‘’The faster your service is, the faster you gain more loyal customers.’’ 

Traditional shopping can be challenging. Sometimes they work beautifully for you, and sometimes not!

While it may be difficult to pinpoint the exact easiness and complication of both online and traditional shopping, let the simple question down below make you choose your willing answer!

What is your style of buying & selling online, ‘’ the e-Commerce way or the traditional way?’’

While starting with a typical question. This might be a little confusing whilst helping you figure out the genuinity of your purchasing style! Here, the question being simply asked is, would you rather go for the online shopping way or the traditional shopping way?

From your point of view, the answer would preferably be, Yes, the e-Commerce way! Therefore, ‘’ you & me,’’ would definitely pick online e-Commerce, since we are moving towards the 22nd century.

 

The current generation of ours has let e-Commerce penetrate easily into a huge success, you know this fact very well perhaps!

Besides, as you know this has taken over the world, in contrast, almost half of the population is not willing to purchase in the traditional way these days.

We happen to see this every second around us. The more you feel comfortable, the more you tend to shop, that is why shopping malls are planned in such beautiful ways!

What are the factors every e-Commerce owners need to be sure of?

• Customers are satisfied with what they pay.
• Again satisfaction ( to operate the purchased product) ”A business’s first priority should always be customer satisfaction.”
• At every point being updated about the purchase and shipping process

Before you figure out Sri Lanka’s Top 20 fastest growing e-Commerce sites, let this article make you even more interesting hence, knowledgeable with the following ‘’ Did You Know,’’ facts about the e-Commerce world, that would probably keep you awake all night wondering!

• In 2012 Paypal made $4,423 in transactions per second: Making it one of the world’s best online payment solutions without actually giving up your credit card information.
• E-commerce actually began in 1979: What Michael Aldrich did was, ( An English inventor who brought the concept of e-Commerce) he connected a domestic television with a landline to make online shopping, in the 1990s before the internet became famous.
• The first-ever e-Commerce website was Amazon, which launched in 1994, however, it did not make any profit for the first seven years. (so does most any business)  Today, it is being known as one of the best e-commerce sites in the world!

Take a look at the ‘’ Top 20 fastest growing e-Commerce sites in Sri Lanka,’’ that are subsequently ruling the name and your expectations in fulfilling your online purchasing.

These e-Commerce startups have been creating a healthy economy for the  Sri Lankan market for the past complete years. Why do not you stay updated with the trending e-Commerce sites in the nation to make your purchasing more easy & informative!

01. Kapruka.com

”Transform the way you purchase!”

Imagine it is your special one’s birthday, you are living in the United Kingdom & want to gift your loved one your favourite cake!

Here, comes an all-set experience of a combination of love & desires along with the professional online gift delivery service in international standards global shopping. Kapruka.com!

Dulith Herath Founder & Chairman of Kapruka.com began his career with Kapruka in 2002. Being a Sri Lankan born, he did his schooling at Royal College Colombo, later on graduating from the University of Kentucky.

He made his way in success over the past 16 great years! Over the past business years, Dulith was honoured and awarded with the following criteria of awards, making him become one of the top entrepreneurs in Sri Lanka.

Asia Pacific Young Entrepreneur Award, 2013

Eisenhower Foundation Recognition, 2017

CSSL ICT Leader of the Year Award, 2017

 ‘’Send gifts to Sri Lanka,’’ values Kapruka, with over 25000 products and  30 types of distinct services, Kapruka has set a footmark standing in the 20 Fastest growing eCommerce sites in Sri Lanka.

Offering you a huge variety of products such as electronics, homeware, stationery, mobile, cell phones, accessories with a budgeted online purchase.

While letting you easily find all your essentials-  with a single click, indeed! The newest feature ‘’ Kaprukka Global Shop,’’ allows you to order from the biggest e-Commerce sites like Amazon, Alibaba, and Flipkart.

02. Daraz.lk

”Quality Without Queues.”

The story of a fashion retail shop in Pakistan founded in 2012, becoming one of the 20 Fastest growing e-Commerce sites in Asia.

Have you ever searched an e-Commerce site for your easy purchase with over 2.5 products onboard?

So much in so little time! One of the hottest shocking news that we all happened to hear in 2018 was when Alibaba acquired daraz.lk ( with the key people Bjarke Mikkelsen, Jonathan Doerr) with an unrevealed amount. Daraz.lk is one of the 20 Fastest growing eCommerce sites in Sri Lanka.

If you are an Asian, at least once in your lifetime you might have tried purchasing or else would have visited Daraz.lk.

