10 Creative Ways to Write a Unique Instagram Bio

Level-Up your Instagram Bio through these 10 ACTIONABLE steps.

Are you being unable to IMPRESS your Instagram viewers for years…? You did nothing wrong but you got some wrong IDEAS.

instagram bio

Concerning social media, your page’s first impression is the Key element. The audience who visits your profile for the first time concludes with your content by witnessing your page’s BIO. You may have excellent content but if you don’t have an informative bio which attracts an audience, your insights might hit the BOTTOM line. To prevent this disaster build an attractive and clean INSTAGRAM BIO by using these key factors and bio ideas.


Most Instagram users don’t even realize what an Instagram bio is..? Instagram Bio is a segment that defines your profile information shortly to your visitors within 150 characters of capacity. It contains multiple sections such as,

instagram bio ideas
  • Name
  • Category
  • Pronouns
  • Bio
  • Website

Now here we go !

10 Easy Ways to Write a Unique Instagram Bio

Take your Journal and start writing notes.

Of course I know, you definitely have a profile name for your instagram page. But check that, Is your name finely combined with your profile and Have you used any searchable keyword or any service title of your page…? If not Follow these steps to create a noticeable Instagram profile name.

  • Find a Suitable Name that represents your Brand or give your full name.
  • Let a nice space and don’t add any emojis or emoticons.
  • Mention your job title after the name.
optimize the instagram name

By giving your full name along with your job title or Brand name with the service you provide, you can increase the chance for people find you when they search. Also it introduces about you and your services to new visitors who visits your profile via algorithms.

For Example, consider that you’re a Fitness Coach and your name is John Fredrick. So your Instagram profile name would be “John Fredrick – Fitness Coach”. Now people can easily found you when your profile name appears while they type keywords in the search bar, Because of you mentioned that you’re a fitness coach, people immediately tap on your profile, even before they hit search.

When you don’t let audience to know about your services how would they determine whether your page is necessary for them or not…? Giving information about your services can help your audience understand what exactly you do. Before you mention your services you have to know who’s your target audience and make sure that they get the information correctly. To achieve this prepare a list with these data.

clearly mention your service
  • Services you provide.
  • Your target audience.

and then index a service with the high demand and huge audience. after all, “tadaaa,” you got the Niche statement to put in your instagram bio.

After people entered your profile they’ll be definitely curious about your achievements or some fun facts about yourself. By mentioning above details you can hold up your audience and lead them to take a look at your informative profile. Moreover you can develop your Authority by telling people about your achievements & this may increase your reputation among the audience.

add some intentional details

For example mention about your YouTube channel If you have one with some millions of subscribers. So the audience will become curious about, why you’re having this much of followers, then they’ll conclude that you have something valuable. From this attention You’ve gained you could increase your followers.

Web pages are the most mandatory things when it comes to marketing your services through social media. Would you prefer to easily tap on some text and order something or physically approach a restaurant and buy a pizza after waiting in an aisle for hours…? Think about it. Obviously you’ll choose first option when you have really tight schedule. To make people instantly buy your service with no effort immediately after they’ve noticed your service, You should have a website which is providing your services to the customer.

give a fully functioning link of your website

In other words, If you want to make sure that your audience are scrolling around rest of your social media profiles, you should leave a link beneath your instagram bio.

Unfortunately instagram allows users to mention only one link in their instagram bio. But don’t worry you can use tools like LINKR.BIO to provide all of your social media links through one autogenerated link.

Humans can be stimulated by asking them to do something which is they’re hesitating to do. Yes! you can ask your audience to do something by indicating your link. But you have to be aware of what you’re asking. Your call-to-action segment should related to the type of the link you mentioned.

add call to action with indicating your link

For example, If your link is about to direct your audience to a shopping page, Then you should mention an action like “click to shop your favorite one”. If your website is providing some educational resources then consider adding statements like “learn how”.

Apart from above 05 additional tips I’ll explain 05 special tactics for help you to stand out from some traditional pages.

