We all know the importance of social media, but how do we go about creating the perfect content? And how do we implement and track this content? These days marketing professionals are expected to be able to do it all, from market research to campaign delivery and everything in between. One of the many hats a marketer must often wear in 2021 is that of a digital creative. This can be quite daunting for experienced professionals and recent graduates all the same, especially if they don’t have much of a creative background. This article will aim to show you some free creative tools and social media tools, that won’t break your budget. This post will show some of the best social media tools in 2021. Taking advantage of this collection of websites and social media tools will have your social media output looking excellent and performing to a high standard.

There are many websites and social media tools that make professional-looking assets much easier to create than they were years ago. Personally, there must be 20-30 different services and platforms I use when creating content for clients. Nobody has the time to read a 3,000-word essay on all 20+ tools so I’m just going to keep it brief and give you my top five easy to use creative tools, as well as a bonus five social media management tools.

1. Canva

Available at canva.com, Canva is one of my favourite free social media tools. If you don’t know about Canva yet you are missing out! Canva is an all-singing, all-dancing, swiss-army knife of a media tool. It’s almost scary that Canva can do the job of what would use to have been a team of designers. There’s too much to mention that Canva can do but here are a few: logo design, social media posts, business cards, posters, animation and video and resumes. It’s effortless to design all of these assets as there are countless pre-sets to start with which can be customised to match your branding. The free version is powerful enough for most tasks but for even more customisation options the paid version is very affordable.

2. Pexels

Pexels is like Google images but professional quality and free to use for commercial purposes. There are some truly beautiful images on Pexels and all images are available in huge sizes which should be more than adequate for any digital needs. That’s why I put in the top 2 in the list of top 10 social media tools. There’s nothing worse than seeing a piece of digital content that’s well thought out and has a great copy but the image is blurry and generic. Pexels should be your first port of call when looking for images for your campaign needs. Pexels also has videos! Pexel’s video database is full of gorgeous 4k clips that again are free to use and can take your content to a professional standard.

3. Adobe Rush

Rush is a free video editor from Adobe, it’s sort of like a light version of Premiere Pro. There are lots of free video editing software out there like Lightworks, HitFilm and iMovie, but I recommend Rush above the others. I’d choose Rush as if you ever decide to upgrade to Premiere Pro, you’ll already have a pretty good idea of how the software works. Rush allows you to do all you’d need with a basic video editor, cut and trim, merge multiple video clips, add multiple soundtracks, transitions and much more. You can also use Rush to record video on your mobile device which gives you way more control over your camera than the inbuilt software.

4. Freesound

Freesound is a database of user-created sound effects and music. All sounds are free, and the majority are also free for commercial use. Perhaps you want music to go under a video clip to bring your content to life. Or perhaps your microphone didn’t pick up very good background sound and you want to add some wind, or rain, or glass breaking. All these sounds can be found on Freesound and are easy to download in common formats that can be inserted straight into whichever software you’re using. Some of the internet’s top creators such as South African, Dan Mace say that sound is even more important for engagement than the actual video is. So don’t neglect sound! It can increase your content view time exponentially.

5. Adobe Creative Cloud

For the first five, I wanted to pick the social media tools that are free and easy to use so that they’re accessible to everyone. However, it would be disingenuous of me to talk about creative social media tools and not mention Adobe Creative Cloud (CC). I use CC for everything, photo editing, video editing, animations, sound design and graphics. I still use the other four tools for more quick and basic work but where CC sets itself apart is the freedom to do whatever your creativity will allow. There are some barriers to use, CC is quite expensive and isn’t exactly easy to use. It will take a substantial amount of time to master just some of the application that CC includes, and I don’t know anyone that’s mastered them all!

6. Klaviyo

When it comes to email marketing, MailChimp has been on top for a long time. MailChimp is recognised by most and has been used at one time or another by the majority of marketers. However, the buzz this year is around Klaviyo which has been creeping up to challenge MailChimp’s dominance. Where Klaviyo has been able to tempt people to make the switch is with how well it integrates with popular platforms like Shopify. Klayvio and Shopify fit together like a glove and will allow seamless campaign integration between your website, social media and email activity. Klaviyo also has many unique, stylish templates to use but also allows plenty of room for creativity. Klayvio is definitely up there with the best marketing tools of 2021.

7. Hootsuite

Available at hootsuite.com, this tool is one of the best social media tools for business. Hootsuite is a godsend if you are struggling to manage several different social media accounts at once. Hootsuite allows you to connect your brands Facebook, Instagram, Twitter, LinkedIn and YouTube accounts. The idea is that instead of posting the same piece of content in five places, you can instead input the content to Hootsuite and the software will automatically post it to all of your accounts. More than this you can schedule countless pieces of content to be released at specific times to your audience. All you need to do is input your image/video, add some copy, maybe a few hashtags, schedule it and Hootsuite does the rest. Time-saving social media management tools are always a good thing but Hootsuite is a great thing!

8. Social Blade

Social Blade, available at socialblade.com is one of the easy to use and intuitive social media tools. The social blade can connect to all of your social media accounts including Facebook, Twitter and Instagram and give you real-time, easy to digest analytics. On Social Blade’s easy to navigate dashboard you can monitor how successful your posts have been over time and also how and when you are gaining or even losing followers. Another great way of using Social Blade is as a competitor analysis tool. All you need is your competitor’s social media usernames, and you can compare their statistics to yours and see who is on top! Social Blade is free to use but like most of the tools on this list, there is a premium version that unlocks even more great features!

9. Answer The Public

ATP which is available at answerthepublic.com is one of the great social media tools that analyse social searches to help you with the content planning. Not sure what to create content about? Answer The Public has the answer you’re looking for. The data scientist, Seth Stephens-Davidowitz once said “Google searches are the most important data-set ever collect on the human psyche”. Answer The Public helps you to harness that power in your social media and other marketing activities. How it works is that you input a word or a term and answer the public will tell you what the internet is talking about or searching in relation to that term. Using this resource will help you keep your finger on the pulse of your audience and ensure your content stays relevant.

10. Marketing Week

Marketing, social media and digital are always changing, that’s what makes the industry so exciting! But that can also throw up some issues. As a marketer, it’s vital that you are aware of every new trend and insight. Regularly checking in with a publication like marketing week is one of the social media tools that can help you to stay in the know, there’s always really interesting articles detailing what’s working and isn’t working in the world of marketing. Personally, I have marketing week as my homepage when I open up my internet browser, this way I always see the latest and most important advancements that could dictate my work for that day.

Conclusion

And there it is, ten of my favourite social media tools and techniques. As a marketer if you’re just creating content for social media and some other lighter uses. The first four tools mentioned will be more than enough to create some highly professional-looking assets. If you ever get to a point where you feel that your creativity is being stifled by the limitations of these applications, then it’s time to upgrade to something like Adobe Creative Cloud. CC can be intimidating at first but there are free tutorials everywhere to get the basics down and beyond that, practice makes perfect!

When you’ve created your beautiful professional-looking content, you’ve only fought half the battle. You need to get that content in front of your audience’s eyes and using tools like Hootsuite and Klaviyo can make that much easier. These are just 10 of the tools I use regularly, there are many more and everyone has the favourites that work best for them. If you’re just starting out, then you can’t go wrong with these 10 social media tools but it’s important to always be growing and looking out for that next great tool that’s going to level up your brand success!

Happy Creating with The Top 10 Social Media Tools!

Having knowledge about Search Intent is the secret factor to create an outstanding content strategy. Today, in this article, we’ll discuss the different types of search intent, how to determine the best search intent for your keywords, and how to optimize your content in the right way for search intent. First, let’s start from the basics.

