole host of business analytics tools, including machine learning, predictive models and reports. It’s ideal for small businesses and entrepreneurs who want to stay on top of their game. Zoho Analytics enables you to gain a deep understanding of your business, monitor key metrics and give you insights into what’s working, what isn’t, and how you can improve. You can explore multiple data sources such as Salesforce CRM, Google Analytics, and many more in one platform to analyze performance metrics across all business verticals. It also offers additional features like Custom Dashboards, Alerts and Data Sharing. With the Zoho Analytics BI tool you can get started within minutes and begin using powerful analytics to understand your business better!

Best Features 

  • Offers data blending and visualization
  • Provide better supports with intelligent assistant Zia
  • Have a commenting section in sharing option
  • Visualization of geographic data
  • A spreadsheet-like interface is available for extensive

Cons

If you wish to use this business intelligence tool for more advanced tasks, you’ll require additional development knowledge.  Plus, it will take time to get familiar with the tool’s workflow and features.

3. SAS Business Intelligence

sas-business-intelligence-tools

SAS is an industry expert when it comes to business intelligence tools. Their technology also provides you with visibility into any data stored in your enterprise’s systems or cloud platforms like Salesforce, Oracle or Amazon Redshift. You can even run analytics through their dashboards and get reports that you’ve created. SAS Business Intelligence also offers software to turn your company data into an actionable plan for improvement. In addition, it provides a wide range of products to help you break down these processes into accessible chunks: SAS Base, BI Platform and Predictive Analytics are just some of its options. These tools make it possible to dig deeper into consumer tendencies, needs and wants which allows you to build smarter business plans. In nutshell, SAS is one of the great business intelligence tools that will allow you to dive deep into all aspects of your company’s performance. This can be especially helpful if you are working with limited resources or trying to make sure every dollar you spend is being used efficiently.

Best Features

  • SAS provides a variety of business intelligence (BI) solutions and technologies.
  • Machine learning-assisted data exploration
  • Text analytics abilities
  • Reports and dashboards that are dynamic across all devices
  • Easy integration with other apps 

Cons

According to most users on Capterra and G2crowd, the higher price range and limited customization choices can be significant factors in deciding if this business intelligence tool is the right choice.

4. Qlik

qlik-business-intelligence-tools

Currently, in its third decade, Qlik Technologies develops business intelligence software. If your company depends on accessing information quickly, Qlik is one of the powerful business intelligence tools choices for you: It’s a data visualization and analytics platform designed to let you access information almost instantly. Qlik lets users create highly interactive dashboards to track important metrics across different industries and sectors; it also allows for complex querying of huge amounts of data, so companies can come up with unique insights. Users can analyze data and make better decisions using interactive dashboards offered by the Qlik BI tool. Rather than focusing on raw data only, Qlik’s tool also allows you to display charts or even Gantt charts and get a real sense of what your numbers are telling you. That’s why more than 250,000 organizations use Qlik software today to run their businesses more efficiently.

Best Features

  • Visually highlighted dashboards
  • Associative exploration
  • Developer’s platform
  • Associative Engine
  • A dual-use strategy

Cons

You must be willing to learn how to use this tool because it needs technical skill at several points, and small to medium businesses may find it prohibitively expensive.

5. SAP BusinessObjects

sap-businessobjects-bi-tools

SAP provides business intelligence tools that help organizations make better-informed decisions faster. SAP provides an integrated set of BI software, supporting self-service reporting and advanced analytics for enterprises of all sizes. While its traditional business intelligence solutions focus on analytics and reporting, SAP BusinessObjects is now integrating HANA into many of its offerings, providing added capabilities such as real-time analysis, predictive analysis and big data analysis. Also, by extending its offering to include cloud computing capabilities along with traditional on-premises implementations, it’s positioned itself to remain on the list of top business intelligence tools for years to come.

