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Social Media
Home Archive by Category "Social Media"

Category: Social Media

22 OctSocial Media

10 Creative Ways to Write a Unique Instagram Bio

Nithurshan Sritharan

Nithurshan Sritharan

Table of Contents

Level-Up your Instagram Bio through these 10 ACTIONABLE steps.

Are you being unable to IMPRESS your Instagram viewers for yearsâ€Ķ? You did nothing wrong but you got some wrong IDEAS.

instagram bio

Concerning social media, your page’s first impression is the Key element. The audience who visits your profile for the first time concludes with your content by witnessing your page’s BIO. You may have excellent content but if you don’t have an informative bio which attracts an audience, your insights might hit the BOTTOM line. To prevent this disaster build an attractive and clean INSTAGRAM BIO by using these key factors and bio ideas.

-KNOW WHAT’S INSTAGRAM BIO

Most Instagram users don’t even realize what an Instagram bio is..? Instagram Bio is a segment that defines your profile information shortly to your visitors within 150 characters of capacity. It contains multiple sections such as,

instagram bio ideas
  • Name
  • Category
  • Pronouns
  • Bio
  • Website

Now here we go !

10 Easy Ways to Write a Unique Instagram Bio

Take your Journal and start writing notes.

#1 Optimize the Instagram name

Of course I know, you definitely have a profile name for your instagram page. But check that, Is your name finely combined with your profile and Have you used any searchable keyword or any service title of your pageâ€Ķ? If not Follow these steps to create a noticeable Instagram profile name.

  • Find a Suitable Name that represents your Brand or give your full name.
  • Let a nice space and don’t add any emojis or emoticons.
  • Mention your job title after the name.
optimize the instagram name

By giving your full name along with your job title or Brand name with the service you provide, you can increase the chance for people find you when they search. Also it introduces about you and your services to new visitors who visits your profile via algorithms.

For Example, consider that you’re a Fitness Coach and your name is John Fredrick. So your Instagram profile name would be “John Fredrick – Fitness Coach”. Now people can easily found you when your profile name appears while they type keywords in the search bar, Because of you mentioned that you’re a fitness coach, people immediately tap on your profile, even before they hit search.

#2 Clearly mention your service and who it’s for.

When you don’t let audience to know about your services how would they determine whether your page is necessary for them or notâ€Ķ? Giving information about your services can help your audience understand what exactly you do. Before you mention your services you have to know who’s your target audience and make sure that they get the information correctly. To achieve this prepare a list with these data.

clearly mention your service
  • Services you provide.
  • Your target audience.

and then index a service with the high demand and huge audience. after all, “tadaaa,” you got the Niche statement to put in your instagram bio.

#3 Add some Intentional Details.

After people entered your profile they’ll be definitely curious about your achievements or some fun facts about yourself. By mentioning above details you can hold up your audience and lead them to take a look at your informative profile. Moreover you can develop your Authority by telling people about your achievements & this may increase your reputation among the audience.

add some intentional details

For example mention about your YouTube channel If you have one with some millions of subscribers. So the audience will become curious about, why you’re having this much of followers, then they’ll conclude that you have something valuable. From this attention You’ve gained you could increase your followers.

#4 Give a fully functioning Link of your Website.

Web pages are the most mandatory things when it comes to marketing your services through social media. Would you prefer to easily tap on some text and order something or physically approach a restaurant and buy a pizza after waiting in an aisle for hoursâ€Ķ? Think about it. Obviously you’ll choose first option when you have really tight schedule. To make people instantly buy your service with no effort immediately after they’ve noticed your service, You should have a website which is providing your services to the customer.

give a fully functioning link of your website

In other words, If you want to make sure that your audience are scrolling around rest of your social media profiles, you should leave a link beneath your instagram bio.

Unfortunately instagram allows users to mention only one link in their instagram bio. But don’t worry you can use tools like LINKR.BIO to provide all of your social media links through one autogenerated link.

#5 Add Call-To-Action with indicating your link.

Humans can be stimulated by asking them to do something which is they’re hesitating to do. Yes! you can ask your audience to do something by indicating your link. But you have to be aware of what you’re asking. Your call-to-action segment should related to the type of the link you mentioned.

add call to action with indicating your link

For example, If your link is about to direct your audience to a shopping page, Then you should mention an action like “click to shop your favorite one”. If your website is providing some educational resources then consider adding statements like “learn how”.

Apart from above 05 additional tips I’ll explain 05 special tactics for help you to stand out from some traditional pages.

#6 Add the Category of your page beneath your profile name.

This is one of the common mis consumption that only providing your service information intentionally in your instagram bio is enough. It’s not like that, Instagram algorithms can detect and recommend your page to the suitable audience when you’ve categorized your page by customizing the additional profile settings.

add the category of your page beneath your profile name

And also it allows your audience to recognize what kind of page is this by just a glance. You can customize your page’s category through profile editing options.

#7 Organize your instagram bio into separate lines.

Do you like to read a book or article that having sentences here and there with no layout or order..?Who loves to read such kind of mess. That same thing can applicable for instagram bio. Because no audience wants to even look at a chaotic unprofessional instagram bio.

organize your instagram bio into separate lines

Arranging your bio line by line downwards can improve the possibility of audience tapping on follow button. And also it gives a clean and high professional look to your instagram bio.

#8 Use Emojis.

Being so colorful is an indication of Happiness and Positivity. When people saw multiple colors they can immediately feel a positive vibe inside them. So make your audience’s day by adding colors to their mind. Most importantly Emojis shows the clear idea of what that particular line is about, even before they fully read it.

use emojis

#9 Tag related external profiles.

Because of Instagram allows one user to create numerous accounts, Most of you may have multiple accounts for various purposes. Link them to your instagram bio with the additional information about it. Sometimes you might have your own instagram profile, while you’re managing your business profile. In this case you can tag your personal profile in your business page with the declaration of FOUNDER or OWNER.

tag related external profiles

#10 Use Instagram stories highlight.

Most of the people put their achievements and memorable events in the Instagram stories. Approximately 86.6% of Instagram users post stories in a Daily basis (EarthWeb 2022). Story highlights are more convenient that audience can easily summarize your achievements with some TAPS. So utilize your stories to inspire audience by consciously grouping them in to Highlight.

use instagram stories highlight

Unlike disappearing Instagram stories, Highlights can last until you remove them. Don’t forget to add a unique cover for your highlights.

Sample Profile to completely understand the ideas.

01

Have a look at above Instagram profile. Alex Costa is a men’s fashion influencer. See how perfectly he arranged his Instagram bio.

  • In the first line he mentioned his name which is Alex Costa.
  • Then he properly added his niche and conveyed it by letting audience to filter those topics through dividers.
  • In third line he linked his other business profiles and brand profiles. By mentioning this he influence audience to look out his brand ForteSeries. This is a form of promoting a brand, because majority of his audience know him as a fashion influencer not as a brand owner.
  • At the fourth line he put his achievements which are his Youtube & Tiktok followers count. Through adding these he make his reputation increased in audience’s mind unconsciously.
  • Then in next line he gave his E-mail address to allow other international brands approach him for paid promotions.

 In the last line you can witness a link which directs audience to the page which contains all of his social media profile links.

 I’m not recommending you to have a profile exactly looks like this. This is an Example, And you should use your own ideas and words to structure your Instagram bio.  

Concluding Tactics.

 

It doesn’t matter how beautiful and attractive is your Instagram bio, If you don’t have the excellent and informative content, It all will become useless. Use above Tips and Tricks to excite your audience and to make them follow your page through your impressive Instagram bio. Have a nice day.

Share this Blog in your social media feeds If you found this helpful & want to remember every time when you designs your Instagram profile bio. Let me know in

photo 2022 09 21 09 39 48

Nithurshan Sritharan

I am Sritharan Nithurshan a Content Creator. I graduated from Technical College Vavuniya in the discipline of Network technician. And also I've finished Fsc in Medicine at Azerbaijan Medical University. I am officially fulfilling the role of Content creator currently. A passionate storyteller and writer who is enriched with full of advanced technical knowledge.

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Frequently Asked

01. What’s the best instagram bio contains?

Best instagram bio should have some essential factors to look unique and attractive. here are some of them

  • attractive and suitable business name.
  • service description.
  • website link.
  • call to action.
02. How can I improve my instagram bio?

By adding fully functioning link, description of your services or product, mentioning your page’s niche you can improve the visibility and traffic of your Instagram page.

03. Can I link my personal Instagram page on my brand Insta bio?

Yes you can, Through linking your identity as a founder on your brand’s page you can earn more followers and your brand will be influenced by your personal profile.

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06 JunSocial Media

Top 25 Instagram Fashion Influencers

”Being famous on Instagram is like being rich on Monopoly,” Groom your personalities with the perfect sense of dressing!

Imagine uploading stunning fashion pictures of yourself at least every 3x in a week and you becoming a fashion superior Influencer on Instagram? This powerful identity will, in turn, bring a certain level of happiness within you. Most of you will know the types of designs you prefer and will have found the right influencers compatible with your taste of styles,

The more recognizable influencer you become the more opportunities you will be sought with. Adding multiple flattering filters, angles & touch-ups could bring in huge appeal to your photo, however, the significant thing is to think about how standardized and loveable it becomes after being posted on Instagram. What does Fashion look like on Instagram? Instagram with the combination of Fashion can get addicting most of us don’t fail to check Instagram & Facebook as soon as we wake up. The absolute truth is it is more addicting than coffee, whereas we spending at least a minimum of 20 minutes in the mornings!

Did you know: 

” When 50 Instagram fashion influencers posted pictures of themselves wearing the same Lord & Taylor dress on the same day, they requested the Instagram Fashion niche that the dress should be a must have with an unexpected turn all the dresses were sold out the following week.”

Instagram is showing no signs of a recession, with over 1 billion users of March 2019 and a massive number of 500 million daily users. The app is forever exceeding downfall expectations!

What does this have to do with Brands?

Brands are likely to make increasing Instagram communications for their influencers. This gives them a wide range of exposure to their targeted audiences letting them give an unpredicted reach all over, to generate sales & develop a brand identity. It is a common practice among businesses to promote a hashtag for customers to be used while posting their outfit. This helps the brand to build a better brand identity and a sense of community with their league of Fashion influencers.

With this keeping in mind, take a look at the ”Top 25 Fashion Instagram Influencers.” and acknowledge whether these influencers fit in with your taste. Before you get to know the influencers here’s an even interesting fact you should know about Fashion & Instagram which will eventually urge you to become a Fashion Instagram influencers!

Did you know:

”Fashion influencers with up to 1 million followers can earn $ 10,000 per post, and followers with more than that will get into the territory of getting paid up to $100,000, some even get $250,000 for a single post.”