This is one of the common mis consumption that only providing your service information intentionally in your instagram bio is enough. It’s not like that, Instagram algorithms can detect and recommend your page to the suitable audience when you’ve categorized your page by customizing the additional profile settings.

add the category of your page beneath your profile name

And also it allows your audience to recognize what kind of page is this by just a glance. You can customize your page’s category through profile editing options.

Do you like to read a book or article that having sentences here and there with no layout or order..?Who loves to read such kind of mess. That same thing can applicable for instagram bio. Because no audience wants to even look at a chaotic unprofessional instagram bio.

organize your instagram bio into separate lines

Arranging your bio line by line downwards can improve the possibility of audience tapping on follow button. And also it gives a clean and high professional look to your instagram bio.

Being so colorful is an indication of Happiness and Positivity. When people saw multiple colors they can immediately feel a positive vibe inside them. So make your audience’s day by adding colors to their mind. Most importantly Emojis shows the clear idea of what that particular line is about, even before they fully read it.

use emojis

Because of Instagram allows one user to create numerous accounts, Most of you may have multiple accounts for various purposes. Link them to your instagram bio with the additional information about it. Sometimes you might have your own instagram profile, while you’re managing your business profile. In this case you can tag your personal profile in your business page with the declaration of FOUNDER or OWNER.

tag related external profiles

Most of the people put their achievements and memorable events in the Instagram stories. Approximately 86.6% of Instagram users post stories in a Daily basis (EarthWeb 2022). Story highlights are more convenient that audience can easily summarize your achievements with some TAPS. So utilize your stories to inspire audience by consciously grouping them in to Highlight.

use instagram stories highlight

Unlike disappearing Instagram stories, Highlights can last until you remove them. Don’t forget to add a unique cover for your highlights.

Sample Profile to completely understand the ideas.


Have a look at above Instagram profile. Alex Costa is a men’s fashion influencer. See how perfectly he arranged his Instagram bio.

  • In the first line he mentioned his name which is Alex Costa.
  • Then he properly added his niche and conveyed it by letting audience to filter those topics through dividers.
  • In third line he linked his other business profiles and brand profiles. By mentioning this he influence audience to look out his brand ForteSeries. This is a form of promoting a brand, because majority of his audience know him as a fashion influencer not as a brand owner.
  • At the fourth line he put his achievements which are his Youtube & Tiktok followers count. Through adding these he make his reputation increased in audience’s mind unconsciously.
  • Then in next line he gave his E-mail address to allow other international brands approach him for paid promotions.

 In the last line you can witness a link which directs audience to the page which contains all of his social media profile links.

 I’m not recommending you to have a profile exactly looks like this. This is an Example, And you should use your own ideas and words to structure your Instagram bio.  

Concluding Tactics.


It doesn’t matter how beautiful and attractive is your Instagram bio, If you don’t have the excellent and informative content, It all will become useless. Use above Tips and Tricks to excite your audience and to make them follow your page through your impressive Instagram bio. Have a nice day.

Share this Blog in your social media feeds If you found this helpful & want to remember every time when you designs your Instagram profile bio. Let me know in


Nithurshan Sritharan

I am Sritharan Nithurshan a Content Creator. I graduated from Technical College Vavuniya in the discipline of Network technician. And also I've finished Fsc in Medicine at Azerbaijan Medical University. I am officially fulfilling the role of Content creator currently. A passionate storyteller and writer who is enriched with full of advanced technical knowledge.

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Frequently Asked

Best instagram bio should have some essential factors to look unique and attractive. here are some of them

  • attractive and suitable business name.
  • service description.
  • website link.
  • call to action.

By adding fully functioning link, description of your services or product, mentioning your page’s niche you can improve the visibility and traffic of your Instagram page.

Yes you can, Through linking your identity as a founder on your brand’s page you can earn more followers and your brand will be influenced by your personal profile.

