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Digital Marketing
Home Archive by Category "Digital Marketing"

Category: Digital Marketing

20 MarDigital Marketing

How Will ChatGPT Affect Your Job If You Work in Advertising and Digital Marketing Industries?

Abirika

Abirika

Table of Contents

ChatGPT is a revolutionary new technology that is changing the landscape of advertising and digital marketing industries. As a result, it is essential to understand how ChatGPT could affect your job if you work in advertising and digital marketing fields. In this blog post, we will explore how ChatGPT can help you achieve more success in the digital marketing space, as well as what steps you should take to ensure you are taking full advantage of the opportunities presented by ChatGPT.

Let’s dive into the topic!

1. What is ChatGPT?

what is chatgpt

ChatGPT is a powerful tool that has the potential to revolutionize how businesses create, target and measure their digital marketing campaigns. ChatGPT stands for “Conversational Graphical Processing Technology,” a natural language processing algorithm that helps identify potential customer interests and behaviours. This technology can help businesses make better decisions when choosing the right strategies and campaigns to reach their target customers. It can also create more personalized customer conversations, allowing for more effective communication. Ultimately, This AI tool helps businesses create more efficient and impactful digital marketing campaigns to engage customers and drive better results. For those working in advertising and digital marketing industries, this means leveraging ChatGPT’s capabilities to deliver faster and more effective results.

By using this AI tool technology, marketers will better understand their customer’s preferences and behaviours to create more tailored ads and campaigns geared towards driving maximum engagement. ChatGPT can also be used as an analytical tool to provide insight into customers’ buying patterns, that allowing businesses to improve their targeting efforts by identifying what type of content resonates with their audiences the most. These benefits provided by ChatGPT offer considerable advantages to those working in advertising and digital marketing fields and provide them with the tools they need to create successful campaigns that convert leads.

2. What are the implications of ChatGPT on advertising and digital marketing?

implication of chatgpt

ChatGPT is a new AI technology developed by OpenAI which enables computers to generate human-like conversations. It has the potential to revolutionize digital marketing and advertising industries. This AI tool makes it easier to create personalized conversations with customers and potential customers. With ChatGPT, digital marketers can quickly and easily develop conversations tailored to customers’ needs and preferences. This technology can change how companies interact with their customers. For instance, it could offer automated customer service, respond to inquiries, or even generate product recommendations.

Additionally, it could be used to create targeted advertisements based on customers’ behaviours. The ability to quickly and accurately generate conversations also means that digital marketers could build custom chatbots with pre-set customer scenarios. The implications of this technology for the digital marketing and advertising industries are immense. It can create more compelling and personalized customer experiences, drive conversions, and increase ROI. Moreover, ChatGPT will enable marketers to test different approaches and measure their results quickly. This can help marketers to decide which strategies work best for their target audience and they can optimize their digital marketing campaigns accordingly. 

3. What does this mean for you if you work in advertising or digital marketing?

impact of chatgpt

As ChatGPT becomes more widely used, it will be necessary for professionals in these fields to understand how the technology works and what it can do for their jobs. The AI tool will be able to generate personalized messages for customers and prospects. That means fewer copywriters or content strategists will be needed to craft unique messages for each customer segment. It will also enable the automation of many basic digital marketing tasks, like building audience segments and targeting ads, which can free digital marketing professionals to focus on higher-level work.

The use of ChatGPT can also help marketers better understand customer preferences and behaviours, as well as give them more information about their audiences. This could result in better decisions regarding crafting messaging and campaigns that will resonate with customers. In addition, ChatGPT could automate marketing research and provide insights into customer sentiment that may have previously gone unnoticed.

For those who work in the advertising or digital marketing fields, embracing this technology could mean staying ahead of the curve or being left behind. The most successful professionals in these fields will be those who stay informed about technological advances and understand how to use them effectively. By taking the time to understand how ChatGPT works and how it can help your job, you can ensure that you stay ahead of the competition.

4. How can you stay ahead of the curve?

stay ahead of curve

As the technology landscape continues to change, it’s essential for people working in advertising and digital marketing industries to stay ahead of the curve. Here are some critical steps you can take to ensure your skills remain relevant and you stay ahead of the competition:

  • Educate Yourself: It’s essential to stay informed and up-to-date on the latest trends and technologies in your industry. Take time to read industry publications, attend conferences and seminars, and take online courses to stay on top of new developments in digital marketing and advertising fields. 
  • Take Advantage of Automation Tools: Automation tools like ChatGPT are becoming increasingly popular in the industry. Make sure you understand how these tools work and how they can be used to increase efficiency and effectiveness in your work.
  • Experiment with Different Strategies: Technology is constantly changing, so it’s essential to remain open to new ideas and ways of doing things. Experiment with different strategies and tactics to determine which works best for you.
  • Network: Networking is essential to staying ahead of the curve. Connect with other industry professionals and leverage their knowledge and experience to keep yourself updated with the current trends and technologies.
  • Hire a Mentor: If you’re serious about your job, consider hiring a mentor or coach who can help you navigate the ever-changing digital marketing and advertising landscape. 

By taking these steps, you can ensure that your skills remain relevant to your industry and you’re staying ahead of the competition.

Conclusion

 

ChatGPT is a game-changing technology that will undoubtedly have some significant impacts on the advertising and digital marketing industries. The future of digital marketing and advertising Industries lies in leveraging AI-based technologies such as ChatGPT to create more personalized customer experiences. Those who work in digital marketing and advertising fields must stay ahead of the curve by learning how to use ChatGPT effectively and strategically. To do so, they should familiarize themselves with the basics of AI technology, understand the implications of ChatGPT on their job, and be open to experimenting with new strategies. With the proper knowledge and skillset, people who are working in the advertising and digital marketing fields can well-prepared to take advantage of the opportunities that ChatGPT has to offer.

What do you think about ChatGPT? Does it affect your job? Let us know your thoughts in the comments!

Abirika Color 1

Abirika

Abirika Soolabanee is a certified content marketer with four years of experience as a Content Manager. Bringing expertise in content marketing, inbound marketing, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Blogging and Inbound Marketing. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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03 FebDigital Marketing

The Difference Between Demand Generation and Lead Generation Explained

Nithurshan Sritharan

Nithurshan Sritharan

Table of Contents

You’ve probably heard these terms before, but what do they really mean? And more importantly, how do they work together to help you grow your business? Don’t worry, we’re here to break it all down for you. In this article, we’ll define Demand Generation and Lead Generation, and explain how they work together to create a powerful marketing strategy.

What Is Demand Generation?

demand generation

Demand generation is all about creating a steady stream of leads that are actively interested in your product or service. It’s a process that starts with identifying your target audience and figuring out what needs and wants they have.

From there, you create contents and marketing campaigns that appeal to those needs and wants. The idea is to generate interest and excitement among potential customers, so that they’ll be more likely to reach out and learn more about what you have to offer. In contrast, demand generation is all about capturing the attention of potential customers who have already been searching for what you’re selling, and convincing them to buy from you instead from your competitors.

Numerous ideas are being used to create brand awareness some of the examples are :

  • Blogging: Blog posts are more likely to attain demand generation process because of their informative feature. Blogs can be a comprehensive guide about a product or service or it can be a thoughtful article about some viral things. Blogs are the most popular form of content that is being published to gain more online attention.
  • Live Events: Brands can expand their visibility on the field by taking part in an industrial event or even by organizing their own events. It doesn’t matter whether it’s a product launch or annual celebration, Any event with the third party people’s interaction can increase the brand awareness.
  • Podcasts: Podcasting is another perfect medium to fascinate more audience’s consideration. It’s relatively low competition path to develop a community around any brand.

What Is Lead Generation?

lead-generation
Lead generation is the process of finding and attracting potential customers who may be interested in your product or service. It’s the first step in turning a prospect into a customer.
 
Lead generation can be done in a number of ways, but the most common is through online marketing. This includes things like search engine optimization, pay-per-click advertising, and email marketing.
 
The goal of lead generation is to create a list of potential customers who may be interested in what you’re selling. You then contact these leads to see if they’re interested in learning more about your product or service. Lead generation process contains multiple steps:
 
  • Attract: Fascinating strangers towards your products and services by using blogs, social contents, and keywords. It turns strangers into visitors.
  • Converts: Visitors becomes leads by providing their valuable information to the advertisers through forms, call-to-action buttons, and landing page queries.
  • Approach: Getting close to the customers by maintaining good customer relationship, workflows, giving information via Email. It helps marketers to reach leads.
  • Delight: Please customers with their needs by using surveys, social monitoring, and smart contents. When your customers gets satisfied with your services they’ll become your promoters.
 

The Key Differences Between Demand and Lead Generation

lead-vs-demand

Demand generation and lead  generation are two essential aspects of any successful B2B (Business-to-Business) marketing strategy. But what are the key differences between the two?

Lead generation is all about finding and targeting potential customers. Once you have a lead, you then need to nurture it until it’s ready to buy. Demand generation, on the other hand, is about creating awareness and interest in your product or service among potential customers.

The main difference is that lead generation is a one-to-one process, while demand generation is one-to-many. With lead generation, you’re targeting individual prospects who might be interested in your product or service. With demand generation, you’re trying to reach as many potential customers as possible. Demand generation campaigns focuses on bunch of groups and people. It broadcasts product and service awareness pointlessly to filter those who are really interested to afford.

Another difference is that demand generation is more about generating interest, while lead generation is more about generating leads. With demand generation, you’re trying to create a need for your product or service. With lead generation, you’re trying to fill that need by providing leads who are ready to buy

Benefits of Demand and Lead Generation Strategies

Lead and Demand generations are separate tasks that interconnected with each others. To generate leads, audience are required. Audience are being attracted from crowd of people by demand generation campaigns.

Demand and lead generation give you a leg up when it comes to finding new prospects and fostering relationships with existing customers. Both strategies have benefits that can help your business grow, so let’s take a closer look at what these are for starters, demand generation can help you find qualified leads in an efficient manner. You can use data-driven tools that allow you to target potential customers who would be the most receptive to your messages. Plus, ongoing demand activities educate potential customers about your products and services which helps to increase brand awareness and visibility.

Meanwhile, lead generation gives you the opportunity to get contact information from potential customers who are eventually looking to buy something from you or sign up for your service.

This allows you to create personalized campaigns and emails tailored specifically for each customer, driving up your return on investment in the process.

Tips for Improving Your Demand and Lead Generation Strategies

So what can you do to ensure you reap all the benefits of both demand and lead generation?
  • Fascinating and Comprehensive Content: Invest in quality content that helps attract and convert leads. This means writing and creating helpful, informative resources for your prospects that target their needs.
  • Work with multiple Zones: Make sure you’re utilizing a variety of channels, such as email, webinars, and social media. These platforms are all powerful tools for generating leads and engaging existing customers. Publishing your approved contents and posts with the help of the above platforms can elevate the chance to reach more suitable audience and gain quality leads.
  • Keep an eye on the process: Develop an effective lead scoring system to help you track the progress of each lead and determine when they’re ready to become paying customers. Having this system in place will significantly reduce the amount of time it takes to turn leads into conversions.
  • Upgrade tactics accordingly: Analyze your efforts in order to fine-tune your strategies over time, then deploy new campaigns based on your findings. By testing different tactics on a regular basis, you’ll eventually discover the perfect combination of activities to generate more leads and increase sales.

