Marketing is a critical role in companies because it directs consumers’ attention to the organization’s goods and services. Marketing techniques and strategies would evolve with the passage of time.

Performance Marketing refers to internet marketing and advertising campaigns that are paid based on accomplished tasks such as sales or clicks. Because rewards are based on performance, performance marketing methods would aid in increasing marketing efficiency.

Many changes will already have happened in the business environment by the end of 2020. Because of this, it has changed the performance marketing approach as of the beginning of 2021. Marketers must evaluate their efforts and modify the way they promote to and respond to customers.

There are many challenges in performance marketing from owing to privacy concerns to the growth of social media platforms during the Covid19 pandemic, all of which need eternal supervision on the part of marketers. With that said, the performance marketing trends in 2021 include the following:

The Performance Marketing Trends in 2021

 

1. Collaborative Marketing

As a consequence of the Covid19 pandemic, business sustainability has been a problem for every sector, and collaborative marketing may seem to be a solution for them. Marketers participate in collaborative marketing by collaborating with other businesses that are comparable to their own. This collaborative marketing will help them fix marketing expenditures and increase profitability by reducing marketing costs per product sold in the marketplace.

2. User Experience

Customer satisfaction is one of the most essential aspects to consider while running a business. The user experience has an impact on the success of branding. According to Google, the search ranking algorithm is one of the factors that affect the user experience on websites. Loading speed, content intractability, and visual stability are considered factors of customer satisfaction and ultimately it will impact the performance of performance marketing.

3. Conversion Rate Optimization

Customer loyalty is one of the company’s major performance metrics. Conversion rates may be used to measure this. Because there are more committed consumers, there are more website interactions. Increasing such consumer activities on the website is referred to as conversation user conversion rate optimization. Even a modest percentage improvement in conversion rate has a significant effect on the business’s bottom line. By increasing the focus on conversions, businesses can increase the conversation rate optimization.

4. Machine Learning and Artificial Intelligence

Machine learning is the most major driving force in business, and it automates the company’s business process and strategies, which allows them to succeed in the long term. This would be accomplished by gaining access to a huge amount of data and providing statistical data. Machine learning and AI technology will be able to provide more precise data than a human since it is more efficient. Based on the receiving data, the businesses can utilize them for marketing purposes.

5. Email Marketing

Interactions with digital marketing platforms have increased throughout the COVID-19 pandemic, while email income has increased by 86% year on year. Because email marketing allows customers to get personalized attention. Email marketing is a profitable method of marketing. Companies can use emails for personalized marketing campaigns.

6. Ad Blockers

When considering digital marketing, one of the main marketing techniques were advertisements. But, it’s become a kind of annoying for consumers, as a solution to this now, consumers have smooth services and programs that enable them to avoid advertisements from being shown on websites. This recent approach having a significant effect on performance marketing. Since this help to enhance the user experience of website visitors and increase the time of their staying on the website.

7. Influencer Marketing

Influencer marketing has evolved into one of the most long-term branding and marketing strategies in recent years. Marketers use this technique to advertise their brand, its products and services by using established influential personas in the long run. Social media has been a significant platform for this. And, long-term influencer marketing would improve the engagement rates of your business.

8. Privacy Laws

There are risks for consumers from viruses and ransomware in the case of digital marketing. In this regard, Google plans to phase out third-party cookies from the beginning of 2022. Apple’s recent iOS 14 privacy upgrade will have an impact on this as well. Therefore, marketers should remove their website cookies in this instance. This would also contribute to increased consumer satisfaction.

Conclusion

One of the digital marketing methods that receive compensation depending on clicks or sales is performance marketing. Performance marketing has grown in popularity over time. This article has discussed the top 8 performance marketing trends for 2021. Hope these top 8 trends would assist you to improve the performance of your performance marketing approach.

Guys, feel free to share your thoughts about this article in the comments below!

Many businesses worldwide have had to endure a big hit because of the COVID-19 pandemic. Also, after the pandemic, buyers are started to shop effectively on the web, and numerous brands have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the business can’t ignore the rising of full stack digital marketing trends in 2021.

Regardless of the niche of the business or the type of services and products they offer; brands need to adapt the digital transformation to scale their business growth.

