Results-Driven Social Campaigns for Businesses

 

In a world full of issues and passive publics, Social Campaigns are a great way to voice out against any matter, spread awareness, and address problems. However, when it comes to that subject, people often associate social campaigns with political problems, whereas it also applies to other facets of our lives. In this case, businesses should start applying social campaigns and events to establish themselves in the market.

Here at Prime One Global, formerly known as Extreme SEO Internet Solutions, we help businesses stand out through effective and innovative digital transformations. Based in Vavuniya, Sri Lanka, we are an award-winning performance marketing agency that takes your visions and executes them flawlessly.

A prime example of how social campaigns make an impact on startups is our recent project that was reviewed on Clutch. To help you get up to speed first, Clutch is an independent B2B review and rating platform dedicated to helping millions of users from across the globe. The site hosts a staggering collection of client reviews, data-driven articles, and other industry-related content.

An analyst from Clutch contacted Nevindaree Premaranthne, the senior manager of a government organization based in Colombo, Sri Lanka, to gather their insights regarding our old project from 2019. The five-star review highlights our team’s efforts for their social campaigns and video production.

Clutch published the review back on June 11, 2021, and it showcases how our team efficiently and effectively handled the engagement. Throughout our partnership, the videos and the number of likes on the clients’ pages went off the roof thanks to the campaigns. We also handled content development, social media marketing, photography, and videography during the client’s events.

When the analyst asked about what was the most impressive aspect of our team, the client responded:

“The most impressive thing I’ve noticed was their friendliness. It was really easy for us to work with this team as they listened to what we really want and explained everything in a friendly manner. And the other best thing I’ve noticed was, they take ownership of the work. They worked with us as part of our team and we never felt that this is another service provider.”  

— Senior Manager, Government Organization

This review reflects how much effort our team exerts for each of our projects. It also speaks volumes about how powerful our social campaigns are. We are extremely proud to have this review, along with our other clients’ insights, featured on our Clutch profile.

As we move forward, we want to encourage our clients to think about how social campaigns can make a difference for them. We are always here to help them launch their plans, and we are looking forward to seeing more future projects like this.

Prime One Global also ranked highly on The Manifest’s list of the top 100 social media marketing campaign service providers from Philadelphia. For context, The Manifest is a blog platform that serves as a credible resource for those who want to learn more about the B2B space.

Their recognition is a massive endorsement for our team and it goes to show how driven we are. Still, want to learn more about us? Take a look at our services to see if our team suits your needs. Reach out and let’s get in contact!

In today’s digital era, from staying connected with family and friends to executing business operations, the internet has a strong impact on every aspect of our day to day lives. And, WiFi is one of the vital elements required to access the internet. When you are at some place and get access to a Free WIFI, how do you feel? It’s always a pleasing experience, right? But, in order to access the free WIFI, you may need to get the passwords from the admin, if they are not mentioned already.

As a solution to this, recently, Facebook has launched its brand-new feature known as Facebook WIFI in which you can promote your Business and reach more people while your guests access your free WiFi without even giving the passwords to them.

Let’s check out what kind of features Facebook WIFI is offering and how they can boost your business growth.

1. How to Set Up Facebook WiFi?

If you have a functioning business with a physical location, you can set up Facebook Wi-Fi to attract more customers. Facebook WiFi permits your customers to access your business’s guest WiFi after they check in to your business location on Facebook. The check-in shows up on their News Feed, which is visible on your Facebook Page.

To Set Up Facebook WiFi

• You must have a Facebook Page for your business.
• You must be the admin of your business Facebook Page.
• Your business Facebook Page must have a location or address in your business Page info.
• You must have a WiFi router that is compatible with Facebook WiFi.
• You must be connected to the WiFi network that you’re trying to set up Facebook WiFi for.

If you have the above-mentioned things, you can set up Facebook WiFi for free in 20 minutes or less.

Here is the list of routers that are supported by Facebook WIFI:

• TP-Link
• Intelbras (Brazil and Latin America only)
• Netgear
• Ubiquiti UniFi
• Meraki
• D-Link
• Zyxel
• Aruba
• Ruckus
• ASUS
• Open Mesh

2. Facebook WiFi Benefits for Your Business

Basically, Facebook is a platform to get free word-of-mouth advertising for your business. And, by utilizing the Facebook WiFi Feature you can amplify the word-of-mouth advertising for your business that helps you to build trust and brand awareness. With that said, here are some significant benefits of Facebook WiFi for your business.