Now acquired by Alibaba, Daraz.lk was founded in the year 2012 by Rocket Internet (a German venture capital company) Right after Kaymu acquired Daraz.lk in 2016, their operations began in Sri Lanka and Nepal.

This is where you all were introduced to the world of Daraz. Since 2015 Daraz.lk has been serving you with the necessary needs in deftly categorised options you happen to see while you click in. Daraz.lk made it is way now in the Asian world.

03. Takas.lk

”All set to buy. Just like that!”

‘’Sri Lanka’s largest lifestyle store.’’

Lahiru Pathmalal Co-founder and CEO of Takas.lk introduced the Cash on Delivery (COD service) to the Sri Lankan market.

This young man who dared to fight against his family to reach for what he wanted, was a psychology student in the US.

He decided on quitting his job while being in Afghanistan, wishing to settle back in his motherland! Then he got hired eventually to a different field of job and ended up with the idea of Takas.lk along with Dilendra Wimalasekara & Murtaza Moosajee, making his dream come true company being born.

Takas.lk was ranked as the number one start-up in 2015 by Daily Mirror within the first 3 years of its beginning. It offers a variety of consumer electronics for you.

Takas.lk’s goal is to empower Sri Lanka through its culture to make you access anything on spot.

Payments made on Takas.lk are secured via Sampath Bank, Commercial bank & Nation trust bank. Takas.lk offers you premium products, with the best quality, brand new, and quality products. From items with cash on delivery service up to Rs. 50,000.

Since customer service always matters for them, contact can be made through phone, email, social media, and live chat.

Takas.lk helps you to find the best range of electronics goods you are looking for at an attractive price online!

04. Ikman.lk

” Snap. Chat. Sell.”

Are you looking for a wide range of selection of popular second-hand items around Sri Lanka? Then Ikman.lk is the right online portal for you.

Founded in 2012 by the Ikman.lk team with over nearly a decade in the online world, Ikman.lk has been conquering your love and desire towards a budgetary purchase ever since 2012.

Furthermore, Ikman.lk was ranked as one of the 20 Fastest growing eCommerce sites in Sri Lanka. Perhaps, in order to sell the products, you have been willing to sell for a long time.

Sign up for free on Ikman.lk with your account and post an ad for your product. Get it sold! It literally takes less than 2 minutes. ( with a step by step guide provided)

If you are looking for the best deals of cars, cell phones,  house properties, computers or even a pet, Ikman.lk is the upright place for your purchase!

The origin word Ikman.lk comes from the Sinhala word ‘’ඉක්මන්’’ meaning quick & fast. Moreover, from Ikman.lk’s subsidiary website Ikman.lk jobs  you will be able to find jobs all over Sri Lanka as you desire, everyday being updated!

 

05. Wow.lk

” Expect more. Pay less.”

 A completely owned subsidiary of Dialog, born in 2011 which was found by Reeza Zarook

 Wow.lk was ranked as the highest e-Commerce online start-up back in 2015, officially ranked by Daily FT with an SR score of 77,347.

Wow.lk has been running successfully since now, still holding a top place in Sri Lanka’s top e-Commerce sites. Wow.lk is an e-Commerce company actively offering to both international and local consumers.

If you are looking to find products and services in seconds, then Wow.lk is the right place for you.

Using your preferred item in ”search,”  you can find products across you are willing to purchase.

Although, certain terms & conditions has to be followed! Meantime, you can filter the list of searched products you are looking for, and then contact and buy your preferred product while getting it delivered right away on your doorstep.

With just the simple online purchase way!

 

06. Wasi.lk

” Your choice is what matters! ”

Discounted goods right away at your doorstep! Born in 2013 Wasi.lk was initially started with the objective of a struggle free internet shopping in Sri Lanka, along with the founders Christopher Wijeysoorya & Mirfaz Mohideen!

Wasi.lk was ranked at the 8th spot startup in Sri Lanka by Startupranking.com! Wasi.lk holds a variety of categories such as mobiles, cameras, healthcare, electronic/home appliances, toys and many more.

The word Wasi is a sinhala word, ‘’වාසි’’ meaning to profitable, for your own good! Launched in 2013, with just 3 products, soon after Wasi.lk experienced a rapid growth in the economy. Getting appreciated by the customers! Soon after, Wasi.lk introduced Visa/Master online payment system to their site.

Making an island wide delivery of your ordered goods within 4-7 business working days.

In July 2014 Wasi.lk was announced as one of the 20 Fastest growing eCommerce sites in Sri Lanka and now it is ranked as the 8th in the Startupranking system with all SR score’s analysed.