Best Features

  • A business intelligence (BI) enterprise reporting system
  • Dashboards that are self-service and role-based
  • Enterprise-to-enterprise collaboration
  • SAP Warehouse with HANA integration
  • Easy integration with Microsoft Office

Cons

According to some reviewers, extensive analytical functions are rarely usable without further user training. Moreover, individual module costs are relatively high for a few feature updates.

6. Domo

Domo offers cloud-based platforms for collaboration, analytics and data visualization. It also has a lot of integrations with other popular business apps such as Slack, Salesforce and more. So, you’ll be able to connect your company’s CRM with any number of business intelligence tools in no time. Plus, this BI tool offers an intuitive user interface, providing an easy way to get business insights and turn them into action. Domo makes it easy to view and analyze data across multiple platforms. It features drag-and-drop functionality, so even users without a strong technology background can enjoy using it. The software also connects to databases, making it a unique choice for teams who want to collect information from multiple sources and then easily share that with their team members. Domo BI software is already shaking up the Business Intelligence Tools space. It doesn’t have as many features as some of its competitors, but it does do everything very well. Companies can access hundreds of tools (Google Analytics, Twitter data, Salesforce reports) in one place and view that information on graphs and charts based on their personal preferences. Domo is an ideal BI tool for monitoring social media trends or business process management and anything you want to keep an eye on but don’t want to add to your email inbox.

Best Features

  • Numerous pre-built cloud connectors
  • Magic ETL feature
  • Automatically suggested visualizations
  • Roboto as an AI engine
  • Domo Appstore

Cons

Domo is not designed for newbies because the learning curve can be steep; however, they do provide training, so be ready to learn. Their pricing models aren’t transparent, but based on the facts available on the web; you may conclude it’s one of the most expensive options on the list.

7. Oracle Business Intelligence

oracle-business-intelligence-tools

Oracle BI is one of the enterprise-class business intelligence tools that provide industry-leading functionality and analysis that companies of all sizes can use to transform their business. With Oracle BI, you have access to a variety of platforms and tools that allow you to collect information from different sources, create interactive dashboards, identify patterns in your data, share insights with others across your organization, and more. This BI tool has been instrumental in helping companies become agile and adapt to change quickly—it helps organizations not only perform well today but be prepared for tomorrow as well. Plus, the Oracle Business Intelligence platform provides a wealth of information that can help companies analyze their operations more effectively. The only downside with the Oracle Business Intelligence tool is that it is not free for every customer.

Best Features

  • Ad hoc capabilities Oracle BI answers
  • Personalized Oracle dashboards
  • Custom alarms features
  • Oracle BI Publisher to generate scalable reporting
  • Real-time decision server with predictive analytics

Cons

According to reviewers, Oracle BI can be slow at times, especially when generating reports. Complicated and time-consuming operations are reported for some functions, such as adding information to data models.

8. Dundas BI

dundas-bi-tools

Dundas BI is definitely one of the top business intelligence tools in 2022. Data visualization is a major component of Dundas BI software, allowing business users to create interactive dashboards that provide at-a-glance insights into their company’s performance. The tool allows you to connect to a wide range of data sources, from relational databases and spreadsheets to cloud services like Salesforce and Twitter. The Dundas BI dashboard is capable of producing real-time reporting across all platforms that can be viewed on any device. The dashboard has been designed for simplicity, allowing users with no prior knowledge of coding or programming to set up complex reports and queries. Users can also incorporate charts, maps, gauges and graphs into reports that provide key information about sales figures, financials and much more. Dundas BI also announced its new Dundas Dashboard for Power BI 2.0 – a free, visual tool for creating data-driven business dashboards from Excel or CSV files.

Best Features

  • Immersive Mobile Experience
  • Customizable data views
  • Seamless integration
  • Personalized Analytics
  • Interactivity BI tool

Cons

The tool has a steep learning curve and no undo feature, so users can’t go back if they’ve made a mistake. Moreover, reviews state that several of their features are still in the early stages of development and have flaws.

