The vast majority of people who visit your eCommerce website won’t buy anything. Yes, sadly that’s the truth! They’ll most likely browse your site for a few minutes and then leave. As a result, even though you have lots of website traffic, your revenue suffers.

Instead of losing your website visitors forever, you need a way to get their attention to boost your revenue. And, what you need is a lead magnet.

Hope now you’ve figured out what we’re going to discuss today. Yes, today we’re going to talk about the actionable lead magnet ideas to increase revenue in your eCommerce store.

Are you ready to learn the lead magnet ideas? Let’s get into the topic!

Quick Links to Main Topics

1. What is a lead magnet?
2. Why is a good lead magnet important for an eCommerce website?
3. 10 actionable eCommerce lead magnet ideas to capture more leads

 1. What is a lead magnet?

A lead magnet refers to the free content, service, or product a person receives when they share their contact details. To open the “gate” and get their freebies, website visitors first need to trade in their contact details such as their phone number,  email address and location.

In simple words, a lead magnet promises to give something of value to a lead in exchange for their contact details. Once you have your leads’ contact information, it’s easier to convince them to come back to your website and buy something. The lead magnet is a killer way to figure out what your audience needs and values.

2. Why is a good lead magnet important for an eCommerce website?

When it comes to marketing a business, we have different goals like brand awareness, brand engagement, trust-building, boosting brand credibility, etc. Apart from these goals, we also have more tangible goals like building an email list,  increasing website traffic, and generating more sales for the business.

You know what? All these goals are easily achieved with the help of effective lead magnet techniques. Also, lead magnets make it easier to measure and keep track of the number of downloads or any other required action performed by the leads.

Moreover, lead magnets provide exposure and linkability to your eCommerce website, create awareness for your eCommerce store as well as earn the trust of your customers.

10 Actionable eCommerce Lead Magnet Ideas to Capture More Leads

1. Give Coupons
2. Offer Free Shipping Option
3. Host Social Media Giveaways
4. Provide Shopping Guides
5. Run Contests
6. Offer Free Gifts
7. Create eBooks
8. Provide Educational Videos, Infographic, or Guide
9. Conduct Webinars
10. Offer Samples

1. Give Coupons

Offering coupons is considered to be one of the best ways to increase lead generation because your website visitors can easily connect them with a specific monetary value.

For example, let’s say you are offering a 10% discount on a $50 sports shoe. Your customers will quickly do the math and figure out that the value of the coupon is $10. The moment they realize that they are getting a $10 discount on a sports shoe for the email subscription, they will quickly sign-up for the subscription, then they will buy the sports shoe and apply for the coupon.

• When you’re offering coupons, follow the below steps:
• Use bold, large text to highlight the discount so your site visitors can’t miss it.
• Keep contact detail requests simple to ensure high conversions.
• Add a simple checkbox for email signups and make it GDPR compliant.

2. Offer Free Shipping Option

Another great lead magnet idea is free shipping, and it’s similar to giving coupons on your products. We all agree on the fact that nothing will make buyers ditch their cart faster than unexpected shipping costs. That’s why 82% of shoppers prefer free shipping.

You can offer free delivery to entice new email subscribers, and also you can use free shipping to boost your sales and average order value at the same time. When people spend more than a predefined amount, you can avail free shipping option to increase your revenue.

3. Host Social Media Giveaways

Don’t you think that giveaways are always a great way to please customers? Yes, we all love to get free stuff. If you’re looking for a lead magnet for physical products, give your potential leads an adrenaline rush by offering a prize giveaway on social media.

Social media giveaways are very fun and shareable. They go viral easier than other lead magnets! Here are some tips to make your giveaway a success:

• An attractive image to draw the eyes.
• Simple text that is easy to read and directs the users to your desired action (to enter in their contact details).
• A clear, concise call to action (CTA) button.

4. Provide Shopping Guides

When people have too many product choices, it takes them too long to decide what to buy. It’s easier to choose from 5 T-shirts than from 50. Help your leads beat analysis paralysis and make it easier for them to choose a product from your eCommerce site with a brief shopping guide for each product category.