 

07. Zigzag.lk

”Don’t worry, We have it.”

Dinindu Nawarathna founded ZigZag.lk in the year 2014, with a motive to make the best customer satisfying online path in the Sri Lanka’s e-Commerce ecosystem. Zigzag.lk is an online clothing platform which gives you the opportunity to find elegant designs of clothing with a variety of collections, that you demand according to your lifestyle.

With an SR score of 41,551 & SR web score of 46,144 ZigZag.lk holds the top place in Sri Lanka’s e-Commerce sites currently existing.

Whereas purchases can be made via credit card systems & a cash on delivery (COD)  service. Interestingly, you will happen to meet your instant needs,  with a flagship store that is open from 10.00 am – 8.00 pm onwards at 22, Bagatalle road, Colombo 03

If you are willing to make your purchase of clothing in a glamorously dominant & elegant way, ZigZag.lk is the fair way to you!

 

08. Mystore.lk  

” See what’s selling best!”

Born in 2013, Mystore.lk made its way up high since now. It has been, and still is an online e-Commerce site where you can purchase any electronic item to any furniture around. With a range of high quality products you could choose from.

From electronics to sports and fitness products. The right lifestyle to an e-Commerce site. Shipping around the whole Island from the North, East, South & the West.

Each goods are sectioned according to your convenience, with travel and leisure bookings along with special offers that you will happen to see on the website.

Apart from this Mystore.lk helps you bring expertise in social media marketing. It will help you create brand awareness to advertise your business to a massive amount of audience to help your business reach the next level of what you are expecting up to! The right direction, solely!

 

09. Retailgenuis.com

”You’ll find it here.”

Imagine you are in search of high-quality products and you could not find it elsewhere, shopping can be very annoying!

If you are looking for the hard to find high quality brands around Sri Lanka. Retailgenuis , Sri Lanka’s leading online marketplace should be the right one!

Where buyers and sellers are let to interact with goods and services online (which simply defines that you are let to make your desired purchase). Abishek sithampalam & Thushan Shanmugarajah are the founders of Retailgenius.com who started in 2015 with the intention of letting all you buy goods and services from entire Sri Lanka.

With an additional service, Retailgenuis lets you (SME’s & merchants) sell your goods and services at a reasonable price every month to your customers, with exciting offers! It also allows you to sell used products too.

While letting you contact them through any connected device, to all the things right away at your step.

Accompanied on 150 different cities, with over 30 categories listed on the site. Set your purchase way, to Retailgenuis! Count your days, with online purchases.

 

10. Mydeal.lk

”Think.Buy.Grow.”

The chronicle of Kumar Melvani Founder, and the Co-Founder, SEO Specialist and Managing Director Damitha Ginigaddarage of Mydeal.lk  ( now resigned) began in November 2011.

The current Chief Executive Officer Riyaz Ismali has been running the site ever since the resignation of the two founders.

Considering Mydeal.lk being their product, Mydeal.lk offers you with great deals, performing a little differently where you do not have to bulk purchase to activate your deals & offers.

Whilst, providing you with valuable, quality products and services with a variety of options such as restaurants, electronics, hotels, concerts & services, you could choose from.

Back then in 2011 they started Mydeal.lk with just three employees, and today the company exists with over 70 dedicated employees onboard.

As a matter of fact, Mydeal.lk is ranked as one of the top 20 Fastest growing eCommerce sites in Sri Lanka on startupranking.com with alex.com ( website that analyses your daily page views per visitors, bounce rate and other factors)  as the top e-Commerce company in present.

The major indication of your trust is that Mydeal.lk has been making a highway through Sri Lanka’s online world.

Saving you to say hello to Mydeal.lk’s followers, with a genuine existence over the past decade.

11. MirrorMirror.lk

”Fashion with zero boundaries!”

Your taste and desire on fashion becomes endless with MirrorMirror.lk. Born in 2013, Mirror.lk is an online doorway in that offers you with over 7000 different fashion clothing, accessories and lifestyle products to your destination.

This fashion landscape born in the 20th century promises you to offer with the best high quality affordable deals around the country from worldwide.

Ensuring the highest degree of customer satisfaction so far. With an Island wide COD (Cash on delivery) service packed!

Your ordered items will be delivered right away to your doorstep without any misfortune . For a proper regularised maintenance MirriorMirror.lk maintains a well conserved Return & exchange policy to make sure a safe online purchasing, just for you!

 

12.  Myshop.lk

”Feel-good shopping.” 