Considering this significant change, today, in this article I’ve put together the top 20 full stack digital marketing trends in 2021 that you must know to make a winning online presence for your business. However, most of these digital marketing trends are not new, but they all evolved over the time that you need to know!

So, without further ado, let’s take a look at the top full stack digital marketing trends in 2021.

Top Full Stack Digital Marketing Trends in 2021

 

 1. Artificial Intelligence

Artificial Intelligence helps brands to personalize their digital marketing campaigns based on user behaviors as AI technology can analyze the behavior of consumers and detect their search patterns more effectively. You can also use Artificial Intelligence to extract data from social media platforms like Facebook and Instagram to analyze how consumers look for services and products. Although AI will be the driving force behind many digital marketing services in the future, as of now it’s implemented in Product recommendations, Content creation, and Email personalization.

2. Chatbots

Digital marketers can use chatbots to ask customers what they are looking for, give them answers, guide them through purchasing, and collect information about their experience. In nutshell, Chatbots allow brands to engage in interactive conversations with their customers to create better customer relationships and drive more sales for their business. According to an Oracle survey in 2016 “Nearly 1 in 3 brands say customers and prospects prefer to complete their purchase or resolve services issues without speaking to a human, if possible.” And a recent study from Harvard Business Review (HBR) found that 15% of businesses who are ahead in their use of data intelligence and latest technology had grown more rapidly than their business competitors and are better positioned their business for the future.

3. Programmatic Advertising

Simply saying, programmatic advertising is the automated buying and selling of digital advertising rather than buying directly from publishers. A great example of programmatic ads buying is real-time bidding. It’s faster, more efficient, and helps brands to increase their conversion rates and lower customer acquisition costs.

4. Conversational Marketing

Conversational Marketing is one of the most important full stack digital marketing trends in 2021. Conversational marketing helps marketers and consumers to have one-to-one and real-time communication across multiple channels. Unlike traditional marketing, conversational marketing is available across numerous channels which allows brands to communicate directly with their consumers at their convenience means conversational marketing let brands communicate according to the platforms, devices, or timing that suits the consumers’ needs the best.

5. Omnichannel Marketing

Omnichannel marketing was one of the most popular buzzwords in 2019. Even though the buzz around omnichannel marketing may seem a little worn out now, still omnichannel marketing is one of the most effective digital marketing strategies. The main goal of omnichannel marketing is to ensure a seamless and consistent customer interaction with a brand, regardless of the channel. Whether it’s a social media post, digital ad, or a visit to an online store, the key is promoting a business on different platforms to connect with customers in a better way. When omnichannel marketing is done right, it can offer the customers an enhanced user experience that boosts your brand awareness and sales.

6. Video Marketing

Video marketing is all about using videos to promote and market your brand’s services and products that help you increase engagement on your brand’s digital and social channels. This is the reason video marketing is one of the most important full stack digital marketing trends in 2021, and most likely to remain the same for the next five to ten years. The below stats will show you the importance of incorporating video marketing in your digital marketing strategies.

• 72% of businesses tell that video marketing has increased their conversion rates.
• 52% of consumers tell that watching a product or service video makes them more confident in their online buying decisions.
• 75% of executives said every week they watch their work-related videos on business platforms.

7. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing, and it has risen to be one of the effective full stack digital marketing trends in 2021. Influencer marketing focuses on getting the word out about your brand, its services, or products through well-known social media influencers and celebrities. However, more often, the influencers are Instagram, Facebook, or YouTube personalities with a massive fan following in a particular niche. According to data, influencer marketing is the fastest-growing customer acquisition channel, beating organic search, paid search, and email marketing. It is also found that 51% of businesses got a higher quality of customers through influencer marketing. However, influencer marketing may be a little costly, especially if you want to collaborate with popular and high-level influencers. Do your research to choose the best fit influencers according to your budget.

8. Visual Search

In simple words, Visual Search focuses on using images to promote online searches of a brand’s products by consumers. If done correctly, visual search can take the whole user experience to an all-new level that helps you to increase your search visibility and lead generation. Visual Search allows users to upload products’ pictures to get more accurate search results. For example, Google Lens is a visual search engine powered by Google that identifies landmarks and objects with the help of a camera app.