1. What is Search Intent?

Search intent is the end goal a user has when he/she searching a query in a search engine, it’s the exact type of answer or resource a user is looking to receive in search results. We called it “Intent” because the search goal of the users is not always obvious from their query. For instance, if I search for something like “Honda Civic Cars”. Do I want to learn what Honda Civic Cars are? Which are the best models in Honda Civic Cars? Where can I buy a Honda Civic Car? Here my search intent is not clear, so it’s up to Google to interpret my search query and decide what kind of content to show in my search results. On the other hand, if I search something like “Best Honda Civic Car under $2500”, here my intent is clear that I want to see a list of Honda Civic Cars models. Most preferably with the purchase links.

2. Why Search Intent is Important for SEO?

Satisfying users’ Search Intent is the ultimate #1 goal of Google. Therefore, if you really want to succeed with your SEO and content marketing efforts, Search Intent needs to be a significant part of your approach. Actually, Google’s Quality Rater Guidelines are more FIXATED with Search Intent, and Google recently published a research report called “How Search Intent Is Redefining the Marketing Funnel” which simply showing us the importance of search intent. Backlinks and other traditional ranking factors are still important. But, if your webpage doesn’t satisfy the users’ Search Intent, it’s not going to rank in the SERP.

3. What Are the Different Types of Search Intent?

While there are endless search queries, we can categorize them into four primary intent categories:

1. Informational
2. Navigational
3. Commercial
4. Transactional

1) Informational Search Intent

You may have already guessed it, yes, searches with the intent to get information categorized as Informational Search Intent. These information search queries could be in the form of a how-to guide, a recipe, or a definition, and it’s one of the most common search intents, as users can look for answers to a vast number of different questions. However, not all informational search queries are questions. Users simply searching for “Jay Shetty” are most likely looking for information about Jay Shetty.

Examples of Informational Search Queries:

• “What is Adaptive Marketing?”
• “Robin Sharma”
• ”Directions to Paris Charles de Gaulle Airport”
• “SEO”
• “Football Scores”

2) Navigational Search Intent

Sometimes users just want to get somewhere, both online and in real life. The users simply looking to navigate to a specific website or webpage, and it’s often easier to do a quick search in Google than to type out the URL., also the user could be unsure of the exact URL for a specific website/webpage. As such, these searches tend to be brand or website names. Besides, users can look for an address of a real-world place and google like Pizza Hut London.

Examples of Navigational Search Queries:

• “LinkedIn”
• “Ahrefs SEO Beginners Guide”
• “Facebook Login”
• “McDonald’s Melbourne”
• “Moz Keyword Research Guide”

3) Commercial Search Intent

Commercial Search Intent is also called commercial investigation. Users start their commercial investigation before they’re ready to make a purchase. Usually, they use search to investigate brands, products or services. In their commercial investigation, users often compare products and brands to find the best solution for them.  These searches queries often include non-branded localized terms such as “best face cream for winter” or “The Best Indian Restaurants in NYC.”

Examples of Commercial Search Queries:

• “Top Indian Restaurants in London”
• “Best Bodybuilding Supplements”
• “WordPress or Medium for the blog”
• “Best Dedicated Server Hosting Germany”
• “Ahrefs or SEMrush”

4) Transactional Search Intent

Users do transactional searches when they are looking to make a purchase. So these searches have words like buy, price, cheap, etc. Also, these searches are mostly about a subscription, service or product. Usually, these transactional searchers have a good idea of what they’re looking for. So, they look for places to make purchase means they search for a product/service page, with a straightforward layout, pricing, and a buy button.

Examples of Transactional Search Queries:

• “iPhone 12 Pro Max Price”
• “Expressvpn Coupon”
• “Buy Michael Kors Handbags”
• “H&M Men’s Shoes Sale”
• “Shop Mac Cosmetics Online”

4. How Does Google Understand Search Intent?

Google always wanted to satisfy users’ search intent to provide them with a better user experience. There has been a series of Google algorithm updates specifically aimed to give more importance to search intent. For example, RankBrain update back in 2015 focused on search query context like user’s location, search history, etc. Then there was BERT update in 2019, which aimed to resolve lexical ambiguity, learn new words, find synonyms, and soon there will be a MUM algorithm update that will be able to change/adjust the content in order to satisfy users’ search intent. But, if we keep these Google algorithm updates aside, there are three general factors that Google uses to understand search intent, they are:

  Context of Search Query

In simple words, context is the circumstance surrounding your search query like your location, language, current events, and search history. For example, if you were to google Australia on a normal day, you’d get a SERP result of regular pages from Wikipedia and the tourist resources. But, if you were to google Australia on the day it was hit by bushfires, the entire SERP results will change to the news coverage about the bushfires.

  The phrasing of Search Query

The more words you add to your search query the more clear and defined the search intent. When the search query is formed as a question using modifying words like what, why, how then the intent is most likely informational search intent, on the other hand, if the search queries have words like best, review, top then the intent is most likely commercial search intent.

  User behaviour

Google analyze the type of content most of the users prefer for the specific search query and promotes more of such content in the SERP results. For example, if many users search for “how to fix the blue screen on the computer”, and immediately switch video results to watch tutorial videos, then Google might consider including those video results into the main SERP results. This could be one of the reasons we see different types of content ranking for similar types of search queries.

5. How to Optimize Your Content for Search Intent?

Now, the trick is to find out the best content approach to satisfy each type of search query based on its search intent. For that, we need to have a proper strategic plan. So, let’s check out how to optimize the content for search intent.

1) Choose Your Keywords by Search Intent

When doing keyword research for your website content, just make sure that you have taken search intent into account. There is no reason to create informational content that targets commercial search queries, simply it’s a waste of resources. So, choose and split your keywords by search intent and add them onto corresponding content. There are many keyword research tools out there where you can use filters to identify keywords with specific search intent.

2) Generate Content Ideas from SERP

Now, you have the Keywords list sorted by search intent, so, it’s time to find out the best type of content to satisfy the users. As we already discussed, the intent of the search query and the search query itself are not reliable resources to indicate the type of content needed to satisfy searchers. It’s most common for two similar search queries to be satisfied with very different SERP results. Therefore, the only reliable resource to create the best type of content for a specific search query is to look at what types of content already ranking in SERP. With a quick systemic approach, you can identify which search queries are best satisfied with text content, videos, image galleries, reviews and so on.

3) Make Good Use of Off-Page SEO

Did you ever notice that certain types of search queries are best met with web 2.0 content and other off-page content? If that’s the case with your search query, then consider making these platforms a part of your content strategy. For example, if a certain search query is often met with results from YouTube, then consider creating a corresponding YouTube video and then have your YouTube channel connected to your website. This way you can get into SERP and still have some traffic generated into your website. Another platform you have to consider for local SEO and navigational search queries is the Google My Business listing, this will get your business into a GMB panel, local SERP results, and Google maps. Also, you have to join the Google Merchant Center and have your product pages validated with Google that will help you get your products directly into SERP results and have them featured for transactional and commercial types of search queries.

4) Add Your Website Schema Markup

Search results are getting more diverse and complex. We can see that there are knowledge panels, videos, featured snippets, rich snippets along with 200 other SERP features. All of these SERP features exist to satisfy very specific search intents of users, like searchers looking for brand information, products, recipes, answers to complex questions, etc. One way Google can pull this specific information from our websites is by relying on Schema markup, aka structured data. schema markup is a collection of HTML tags that are used to highlight the different types of content on our web pages. For example, if it’s a recipe post, we can use schema markup to highlight each ingredient, calorie, cooking time, the number of servings, etc. And Google can use this specific information about the recipe to create a rich snippet. There are certain types of search queries for which you have no chance of ranking in the SERP if you don’t have schema markup on your web pages. For other search queries, having schema markup is not essential, but having it may give you an advantage over your competitors.