Are you looking for a one stop online shopping platform? Hence, launched in 2015 Myshop.lk, which is considered to be one of Sri Lanka’s leading e-Commerce website in the present, is ranked as one of the top convenient eCommerce sites in Sri Lanka, whereas you are able to find almost all your needs!

In 2017 LMD’s brands annual 2017 edition ranked Myshop.lk as the 3rd best e-commerce online retail site.

Myshop.lk has been performing at its best in customer service and effortless marketing ever since the beginning. If you are looking for the best quality products to be delivered right away at your home, then Myshop.lk is the best you could go on with.

You can make your payments accordingly after you are delivered with your order within 1-2 working days. Another additional feature is that, when new products are added you are able to compare products on the table!

Myshop.lk offers you with a range of electronics, furnishings & accessories with your daily routines on an affordable price. With over 11- 50 employees onboard.

It also offers you a variety of ultimate payment & discounts . Eventually, being recognised as one of the fastest and youngest growing e-commerce website in Sri Lanka.

 

13. Abans.lk

”Need it. Want it. Done.”

Increase your number of choice! You should be more often related with the title ‘’Abans,’’ as most of  you all do your home electrical appliances purchase frequently with Abans. Buyabans.lk has been in collaboration with the best serving Abans group of companies since 2007!

Abans has been making its way up high since 1968, and is now expanding throughout the world across countries like Australia, Italy & Cyprus.

The Abans groups of company is providing an uninterrupted service through Buyabans.lk. (owned by Abans group of companies) which lets you with a delivery service across entire Sri Lanka. Born in 2007, Buyabans.lk, became a valuable customer contact ever since it began its way!

Unlike other electrical appliances e-Commerce sites, Buyabans.lk lets you select,  reserve & purchase your desired product at Abans Duty Free shop ( Bandaranaike International Airport)  to collect on its arrival. With a  notification ahead, 7 days before your reservation.

Differently from its rivals buyabans ( if you are given) will be processed officially within 4-5 working days.

Which will be done to your credit card/bank account ( however, duration time of the refunding is not guaranteed based on your banks duration of process)

14. Urban.lk

‘’ Revolutionizing the Sri Lankan shopping experience.’’

The story of a humble man, who is an aeronautical Engineering Degree holder, and now the Chairman & CEO Malinda Muthumuni . Currently, changing into one of Sri Lanka’s leading e-Commerce site.

The site gets you into a cast of blog,  the Chairman & CEO Malinda Muthumuni & Director of Operations Kalana Muthumuni are the core wedges of Urban.lk.

What the site eventually offers is the best online shopping experience to you! Offering a guaranteed, safe, qualitied & durable products online, right from your home.

The site happens to sell you with the styliest and the newest things all around the world.

All you have to do is visit the site and go for a simple click, to make shopping easy from your hectic day off.

 

15. Laabai.lk 

”Shop here. Shop everywhere.”

Started in the year 2012, ever since they began. Their ultimate goal was to provide you with what is shown on the website. The site was founded by M I A Rahman & M A M Akthared!

Ever wondered about getting your household items under one roof, just by sitting back at your home? Laabai.lk an even online platform lets you to collaborate with the product’s description and purchasing way you are looking for.

Laabai.lk has been serving you from the past 8 years with exclusively dedicated household and kitchen needs. With the best quality items around the nation!

Also, running successfully with a bunch of blogs on their site, helping you to figure out shopping related blogs.

Laabai.lk also lets you visit their store  and pick up your products right away, incase, if you are urgently in need of. Indeed, you can also join as an affiliate, and earn a 4.5% commission with every item you sell for Laabai.lk

 

16. Catchme.lk

”Find it. Love it. Buy it!”

 Catchme.lk is Afthab Azeez’s product (Chief Operating Officer) bringing a very resourceful site into the land of beauty. His aim was to introduce the right efficient platform to the right target audience nailing it with almost the top success.

With the care of your needs, Catchme.lk was founded in 2011, now holding one of  the 20 Fastest growing eCommerce sites in Sri Lanka.

The online doorway offers you with products as per your convenience with your essentials you are in need of, from audio devices to shavers & trimmers.

Interestingly, Catchme.lk’s services are broadened to an Island wide service. Moreover, you are also listed with the weekly deals on the site, this works out according to your budget deals & offers!

17. ClickNshop.lk

”A great place to shop.”

Unlike other commercial sites, ClickNshop.lk will give you a shopping mall experience.

ClickNshop.lk is owned by Laugfs Holdings, ( one of Sri Lanka’s largest high end diversified conglomerate ) currently under operation with Linfinity pvt Ltd.