Increase Brand Awareness

brand-awarness

In short, demand generation is about creating awareness and interest in your product or service, while lead generation is about converting that awareness into action, usually in the form of a sale. Demand generation is a broad term that encompasses a lot of different marketing activities, from content marketing to social media to email marketing. Lead generation, on the other hand, is usually more focused on specific conversion goals, like getting someone to sign up for a newsletter or request a product demo. So, if you’re not sure which one you need, think about your goals. If you’re just starting out and trying to build interest in your product, you’ll need demand generation. But if you’re ready to start generating leads and converting them into customers, you’ll need lead generation. Analyze your business’s stage and choose the perfect generation tactics to level-up your business.

photo 2022 09 21 09 39 48

Nithurshan Sritharan

I am Sritharan Nithurshan a Content Creator. I graduated from Technical College Vavuniya in the discipline of Network technician. And also I've finished Fsc in Medicine at Azerbaijan Medical University. I am officially fulfilling the role of Content creator currently. A passionate storyteller and writer who is enriched with full of advanced technical knowledge.

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21 JanDigital Marketing

The Role of AI and ML in Digital Marketing

Nithurshan Sritharan

Nithurshan Sritharan

Table of Contents

In the real world products and services, there are many factors that determines a company’s stability. One of them is Marketing. Marketing is an action by a company in order to promotes their product or services to the people. It can be done through numerous mediums. News papers, Flyers, Television advertisements, Posters are some of them. Advertisements or promotions that are being done through digital mediums like internet and online based digital devices called Digital Marketing. In this modern century digital marketing is inevitable when it comes to running a successful business.

Uses of AI in Digital Marketing.

 

Digital marketing is being done through online based devices and platforms, which means it’s easy to combine AI with digital marketing. Sometimes using traditional methods with human efforts can consume more time, energy, and money in marketing campaigns. Also it’s less efficient. This is where AI breaks into.

digital marketing with ai

#1 AI & ML Integration in Search Engine Optimization.

SEO known as Search Engine Optimization is one of the important aspects when it comes to digital marketing. Because SEO makes a website rank first in a search engine result page. SEO consists of multiple steps to achieve the ultimate goal of rank in SERP. Some of those steps and techniques integrates with artificial intelligence and machine learning.

  • Predictive Analytics.

Predictive analytics means collecting all the past data and process them for a prediction of the future outcomes Humans can’t read and process such a huge amount of data at one time. AI is being used in predictive analytics to help companies make better decisions. It can be used to analyze data and make predictions. AI can process very large amount of data within few seconds to make predictions. It’ll be very efficient and accurate than the predictions of human. Many AI tools uses scientific data analysis to conclude the predictions. In predictive analytics AI uses machine learning to synchronize data and create neural mapping across all the information to accurately produce the outcome. It’s an upgraded ultra technology in data science, Noe it’s being used in digital marketing as well.

predictive analytics

  • Keyword Research.

When it comes to digital marketing a content, Keywords are being used to indicate the entire content. To gain much leads, keywords should be the exact indication of your content. AI and ML uses natural language processing function to generate perfect and most relevant keywords for the content topic that you input. Keywords researching tools like Ahrefs keyword generator creates suitable keywords by analyzing the past search keywords of the google users.

free keyword generator tool

  • SEO Audits.

While creating or changing a SEO strategy for a site, marketers need to evaluate the website’s conditions, errors and performance. But with the human’s brain this is very tedious process and requires more time and devices. With the help of AI this entire procedures became so fast and more efficient. Tools like ContentIQ from Bright Edge uses AI based NLP technologies to audit a website and perform on creation of the report. It gives the clear idea to marketers about what to prioritize, catch, and fix on a website. This can prevent the site’s organic performance is being impact from those minor errors and issues.

seo audits

#2 Influence of AI in Social Media Marketing.

Social media is one of the important factors to digital marketing. Because over 4.26 billion people around the world using social media. Which means social media is the best way to reach many people, no matter what country, what language or even ethnicity. Especially for the businesses containing multinational customers. But the real problem is handling this huge amount of data requires more manpower and data centers. Thanks to AI, Artificial Intelligence reduce all those struggles and make social media marketing very convenient to marketers.

influence of ai in social media marketing

  • Enhanced Target Audience Understanding.

This understanding gives you the clear idea of what’s your audience really need and what kind of content triggers them to engage with your platform. Also you can schedule your post content according to the audience’s attachment times at each day. AI integrated tools can improve the better understanding of your audience.

  • Social Media Advertising.

To advertise certain products and services to the targeted people at the right time, multiple algorithms should run at the research phase in order to find the target audience from the billions of social media users. AI tools can rapidly identify the most suitable users who’re seeking for the particular input services. After identifying the suitable audience AI tool pushes the advertisements content to their profiles.

  • Content Targeting.

AI based NLP ( Natural Language Processing ) Technology integrates with this type of tasks. AI can read and understands the numerous contents over the entire social media platforms and identifies the interest contents of the target audience.

#3 Uses of AI & ML in E-Commerce Marketing

AI is deployed in multiple settings to play different roles in e-commerce marketing. From customer relationship management, marketing automation and personalization to price recommendations and optimization, AI is being successfully leveraged by retailers.

Marketing techniques are constantly evolving and so are the capabilities of these techniques. AI-enabled tools have become a common practice for marketers to take advantage of consumer buying habits and the amount of information obtainable about potential customers online. Retailers have been working hard to stay ahead in this competitive race and continuously develop their abilities with AI systems.

virtual customer service assistants

  • Virtual Customer Service Assistants.

When it comes to E-Commerce marketing, maintaining customer relations is the most trickiest part. It requires more man power to keep the stability of customer services. But thanks to AI and ML to make this task easier and convenient. Chat bots are a great way to reach out to customers and provide them with information. They can be used for customer service and marketing purposes. Chat bots can also be used for lead generation. Chatbots uses NLP- Natural Language Processing feature that combined with AI. This technology allows chat bots to understand and process then respond to the human speaking and texting. They’re able to answer questions about products or services, provide product recommendations and help with order fulfillment on their own without any help from a human. Moreover Chatbots are great for providing personalized customer service because they have access to all the data of their users and they can use this data to make conversations more personalized and engaging.

  • Smart Online Queries.

Customers uses search boxes to find their desired product online. To identify the suitable product or service they prefers to paste a query with medias (images, videos), keywords, audios. E-Commerce brands and companies uses their own search engines with AI powered Image annotating tools installed in order to respond according to the customer’s requests. In this scenario Artificial Intelligence hanging out with Image processing and object detection technologies to flawlessly provide the result. It automatically detects the image or any other media that input by a user and compares with the sources of information it already has in its database. Then shows the relevant information and products to the user.

  • Automated Processes.

E-Commerce marketing is totally related to online store sites and promoting product and services via social medias and digital online platforms. To keep an online business run consistent marketing and updated product details are mandatory. But working 24/7 all weeks needs more humans and it never be much efficient. So this is whare AI comes in. AI can automate all the necessary processes from pushing mails to suitable customers to update product availability information. They can even give offers to loyal customers. AI influenced automation tools are really handy to achieve those tasks. These automations are highly systematic and programmable at any point.

#4 AI Integration with Content Marketing

Content marketing is one of the most powerful strategies to grow your business. It’s not just about writing content and distributing them on social media. It also includes creating a content distribution plan, designing a publishing schedule and measuring the success of your campaigns. AI content generating tools can help you in all these aspects by creating unique, fresh and engaging content for you. Some article-generating tools focus on specific types of content like blog posts or landing page templates while others generate a wide range of articles like essays, captions, reviews etc. When it comes to generating high-quality SEO optimized text without any manual input, these tools are there to help with that too. They will take care of keyword research and provide insightful suggestions for blog post titles as well as categories for various keywords in your campaign by analyzing site stats like search history and bounce rate among other factors.

ai integration with content marketing

  • Content Generation.

Generating high quality and SEO optimized content is a toughest task. Because focusing only on one of the above aspects will result in imperfect content for marketing purpose. But writing this much perfect content is nearly impossible by bare hands. Using AI integrated content generating tools can be a game changer. These tools uses natural language processing technique to generate completely SEO friendly and grammatically correct contents. AI is being also used for keyword research, topic research, and outline generation. Rytr, Growthbar, Copysmith are some of the content generating tools out there.

  • Customized Newsfeed Algorithms.

The ultimate goal of content marketing is using suitable contents to suitable person at the right time to promote products and services. Marketers uses AI powered tools to track the activities of the users online. Then they uses the data to analyze and create the strategy to promote various kinds of contents according to the user’s interests. This is hoe Facebook, You tube, Instagram and other social media platforms continuously recommending posts to the user’s feed. Those platforms attached AI and ML technologies to track and suggest posts to the users.

  • Predictive Analytics.

Predictive analytics means collecting all the past data and process them for a prediction of the future outcomes Humans can’t read and process such a huge amount of data at one time. Ai is being used in predictive analytics to help companies make better decisions. It can be used to analyze data and make predictions. AI can process very large amount of data within few seconds to make predictions. It’ll be very efficient and accurate than the predictions of human. Many AI tools uses scientific data analysis to conclude the predictions. In predictive analytics AI uses machine learning to synchronize data and create neural mapping across all the information to accurately produce the outcome. It’s an upgraded ultra technology in data science, Noe it’s being used in digital marketing as well.

#5 Utilizing SEM with AI

SEM stands for Search Engine Marketing. Like its name this kind of marketing related with search engines. While users searching for a product or service online they’re most likely to afford those services immediately after they found a perfect one for their desires. So advertising products and services in SERP (Search Engine Result Page) can increase the chance to elevate product awareness and instance visibility to the needed customer. It can be done by buying ads on search engines or through organic SEO. SEM includes both pay-per-click advertising and organic SEO, which are two types of online advertising that are used to drive traffic to websites from search engine results pages (SERPs). With the use of AI in SEM, marketers can get insights about what customers want and how they want it. This helps them with creating a better campaign for their clients and improving their overall profit margins because they only promote what customers want.

voice search

 

  • E-Mail Marketing.

Email marketing is a very effective way of digital marketing to promote products and services. It is also one of the most cost-effective ways. The use of AI in email marketing can be done in many ways. It can be used to automate the email content, or it can be used to personalize the emails sent to the customers. AI is being used in email marketing to help marketers understand what their customers want. It also helps them to create personalized and relevant emails. AI powered tools can improve the accuracy and consistency on the E-mail pushing towards clients.

  • Voice Search.

In recent years search engines has enhanced their quality of adding search queries by modifying keywords to other medias like voice and images. c when it comes to giving a task to a machine. For voice recognition AI and ML are really important. Inbuild AI programs integrated with audio hardware has become very common thing in digital devices. This technology allows users to upload queries with their voice.

  • Suggesting Products.

One of the ways is by personalizing and adapting products based on a user’s preferences, location, and history. This way users will not have to go through product pages themselves and always end up with the same items that they would usually purchase. Instead, when searching for a specific item, it will show up as soon as you type it in the search box so you don’t have to go through all of the pages yourself. Products can also be adapted based on what other people with similar profiles are purchasing or by referencing data from other sources such as Instagram or Pinterest. And also the AI algorithms automatically choose what else a user needs after searching for a certain products. It relates past histories and current searches to provide best results.

AI is deployed in multiple settings to play different roles in e-commerce marketing. From customer relationship management, marketing automation and personalization to price recommendations and optimization, AI is being successfully leveraged by retailers.

Marketing techniques are constantly evolving and so are the capabilities of these techniques. AI-enabled tools have become a common practice for marketers to take advantage of consumer buying habits and the amount of information obtainable about potential customers online. Retailers have been working hard to stay ahead in this competitive race and continuously develop their abilities with AI systems.

 

  • Virtual Customer Service Assistants.

When it comes to E-Commerce marketing, maintaining customer relations is the most trickiest part. It requires more man power to keep the stability of customer services. But thanks to AI and ML to make this task easier and convenient. Chat bots are a great way to reach out to customers and provide them with information. They can be used for customer service and marketing purposes. Chat bots can also be used for lead generation. Chatbots uses NLP- Natural Language Processing feature that combined with AI. This technology allows chat bots to understand and process then respond to the human speaking and texting. They’re able to answer questions about products or services, provide product recommendations and help with order fulfillment on their own without any help from a human. Moreover Chatbots are great for providing personalized customer service because they have access to all the data of their users and they can use this data to make conversations more personalized and engaging.