9. Yellowfin BI

yellowfin-bi-tool

Yellowfin aims to be a true all-in-one tool for BI, rather than a traditional data visualization tool with limited options. Yellowfin’s one-stop-shop approach combines BI and analytics for easy reporting, without complex setups or workarounds. Not only is it simple, but it’s also cloud-based and can be installed on your own servers. And while all of these features are impressive in their own right, they would count for nothing if they didn’t actually work well – but in fact, you have a hard time imagining how better tools could exist in Yellowfin’s place! From flexible dashboards to simple real-time dashboards, it’s hard to see anything missing from Yellowfin’s arsenal of useful features. Yellowfin BI’s greatest strength is its open-architecture approach—as with most business intelligence tools on the list, users can access data from virtually any source they choose. Its built-in analytics (predictive modeling, A/B testing) are also top-notch.

Best Features

  • The Yellowfin BI combines 5 main products: Yellowfin signals, stories, dashboards, data discovery, and data prep
  • Provides enterprise analytics, embedded analytics, and analytical application builders.
  • Yellowfin signals via smartphone
  • Offers persuasive data stories
  • Offers trigger-based smart tasks

Cons

Some consumers complained in their reviews that some critical analysis functions that are present in other BI platforms are not available. They also reported performance issues when working with larger data volumes.

10. Board BI Tool

Board provides powerful business intelligence tools and features, from interactive dashboards to predictive analytics. Board’s Data Discovery uses a guided approach for visual exploration and ad-hoc analysis. You can use Board to build interactive dashboards that look like Excel spreadsheets but also let you build queries and run advanced statistical models. This way, users with basic training in data science can get value out of their data without knowing SQL. The result is self-service business intelligence (BI) using live data with simple drag-and-drop functionality—without programming or running ETL jobs. In addition, Board offers intuitive data analytics solutions for decision-making, business planning, and performance tracking with enterprise-wide data governance.

Best Features

  • Hybrid Bitwise Memory Patter (HBMP) is a unique in-memory technology that powers the board platform.
  • Offers calculated metrics
  • It’s simple to compare and simulate different data measures.
  • Provides enhanced workflow
  • The reverse algorithm allows users to modify calculated fields across dimensions and hierarchies.

Cons

According to the reviewers, installing and updating add-ons is difficult. Also, the software’s documentation should be updated; otherwise, some functionality may be used wrongly.

 

Conclusion

Business intelligence has become essential to competitive success as a result of technology, customer expectations and market conditions. And while business intelligence might have its roots in corporate management and decision making, it has evolved into something that touches every part of your organization – whether you’re using data to improve operations or sales, or looking for a new way to capture valuable customer insights. And, by delivering valuable data business intelligence tools can drive positive business decisions. So, before you invest in any new tool or purchase additional licenses, consider these top 10 business intelligence tools listed above to help you ensure that you make informed business decisions based on current data.

What are the business intelligence tools you use for your business? Let me know in the comments!

Don’t forget to share the article with others, they may benefit from it as well.

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Google Search Statistics – 10 Interesting Stats You Need to Know in 2022

Are you thinking about your SEO strategy for 2022? Do you need some statistics and figures to help you formulate your strategy?

We’re all on the hunt for new information at all times. That is why search engines exist to make our lives easier and to fulfill our restless interest in the world.

Now we have access to an enormous amount of information at the push of a button thanks to search engines. It’s difficult to picture a life without such ready access to information.

Google, the world’s most popular search engine, is the first place to go for every form of internet question. The search engine has grown so familiar that the term “Google” has become a part of our day-to-day life. Also, Google has grown so close to you and me that it has become a verb.

By digging into the Google search statistics, you may understand user behavior and internet search patterns, as well as how to optimize your website to get the most out of your resources. And they can be interesting if you’re searching for some quick Google statistics as well.

So, here are the top ten Google Search Statistics you should be aware of in 2022.

1. Google is the most popular website on the internet.

google-search-statistics-popular-websites

“If it isn’t on Google, it doesn’t exist”. That’s how you trust Google right?