You can have a “Help Me Choose” section on your website with lots of products guides and quizzes to help customers find the right products. Here is how you can do that:

• Implement quizzes that help your website visitors to find their ideal product.
• Include brief buyer guides that highlight the benefits and value of each product in your eCommerce store.

 5. Run Contests

Running a contest is one of the effective lead magnet ways. Simply, you can run a social media contest by asking your users to submit user-generated content such as their photos using one of your products. In this case, you pick a winner at random and offer them a prize. Typically, contest prizes are much higher value than those offered in giveaways like an expensive laptop, TV, or cash prize.

In order to run a successful contest, follow these steps:

• Focus on the most high-value products in your eCommerce store.
• Start your promotion game: social media campaigns like posts, images and video content, email campaigns, etc.
• Focus on user-generated content to get more eyes on your contest. Instagram photo festivals are a great way to build momentum around your upcoming contest.
• You can avail so much for your brand with just one contest. Let me tell you how:
• People will share your contest with their friends.
• Winners will become your brand’s loyal customers.
• More people will get to know about your brand.
• Customers who did not win the contest will end up buying the products anyway.

6. Offer Free Gifts

Another sure-fire lead magnet way is free gifts! Yes, how many times have you given in to get something for free? The sheer mention of something free is always enticing!

Offer a major value product for free; so valuable that people can’t even believe it’s free. Remember, first impressions matter. You want to leave them thinking, “wow if the free product is this good, I can’t imagine how amazing the paid stuff will be!”

If your free gift is something your prospects truly want they will go through the “hassle” of leaving you their contact information because they are so psyched to receive your free gift.

7. Create eBooks

Ebooks are favourite for many brands when it comes to lead magnet ideas. As they give in-depth value by diving deep into a customer’s problem. Also, an ebook can help you showcase your authority and position in the industry while building trust with your potential customers. Moreover, your new ebook will keep your brand in front of people’s minds.

Here are some good practices to choose the best eBook for your brand audience:

• Review your website analytics to find your best-performing blog posts. It’ll help you to find the most promising topics for your audience.
• Run a short survey to discover which kind of topics your customers want to read about.
• Using Google Trends and other similar tools you can do some background research to find the most trending topics that are capturing people’s interest.

8. Provide Educational Videos, Infographic, or Guide

If you sell products that need a demonstration, educational, tutorial, or how-to videos are awesome lead magnet choices because 85% of people say they’d like to see more video content from brands in 2021. For example, if you sell car accessories, you could provide a video tutorial video on how to change a bike tire.

Studies revealed that 70% of shoppers buy something because it solves a problem. One way to position your product as the solution to a specific problem is to offer guides and educational content. It’s depending on how much information your audience needs before they feel comfortable buying your product.

For example, if you are selling bodybuilding supplements, an infographic that highlights a few fast facts about the health benefits of taking bodybuilding supplements will do more to convert leads. You can use these types of lead magnets to offer a specific product or industry information your audience is interested in.

9. Conduct Webinars

Webinars are one of the great lead magnet ideas, as the webinar is a live event many people want to sign up for. According to the Adobe Connect survey, the average conversion rate of their webinar landing page is 51%. Besides, 36% of registrants viewed the live webinar event, 54% viewed the recordings of the webinar and 19% of the attendees joined a product demo at the end of the webinar.

If you would like high conversion rates for your webinars such as the above, make sure you use a good landing page. Here are some quick tips to set up a high converting landing page for your webinars:

• Use a good landing page tool to create a high converting webinar landing page template.
• Make sure you mention how many attendees will be allowed for the webinar and also add a countdown timer that shows when the webinar is starting.
• If you plan to give any discounts, bonuses or exclusive content during the webinar, make sure you include this information on the webinar landing page too. This will help persuade more attendees to your webinars.
• After you conduct the webinar, promote the webinar recording on the landing page and give access to it in exchange for an email sign up.

10. Offer Samples

Product samples offers are usually used as a gift in exchange for contact information or signups. Offering samples help you fight cart abandonment or it can nudge shoppers to spend over a certain amount of money. Samples are a super-temping lead magnet way because they offer your website visitors a big buzz.