5) Watch Out for the Shifts in SERP

SERPs have fluidity. You might have cracked the SERP with exactly the right type of content, but the entire thing might change a day from now. Google constantly introduce New SERP features, so, users may go to other types of content, and your competitors are always on the watch out to grab your positions. But, the fluidity of SERP is not a big problem, it can be an opportunity for you to rank better. Always, watch your rank positions in SERP results, and if you see any sudden drop in rankings, investigate the SERP, look for the change in the way Google satisfies search intent with SERP. Then modify your content accordingly. It’s not an issue to regain your SERP rankings if you optimize your content quickly.

 

Conclusion ????

SERP results have been changing rapidly. These days, we can see everything in SERP like blue links, images, videos, stories, featured snippets, products, etc. It seems like Google is experimenting with different ways to satisfy searchers’ search intent. If this trend continues, then it’s a good idea to optimize your content for search intent that will enhance your SEO performance, also help you rank better in SERP.

Hope you found this search intent guide helpful. Let me know your thoughts in the comments below!

Today’s digital era is creating a new world, and more than ever, brands are prioritizing digital channels to connect with their target audience and drive bottom-line growth for their business. As a result, the demand for high-quality, creative, human talent and newfangled digital skills are increased.

For instance, every year Google fills more than 6,000 job roles. (Google receives more than 1 million applications every year but, hires less than 1% from them.)

Recently, QuestResearch Group conducted a Study at Kaplan University, and published the results in Forbes, found that:

“There is a very little number of people who believe in the work readiness of university graduates. And, just 6% of university trustees, 11% of C-level executives and 13% of U.S. adults strongly agree with statements about the work readiness of university graduates.”

Maybe traditional education methods failing to prepare our next generation for what’s really essential to succeed. That’s why self-built skills are becoming more and more important.

So, Good News? A university degree isn’t always a prerequisite to success.

In fact, big brands like Google don’t even require a degree and they’ve been open about online career certificates instead. Also, brands like Apple, IBM, Tesla, and even Hilton, Costco, Bank of America, Whole Foods are following the same and don’t require a degree.

That means you can get a great job without a university degree! But how?

You need to build real, market-ready skills.

5 Market-Ready Skills to Win a Placement in the Content Marketing Industry.

 

1. Having a Good Understanding of Brand Content Strategy

Unless you understand the mechanics of content strategy, you can’t get any content marketing job. The content strategy is barely 10 years old, but, the base foundations of its techniques go back hundreds of years.

If you’ve no idea about brand content strategy, there are six core factors that build a brand content strategy.

The Six Core Factors of Brand Content Strategy

1. Knowing how to define a content strategy and the different parts of content strategy.
2. Get to know your target audience and build a brand differentiation factor.
3. Discover a strategy to find and put together great keywords
4. Knowing the ways to build authority with a dedicated brand website
5. Knowing the tactics to consistently create well-optimized awesome content
6. Having an organized process and system to manage and maintain the content and content strategy (editorial calendar, promotional strategy, etc.).

The above six steps don’t sound light, right? Because truthfully, they aren’t.

If you’re new to content marketing but want to be taken seriously in this industry and build your skillsets, consider getting a mentor and investing in a course led by industry-best practitioners to learn how to build a content strategy. Another best way is to join an internship in a job where you can learn and practice real-time tactics to build these content marketing skills.

2. Having a Better Understanding of SEO

There are valid reasons why more marketers and brands are focusing on SEO:

• More than 90% of US traffic generates from Google – Especially through Google search, Google Images, and Google Maps.
• SEO helps to drive nearly 11X as much traffic as organic social media
• Nearly 68% of all online experience starts with a search engine.

Inbound SEO content is a win in today’s scenario because over the COVID-19 pandemic (March 2020 to present), Google search traffic spike up to 6 billion searches/day from 3.6 billion searches/day. In short, the number of people using Google to search for answers to their questions has increased to a greater level.

SEO skillset revolves around things like knowing how to write and optimize content for search, maintain and update older content, monitor your content performance, and effectively using tools like Google Analytics, Ahrefs, SEMrush and Yoast. Basically, companies that hiring content marketers are looking for a good understanding of SEO.

So, building your knowledge and skills in SEO is essential. To enhance your SEO knowledge you can find and follow SEO experts and take an SEO course.

3. Having a Great Understanding of Online Content

Can you quickly identify great online content?

If you haven’t sharpened your content recognition skills, you can’t survive in the content marketing industry for a long time. Brands are expecting their content marketing team to produce quality content. So, sharpen your content recognition skills and get to know how to identify good content across these content formats:

• Product Descriptions
• Social Media Posts
• Blogs
• Headlines
• Web Content
• Meta Content
• Emails
• Ebooks
• Case Studies
• Lead Magnets
• Whitepapers
• Video Scripts

Regardless of the industry, all of these above content formats are used across a wide variety of content marketing campaigns. So,  if don’t have good content recognition skills, build them by joining an internship at a content marketing agency, take a lower-paying gig in exchange for building your content- skills, or investing in an online content writing course.

4. Having the Ability to Do In-Depth Research

‘Sourcing a statistic” in your content isn’t working any longer.

You should know the ways to find the original study, plus make sure you’re never linking to anything that’s outdated.  For instance, if you’re sourcing a link to a study from 2019 in your blog post, depending on your industry, it’s quite possibly outdated and won’t add authority to your blog post.

You need to research a bit more deeply than an average person to find great sources and statistics for the content you build or manage in a content marketing campaign.

Statistics and facts matter more than before because now trust is one of the most important buying factors consumers consider when purchasing a product/service from a brand.

5. Commitment & The Ability to Stick with It

This is a simple yet most important trait for a content marketer.

Above all, the success of a content marketing campaign depends on the commitment of the person who is spearheading the campaign.

The founder of Content Marketing Institute, Joe Pulizzi has said that it takes 12-18 months to see the success of content. Also, Pulizzi said that one of the biggest reasons for content marketing failure is that the brands don’t have patience and kills their campaign too early, even, it sounds crazy, it’s the true fact.

If you’re heading into the content marketing industry, you should be committed and build your ability to stick with it until you achieve the results. Simply, be a proponent for a brand’s content marketing success.

Conclusion

There are many other content marketing skills. But, these five are extremely important content marketing skills to master. Now you have the path to build your content marketing skills. Once you built these skills, you’re ready to hustle your dream content marketing job.

Go ahead and prosper your career!

Marketing is a critical role in companies because it directs consumers’ attention to the organization’s goods and services. Marketing techniques and strategies would evolve with the passage of time.

Performance Marketing refers to internet marketing and advertising campaigns that are paid based on accomplished tasks such as sales or clicks. Because rewards are based on performance, performance marketing methods would aid in increasing marketing efficiency.

Many changes will already have happened in the business environment by the end of 2020. Because of this, it has changed the performance marketing approach as of the beginning of 2021. Marketers must evaluate their efforts and modify the way they promote to and respond to customers.

There are many challenges in performance marketing from owing to privacy concerns to the growth of social media platforms during the Covid19 pandemic, all of which need eternal supervision on the part of marketers. With that said, the performance marketing trends in 2021 include the following:

The Performance Marketing Trends in 2021

 

1. Collaborative Marketing

As a consequence of the Covid19 pandemic, business sustainability has been a problem for every sector, and collaborative marketing may seem to be a solution for them. Marketers participate in collaborative marketing by collaborating with other businesses that are comparable to their own. This collaborative marketing will help them fix marketing expenditures and increase profitability by reducing marketing costs per product sold in the marketplace.