  • Smart Online Queries.

Customers uses search boxes to find their desired product online. To identify the suitable product or service they prefers to paste a query with medias (images, videos), keywords, audios. E-Commerce brands and companies uses their own search engines with AI powered Image annotating tools installed in order to respond according to the customer’s requests. In this scenario Artificial Intelligence hanging out with Image processing and object detection technologies to flawlessly provide the result. It automatically detects the image or any other media that input by a user and compares with the sources of information it already has in its database. Then shows the relevant information and products to the user.

ai influenced automation tools

  • Automated Processes.

E-Commerce marketing is totally related to online store sites and promoting product and services via social medias and digital online platforms. To keep an online business run consistent marketing and updated product details are mandatory. But working 24/7 all weeks needs more humans and it never be much efficient. So this is whare AI comes in. AI can automate all the necessary processes from pushing mails to suitable customers to update product availability information. They can even give offers to loyal customers. AI influenced automation tools are really handy to achieve those tasks. These automations are highly systematic and programmable at any point.

Elevate Your Digital Marketing with AI


The conclusion to this article is that AI can be used in marketing to create personalized content, drive traffic and conversions, and generate leads. Also AI can help you to analyze your current marketing strategy and find out what is going wrong. and find out what is working well and how it could be improved. Using the AI based tools and machine learning in marketing can reduce more manpower and time. Use the tools mentioned above to efficiently continue your digital marketing journey. Save this article and share for the people who gets advantages from it.

photo 2022 09 21 09 39 48

Nithurshan Sritharan

I am Sritharan Nithurshan a Content Creator. I graduated from Technical College Vavuniya in the discipline of Network technician. And also I've finished Fsc in Medicine at Azerbaijan Medical University. I am officially fulfilling the role of Content creator currently. A passionate storyteller and writer who is enriched with full of advanced technical knowledge.

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20 JanDigital Marketing

Top 10 Digital Marketing Trends to Watch Out in 2022

As a business owner, you understand that having a great product or service isn’t enough to make a company successful. That is why, in addition to traditional marketing, your organization requires digital marketing. Digital marketing trends often evolve, from the rise of TikTok, AI, to NFTs, and cryptocurrencies, are just a few of the key changes that have occurred in the last few years, and the new trends are only seeming to gain more traction by the day. We witness new and unexpected developments that pave the way for the future of marketing. What worked for your digital marketing strategy years ago may not work today. In the aftermath of the pandemic in 2022, marketers are finding ways to use digital technologies to engage consumers and take advantage of the technology’s potential.

In order to boost your digital marketing strategies in 2022, here are the top 10 digital marketing trends you should implement in your digital marketing campaign:

Top 10 Digital Marketing Trends in 2022

 

1. Influencer Marketing 

Influencer marketing tops our list of digital marketing trends for 2022. Because it’s quite amazing the way the influencers have with their audiences. According to a survey, it’s found that 38% of the consumers rely on influencer reviews. With the outreach of social media, smartphone crazed Millennials and Gen Zs are always on the lookout for influencers and their lifestyles! Influencers possess the ability to have their follower visit a brand’s social media account, visit a store or even have their products promoted.

influencer marketing in 2022

Grab your phone, log into Instagram and it’s no surprise that you can come across an influencer in no time, and you’ll be asked to engage in giveaways, it’s that common. Influencer marketing is one of the top digital marketing trends that you’d want to hold onto in 2022, it can generate a significant number of sales if done right.

2. Short Videos

When it comes to short videos it is no doubt that TikTok is what crosses our minds. TikTok has grown at an unbelievable pace over the years, it has over 1 billion active users over the globe. Dethroning Google, it has become the most popular domain of the year 2021. Whether it’s learning a new dance, joining a challenge, or participating in surveys, TikTok keeps it simple, the user interface is very friendly and helps you get your message to your target audience while keeping it compelling.

short videos for smart phone

What’s cool about these short videos is that anyone with a smartphone can put together a quick video real quick and doesn’t require much professionalism or special skillsets. It has proven its success and impact on people to the point where other platforms launched their own short video features, such as Instagram’s Reels feature and Youtube’s entry into ‘shorts’. If you don’t leverage your marketing with these latest digital marketing trends called short videos, you’ll be missing out on a lot.

3. Interactive Content

Social media is still the most popular way for brands and consumers to communicate on a fun and engaging level. It has forever altered the concept of having a brand relationship. While your customers want to communicate with you on a personal level; nevertheless, they also want material that goes beyond basic words. Interactive content has been a rapidly rising trend for some time, it is expected to continue in the following year. Create immersive, unique marketing materials to remain ahead of the competition. The following are some instances of interactive marketing:

interactive content

 

  • Questionnaires, quizzes, and polls are all popular ways to gather information.
  • Virtual reality videos in 360 degrees.
  • Materials for augmented reality.
  • Calculators that are interactive.
4. Content along with a Story  

The importance of storytelling in brand marketing cannot be overstated. These days, creating a story about how your items can be used, or just about anything else, is engaging and keeps people interested.

content along with a story

instagram/rclayton

As a business, you can take advantage of this, especially when it comes to digital marketing because sharing visual story content across these channels is quite simple. Businesses should not just educate customers about the benefits of their product or why it is better than their competitors; they should also show them how the product or service may assist solve a specific problem through stories and client testimonials.

5. Artificial Intelligence (AI) Automation

As AI automation grows more sophisticated and programs become more elite, it is quite likely to become one of the popular digital marketing trends in the next years. AI automation will aid organizations in identifying and effectively reaching their ideal target audience. You can target your customers with the product or service they need, just when they need it, by using AI to predict their next action.

ai automation

This type of targeting will result in high conversion rates and the impression that you are aware of your clients’ interests without being invasive or overwhelming them with irrelevant targeting. This will be the pinnacle of digital marketing, and every company will be looking into it because of how successful and efficient it will make digital marketing.

6. Crypto Currencies and NFTs

Over the last few years, NFTs and Cryptocurrencies have been nearly impossible to ignore. This might not seem like a trend that would affect your marketing strategy, but passive thinking is not what 2022 is about! NFTs and cryptocurrency currencies are definitely the talk of the town these days, discussed extensively both on social media and in personal conversations with your friends.

crypto currencies and nfts

Social media platforms like Twitter are attempting to integrate cryptocurrency payments and a growing trend for display tools that highlight in-app NFT purchases, now is the time to think about how your company can get on board. Facebook is currently advocating the usage of NFT display options and avatars, and we anticipate that other businesses will follow suit. With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

7. Mobile Marketing

It will come as no surprise that mobile marketing is at the top of the digital marketing trends list. Mobile marketing encompasses a wide range of activities, including social media, email, texting, and so much more. Considering almost everyone seems to have access to a mobile device these days, mobile marketing is one of the most popular and straightforward ways to reach a bigger target audience.

mobile marketing is at the top of the digital marketing trends list

Depending on their budget, speaking of which, the cost of mobile advertising is a tenth of the expense of television and radio advertising. And also with exact targeting, carriers may have access to customer data and location information, which can be extremely useful. Many businesses can readily implement various mobile marketing methods. There are several solutions that don’t require any funding at all, as well as others that do, but they’re all really successful.

8. First-Party Cookies

First-party Cookies is going to be one of the popular digital marketing trends, as Consumers are becoming increasingly skeptical of the content they’re being targeted with as a result of the overload of digital advertising. As a result, digital marketers should plan for greater privacy limits in 2022, which will change how they can track their consumers’ behaviour. Google has stated its intention to phase out third-party cookie support.

first-party cookies

What are the responsibilities of today’s marketers? Increase your efforts to collect and fully exploit first-party data, to begin with. Over the coming years, we will have to communicate with our customers about what data you will collect and why. Make it simple and straightforward to opt out at any time. Also, only collect the information you require. It is more important for consumers to keep it real than ever before, so if you adopt this new strategy of digital marketing, it’ll likely generate great results for your customer relationships.

9. Conversational marketing

Marketing that communicates with customers is known as conversational marketing. Live chat, chatbots, voice assistants, and other forms of conversational AI can be used to do this. Websites, social media outlets, paid to advertise, and even physical businesses or linked home devices like Alexa smart speakers can all be used to deliver these experiences. It may appear to be sales, but it is marketing that talks with people in a completely new way.

conversational marketing uses

 

Conversational marketing allows you to make things that would normally be considered marketing materials interactive. Engagement and conversions are crucial in any marketing campaign. They’re easier than ever before with conversational marketing. That’s why conversational marketing became one of the top digital marketing trends.

10. Voice Search

Due to the natural way in which voice searches operate, they will prioritize search query semantics. In turn, this will affect the digital marketing landscape, forcing marketers to reevaluate the keywords they use in their content and marketing campaigns.

voice search

 

Insights into consumer behaviour and preferences can be gained from voice search, and this information can be used to provide more personalized messaging and experiences. Siri, Alexa, and Google’s Voice Assistant have all proven to be extremely useful and effective. All these factors make voice search one of the important digital marketing trends in 2022.

Conclusion

With technological advancements, it is important to take advantage of them and be competitive, grow and maintain customer loyalty. Technology will continue to lead the way in everything from NFTs to AI to data privacy, and 2022 will be a year for technological developments, marketing tools, and forward-thinking initiatives Keeping current with these trends will help us stay competitive and grow. Now that you’re aware of some of the most important future digital marketing trends for 2022, it’s time to begin planning your strategy for the coming year.

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21 JulDigital Marketing

Top 20 Full Stack Digital Marketing Trends in 2021 You Must Know

Many businesses worldwide have had to endure a big hit because of the COVID-19 pandemic. Also, after the pandemic, buyers are started to shop effectively on the web, and numerous brands have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the business can’t ignore the rising of full stack digital marketing trends in 2021.

Regardless of the niche of the business or the type of services and products they offer; brands need to adapt the digital transformation to scale their business growth.

Considering this significant change, today, in this article I’ve put together the top 20 full stack digital marketing trends in 2021 that you must know to make a winning online presence for your business. However, most of these digital marketing trends are not new, but they all evolved over the time that you need to know!

So, without further ado, let’s take a look at the top full stack digital marketing trends in 2021.

Top Full Stack Digital Marketing Trends in 2021

 

 1. Artificial Intelligence

artificial-intelligence-full-stack-digital-marketing-trends-in-2021

Artificial Intelligence helps brands to personalize their digital marketing campaigns based on user behaviors as AI technology can analyze the behavior of consumers and detect their search patterns more effectively. You can also use Artificial Intelligence to extract data from social media platforms like Facebook and Instagram to analyze how consumers look for services and products. Although AI will be the driving force behind many digital marketing services in the future, as of now it’s implemented in Product recommendations, Content creation, and Email personalization.

2. Chatbots

chatbots

Digital marketers can use chatbots to ask customers what they are looking for, give them answers, guide them through purchasing, and collect information about their experience. In nutshell, Chatbots allow brands to engage in interactive conversations with their customers to create better customer relationships and drive more sales for their business. According to an Oracle survey in 2016 “Nearly 1 in 3 brands say customers and prospects prefer to complete their purchase or resolve services issues without speaking to a human, if possible.” And a recent study from Harvard Business Review (HBR) found that 15% of businesses who are ahead in their use of data intelligence and latest technology had grown more rapidly than their business competitors and are better positioned their business for the future.

3. Programmatic Advertising

programmatic-advertising

Simply saying, programmatic advertising is the automated buying and selling of digital advertising rather than buying directly from publishers. A great example of programmatic ads buying is real-time bidding. It’s faster, more efficient, and helps brands to increase their conversion rates and lower customer acquisition costs.