9. Voice Search

The use of voice search among consumers has increased over the last few years. It allows the users to do their searches conveniently with the help of voice search assistants. Now that AI technology is getting smarter, the number of mistakes and errors made by voice assistants such as Siri, Alexa, Google, and Cortana has reduced significantly. Considering the fact that 40% of adults depend on voice search every day, improving your voice search readiness by adding keyword phrases that better suit voice search queries to find the exact ways to approach local SEO can bring the results you want for your business.

10. Customer Segmentation

Customer Segmentation is not one of the new full stack digital marketing trends in 2021, it has been around for quite some time. The idea behind Customer Segmentation is to have many small digital marketing campaigns targeting a specific group of the audience instead of a small number of digital marketing campaigns that target a general audience. Through the customer segmentation process, digital marketers can group their target audience based on specific factors like age, gender, demographics, shopping habits, etc. Customer Segmentation can help you promote the right services or products to the right group of audience that’ll help you increase your sales opportunities.

11. Progressive Web Pages

In simple words, Progressive Web Pages are websites that function like mobile apps and they are growing in popularity, particularly among online retailers, as they look to improve their business mobile experience and increase sales. These progressive web pages offer functionality similar to that of mobile apps such as push notifications, fast load times, working offline, etc. With the rapid increase of mobile users across the world, progressive web pages can prove to be one of the efficient full stack digital marketing trends in 2021.

12. Social Media Stories

Social media stories are one of the other emerging full stack digital marketing trends in 2021. Began with Snapchat in October 2013, the stories feature quickly rose in popularity among social media users. In a few years, Instagram, Facebook, Whatsapp, Skype, and LinkedIn incorporated these stories feature in their social apps as well. Social media stories provide benefits like constant engagement with followers, cost-effectiveness, increased brand awareness, and the opportunity to interact with the younger audience.

13. Social Media Shopping

As both eCommerce and social media are growing at a fast rate, many businesses and brands have started using the two together to increase their sales opportunities. One of the most popular social media shopping platforms is Instagram. In 2019, Instagram launched the Checkout feature which allows Instagram users to purchase within Instagram. Now, with the introduction of Facebook Shops, eCommerce brands can create engaging and interactive social media posts on their Facebook and Instagram platforms to allow users to do shopping through social media with ease.

14. Web & Server Side Security

Maintaining your web and server-side security will help you safeguard your website and sever from server-side vulnerabilities and attacks. Besides, if an online user lands on your website and senses that it is not safe and secure, he/she will immediately exit from your website which increases your website’s bounce rates. If this occurs regularly, and increased website bounce rate will lower your business ranking in SERPs. That’s why displaying a sign of security on your business website will help the consumers to understand that you’re concern about their safety.

15. Structured Data & Technical SEO

Adding structured data and following all the technical SEO elements help you ensure that your website meets the technical requirements of modern search engines which improve your website’s organic rankings. Structured data is also known as schema markup which helps you inform the search engines about your website through neatly organized information that boosts your SEO performance. On the other hand, technical SEO elements like crawling, indexing, rendering, and website architecture help you boost your organic search engine rankings and traffic. All these factors make structured data and technical SEO one of the important full stack digital marketing trends in 2021.

16. Interactive and Valuable Content

Technically, now, interactive content is the boss. Many digital marketers rating interactive content as highly effective at educating prospective customers about their brand, services, and products. And, in today’s digital world, online shoppers want to interact with brands. They want to actively engage with services and products before making their purchase. This is where interactive and valuable content comes in, as interactive and valuable content help brands to promote engagement, improve customer experience, and increases customer loyalty. The types of interactive and valuable content that can do wonders for your brands include giveaways, ebooks, infographics, quizzes, surveys, contests, etc. Interactive and valuable content also helps you increase the amount of time a user spends with your brand.

17. Long-Form Content

As per the Search Engine Journal Study, long-form content gets 77% more backlinks as compared to short-form content. Generally, a blog article that is longer than 3,000 words attracts the most traffic as it provides the consumers with in-depth information and knowledge for their questions or queries. Long-form content also reduces the chances of your target audience visiting your competitor’s websites after visiting yours as they can get all the necessary information from your website.