 

1) Alexa Chung

A model, author, presenter, writer, DJ, designer, entrepreneur and fashion journalist. Alexa Chung as a result of her attractiveness, Alexa became the brand of many expensive prestigious brands making her an everything person. She even collaborated with High- path brands Marks & Spencers! She has been the brand page of Vogue & Harper’s Bazaar, and also represented brands like Gucci & Mulberry, leaving her to the utmost level of popularity.

top-25-instagram-fashion-influencers- alexachung

The 30-year-old is getting collected with 1.5 U.K Pounds, according to the latest reports. Her peculiar style and persona make her Instagram account joyful and unique in style bringing in more attention. If you are looking for more glamour and styles her Instagram account with 3.1M followers is a must!

https://www.alexachung.com/row/?___from_store=uk

 

2) Danielle Bernstein

Instagram followers 1.9 million!

‘’We Wore What,’’ was started by Danielle Bernstein, as a fashion student in the United States. Today, leaving her as one of the most top fashion Instagram influencers. The long native has her branding styles where brands are willing to pay her up & 20,000 per post. We Wore What was stated as a fashion blog making it now an interior with touches for designs and menswear. She launched two of her brands in 2016.

danielle bernstein

Danielle has worked with a lot of brands for accessories, designs, fashion such as MANGO, Silvia Tcherassi, and Armarium and Nordstrom. Also, meantime promoting travel and hospitality brands industries. If you are more into fashion, don’t miss out to give her a follow and stay updated!

 
3) Julia Engel

Julia Engel has more than 1 million followers on Instagram and was named as Forbes Top Influencers back then in 2017, working with high branded campaigns which include Tiffany & Co. and Nordstrom. Berolzheimer & Tory Burch. When Julia started her fashion blog back then in 2011 she had no idea that this would be something turning out to be successful.

julia engel

She began sharing her unique styles in persona with her before now her husband. Now Julia has her clothing line, Gal Meets Glam Collection, which manufactures a line of female dresses sold at their site. One unpredicted start of a career luckily ended up so well for Julia Engel, so does would not it for you. Don’t forget to give her a follow if you are missing one already!

 

4) Chiara Ferragni

With over 17.5 Million followers equivalent to the Netherlands population, the 31-year-old Chiara Ferragni the founder of the Blonde Salad, a fashion blog has turned into a wanted icon. For more than 10 years she has been writing her blog, in both Italian & English, the blog began a major take off and made her recognizable for hugely successful brands. She was selected as a cover girl for Vogue magazine back then in 2015 making her the very first fashion blogger on Vogue’s cover. Following that she appeared on almost 50 plus covers.

chiara ferragni

Pantene in January 2016 making her the brand ambassador of Mattel Inc, which was created in 2016. A barbie version was created of Chiara Ferragni with a white T-shirt, black leather jacket and her collection of shoes.


5) Gabi Gregg

Gabi Gregg began her career as the first blogger making an appearance with fatikini on Instagram, fashion-forwarding clothing for women in all shapes and sizes, holding with over 590,000 followers and being the top fashion blogger on the list.

top-25-instagram-fashion-influencers

Gregg made the word fatkini trendy by building her name for all women in all shapes and sizes. Recently she launched a plus-size design Swimsuits for all women in sizes. She began an icon ever since her market value for the dress collection made for all women in shapes and sizes started conquering the fashion world industry.

 

6) Jenn Im

Jenn Im is a life and style superstar with over 1.6 Million followers worldwide on Instagram, whose digital influence spans all over the world, including her social Media & YouTube popularity ” Clothes Encounter.” Her fashion line, ”Eggie.” sold out in merely a few minutes of collections with colour pop and Mejuri, representing true dressing confidence among every individual.

jenn im

Jenn is known as the most charming, striking personality for major brands and publications. She made her recent partnership with Calvin Klein, Teen Vogue, Refinery29, Levi’s, Smart water, the NBC Olympics, Target, Smashbox & Clinique, Macy’s. She is into empowering the fashion world with her polished and accessible style. Don’t forget to give her a follow if you are missing one already!


7) Susie Lau

This woman has been into fashion blogging since ages, she started her first debut blog in March 2006. Which had a lot of her fashion thoughts, personal experiences, and spotlights on the trend of the young generation of fashion? She is currently working for huge brands like Vogue and The Guardian now holding over 403, 000 Instagram followers, settling her as an Icon. Susie Lau is a British Born Chinese who also speaks at conferences about the role of fashion in Social Media and their trending relationships. She plays crazy street style looks with her charming looks. Give her a follow, today!

susie Lau

8) Nicolette Mason

Nicolette Mason being a Blogger, Designer & Digital Star began her blogging in 2008 while working with a design firm, she never expected her surprise contact from Vogue which ended up so well for her career. From there, she was asked by Vogue to write their ” Curvy” vertical, and the rest became history for her. In 2017 with fellow influencer Gabi Gregg she launched her plus-size apparel line Premme.

nicolette mason
Instagram followers: 162,000!

9) Leandra Medine:

Instagram followers 600,000!

This lady is the founder of Man Repeller, a fashion blog. She works on trending quirky concepts and novels that women love and men hate. Her fearless fashion opinions and honesty made her stand out as one of the top fashion influencers in the world. Leandra Medine combines fashion with a comedic approach making her unique among the rest.

leandramcohen

She doesn’t take everything so seriously and yet is indulged with her passion for the fashion industry, this is what makes her so much interesting for the public. An interesting character to keep up with!

10) Shini Park

”It’s all about fashion & style when travelling around the world.”
-Shini Park

shini park

Just like the rest of the students, Shini Park did not go down the ordinary way. Instead, she decided to be a digital consultant, photographer, author, and graphic designer also running her blog Park & Cube!

This was the platform she used to express her thoughts on styles of chosen subjects like fashion and food. Apart from this Shini is also a photographer as she posts a lot of sensationalized stunning photos online. Holding a record of 209,000 followers on Instagram.

11) Maja Wyh

Today, holding 262,000 followers on Instagram, Maja Wyh is a digital fashion tastemaker from Germany. She st5ands out to be unique for her oversized clothing designs with a vintage look.

Maja Wyh

Her love is towards loose and vintage clothing, through years she gets the feeling of what fits best for the public. She has been a huge impact in the Fashion industry for her outraged style of dressing and has been called the Queen of oversized outerwear.

12) Candela Pelizza

Candela Pelizza is a Model, Social media influencer & blogger who has walked the runway and has also modelled for huge brands like Gucci, Kenzo, Vera Wang, and more. Brazil-born, Italian-based model has over 505,000 Instagram followers. She consistently is stealing the focus with her willowy frame, making the 34-year-old a real big deal in the fashion industry.

candela pelizza

13) Camille CharriÃĻre

This fashion icon is a French model conquering the fashion industry’s leading influencers, well known for her sharp take on the fashion bloggers at present. Camille CharriÃĻre has collaborated with brands like ChloÃĐ, Mango, H&M, Tommy Hilfiger and Harrods.

camillecharriere

She got the focus on herself by bringing in French style and luxury mixes together as a combination worth of style. Now living in London, she has over 639,000 followers on Instagram and runs her trending blog

14) Garance DorÃĐ

Garance DorÃĐ is a French illustrator, author, and photographer well known for her fashion blog. She was working as a freelancer in France before blogging. Soon after she began her blogging, she started incorporating writing into her posts perfectly.

garancedore

She also started photographing around Paris in 2007 for her blogs making it a unique street style subject. Since then she began working with huge brands such as ChloÃĐ, Chopard, David Yurman, Tiffany & Co., Surprisingly making a rank at New York Times magazine as the ” Guardian of all style.”

15) Pandora Sykes

Pandora Sykes is a speaker, podcast co-host, and journalist from London, famously known for her enthusiastic hard work on broad array of platforms. Currently working as an Editor & digital communist at ELLE magazine.

pandora sykes

She has written for titles including Vogue.co.uk, The Sunday Times, The Guardian, GQ Marie Claire, Man Repeller, and The Telegraph. Pandora has been working for pop, fashion, social culture, mental health and has also interviewed a lot of celebrities around. Her core goal I to make women feel less lonely and more understanding

16) Gala Gonzalez

The 33-year-old all-star supermodel is a designer, DJ, fashion designer being recognized as the first Spanish fashion blogger. Gala Gonzalez became a fashion Instagram influencer due to her unique outcasting style and photographs, making the utmost supermodel in the world also being an influencer on Instagram. She makes regular updates of her photos and looks, plus the behind the scenes of the Fashion weeks and shows.

galagonzalez

17) Ines de la Fressange

This 61-year-old French model, style icon, fashion designer, aristocrat & perfumer. Ines de la Fressange was one of the top supermodels and was named the International Best Dressed List Hall of Fame in the ’90s. Now she has settled with her ” Evergreen Look.” Becoming one of the major fashion Instagram influencers who regularly combine with brands to produce the best collection ahead, with her settlement of styles.

inesdelafressangeofficial

18) Jeanne Damas

Sometimes it can get a little awkward when looking at what the fashion Instagram influencers are wearing. You might be wondering whether if it is even possible to wear that thing to feel the goodness.

jeannedamas

With Jeanne Damas that is not the case, she puts together an enviable look that could be perfectly matched with the brands of collections you choose t wear.
Jeanne Damas is an actress, model, and founder of her clothing line ”Rouge.” She made her debut in few films and appeared on the Forbes under 30 list.

19) Madelynn Furlong

Madelynn Furlong is an all-natural model, blogger, designer, and stylish. She won Wide Eyed Legless blog site, where she shares her thoughts and experiences about all her designs and styles. She later became the top fashion Instagram influencers, street style, plus photos of her adventurous life with a combination of model

madelynnfurlong

20) Alex Stedman

If you are looking for a budget-friendly look, then Alexa with over 166,000 Instagram followers should be given a click. She has been working as a Fashion stylist and journalist for the past 15 years in London. Furthermore, starting her blog, The Frugality with absolutely zero plan. She posts legitimate photos of herself showing off enviable but surprisingly charming affordable looks, becoming a huge fashion Instagram influencer in the world.

thefrugality

21) Reese Blutstein

Reese Blustein works along with her twin sister, Molly. The twins living in Atlanta, Georgia decided to maintain an Instagram account and post pictures of themselves with their outfits on Instagram. Their inspiration was her grandmother, they started by looking at the interests of others in posting on Instagram and two years later, naming their profile, @double3xposuregetting over 161,000 followers on Instagram, which drove them of becoming the two major Instagram Fashion influencers.

reese blutstein

22) Giovanna Engelbert

This 39-year-old star is an Italian born fashion stylist and Creative Director, she is a street-style designer and editor for Japanese Vogue living in New York. The supermodel with over 737,000 rising followers, works hard with little sleep posting irresistible photos of herself on a daily basis meaning-making her the up-ranked model fashion influencer on Instagram.

giovanna engelbert

23) Patricia Manfield

patricia manfield One unique feature that makes her stand out the best in her ‘’ no filter’’ pose on her Instagram stories since she has flawless skin. Her feed is high-value fashion with a successful engagement on Instagram!