4. Conversational Marketing

conversational-marketing

Conversational Marketing is one of the most important full stack digital marketing trends in 2021. Conversational marketing helps marketers and consumers to have one-to-one and real-time communication across multiple channels. Unlike traditional marketing, conversational marketing is available across numerous channels which allows brands to communicate directly with their consumers at their convenience means conversational marketing let brands communicate according to the platforms, devices, or timing that suits the consumers’ needs the best.

5. Omnichannel Marketing

omnichannel-marketing

Omnichannel marketing was one of the most popular buzzwords in 2019. Even though the buzz around omnichannel marketing may seem a little worn out now, still omnichannel marketing is one of the most effective digital marketing strategies. The main goal of omnichannel marketing is to ensure a seamless and consistent customer interaction with a brand, regardless of the channel. Whether it’s a social media post, digital ad, or a visit to an online store, the key is promoting a business on different platforms to connect with customers in a better way. When omnichannel marketing is done right, it can offer the customers an enhanced user experience that boosts your brand awareness and sales.

6. Video Marketing

video-marketing

Video marketing is all about using videos to promote and market your brand’s services and products that help you increase engagement on your brand’s digital and social channels. This is the reason video marketing is one of the most important full stack digital marketing trends in 2021, and most likely to remain the same for the next five to ten years. The below stats will show you the importance of incorporating video marketing in your digital marketing strategies.

  • 72% of businesses tell that video marketing has increased their conversion rates.
  • 52% of consumers tell that watching a product or service video makes them more confident in their online buying decisions.
  • 75% of executives said every week they watch their work-related videos on business platforms.

7. Influencer Marketing

influencer-marketing

Influencer marketing is a type of word-of-mouth marketing, and it has risen to be one of the effective full stack digital marketing trends in 2021. Influencer marketing focuses on getting the word out about your brand, its services, or products through well-known social media influencers and celebrities. However, more often, the influencers are Instagram, Facebook, or YouTube personalities with a massive fan following in a particular niche. According to data, influencer marketing is the fastest-growing customer acquisition channel, beating organic search, paid search, and email marketing. It is also found that 51% of businesses got a higher quality of customers through influencer marketing. However, influencer marketing may be a little costly, especially if you want to collaborate with popular and high-level influencers. Do your research to choose the best fit influencers according to your budget.

8. Visual Search

visual-search

In simple words, Visual Search focuses on using images to promote online searches of a brand’s products by consumers. If done correctly, visual search can take the whole user experience to an all-new level that helps you to increase your search visibility and lead generation. Visual Search allows users to upload products’ pictures to get more accurate search results. For example, Google Lens is a visual search engine powered by Google that identifies landmarks and objects with the help of a camera app.

9. Voice Search

voice-search

The use of voice search among consumers has increased over the last few years. It allows the users to do their searches conveniently with the help of voice search assistants. Now that AI technology is getting smarter, the number of mistakes and errors made by voice assistants such as Siri, Alexa, Google, and Cortana has reduced significantly. Considering the fact that 40% of adults depend on voice search every day, improving your voice search readiness by adding keyword phrases that better suit voice search queries to find the exact ways to approach local SEO can bring the results you want for your business.

10. Customer Segmentation

customer-segmentation

Customer Segmentation is not one of the new full stack digital marketing trends in 2021, it has been around for quite some time. The idea behind Customer Segmentation is to have many small digital marketing campaigns targeting a specific group of the audience instead of a small number of digital marketing campaigns that target a general audience. Through the customer segmentation process, digital marketers can group their target audience based on specific factors like age, gender, demographics, shopping habits, etc. Customer Segmentation can help you promote the right services or products to the right group of audience that’ll help you increase your sales opportunities.

11. Progressive Web Pages

progressive-web-pages

In simple words, Progressive Web Pages are websites that function like mobile apps and they are growing in popularity, particularly among online retailers, as they look to improve their business mobile experience and increase sales. These progressive web pages offer functionality similar to that of mobile apps such as push notifications, fast load times, working offline, etc. With the rapid increase of mobile users across the world, progressive web pages can prove to be one of the efficient full stack digital marketing trends in 2021.

12. Social Media Stories

social-media-stories

Social media stories are one of the other emerging full stack digital marketing trends in 2021. Began with Snapchat in October 2013, the stories feature quickly rose in popularity among social media users. In a few years, Instagram, Facebook, Whatsapp, Skype, and LinkedIn incorporated these stories feature in their social apps as well. Social media stories provide benefits like constant engagement with followers, cost-effectiveness, increased brand awareness, and the opportunity to interact with the younger audience.

13. Social Media Shopping

social-media-shopping

As both eCommerce and social media are growing at a fast rate, many businesses and brands have started using the two together to increase their sales opportunities. One of the most popular social media shopping platforms is Instagram. In 2019, Instagram launched the Checkout feature which allows Instagram users to purchase within Instagram. Now, with the introduction of Facebook Shops, eCommerce brands can create engaging and interactive social media posts on their Facebook and Instagram platforms to allow users to do shopping through social media with ease.

14. Web & Server Side Security

web-server-side-security

Maintaining your web and server-side security will help you safeguard your website and sever from server-side vulnerabilities and attacks. Besides, if an online user lands on your website and senses that it is not safe and secure, he/she will immediately exit from your website which increases your website’s bounce rates. If this occurs regularly, and increased website bounce rate will lower your business ranking in SERPs. That’s why displaying a sign of security on your business website will help the consumers to understand that you’re concern about their safety.

15. Structured Data & Technical SEO

structured-data-technical-seo

Adding structured data and following all the technical SEO elements help you ensure that your website meets the technical requirements of modern search engines which improve your website’s organic rankings. Structured data is also known as schema markup which helps you inform the search engines about your website through neatly organized information that boosts your SEO performance. On the other hand, technical SEO elements like crawling, indexing, rendering, and website architecture help you boost your organic search engine rankings and traffic. All these factors make structured data and technical SEO one of the important full stack digital marketing trends in 2021.

16. Interactive and Valuable Content

interactive-valuable-content

Technically, now, interactive content is the boss. Many digital marketers rating interactive content as highly effective at educating prospective customers about their brand, services, and products. And, in today’s digital world, online shoppers want to interact with brands. They want to actively engage with services and products before making their purchase. This is where interactive and valuable content comes in, as interactive and valuable content help brands to promote engagement, improve customer experience, and increases customer loyalty. The types of interactive and valuable content that can do wonders for your brands include giveaways, ebooks, infographics, quizzes, surveys, contests, etc. Interactive and valuable content also helps you increase the amount of time a user spends with your brand.

17. Long-Form Content

long-form-content

As per the Search Engine Journal Study, long-form content gets 77% more backlinks as compared to short-form content. Generally, a blog article that is longer than 3,000 words attracts the most traffic as it provides the consumers with in-depth information and knowledge for their questions or queries. Long-form content also reduces the chances of your target audience visiting your competitor’s websites after visiting yours as they can get all the necessary information from your website.

18. User-Generated Content

user-generated-content

User-generated content has been around as long as social media networks and customer review sites have. And, user-generated content is a great option for digital marketers who want to attract Gen Z or millennial audiences. You can get user-generated content for your brand by encouraging your business customers and users to share content about your products on their social media channels and in turn, you can offer them enticements like special offers and discounts. Besides, according to research 90% of online shoppers said that user-generated content influenced their buying decisions more than any other form of advertisements, which means user-generated content not only help you build your brand awareness but also helps you generate more sales for your business.

19. Browser Push Notifications

browser-push-notifications

Browser push notifications are kind of web notifications that can be sent to a user via desktop web and mobile web. Browser push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on your website. And, in recent times we can see increased usage in push notifications. In 2019, 85% of eCommerce brands and online stores used browser push notifications to re-engage users who show interest in the brand but fail to make a purchase or a decision, These browser push notifications are used based on the website visitors behaviors.

20. Digital Marketing Automation

digital-marketing-automation

Digital marketing automation helps marketing departments and organizations to more effectively market on multiple channels online through automotive software platforms and technologies. Digital marketing automation helps you improve customer loyalty and retention, scale up your content marketing with AI-generated content, optimize your voice search queries and improve your blog outreach. So, digital marketing automation is one of the effective full stack digital marketing trends in 2021 that you shouldn’t miss.

Conclusion

The above-mentioned are the top 20 full stack digital marketing trends in 2021 that you cannot ignore. If you are a digital marketer, you must get yourself familiarized with these new full stack digital marketing trends and strive to embrace new strategies, tools, and technologies in your digital marketing approach according to these trends.

If you wish to grow your business digitally, check out our full stack digital marketing services!

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14 JunDigital Marketing

Top 30 Global Digital Marketing Influencers to Follow in 2021

Keep seeing the same digital marketing influencers in your social feed? Or are you feeling that you’re following the same old digital marketing strategy?

I know, keeping up with the latest trends and ever-changing landscapes in digital marketing can be very difficult.

But, don’t worry I’ve got a solution for that…..

Digital marketing influencers are the most versatile and creative professionals and they operate in such a broad digital landscape. So, following these greatest digital marketing professionals is one of the best ways to ensure you have the most successful digital marketing strategies for your business.

Keeping that in mind, today, I’ve compiled this list of the top 30 global digital marketing influencers.

 

Top 30 Global Digital Marketing Influencers Who May Change the Fate of Your Business.

 

 

1. Neil Patel – The SEO Leader

neil-patel

When it comes to SEO, Neil Patel is a leader. He consistently posts amazing content as he says, his goal is to teach one new digital marketing tactic each day. Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Not only that, he is a New York Times best-selling author and has received numerous accolades for his successful ventures. Besides, he is labeled as one of the top digital marketers by Forbes and the Wall Street Journal. Also, he is recognized as a top 100 Entrepreneur Under the Age of 35 by the United Nations. Being a digital marketing sensation, Neil Patel has proven his skills in many areas like search engine optimization, link building, content marketing, keyword research, conversion optimization, marketing automation, social media optimization, and many more.

Subscribe to Neil Patel’s Blog and YouTube Channel for a daily dose of practical digital marketing and SEO tips.

Get Connected with Neil Patel:

  • Facebook | Twitter| Instagram| Blog| YouTube
2. Ann Handley – The Content Marketing Queen

Ann Handley

Ann Handley is a leading digital marketing pioneer who paved the way in Content Marketing. She is a keynote speaker, Wall Street Journal best-selling author, Head of Content at MarketingProfs and co-founder of ClickZ. Ann Handley has been named one of seven people who’re shaping modern digital marketing by IBM, also notably, she is the world’s first Chief Content Officer! As a leading digital marketing pioneer, Ann Handley inspires business owners and marketers to obtain real results with achievable strategies. Ann’s blog is the perfect place to learn the latest and greatest content writing and content marketing skills.

 

 

Get Connected with Ann Handley:

  • Facebook| Twitter| Blog
3. Ryan Deiss – The Digital Marketing Expert

Ryan Deiss

You may know Ryan Deiss from his popular podcasts like ‘’ 3 Reasons Why College is (still) a Lie’’. Ryan Deiss is the founder of Moz and the creator of the “Customer Value Optimization” tactic which has been very successful in bringing in strong results for any business trying to succeed online. Being the Founder and CEO of DigitalMarketer, Ryan Deiss continues to lead the most efficient and effective digital marketing techniques in the present time which makes him one of the best digital marketing influencers around the world.

 

 

 

Get Connected with Ryan Deiss:

  • Facebook| Twitter
4. Rand Fishkin – The Leading SEO Expert

Rand Fishkin

If you’re into digital marketing, then probably you have seen this iconic mustache floating around the internet. Rand Fishkin is a leading SEO expert and entrepreneur, best known for being the co-founder and former CEO of the SEO software company, Moz. He also founded SparkToro, a software company that provides audience assessment and intelligence software solutions, allowing digital marketers to better understand their target audiences. Rand Fishkin is an inspiring figure in digital marketing; he is a well-known author and a keynote speaker who offers talks and training on digital marketing and entrepreneurial topics around the world.