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Top 10 Exciting Digital Transformation Trends to Follow in 2022

After the COVID-19 pandemic, digital transformation has been on the must-to-do list of many companies, especially small and medium businesses, so, now, organizations are fast-forwarding their efforts toward digital transformation. This indicates that in 2022, every business owner should care about booming digital transformation trends.

So, what to look forward to?

Read on to find out!

The Booming Digital Transformation Trends for 2022
01. Development of New Digital Business Models

The transition to digital compelled many businesses to become more inventive in how they exchange products and services for money. Although there are numerous one-fits-all digital business models, the most successful path to digital transformation in 2022 is to develop a one-of-a-kind unique business model tailored to your specific business needs. Customers nowadays choose brands that can provide a smooth digital experience. To that aim, it's critical to comprehend how your expertise might be paired with online technologies to meet the requirements of your customers. You will not only be able to remain relevant and gain a competitive advantage in this manner, but it may also be possible to manufacture an entirely new and profitable commercial product or service.

new digital business models
2. Opting Data-Driven Business Management

Massive volumes of easily trackable and accessible data are generated by digital technologies, which, if handled appropriately, may give you significant business insight. Even businesses that are no strangers to digital transformation trends fail to fully utilise the data at their disposal.

This appears to be changing in 2022, as data specialists in all industries are in great demand. Companies are increasingly moving their decision-making processes toward data-driven business management and seeking strategies to foster a data-centric work culture.

business management
3. Making Investment in Predictive Analytics

Modern predictive analytics technologies enable organisations to generate solid predictions of the future by evaluating data from the past and present and connecting it with economic factors, the business environment, and customer behaviour patterns. They enable management to anticipate impending digital transformation trends, develop effective business strategies, and respond to market demands in a timely way.

As AI and machine learning, the technologies that allow predictive analytics, has advanced rapidly in recent years, so has the quality of the data provided by the tools. Furthermore, such programmes will soon become more accessible not just to large and medium-sized enterprises, but also to developing businesses.

predictive analytics
4. Solving the Personalization and Privacy

Customers nowadays want a personalized experience, and businesses that give it are always one step ahead of the competition. However, this cannot be accomplished without gathering client data. But, consumers are concerned about their internet privacy and are hesitant to trust businesses with their personal information.

As a result, one of the most important digital transformation concerns is the so-called personalization and privacy contradiction. Solving it will be a major priority for businesses in 2022, and those who do will have a huge strategic edge over their competitors. While this may appear to be a daunting effort, the key is to develop adequate limitations for what information you truly require, to work in complete transparency, and to respect what the customer wants and does not want to disclose.

personalization and privacy
5. Funds Delegation to Cybersecurity

Another important digital transformation concern that businesses will confront in 2022 is cybersecurity. With big data comes great responsibility, therefore businesses must be able to safeguard their databases from breaches and attacks in order to maintain their brand reputation and consumer confidence.

To that end, they must not only allocate adequate funding to cybersecurity tools and technologies that safeguard and encrypt their data, but they must also educate their staff and consumers on good data management. Moreover, security failures are almost always unavoidable. Therefore, businesses must have a crisis strategy in place that allows them to handle challenging situations without jeopardising their integrity.

funds delegation to cybersecurity
6. Hyper-Automation is On the Rise.

One of the most significant advantages of digital transformation is automation. It assists businesses in reducing staff effort, streamlining operations, and optimising performance and productivity.  Since automation technologies are not new to the digital world, the next natural step in their evolution is hyper-automation, which is one of the rising stars in 2022 digital transformation trends.

To assess and manage business processes, hyper-automation technology employs artificial intelligence, machine learning, and robotic process automation (RPA). To give insight into optimization and improvement potential, the hyper-automation tools work with both organised and unstructured data. Additionally, hyper-automation algorithms can evaluate vast volumes of data that a person just cannot process. As an outcome, they may give detailed observations and associations between background processes that the company would not be able to detect otherwise. These can assist businesses in making data-driven decisions to the next level, and understanding business processes better to improve.