24) Helena Bordon:

Helena Bordon is a famous Brazilian fashion blogger & socialite, she co-founded the high street fashions of Brazil with her childhood friends. She started offering a wide range of men’s and women’s accessories with high-quality styles. Being an avid blogger, she keeps on updating regularly about her fashion, style, beauty tips, style and more. In 2013, Helena made her first creative set of Jewell collections with a limited range called LOOL.

helena bordon

25) Olivia Palermo

She first began her career as a reality TV show host and model, becoming a style icon with millions of Instagram followers making the top fashion influencer in the industry. She is the Chief Creative Officer and Founder of Olivia Palmermo Inc, her passion for design and appreciation for quality has led her to be followed by a lot of people around the world. She owns her style of confidence, creativity, and entrepreneurship.

oliviapalermo


Fashion Thoughts!

The betterment of a personality depends on one’s dressing as well! Being said this, meantime I hope the above given ‘’Top 25 Fashion Instagram Influencers,’’ might have brought in some ideas on how fashion looks like, also helping you with foreseeing the upcoming trends for the next decades. Have you started following them, yet? In the downside topic, I have given you the top 25 fashion Instagram influencers currently conquering the world in the 21st century. Take a deep look at each and every fashion influencers Instagram profile and know your taste of fashion and style. It would be great if you could come back here and tell us about your most favourite influencer and style you loved the most looking at. I bet you will have something to say!

 

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22 MayBloggingDigital MarketingSocial Media

LinkedIn – The Important Professional Networking Platform

Over the past years, LinkedIn has turned into a crucial personal branding tool. This virtual professional network has transformed from an online resume to a professional networking platform for complete personal branding.

 Get to know about LinkedIn

If you are a university student or a working professional, you must know about LinkedIn. But what is LinkedIn is exactly about that everybody is crazed over? LinkedIn is “the world’s biggest professional networking platform with millions of users and its growing wild.” The individuals at the LinkedIn platform have made it their mission to “join the world’s professionals together to transform them more productive and successful.” Lots of users on the internet have one or other types of social media accounts. LinkedIn also works in the same way as other social media platforms works, but instead of connecting you with your friends and relatives, it connects you with the professional people who work in your field or related to your profession. LinkedIn also lets users search for job opportunities and connect with their potential employers.

Video Source: YouTube/LinkedIn India

 

Why should you have a LinkedIn profile?

Many individuals in the corporate world have their own LinkedIn profile because they know why LinkedIn is important. You automatically make yourself searchable when you are online. Numerous recruiters search for their prospective employees online, often watching to fill particular job positions via professional networking sites like LinkedIn before they posting the job details on a job database. When this way is used, your LinkedIn profile will act as your resume. LinkedIn is also an influential networking tool. Your LinkedIn profile could be the first and foremost professional impression your potential employer has of you. If you have this question “Why use LinkedIn?” Then Continue your reading to get to know the importance of LinkedIn.

 

1) It is popular & has millions of users

LinkedIn has more than 500 million users; LinkedIn is the world’s biggest professional networking platform. There is a saying that popularity is not ever a good enough cause to get into something, but in this situation – it actually is. Not having a LinkedIn profile is considered a foible, with how widespread LinkedIn has become. Actually, recruiters every so often assumes candidates without LinkedIn profiles are basically not in the loop of how things are happening in the world. For the worse, they might totally disregard your application because they don’t consider you as a serious career-minded executive.

 

linkedIn-profile

Information From – Social Media Today

 

2) Topmost position at Google searches

When somebody searches your name on Google, your LinkedIn profile will probably display in the first or second position – that’s really powerful, isn’t it? This is based on the Gravitate Online research of nearly 8 million clicks, in which more than 94% of users were clicked on the first page SERP results while lesser than 6% were clicked to the second page SERP results and 50% of all clicks got the first and second positions.

 

3) People are researching you online.

People use all kinds of methods to get to know about you and LinkedIn gives you a chance to regulate what they learn about you, for example, you can let them know about your strengths and about your company or brand. Now you have this question, who are these people? They can be the people who you know, the people who really want to know about you or the People who really matter to you, like your prospects, manager, employees, customers or competitors. All of these people use your LinkedIn profile to learn about you. People often search for you before they actually meeting you for the first time or after reading an article where you were featured in, or when they decide whether to reply to your email or not.

business_coaches

 

 

4) LinkedIn has invaluable resources.

LinkedIn supports you to grow your accomplishments by providing you key knowledge and connections. Do you need to source your workers? Want to resolve problems that can’t be solved by the workers in your corporation? Need to connect with your customers? Need a service provider referral for your business? Want to research your competitor? Need to know who’s in a potential customers’ network? Then this professional networking site is the best choice for you as LinkedIn places all of these properties at your fingertips.

 

 5) You don’t have any idea what you’re missing out on.  

When you are reading this post, somebody is searching for you and your services on LinkedIn. You should make sure that you are highly noticeable to that person.  This means having a complete LinkedIn profile that’s contained with the right information which is related to your thoughts, services and leadership so that opportunities can effortlessly reach to you. There will not be any job entries in the near future. Rather employing managers will use their social networks like LinkedIn to find their ultimate candidate.

researching-you-online

 

6) You will stay connected to the current trend.

Following other well-established companies and thought-leaders help you to get regular update about what’s going around in your industry. You can easily get firsthand information that is not filtered by the media. Moreover, via brand connotation, you can make a clear statement about yourself every time you follow a leader or company because those names undeniably going to influence the individuals who are seeing your LinkedIn profile.

 

7) You will automatically get connected with people.

In a corporate world where we all are overwhelmed with more tasks than time, it’s become a big challenge to staying connected on the ever-growing crowd of contacts. On the other hand, LinkedIn lets you to regularly update your status and instantly letting everybody in your connection know what are the new things happening in your world and where can they find you. You can grow these connections simply by joining other groups, which give you additional opportunities.

how linkedIn works

 

8) It’s the most effective method to maintain your network.

By using tags you can organize your LinkedIn contacts into groups that make more sense to you. LinkedIn develops as your permanent contacts database whereas letting you share your information with numerous subgroups of your contacts. By using the “find alumni” feature you can easily add contacts from your schools, colleges and former employers. LinkedIn becomes your own CRM system for handling and interacting with your contacts. Now you no need to use your email as your contacts manager, therefore, you can use your LinkedIn profile to maintain your connection with people.

 

9) Best personal branding podium.

LinkedIn offers you lots of best opportunities to upsurge your credibility and visibility with the allies of your brand community. It allows you to be associated with huge networks of contacts. Now LinkedIn also allows you to add images and videos in your summary and experience fields, therefore you can develop a 3D view of your brand by using all the features of LinkedIn. It will help you to paint a convincing portrait of your real self.

best-personal-branding-podium

 

LinkedIn Free and Premium Account Subscriptions

Are you still unsure which LinkedIn membership is right for you? You are probably trying to figure out whether you can get going with a free LinkedIn membership or if there are any benefits to upgrading your profile to Premium. To help you out I have put the information about the different features and tools contained within the free and premium LinkedIn membership and how they can benefit you.

 

1) Free LinkedIn Account Membership

Let’s begin with the free LinkedIn account, with the elimination of numerous features that were once existing in LinkedIn’s free account, many people are left questioning if LinkedIn is still beneficial with a free account or if they need to shift to a premium account to remain valuable to the time and resources they have spent in. LinkedIn is still the best place for most professionals, salespeople and B2B businesses to discover and connect with their ideal customers.

You can still find and connect with people with your regular posts and status updates, also engage in many ways with your connections. These are the benefits you can get from LinkedIn as a free member:

  • You can create your professional identity online.
  • You can easily build and maintain a huge professional network for yourself.
  • Find and reconnect with your schoolmates and colleagues.
  • You can request and offer references.
  • You can search and view profiles of other LinkedIn users.
  • You can receive limitless In Mail messages.
  • You can save up to three search results and get weekly alerts of those searches.

LinkedIn is an active professional networking site for professionals with more than a half-billion memberships. The influence of the LinkedIn platform is that you can rapidly and simply discover and connect with professionals and industry people from all over the global.

 

2) Premium LinkedIn Account Membership

LinkedIn provides numerous varieties of premium memberships; below are the present premium options that are available on a monthly paid plan in USD. This professional networking site offers paid account choices for job hunters, sales and talent experts, as well as for the common professional people who wish to get more out of their LinkedIn profile. If you have a LinkedIn free account and wish to upgrade it to a premium account, you can compare and find out which account type is more suitable for you:

  • Premium Career Account –You wish to get hired then go ahead with a Premium Career option.
  • Premium Business – You want to get detailed business insights and expand your business then go ahead with the Premium Business option.
  • Sales Navigator Professional – You want to generate leads and build your clientele then go ahead with the Sales Navigator option.
  • Recruiter Lite – You want to find and hire talents then go ahead with the Recruiter Lite option.

premium linkedIn membership

 

LinkedIn API Version 2.0 – 2019

LinkedIn API version 2.0 has the latest advanced technology associated with APIs and for authentication, they introduced OAuth, 2.0. From 1st March 2019, Developers who have been using LinkedIn APIs are requested to shift to LinkedIn API Version 2.0. This newest update will enhance numerous options through the developer’s program. LinkedIn Developers program will allow apps and website owners to let their users have a personalized experience on their site and also allow them to use their professional identities for third-party services and share outside content from other apps and websites.

By Signing In with LinkedIn account users can also log in to other apps using their LinkedIn profiles data. API only acknowledged the “Lite Profile” data with limited profile arenas. LinkedIn users will be able to share links of other sites through their LinkedIn network. However, this API has been already available in Version 1.

For handling company pages, APIs version 1 was used. But version 2.0 will be combined with LinkedIn marketing developer Program which means only the developers who will take part in the marketing developer program will get permission to access API version 2.0.

 

LinkedIn is now disapproving of many other old features that are not popular among its users. Let’s have a look at them.

1) Verification:  OAuth 1.0 will no longer be available and developers will have to use OAuth 2.0. This version meets all the business standards and by now used by numerous developers.

2) Software Development Tools: JavaScript and Mobile SDKs were removed from March 1. Now developers required to move to OAuth 2.0 from apps directly

3) Plugins: LinkedIn is disparaging the Member Profile, Company Profile, Company Insider and Alumni Tool plugins, or any other plugin used to enrich the functionality of the website by producing drop-in code.

 

After these changes have been implemented in the front-end design, there are expectations that the developers portal will also be reshaped, which will allow managers to access apps so that they can easily discover product information and read documents.

linkedIn magic mirror

 

Conclusion

I think this post has stressed enough just how huge a role LinkedIn profile play in your professional life. Having it on the top of your resume can be the variance between having your job application avoided and obtaining an interview. Through the LinkedIn profile, you can build a virtual professional relationship with people in your field, get mutual connections and even connect with your ultimate role models. Don’t forget that your LinkedIn profile should continuously be a work in progress. Update your LinkedIn profile regularly.

I hope that you have found this blog post to be beneficial in helping you to understand and build a LinkedIn profile that will work best for you.