 

 

Get Connected with Rand Fishkin:

  • Facebook| Twitter| Blog
5. Larry Kim – Iconic Digital Marketer

Larry Kim

Digital marketing enthusiasts and content writers know Larry Kim as the founder of MobileMonkey Inc and WordStream, both are leading brands in the digital marketing industry. MobileMonkey Inc is proving to be one of the leading platforms in Facebook Messenger while WordStream has been a leading provider in keyword research. Larry was ranked as the #8 most popular author on Medium and he is a great contributor to CNBC and Inc. Magazine. As one of the best thought leaders and experts in Facebook Ads, Google Ads and Startups, Larry Kim is definitely not a digital marketing influencer to miss out.

 

 

 

Get Connected with Larry Kim:

  • Facebook| Twitter
6. Jay Baer – New York Times Best-Seller

Jay Baer

Being the successful founder of five multi-million dollar companies and the author of six New York Times best-selling books, Jay Baer doesn’t require any further intro, but, he is best known as the founder of Convince & Convert. Jay’s digital marketing firm helps the world’s most iconic brands like The United Nations, Nike, Oracle, Hilton and Cicso. He is a web genius who has 26 years of experience in marketing and customer experience expertise. As one of the most iconic authors in the business world, it comes as no surprise that he makes the list for the top digital marketing influencers 2021.

 

 

 

Get Connected with Jay Baer:

  • Facebook| Twitter| Podcast
7. Lilach Bullock – The Digital Marketing Queen

Lilach Bullock

Lilach Bullock is not less than a digital marketing queen herself and that’s how she got crowned the Social Influencer of Europe by Oracle, not only that Forbes featured her on the list of Top 20 Women Social Media Influencers and Career Experts names her the #1 Digital Marketing Influencer. These titles don’t just come to any marketing professional, Lilach time and again proven herself to be one of the leading names in content marketing, sales funnels, coaching and website conversions. Also, she is the author of three Amazon best-selling books. All in all, Lilach is a well-known content marketing expert, strategist, professional speaker and social influencer with a long list of accomplishments.

 

Get Connected with Lilach Bullock:

  • Facebook| Twitter
8. Joe Pulizzi – Award-Winning Author

Joe Pulizzi

Joe Pulizzi is best known as the founder of the Content Marketing Institute (CMI) and host of Content Marketing World, the world’s largest physical content marketing event. The Content Council honored him with the John Caldwell Lifetime Achievement Award for his extraordinary skills in content marketing. Pulizzi wrote best-sellers books such as Killing Marketing, Content Inc, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe Pulizzi is a digital pioneer, keynote speaker, award-winning author and fundraiser for the Orange Effect Foundation – a charity organization founded by Pulizzi and his wife to help children with speech disorders.

 

Get Connected with Joe Pulizzi:

  • Facebook| Twitter| Blog
9. Justyn Howard – Expert Social Media Marketer

Justyn Howard

Justyn Howard is the CEO of Sprout Social – A social media management and analytics Software Company that is helping more than 24,000 businesses, brands and agencies run their social media channels & campaigns more efficiently, now you know why he made the list as one of the top digital marketing influencers. Justyn Howard is a great leader to follow for any new advancements in the social media industry.

 

 

 

 

Get Connected with Justyn Howard:

  • Facebook|Twitter
10. Eric Siu – Brilliant Digital Marketer

Eric Siu

Eric Siu is best known as the co-host of the Marketing School podcast with Neil Patel, but there is so much we need to know about this brilliant mind. Having worked with international companies such as Amazon, Nordstrom, and UBER, Eric Siu is able to bring in business growth with his custom digital strategies. Besides, if your business makes more than $5m in annual revenues, you can reach out to him through LinkedIn and get his custom marketing strategy for your business for FREE.

 

Get Connected with Eric Siu:

  • Facebook|Twitter
11. Barry Schwartz – Innovative Search Engine Marketer

Barry Schwartz

Being the Editor of the Search Engine Roundtable and News Editor at Search Engine Land, Barry Schwartz is an important specialist to follow for any innovative topics in search engine marketing. Also, Schwartz is the President and Owner at RustyBrick Inc and he specializes in helping businesses decrease costs and increase sales. If you’re interested in the changes and trends in search engine marketing, Barry Schwartz is one of the best digital marketing influencers to follow.

 

 

 

 

Get Connected with Barry Schwartz:

  • Facebook|Twitter
12. Pam Moore – Queen of Conversion Optimization

Pam Moore 1

Pam Moore is the Founder and CEO of a social media and consulting agency Marketing Nutz that specializes in conversion optimization through digital methods. Pam Moore is one of the most outstanding international keynote speakers and specialists in digital marketing, social media, social selling and branding. She has been featured as a Social Power Influencer by Forbes. Also, Pam Moore has over 2 million followers across several social media platforms.

 

 

 

 

Get Connected with Pam Moore:

  • Facebook|Twitter
13. Tommy Griffith – The Popular SEO Manager

Tommy Griffith

If both the AirBNB and PayPal bagged Tommy Griffith as the SEO manager just imagine his proficiency and skills in search engine optimization and content marketing strategies. Tommy Griffith is the founder of ClickMinded, which started as an SEO course in 2017 and has now turned into a full training ground for all topics in digital marketing including content marketing, email marketing and paid advertising. Definitely, Tommy Griffith is one of the leading digital marketing influencers to follow.

 

 

 

Get Connected with Tommy Griffith:

  • Facebook|Twitter
14. Mari Smith – Queen of Facebook Marketing

Mari Smith

Do you know about Mari Smith? If not, then you need to join the growing force of 1,7+ million followers that know just how influential Mari is when it comes to Facebook marketing and other key business strategies. With her strong proficiency on the internet, she strives to consistently deliver relevant and valuable content to help entrepreneurs and business owners to accomplish their professional and personal goals. All in all, Mari Smith is one of the best world’s social media thought leaders to follow.

 

 

 

Get Connected with Mari Smith:

  • Facebook|Twitter
15. Matt Bailey – The Famous Online Marketer

Matt Bailey

If you are in the digital marketing field, it’s important to know the leading authors in the industry and Matt Bailey is no exception to that. As Matt Bailey has quoted earlier he teaches us how to turn data into action. He is the person who developed online marketing workshops for big brands like Microsoft & Orange Telecom and presented search marketing training to Procter & Gamble. Surely, Matt Bailey is one of the best digital marketing influencers around the globe.

 

 

Get Connected with Matt Bailey:

  • Facebook|Twitter
16. Scott Stratten – Enthusiastic Digital Marketer

Scott Stratten

Scott Stratten is the president of UnMarketing. Not only that, Scott is one of the leading keynote speakers when it comes to the topic of disruption in digital marketing. He is well-known for his energy, passion, knowledge, and humor. Scott’s presentations help to bridge the gap between virtual business and real-world business, they not only make people laughing and thinking, but also doing. Nowadays, you can find Scott speaking at events for big companies like Walmart, Adobe, Microsoft, 3M, Saks Fifth Avenue and PepsiCo to name a few.

 

 

 

 

Get Connected with Scott Stratten:

  • Twitter
17. Joanna Wiebe – The Queen of Copywriting

Joanna Wiebe

Joanna Wiebe is best known as the founder of CopyHackers the popular copywriting platform for startups and marketer, also she is the co-founder of Airstory. Joanna is a drag-and-drop document builder that is a great innovation for content writers. She has coached more than 50,000 people and well-known organizations to improve their content strategy and has also collaborated with big brands like Crazy Egg, MetaLab, Intuit, BT and Tesco. If you are looking for an expert in content marketing, then Joanna Wiebe is the person you need to follow.

 

 

 

Get Connected with Joanna Wiebe:

  • Facebook|Twitter
18. Heidi Cohen – The Popular Content Marketer

Heidi Cohen

Heidi Cohen is the chief content officer of Actionable Marketing Guide that provides marketing insights on content marketing and social media marketing, also she is the president of riverside marketing strategies. Heidi’s blog named the top content marketing blog in 2011 and the top social media blog in 2012 & 2013, so, you can be sure to get valuable knowledge and insights from her content. Heidi Cohen works with big companies like the New York Times Digital and Cheap Tickets/Cedant as a consultant.

 

 

 

Get Connected with Heidi Cohen:

  • Facebook|Twitter|Blog
19. John Rampton – The Blogging Expert

John Rampton

John Rampton is an entrepreneur, a startup enthusiast, an investor a contributing writer for Entrepreneur.com, Forbes, Inc, and The Huffington Post. John was listed #2 on the Top 50 Online Influencers in the World by Entrepreneur Magazine and honored as a blogging expert by Forbes. John Rampton is a world-famous connector who specializes in content, branding, conversion marketing, leadership, and motivation.

 

Get Connected with John Rampton:

  • Facebook|Twitter
20. Jennifer Polk – The Leader in Multichannel Marketing

Jennifer Polk

Jennifer Polk is one of the leading experts in multichannel marketing and digital commerce. Jennifer conducts researches at Gartner for Marketers and she is proficient in digital marketing techniques to engage customers and to evangelize brands. She has a great understanding of the important needs of the Chief Marketing Officer and marketing leaders and her researches help professionals to meet their needs.

 

 

 

 

Get Connected with Jennifer Polk:

  • Twitter
21. Jeff Bullas – Prominent Digital Marketing Influencer

Jeff Bullas

Jeff Bullas is one of the most prominent digital marketing influencers in the globe and he is a respected keynote speaker, entrepreneur & best-selling author. Jeff has been named as Top Influencer of Chief Marketing Officers by Forbes and was featured on Entrepreneur’s Top 50 Online Marketing Influencers to Watch. He has expertise in content marketing, data visualization, analytics tools, marketing tips, social media, and blogging. You must follow Jeff Bullas to keep up with new and rewarding trends in content marketing.

 

Get Connected with Jeff Bullas:

  • Facebook|Twitter|Blog
22. Gary Vaynerchuk – The Renowned Digital Marketer

Gary Vaynerchuk

Gary Vaynerchuk is one of the most talked digital marketing influencers in the present time. Gary is the chairman of VaynerXcand the CEO of VaynerMedia. He is a well-known public speaker and angel investor who made early investments in Facebook, Twitter, Venmo, and Uber. Gary Vaynerchuk has emerged as a popular digital marketing influencer by building up more projects like women’s lifestyle brnad PureWow, cannabis branding, and Green Street.

 

 

 

 

Get Connected with Gary Vaynerchuk:

  • Facebook|Twitter|YouTube
23. Tim Ferriss – The Best Leadership Blogger

Tim Ferriss

Probably, you’d read the 4-Hour Workweek book, if not, at least you’d heard about it. Tim Ferriss has been featured as one of Fortune’s “40 under 40”. Not only Tim has consistently written best-selling business books but he has influenced millions of people with his “The Time Ferriss Show podcast“. Also, his blog has been ranked #1 on the Top 150 Management and Leadership Blogs and Tim is well-known for his early-stage technology investments with Facebook, Shopify, and many other big brands.

 

 

Get Connected with Tim Ferriss:

  • Facebook|Twitter|Blog
24. Kim Garst – The Social Media Influencer

Kim Garst

Kim Garst is best known as one of the most influential digital marketers in the social media space. She is featured as one of the Top 10 Social Media Power Influencers by Forbes. Kim provides consulting services to Fortune 500 companies like Microsoft, IBM and Mastercard. She helps businesses with her unique social media marketing approach and creative business growth approach. Undoubtedly, Kim Garst is one of the best social media influencers to follow for the latest social media updates and strategies.

 

 

 

Get Connected with Kim Garst:

  • Facebook|Twitter
25. Pat Flynn – Affiliate Marketing Expert

Pat Flynn

Pat Flynn runs one of the most influential blogs. With his blog, Pat provides insights into the latest and greatest strategies on affiliate marketing and other passive income strategies. Not only that, Pat Flynn is consistently publishing useful content on his podcast, newsletter, and YouTube channel. Also, Pat offers some of the best online business startup courses. All of these facts make Pat Flynn an “online digital marketing guru”.