1) Attract More People Towards Your Business

Once you’ve installed the Facebook WIFI and linked it to your Business, people visiting your business’s physical location can avail free access to your WIFI just by checking in. Once a guest checks in your place on Facebook, their activity is displayed on their Facebook news feed, which can be seen by their friends and family, which might help you connect with more people and get more organic reach for your business Facebook Page.

2) Get More Organic Likes for Your Business Page

After checking in for your Free Facebook WIFI, Facebook directs the guests to your Business Facebook Page, where they can like your Page and learn more about your business, its services and products. This will generate more engagement and likes to your business Facebook Page. Many businesses observe a significant increase in the activity of their Facebook Business Page. If people find your business page interesting, they can interact with the content published on your page, and you may get more likes, comments and shares as well.

3) Free Social Exposure to Thousands of People

You know what? Millions of people daily search for the keyword WIFI on Facebook. So, If your business has a Facebook WIFI linked, Facebook can automatically suggest your business in the search results that provide your business with massive exposure. isn’t it great? Without any paid ads and spending, your business will get free social exposure to thousands of people.

4) No Need to Share WiFi Passwords

The people who visit your business’s physical location no need to ask any of your employees for the WiFi passwords. To get access to the internet, all they need to do is to log in to their Facebook account and check in your business location, once they check in your location on Facebook; they will automatically get access to the WIFI. However, you can also limit the WiFi usage time for each of your customers for every established session.

5) Get Demographic Insights Into Your Visitors

Facebook WiFi Feature enables a dashboard for admin in which you can get insights and monitor how many customers are accessed to your WIFI and how many of them are new or returning customers. These insights might also help you predict how much a customer is interested in your business, and its services or products. Facebook provides a visually appealing dashboard that showcasing the WiFi Visitors’ insights using infographics. So, you can easily access, monitor and analyze those insights. Simply, you will get all insights in one place.

Conclusion

Having a Facebook WiFi for your business will contribute to your business social media marketing. Now you know all about Facebook WiFi. So, what are you waiting for? Go and Set Up Facebook WiFi for your business to avail its advantages.

Guys, Feel Free to share your thoughts about Facebook WiFi in the Comments!

We can’t deny the fact that social media is part of our day-to-day life. All of us are connected with social media as consumers, marketers, or social beings. What started as entertainment now evolved to be one of the most powerful marketing channels for businesses. Therefore, it would be a real waste if you aren’t taking advantage of social media to grow your business.

Social media is a great way to digitally connect and interact with your target audience 24/7, which gives you the opportunity to create a loyal audience base for your brand. So, here are the ten best practices to use social media to grow your business.

Let’s get started!

1. Get to Know Your Target Market

Knowing about your target market/audience is essential to growing your business through the power of social media. The clearer you are about your target audience, the better you understand what will appeal to your potential customers. And the less you know about your target audience, the less likely you’ll succeed through your social media marketing efforts. Find about your target audience by creating an imaginary customer profile or by watching out who your competitors are targeting.

2. Develop Your Social Media Strategy

It takes time and effort to build a popular social media profile. But, at the same time, it’ll take proper strategy and planning. Always, you need to create a rock-solid plan to accomplish your goals, the same theory will apply to your social media. So, create your social media strategy on how are you going to create your posts? How often will you post it? Will you use social media influencers? Power of your user base? Make use of social media ads? And so on. Once you’ve determined these facts you can easily craft your social media strategy that’ll help you to leverage the power of social media to grow your business.

3. Focus On Your Posts Quality, Not Quantity

Definitely, your goal isn’t about attacking your social media users with countless posts. It’s not quantity but the quality of your posts that benefit your social media users. So, make sure each of your social media posts conveys an important message or provides some unique information that is relevant to your target audience. This you can increase your social media engagement and build a loyal follower base for your social media channels.

4. Add Real Value On Social Media

Always strive to provide real value through your social media posts. What do your social media posts achieve? Is it motivational or educational? Does it answer a question your target audience might be wondering? Does it help to motivate people out there to acquire a certain lifestyle? Create useful social media content for your target audience, be it insightful infographics, blog posts, or tutorial videos. Adding value will make your social media content and brand stand out, and your audience will consider you as a reliable and thoughtful brand.

5. Follow High-Profile Social Media Accounts

When you started to follow other high-profile social media accounts that will create the first bits of visibility for your brand. You can also measure what was working for those high-profile social media accounts that were already at the top of their game. Altogether, following high-profile social media accounts will help you to gain your visibility and allows you to identify solid ways to thrive your social media performance.