2. User Experience

Customer satisfaction is one of the most essential aspects to consider while running a business. The user experience has an impact on the success of branding. According to Google, the search ranking algorithm is one of the factors that affect the user experience on websites. Loading speed, content intractability, and visual stability are considered factors of customer satisfaction and ultimately it will impact the performance of performance marketing.

3. Conversion Rate Optimization

Customer loyalty is one of the company’s major performance metrics. Conversion rates may be used to measure this. Because there are more committed consumers, there are more website interactions. Increasing such consumer activities on the website is referred to as conversation user conversion rate optimization. Even a modest percentage improvement in conversion rate has a significant effect on the business’s bottom line. By increasing the focus on conversions, businesses can increase the conversation rate optimization.

4. Machine Learning and Artificial Intelligence

Machine learning is the most major driving force in business, and it automates the company’s business process and strategies, which allows them to succeed in the long term. This would be accomplished by gaining access to a huge amount of data and providing statistical data. Machine learning and AI technology will be able to provide more precise data than a human since it is more efficient. Based on the receiving data, the businesses can utilize them for marketing purposes.

5. Email Marketing

Interactions with digital marketing platforms have increased throughout the COVID-19 pandemic, while email income has increased by 86% year on year. Because email marketing allows customers to get personalized attention. Email marketing is a profitable method of marketing. Companies can use emails for personalized marketing campaigns.

6. Ad Blockers

When considering digital marketing, one of the main marketing techniques were advertisements. But, it’s become a kind of annoying for consumers, as a solution to this now, consumers have smooth services and programs that enable them to avoid advertisements from being shown on websites. This recent approach having a significant effect on performance marketing. Since this help to enhance the user experience of website visitors and increase the time of their staying on the website.

7. Influencer Marketing

Influencer marketing has evolved into one of the most long-term branding and marketing strategies in recent years. Marketers use this technique to advertise their brand, its products and services by using established influential personas in the long run. Social media has been a significant platform for this. And, long-term influencer marketing would improve the engagement rates of your business.

8. Privacy Laws

There are risks for consumers from viruses and ransomware in the case of digital marketing. In this regard, Google plans to phase out third-party cookies from the beginning of 2022. Apple’s recent iOS 14 privacy upgrade will have an impact on this as well. Therefore, marketers should remove their website cookies in this instance. This would also contribute to increased consumer satisfaction.

Conclusion

One of the digital marketing methods that receive compensation depending on clicks or sales is performance marketing. Performance marketing has grown in popularity over time. This article has discussed the top 8 performance marketing trends for 2021. Hope these top 8 trends would assist you to improve the performance of your performance marketing approach.

Guys, feel free to share your thoughts about this article in the comments below!

Many businesses worldwide have had to endure a big hit because of the COVID-19 pandemic. Also, after the pandemic, buyers are started to shop effectively on the web, and numerous brands have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the business can’t ignore the rising of full stack digital marketing trends in 2021.

Regardless of the niche of the business or the type of services and products they offer; brands need to adapt the digital transformation to scale their business growth.

Considering this significant change, today, in this article I’ve put together the top 20 full stack digital marketing trends in 2021 that you must know to make a winning online presence for your business. However, most of these digital marketing trends are not new, but they all evolved over the time that you need to know!

So, without further ado, let’s take a look at the top full stack digital marketing trends in 2021.

Top Full Stack Digital Marketing Trends in 2021

 

 1. Artificial Intelligence

Artificial Intelligence helps brands to personalize their digital marketing campaigns based on user behaviors as AI technology can analyze the behavior of consumers and detect their search patterns more effectively. You can also use Artificial Intelligence to extract data from social media platforms like Facebook and Instagram to analyze how consumers look for services and products. Although AI will be the driving force behind many digital marketing services in the future, as of now it’s implemented in Product recommendations, Content creation, and Email personalization.

2. Chatbots

Digital marketers can use chatbots to ask customers what they are looking for, give them answers, guide them through purchasing, and collect information about their experience. In nutshell, Chatbots allow brands to engage in interactive conversations with their customers to create better customer relationships and drive more sales for their business. According to an Oracle survey in 2016 “Nearly 1 in 3 brands say customers and prospects prefer to complete their purchase or resolve services issues without speaking to a human, if possible.” And a recent study from Harvard Business Review (HBR) found that 15% of businesses who are ahead in their use of data intelligence and latest technology had grown more rapidly than their business competitors and are better positioned their business for the future.

3. Programmatic Advertising

Simply saying, programmatic advertising is the automated buying and selling of digital advertising rather than buying directly from publishers. A great example of programmatic ads buying is real-time bidding. It’s faster, more efficient, and helps brands to increase their conversion rates and lower customer acquisition costs.

4. Conversational Marketing

Conversational Marketing is one of the most important full stack digital marketing trends in 2021. Conversational marketing helps marketers and consumers to have one-to-one and real-time communication across multiple channels. Unlike traditional marketing, conversational marketing is available across numerous channels which allows brands to communicate directly with their consumers at their convenience means conversational marketing let brands communicate according to the platforms, devices, or timing that suits the consumers’ needs the best.

5. Omnichannel Marketing

Omnichannel marketing was one of the most popular buzzwords in 2019. Even though the buzz around omnichannel marketing may seem a little worn out now, still omnichannel marketing is one of the most effective digital marketing strategies. The main goal of omnichannel marketing is to ensure a seamless and consistent customer interaction with a brand, regardless of the channel. Whether it’s a social media post, digital ad, or a visit to an online store, the key is promoting a business on different platforms to connect with customers in a better way. When omnichannel marketing is done right, it can offer the customers an enhanced user experience that boosts your brand awareness and sales.

6. Video Marketing

Video marketing is all about using videos to promote and market your brand’s services and products that help you increase engagement on your brand’s digital and social channels. This is the reason video marketing is one of the most important full stack digital marketing trends in 2021, and most likely to remain the same for the next five to ten years. The below stats will show you the importance of incorporating video marketing in your digital marketing strategies.

• 72% of businesses tell that video marketing has increased their conversion rates.
• 52% of consumers tell that watching a product or service video makes them more confident in their online buying decisions.
• 75% of executives said every week they watch their work-related videos on business platforms.

7. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing, and it has risen to be one of the effective full stack digital marketing trends in 2021. Influencer marketing focuses on getting the word out about your brand, its services, or products through well-known social media influencers and celebrities. However, more often, the influencers are Instagram, Facebook, or YouTube personalities with a massive fan following in a particular niche. According to data, influencer marketing is the fastest-growing customer acquisition channel, beating organic search, paid search, and email marketing. It is also found that 51% of businesses got a higher quality of customers through influencer marketing. However, influencer marketing may be a little costly, especially if you want to collaborate with popular and high-level influencers. Do your research to choose the best fit influencers according to your budget.

8. Visual Search

In simple words, Visual Search focuses on using images to promote online searches of a brand’s products by consumers. If done correctly, visual search can take the whole user experience to an all-new level that helps you to increase your search visibility and lead generation. Visual Search allows users to upload products’ pictures to get more accurate search results. For example, Google Lens is a visual search engine powered by Google that identifies landmarks and objects with the help of a camera app.