Offering product samples help you inspire your customers to try out your products without having them fork out cash for full-sized products. Enjoy amazing results by offering product samples using popups on your website.

 

Conclusion

Increasing lead generation and revenue for your eCommerce website is easy if you know the right lead magnet techniques to use. The lead magnet ideas that you read here are 100% effective. If you can use them rightly, you are sure to get great benefits from them.

To find the most effective lead magnet technique, you can make use of an A/B testing strategy. In my opinion, understanding your brand audience is the first important step. Once you identify the type of audience you are dealing with you can choose the right lead magnet techniques to generate conversions, sales and revenues for your eCommerce store.

If you find this article helpful, do let me know in the comments!

Don’t forget to share the article with others, they may benefit from it as well.

If you’re a digital marketer, you’ll agree that content marketing is not a one-and-done process to generate immediate conversions. Sharing surefire content that your consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “trends” tend to shift from year to year. In 2022, the world of content marketing will continue to expand and evolve along with brands’ digital marketing strategies. The right content marketing trends can help you in multiple ways. These include enhanced business sales, increased conversions, more lead generation, expanded email lists, and more.

There are many new emerging content marketing trends that can be leveraged to help you shape your content marketing approach and refine your tactics. Today, I’m going to share the 12 emerging content marketing trends that will have the biggest impact this year. Let’s check out the 2022 content marketing trends!

12 Key Content Types for 2022

While your content marketing strategy depends on various factors, such as your industry, business goals, product or service, types of content also play a major role in your content marketing approach. Therefore, before we dive into the content marketing trends, let us have a look into the key content types for 2022.

1. Blog Posts
2. Podcasts
3. Infographics
4. eBooks
5. Videos
6. Case Studies
7. Guides
8. Checklists
9. Interactive Charts
10. Visualised Data
11. Whitepapers
12. Slides

(more…)

Data analytics techniques can help you find trends and metrics that would otherwise be lost in the sea of information. They can also help you make sense of the data. This information can then be used to improve the overall efficiency of a business or system. In all big businesses, the use of data analytics in business is an important part of strategic growth. This allows them to predict consumer trends and actions, make better decisions, and be more competitive.

What are Data Analytics?

Data analytics is important for businesses because it helps them improve their performance. Making it a part of the business model means that companies can help cut costs by looking for more efficient ways to do business and by keeping a lot of data.

Different Types of Data Analytics

Data analytics can be divided into four main types. Descriptive analytics talks about what has happened over a certain amount of time. Diagnostic analytics focuses more on why something happened than how it did. If you look at predictive analytics, you’ll see what is likely to happen in the near term. Finally, prescriptive analytics comes up with a plan of action.

✅Descriptive analytics – This is about what has happened over a certain amount of time. Have there been more views? Are there more sales this month than last?

✅Diagnostic analytics – This is more about why something happened. This requires more data and a little bit of guesswork. Are vegetable sales down because of the weather? Did that new marketing campaign help sales?

✅Predictive analytics – In the next part, we’ll talk about what is likely to happen in the near term. When it was hot outside, how did sales go? Many weather models say that this year will be hot, but not all of them.

✅Prescriptive analytics – This suggests what to do. As long as the average of these five weather models is above 58%, we should add an evening shift to check the quality of vegetables; add fertilizers and water at right time.

Who is Using Data Analytics?

People in a lot of different fields are now using data analytics. This is especially true in the travel and hospitality industry, where changes can happen quickly. They can get customer data and figure out where the problems, if any, are and how to solve them. There are a lot of structured and unstructured data in the healthcare field that can be used for data analytics to help make quick decisions. Similarly, the retail industry uses a lot of data to keep up with the changing needs of customers.

Why Data Analytics is Important?

It’s important for businesses to use analytics, from business apps to apps for people to use at home. Organizations get information from employees, other businesses, the industry, and real-world experience. After the data is chosen, it is analyzed and sorted by what is needed, and research is done to find out how people buy things and so on.

How Can Data Analytics Help You?

Data analytics is important for businesses because it helps them improve their performance. Companies can help cut costs by finding more efficient ways to do business if they put it into their business model. A company can also use data analytics to make better business decisions and figure out what customers want and don’t want, which can lead to new and better products and services that are better.