This google search statistic which Google is the most used search engine is unsurprising. To put it another way, Google has been visited 89.3 billion times in December 2021. (Similarweb, 2022).

Google is used by billions of people every day to do their everyday searches. But, in addition to being a search engine, Google offers a variety of other services. This includes Gmail, their well-known email service, as well as News sites, Google shopping, and video and as well as image hosting.

One of the interesting google search statistics is that visitors searching for the phrase “Google” account for 16.3 percent of Google’s US organic traffic.

2. Google has a monopoly on the search engine market

google-monopoly

Google is the most visited search engine on the planet, and the below fact should come as no surprise. The search engine market is dominated by Google. In reality, Google has a 91.9 % market share as of January 2022.

Let’s put this search engine usage statistic into context by comparing Google’s search engine market share to that of other popular search engines.

  • Bing has a market share of 2.88 %
  • Yahoo! has a market share of 1.51%
  • YANDEX has a market share of 1.27%,
  • And Baidu with 1.16 % of the market share.

Since the launch of Google search in 1997, all other search engines have struggled to compete with Google. Google has retained a large proportion of the search engine market during the last decade. It also makes the majority of its money through advertisements.

However, Google has broadened its offerings to include mail, productivity tools, mobile devices, and other businesses over time. As a result of this integration, Google will have one of the top tech firm revenues in 2021.

3. Google Search Statistics – How many Google searches per day?

google-searches

Now your mind: “Idk, should Google it!”

This google search statistic has evoked our interest. Every day, we know that Google receives a large number of searches. But how many actually are there?

According to the most recent data, Google handles over 99,000 searches every second. This amounts to about 8.5 billion queries every day.  (Internet Live Stats, 2022).

Curious about how Google’s search volume has changed over time?

  • Google processed little over 10,000 search inquiries per day in 1998.
  • By the end of 2006, Google would have processed the same number of searches in a single second.

So, in less than a decade, Google moved from being a little-known search engine to becoming a vital part of the daily lives of searchers all over the world.

Google’s success and popularity as a search engine can be attributed to its ability to produce quality and relevant results for its customers. This is performed by evaluating and interpreting the search goals of its users and matching them to the websites that provide the most correct responses.

4. How many questions have been asked on Google lens?

google-lens

This is an interesting google search statistic that It has received over one billion questions till to the year 2019 (Google, 2019).

Google, being the king of search engines, makes it extremely simple for its users to conduct searches.

Google searches are conducted not only through traditional channels such as mobile and desktop browsers but also through innovative choices such as Google Lens.

Google Lens is a machine learning and artificial intelligence app that was released in 2017. It uses the camera of your smartphone to assist you to recognize objects. Simply point your camera towards the item and let Google Assistant identify it.

Its features are also upgraded on a regular basis. Google Lens was able to recognize up to a billion different products just over a year after its launch. (Google, 2019). With everything it has to offer, it’s easy to see why it’s so popular.

It also has a search option that isn’t limited to photographs. Google Lens can also translate text and read material aloud, which is very useful for those who have trouble reading small words. And even it supports over 100 languages.

5. The Total Number of Google Mobile Searches

google-mobile-searches

Curious huh!

Google search is no exception to the growing popularity of mobile devices. That’s why Google prioritizes mobile searches. When we look at the amount of Google searches by device, we see that mobile devices accounted for 63% of Google’s US organic search traffic.  (Merkleinc, 2019).

Google searches performed on a mobile device such as a smartphone or tablet are referred to as mobile searches. Smartphone searches on Google have grown since the last quarter of 2013. When comparing the types of searches performed on different devices, users of tablets and smartphones are more likely to do local searches, looking for answers to questions that are more likely to be location-based. Mobile device searches are often conducted with less complex outcomes in mind, such as quick facts, rather than learning complex subjects.

6. What is the #1 searched thing on Google?

google-search-statistics-facebook

This is one of the most curious google search statistics we are seeking for. We know that people use Google a lot, but what is the most often searched phrase on Google?