Have any more questions about LinkedIn Profile? Let me know them in the comments.

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02 MarSocial MediaSri Lanka

The Top 20 Social Media Influencers Brands In Sri Lanka.

In Sri Lanka, we are tired of hearing about influencing brands! But, what about social media brand influencers? Is any brand pop up in your mind, when you hear the word “social media”? Umm! that might be an influencing brand.

Certainly, social media was built as a platform for individuals to connect with people but nowadays it has become more impactful for brands also and plays a key role to influence a brand.

There are huge differences between influencing brands and social media influencing the brands. According to Sri Lanka, you unquestionably can detect those differences since the social media influencing brands are contrasted from the influencing brands. Yes! It would be strange if you have already known the leading brands of Sri Lanka.

Here! Figured out the top 20 social media influencing brands in Sri Lanka which you could encounter in your Facebook newsfeed.

1. McDonald’s.

Are you a food lover? If yes, there is no chance to be without knowing this!

It’s absolutely crazy that Sri Lanka has 6 million social media active users but above 78 million are following McDonald’s. Ehh?? The cause might be foodies are throughout the world. They understand the quality over quantity in terms of post length and it is grabbing excellent engagement!

Attractions:
1. The colour code of the brand and the way of utilizing it in designing, impulse people to likely follow and associate with them.
2. They are eager to hear their customers’ feedback as they respond promptly.
3. They know and provide what people actually expect.

mcdonald's

Impression:
1. Could apply a bit more diversity in types of content posted.
2. Better to fix the recent reviews as it seems quite bad.
3. As videos have got more engagement, focusing on video may get more engagements.

Go through the page and feel the taste!

2. KFC Sri Lanka.

If you are a follower of the above one, this is not dissimilar for you. An international brand with new dishes for local plates in Sri Lanka. The larger the better! Over the last seven days, 5K plus people have conversed about it. They perform well into making a freakish visual impression on users. Completely! KFC Sri Lanka doing all right, but there is a flavour to add.

Attractions:
1. The blend of various content types of posts on this page is fabulous!
2. For engagement, the range of post matters! Here the average length of the post is 127 characters that might be a cause to lead the engagement.
3. Page’s activity level seems pretty good!

KFC Sri Lanka

 

Impression:
1. The first impression is the best impression! Could record fundamental information like location, mail id.
2. Make users post content would be fine as it looks obstructs for user engagement.
3. If they fix above one, the responsiveness of the page also would increase.

Discover new recipes in your newsfeed with KFC Sri Lanka!

3. NESCAFÉ.

It all starts with a NESCAFE! Can a brand rollout in almost 11+ minds within seven days? Definitely! Moreover, Nescafe proved that the larger the better. Each aroma of the page is adorable with 37+ million coffee lovers.

Attractions:
1. All the metrics actually are higher.
2. Best responsive time generates more engagements.
3. They use the content as a voice to interact with people and several contents spot a place in people’s mind.

Nescafe

 

 

Impression:
1. There is a sweep to boost how often they post content.
2. 10% are videos meantime photos are 90%. However, they are receiving higher engagements through videos so giving a centre place for the video would be super cool.

Let Nescafe contents pop up in your profile!

 

4. JOHNSON’S baby.

Can anything make a better childhood period like JOHNSON’S baby? The icon of childhood! It’s followed by a huge number of baby-lovers though less amount of characters only uttering about it! What may the cause?

Attractions:
1. The classic profile and cover photo drag people to fall in love with the theme.
2. They respect the time of whom interact with!

johnson's baby

Impression:
1. Suggesting to boost the activities to enhance the impressions.
2. Post length is generally not great.
3. May use a lot more distinction in types of contents.

Don’t forget to follow this amazing page!

5. MINI.

Have you heard this brand name? However, kenned by 11 million frames! The title may be “MINI” but the audience community is “Huge”. The metrics of this page is unpredictable as it has more participants around the globe! Overall dimensions of the page look pretty cool!

Attractions:
1. The classy concepts direct to more engagements.
2. Facebook Events are handled on the page successfully!
3. Milestone strongly expresses the quality of the brand.

Mini

 

Impression:
1. As they have an enormous following, could develop the activity.
2. Perhaps, they may add more details in about portion. (Products, Background, Features)
3. Recommended going for Facebook ads which can drive more traffic.

Heed and get inspired!

 

6. Daraz Online Shopping.

Do you like online shopping? Apparently, no one can be. You also would have witnessed Daraz Online Shopping at least once in your timeline since it is recognized by over 11 million followers. And, it’s wondrous that this brand was expressed by 12000+ people within the last 7 days.

Attractions:
1. First of all, the theme of the page and Facebook ads urge people to likely follow.
2. The front page showcases that their connected activities.
3. Contents of brand products carry out their quality to viewers.

daraz online shopping

Impression:
1. When people view a colour, they could visualize a mental picture of your brand so, Sticking with one colour would be perfect!
2. Better to let people interact with you as more are eager to catch about them.
3. Boosting the image content like videos would tend more actions.

Hit the like button and fulfil your needs in one spot!

7. The Body Shop.

Feeling worried about chemical cosmetics? which means you haven’t gone through The Body Shop yet. It stands out among 8 million people. Even though, few numbers people only experience its amazing highlights through social media. Everything runs smoothly, yet there are ways to boost!

Attractions:
1. Posts are unique and authentic that reveals the reality of products.
2. They don’t hesitate to hear and interact with consumers.
3. The option in the offers sector is great!

the body shop

Impression:

1. As a big brand, they may try advertising on social media.
2. Might have taken the power of Facebook Events.
3. Post length is generally not great.

Just breathe out and take time to feel chill!

 

8. TGI Fridays Sri Lanka.

Hooray! Again caught the preferred one. Is this page familiar to you? you may not, but beyond 6 million of you seize its updates and 1k + are weekly associates with them on social media. Are you willing to relish the essence of the page? Just follow them and get delicious dishes on your Facebook wall.

Attractions:
1. Like a visual treat, their posts instinct to feel the flavour of food.
2. Appropriating the event pages is superb!
3. Average post length draws more viewers.
4. The final flourish is the quantity of content and information that users looking for!

tgi fridays sri lanka

Impression:
1. Could use more diversity of content posted.
2. Appears like not a very active page presently.
3. It would be fine to use ads to reach more people.

Check out & place your order today!

 

9. Sri Lanka Cricket.

There may be people who do not know to play cricket but there is no one who can be without loving cricket. Do you get the updates of our national cricket team? yuh-uh! it is being attracted the attention of more than 2 million cricket lovers with evident contents. This page is like a playground where all the global fans gather!

Attractions:
1) Facebook Events are being performed successfully!
2) The combination of contents causes excellent engagement.

Sri Lanka Cricket

 

Impression:
1) They may let people connect with them.
2) Engagement level sounds good though there are ranges to fill the better position.

Make a knockout and notice the notification!

 

10. Dialog Axiata.

The apt example is here for social media influencing brand, Dialog Axiata owns a grand influence in social media through 100% activity level. Imagine! how much it would impact on people whereas 78k+ were talked about it. Is there anyone who doesn’t inspect at least one content of Dialog Axiata? probably NO ONE.

Attractions:
1. On this page, a texture of contents and engagements joins mutually like 2 puzzles.
2. Users love their flexible responsive time management.
3. Overall the page seems too good!

dialog axiata

Impression:
1. Looks few captions of contents are written in the native language. So there is scope to raise the actions like using an international common language.
2. Swelling the about segment would be fine! (Phone number missing, Email missing, Milestones not enough )

Without scrolling, kick into the page for entertainments!

 

11. Dilmah Tea.

Has this fragrance ever come in your wall? Hmm! It blossoms between 2 million tea addicts not only in one social media channel but also others too, since they do social service as well. Their events gain high gigs to the page. The tea room doing quite well yet can add more sweets!

Attractions:
1. Page wholly covers by classy contents.
2. Through captions and pictures, they carry the exact concern of what people expect!
3. Obviously, the crux of the biscuit is feedback!

Dilmah Tea

 

Impression:
1. It would be perfect if they figure reviews option which encourages people to connect with them.

Direct Dilmah Tea to display in your home!

 

12. Mobitel.

We all hear about Mobitel but how many of us are the follower of it? Hmm! This may be addressed by fewer people than less than previous ones but the page’s PTAT is greater than them. What else a brand need? They connect with people through more events. Additionally, the brand colour is liked by all.

Attractions:
1. Candidly contents catch characters!
2. They often attach with the users in real-time along with the live video.
3. Activities look frequent which draws more audience.

Mobitel

 

Impression:
1. As a social media, more remarkable to raise an International voice which helps to reach more audience as it has a determined set of the audience only.

Say hello to Mobitel!

 

13. Newsfirst.lk

Like “A good face needs no paints”, a well-known brand no need influence to shine. There is no one who does not know Newsfirst which is Sri Lanka’s number one mainstream news brand. This page’s metrics are variable since all need its service. And the crowning accomplishment is admitted by over 1 million heads. The native brand with the native broadcast!

Attractions:
1. The genuine contents are really a sense of witnessing the incident.
2. Fantastic rebuttal levels!

newsfirst.lk

Impression:
1. Humbly, suggest maintaining the quality of content.
2. Might have used the event page well.

Check out the latest news!

 

14. I Love You.

Erm! Is it really strange to you? However, 200k has a conversation regarding this. I love you is the destination where you can pick up a variety of advertisements. It is entirely covered by entertainment kinds of stuff. Doing wonderful, even there are paths to go.

Attractions:
1. Page’s engagement level is high!
2. The merge contents and it’s being like what the followers expect is directing for more walls.

i love you

Impression:

1. It would be glorious if they update the quality content.
2. Recommend to answer for the user posts in a timely manner and focus on response time as the users are willing to socialize.
3. Beneficial to keep a valid username that relevant to the page name.
4. Final and important one is if they consider the language, might reach more hearts.

Tailgate the page to track information!

 

15. ikman.lk

Hopefully, at least once you would have come across this way. It is spotted by 800k and rolling out in 22k minds. This page stands out for the website where people can buy and sell products. Seemingly, the engagement level is high!

Attractions:
1. The way of applying the brand colour exposes the content quality,
2. The timing of posting content and the combination of content types are pretty cool!
4. This page is connected with 100+ pages that stimulate cross domain interest and increases whole engagement.

ikman.lk

Impression:
1. Could have reviews option since people like to share their feedback.
2. It would be good to develop the number of posts per day.
3. Recommend catching attention with a wonderful cover photo visual.

Wrap the page for wondrous features!

 

16. ODEL.

According to ODEl, whether we do shopping or not but we all follow it to peek at the classy and unique images. Isn’t it? It catches almost 8 million eyes and 17k are talking about this. The page influences, changing the lifestyle of a personality. Hasn’t it ever spurred you to purchase at least one?

Attractions:
1. The mix of multiple content models on this page is marvellous!
2. Quality is the pillar of entire engagements.
3. They join with people through events.
4. Habitually, the page’s activity illustrates

odel

Impression:
1. Reviews option is missing like a puzzle missing from the picture.