🟧  The following are a few ways people want to use data analytics.

🔹 Analysis of the business value chain

It’s possible to find out about the value chains that are already in your business through data mining. This is done in any business. The analytics would then show how the company can find the gold mine that will help it grow.

🔹 Industry Knowledge

Industry awareness is another thing you can learn about after you’ve looked at your results. It can show where your company will be in the near future and how strong the economy is now. You can make money before anyone else can.

🔹 Opportunities

Because the economy changes so quickly, Data Analytics gives the company data that has been analyzed. This allows them to look for more options before the time is up, so they can make more money.

🟧  Different ways that can be used in the processing of any set of data

🔹 Data Mining

Data mining breaks huge amounts of raw data into small, easy-to-read pieces. They also look for data group anomalies and figure out how data groups are linked together. Data mining is used in a lot of clinical trials to look at how people act in their data.

🔹 Text Analytics

Text analytics is used to make your phone’s auto-correct automatically and reliably correct when you write emails. It is a process in which algorithms are run through a lot of unstructured text. In this process, linguistic analysis, textual data pattern recognition, and spam filtering are all used to find important emails.

🔹 Data Visualization

It needs to be shown in order to be properly analyzed. Examples of data visualization are bars, histograms, tables, and pie charts, which show how data changes over time.

🔹 Business Intelligence

It turns data into information that a company can use. These findings are used to make plans for how to market and price products for the company. Heat maps, pivot tables, and other visual methods are used to make things easier to see.

Why Businesses Need to Use Data Analytics Today?

🔹 Product Development

Data analytics can both estimate how much information there is and look for it. It helps people understand the current state of the market or process, and it gives them a good foundation for predicting what will happen in the future. Data analysis helps businesses understand their current situation and make changes to their processing. This can lead to the need for a new product that meets market needs.

🔹 Target Content

In marketing campaigns, knowing what people want in advance helps them be more focused on the customers. It encourages advertisers to target their ads to a small group of people. That lets you see which clients are best able to respond to the new thing you want to do. When you don’t spend a lot of money to get someone to buy your product, you can get better results from your marketing efforts.

🔹 Efficiency in Operations

Data analytics is very important in marketing because it helps businesses streamline operations or get more out of their money. It helps to notice possible problems, avoids the waiting time, and takes action on them.

 

Conclusion

Throughout this article I mentioned what is data, different types of data analytics, who is using data analytics, why data analytics is important, how can data analytics help you, different ways that can be used in the processing of any set of data and why businesses need to use data analytics today. Using data analytics to make better decisions and figure out what customers want can also help a business. This can lead to new and better products or services that are more effective, which can help the company make more money. Hope you find this useful. If you enjoyed this article, share this with your friends!

Want to learn more about google analytics? Check out our forum.

Did you find the importance of data analytics listed in this article helpful? What is your favourite tool to monitor website traffic? Share them with us in the comment section below.

Web analytics is a method of analyzing the activity of users on a website. It allows website owners to attract more viewers and improve the quality of their content. Web Analytics will help you to identify what you do next in your digital marketing strategy, what you should change or what you should stop doing. The very first step in web analytics is to identify the right web analytics tools to get the most accurate data from your site. To that end, here are the top 10 web analytics tools that may help you shape your website’s traffic patterns by offering useful Insights.

Top 10 Web Analytics Tools for 2022

1. Google Analytics

Google Analytics is the most well-known and popular free tool today. According to a survey, 56% of digital businesses rely solely on Google Analytics for their web analytics. Its well-organized dashboard will give you a clear picture of analyzing various factors, including website traffic, bounce rates, and conversions. It’s an excellent choice for anyone, including beginners and startups businesses. Even though it has advanced features for the paid version.

Key Features:

• Traffic Reporting
• Conversion Tracking
• Keyword Referrals
• Third-party Referrals
• Custom Dashboard

2. Adobe Analytics

Adobe Analytics is a paid leading solvent for real-time web analytics. It’ll help you to determine high-profile audiences and power customer intelligence for your business. Adobe Analytics provides a lot of options for incorporating your most important customer data into key business processes.