9. Voice Search

The use of voice search among consumers has increased over the last few years. It allows the users to do their searches conveniently with the help of voice search assistants. Now that AI technology is getting smarter, the number of mistakes and errors made by voice assistants such as Siri, Alexa, Google, and Cortana has reduced significantly. Considering the fact that 40% of adults depend on voice search every day, improving your voice search readiness by adding keyword phrases that better suit voice search queries to find the exact ways to approach local SEO can bring the results you want for your business.

10. Customer Segmentation

Customer Segmentation is not one of the new full stack digital marketing trends in 2021, it has been around for quite some time. The idea behind Customer Segmentation is to have many small digital marketing campaigns targeting a specific group of the audience instead of a small number of digital marketing campaigns that target a general audience. Through the customer segmentation process, digital marketers can group their target audience based on specific factors like age, gender, demographics, shopping habits, etc. Customer Segmentation can help you promote the right services or products to the right group of audience that’ll help you increase your sales opportunities.

11. Progressive Web Pages

In simple words, Progressive Web Pages are websites that function like mobile apps and they are growing in popularity, particularly among online retailers, as they look to improve their business mobile experience and increase sales. These progressive web pages offer functionality similar to that of mobile apps such as push notifications, fast load times, working offline, etc. With the rapid increase of mobile users across the world, progressive web pages can prove to be one of the efficient full stack digital marketing trends in 2021.

12. Social Media Stories

Social media stories are one of the other emerging full stack digital marketing trends in 2021. Began with Snapchat in October 2013, the stories feature quickly rose in popularity among social media users. In a few years, Instagram, Facebook, Whatsapp, Skype, and LinkedIn incorporated these stories feature in their social apps as well. Social media stories provide benefits like constant engagement with followers, cost-effectiveness, increased brand awareness, and the opportunity to interact with the younger audience.

13. Social Media Shopping

As both eCommerce and social media are growing at a fast rate, many businesses and brands have started using the two together to increase their sales opportunities. One of the most popular social media shopping platforms is Instagram. In 2019, Instagram launched the Checkout feature which allows Instagram users to purchase within Instagram. Now, with the introduction of Facebook Shops, eCommerce brands can create engaging and interactive social media posts on their Facebook and Instagram platforms to allow users to do shopping through social media with ease.

14. Web & Server Side Security

Maintaining your web and server-side security will help you safeguard your website and sever from server-side vulnerabilities and attacks. Besides, if an online user lands on your website and senses that it is not safe and secure, he/she will immediately exit from your website which increases your website’s bounce rates. If this occurs regularly, and increased website bounce rate will lower your business ranking in SERPs. That’s why displaying a sign of security on your business website will help the consumers to understand that you’re concern about their safety.

15. Structured Data & Technical SEO

Adding structured data and following all the technical SEO elements help you ensure that your website meets the technical requirements of modern search engines which improve your website’s organic rankings. Structured data is also known as schema markup which helps you inform the search engines about your website through neatly organized information that boosts your SEO performance. On the other hand, technical SEO elements like crawling, indexing, rendering, and website architecture help you boost your organic search engine rankings and traffic. All these factors make structured data and technical SEO one of the important full stack digital marketing trends in 2021.

16. Interactive and Valuable Content

Technically, now, interactive content is the boss. Many digital marketers rating interactive content as highly effective at educating prospective customers about their brand, services, and products. And, in today’s digital world, online shoppers want to interact with brands. They want to actively engage with services and products before making their purchase. This is where interactive and valuable content comes in, as interactive and valuable content help brands to promote engagement, improve customer experience, and increases customer loyalty. The types of interactive and valuable content that can do wonders for your brands include giveaways, ebooks, infographics, quizzes, surveys, contests, etc. Interactive and valuable content also helps you increase the amount of time a user spends with your brand.

17. Long-Form Content

As per the Search Engine Journal Study, long-form content gets 77% more backlinks as compared to short-form content. Generally, a blog article that is longer than 3,000 words attracts the most traffic as it provides the consumers with in-depth information and knowledge for their questions or queries. Long-form content also reduces the chances of your target audience visiting your competitor’s websites after visiting yours as they can get all the necessary information from your website.

18. User-Generated Content

User-generated content has been around as long as social media networks and customer review sites have. And, user-generated content is a great option for digital marketers who want to attract Gen Z or millennial audiences. You can get user-generated content for your brand by encouraging your business customers and users to share content about your products on their social media channels and in turn, you can offer them enticements like special offers and discounts. Besides, according to research 90% of online shoppers said that user-generated content influenced their buying decisions more than any other form of advertisements, which means user-generated content not only help you build your brand awareness but also helps you generate more sales for your business.

19. Browser Push Notifications

Browser push notifications are kind of web notifications that can be sent to a user via desktop web and mobile web. Browser push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on your website. And, in recent times we can see increased usage in push notifications. In 2019, 85% of eCommerce brands and online stores used browser push notifications to re-engage users who show interest in the brand but fail to make a purchase or a decision, These browser push notifications are used based on the website visitors behaviors.

20. Digital Marketing Automation

Digital marketing automation helps marketing departments and organizations to more effectively market on multiple channels online through automotive software platforms and technologies. Digital marketing automation helps you improve customer loyalty and retention, scale up your content marketing with AI-generated content, optimize your voice search queries and improve your blog outreach. So, digital marketing automation is one of the effective full stack digital marketing trends in 2021 that you shouldn’t miss.

Conclusion

The above-mentioned are the top 20 full stack digital marketing trends in 2021 that you cannot ignore. If you are a digital marketer, you must get yourself familiarized with these new full stack digital marketing trends and strive to embrace new strategies, tools, and technologies in your digital marketing approach according to these trends.

If you wish to grow your business digitally, check out our full stack digital marketing services!

Results-Driven Social Campaigns for Businesses

 

In a world full of issues and passive publics, Social Campaigns are a great way to voice out against any matter, spread awareness, and address problems. However, when it comes to that subject, people often associate social campaigns with political problems, whereas it also applies to other facets of our lives. In this case, businesses should start applying social campaigns and events to establish themselves in the market.

Here at Prime One Global, formerly known as Extreme SEO Internet Solutions, we help businesses stand out through effective and innovative digital transformations. Based in Vavuniya, Sri Lanka, we are an award-winning performance marketing agency that takes your visions and executes them flawlessly.

A prime example of how social campaigns make an impact on startups is our recent project that was reviewed on Clutch. To help you get up to speed first, Clutch is an independent B2B review and rating platform dedicated to helping millions of users from across the globe. The site hosts a staggering collection of client reviews, data-driven articles, and other industry-related content.

An analyst from Clutch contacted Nevindaree Premaranthne, the senior manager of a government organization based in Colombo, Sri Lanka, to gather their insights regarding our old project from 2019. The five-star review highlights our team’s efforts for their social campaigns and video production.

Clutch published the review back on June 11, 2021, and it showcases how our team efficiently and effectively handled the engagement. Throughout our partnership, the videos and the number of likes on the clients’ pages went off the roof thanks to the campaigns. We also handled content development, social media marketing, photography, and videography during the client’s events.

When the analyst asked about what was the most impressive aspect of our team, the client responded:

“The most impressive thing I’ve noticed was their friendliness. It was really easy for us to work with this team as they listened to what we really want and explained everything in a friendly manner. And the other best thing I’ve noticed was, they take ownership of the work. They worked with us as part of our team and we never felt that this is another service provider.”  

— Senior Manager, Government Organization

This review reflects how much effort our team exerts for each of our projects. It also speaks volumes about how powerful our social campaigns are. We are extremely proud to have this review, along with our other clients’ insights, featured on our Clutch profile.