6. Regularly Comment, Share, And Like 

According to its name, social media is a very social platform. That’s why it’s important to get out there and find interesting pieces of content to comment on, leave likes, share that information, and reply to others’ comments. This practice gives increased visibility to your brand as well as makes your business more personal and approachable among your audience. In nutshell, if you’re really serious about leveraging social media to grow your business, regularly commenting, sharing, and liking is the best way to build a relationship with your social media audience and in return, you’ll receive their loyalty which enhances your business growth.

7. Leverage The Power Of Social Media Influencers

When you’re a newbie on social media, it’s a bit hard to reach your target audience, this where you need the help of social media influencers. As social media influencers can leverage the power of their large and highly engaged audience to promote your brand, products, or services on social media. Many businesses and newcomers use this approach to expand their reach at the earlier stage. But, just make sure that you work with social media influencers who have an audience base that is aligned with your own brand’s target audience.

8. Focus More On Social Media Networking

In-person networking is quickly being overpowered by social media networking. Now, social media networking can help you reach hundreds of thousands of potential customers online. Also, social media networking can help you reach new markets to expand your business and enhance your customer service. So, network as much as possible to grow your business and brand visibility. You can join fan pages and social media groups to expand your network and target market, also by participating in the group discussions and value to those discussions you can gain visibility for your brand.

9. Don’t Be Too Promoting & Hard Sell

You need to understand that it’s not always about promoting. If you really want to use social media to grow your business, you have to spend some quality time deliver valuable insights, information, and resources to your customers that benefit them. It can be motivational, inspirational, or entertainment. Simply, you should always aim to add value to your social media posts. This is why it’s best to avoid pushing too hard with your selling and sales promotion because it’s will ultimately push your potential customers away from your business.

10. Make Your Buying Journey Easy For People

With smartphone usage sky-rocketing in recent years, most people accessing their social media accounts on their mobile phones. So, it becomes essential to make your social media channels accessible on mobile devices, also you need to make your business website responsive to mobile devices. Add your website link in your social media profiles, ensuring that your website has a mobile responsive design, and make sure your purchase process is refined for mobile devices so that people can simply and easily buy whatever they need that you’re vending. The easier you make it for them to buy, the more likely you’ll be to close the sale.

Conclusion

Thanks to the digital world we’re currently living in, social media has evolved from just being used as an entertainment channel to a marketing platform where you can build a strong connection with your target audience and effectively sell your products or services. Utilize the above mentioned ten tactics you can take advantage of what social media has to offer. Leveraging the power of social media will pave the path to grow your business successfully in no time!

Have you already started to leverage social media to grow your business? Do you follow any of the above-mentioned tactics? Let me know them in the comments!

Are you wondering how do you create contents on Instagram? And how can you make your Instagram marketing successful? You’re not the only person here! For many busy brands and businesses, the idea of an Instagram content plan seems a hard-hitting task that they have no idea how to tackle. As finding time to make, organize, strategize, and optimize your Instagram content can be a very tricky task.

Luckily, there are numerous methods to organize your Instagram content process and spare time to plan your Instagram posts and stories! Ready to win your game on Instagram? Check out these top 10 tips to prepare your Instagram content strategy ahead of time.

 

Instagram Content Plan: 10 Tips on how to plan Instagram content for your feed!

 

1) Optimize Your Brand’s Instagram Account Bio

Wondering why am I talking about this as my first tip? Okay now hear me out, why? There is no value in getting to a good position with your Instagram content plan if your Instagram Bio isn’t augmented well for your successful branding on Instagram. Because once you started sharing high-quality, relevant content in your Instagram feed, lots and lots of people will make an effort to get to know about your business and brand. As the first thing, they check out your Instagram Bio before they will begin to “follow” your brand.

If there isn’t a clear description about brand, pertinent profile image, and engaging call-to-action (CTA), there are high chances of missing out on your new followers because they won’t understand who you are or what your brand is about. I would say Instagram bio is the one and only opportunity to grab your audience’s attention, so don’t do the mistake of neglecting your Instagram bio.

Tips to optimize your Instagram Bio:

• Keep your Bio description 20 words or less
• Include identifiable keywords in your bio that people will use to search you on Instagram
• Lastly, don’t forget to add a strong call to action that encourages people to join your business.

Instagram bio is the very first thing people notice when they click into your Instagram profile, so make sure to nail that bio perfectly before investing your time into  Instagram content strategy.