 

Get Connected with Pat Flynn:

  • Facebook|Twitter
26. Joel Comm – The Blockchain King

Joel Comm

Joel Comm jumped into the world of blockchain and cryptocurrency in July 2017 with Martch leader Travis Wright. From their expertise, they came up with “The Bad Crypto Podcast” – one of the top blockchain-related shows in the world. Joel expertise doesn’t stop there, he has been an expert in live video marketing with tools like Facebook Live, Instagram Live, and Snapchat. With his proficiency in cryptocurrency and live video marketing, Joel Comm is one of the excellent digital marketing influencers to follow.

 

 

 

Get Connected with Joel Comm:

  • Twitter
27. Travis Marziani – The Ecommerce Expert

Travis Marziani

Travis Marziani’s “The Effective eCommerce Podcast” is one of the best free resources for people who’re looking to start their own online business. In his podcasts, Travis goes through each step from the beginning stages to more advanced strategies and gives you the real perspectives. Travis Marziani is one of those digital marketing influencers in 2021 who is transparent and trustworthy with his teachings.

 

 

 

 

Get Connected with Joel Comm:

  • Twitter|Podcast
28. Brian Solis – The Expert Digital Analyst

Brian Solis

Brian Solis is a leading anthropologist, futurist, award-winning author, keynote speaker, and blogger. People who’re following Brian best known him as the principal analyst at the digital analyst group Altimeter. Also, Brian Solis has been named as one of the “greatest digital analysts of our time”. Brian Solis’s books help both small business owners and executives understand the relationship between technology and evolution. You can find Brian speaking at business and marketing conferences around the globe.

 

 

 

Get Connected with Brian Solis:

  • Facebook|Twitter
29. Casie Gillette – Passionate Digital Marketer

casie-gillette

Casie Gillette is a passionate digital marketing professional and consultant who is currently working with a popular B2B marketing company KoMarketing, in Boston. Casie also a great author, you can find her articles on popular websites like Search Engine Land and the Salesforce blog. Even though Casie speaks at various events and conferences around the globe, specifically, you can catch her each year speaking at SMX West or Pubcon Vegas.

 

 

 

 

Get Connected with Brian Solis:

  • Instagram|Twitter
30. Eric Enge – An Intuitive Digital Marketer

eric-enge

Eric Enge is the founder of Stone Temple Consulting and he leads the digital marketing team at Perficient Digital, and he creates digital marketing tactics that go beyond your typical marketing strategies. Eric is well-known for his lead author contribution to the popular book named “Art of SEO”, which is used as a textbook at many universities. Eric Enge expertise in digital marketing surely made him one of the leading digital marketing influencers in 2021.

 

 

 

 

Get Connected with Eric Enge:

  • Facebook|Twitter

 

Conclusion

Digital marketing is one of the emerging and rapidly evolving industries, and it’s really important to stay on top of the latest industry trends to thrive your business on the digital front. Thankfully, the above listed top global digital marketing influencers are kind enough to share their best insights and digital marketing techniques via their social media channels and blogs. That’ll help you to keep up with the latest trends, updates and strategies on digital marketing.

Our diverse list of top global digital marketing influencers will continue to grow, so check for new updates regularly.

Meantime, let me know your favourite digital marketing influencer in the comments below!

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13 JulDigital MarketingBusiness

Top 12 Industries That Benefit from Digital Marketing Amid COVID-19

It’s been more than two months now since the COVID-19 started to disrupt our lives upside down. From having to exercise social distancing and getting used to the lockdown life to constantly sanitizing our hands and seeing our friends and loved ones getting sick, the COVID-19 pandemic is something none of us expected. Even the COVID-19 pandemic seems like a titanic threat to businesses and jobs. The results are devastating. But, digital marketing may take a great leap frontward with rich opportunities as a result of COVID-19 lockdowns because we can see vigorous growth in digital marketing amid COVID-19.

With the growth of remote working and a collective approach amid this COVID-19 situation, businesses are strategically going to approach the transformation to digital marketing to ensure their business survival and stability during Coronavirus pandemic. Now, In this digital era, most of the consumers trust the word of mouth on digital media and search engine rankings over other forms of advertisements. Besides, during this lockdown situation, digital marketing lets businesses to channelize their marketing campaigns, build lasting relationships with customers, reach the right audience and optimize their own online branding.

However, some industries show a remarkably higher ROI and survival rate with digital marketing than other industries. Here are some of the top industries that benefit most from digital marketing amid COVID-19 situation.

1) Health Industry

Health industry

Remember, how many times you have or someone you know searched online resources to find information about COVID-19 or other health conditions? Most of us look at online medicine portals and organizations like WHO and WebMD to find essential health information. Now, with the COVID-19 lockdowns, people can’t go to hospitals for their regular health checkups or other clinical treatments, so, they seek for online medical consultants to get their medical solutions and looking for pharmacies that provide home delivery.

There’s no denying that it becomes so critical for medical professionals and healthcare centres to make themselves available on the internet. And to start of medical professionals and healthcare centres need decent websites coupled with online networking. When it comes to online networking, digital marketing is the perfect option for it. Just by using simple content marketing tactics like infographics and informative articles on their websites, medical professionals can acquire more patients and easily grow their ROI with digital marketing amid COVID-19.

2) Food & Beverage Industry

Beverage industry

Even though governments close all the restaurants and bars to slow down the spread of Coronavirus, We can see the real spike on home delivery and takeaway services. Now customers are likely to use search engines or use evaluation websites for reviews and order their meals on apps. Therefore, Google also introduced new takeaway and delivery labels under restaurants in Google Search and Maps results to help the people amid the COVID-19 lockdowns. People also use social media to make their final buying decisions.

So, at present, food industries can do their food marking on digital media by using digital marketing methods like search engine marketing, PPC advertising, social media marketing and content marketing. Actually, food marketing on the internet really builds on the emotional connection that we have with food and people at large feel that digital media actually care about their eating preferences. Hence, opting digital marketing amid COVID-19 is the best choice for food & beverage industries to generate revenue for their continues running.

3) Financial Consultants

Financial adviser

The COVID-19 pandemic has caused an unprecedented financial crisis for businesses around the globe. At this point, businesses are seeking advice from financial consultants to stabilize their businesses. So, during this COVID-19 lockdowns, financial consultants can leverage digital marketing to get more clients for them. As we can see business owners and companies seeking their financial advisers online. Therefore, by promoting themselves online through email marketing, social media marketing and publishing their expertise knowledge via content marketing, financial consultants can get more exposure for themselves which can help them to attract more clients.

Financial consultants can use the platforms like Zoom to offer their financial advice through online for the clients. Altogether with the right online marketing strategy, financial consultants can horn their business with digital marketing amid COVID-19.

4) Fitness & Nutrition Industry

Sports Nutrition

During the COVID-19 pandemic, the growing consciousness of holistic health has funded to enhancing the fitness and nutrition industry’s revenue. Now, people are searching for more fitness and nutrition-related content on the internet. Even the fitness experts and the nutritionists become more active on social media channels like Instagram, YouTube and Facebook. And they are publishing highly engaging and actionable content on social media channels that their followers and subscribers can always get value from.

By providing the fitness and nutrition-related content in different forms like infographics, demographics, videos, etc that are specially focusing on home workouts and diet plans, fitness and nutrition industries can grow their ROI without much efforts. Hence, digital marketing is a great way for the fitness and nutrition industries to advertising the ethics they give to their ideal audience. And through digital marketing, they can ensure their business stability with digital marketing amid COVID-19 crises.

5) Education & Training Industry

Education industry

Most schools, colleges and universities are close down amid COVID-19 lockdown and now students are opting for online education and training. There are plenty of online mediums that now enable educators, tutors, teachers, students, schools, universities and institutions to interact directly with one another for their education and training purposes. In particular, schools, universities, institutions and individual tutors are using digital media and social media for their promotion to drive international students’ admission which is extremely profitable for them.

The truth is that the education and training industry is one of the most popular industries that benefit most from digital marketing. Social media platforms like Facebook, Twitter, Instagram let students, instructors, educators, tutors, trainers, schools, universities, institutions and consultants to interact with each other in ways that are comfortable to do education and training in a virtual atmosphere. Schools, colleges, institutions and universities have maxed the utilization of digital marketing amid COVID-19 in their education and training process.

6) News Media

News media

News media is clearly driving the growth during the COVId-19 pandemic. As of now, people are becoming keener to learn about the news related to COVID-19 pandemic, so, the viewership for news media increasing rapidly. Not only that, now people are isolated from the world and staying at their homes, so, amid this time news is the only way for them to know what’s happening around the world. Thus people become more reliable on news channels.

Considering the current scenario, news media can use digital marketing ways to reach more audience. Because nowadays people are spending more time online, so, that’s the best place to reach them. By creating social media pages for their news channels and regularly publishing the trending news on those social media pages, news channels can get more exposure and viewership for them. Not only social media marketing, but, news media also use content marketing methods like publishing news articles and videos to reach their audience online. In nutshell, News media can boom in their industry by using digital marketing amid this COVID-19 pandemic.

7) Hosting Industry

Hosting industry

Amid the COVID-19 crisis, many businesses want to make their businesses online to ensure their stability and long term survival. Basically, when we think about online the first thing that pops up in our mind is a business website. And to create a website we need a hosting provider, right? Therefore, the present time is a boon for the hosting industry and many corporate businesses are searching for a good hosting service provider for their businesses.

To leverage more of these opportunities hosting industries can opt digital marketing. As digital marketing helps them to build their brand awareness, reach more leads and get more sales for their hosting services. We all know that amid this lockdown time people are spending more time online. Therefore, digital marketing is the perfect way to reach potential customers online. Altogether digital marketing amid COVID-19 gives the right exposure to the hosting industry.

8) Entertainment Industry

Outline of entertainment

Even before the COVID-19 crisis, the entertainment industry has understood that digital marketing and social media can build their audience and it can help to utilize their upcoming content to showcase and make it become viral on the internet. For instance, if I would ask you about the latest movie trailer, what would you do? Simple, you will search on YouTube or go to a social media channel that related to the movie to find the latest trailer. This is because the entertainment industry using digital media to make their content reach to their audience and that content become viral like a grapevine.

During the lockdowns times, people are looking for online movies, web series and other forms of entertainments through online. Even we can see lots of new online communities of movies and songs lovers are popping up. So, at present, using digital marketing will generate higher ROI for the entertainment industry than other conventional media.

9) Online Betting & Gambling Industry

Online gambling market

COVID-19 has shaken up the betting industry as well. Even the biggest sports betting brands in the world have suffered online and offline from the wide-scale cancellation, suspension or postponement of major sporting events during the pandemic lockdown. As far as the online gambling industry is concerned, gambling can be enjoyed safely from home via a computer or mobile, whether a person is self-isolating or in full quarantine. But, despite this fact, online gambling continues to find it a challenge to make the most of the internet because they are interconnected with real-time physical sports events, thus now betting and gambling industries are shifting their focus on eSports to ensure their business survival.

Amid this focus shift, online betting & gambling industries need the help of digital marketing and social media promotions to attract the audience to their new business approach. As digital marketing methods help them to reach their target audience faster and effectively. That’s why many online betting and gambling industries opting digital marketing to ensure their long term survival amid COVID-19.

On the other hand, online casinos took a good spike during the COVID-19 lockdown because they don’t depend on sports events to carry on with their business as usual. So, during this situation, online casinos can use digital marketing approaches to target the new audience and expand their business further. Nowadays we can find more people online, so, by using the right digital marketing strategy online casinos can expand their business to new heights.