18. User-Generated Content

User-generated content has been around as long as social media networks and customer review sites have. And, user-generated content is a great option for digital marketers who want to attract Gen Z or millennial audiences. You can get user-generated content for your brand by encouraging your business customers and users to share content about your products on their social media channels and in turn, you can offer them enticements like special offers and discounts. Besides, according to research 90% of online shoppers said that user-generated content influenced their buying decisions more than any other form of advertisements, which means user-generated content not only help you build your brand awareness but also helps you generate more sales for your business.

19. Browser Push Notifications

Browser push notifications are kind of web notifications that can be sent to a user via desktop web and mobile web. Browser push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on your website. And, in recent times we can see increased usage in push notifications. In 2019, 85% of eCommerce brands and online stores used browser push notifications to re-engage users who show interest in the brand but fail to make a purchase or a decision, These browser push notifications are used based on the website visitors behaviors.

20. Digital Marketing Automation

Digital marketing automation helps marketing departments and organizations to more effectively market on multiple channels online through automotive software platforms and technologies. Digital marketing automation helps you improve customer loyalty and retention, scale up your content marketing with AI-generated content, optimize your voice search queries and improve your blog outreach. So, digital marketing automation is one of the effective full stack digital marketing trends in 2021 that you shouldn’t miss.

Conclusion

The above-mentioned are the top 20 full stack digital marketing trends in 2021 that you cannot ignore. If you are a digital marketer, you must get yourself familiarized with these new full stack digital marketing trends and strive to embrace new strategies, tools, and technologies in your digital marketing approach according to these trends.

If you wish to grow your business digitally, check out our full stack digital marketing services!

Results-Driven Social Campaigns for Businesses

 

In a world full of issues and passive publics, Social Campaigns are a great way to voice out against any matter, spread awareness, and address problems. However, when it comes to that subject, people often associate social campaigns with political problems, whereas it also applies to other facets of our lives. In this case, businesses should start applying social campaigns and events to establish themselves in the market.

Here at Prime One Global, formerly known as Extreme SEO Internet Solutions, we help businesses stand out through effective and innovative digital transformations. Based in Vavuniya, Sri Lanka, we are an award-winning performance marketing agency that takes your visions and executes them flawlessly.

A prime example of how social campaigns make an impact on startups is our recent project that was reviewed on Clutch. To help you get up to speed first, Clutch is an independent B2B review and rating platform dedicated to helping millions of users from across the globe. The site hosts a staggering collection of client reviews, data-driven articles, and other industry-related content.

An analyst from Clutch contacted Nevindaree Premaranthne, the senior manager of a government organization based in Colombo, Sri Lanka, to gather their insights regarding our old project from 2019. The five-star review highlights our team’s efforts for their social campaigns and video production.

Clutch published the review back on June 11, 2021, and it showcases how our team efficiently and effectively handled the engagement. Throughout our partnership, the videos and the number of likes on the clients’ pages went off the roof thanks to the campaigns. We also handled content development, social media marketing, photography, and videography during the client’s events.

When the analyst asked about what was the most impressive aspect of our team, the client responded:

“The most impressive thing I’ve noticed was their friendliness. It was really easy for us to work with this team as they listened to what we really want and explained everything in a friendly manner. And the other best thing I’ve noticed was, they take ownership of the work. They worked with us as part of our team and we never felt that this is another service provider.”  

— Senior Manager, Government Organization

This review reflects how much effort our team exerts for each of our projects. It also speaks volumes about how powerful our social campaigns are. We are extremely proud to have this review, along with our other clients’ insights, featured on our Clutch profile.

As we move forward, we want to encourage our clients to think about how social campaigns can make a difference for them. We are always here to help them launch their plans, and we are looking forward to seeing more future projects like this.

Prime One Global also ranked highly on The Manifest’s list of the top 100 social media marketing campaign service providers from Philadelphia. For context, The Manifest is a blog platform that serves as a credible resource for those who want to learn more about the B2B space.

Their recognition is a massive endorsement for our team and it goes to show how driven we are. Still, want to learn more about us? Take a look at our services to see if our team suits your needs. Reach out and let’s get in contact!