 

2) Pick Up Your Instagram Content Themes

Picking up the right Instagram themes or “content buckets” is one of the best methods to get rid of the tension of Instagram content planning for your feed. In my opinion, it’s a good choice to select 3 to 4 themes and rotating them throughout the month.

For example, you can choose the content bucket like:

• People (Your team, clients, or customers)
• Location (Your workplace, travel shots)
• Quotes (Motivating quotes or Inspiring testimonials)
• Your Products shots

Or else, you can choose Instagram themes like:

• Work-life of your staffs
• Office Interiors
• Family

Whatever the themes you choose it should go well with your business & brand, and most importantly it should resonate best with your target audience.

“Your brand is what your audience says it is”

The above saying applies to your Instagram as well. When you create your Instagram content plan, it should reflect your ideal followers and their values. Once you have chosen your content themes or buckets, trial them for a month or two then based on that results, swap and change your themes or buckets to what your audience best resonates with. An Instagram content plan is all about testing, learning, and optimizing. And that’s what this post going to tell you (so stay tuned with me!).

 

3) Don’t Miss Out the Significant National Days

Not each and every national day or holiday is relevant for your business or your audience, but it’s necessary to be aware of what’s coming up next in case it is. You may ask why it is important to know about national days. Let me tell you why? Because if a national day is important to your target audience, then it’s a great opportunity for you to create content that your audience will relate to themselves on that particular national day.

Having an Instagram content calendar will help you to stay up to date of these national holidays and traditional holidays like Independence Day and Tamil & Sinhala New Year. Make use of the Social Media Calendar to keep yourself informed about any important national days and social events that are coming up next, then you can put your creativity to make that day special for your audience. Now this question will raise in your mind how could this help to improve your Instagram content strategy?

Here is how it will help to improve your Instagram content strategy:

• If protecting the environment from pollution is your brand’s mission, International Environment Day (June 5) could be a great opportunity for you to elevate your brand and make your audience engage with your brand.
• By planning ahead you can conduct a cleanup program at your local and post those images on the feed.
• Also, you can encourage your audience to do the same and post them via stories

These kinds of activities on a specific national day help you to grab more attention towards your brand. Therefore make use of these national days and holidays to get the spotlight for your brand!

 

4) Create a Strong Voice for Your Brand

You have to be more certain about your brand voice then only you can able to create an effective content plan for your Instagram. Because you are going to create lots of images and captions. So it’s important to be sure about your brand tone then only you can make an efficient process of your Instagram posts. Decide, whether your brand voice going, to be frank, and funny or warm and reassuring.

If you don’t know how to find out your brand voice, begin with your brand values, then think about other brands that have brand voices you love. Jot down the descriptive specific keywords for each voice.

They can be adjective voices like:

• Professional
• Inspiring
• Witty

Or, they can be non-descriptive voices like:

• Momentum
• Mentor
• Love

With those examples, voice keywords figure out your own brand voice. It’s okay if your brand voice changes over time, as you get to know your brand and audience better. But this keyword tactic is a great idea, to begin with.

 

5) Evaluate Your Capabilities for Your Success

Don’t let your lack of understanding, energy, and time come in between you and your success of the Instagram campaign. I mean lots of entrepreneurs and business brands get stuck on Instagram posts because they feel creating an Instagram content plan is an overwhelming task. You shouldn’t overspend your precious time and energy on your Instagram feed content which is why it’s important to evaluate your capabilities.

 

Try to answer these questions to find out your capabilities:

• Do you have time and resources to make a batch of images at the beginning of every month?
• Would it easier for you to outsource images and leave the ideas up to you?
• Are you able to create designs on Canva to make quotes graphics?
• Could you outsource this design?

Hope these questions help you to find your capabilities. For financial reasons, most of us shy away from outsourcing, but also with the guilt that we should do everything ourselves. But you should understand that “Your time is extremely valuable.” If you could able to work with somebody that can give you more time to focus on the things that are more important (creating high-quality stories +interacting with your audience), you are making yourself committed to success on Instagram.

 

6) Set Time for Content Creation in Your Work Schedule

Now you are clear about your content themes and you have decided whether designed graphics/take photos by yourself or outsource someone. So right now you can focus on allocating time to create content. You need to create and schedule your content up to one month in advance. If you need to create and schedule your May month content, you would be doing that during the first week of April.