As we move forward, we want to encourage our clients to think about how social campaigns can make a difference for them. We are always here to help them launch their plans, and we are looking forward to seeing more future projects like this.

Prime One Global also ranked highly on The Manifest’s list of the top 100 social media marketing campaign service providers from Philadelphia. For context, The Manifest is a blog platform that serves as a credible resource for those who want to learn more about the B2B space.

Their recognition is a massive endorsement for our team and it goes to show how driven we are. Still, want to learn more about us? Take a look at our services to see if our team suits your needs. Reach out and let’s get in contact!

In today’s digital era, from staying connected with family and friends to executing business operations, the internet has a strong impact on every aspect of our day to day lives. And, WiFi is one of the vital elements required to access the internet. When you are at some place and get access to a Free WIFI, how do you feel? It’s always a pleasing experience, right? But, in order to access the free WIFI, you may need to get the passwords from the admin, if they are not mentioned already.

As a solution to this, recently, Facebook has launched its brand-new feature known as Facebook WIFI in which you can promote your Business and reach more people while your guests access your free WiFi without even giving the passwords to them.

Let’s check out what kind of features Facebook WIFI is offering and how they can boost your business growth.

1. How to Set Up Facebook WiFi?

If you have a functioning business with a physical location, you can set up Facebook Wi-Fi to attract more customers. Facebook WiFi permits your customers to access your business’s guest WiFi after they check in to your business location on Facebook. The check-in shows up on their News Feed, which is visible on your Facebook Page.

To Set Up Facebook WiFi

• You must have a Facebook Page for your business.
• You must be the admin of your business Facebook Page.
• Your business Facebook Page must have a location or address in your business Page info.
• You must have a WiFi router that is compatible with Facebook WiFi.
• You must be connected to the WiFi network that you’re trying to set up Facebook WiFi for.

If you have the above-mentioned things, you can set up Facebook WiFi for free in 20 minutes or less.

Here is the list of routers that are supported by Facebook WIFI:

• TP-Link
• Intelbras (Brazil and Latin America only)
• Netgear
• Ubiquiti UniFi
• Meraki
• D-Link
• Zyxel
• Aruba
• Ruckus
• ASUS
• Open Mesh

2. Facebook WiFi Benefits for Your Business

Basically, Facebook is a platform to get free word-of-mouth advertising for your business. And, by utilizing the Facebook WiFi Feature you can amplify the word-of-mouth advertising for your business that helps you to build trust and brand awareness. With that said, here are some significant benefits of Facebook WiFi for your business.

1) Attract More People Towards Your Business

Once you’ve installed the Facebook WIFI and linked it to your Business, people visiting your business’s physical location can avail free access to your WIFI just by checking in. Once a guest checks in your place on Facebook, their activity is displayed on their Facebook news feed, which can be seen by their friends and family, which might help you connect with more people and get more organic reach for your business Facebook Page.

2) Get More Organic Likes for Your Business Page

After checking in for your Free Facebook WIFI, Facebook directs the guests to your Business Facebook Page, where they can like your Page and learn more about your business, its services and products. This will generate more engagement and likes to your business Facebook Page. Many businesses observe a significant increase in the activity of their Facebook Business Page. If people find your business page interesting, they can interact with the content published on your page, and you may get more likes, comments and shares as well.

3) Free Social Exposure to Thousands of People

You know what? Millions of people daily search for the keyword WIFI on Facebook. So, If your business has a Facebook WIFI linked, Facebook can automatically suggest your business in the search results that provide your business with massive exposure. isn’t it great? Without any paid ads and spending, your business will get free social exposure to thousands of people.

4) No Need to Share WiFi Passwords

The people who visit your business’s physical location no need to ask any of your employees for the WiFi passwords. To get access to the internet, all they need to do is to log in to their Facebook account and check in your business location, once they check in your location on Facebook; they will automatically get access to the WIFI. However, you can also limit the WiFi usage time for each of your customers for every established session.

5) Get Demographic Insights Into Your Visitors

Facebook WiFi Feature enables a dashboard for admin in which you can get insights and monitor how many customers are accessed to your WIFI and how many of them are new or returning customers. These insights might also help you predict how much a customer is interested in your business, and its services or products. Facebook provides a visually appealing dashboard that showcasing the WiFi Visitors’ insights using infographics. So, you can easily access, monitor and analyze those insights. Simply, you will get all insights in one place.

Conclusion

Having a Facebook WiFi for your business will contribute to your business social media marketing. Now you know all about Facebook WiFi. So, what are you waiting for? Go and Set Up Facebook WiFi for your business to avail its advantages.

Guys, Feel Free to share your thoughts about Facebook WiFi in the Comments!

Keep seeing the same digital marketing influencers in your social feed? Or are you feeling that you’re following the same old digital marketing strategy?

I know, keeping up with the latest trends and ever-changing landscapes in digital marketing can be very difficult.

But, don’t worry I’ve got a solution for that…..

Digital marketing influencers are the most versatile and creative professionals and they operate in such a broad digital landscape. So, following these greatest digital marketing professionals is one of the best ways to ensure you have the most successful digital marketing strategies for your business.

Keeping that in mind, today, I’ve compiled this list of the top 30 global digital marketing influencers.

 

Top 30 Global Digital Marketing Influencers Who May Change the Fate of Your Business.

 

 

1. Neil Patel – The SEO Leader

When it comes to SEO, Neil Patel is a leader. He consistently posts amazing content as he says, his goal is to teach one new digital marketing tactic each day. Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Not only that, he is a New York Times best-selling author and has received numerous accolades for his successful ventures. Besides, he is labeled as one of the top digital marketers by Forbes and the Wall Street Journal. Also, he is recognized as a top 100 Entrepreneur Under the Age of 35 by the United Nations. Being a digital marketing sensation, Neil Patel has proven his skills in many areas like search engine optimization, link building, content marketing, keyword research, conversion optimization, marketing automation, social media optimization, and many more.

Subscribe to Neil Patel’s Blog and YouTube Channel for a daily dose of practical digital marketing and SEO tips.

Get Connected with Neil Patel:

• Facebook | Twitter| Instagram| Blog| YouTube

2. Ann Handley – The Content Marketing Queen

Ann Handley is a leading digital marketing pioneer who paved the way in Content Marketing. She is a keynote speaker, Wall Street Journal best-selling author, Head of Content at MarketingProfs and co-founder of ClickZ. Ann Handley has been named one of seven people who’re shaping modern digital marketing by IBM, also notably, she is the world’s first Chief Content Officer! As a leading digital marketing pioneer, Ann Handley inspires business owners and marketers to obtain real results with achievable strategies. Ann’s blog is the perfect place to learn the latest and greatest content writing and content marketing skills.

 

 

Get Connected with Ann Handley:

• Facebook| Twitter| Blog

3. Ryan Deiss – The Digital Marketing Expert

You may know Ryan Deiss from his popular podcasts like ‘’ 3 Reasons Why College is (still) a Lie’’. Ryan Deiss is the founder of Moz and the creator of the “Customer Value Optimization” tactic which has been very successful in bringing in strong results for any business trying to succeed online. Being the Founder and CEO of DigitalMarketer, Ryan Deiss continues to lead the most efficient and effective digital marketing techniques in the present time which makes him one of the best digital marketing influencers around the world.

 

 

 

Get Connected with Ryan Deiss:

• Facebook| Twitter

4. Rand Fishkin – The Leading SEO Expert

If you’re into digital marketing, then probably you have seen this iconic mustache floating around the internet. Rand Fishkin is a leading SEO expert and entrepreneur, best known for being the co-founder and former CEO of the SEO software company, Moz. He also founded SparkToro, a software company that provides audience assessment and intelligence software solutions, allowing digital marketers to better understand their target audiences. Rand Fishkin is an inspiring figure in digital marketing; he is a well-known author and a keynote speaker who offers talks and training on digital marketing and entrepreneurial topics around the world.