Follow ODEL and live the fantasy!

 

17. Seylan Bank.

Why people follow a bank’s page? Does it really have anything serviceable? Hmm! A page can give valuable information with interesting contents means WHY NOT? This page views like a festival and 600k are celebrated! It utterly stuffs innovation, creativity, and fantasy what strongly drags a crowd.

Attractions:
1. Communication! This page is mostly answered for the user comments.
2. The content mingled method is best!
3. The tab “Seylfie Hall Of Fame” reveals how they appreciate their fans.
4. And the label “Branch/ ATM Locator” is quite strange from similar pages, Moreover, it proves their value.

seylan bank

Impression:
1. It would be perfect if optimized the reviews as it views somewhat dejected.

Beat the like button and have a visual treat every day!

 

18. SriLankan Airlines.

No need influence to this brand like “a sun not be dispelled by a hand” nothing can disappear this brands fame. Still, it is admired by 500k and the PTAT (Page Talking About This) rate also being high. The timeline is super clean with proper captions that mainly niche for the target audience, it brings people to relish this page. Haven’t you ever wondered like whoa! does this brand truly from Sri Lanka?

Attractions:
1. Contents feature and the post length grab everybody souls.
2. Their efforts to catch people hearts is excellent!
3. Both contents get huge actions since they present what people expect!

srilankan airlines

Impression:
1. Could have review option as it has global fans.
2. May improve the timing of posting contents.

Once fly into the page to bring comely clouds to your timeline!

 

19. Kelly Felder.

Ladies! have you already know this brand? if no, just take this chance to understand! It has been credited by over 500K heads and almost 40k are weekly chatted about this page. The rich and fashionable contents make people like experiencing in real-time, it turns more eyes to the spot. In social media, they are doing quite well, not bad at all.

Attractions:
1. They communicate with customers without sitting back and see what talk!
2. Tone and fuse of contents are mythical.
3. Username is enough comfortable to commit in memory.

Kelly-Felder

 

Impression:
1. Could use the event pages more efficiently.
2. Comparatively, features appear slighter poor so it would great to consider that.

Let Kelly Felder sink into your sea!

 

20. DIMO Lanka.

We all heard this name somewhere! Since it is built above 500k people’s trust and importantly influenced people in social media through contents which exposes the culture, and that reaches higher than other content types. Rather than reviews they can give the personal feedback also via feedback option, it seems unlike with its similar pages. This one and events are making a real personal connection with the audience. What else a brand need than the love of customers?

Attractions:
1. Posting new content at a solid pace.
2. Doing an incredible job drafting in their sense statement and presenting the information.
3. They are being active with no barrier.
4. Fantastic response levels!

Dimo-lanka

 

Impression:
1. Could advance the length of posts would create a much engagement.
2. Better to add a bit more variation in the types of content posted.

Tap the like and start living with DIMO Lanka!

Booh! It’s time to conclude, hope you have got to know some hacks which can implement to meet the huge crowd and how to retain them through social media.

As I mentioned before it might be strange if you have already known the leading brand. This means nothing can be perfect in all places; if a thing is good at one, another one would be at another one. Above! it all about the brands which are good at social media.

Need to influence your social media but have no idea? Use the above hints which these brands appropriate to stand out in between the bulk of brands.

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27 AprNewsSocial Media

Facebook Bade Farewell to Explore Feed & Welcomed Closer Together

Facebook Bade Farewell to Explore Feed & Welcomed Closer Together

On the 1st of March 2018, Facebook announced the end of its disastrous Explore Feed experiment, after harsh criticism from users and journalists. October 2017 saw the worldwide launch of an alternative News Feed, named Explore Feed, a feature previously exclusive to Facebook’s app. It aimed to encourage users to stumble upon content that might interest them. When News Feed focuses on posts from family, friends, Liked and Followed pages, Explore Feed displayed content pertaining to a user’s interests.

news_feed

The content on Explore Feed wasn’t entirely random, as it included items that a user had previously shown interest in, or that were popular among their friends. With this update, Facebook aimed to increase the spending time of online users. In fact, this social media giant regularly introduces new features as alternatives to News Feed. However, most users never veer from News Feed to actually discover such features.

An unexpected update

Surprisingly, in an isolated experiment rolled out in six countries, namely, Sri Lanka, Guatemala, Slovakia, Serbia, Bolivia, and Cambodia, a different variant of Explore Feed was implemented. All content other than posts from friends and family was displayed under this experimental feed. Consequently, blindsiding businesses and news organizations in test countries, and leading to a massive rise in misinformation regarding test product.

Adam Mosseri, Facebook’s head of News Feed, shared through a blog that Their social networking platform frequently tests design changes, new features, and ranking updates. Doing so allows them to understand how Facebook can be transformed for everyone’s benefit. Some changes including Live video, GIFs, and Reactions garner positive feedback and become available to all users. Conversely, some experiments like Explore Feed fail to generate a positive response, or do not meet user requirements and are therefore discarded permanently.

facebook explore feed

According to Mosseri, Explore Feed was launched on a trial basis. Since, surveys and feedback revealed that users wanted to see more updates from family and friends. Subsequently, leading to the conceptualization of two separate feeds, one strictly dedicated to posts from loved ones and the other for updates from Pages.

Facebook operated under the assumption that this change would prioritize a user social interactions. As posts from media, brands, and businesses would no longer feature in News Feed. Post-launch surveys, however, indicated that users were unhappy with this new system. Two feeds hampered chances of connecting with friends and further inconvenienced users when important information was missed, Mosseri added. Therefore, after five months its launch, Facebook pulled the plug on Explore Feed.

Experiment after-effects on Facebook Pages and associated businesses

Critics condemned this Explore Feed experiment labeling it an Orwellian move that significantly increased the circulation of misinformation. Filip StuhÃĄrik, a Slovakian journalist, opined that Facebook seemed unfazed by current happenings in its test countries and disregarded consequences. Using CrowdTangle data he showcased how professional journalists were negatively affected when fake news channels flourished.

Mosseri accepted this criticism because Facebook abruptly changed the social media landscape in six countries without considering its impact on business. Additionally, stakeholders’ input was not heeded and test subjects weren’t adequately informed about this new product. He assured that methods of evaluating countries for test products and communicating about them will be modified. Being the world’s largest social media network, Facebook faces immense scrutiny and pressure from governments and users to create less addictive services to curb the dissemination of false news.

Explore Feed’s failure can also be attributed to the choice of test countries. A majority of users in these countries never explore Facebook’s other features, therefore, the removal of brands, publisher and Page content from News Feed has only reduced organic traffic to businesses.

StuhÃĄrik tweeted that he was pleased with Facebook’s acknowledgment of mistakes and decision to end said experiment. He hopes future experiments will be conducted keeping in mind the current situation of a test country.

According to him, owing to this experiment news media websites stopped relying on Facebook for organic traffic. He predicted that traffic is expected to reduce significantly in the future. Since News Feed will emphasize posts from family and friends over media outlets. Thereby, forcing established businesses to reconsider life after Facebook, and formulate creative ideas to improve traffic and retain loyal audiences.

Cambodian media outlets were also pleased to hear this experiment was called off. Since Facebook has emerged as a prominent platform for political news in the country. Cambodian Prime Minister, Hun Sen, who is up for re-election in July, forced traditional and independent media to shut down, especially for criticizing his government. Hence, Facebook became the sole source of news for Cambodian users, although in light of said update viewership plummeted up to 40%.

It wasn’t just the general users who lost access to reliable news sources, but businesses and other organizations suffered similar losses. For instance, had Cambodian entrepreneur In Vichet launched his online business ‘Little Fashion’ at the beginning of this year instead of 2010, it would have run aground. Since Facebook would have pushed all content from organizations and companies into its Explore Feed.

‘Little Fashion’ an online shopping outlet gained a huge local clientele through Facebook’s News Feed in its initial years. Currently, it is among Cambodia’s most successful e-commerce ventures. Vichet believes that had this update been rolled out a few years ago, it would have proved disastrous for his business. Sellers who depend on this platform for boosting sales and marketing might suffer greatly with any changes to the current News Feed system, he added.

The Cambodian economy is fragile and using them as test subjects when they are not evolved on social media is robbing them of their few opportunities. It has been observed by digital marketing firms that Cambodian businesses using Facebook for marketing were unaware for a month or two during the test phase that their outreach had declined by 60%. Facebook claims that these countries were chosen because there were no other tests being run on them. However, most critics remarked that the political and economic conditions of a country must be considered before conducting experiments that impact business practices.

Latest News Feed updates

Although such experimentation deeply affected the aforementioned countries, only social media managers who understood its full impact were alarmed. Before calling off this test, Facebook hinted that no plans of making Explore Feed global were underway. Simultaneously, they announced another update for News Feed, known as ‘Closer Together’, to address the original problem that ended in an appalling experiment.

This update streamlines News Feed content so a user only sees posts from loved ones and content published by businesses, which have specifically paid for a place on the main feed. Following this update, Cambodian businesses and NGOs that relied on said social media platform have had to make drastic changes in terms of techniques to retain audiences.

https://www.facebook.com/facebook/videos/10156988765141729/

The latest update will emphasize person-to-person engagement while limiting person-to-page engagement. This watered down version of Explore Feed will compel the page managers to modify their techniques and comply with the current algorithm. Facebook knows that to some extent users demand relevant Page content in their News Feed. Therefore, chances of charging for a Page-free News Feed are slim to none.

Over the years Facebook has transformed appreciably so it has been used. Therefore, despite their best efforts to increase interpersonal engagement, messaging apps are currently irreplaceable in this niche.

 

Read More
06 MaySocial Media

How to Remove Instagram Ads and Take Control Of Your Photo Feed

instgramstatics_2017

Instagram has become the leading app these days. I know for a fact that while I might survive without Facebook, I won’t be able to do so without Instagram and its posts on adorable puppies, delicious food and travel photos.

 

Sudden Outburst of Ads

Instagram has surely become better with time, but regular Instagrammers will agree that it was better without the ads that keep popping up on the photo feed these days. Instagram has postponed their decision to introduce ads for a long time now. The IG users weren’t very keen on having adds on their feed, but with Facebook taking over Instagram, it was just a matter of time before the ads appeared on the feed. Instagram runs on users who have signed up to see creative, witty and interesting photo and video posts and the company knows that including ads will kill the charm of the application.

 

instagram ads

Ads Similar To Photos

Instagram is therefore trying to test new ads with some companies who understand the user profile on the app. They work on putting forward ads that will suit the user and help them out. The advertisements on Instagram appear like regular Instagram photos, something like the advertisements you flip through when you go through a high-end glossy magazine.

Yes, it will be a crime to admit that no one like leafing through the glossy magazines with their advertisements and similarly there are many users on Instagram who don’t mind the ads.

ads similar to photos

Are the Users Warming Up To The Ads On Instagram?