In today’s digital era, from staying connected with family and friends to executing business operations, the internet has a strong impact on every aspect of our day to day lives. And, WiFi is one of the vital elements required to access the internet. When you are at some place and get access to a Free WIFI, how do you feel? It’s always a pleasing experience, right? But, in order to access the free WIFI, you may need to get the passwords from the admin, if they are not mentioned already.

As a solution to this, recently, Facebook has launched its brand-new feature known as Facebook WIFI in which you can promote your Business and reach more people while your guests access your free WiFi without even giving the passwords to them.

Let’s check out what kind of features Facebook WIFI is offering and how they can boost your business growth.

1. How to Set Up Facebook WiFi?

If you have a functioning business with a physical location, you can set up Facebook Wi-Fi to attract more customers. Facebook WiFi permits your customers to access your business’s guest WiFi after they check in to your business location on Facebook. The check-in shows up on their News Feed, which is visible on your Facebook Page.

To Set Up Facebook WiFi

• You must have a Facebook Page for your business.
• You must be the admin of your business Facebook Page.
• Your business Facebook Page must have a location or address in your business Page info.
• You must have a WiFi router that is compatible with Facebook WiFi.
• You must be connected to the WiFi network that you’re trying to set up Facebook WiFi for.

If you have the above-mentioned things, you can set up Facebook WiFi for free in 20 minutes or less.

Here is the list of routers that are supported by Facebook WIFI:

• TP-Link
• Intelbras (Brazil and Latin America only)
• Netgear
• Ubiquiti UniFi
• Meraki
• D-Link
• Zyxel
• Aruba
• Ruckus
• ASUS
• Open Mesh

2. Facebook WiFi Benefits for Your Business

Basically, Facebook is a platform to get free word-of-mouth advertising for your business. And, by utilizing the Facebook WiFi Feature you can amplify the word-of-mouth advertising for your business that helps you to build trust and brand awareness. With that said, here are some significant benefits of Facebook WiFi for your business.

1) Attract More People Towards Your Business

Once you’ve installed the Facebook WIFI and linked it to your Business, people visiting your business’s physical location can avail free access to your WIFI just by checking in. Once a guest checks in your place on Facebook, their activity is displayed on their Facebook news feed, which can be seen by their friends and family, which might help you connect with more people and get more organic reach for your business Facebook Page.

2) Get More Organic Likes for Your Business Page

After checking in for your Free Facebook WIFI, Facebook directs the guests to your Business Facebook Page, where they can like your Page and learn more about your business, its services and products. This will generate more engagement and likes to your business Facebook Page. Many businesses observe a significant increase in the activity of their Facebook Business Page. If people find your business page interesting, they can interact with the content published on your page, and you may get more likes, comments and shares as well.

3) Free Social Exposure to Thousands of People

You know what? Millions of people daily search for the keyword WIFI on Facebook. So, If your business has a Facebook WIFI linked, Facebook can automatically suggest your business in the search results that provide your business with massive exposure. isn’t it great? Without any paid ads and spending, your business will get free social exposure to thousands of people.

4) No Need to Share WiFi Passwords

The people who visit your business’s physical location no need to ask any of your employees for the WiFi passwords. To get access to the internet, all they need to do is to log in to their Facebook account and check in your business location, once they check in your location on Facebook; they will automatically get access to the WIFI. However, you can also limit the WiFi usage time for each of your customers for every established session.

5) Get Demographic Insights Into Your Visitors

Facebook WiFi Feature enables a dashboard for admin in which you can get insights and monitor how many customers are accessed to your WIFI and how many of them are new or returning customers. These insights might also help you predict how much a customer is interested in your business, and its services or products. Facebook provides a visually appealing dashboard that showcasing the WiFi Visitors’ insights using infographics. So, you can easily access, monitor and analyze those insights. Simply, you will get all insights in one place.

Conclusion

Having a Facebook WiFi for your business will contribute to your business social media marketing. Now you know all about Facebook WiFi. So, what are you waiting for? Go and Set Up Facebook WiFi for your business to avail its advantages.

Guys, Feel Free to share your thoughts about Facebook WiFi in the Comments!