With a choice of island wide delivery service, they offer over 5000 different qualitied goods, making e-Commerce easier to you & each categorised accordingly.

The good business mind of ClickNshop.lk was lead to the citizens of the country, interestingly bringing a success from the past years. It has let your satisfaction to hype first, ClickNshop.lk has been doing good ever since.

 

18. Rightway.lk

”The right way to shopping!”

Although there are many successful e-Commerce sites, Rightway.lk just as its name defines, it has set a recognition among the locals.

The subsidiary of Seetha Holdings Private Limited selling online a range of electronic and furniture items, in the island with a safe and secure payment system.

Rightway.lk has earned the top spot in Sri Lanka’s top e-Commerce site, interestingly with the help of you people.

People love shopping on Rightway,lk because of the simple  and easy payment method if offers and the offers and discounts it gives.

 

19. Singer Sri Lanka

”Your Goodness, Your Appliances.”

Singer Sri Lanka began its first sales , a sewing machine at a Colombo store in the early 1800’s. There is nothing really annoying like going to a electrical appliance shop and rushing to buy a product without the right information.

This is why e-Commerce Singer Sri Lanka a franchise of Singer was born in the year 1877, following centuries in business has never failed to give up its best in satisfying your needs and wants.

Unlike the competitors, Singer Sri Lanka was the first Consumer durable site in the Sri Lankan market.

In 2014 Singer Sri Lanka opened it’s 400^th retail store, making it as one of the largest companies around Sri Lanka. Also in  2012 Singer began a huge scale of of smart phones in sale on the name of – ‘’ Singer Digital Media.’’

When buying from Singer Sri Lanka, you can experience your belief in their innovative products, promising that you are provided with the highest quality products that will ensure your time being spend.

 

 

20. Pricewatch.lk

”Saving time for good things in life.”

The phone is ringing aside, nobody is home and you are in need of sugar. Where would you go, to the shop?

Here, comes the role of Pricewatch.lk, an e-supermarket that sells groceries, beverages and households around the country.

Whilst, getting you delivered with all those ordered items at your doorstep. The platform was born to rise the living standards of people and make your day to day life easier.

Although, your ordered groceries and needs gets delivered to you, the delivery fee depends on the ‘’order’’ you make, the size and the weight.

The shopping site previously owned by Lfinity Pvt Limited, is now under the umbrella of PriceWatch.lk. Now, with Grocerypal.lk you do not have to worry about wasting time carrying loads of groceries

Make it perfect, just the way it will be!

 

Conclusion

Most of the above given 20 Fastest growing eCommerce sites in Sri Lanka are still progressing, however fast moving in Sri Lanka’s e-Commerce community.

You can see that all of the startups mentioned above are local ones thriving its way to reaching the utmost level of success in your satisfaction within your expectations.

The market penetration through e-Commerce is rapidly increasing. I personally feel that such enormous interests of these startups in innovation should be considerably appreciable.

Take a deep look at every e-Commerce site mentioned above that is currently empowering the Top 20 Fastest Growing eCommerce Sites in Sri Lanka. Make your day-to-day purchasing easy with these above sites.  I bet you will have something to say, here!

Have you ever had the opportunity to purchase from any of the sites above? Let me know them down below!

The primary role of an eCommerce site is to earn money. It doesn’t matter if the website is generating a lot of money if it cannot generate sales. If you feel that your eCommerce site isn’t earning you money then you should start focusing on conversion rate optimization, and include affiliate marketing in your brainstorming sessions. The winner in the eCommerce game is the one who can get the majority of the conversions down the hole. There is a very thin line dividing those who force customers to make complete sales and those that smartly get a large number of customers through a complete transaction.

As an eCommerce marketer, your aim is to improve the terrible conversion rates, but by using the least amount of money. Improving eCommerce conversion rate isn’t about spending any money. You need to know how to play it smart. Here are some tricks that can help you optimize your eCommerce sales conversion without any cost.

 

1. Work on the Product Images

The easiest way to get people to click on a product would be to make it look attractive. Experts claim that the images on the eCommerce website are the primary factors for boosting conversion rates. Improving the quality of the images is one aspect of the website that you can change without spending a lot of money. Use high-quality images with a lot of white spaces around it. Users love to check the product out in its entirety, so it works when you use a lot of images. Show the product from as many different angles as possible. Also include the option of zooming in.

