How our multi channel strategy boosted range engineering’s visibility by 275% and traffic by 230%
Client: Range Engineering INC
Target Market: Canada
Services: Website Development + Enterprise Campaign + Social Media Campaign
Project Timeline: 1 year + ongoing
Scope: Online Presence + Brand Awareness + Boost Search Visibility + Increase Organic Traffic
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Technical SEO Optimization
Competitor Analysis & Keyword Research
Project Overview
Range Engineering Inc. is a leading MEP (Mechanical, Electrical, and Plumbing) engineering firm serving the construction industry. Backed by a team of skilled professional engineers, project management professionals, and designers, the firm provides a broad range of engineering expertise.
Despite their expertise in the industry, they lacked an online presence, making it challenging to reach potential clients and grow their business.
Client Overview
🔗 Challenges
Before partnering with Prime One Global, Range Engineering Inc. faced several digital challenges:
- They did not have a website, making it difficult to establish an online presence and build credibility.
- Limited brand awareness makes it difficult to stand out in a competitive industry.
- Low organic search visibility, resulting in missed opportunities for potential clients.
- No active social media engagement, reducing opportunities for direct interaction with target audiences.
The Results
Increase search visibility
Increase in website visitors
🔗 Objectives
To overcome these challenges, Prime One Global set the following key objectives:
- Establish a strong online presence through a well-designed website.
- Increase brand awareness within the target audience.
- Improve organic search visibility to generate quality leads.
- Drive consistent organic traffic through strategic digital marketing efforts.
Solutions Implemented
To address these challenges, Prime One Global executed a comprehensive digital transformation strategy, including website redesign and development, SEO optimization, and social media marketing.
High-End Website Redesign & Development
- We revamped and developed a high-performing website within 45 working days.
- The new website was designed with a modern, user-friendly interface that enhanced UI/UX for better navigation and engagement.
- Each page was optimized for Conversion Rate Optimization (CRO) to maximize lead generation.
- The site was made mobile-responsive, fast-loading, and SEO-friendly to improve user experience and search rankings.
🔗 Lead Gen Campaign:
Enterprise SEO Strategy
- After the website launch, we implemented a well-researched, data-driven Enterprise SEO strategy under our premium package “Titanium Pro” which is designed for large enterprises like Range Engineering INC.
- We conducted thorough keyword research, competitor analysis, and technical SEO audits.
- On-page and off-page SEO tactics were executed to improve domain authority and search rankings.
- We primarily targeted 8 high-intent keywords. Before starting the campaign, only 4 keywords ranked within the top 1000 search results. After the campaign, 6 keywords ranked, of which 4 keywords reached the first page in the Canadian market.
Before Status
After Status
- Within just three months post-execution, our Enterprise SEO strategy led to a 23.79% increase in active users, and boosted impressions by 7.49K, significantly boosting website traffic and engagement.
🔗 3. Social Media Management
- We launched a brand awareness campaign to build and establish Range Engineering Inc.’s social presence across Facebook and LinkedIn.
- Custom social media strategies were developed to attract and engage the target audience.
- The campaign helped increase engagement and drive traffic from social media platforms to the website.
🔗 4. Ongoing Monthly SEO Management
After completing the Enterprise SEO strategy, we transitioned the client to monthly SEO management.
We continuously monitored performance, analyzed competitors, and implemented monthly SEO strategies to maintain and improve search rankings
As a result, the client achieved rankings in Google’s Local Pack, particularly for location-based keywords like “MEP Engineers in GTA” and “MEP Engineers in Ontario,” significantly improving local search visibility and driving more inquiries.
🔗 Overall Results Achieved
Successfully developed a high-end website that serves as a powerful lead generation tool.
Increased search visibility, driving a 23.79% boost in active users and 7.49K additional impressions within a short period of time.
chieved first-page rankings for 4 high-intent keywords and 6 ranked keywords in total within the Canadian market.
Established a strong social media presence, enhancing brand awareness and audience engagement.
Secured rankings in Google’s Local Pack, increasing local search traffic and inquiries.