Key Features:

• Beginner free interface
• Reliable tracking for a digital marketing campaign
• integrated 3rd party tools for better accuracy

3. SEMRush

SEMrush is the online visibility management content marketing platform that offers various tools for marketers. It also offers premium web analytics tools that will help you to gain insights you need about much traffic keywords and topics get. With Its analytical intelligence, you can decide where to focus on to build traffic for your site.

Key Features:

• Customer behaviour mapping
• Funnel analysis
• Heatmaps
• Performance metrics

4. Bizintel360

Bizintel is a Data Analytics and Data Visualization company. With its AI-Powered Self-Service Advanced Analytics Platform, it offers a paid advanced web analytics tool that will help you to monitor, measure, and improve your E-Com Sales and Marketing on the right medium and also it’ll help you with its cloud-native advanced analytics platform that provides data supply and intelligent real-time analysis across the enterprise without any programming knowledge.

Key Features:

• Real-time website tracking
• Track keyword performance
• Search query performance
• Campaign performance
• Measure bounce rate
• Click-through rate
• Visitors counts

5. Hotjar

Hotjar is a powerful Web Analytics tool that reveals all the data and metrics about your website’s visitors. It will offer you the data to understand how users behave on your site, what they need, and how they feel with its simple and quick approachable dashboard. Hotjar has everything a team needs to gain fast visual feedback, observe how users are using the platform, and take advantage of new features.

Key Features:

• Web analytics
• Customer behaviour analytics
• User research analysis
• Problem area alerts

6. Kissmetrics

Kissmetrics is a powerful marketing and product analytics tool. Another alternative to Google’s Customer Engagement Automation. It will help you to understand the growth of the website and App. Based on the idea that data is more than just a number that you put on a graph for others to view. Kiss metric will help you to quickly identify and act on any roadblocks across our growth cycle. That’s how Kissmetrics helps you to obtain the greatest marketing metrics possible.

Key Features:

• Customer journey analysis
• Real-time conversion tracking
• Data visualization
• ROI analysis

7. Crazy Egg

Crazy Egg is one of the powerful web analytics tools. With its mouse-tracking technology, it’ll give you a clear picture to understand general patterns of how people browse your site or investigate a particular point in the buyer’s journey where people are dropping off. The technology can replay client sessions, calculate AB and surveys using five different types of thermal maps.

Key Features:

• Customer behaviour mapping
• Funnel analysis
• Heatmaps
• Performance metrics

8. Chartbeat

Chartbeat is a clever and powerful web content analysis tool to monitor and improve user engagement, inform editorial decisions, and increase loyalty. It offers real-time analytics, insights, and transformative tools for content teams over the world.

Key Features:

• Real-time user interaction
• Search engine optimization
• Pageview Tracking
• Website management

09. User Testing

User Testing is one of the fast and quick web analytics tools to get to know your website visitors activities on the site. User Testing tool provides all the information that a team needs to get instant visual feedback, most business people are using the platform to gather the most relevant updates about their websites.

Key Features:

• Target anyone
• Engage & empathize
• Discover & analyze
• Share insights

10. Alexa

Alexa is one of the best Web Analytics tools by Amazon. It claims to have data on 30 million websites, including traffic, global rankings, and other information. It has been visited over a million times as of 2015. Alexa uses a sample of millions of Internet users who use browser extensions and sites that have chosen to install an Alexa script to calculate page traffic. It will assist you in promoting market analytics as well as a strategic strategy for traffic measurements.

Key Features:

• Real-time analysis
• Quality checkup
• Beginners friendly
• Inbound link analysis

 

Conclusion

And,  here they are, top 10 web analytics tools and their features! When it comes to enhancing your website and converting visitors into long-term committed customers, it’s essential to understand your customers’ behaviour and wants. Website analytics tools can help you learn everything you need to know such as your users’ habits, expectations, and needs, also they’ll help you maximize your website’s potential. However,  you must consider a few things before choosing the right web analytics tool for your websites,  such as your preferences, requirements, number of features and Pricing.

Hope this article helps you to find the right web analytics tools for your website. Let me know your favourite web analytics tools in the comments!