Given that the advertisements on Instagram aren’t cumbersome and doesn’t break the pattern of the photo feed, there are many who are fine with the intrusion of the ads. Instagram knows that the users are apprehensive and are hence pushing out the ads slowly to prevent the users from being overwhelmed with the sudden change. While some feel that the ads are a necessary evil for the app to continue, the IG users ultimately have the scope to decide how their photo feed looks.

ads on instagram

About Instagram Ads

For the ‘Sponsored’ ads on the application, you have the option to hide the content. Instagram clearly states in their policy for the advertisements that aim at showing the user ads from businesses that are interesting and relevant to them and for the same, they use your browsing information from the app and from their parent app, Facebook. Users will also see ads based on the pages and people they follow on the application. In fact, by hiding ads and selecting your option to remove them, you end up offering feedbacks that will go a long way in improving the content of the ads that are released on Instagram.

Instagram allows their users to opt out of seeing certain ads by changing their device settings based on user activity on Instagram and Facebook. Instagram has made it clear that the user information is safe with them and that no advertiser can access the user information.

remove instagram ads

If you are not very keen on seeing the ads on your Instagram feed, then you are in for some luck today! I have an easy trick that will make sure that your photo feed is no longer filled with the sponsored ads and you can breeze through the photos and videos without coming across those annoying ads.

Here are 2 easy ways to remove Instagram ads:

  1. Hide the Ads from Your Feed: Instagram has enabled an option where IG users can ‘hide’ ads and prevent them from popping up on their feed. If you see an ad with the word ‘Sponsored’ written on it, all you have to do is report and hide it. The ‘Sponsored’ ads will have a ‘â€Ķ’ in the upper right-hand corner. If you don’t want the ads to appear on your feed, all you must do is simply tap on that and click on ‘Hide This.’ The process to hide the ads is similar on both Android and iOS devices.
  2. Report the Ads: Since the developers of the app knew that IG users will go ahead and hide the ads from their feed when they have the option, they were smart enough to tackle the situation. So, when you click on the ellipses and decide to hide the app, you have to choose the reason for the same. IG users usually tend to pick ‘This is not relevant,’ and Instagram comes up with a message stating that it will pick out ads that are more relevant to that particular user. What happens now is that the app will track your activity on the application and find out products and services that might be necessary for you and show you ads for similar products and services. Now, if you don’t want any ads on your feed and it isn’t about them being relevant or not, so you can simply report all the ads as “Inappropriate” and you don’t have to see them ever again.

I tried this trick a week ago, and trust me, I haven’t seen ads on my photo feed for a while now!

 

Take Control Of Your Feed

Yes, I know some would call be mean for blocking the ads on Instagram since there are more than 500,000 active advertisers on the app per month, but then I don’t want my IG usage being hampered by these ads. I have already seen my Facebook news feed turn into a marketplace with innumerable ads, which often divert me to a new page.

 

Before You Go!

Many don’t mind the ads on Instagram since it doesn’t break their flow of going through the feed. With this blog, I hope I could provide you all with the option of having the upper hand when it comes to dealing with ads. The power lies with you dear IG users and you decide how your photo feed looks like.

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11 NovSocial Media

Social Media Management For The Future – 2017 and on!


Social Media Management can be a pain in the all wrong places if you do not execute it in an organized manner.

If you are a Social Media Manager, you would know that it takes a considerable amount of time to do the various, small-small activities. Needless to say, that it is super easy to find yourself distracted and waste a lot of time in the process, all thanks to BuzzFeed,  Upworthy, and Unilad.

If you are like me, then you spend part or almost all your day hopping from Facebook to Twitter to LinkedIn and on and on, checking analytics, strategizing and performing one out of your million tasks.

Back in 2014, Snap Chat was closing three years, and still failing to explain to marketers that it was not a sexting application.

News stories had predictions about Pinterest beating Facebook and Twitter in the race to paid advertisements.

Why Pinterest Ads Will Beat Facebook Ads – Mizz Information

How Pinterest can win advertisers and maybe beat Twitter – Digiday

Live Video Play, Face Swapping, and Auto-play, etc. were all on the horizon, lurking to unleash a different mix into the Social Media we once knew, and truly so. Social Media has evolved at a much faster rate in the last 2 years, than in the last 10 years before that.

history-social-media-2004-2014

As you can see from the image above,

With evolution, comes adaptability and us, Social Media Managers need to keep update with all the new skills this job keeps demanding. So, I want to talk about my key predictions for Social Media Management for the future and the most important skills the future SMM needs to have,

The 9 Key Characteristics of Future Social Media Hero’s

What are the ideal ingredients of a Social Media Manager in 2017? If we were making a list for 2014, it would still be a fairly short list. But, Social Media has evolved frantically with the rise of new technology and wider audience, certain top skills can be seen common in the most successful marketers, and they are:

  • Community Administration:

    If you compare all the top brands on Social Media, you will notice that they all have one thing in common – it’s their community. A good Social Media Manager must be able to manage a community, administer it, create connections and also grow the community by connecting the brand to its audience.

  • Customer Service:

    If you haven’t realized how important Social Media is for your customer service, then you are surely doing something wrong. According to research, more than 72% customers who complain to a brand on Twitter, expect a response in the next hour. Not to forget the Facebook Business Pages, which have constantly seen an up in Customer Interaction, thanks to the privacy quotient.

  • Content Curation:

    The end all and be all of Social Media. Content curation is the savior, especially for businesses that do not have the time and resources to create original content for their social media. It is an important skill to have for an SMM as you need to know what to share and what not to share, and when to share what you share.

  • Relationship Building:

    Relationship building is different from Community Management for reasons, because here you need to not only connect with your audience but also with your key influencers. This is a crucial skill, but unfortunately so, this is the most lacking skill for most managers. Proper Relationship building can give you access to, more credibility, larger audience; user generated content, social influence and of course, new leads and customers.

  • Videography:

    If you are thinking 2016 has been a massive year for Video, then just wait for 2017. 70% companies state that video is the most important part of their marketing strategy, and 2 out of 3 companies state that video will continue to dominate their marketing spend in the coming years. You need more reason to get this skill into you DNA? Facebook Live Videos are going to kill it in 2017, go ahead get the camera.

  • Creative DNA:

    22% of customers would unfollow a brand on Social Media if the content were too repetitive and boring. Thanks to lt and BuzzSumo for getting this data together. Social Media Managing needs to be top of the line in the coming years. With the rise of Social Platforms like WhatsApp and Hike, Google Allo and Facebook Messenger, people are becoming wary of the same type of content constantly flooding their news feed from different brands. The scene will soon get saturated to the point where people will stop reacting to the same things over and over again. We need to get more original.

  • Organization Skills:

    I am not simply talking about having a routine or a publishing schedule. With more features being unleashed in Social Networks than ever, managers need to stay ahead of the curve to make the most of the new features. This calls in for a little more than just having a content calendar. Better organization skills can entail having time every day to research and curate ideas for content that is out of the box.

  • Selling Skills:

    Gone are the days when Social Platforms merely used to be a mode of contact between brands and customers. Selling on Social platforms goes way beyond the conventional means of traditional selling. For one, you cannot be a pushy salesman on Facebook, but again you do not want to miss out on a likely customer by being too slow. To be better able to sell in the social realm, you need to quickly find customer pain points and demonstrate how your product or service can give them relief. 

  • Tech Savvy:

    Yes! You read that right. The key here is to be tech savvy to the point that you can spot key market shifts and adapt to changes quickly. With new Social platforms coming up, as a Social Media Manager, you do not need to become a pro in all platforms. But, if your audience is adopting a new network, so should you be able to learn the ins and outs of a social network and develop a Social Media Plan accordingly.

  • Search Engine Optimization:

    As Social and SEO get interconnected, SEO is going to be in the top 5 skills for Social Media Managers by next year. With more and more Social content finding its way into the search engine results, Social Media Managers should take the hint and learn basic things like Keyword Research and Link Building.

And lastly, as a Social Media Manager you should allocate time every day to:

  1. Review the day’s content
  2. Provide social media insights for major campaigns
  3. Read industry news
  4. Indulge in Live Q&A with CEO on Facebook
  5. Resolve customer queries
  6. Curate content for staff to share throughout the day
  7. Schedule the content for the coming days
  8. Go home and pass out browsing funny memes on Facebook.

Now, since you know what sets the stage for the Social Media Warriors of tomorrow, let’s take a deeper look at some of the interesting changes in Social Media, that are set to share the Social Verse. I am going to talk about 5 important things that have happened or are soon to happen; that should be on the priority list of Social Media Managers in 2017.

  1. Virtual Reality to Soon Set Foot into Social Media –

    Well VR is already in action on Facebook and YouTube with the 360o photos and videos, but we are sure to see even deeper integrations in future. Facebook is already integrating Oculus Technology in its 360-degree photos and videos, which allow users to look at a scene from different angles by looking right, up, left and down, allowing for a more captivating experience. It would be the perfect time to start learning how to use 360-degree cameras, as they are going to be huge for businesses. Don’t go about telling me you ain’t a photographer. I ain’t But I love what I do, and I am willing to adapt as times change, as my audience is more receptive to this new form of content in their news feeds.

    virtual-reality
    Takeaway:
    Social Managers who are keen to stay on top of the line, should learn the ins and out of VR technology and how it can be used better to engage the audience in the coming days. Think about 360-degree event coverage, sneak peek inside company tours to adventure destinations and moreâ€Ķ

  2. Social Shopping To Take Off Soon –

    In the past two years, all major social platforms like Twitter, Facebook, Pinterest, and Instagram have released in-line buttons. It is not too long before when YouTube may launch a 360-degree virtual shop for sellers wanting to market their products with a personal touch. The options that we presently have on these platforms are enough for customers to make purchases, without leaving the comfort of their news feeds. What is next? Facebook has recently launched a Shop section for Business Pages. Even though integrating storefronts is possible with third-party applications in the Business Pages already, but this is the Social Giants’ first move to shifting e-commerce right into the social space.

    Facebook-social-shopping-2
     Takeaway: If you have not integrated Shop into your business page, then you should do it at the earliest. Try to measure the insights from any movement in your business page to make data-backed decisions to sell products. Not all products are born equal, so you might as well find out which products your community is more interested in. While, you have been promoting the wrong products all this while.

  3. Live Streaming To Get Even More Mainstream –

    We already saw an uprise in the consumption of live streaming media, when Twitter-owned Periscope reported 10 million active users at the start of 2015. Then came Hubspot, one of the best moves from Facebook till date. I am sure that you are aware, but for those who don’t know or have magically skipped all the live videos in the news feed since March, this year – Facebook Live allows you to stream real-time videos from your mobile or desktop, without using any third-party application. This has technically changed how the massive 2 Billion user base of Facebook interacts with each other. And that’s not the end of it; Facebook has also introduced tons of Hubspot that give you eye-to-eye insights about the performance of your live videos.     live-streaming-concert-on-mobile-device

     Takeaway: Integrating Live Streaming goes way beyond the means of standard Social Media Management Suits like Hootsuite, Sprout Social, and Buffer.  At least, for now. If you aren’t already taking advantage of live streaming yet, then the time is now. Take a look at this post on Hubspot for Livestreaming ideas.