 

2. Improve your Product Description

The product description is another factor that matters. The customer can see if you are trying to sell a product with pomp and grandeur. Make the description honest and genuine. Provide all the relevant information that the customer might require about the product. Don’t shy away from mentioning all the information for fear of a long description. Engage the customer and make them read it. Apart from the detailed description, provide a short summary for the customers to glance through. The concise description should also carry the essence of the product.

 

3. Incorporate Testimonial Videos

You don’t have to spend any money on making the videos. Tap onto the existing customer base and ask them to send you a video of their product testimonial or ask them to send a video of them using the purchased product. You can also shoot home videos with your office and use them for the same purpose.

 

4. Exclude the Shipping Cost

While 50% of eCommerce sites offer free shipping, the other half don’t. Many websites offer a condition before offering free shipping while others do it for every occasion. It has been seen time and again that free shipping is often the primary deciding factor for customers looking to purchase. Many customers abandon the product in their cart because of the high cost of shipping that gets added to the final price of the product. If you want to find out how crucial shipping cost is, you should consider how Amazon’s sales increased in every single country where shipping cost was done away with.

 

5. Include Product Reviews

In the age of smartphones and apps, it is easier for customers to compare products on different websites before purchase. This is where the product review comes in handy. Given that the price for the product is more or less similar in the different eCommerce sites, the customers read the review and make their purchasing decision. You can either use plug-ins or widgets that allow reviews on your site or ask your existing customers to provide their reviews. Make sure to include a healthy mix of negative reviews as well since all positive reviews are too good to be true.

 

6. Improve the Quality of the CTA Button

The customer should never have to search for anything on the eCommerce site. It should be an easy transition from searching product categories to adding products to the cart to final check out and payment. Experts claim that improving the quality of the CTA button makes a huge difference in the conversion rate. Make the button attractive and colorful. The key is to make the whole website look attractive.

7. Make Contact Details Visible

Adding contact details on your website can make a huge change in the way customers look at your business. Adding contact details help build trust. It helps more if you are a small eCommerce site that doesn’t have the reputation of a large brand. Include the name and contact details on the header so that it is easily visible to the customers.

When you pick any of the methods mentioned above, try it out and test how your conversions are improving. No matter what your eCommerce conversion rate is, know that it can always improve.

There are lots of questions, expert advice, and tips about Digital marketing strategies and eCommerce sales conversion optimization techniques. However, most of the tips from the writer are assumptions and ideas, not from their own experience. As a practical Digital marketing consultant, I hear the same questions from my clients and friends. Therefore, I’m going to write a few simple, easy-to-implement tips about eCommerce SEO and how to implement this to your website.

In today’s day and age, we have become dependent on modern communication gadgets & online activities. Consequently, the number of purchases from online stores is rising with each year. According to the Office of National Statistics (ONS), in 2013, 72% of adults bought goods or services online in 2013

Unlike business websites, eCommerce websites have their own set of distinctive challenges and opportunities. Companies need to take advantage of every opportunity to effectively meet these challenges. This assures a positive impact on your traffic and revenue rate. To have a gorgeous well designed and attractive website could be one part of productive sales; but are you certain that having one will increase output? If you wish to get recognized by top search engines like Google, Bing, or Yahoo to attract shoppers to your site, SEO is the answer. In order to improve search engine rankings, you need to ensure the website is search engine friendly.

Maximize your eCommerce Sales Conversion

SEO is an acronym for “Search Engine Optimization”. It is someone who understands how search engines work and optimizes web pages to rank highly within the search results. SEO directly plays a significant role in defining how much traffic an eCommerce store makes. Most of the online shopping sites struggle with implementing the correct SEO strategies and action plans to boost their sales conversion, and many eCommerce portals use the automated product and inventory systems that have the advantage of handling instant product page creation and sales automation through third-party applications.

However, unlike the conventional techniques that marketers use to handle web promotions (blogs, forums, etc.), for websites, optimizing online web stores is quite different. The significance of eCommerce SEO under a business plan is obvious, but on the other hand, formulating the perfect digital marketing strategies for an eCommerce website is a challenging task for business owners. Here I’m going to share the best eCommerce sales conversion optimization tips that will help you to fully optimize your online site.

---

#1. Turn on Search Engine friendly URL’s

The core of every positive and effectively augmented eCommerce website is a well-versed and planned architecture. Organizing the site to make it user-friendly is truly significant. Search engines give better results when they search your website. If you have a site with many categories of products, they need to be indexed properly. Users will have an improved experience and can find what they are looking for. In search results, this helps boost a site’s visibility.