10) Online Dating Industry

Online dating industry

Amid the pandemic lockdown, online affairs are the safest choice for people who seek a distraction from their routine life. With people cooped up indoors amid the COVID-19, online dating sites use this time as an opportunity to help people find more connections through their dating sites by providing them with new features.

Given social distancing requirements that allow only virtual dates, many dating sites have expanded their distance filters to allow users to match with anyone in their country. In this scenario, digital marketing can help online dating sites to flourish their business. With digital marketing approaches and social media promotions, online dating sites can improve their exposure to get connected with new users. Simply using digital marketing amid COVID-19 can help online dating sites to get the full advantage of COVID-19 lockdowns for their business growth.

11) Law Industry

Law industry trends

You may find it a bit of surprise, but, trust me the law industry is slaying it when it comes to digital marketing. Attorneys are intelligent individuals who specialize in communication. Specifically, they’re really good at elucidating how the law works and how to finesse your way over an argument. Most of the Attorneys are having their own website for their law firms where they are publishing helpful blog posts on specific legal topics, people find them and read them, and the Attorneys gain clients as a result, and even they have a specific content marketing strategy for their law-related writeups.

Amid the current lockdown situation, some of the countries around the globe are running their court activities and case hearing processes via online, even recently, Sri Lanka has conducted its first-ever court session via video conferencing. So, during these times having online presence help attorneys and law firms to gain more clients. A good strategy of digital marketing amid COVID-19 provides a robust ROI for law firms without much financial investments.

12) Real Estate Industry

Real estate

The real estate industry always has its market, it’s never tires down. And it’s growing even bigger amid the COVID-19 pandemic. This is because of the rural-to-urban invasion of people going to rise further up as people want to stay in urban parts to get better healthcare services and other facilities. Hence, Brokers, property dealers, and engineers discover a variety of digital marketing channels to showcase their properties to their potential prospects.

In most places across the globe, digital marketing seems to be more cost-effective for real estate marketers than the traditional ways of marketing. It typically started with real estate marketers advertising and promoting their properties on Facebook. Even though Facebook continues to be an extremely feasible mode of marketing for real estate marketers now they are opting for other social media channels and digital marketing amid COVID-19 to gain more sales opportunities.

Closing Remarks

Digital marketing is one of the top game-changers amid the COVID-19 pandemic that connecting customers to top businesses and brands. Digital marketing also helps industries to measure and optimize the performance of their marketing campaigns during this uncertain situation. The above mentioned 10 industries have the potential to see high ROI from their digital marketing campaigns during COVID-19 and stabilize their survival. If you too wish to create an online presence of your business and want to become one of the industries that benefit most from digital marketing, it’s the right time to make positive efforts in your digital marketing strategy.

ROI of your business relies on how you build and execute your business strategy. So, analyze and evaluate how your business can gain more profit from digital marketing during this COVID-19 situation and based on your analysis create your digital marketing plan and most importantly stay focused on your digital marketing plans to reap the full benefits.

If you are a newbie to digital marketing or need further assistance in digital marketing contact here: support@primeone.global

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27 MayDigital Marketing

Offshore Digital Marketing Agency Can Help Businesses- COVID-19

Welfare communities around the globe are taking the required measures to mitigate the spread of COVID-19 coronavirus outbreak. Amid these times of uncertainty, corporate companies from all shapes and sizes are also struggling to keep themselves stable. Even the industry experts suggest that “Companies and organizations need to impose a logical and methodological approach to strengthen the resilience of their existing business models and strategies to ensure their ongoing business operations during COVID-19.” Therefore, corporate companies are going to become more dependent than ever on their digital strategy and now they are looking for an offshore digital marketing agency to polish and restructure their digital strategy.benefits of outsourcing digital marketingKeeping the present situation in mind, today, in this post, I’m gonna discuss how an offshore digital marketing agency can help a corporate business to survive from COVID-19 pandemic issues. Keep on reading to discover more!

Present Situation of Corporate Companies

The unprecedented situation, the almost-complete vanishing of all networks related to live events and conferences, and the rising barriers on face-to-face business, create an immense challenge for businesses. B2B companies that rely on the yearly course of exhibitions and trade shows to network and build connections with their customers are now struggling to find a way to connect with their audience. For SME businesses especially those who used to generate new customers for their businesses through word-of-mouth referrals or on the strength of their business’s hard-won reputation among their target market, the current pandemic situation is coming as a huge shock to them. Larger corporate companies are also now seeing themselves in the situation of having potentially lost millions out of cancelled events and conferences. They won’t get back the several hours and expense spent on preparations for this year.corporate companiesIn this current scenario, digital is likely to be the clear winner, and most companies are turning to digital channels to embrace the transformative situation. We’ve seen a real spike during the last few weeks from companies wanting to create or update their business websites, launch new eCommerce channels for their businesses and build social media campaigns that focused on people who are working from home and a real focus on using influencers in the industry and SEO approaches to reach new audiences for their business.

Most of the large corporate companies may have their own in-house digital marketing team who can deliver these results. But, to mitigate the present economic crisis most of the corporate companies are doing cost-cutting. So, during this challenging time keeping an in-house digital marketing team can increase the expenses in terms of salary negotiations, benefits, infrastructure like computers, digital devices, desks, building access, maintenance bills, taxes, etc. On the other hand, outsourcing is pretty gosh-darn easy because most of the offshore digital marketing agencies work on annual or monthly contracts for which businesses don’t have to do any tech setup, infrastructure, insurance or any other arrangements that can incredibly help the corporate companies to reduce their expenses and at the same time, they can easily acquire experienced and talented professionals who can produce better and faster results for their digital marketing efforts.

So, now corporate companies see value in partnering with an offshore digital marketing agency that knows how to help them make the most from social marketing, content marketing, SEO and influencer-led campaigns to achieve better products values and more reach to their targeted audiences.

 

Importance of Offshore Digital Marketing Agency Services During COVID-19

You may have this question in your mind like “why you should outsource your marketing?” So here are some of the points that explain to you the importance of digital marketing projects outsourcing during the COVID-19 pandemic times;

  • As I discussed above most of the companies are experiencing an extreme quantity of loss due to cancelled conferences and events. Considering the amount of money spent on organizing these conferences, round the year planning, and hours spent, it is a massive loss indeed for these companies.
  • To navigate through these challenging times, choosing the right digital marketing agency for your digital marketing needs is the best thing to do now, and many companies around the world are making themselves adapt to these new normal.
  • The businesses that did not give much importance to having social media channels like Facebook or Instagram page are now choosing to create social marketing, content marketing and SEO marketing strategies for their businesses.

While some of you might feel that once the lockdown situation ends, everything will be back to normal again, but the experts have a different opinion from you. They say “the businesses’ reliance on digital marketing and networking is here to stay, and people would still choose digital channels or platforms for business meetings instead of holding on an in-person meeting, therefore, you must ensure a digital change for a longer time.

 

10 Benefits of Outsourcing Digital Marketing

While navigating through the business challenges during COVID-19, it could become intimidating if you try to do your brand’s digital marketing on your own or operate it in-house without the right professional team in place. Your competitors also doing everything to maintain their sustainability and to drive growth for their businesses with digital marketing. Therefore, to stay competitive, you should outsource partially or completely to a digital marketing agency.

If you’re still in a dilemma, Have a look at these 10 benefits of outsourcing digital marketing. Sure, it will help you to make the right decision.

 

1. You’ll Get More Time for Your Core Business

Outsourcing digital marketing works to an offshore digital marketing agency save you much time and energy to focus on your core business. Apparently, we are in the era of outsourcing. More and more businesses and organizations around the world are opting for outsourcing for their non-core business activities to third parties. Pay-roll preparation, products packaging, shipping of the products, manufacturing of sub-assemblies, transportation, hiring and of course digital marketing and online promotions for the businesses are some examples of outsourcing. The focus on outsourcing comes from an increasing understanding that it is not feasible to be competitive in non-core business activities.time for your core businessTherefore, it becomes sensible to hand over such non-core business activities to the third parties. While the industry experts are engaged in executing the best marketing and promotional strategies for your business, you get enough time in your hand to focus on other important parts of your business.

2. You can Beat Your Online Competition

Most probably, your top competitors out there in the market also realize the importance of digital marketing during this COVID-19 crisis and have been successfully investing in digital marketing to grow their business. In this challenging period, you cannot afford the time it takes to establish an in-house digital marketing team comprising professional researcher, analyst, strategist, SEO expert, social media campaign experts, online marketing campaigns experts and content writer.online competitionTherefore, businesses in all shapes and sizes should find an offshore digital marketing agency that takes up the job of crafting a right digital strategy for the business and implement it in a way that gives your business an instant advantage over its top competitors.

3. It’s More Affordable than You Think

Usually offshore digital marketing agency offers various digital marketing services packages at different prices for new small businesses, growing startups and big corporate companies. Different type of digital marketing services is put under the same package, so, there’s no need for the corporate companies to pay individual people for their respective offshore marketing services.affordable than you thinkOne-time payment can do the trick for you; hence, you don’t have to go through the troublesome process of transferring money to a bunch of different bank accounts. The accrued fee of individual services is always larger compared to the digital marketing service packages offered by digital marketing agencies.

4. You’ll have a Structure for Your Digital Marketing Strategy

Offshore digital marketing agency provides you with a balanced structure.  Usually, an offshore digital marketing team consist of 2, 5 or 10 staffs based on the project’s requirements with the diverse professionals involve of strategists, analysts, designers, art directors, web designers, copywriters, content writers, etc.digital marketing strategySo, there is an equal allocation of work between the employees who do the work assigned to them within a set deadline. The importance of an existing structure is that it helps your business in deriving good results within a restricted period of time.

5. You’ll Get Innovative Marketing Ideas

The members present in a digital marketing agency continuously brainstorm new innovative ideas that would boost the digital marketing results and enhance your company’s image in the market.marketing ideasMost of the associates in the team are well acquainted with and experienced in their chosen digital field, so their minds are always overflowing with fresh ideas that would bring innovation, creativity and new strategies into the picture.

6. You can Easily Reach Your Target Audience

The target audience in marketing refers to the group of people for whom you want to deliver your message, service or product. The core motive of marketing is to deliver a particular message to certain people present in your target society, which in return would rise your business sales.target audienceAn offshore digital marketing agency goes through a phase of comprehensive and systematic research in order to decide when, where and how the message will be brought to the target audience, which would create the greatest impact on your marketing efforts and ensure you the great results.

7. They’ll Provide Your Better Insights & Reports

An offshore digital marketing agency by virtue of the business they are in, So, they keep themselves well-informed of the latest technology, trends, updates and case studies in the digital marketing industry. They have the good experience of working with multiple clients from an extensive range of industries with diverse visions and goals and are skillful at tailoring the best customized digital strategy for your business needs.insights & reportsThey are stocked with better insights about digital marketing and digital platforms to know what combinations of digital channels best suit for your business’s marketing will needs. They will also be prepared for upcoming possible risks with mitigation plans in their hands.

8. They Use the Latest Technology in the Market

technology in the marketA good offshore digital marketing agency has knowledge and access to special tools and software in the market which gives them the assistance to do fast and accurate research, analysis and strategy which benefits less repetitive activities, quicker implementation of strategy, optimal ROI and faster accomplishment of your business goals.

9. They Help You to Create a Presence in Various Social Media Platforms

The advent of social media channels like Facebook, LinkedIn, Instagram, Twitter, Pinterest, and many more is the reason why the fame of the internet and online marketing has dramatically risen over the years. In the present time, not being a part of these social media channels is equal to living in a cave.social mediaDigital marketing agencies very well know the tricks and hacks to give your businesses and brands, a voice among the traffic on the internet. They easily do that with the help of catchy blog posts, attractive infographics, images, gifs and videos. Generally, offshore digital marketing agency does their best to grasp the target audience’s attention and interest towards your business.