  4. Priority Customer Service in Social Media –

    Social Media and Customer service have always been key players. Why would people like to wait on the phone, when they can get their query resolved on Facebook or Twitter? According to our study of 500 Sri Lankan retailers, we noted that only 60% of them were using Social Media to answer Customer Queries. And out of that, only 17% were using Twitter and the rest 83% were doing on Facebook. The average time for customer response varied from 24 Hours to a Week, which surely has a lot of room for improvement.customer-support-2

    Most businesses do not realize the need to have a dedicated Customer Support in Social Media Channels due to the added costs. Even though customer service falls under the skill of a Social Media Manager, it should be taken more as a supervisor.

    Interesting Read: 75 Customer Quotes Facts, Stats, and Quotes

    Takeaway: Customer Support is a time taking process, needless to say, it is best served ‘right-from-the-oven.’ If your business is yes to extend full customer support in Social Media, it would be a right time now to start and slowly get a dedicated staff to manage incoming queries at the earliest.

  1. Heard of Community by YouTube Yet? –

    Well, if you haven’t already heard about YouTube’s latest endeavor to make the channel a bit more social, then you sure are not keeping up with your industry news. Nonetheless, it is not too late to jump into the YouTube bandwagon if you have been skeptical of YouTube as a one-sided media platform. Recently, YouTube announced a new tab next to Channels, that will allow content producers to indulge in lightweight conversations with their audience. This is what the official announcement from YouTube read.

    “do things like text, live videos, images, animated GIFs and more, giving [them] easier, lightweight ways to engage with [their] fans more often in between uploads, in real-time.”

    ..

    So it is self-explanatory right. A community for YouTube is going to be a huge success in the coming days. Not only will it allow content producers to interact with fans more often between uploads and video production, but it will also allow them to get feedback about what type of content their fans would like to see from them in the future.

    Takeaway: Having a video streaming channel was a must in 2015, 16, but this move from YouTube is surely going to huge and result in an increase in the -ever-so-exponential- the amount of time people spend on the channel. Hop into the first ever Video Social Network and start building your own YouTube community from now! The time is bright my friend.

There is an interesting book I read on YouTube for Business. Read pages 192 – 225 or 7.

And now, since I have given you a fair insight into what is going to change in the coming days, let’s take a look at some of my Social Media Management Hacks, that are sure to increase your productivity as wellâ€Ķ

Social Media Management Hacks for Productivity

I am going to list all the things that I use myself. Some may be tools, some maybe nifty little tricks. And they are in no particular order of importance or anything. Here you go:

Increase Tweet Reach with This Nifty Little Trick:

Use a period before tagging anyone with the @symbol at the beginning of a tweet to increase the tweet reach to your followers as well. Without the period, if you tag someone at the beginning of a tweet, your tweet will only be visible to them and their followers. A small but great hack if you want to include more people in your tweet battles.

Social Buzz Club to get more shares:

I see a lot of startups and new businesses struggling to get shares on their content in Social Media, no matter how much time they spend in research and development of content. Apart from leveraging employees, family, friends and supporters to share your content, you can also make use of Social Buzz Club. In this network, you can share your posts and others will share it in their networks. When you share, other content you get points, and these points can be redeemed into posting your content on this platform. It’s a great tool to build a community of people who constantly engage with your content.

buzz-club

Use Crystal Knows to Craft Better Introductory Emails:

Now, this trick is for Gmail. You can use com to find out how to break the ice with your prospective client or lead. What this tool does is, it analyzes public content in your name, to help you better communicate with them. The tool tells you about the personality, style, and communication and gives even deeper insights like – “this person tends to trust people easily.” Or things like “don’t write too much” .. “use emoticons wisely..”

Crystal-knows

 Use IFTTT to Automate Content Sharing:

I use IFTTT to Automate my content sharing across various web platforms like WordPress, Blogger, Weebly, Tumblr and also have the content shared on Facebook and LinkedIn, right when I click the publish button. I have lots of other IFTTT Recipes, and I find it a great tool, which saves me hours of work, that I would need to individually cut and paste links and titles, and images into various platforms individually.

IFTTT

Use The Reply Button To Create Twitter Threads:

I don’t see many people using it, but it’s a fantastic way to share longer content in the form of tweets. The idea is to have the contents ready according to Twitter’s character count, and post your primary tweet, followed by the rest as replies to your own You can create a complex blend of content, by mixing videos, pictures, links, and text into your tweet threads, making them stand out in other people’s feed.Reply-button

Use Tweetfull To Drive Twitter Engagement and Traffic:

As Tweets only tend to last for 24 minutes, you at least need 12 tweets to cover the entire day. What I do is, I use Tweetfull to auto re-tweet popular content based on keywords and hashtags that you select, which keeps your Twitter account lively all throughout the day. Even if the automation is good, I would suggest keeping the tweets on a lighter note, since you do not want to look like a spam haven.

tweetfull

Rapportive Helps Me Connect with People Who Mail Me:

Rapportive is also a web app for Gmail, like Crystalknows. What Rapportive does is it shows me all the places I can connect with a person, who has emailed For example, if a person emails me, I can directly send them a Connection Request on LinkedIn or follow them on Twitter, without leaving my email. This is another great tool for Influencer outreach.

Rapportive-connects-gmail

Optimize Your Opengraph Tags:

I learned this from the master – Neil Patel. When Neil started paying more attention to Open graphs, his traffic from Facebook increased by 174%. Don’t get baffled by the term, Integrating Opengraph Tags into your website is a matter of 10 seconds, which I am sure you can spare. The latest version of WordPress SEO by Yoast comes with Opengraph Tags integration as well.

Open-graph-tags

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Ending Notes:

On a parting note, I would like to remind you about all the things I mentioned in this blog.

Social Media Managers should have skills like Community Management, Content Curation, Customer Service, Creativity, Analytical Decision Making ability, Creative DNA, Social Selling, Relationship Building, Search Engine Optimization, and Organization.

Top things to integrate into your Social Media Action Plan in 2017, if not yet are, Understanding and leveraging Facebook Live, Getting used to VR technology, Selling Your products and services through social storefronts, using Social Media to master Customer Service, and lastly, join the first ever Video Social Platform – Community by YouTube!

All in all, Social Media Management can be a really time-consuming task, and it can be tough to accomplish if you are not doing it as a dedicated job. Irrespective of whether you do Social Media full-time or part-time, you should always take one full day out for Content Curation in a month. This should be the day when you shut off your distractions and solely focus on collecting the best possible content for your audience, be it in the form of Images, Text, Videos, Gifs, or any other media.

Use Google Calendar Alerts to the fullest by marking important dates for dynamic content sharing like Facebook Live Videos, Q&A Interviews with Staff and HOD, Virtual Reality Casts, etc.

I hope you found my study helpful. If you need help managing your Social Media Profiles, you can connect with me on our Facebook Page, or simply drop a comment below and I will get in touch with you. Thanks for reading.

 

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11 OctSocial Media

Will Workplace by Facebook Takedown Slack?

If you are annoyed by sending emails to your staffs to converse, collaborate and get tasks done, Workplace by Facebook is your solution at hand.

workplace by facebook

Workplace by Facebook is a software that was launched yesterday (10.10.2016) with 1K clients already on board. We are already familiar to collaborating software like Slack and Britrix24 which we use at work to keep in touch with our other colleagues. Now with Workplace by Facebook, we will be stepping into another dimension which will be similar to the Facebook we use for our personal use.

Enterprises normally don’t prefer its staffs using Facebook during the working hours. With Workplace, I think, it is going to be different. Here your senior officers are going to get you use Facebook’s Workplace since it is going to be a tool to be used for your office.

Although the mission of the Workplace is similar to Facebook – Connecting people – here it will be connecting you with your colleagues. While Facebook connects people with personal life, this software will be connecting different audience like your colleagues who you might not have even met, but are connected to the company network. So this is going to be a similar platform with different purpose like collaborating and connecting with your colleagues.

[blockquote photo=”” author=”” ] People do their best work when they have more knowledge of what’s going on at their company, and people work together better when they understand their colleagues. – Mark Zuckerberg  [/blockquote]

According to Julien Codorniou, the director of the project, since Facebook is not a new platform, enterprises doesn’t need to get its staffs trained to use it. 

The Workplace is going to be a competitor to Slack because of its primary feature – getting the colleagues collaborate in one platform. But, Workplace seems to overtake its competitor through its additional features like making the distant colleagues get accustomed to the company culture and make them feel that they are at the office virtually.

https://www.primeone.global/wp-content/uploads/2016/10/workplace_introduction_hd.mp4

Since there are companies with branches around the world, like the automatic translation we see on Facebook, we can get an auto translation on this Workplace Platform too. So far they have covered like 100 languages, and they are working on the other languages.

Pricing. Since enterprises are the target of this product, this software doesn’t come for free. Not free, but cost-effective, I would say.

Slack has both free and a standard package. Still, the free pack doesn’t allow a permanent storage of conversations and shared files, while the standard package which costs $6.67 per user per month allows you with unlimited conversation storage.

But you can begin Workplace with 3 Month Free-Trail-Period, but from then on it charges $3 per user for companies with 1,000 monthly active users or low, $2 per user for companies with 1,001 – 10,000 monthly active users and $1 per user for companies with 10,000+ monthly active users.

Comparing to the features Workplace provides us, it is quite cost-effective. In this expense, you can have unlimited file storage, live streaming, monitoring tools and most importantly secured connections.

Workplace by Facebook

Expense and the features of Workplace

Conclusion

While Slack and other collaborative software should be worrying about bringing similar or advanced features of Facebook’s Workplace, it is going to be an email-killer. You wouldn’t be hereafter worried about file storage or in need to send documents over email fearing that your storage would be deleted over time.

But what Facebook wants is to bring a better change in the company style, its company culture and how every colleague works with each other.

Prime One Global has registered to get this Workplace, and once we start collaborating through the software, let me get back to you with the feedback. Meanwhile, if you are already using the software, feel free to let your thoughts on how it would bring down Slack and be an email-killer.

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15 SepSocial Media

Facebook Blueprint’s New Credentials for Social Media Marketers.

“Do you want to be a professional in Social Media Marketing?” is one of the phrases I come across more often when I check the websites of the institutions for Digital marketing courses. Even though many follow such degrees, social media marketing is not done effectively, as I have said in my last post.

Most of the marketers and companies want to stand out in the crowd, yet they are not sure how they could. While some struggle to use Facebook products, most of the others fail in campaigning their products.

It looks like Facebook thought the same. The effect of Facebook’s worry is this platform “Facebook Blueprint” with the tagline “Plan to do great things.” Having launched in 2015 March, and 18 months later, it has 1 Million course enrollment.

Facebook Blueprint

 

What is Facebook Blueprint Certification?