7. Enhanced CDP and CRM Platforms Adoption

Customers have higher expectations for digital experiences and brand offerings than ever before. People expect a consistent experience when engaging with businesses online, and they want to feel appreciated by the company. The contrary may result in dissatisfaction and disappointment, and the client may leave. Therefore, businesses should use customer data platforms (CDP) and customer relationship management (CRM) solutions in 2022 to keep in touch with customers and give them an exceptional customer experience.  

Customer data platforms give companies insights into their customers’ behaviour and how they utilise their products and services. Using this information, the company may optimise customer onboarding, identify product faults, and decrease customer churn. CRM tools, on the other hand, collect data about the customer’s profile and interactions with the enterprise during their lifespan. Cross-referencing the data from the two platforms enables businesses to gain a deeper understanding of their customers and enhance the quality of their products, services, and customer satisfaction.

cdp andcrm
8. A Move Towards Multi-Cloud Solutions

Cloud computing enables businesses and their clients to access their work through the internet, reducing the need for on-site infrastructure and maintenance. Businesses now have more freedom, increased collaboration capabilities, and new development prospects, and have contributed to their faster digital transformation. 

Many companies are migrating to multi-cloud solutions in 2022. This means that instead of relying on a single cloud service provider, companies will make use of several public clouds. They can also rely on hybrid-cloud systems that contain private, on-site, and public clouds. They can leverage multiple providers for data backup or for the various services they provide. In any instance, the advantages of this arrangement include improved data security, simpler transfers from one provider to the other, and a more competitive market.

multi-cloud solutions
9. Use of Digital Workplace Solutions

In 2022, the hybrid working model will be the new normal. Employees might divide their working days between working from home and working in the office. The hybrid model can include a wholly remote experience, frequent office visits, and everything in between, depending on the company’s policies and the employee’s preferences. The pandemic has pushed people all across the world to put this technique to the test, and the findings suggest that it not only doesn’t harm productivity but may really increase it. 

Companies are implementing digital workplace solutions to accommodate this sort of working arrangement, which allows both management and workers to have their day-to-day activities structured and available, to keep track of operations, and stay in touch regardless of their location. These types of digital workplace solutions include Business process management tools, project management solutions, communication tools, workflow, time tracking, reporting, and other tools.

digital workplace
10. Smart Employee and Customer Onboarding

Companies must invest time and money to onboard the people who will adopt new digital technology in order to benefit from it. These might be either workers of the company or clients, depending on the type of programme.

Rushing through onboarding can lead to low success rates, financial losses, productivity concerns, and overall time waste. By simplifying and automating the digital transformation process, companies can guarantee that they harness the full potential of the new digital technology they are investing in.

smart employee and customer onboarding

The digital transformation of business is an ever-evolving process. Therefore, businesses must keep up with the current trends and emerging technologies to stay ahead of their competitors.

Some of the digital transformation trends listed in this article are not entirely unknown and have been evolving steadily over the past few years, and are expected to reach their peak around 2022. Other trends are just getting started and promise exciting opportunities. However, we are merely scraping the surface here and the coming years will be full of exciting surprises and new innovations.

Which digital transformation trends look promising? Let me know in the comments!



Abirika Soolabanee working as a Senior Manager - Inbound Marketing & Branding at Prime One Global. She is a certified content and Inbound marketer with five years of experience. Bringing expertise in content marketing, inbound marketing, branding, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Inbound Marketing, Branding and Blogging. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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Frequently Asked

Here the 6 key elements of Digital Transformation

  • Innovation
  • Collaboration
  • Experience
  • Infrastructure Modernization
  • Operational Excellence
  • Information and Insights

A digital transformation strategy is the method for restructuring the business to integrate digital technology across relevant facets in order to accomplish a variety of goals, including increased efficiency and cooperation as well as faster delivery and more customer satisfaction.

Here are the Biggest Digital Transformation challenges in 2022

  • Siloed decision-making
  • Insufficient budget for technological change
  • Looming digital skill gap
  • Shortage of technological resources
  • Increased security risks
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