10. Efficiently Implemented SEO for Your Business

SEO is an acronym that stands for Search Engine Optimization. The main search engines on the internet like Google, Yahoo and Bing deliver results according to the keywords typed in the search box.implemented SEO for your businessSEO mainly combines keywords into the content which goes well with the search engines’ search algorithm, so, the company which has been optimized well with SEO comes at the top in the SERP results section and into the good attention of the business’s current or prospective customers.

 

Conclusion

The present the unprecedented situation we are facing is definitely one of those crucial moments which can  “force” a dramatic change upon our business, but for the better, think about how you will restore the opportunities that have been lost amid this COVID-19 pandemic issues. As long as you strategically alter your business approach to digital marketing, there’s no excuse why it should just serve up as an emergency fill-in but could keep on offering long-term value and benefits to your business when the world eventually gets back to its normal self. And of course, it would make companies more robust and flexible to deal with any future pandemics like the current one.

To make the most of digital marketing opportunities and grow your business during the COVID-19 pandemic, outsourcing to a digital marketing agency seems like a good idea. If you’re planning to opt for outsourcing digital marketing, here you can find out the different types of offshore marketing services packages for your business digital marketing needs.

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18 AprDigital MarketingLinkedInOptimization tips

Top 10 LinkedIn Optimization Tips for Digital Marketers in 2020

LinkedIn gives you the opportunity to make your profile more worthy. Looking for ways to bring your profile to the next level on LinkedIn?  Before you think what the major sections are needed to optimize in your LinkedIn account, get to know the LinkedIn extract growth. Why I thrust you to get to know that because if you know the real clear information then only, you’ll fully optimize your profile without any smaller mistakes.

“Do you know the relationship between LinkedIn and digital marketing?”

LinkedIn is a part of your digital marketing strategy. When it comes to networking and making new connections with prospects, clients, and business partners, comparatively LinkedIn is the most important social media site. Because It’s a professional social media platform with 675 million+ users from over 200 countries, according to their LinkedIn stats report.

linkedin optimization tips

If you want to be a successful networker on LinkedIn, you need to have a solid profile, it’s crucial. If you are a marketer, you have a very few minutes to make an impression on your potential client or partner. But from LinkedIn, your profile can showcase your accomplishments, education, the ways that you’ve helped others to solve problems and moreover, a good profile can help you to secure the connections that you need to grow your brand and your business.

Hope now you have the clear clarity on what makes a good LinkedIn profile for digital marketers, am I right?

Let’s jump for the main topic. If I’m the digital marketer, what are the section must I need to optimize on my LinkedIn profile?

Tips to optimize and re-design your LinkedIn profile for 2020

 

1) Complete your LinkedIn Profile: 

You never get a second chance to make a first impression.

—— Will Rogers —— 

Most of the digital marketing companies are selecting their new employees based on their LinkedIn profiles. So, when someone visits your profile, they really need to impress with your profile. Your smile is your logo, your personality is your business card. Thus, chose a great professional headshot for your profile picture.

linkedin profileWhen you choose your profile picture, you must know the Dos and Don’ts.

Don’t…

  • Selfies are not appropriate as profile pictures.
  • Avoid using filters.
  • Don’t crop yourself from group pictures.
  • Avoid pictures with your pets.
  • Don’t use the full-body motion picture.

Do…

  • Look approachable
  • Take a headshot
  • Pick an up-to-date photo
  • Choose the right expression
  • Take the photo straight on

Check out Aleyda Solis LinkedIn profile. She is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy, blogger, speaker and author. You can learn from her LinkedIn profile. She pays more attention to her profile picture and background picture. Her professional photos give more benefits to her potential partners and prospects.

 

2) Modify your Headline and Summary

Headline: LinkedIn’s default setting is to mention your current job title as your headline. This is allowing limited characters (120 characters) to express your current job. If you have multiple jobs, don’t mention all the titles on your headline. Write your headline with the most relevant keywords. It’ll make easier to find when someone looking for professionals in the same field on LinkedIn. The highlighted value proposition will capture more visitors’ attention and make them want to learn more about you.

headline and summary

When you are going to write/ re-write your headline, keep the following points in your mind.

  • Know Your Audience
  • Highlight your USP (your value proposition)
  • Don’t Try to Impress with Big Words
  • Avoid Bragging

Summary: The LinkedIn summary section is your professional bio. It’ll be going to support your headline and expand on your experience. So certainly, provide an overall description of your qualifications and previously what you’ve worked. For write your full summary, you can use 2000 characters. Keep in your mind this is the section with key points that makes the visitor want to connect with you or not. Before posting your summary, find someone to proofread grammar and spelling count!

Here are some tips to write your summary.

  • Describe what makes you tick
  • Explain your present role
  • Frame your past
  • Highlight your successes
  • Reveal your character
  • Show life outside of work
  • Make your first sentence count
  • Use the keywords
3) Customize Your LinkedIn Url

When you create a profile on LinkedIn, it’ll give you a profile URL but from your end, you must customize your LinkedIn URL. Once you customize your profile URL, It’ll far more friendly from an SEO point of view. And it’ll give you an opportunity to rank higher in Google and to make it easier for people to find you.

linkedin url

Still, your URL is not customized; follow these three methods to customize the URL.

Step 1: Click “Me icon” at the top of your LinkedIn and select View Profile.

Step 2: On your profile page, click “Edit Public Profile & URL” on the right. Then under Edit URL, click the “Edit icon” next to your public profile URL.

Step 3: Enter your name without spaces and “click Save”.

 

4) Add your Workplace, Experience

Highlighting your previous work experience is critical on LinkedIn. When listing your experience, certain to follow common resume writing style. And don’t list all of your previous works. If you have the same industry level experience you can list all. But if you have different field experience, don’t add them all because it’ll damage your reputation. Instead, focus on the workplaces and experiences that benefit you the most, and list your greatest achievements.

workplace experience

While you add your experience and workplace, watchful with recommended characters. Company Name: 100 max characters, Job Title: 100 characters, Position Description: 200 minimum and 2000 max characters.

 

5) Add Skills and Get Endorsements

An endorsement on LinkedIn is a considerable way to have your skills certified by others but be careful of having too many endorsements. Make sure endorsed people are really valid from your side.

endorsements

If you didn’t get any endorsement, use some ethics to get an endorsement to your skill. Like, from your side, endorse your friends and colleagues’ skill then they’ll unquestionably endorse your skill too. Once a week or once a month continually check your LinkedIn skill and update your skills.

 

6) Get Written Recommendations

Presently getting recommendation in LinkedIn is becoming more and more popular and important. you can gain the recommendation in the following ways.

recommendations

  1. You can send a request to your LinkedIn contact to recommend you.
  2. If you’re truly generous to supporting others, they’ll be more likely to return the promote to you.

Don’t wait for others to recommend you, because probably you must wait forever to get their precise. Therefore, from your end give more precise and valuable recommendations to them. Optimistically, you can expect to gain back!

High profile persons’ recommendations are more powerful to build your reputation.

 

7) Write & Publish

Write and publish relevant articles on LinkedIn because this is a powerful way to reach your target audience and generate leads. LinkedIn also let you know when some of your followers publish an article on LinkedIn. So, your post notifications also probably reach them.

write & publish

While you publish your article, there are some techniques you need to follow to gain the extract post value.

  • Try to write a new hot article
  • Pay attention to pictures and title length
  • Add relevant hashtags
  • If specific people will enjoy the article, tag them
  • Add keywords to get the LinkedIn organic reach
8) Join Groups

LinkedIn Groups are hubs on LinkedIn which provide a “professional place for the same industry people to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”

join groups

Find LinkedIn groups that are related to your industry or niche, then join with them and be active to bring your profile for their attention it’ll help you grow professionally and personally while advancing in your career.

 

9) Monitor Your Connections

Pay more attention to monitor your connections. Under ‘Settings & Privacy’, LinkedIn gives you more options that allow you to choose “how other users are viewing your profile and more. So all of the settings are VERY important.

monitor your connections

If you noticed any industry-related profiles, view your profile or activity, then send a relevant and personalized message to connect them with your circle. Once they accept your request, there are high chances the person on the other side may start engaging with your content too!

10) Be Supportive & Encouraging of Others.

Like and comment on others’ posts to get more engagement. If you are going to engage with others’ post then initiate with a question. Your one question will bring more engagement. There are two ways that you can boost your own engagement:

supportive & encouraging

  1. You can gain new connections – If you’ve provided a valuable comment for your out circle people’s post, definitely they’ll interact with your circle and initiate the engagement with your post.
  2. People love to return the favor – If you do more likes and comments on your circle’s posts, unquestionably they love to return that favor.

Therefore, provide a proper valuable engagement for others’ posts, then you’ll get in return.

 

Conclusion

Optimize your LinkedIn profile and increase your visibility. It can make it easier for others to find you and help you to reach your professional goals.

So, what tip did you receive from this post to boost your LinkedIn profile? Please share your open thoughts in the comments section below!

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15 FebDigital Marketing

Omnichannel vs Multichannel: The Key Differences to Consider

Multi 1 Multi 2

Before diving into Key Differences between Omnichannel vs Multichannel let us derive some major keywords. First and for most you should know channels; In brief channels are the way that we use to communicate like a phone call, website chats, social media chats etc. So, In a business channels can either be a marketing medium or a contact medium. Okay, then now let’s dive into the terms

Contents

In simple terms, Multichannel means communicating through multiple channels Such as phone, website, social media etc. And Omnichannel means keeping those multi-channel integrated. Like the ability to continue the same conversation on all other platforms. So, that’s it for this article Nah! You already know omnichannel is better than multichannel. If you think so, you should go through this whole article.

What is multichannel?

MultiChannel

Since we already understand the term channel as a medium for communication and marketing; Multichannel can simply be derived as using multiple channels for communication and marketing.

For an instance let’s take a random scenario; Ever wondered why Coca-cola is sponsoring a movie on HBO or playing an advertisement in between a Spotify song. Even though it is not directly connected to their business they are communicating their brand through these channels.

 

On the other hand, Multi channels can also be used as Communication centres like providing various communication gateways to the targeted audience. Like proving a WhatsApp business chat support, website help desk and receptionist for the same business.


What is Omnichannel?

OmniChannel

As we already got introduced to channels and Multi channels let’s derive the word “Omni”, which means “All” so, in our case omnichannel means all channels as one. If we can integrate and create a seamless experience within all different channels in a multichannel and make it like a single centre of a webðŸ•ļïļ that’s it. That is an omnichannel. 

For an instance let’s take the same random Coca-cola ad in between a Spotify song. If it can direct us to the Facebook messenger chat or some of their portal to connect us with another communication channel that is what an omnichannel is meant to do.

 

Key differences Between Omnichannel & Multichannel

Omnichannel vs MultiChannel

One of the primary differences between omnichannel and multichannel is Multichannel practices are channel centric; which Means it focuses on the number of channels. Rather Omnichannel approaches focus on creating a reliable user experience.

Another key difference is that since the multichannel approach does not have any interconnections within the channels it depends on the platform. For instance, a customer cannot continue a chat from the same point where he left from another channel. Instead in Omnichannel, they can continue where they left from any other channels that they prefer. In short, the Omnichannel approach is platform-independent which prevents a lot of data duplication as well.

Above stated differences will make the multichannel approach between channels are fragmented when we compare it to the seamless omnichannel approaches

 

So, what we should choose?

In a business customer experience is always going to be a primary end goal that will lead the business into success. To achieve it is vital to provide a reliable customer experience. To achieve this instead of using a simple fragmented multichannel approach a seamless omnichannel approach can give the upper hand. So, why not go for it instead of sticking to traditional business practices. 

Further, I strongly believe that there will be some other approaches that will evolve around which can eat up omnichannel as a snack. Till it evolves around…

Here you goâ€Ķ hope this blog might gave you what you were looking for and catch you later in my next Adios!

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