It is a program by Facebook to enrich knowledge on Facebook, Messenger, and Instagram advertising. Interestingly, here you don’t only study and take an exam, but here you get trained. This Facebook Blueprint is a solution with individual courses and self-directed learning paths to most Social Media Marketers.

So, this is like a blueprint to Facebook and the apps it owns.

This Certificate provides two credentials:

  1. Facebook Certified Planning Professional that targets digital media marketers who successfully have done Facebook Ad Campaigns.
  2. Facebook Certified Buying Professional that targets the professionals at ‘creating and buying Facebook advertisements for maximum impact.’

 

What one could expect from this e-learning?

Like Facebook, this e-learning is free of charge. All you need is a Facebook account. Once you sign into, you can look into the modules. Here you would be educated on how to use Facebook and its products effectively, create better and creative ad campaigns, and how to measure your campaign reach and optimize it.

No matter what your role is in the advertising industry, Blueprint Certification can give you the edge you need – Facebook Blueprint

One of the best features I happen to notice about Blueprint is that you can learn it at your pace. No one is going to rush you or put you under pressure unless it is you.

Once you think you have learned enough, you can try out the “Practice exams” before settling for the final exams.

And, once you pass the exam, you will get your certificate, which can be used on your virtual marketing platforms.

Why should you try Facebook Blueprint?

The foremost reason is IT IS FACEBOOK. Aren’t we all pretty crazy about the platform, Facebook, itself? Although it is one of the social media platforms, it is the most popular social platform with 1.71 billion users.

Let it be the global or the local audience (3 million Sri Lankans), Facebook has a reach.

Local institutions do teach about Social Media Marketing, and of course, Facebook campaigns. Butâ€Ķ Yes, there is a but. Wouldn’t learning from the platform creators be entirely different from what the learners teach? At Blueprint, they would be guiding you through every product of theirs and how the marketers could raise a ‘great’ advertisement campaign.

The foremost reason is IT IS FACEBOOK

Another reason why you might want to get this certificate is that it is a new Standard recognition to the marketers. The certificates aren’t going to stop with giving you an identification for Facebook marketers. It is going to be your recognition for your skills in the following fields:

  • Facebook Advertising
  • Instagram Advertising
  • Messenger Advertising
  • Buying and Planning on Facebook properties
  • Facebook Analytics and Reporting

And once you get your certificate, it is going to be a digitally verified badge that would help you stand out in the virtual world of marketing.

Apart from every other feature I have mentioned above, Blueprint live is another feature of this e-learning process. This session is unique because it is an interactive one.  Experts at Facebook conducts this workshop, and it is an ideal way of learning for marketers with 5-6 years of digital marketing experience and/or 1-2 years of Facebook-specific experience.

Although the team has conducted many workshops around the world, they are planning to take it to every possible city they could.

Finally, the coolest reason to try this is that it is all FREE. It is not only free of cost but also it gives you the freedom to choose the course and time to learn it.

Out of curiosity, I have signed myself into the learning process. If you are one of those marketers who has enrolled in Facebook Blueprint, let us have your feedback on the e-learning process. 

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07 SepResearchSocial MediaSri Lanka

What Should You Do to Take the Lead in Social Media Marketing?

It has turned out into a habit for many to fall asleep on Facebook and wake up on Twitter, and it is one of my habits too.  While some use Social Media as a hobby, others tend to make money through it. But in the process of marketing, how far do the Sri Lankan brands do Social Media marketing? 

Three reasons made me write this post. Firstly, it is the  Social Bakers’ statistics about the leading social media profiles and pages. According to that statistics, I noticed that it is mostly Sri Lankan entertaining sites like Hiru TV and celebrity profiles that are being followed by most of the Lankans, and the local brands don’t top on that overall list. To know further, I checked into the overall profile reach, and I found out that there are brands like Coca-Cola in the top ten. “So why couldn’t the local commercial sites get more fans than the local entertaining sites in social media?” was the only mind voice of mine.   

Secondly, while writing about Digital Marketing in my last post, I happen to notice that most of the local marketers think Social Media Marketing is digital marketing, while it is not. And what Sri Lankans think of social network marketing is posting something about their product on famous social media platforms like Facebook or Twitter and boosting them would attract more users.

Thirdly, in my last post, a user commented on what he felt about social media marketing. The one who commented said that some of these pop-up adverts on social media are more annoying than helping us pick the product or even to check the website about the product. The result of all these reasons is the post.

If new to social media marketing, know why you should do it.

With an internet penetration rate of 29.3% in Sri Lanka, the per cent of active social media users has reached 14% of the population. With the entry of smartphones, most of them use social network platforms on mobile. An overall view suggests that the most frequently used social media platforms, especially on mobile by the locals, are Facebook (94.17%), Twitter(2.62%), Pinterest(0.67%), Google Plus, YouTube, Tumblr, and LinkedIn. This usage rate is the reason for one to make use of social media effectively if he/she is into promoting products and services.

Unlike the traditional marketing methods, this social media marketing allows the marketers to interact with the target audience. Through this relationship, a marketer can analyze the preferences of the users and change his way of marketing according to those wish lists of overall consumers. Plus, it is the portal to get a direct and quick response from the customers, and for the customers to know about products.

Guess what? Social media marketing improvises the brand’s loyalty because of the crowd one has on such platforms. Such loyalty is build up through the brand’s engagement with its audience on the platform they use.

Social media marketing in srilanka

One might have a website, but the traffic the site gets is limited. This social networking is a portal to attract more diverse users to the site one owns. The more one is active on social media, the more the page or profile attract the audience.

Another plus is that the platform, Social Media, is free. Let it be Facebook, Twitter, or Instagram, every platform is open. But, social media marketing tools are not free. There is little cost when using such tools, yet the tools are cheaper when compared to the marketing trends used earlier.

Are you unsure where you fail?


The Biggest Mistakes We See Companies make when they first hit Twitter is to think about it as a channel to push out information.

– Tim O’Rellly & Sarah Milstein 

Most of the marketers kicked off into this social media marketing because they thought it is a cool thing to do, and they entered the virtual world with no objectives. This irresponsibility, I would say, has led them nowhere actually. The reality is that having a thousand followers isn’t the only thing about social media marketing because one cannot make money out of it. What one as a marketer has to do on Social networking platform is entirely different. After an analysis of where marketers fail, let’s look into how one could overcome such failures as well.

Social media marketing failure

  1. How often do you update your pages?
    Most of the local companies have created a Facebook page, Brand’s Twitter and Instagram, but how often do you update your account? While the media sites and celebrities of Sri Lanka frequently update their page to make fans stick with them, brands fail. Regular updates are quite important to show off the followers that the page is still active and worth following.
  2. About what do you post?
    From a user point of view, local marketers seem to focus on posting only about what they sell. But when a new follower check into their social media page, how would he/she feel when he/she sees that everything shared are links to the site? Pretty boring right?
  3. As a marketer, do you monitor your social media sites?
    Like the first reason mentioned here as a failure, most of us don’t take social media severe enough to follow it closely. We fail to hit hard with the fact that social media is one of the leading platforms to “catch” audience and customers if used in the right way.
  4. Are you on the right platform?
    Everyone wants to have an account on popular social networking sites like Facebook and Twitter. But, think. What if your site is not relevant to be on either of those stages, but on stages like LinkedIn and Instagram? Creating a profile on all the social media platform can be stressful when thinking of maintaining them all.
  5. Unsure of when and to which post “boost” option should be used.
    The boost option is to attract new followers. Where our marketers make a mistake is, not choosing the right audience, and not thinking of the alternates like “promoting a post.” But what most of the marketers sometimes do is, boost almost every post they publish which would cost them more than they have allocated.

 

A few handy suggestions to overcome failures

Publish great content — content that teaches people something, entertains them, makes them think or, in some other way, adds value to their lives.

– Brian Boland 

  1. Keep the profile updated.
    It is very much important to stay active on your page (even more than you are on your profile, maybe). Even if there are days when you couldn’t be updated, maintain a regularity or make use of “scheduled posts.”
  2. Publish random posts.
    Don’t stop with publishing about your product; share something you found interesting from other profiles. If you are on Twitter, retweet some tweets from your followers, and let it be something interesting (and that may or may not have to do anything with your product.)
    Publish Random Post
  3. Keep an eye on your social media sites.
    There are tools like Buffer that would not only help you analyze your social media reach, but would also assist you with scheduling your posts for a different social media platform.
  4. Choose the right social media platform.
    Marketing is not seeking publicity. It is promoting your brand and product to potential clients. Therefore there is no need for you to choose the popular social media platform, but the right one. Know your audience, and know about the platforms available to stick with your followers.
  5. Know your content and choose.
    Boosting a post is an option that could be worth enough if you know to handle it. Maybe it is time to stop boosting almost all the post you have shared, and to choose the right one. If you are someone who had made the above-said mistake, start with your “EverGreen posts.” Keep in mind that the “boost” option is to attract new followers, so when boosting let it be a better post. And, do not choose the boost option to make a post reach your “target audience.” Either you could you “promote your post” option for such activities.
Tips and Trick to make the lead in it
  • Use hashtags.
    If you are still trying to attract “like-minded” clients, use Hashtags (#) in your posts. Not all the platforms are going to allow you to use hashtags, yet popular platforms like Facebook, Twitter, Instagram do allow you. Hashtags allow you to engage as a community.
  • Maintain a community.
    Always remember the primary goal of being on social media: to create a network. Just by posting links from your website, or about your product wouldn’t help you. Talk to your audience, and listen to their thoughts. Create a poll, or make them review your product. Use your creative team to make users get engaged with your social media accounts.
  • Do some “re-marketing.”
    There are always some posts that would bring a new audience, maybe because it turned “trendy” recently. Such posts can be re-marketed with relevant hashtags of the “trending” subject.
  • Use images, videos, and GIFS.
    These are known as visual content marketing. I happen to see most of our local marketers using their Television ad promos as Video sharing on Facebook and Twitter. People who watch your ad on TV and Facebook can quickly get bored of seeing the same promotion. Try to do some new uploads. And make sure that your uploads convey your message as well as has a CTA.

Tip and Tricks for social media marketing 2016

  • Write according to the platform
    It is general to post contents on social media, but some platforms are good enough for longer posts while some are not. For example, Twitter doesn’t allow more than 140 characters, so your contents should be catchy and short. While Google plus encourages long timeline conversations more when compared to Facebook. Know your social media platform very well and change your content according to that.
  • Marketing plan
    If you are a starter in doing marketing in social media, make sure you have a plan. Have a SMART (specific, measurable, attainable, relevant, and time-bound) framework when planning your social media marketing.

As a follower of some local brands, I happened to notice how such brands handle their social media. I have covered only a few, yet essential suggestion to the local marketers. If you are a consumer, let us know how you feel about social media marketing and advertising. And if you are a marketer, feel free to share your thoughts on handling social media. Let your thoughts flow in the comment box below.

Adieu.

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