Facebook Blueprint

Facebook Blueprint’s New Credentials for Social Media Marketers.

“Do you want to be a professional in Social Media Marketing?” is one of the phrases I come across more often when I check the websites of the institutions for Digital marketing courses. Even though many follow such degrees, social media marketing is not done effectively, as I have said in my last post.

Most of the marketers and companies want to stand out in the crowd, yet they are not sure how they could. While some struggle to use Facebook products, most of the others fail in campaigning their products.

It looks like Facebook thought the same. The effect of Facebook’s worry is this platform “Facebook Blueprint” with the tagline “Plan to do great things.” Having launched in 2015 March, and 18 months later, it has 1 Million course enrollment.

Facebook Blueprint


What is Facebook Blueprint Certification?

It is a program by Facebook to enrich knowledge on Facebook, Messenger, and Instagram advertising. Interestingly, here you don’t only study and take an exam, but here you get trained. This Facebook Blueprint is a solution with individual courses and self-directed learning paths to most Social Media Marketers.

So, this is like a blueprint to Facebook and the apps it owns.

This Certificate provides two credentials:

  1. Facebook Certified Planning Professional that targets digital media marketers who successfully have done Facebook Ad Campaigns.
  2. Facebook Certified Buying Professional that targets the professionals at ‘creating and buying Facebook advertisements for maximum impact.’


What one could expect from this e-learning?

Like Facebook, this e-learning is free of charge. All you need is a Facebook account. Once you sign into, you can look into the modules. Here you would be educated on how to use Facebook and its products effectively, create better and creative ad campaigns, and how to measure your campaign reach and optimize it.

No matter what your role is in the advertising industry, Blueprint Certification can give you the edge you need – Facebook Blueprint

One of the best features I happen to notice about Blueprint is that you can learn it at your pace. No one is going to rush you or put you under pressure unless it is you.

Once you think you have learned enough, you can try out the “Practice exams” before settling for the final exams.

And, once you pass the exam, you will get your certificate, which can be used on your virtual marketing platforms.

Why should you try Facebook Blueprint?

The foremost reason is IT IS FACEBOOK. Aren’t we all pretty crazy about the platform, Facebook, itself? Although it is one of the social media platforms, it is the most popular social platform with 1.71 billion users.

Let it be the global or the local audience (3 million Sri Lankans), Facebook has a reach.

Local institutions do teach about Social Media Marketing, and of course, Facebook campaigns. But… Yes, there is a but. Wouldn’t learning from the platform creators be entirely different from what the learners teach? At Blueprint, they would be guiding you through every product of theirs and how the marketers could raise a ‘great’ advertisement campaign.

The foremost reason is IT IS FACEBOOK

Another reason why you might want to get this certificate is that it is a new Standard recognition to the marketers. The certificates aren’t going to stop with giving you an identification for Facebook marketers. It is going to be your recognition for your skills in the following fields:

  • Facebook Advertising
  • Instagram Advertising
  • Messenger Advertising
  • Buying and Planning on Facebook properties
  • Facebook Analytics and Reporting

And once you get your certificate, it is going to be a digitally verified badge that would help you stand out in the virtual world of marketing.

Apart from every other feature I have mentioned above, Blueprint live is another feature of this e-learning process. This session is unique because it is an interactive one.  Experts at Facebook conducts this workshop, and it is an ideal way of learning for marketers with 5-6 years of digital marketing experience and/or 1-2 years of Facebook-specific experience.

Although the team has conducted many workshops around the world, they are planning to take it to every possible city they could.

Finally, the coolest reason to try this is that it is all FREE. It is not only free of cost but also it gives you the freedom to choose the course and time to learn it.

Out of curiosity, I have signed myself into the learning process. If you are one of those marketers who has enrolled in Facebook Blueprint, let us have your feedback on the e-learning process. 


  1. Kugaa
    Sep 16, 2016

    A very useful article for Facebook users and Business People… 🙂

    • Sep 19, 2016

      I am glad that you find the article useful, and would try the e-learning platform to enhance your knowledge on Social Media advertising. 🙂

  2. Saruban
    Sep 16, 2016

    I thank @Yathusha for get to know this facebook blueprint to Sri lankans.
    Like Hubspot, Google and Microsoft Certifications, Fb blueprint is getting more popular. This e-learning course will help people who are doing Social media marketing as business. Fb blueprint verified batch is helping lot of people to rising from other social media business competitors. What do you think? If you findout any other reasons share it yathusha.

    • Sep 19, 2016

      Hi Saruban.
      I am glad that you find this post useful.
      As I have mentioned in the post, this Facebook Blueprint is going to be a “Standard Recognition” for which most of the marketers are going to compete for.
      Have you started your Blueprint course? If so, let me know how you feel about the learning there. 🙂

  3. Sep 20, 2016

    Fantastic blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any suggestions? Many thanks!

    • Sep 26, 2016

      Hi Tamra,

      Since you feel quite lost, I would suggest you start your post with what you know and what you love writing about. Make your post get connected with your readers, unlike the academic writing. 🙂 I am still a young blogger to give you many tips. Still the Internet Ocean is there to help you. 😀

      Start from the free platforms, Tamra. You can gradually shift to the paid platforms.
      I hope my comment was useful. 🙂 Feel free to nag me if you need further assistance.

  4. Thusy
    Sep 21, 2016

    An insightful article Yathusa,

    Interestingly it provokes some thoughts in me. When I look at which pages or which posts gain more organic (no-paid) attention in FaceBook, it is mostly emotional & funny posts. Emotional can be positive or negative. They are published targeting a certain group. Look at pages that posts fun stuffs or emotional stories or one minutes reading posts with advices. They quickly grow in fan-base & likes. That’s not just for FaceBook, same for twitter. Social Media marketing is a serious just like comedies. Every other day, you come up with different theories.

    • Sep 26, 2016

      Thank you, Thusy for taking your time to share your thoughts with us. What you said is totally agreeable, and that is why now Facebook has launched this e-learning.
      Funny and emotional stories actually connect with people unlike the factual posts. 🙂

      Thank you for sharing your thoughts. 🙂

  5. Pontsho
    Oct 24, 2022

    How do I become certified


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