If you do that so, then all you have to do during the next few weeks of the month is to hit “post” button on your Instagram account or you can set your content to go live automatically via third-party automation tools like Iconosquare. In the beginning, it might seem impossible to plan your Instagram content in advance, therefore at the starting take it to step by step process, for instance, first plan your Instagram content for one week then two, then three… and before know, it will get in place and naturally you begin to plan content far in advance for your Instagram.

 

7) Get to Know the Best Timing for Your Post

If you want to use Instagram really serious for your business, you need to figure out the best timing for your posts on Instagram, but if you have just started using Instagram for your business, you may not have enough data to understand the best timing for your post on Instagram. If that’s your case, then start with sticking to a regular posting schedule (3x posts a week is preferable).

You don’t need to post on exactly the same days for each week, but just make sure to stick with the equal frequency of posting for every week. With time you will collect adequate insights to recognize your best time schedule to post on Instagram.

Eventually, you will find out your optimal times for post, whether

• Is it morning or evening?
• Do weekend posts perform better than weekdays?

When you figure out the best timing for your Instagram posts, you can easily understand what best resonates with your target audience, and based on that you can tweak your Instagram post schedule.

 

8) Make Use of a Scheduling Tool for Your Instagram Posts

The good thing about social media automation tool like Iconosquare is that it’s not just an official Instagram partner, but also an inclusive podium that allows you to create your Instagram content plan for your feed, schedule your Instagram posts and stories, monitor your Instagram analytics in-depth, and manage all your Instagram comments and conversations in one platform. It takes out the pressure of posting on your Instagram week by week and offering you the necessary space and time to focus on engaging with your brand followers.

If you are not ready to invest in paid automation tools then you can use Excel sheets to schedule your Instagram content plan. Of course, it doesn’t automatically post on Instagram on your behalf, but it does allow you to keep and manage all your content and captions in one place. And it could be a good idea to get into a habit to streamline your Instagram content plan before you invest in an automation tool. Financially it would be a wise idea!

 

9) Weekly Schedule Your Instagram Stories

Instagram stories turn out to be more crucial than ever before. If you have any doubt about it, just have a look at the facts: After seeing it on Instagram stories, 50% of folks search for a product or service online and 62% of folks become interested in a specific product or brand. Not only that 1/3 of most-viewed Instagram stories are created by business brands.

Would you miss out this golden chance to reach your audience through your Instagram stories? Definitely No, right? You can create super-engaging and high-quality Instagram Stories week-by-week. That means on weekend (Sunday) you can create and plan 3 to 4 Instagram stories to share over the next week.

Here are some ideas on Instagram Stories:

• Introduce your team member
• Demo your product or service
• Share a sneak peek of your new product or service
• Conduct a Q&A session on your story
• Show a behind-the-scenes of your workday
• Repurpose a blog post through a short video

Don’t hold yourself back, just go for it! In the beginning, it might feel uncomfortable, but trust me with time and practice you become familiar with your Instastories and it will also help you to overcome your shyness.

 

10) Analyze, Modify and Optimize Your Instagram Content Plan

The important part of creating the powerful Instagram content plan comes after the implementation content plan and that is the analysis. Choosing suitable content themes and writing attractive captions mean nothing if you are not analyzing what works best with your target audience and then tweaking your content strategy accordingly. If something worked well as you expected, it doesn’t mean you are getting wrong on Instagram. As you know social media changes every now and then. So as a business brand and Instagram marketer you need to constantly evaluate what you are doing on Instagram and find out whether it’s still working.

That’s the joy of content planning: trying out new things, making mistakes, changing content tactics, optimizing content, and through them continuously improving your Instagram content strategy. Thus at least once in a month make sure to review your Instagram content. For your Instagram stories focus on retention rate (e.g: The % of people that watched your Instastory from start to end). If you want to Improve your Instagram campaign, focus on your Instagram post engagement rate, conversions rate, and number of DMs rather than followers’ numbers and post likes. Because If your content actually engaging your audience, it will automatically increase the amount of DMs, comments, and conversions.

There are lots of Instagram metrics but you don’t need to monitor them all. Metrics depend on your business goals and your overall Instagram marketing strategy. So choose your metrics measurements according to your Instagram content strategy and goals and track your Instagram success according to them.

 

Conclusion

Here you go! 10 effective tips on how to plan Instagram content for your feed. When it comes to content planning for your Instagram feed, it can make you feel a little intimidated or overwhelmed. But with effective planning and the right time-saving hacks in your hand, you will soon make yourself get ahead of the game on Instagram!

It’s time to hear from you! Do you have an Instagram content strategy plan created ahead?