URLs make a lot of sense when they are easy to understand by humans “human-readable” and are easily understood by search engines “search engine friendly (SEF)” or pretty URL’s. Likewise, they are just as important as the description for search engine ranking and optimization and page title. URLs have a direct impact on how you rank for keywords. One of these SEO techniques is to make sure the specific keyword of interest appears in your URL. However, experts believe that having keywords in the URL is a vital share of the equation.

Best URL Rewriting Practice:

1. Consider using the product name, a category in your product page URLs
2. Avoid using too many stop words  and unnecessary special characters in your product title
3. Avoid using many .htaccess or page redirection conflict
4. Implement 301 Domain Redirection and Page, IP Canonicalization for avoiding duplicate  content issues
5. If you use Tracking parameters or session IDs, simply tell search engines to ignore this via the Google webmaster tool

 

#2. Ultimate Keyword Research Tips

Keywords are the search words and phrases that people use in their online searches. Finding the right keyword,s or you can call it the “Money Keywords”, can trigger sales. Keyword research is one of the most valuable, important, and high return activities in the eCommerce search engine optimization strategies. Using wrong or ineffective keywords can lower your site’s effectiveness drastically. For accurate research, keywords and information, you need to put in your time, using a series of relevant keywords related to the services and products is of vivacious importance. In case the keywords chosen are too common, the search results will simply not show up. And this is one of the reasons for hitting back and lower buying attributes. If your product list is the same as available on your competitor’s sites then you need to come up with quality keywords. Long-tail keyword phrases consist of three to five words that users use for explicit searches. This attracts more quality traffic, leading to more conversions.

Best keyword research & implementation strategies for eCommerce websites :

• Identify your target market and segmented audience interest via Google keyword planner or Google Trend
• Enable keyword suggestion, Ad group and traffic estimation fields to identify users monthly search volume
• Categorize high, low and average competitive keywords based on your business and product niche
• Create a list of long tail keywords, commercial keywords , generic keywords that related to your brand keywords
• Integrate keywords within your meta tags, web contents, images, and Hyperlinks, and balance your minimum keyword density
• Avoid an over-optimization issue by using a series of main commercial keywords in multiple outbound link profiles
• Generate multiple “relevant”  keywords from Google related search for your off-page link acquisition purpose
• Use long-tail keywords for image name, Alt tags, and Hyperlink title to maintain better keyword proximity

 

 #3. Craft Perfect Title for your Page

The most important SEO component on paper is the “Page Title” Tag. In order to grab online visitors’ attention and better search engine visibility, use well-planned intriguing, search engine-friendly page titles. Carefully crafted page titles always improve search engine visibility and user interaction. However, there is a standard for writing, high converting search engine friendly title tags are essential for specific product pages and static web pages.

Perfect Title tag :

• Replicating same page titles on your website is not a good idea, you need to write a unique title for each product page manually
• Keep the length no longer than 55 – 69 characters and also avoid stop words, as well as unnecessary special characters
• Brand keyword  and commercial keywords must be perfectly blended within the title tag to generate SEF title and vanity URL
• For separators, avoid underscores and instead use spaces, dashes, commas, or pipe for better search engine benefit
• Always start with brand name, product name +  product title to maintain recommended Semantic pagination structure

 

#4. Use actual Product Descriptions 

Online stores are often crowded with inventory and low on product descriptions. Writing quality and actual descriptions encourage more site traffic and provide better chances of selling. For e-commerce sites, each and every product is an opportunity to add useful content. Competitive advantages, consumer reviews, and feedback are the fruits obtained from accurately describing products, but it is essential to avoid keyword stuffing. Users’ preference and trust in your site against competitors is of vital importance. Adding SEO content and keywords for effective product descriptions are modern-day practices. It allows customers to comment on the usability of your product and thus maintains a healthy customer relationship.

How to write an Effective product description:

• Write compelling meta description blend with your main keyword and brand keyword
• Limit your meta description characters to no more than 155 characters and no less than 120 characters
• Avoid capital words, special characters, and stop words from your meta descriptions
• Try to write multiple variations and split test your title impressions, CTA using Kissmetrics or Google analytic’s
• Do not use the same meta descriptions for other pages and make sure all product pages have unique meta descriptions

 

#5.  Craft compelling, Informative Copy

Without any doubt, we are all aware that copywriting is one of the undeniably most important tasks when you talk about online business. In addition, the content needs to be distinctive to obtain better search engine rankings and convert readers as potential buyers. Therefore, you need to pay more attention to writing very informative, persuasive web content and sales copy for your eCommerce website. It is really important NOT to use the standard manufacturing product or service descriptions. Of course, copying a manufacturer’s product descriptions from other websites might save you time, but in the long run, it only generates a haphazard and the search engine will penalize your page and domain for duplicate content issues.  Avoid putting your lovely business in trouble by having a descriptive and compelling sales copy or web content for your eCommerce website and product pages, because “Content is the King”.