In 2021, the most frequent search query on Google was “Facebook”. “YouTube” came in second place while “Amazon” was third.

Branded searches dominate the list of most searched queries, which is unsurprising. The top three most frequently searched queries on Google each receive over 100 million searches every month.  This search volume reflects the number of times a keyword is searched on Google in a given month. However, the search demand for many keywords varies from month to month; the figure is derived as an annual average.

7. How Frequently Do We Use Google?

google-use-frequency

Without even looking at this google search statistic, we can see how reliant we are on Google.

We use Google to find answers to our questions several times a day. To be more specific, 84% of respondents utilize Google three or more times every day.

In the last few years, Google search has seen a lot of modifications. Google has also added a slew of additional features to the standard search results that we used to get a decade ago. Owing to Featured Snippets, or Information Panels, many rapid searches are now answered even faster. We receive better results for what we’re looking for in terms of videos or photographs, which may have been the searchers’ preferred option in the first place.

There’s a funny quote for Google “Please stop behaving like WOMEN, will you please allow me to complete the whole sentence before you start guessing and suggesting!”. Haha, that’s how Google can predict us!

And Google took it a step further by introducing the “People Also Ask” boxes. Pretty sure you’ve experienced that it allows you to delve deeper into your original quest by displaying additional queries that may be relevant to you.

8. Google is the starting point for nearly every product search.

google-product-searches

Google is a starting point for nearly half of all product searches, just like it is for many other searches. Google is the starting point for 46% of product searches. According to the most recent data, Amazon outperforms Google in terms of product searches, with 54 % of searches beginning on Amazon. And then, Amazon and Google have switched places in terms of being the preferred site for users to begin their purchase search from 2015 to 2018.

This can also be quite valuable for marketers who are trying to figure out how to better understand the buyer journey and how to make their consumers’ lives easier. Knowing where product searches begin can help marketers understand their potential influence at various phases of the client buying process. This might be useful to ensure that marketers are delivering the correct information to searchers to assist them to make the best purchasing decision, whether they’re attempting to rank organically or run effective Google advertisements.

9. The Importance of the First Page of the SERPs

serp-results-google-search-statistics

Somebody said that: “The best place to hide a dead body is the second page of Google search.”

You’ll probably stay on the first page of Google if you’re looking for something. 90% of those polled stated that they were more likely to click on the first set of results. If you don’t find what you’re looking for on the first page, you’ll probably change your query rather than go to the second. Agree?

And if you are a mobile user, 60% of mobile users are “extremely inclined” to click on the first two or three search results that appear. This is putting a greater emphasis on the importance of organic first page rankings. You want to rank higher for several reasons, the most significant of which is to boost your visibility to users. You should aim to be on the first page of Google SERPs, especially if you’re a business. By going beyond Google’s first page, you substantially diminish your visibility.

10. The Outcomes of Organic Searches

organic-searches

In the second quarter of 2019, organic search accounted for 23% of all site visits.  According to the data, organic search decreased month over month in Q2 2019. Organic search visits were decreased on all devices, but mobile phones showed the most evidence of this trend.

A rise in paid search and direct site visits could be the key reason for the reduction in organic searches. This isn’t to say that organic search results aren’t significant; it just means that other sources are becoming more visible. In fact, organic traffic is targeted the most, so, organic results will stay your greatest buddy. You’ll be more likely to gain a new customer if you tailor your results to provide a solution to a specific user question.

Conclusion

It is undeniable that Google continues to dominate the search business. Therefore, understanding Google search statistics can help marketers boost their click-through rates and conversion rates. However, this does not rule out the possibility of using other search engines. Bing, Baidu, and other search engines are gaining in popularity. That is why, to target specific populations, marketers must keep other search engines in mind. Not only that, platforms like Facebook and Amazon retained their popularity over time.

I believe I’ve managed to ease your curiosity a little. Hope I’ve answered all of your nagging queries about Google search statistics.

In case, if I overlooked something, please let me know in the comments section below.

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