 

 

Get Connected with Rand Fishkin:

• Facebook| Twitter| Blog

5. Larry Kim – Iconic Digital Marketer

Digital marketing enthusiasts and content writers know Larry Kim as the founder of MobileMonkey Inc and WordStream, both are leading brands in the digital marketing industry. MobileMonkey Inc is proving to be one of the leading platforms in Facebook Messenger while WordStream has been a leading provider in keyword research. Larry was ranked as the #8 most popular author on Medium and he is a great contributor to CNBC and Inc. Magazine. As one of the best thought leaders and experts in Facebook Ads, Google Ads and Startups, Larry Kim is definitely not a digital marketing influencer to miss out.

 

 

 

Get Connected with Larry Kim:

• Facebook| Twitter

6. Jay Baer – New York Times Best-Seller

Being the successful founder of five multi-million dollar companies and the author of six New York Times best-selling books, Jay Baer doesn’t require any further intro, but, he is best known as the founder of Convince & Convert. Jay’s digital marketing firm helps the world’s most iconic brands like The United Nations, Nike, Oracle, Hilton and Cicso. He is a web genius who has 26 years of experience in marketing and customer experience expertise. As one of the most iconic authors in the business world, it comes as no surprise that he makes the list for the top digital marketing influencers 2021.

 

 

 

Get Connected with Jay Baer:

• Facebook| Twitter| Podcast

7. Lilach Bullock – The Digital Marketing Queen

Lilach Bullock is not less than a digital marketing queen herself and that’s how she got crowned the Social Influencer of Europe by Oracle, not only that Forbes featured her on the list of Top 20 Women Social Media Influencers and Career Experts names her the #1 Digital Marketing Influencer. These titles don’t just come to any marketing professional, Lilach time and again proven herself to be one of the leading names in content marketing, sales funnels, coaching and website conversions. Also, she is the author of three Amazon best-selling books. All in all, Lilach is a well-known content marketing expert, strategist, professional speaker and social influencer with a long list of accomplishments.

 

Get Connected with Lilach Bullock:

• Facebook| Twitter

8. Joe Pulizzi – Award-Winning Author

Joe Pulizzi is best known as the founder of the Content Marketing Institute (CMI) and host of Content Marketing World, the world’s largest physical content marketing event. The Content Council honored him with the John Caldwell Lifetime Achievement Award for his extraordinary skills in content marketing. Pulizzi wrote best-sellers books such as Killing Marketing, Content Inc, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe Pulizzi is a digital pioneer, keynote speaker, award-winning author and fundraiser for the Orange Effect Foundation – a charity organization founded by Pulizzi and his wife to help children with speech disorders.

 

Get Connected with Joe Pulizzi:

• Facebook| Twitter| Blog

9. Justyn Howard – Expert Social Media Marketer

Justyn Howard is the CEO of Sprout Social – A social media management and analytics Software Company that is helping more than 24,000 businesses, brands and agencies run their social media channels & campaigns more efficiently, now you know why he made the list as one of the top digital marketing influencers. Justyn Howard is a great leader to follow for any new advancements in the social media industry.

 

 

 

 

Get Connected with Justyn Howard:

• Facebook|Twitter

10. Eric Siu – Brilliant Digital Marketer

Eric Siu is best known as the co-host of the Marketing School podcast with Neil Patel, but there is so much we need to know about this brilliant mind. Having worked with international companies such as Amazon, Nordstrom, and UBER, Eric Siu is able to bring in business growth with his custom digital strategies. Besides, if your business makes more than $5m in annual revenues, you can reach out to him through LinkedIn and get his custom marketing strategy for your business for FREE.

 

Get Connected with Eric Siu:

• Facebook|Twitter

11. Barry Schwartz – Innovative Search Engine Marketer

Being the Editor of the Search Engine Roundtable and News Editor at Search Engine Land, Barry Schwartz is an important specialist to follow for any innovative topics in search engine marketing. Also, Schwartz is the President and Owner at RustyBrick Inc and he specializes in helping businesses decrease costs and increase sales. If you’re interested in the changes and trends in search engine marketing, Barry Schwartz is one of the best digital marketing influencers to follow.

 

 

 

 

Get Connected with Barry Schwartz:

• Facebook|Twitter

12. Pam Moore – Queen of Conversion Optimization

Pam Moore is the Founder and CEO of a social media and consulting agency Marketing Nutz that specializes in conversion optimization through digital methods. Pam Moore is one of the most outstanding international keynote speakers and specialists in digital marketing, social media, social selling and branding. She has been featured as a Social Power Influencer by Forbes. Also, Pam Moore has over 2 million followers across several social media platforms.

 

 

 

 

Get Connected with Pam Moore:

• Facebook|Twitter

13. Tommy Griffith – The Popular SEO Manager

If both the AirBNB and PayPal bagged Tommy Griffith as the SEO manager just imagine his proficiency and skills in search engine optimization and content marketing strategies. Tommy Griffith is the founder of ClickMinded, which started as an SEO course in 2017 and has now turned into a full training ground for all topics in digital marketing including content marketing, email marketing and paid advertising. Definitely, Tommy Griffith is one of the leading digital marketing influencers to follow.

 

 

 

Get Connected with Tommy Griffith:

• Facebook|Twitter

14. Mari Smith – Queen of Facebook Marketing

Do you know about Mari Smith? If not, then you need to join the growing force of 1,7+ million followers that know just how influential Mari is when it comes to Facebook marketing and other key business strategies. With her strong proficiency on the internet, she strives to consistently deliver relevant and valuable content to help entrepreneurs and business owners to accomplish their professional and personal goals. All in all, Mari Smith is one of the best world’s social media thought leaders to follow.

 

 

 

Get Connected with Mari Smith:

• Facebook|Twitter

15. Matt Bailey – The Famous Online Marketer

If you are in the digital marketing field, it’s important to know the leading authors in the industry and Matt Bailey is no exception to that. As Matt Bailey has quoted earlier he teaches us how to turn data into action. He is the person who developed online marketing workshops for big brands like Microsoft & Orange Telecom and presented search marketing training to Procter & Gamble. Surely, Matt Bailey is one of the best digital marketing influencers around the globe.

 

 

Get Connected with Matt Bailey:

• Facebook|Twitter

16. Scott Stratten – Enthusiastic Digital Marketer

Scott Stratten is the president of UnMarketing. Not only that, Scott is one of the leading keynote speakers when it comes to the topic of disruption in digital marketing. He is well-known for his energy, passion, knowledge, and humor. Scott’s presentations help to bridge the gap between virtual business and real-world business, they not only make people laughing and thinking, but also doing. Nowadays, you can find Scott speaking at events for big companies like Walmart, Adobe, Microsoft, 3M, Saks Fifth Avenue and PepsiCo to name a few.

 

 

 

 

Get Connected with Scott Stratten:

• Twitter

17. Joanna Wiebe – The Queen of Copywriting

Joanna Wiebe is best known as the founder of CopyHackers the popular copywriting platform for startups and marketer, also she is the co-founder of Airstory. Joanna is a drag-and-drop document builder that is a great innovation for content writers. She has coached more than 50,000 people and well-known organizations to improve their content strategy and has also collaborated with big brands like Crazy Egg, MetaLab, Intuit, BT and Tesco. If you are looking for an expert in content marketing, then Joanna Wiebe is the person you need to follow.