Simple copywriting Techniques:

• Perform in-depth research about your industry growth, product demands and identify trending product names
• Write a keyword-rich ( use long-tail keywords ) Call-to-action based magnetic headlines and subheadings
• Avoid self-promotion and biased words rather than writing users benefits and quality of your product and services
• Follow the content writing standards and craft your content exclusively for your specific product/service page
• Use the latent Semantic indexing copywriting method to manage your website resource and reference pages
• Use secondary keywords, and commercial keywords in your subheadings to rank your page well in search engines
• Add your client’s testimonials, case studies, and review links for proof to the reader about your value proposition
• Balance your commercial keywords or main keywords density and ensure it is less than 40% from your page and codes

 

#6.  Optimize Your landing page Visuals

Optimization of an image is a skill that you wish to learn. Image optimization is an imperative part of structuring a fruitful eCommerce business. 98% of eCommerce businesses always trying to display their products and services using visual explanations and video commercials. This is because people don’t have time to read an entire sales pitch and your full company history, and it’s natural for buyers to look for the best value for their investment. Therefore, you need to pay attention to optimizing your landing pages visuals such as images, videos and site architecture to deliver a better user experience to your visitors and of course to the search engines. The “Alt Tag” attributes to adding better SEO results to your online store. It achieves better rankings in search engines by correlating keywords with images. In actuality, an Alt Tag is the ideal technique to sell and popularize your eCommerce products. However, there are some advanced tweaks available for eCommerce sites.

E-commerce Landing page visual Tips: 

• Always use less weight compressed images using any online image compressor or Photoshop save for web device option
• Use a search engine friendly image name, Longtail ALT tag, better product description for image  and video caption
• Use CDN (Content Delivery Network ) or Jquery Lazy load features to make your landing page codes and  images load faster
• Create better resolution visuals and provide dimension, Angles, and right position to make your visuals are appear in the right place
• Know your right image types such as JPG, PNG, GIF and learn how to intelligently handle thumbnail images and videos
• Don’t forget to use image  and video sitemap to index your visuals via search engines to generate organic traffic
• Use OpenGraph, Twitter hCard, Google schema markup for displaying your visuals perfectly on Search engines and social media

 

#7. Hunt and Fix Broken Links, Error pages

Broken Links, pages, images and 404’s hurt SEO and affect search engines rankings. Having useless hyperlinks on sites is not just irritating; in fact, their existence may root some real impairment to your online business as well as to your reputation on the Internet. Users prefer to reach the product in the minimum quantity of clicks. Thus, it is really important to analyze and fix your eCommerce site’s Broken links, Coding errors, and browser compatibility issues to make your site compliant with search engine guidelines, as well as to provide a better user experience to your site visitors and customers. These tools can easily give a breakdown of any broken links that you might have.

Best Tools ever :

1. Broken link Checker
2. W3C Markup Validator 
3. CSS Validator
4. Google Webmaster Tool
5. Browser Compatibility Test

 

#8. Use Google Rich schema markup

User-generated content (UGC) is regularly ignored by eCommerce site owners. If organized suitably, it can have encouraging results for SEO. Statistically speaking there are many convincing factors to consider when adding User reviews on your web store. The latest and most powerful form of development in SEO is Schema Markup. The search engine result pages (SERPs) can enhance the website after active use of Schema markup. It is recorded to have a third of rich snippets and extra bits of information in Google search results.

Advantages & Statistics:

• A dramatic 4.6% increase in sales is said to take place if 50 or more reviews per product are achieved
• Sites with user reviews can attract 63% more customers to shop online
• There is a 105% probability of potential buyers purchasing who intermingle with reviews and online QA sessions
• These visitors spend 11% more than those users who do not interact with reviews
• User reviews are 12 times more trusted than the actual product descriptions marked by manufacturers
• An average of 18% uplift in sales can be gained by the single factor of “reviews”

 

Conclusion:

I’m a big fan of digital marketing and eCommerce optimization strategies! There is no doubt there are hundreds of ways to growth hack your eCommerce business website sales conversion online. However, I wrote these tips based on my experience rather than writing an idea. 🙂  Now, it’s your turn! What is the best eCommerce SEO strategy that you have implemented on your eCommerce website? Let me know your tricks in the comment box below.