 

 

 

Get Connected with Joanna Wiebe:

• Facebook|Twitter

18. Heidi Cohen – The Popular Content Marketer

Heidi Cohen is the chief content officer of Actionable Marketing Guide that provides marketing insights on content marketing and social media marketing, also she is the president of riverside marketing strategies. Heidi’s blog named the top content marketing blog in 2011 and the top social media blog in 2012 & 2013, so, you can be sure to get valuable knowledge and insights from her content. Heidi Cohen works with big companies like the New York Times Digital and Cheap Tickets/Cedant as a consultant.

 

 

 

Get Connected with Heidi Cohen:

• Facebook|Twitter|Blog

19. John Rampton – The Blogging Expert

John Rampton is an entrepreneur, a startup enthusiast, an investor a contributing writer for Entrepreneur.com, Forbes, Inc, and The Huffington Post. John was listed #2 on the Top 50 Online Influencers in the World by Entrepreneur Magazine and honored as a blogging expert by Forbes. John Rampton is a world-famous connector who specializes in content, branding, conversion marketing, leadership, and motivation.

 

Get Connected with John Rampton:

• Facebook|Twitter

20. Jennifer Polk – The Leader in Multichannel Marketing

Jennifer Polk is one of the leading experts in multichannel marketing and digital commerce. Jennifer conducts researches at Gartner for Marketers and she is proficient in digital marketing techniques to engage customers and to evangelize brands. She has a great understanding of the important needs of the Chief Marketing Officer and marketing leaders and her researches help professionals to meet their needs.

 

 

 

 

Get Connected with Jennifer Polk:

• Twitter

21. Jeff Bullas – Prominent Digital Marketing Influencer

Jeff Bullas is one of the most prominent digital marketing influencers in the globe and he is a respected keynote speaker, entrepreneur & best-selling author. Jeff has been named as Top Influencer of Chief Marketing Officers by Forbes and was featured on Entrepreneur’s Top 50 Online Marketing Influencers to Watch. He has expertise in content marketing, data visualization, analytics tools, marketing tips, social media, and blogging. You must follow Jeff Bullas to keep up with new and rewarding trends in content marketing.

 

Get Connected with Jeff Bullas:

• Facebook|Twitter|Blog

22. Gary Vaynerchuk – The Renowned Digital Marketer

Gary Vaynerchuk is one of the most talked digital marketing influencers in the present time. Gary is the chairman of VaynerXcand the CEO of VaynerMedia. He is a well-known public speaker and angel investor who made early investments in Facebook, Twitter, Venmo, and Uber. Gary Vaynerchuk has emerged as a popular digital marketing influencer by building up more projects like women’s lifestyle brnad PureWow, cannabis branding, and Green Street.

 

 

 

 

Get Connected with Gary Vaynerchuk:

• Facebook|Twitter|YouTube

23. Tim Ferriss – The Best Leadership Blogger

Probably, you’d read the 4-Hour Workweek book, if not, at least you’d heard about it. Tim Ferriss has been featured as one of Fortune’s “40 under 40”. Not only Tim has consistently written best-selling business books but he has influenced millions of people with his “The Time Ferriss Show podcast“. Also, his blog has been ranked #1 on the Top 150 Management and Leadership Blogs and Tim is well-known for his early-stage technology investments with Facebook, Shopify, and many other big brands.

 

 

Get Connected with Tim Ferriss:

• Facebook|Twitter|Blog

24. Kim Garst – The Social Media Influencer

Kim Garst is best known as one of the most influential digital marketers in the social media space. She is featured as one of the Top 10 Social Media Power Influencers by Forbes. Kim provides consulting services to Fortune 500 companies like Microsoft, IBM and Mastercard. She helps businesses with her unique social media marketing approach and creative business growth approach. Undoubtedly, Kim Garst is one of the best social media influencers to follow for the latest social media updates and strategies.

 

 

 

Get Connected with Kim Garst:

• Facebook|Twitter

25. Pat Flynn – Affiliate Marketing Expert

Pat Flynn runs one of the most influential blogs. With his blog, Pat provides insights into the latest and greatest strategies on affiliate marketing and other passive income strategies. Not only that, Pat Flynn is consistently publishing useful content on his podcast, newsletter, and YouTube channel. Also, Pat offers some of the best online business startup courses. All of these facts make Pat Flynn an “online digital marketing guru”.

 

Get Connected with Pat Flynn:

• Facebook|Twitter

26. Joel Comm – The Blockchain King

Joel Comm jumped into the world of blockchain and cryptocurrency in July 2017 with Martch leader Travis Wright. From their expertise, they came up with “The Bad Crypto Podcast” – one of the top blockchain-related shows in the world. Joel expertise doesn’t stop there, he has been an expert in live video marketing with tools like Facebook Live, Instagram Live, and Snapchat. With his proficiency in cryptocurrency and live video marketing, Joel Comm is one of the excellent digital marketing influencers to follow.

 

 

 

Get Connected with Joel Comm:

• Twitter

27. Travis Marziani – The Ecommerce Expert

Travis Marziani’s “The Effective eCommerce Podcast” is one of the best free resources for people who’re looking to start their own online business. In his podcasts, Travis goes through each step from the beginning stages to more advanced strategies and gives you the real perspectives. Travis Marziani is one of those digital marketing influencers in 2021 who is transparent and trustworthy with his teachings.

 

 

 

 

Get Connected with Joel Comm:

• Twitter|Podcast

28. Brian Solis – The Expert Digital Analyst

Brian Solis is a leading anthropologist, futurist, award-winning author, keynote speaker, and blogger. People who’re following Brian best known him as the principal analyst at the digital analyst group Altimeter. Also, Brian Solis has been named as one of the “greatest digital analysts of our time”. Brian Solis’s books help both small business owners and executives understand the relationship between technology and evolution. You can find Brian speaking at business and marketing conferences around the globe.

 

 

 

Get Connected with Brian Solis:

• Facebook|Twitter

29. Casie Gillette – Passionate Digital Marketer

Casie Gillette is a passionate digital marketing professional and consultant who is currently working with a popular B2B marketing company KoMarketing, in Boston. Casie also a great author, you can find her articles on popular websites like Search Engine Land and the Salesforce blog. Even though Casie speaks at various events and conferences around the globe, specifically, you can catch her each year speaking at SMX West or Pubcon Vegas.

 

 

 

 

Get Connected with Brian Solis:

• Instagram|Twitter

30. Eric Enge – An Intuitive Digital Marketer

Eric Enge is the founder of Stone Temple Consulting and he leads the digital marketing team at Perficient Digital, and he creates digital marketing tactics that go beyond your typical marketing strategies. Eric is well-known for his lead author contribution to the popular book named “Art of SEO”, which is used as a textbook at many universities. Eric Enge expertise in digital marketing surely made him one of the leading digital marketing influencers in 2021.

 

 

 

 

Get Connected with Eric Enge:

• Facebook|Twitter

 

Conclusion

Digital marketing is one of the emerging and rapidly evolving industries, and it’s really important to stay on top of the latest industry trends to thrive your business on the digital front. Thankfully, the above listed top global digital marketing influencers are kind enough to share their best insights and digital marketing techniques via their social media channels and blogs. That’ll help you to keep up with the latest trends, updates and strategies on digital marketing.

Our diverse list of top global digital marketing influencers will continue to grow, so check for new updates regularly.

Meantime, let me know your favourite digital marketing influencer in the comments below!

The Google Page Experience Update is set to launch in mid-june 2021. Here’s a guide to preparing for the Google Page Experience Update.