The pros and cons of short-tail and long-tail keywords for SEO

Targeting keywords for organic traffic is an essential aspect of an SEO strategy that can help drive relevant traffic to your website. Understanding short-tail vs long-tail keywords is crucial for a  successful SEO campaign. The pros and cons of short-tail vs long-tail keywords for SEO should be carefully considered before incorporating them into your strategy. When someone searches for keywords, the search engine can match them with relevant websites and provide the result on the result page (SERP), making it important to optimize your content for the right keywords. By targeting a mix of short-tail vs long-tail keywords, businesses can improve their chances of ranking higher on the SERP and driving relevant traffic to their website.

However, when it comes to choosing keywords, there are two broad type of categories to consider that are long-tail and short-tail keywords. Let’s talk about one by one:

Short-tail keywords are generic and they tend to have a high search volume, but these keywords are really competitive. But the long-tail keywords are more specific and mostly have an average or lower search volume.

According to that, each type of keyword has its own set of advantages and disadvantages, and choosing the right keywords for your website depends on your goals and target audience. When it comes to SEO and digital marketing, keywords are playing a crucial part of any strategy. But there are two types of keywords to consider that are long-tail and short-tail keywords. Both have their pros and cons, and understanding the differences between them can help you to create a more effective keyword strategy.

In this blog post, we’ll take a closer look at the pros and cons of short-tail vs long-tail keywords and how to use them effectively. We’ll also answer the common questions about keyword research and provide tips to optimizing your web content. Keep reading to learn more.


Before we get to know the Pros and Cons about short-tail and long-tail keywords, let’s see the meaning of short-tail keywords that are shorter, which means more generic phrases that typically include one or two words. For example, ” marketing” or “shoes” are short-tail keywords. It seems very broad and those keywords are highly competitive, when it comes to SEO, it’s too difficult to rank. Let’s see what are the pros and cons of short-tail keywords for SEO:

Pros of Short-Tail Keywords

There are benefits but let me share one of the main benefits of short-tail keywords is that they can generate a large amount of traffic to your site. Since these keywords are more general, they have a broader appeal and are more likely to attract a wide audience. If you can rank well for a popular short-tail keyword, you can potentially drive a lot of traffic to your site.


Cons of Short-Tail Keywords

The downside of short-tail keywords is that they are highly competitive and this makes it so difficult to rank higher. Because these keywords are so broad, there are often many other websites competing for the same search traffic. This means that you will need to put in a huge effort to compete with other sites, and even then, there is no guarantee that you will rank well. This is one of the disadvantages of using short-tail keywords.


Secondly, short-tail keywords can be less targeted. Since these keywords are so general, the people who search for them may not be looking for exactly what you have to offer. This means that you may get a large amount of traffic to your website, but not necessarily the relevant traffic. This means you can’t drive the target audience for your website. But you can generate more traffic. That never supports you to increase your ROI. this will impact on your future plans as well.


Long-tail keywords are longer, which means these are more specific phrases that typically include three or more words. For example, “digital marketing agency in Sri Lanka” or “women’s running shoes for flat feet” are long-tail keywords. They are more targeted and less competitive comparing short-tail keywords. This will give you a better result when you focus on the long-tail keywords in SEO. here you can see the list of long-tail keyword research tools and their features:

Long-tail keyword Tool Key Features
01. Semrush ✓ Find long-tail keywords
✓ Check keyword volume
✓ Check keyword difficulty
✓ Check keyword CPC
✓ Check competition score

➥ Get a 14-day free trial
02. KWFinder ✓ Find long-tail keywords
✓ Search by domain
✓ Search by Keyword
✓ Check competitor's rank
✓ Get search volumes

➥ Create an account on KWFinder
03. LowFruits ✓ Find long-tail keywords
✓ Analyze SERPs
✓ Import or get your keywords
✓ Extract competitor's keywords

➥ Create an account on LowFruits
04. Answer the Public ✓ Free long tail Keyword research tool
✓ Find common questions around a keyword
05. Google Auto Suggestion ✓ Easily find long-tail keywords
✓ Google auto-populates keywords
✓ Type keyword & get auto-suggestions
06. Google Auto-suggest ✓ Advanced version of Google auto-suggest
✓ Find long tail keywords directly from Google
✓ Free version limited to 2 searches per day
07. WordTracker ✓ Find profitable long-tail keywords
✓ Check competitors
✓ Check IAAT (keyword in anchor & text)
✓ Check KEI (keyword effectiveness index)
✓ 7-day free trial

➥ Get a 7-day free trial
08. Long Tail Pro ✓ Find profitable long-tail keywords
✓ Exact Search Volume & Competitiveness
✓ Track Your Progress
✓ Personal Domain analysis
✓ Unlimited tracked domains
✓ Rank Value feature

➥ Get a 10-day free trial

Now let’s look at the pros and cons of using long-tail keywords in your SEO strategy:

Pros of Long-tail Keywords

Long-tail keywords seems that are more targeted and the meaning of the people who search for them are more likely to be interested in what you have to serve. This can lead to higher conversion rates and more sales. This is the highlight of the long-tail keywords.

Meantime they are less competitive keywords. Since these keywords are more specific, there are often fewer websites competing for the same search traffic. This means that it can be easier to rank for long-tail keywords and generate more relevant traffic to your website. Based on our experiences we would suggest long-tail keywords to see better rank improvements within a short span of time.

pros-long-tail keywords

Cons of Long-Tail Keywords

Sometimes we missed to check it out the disadvantages, but this is also a crucial part when we focus on the seo. The long-tail keywords are going to generate less traffic comparing short-tail keywords. Since these keywords are more specific and you may need to target multiple long-tail keywords to generate the same amount of traffic as a single short-tail keyword. However, this will give you a better result within the short term.


The second one is that they can be more difficult to come up with. Especially these keywords are more specific and you will need to do more research and brainstorming to identify them.

Now you may have a question:

03) How to Use Long-Tail and Short-Tail Keywords Effectively?

The key to using long-tail and short-tail keywords effectively is to strike a balance between the two. Here are some tips for optimizing your content with keywords:

  1. Use short-tail keywords to attract a broad audience and generate a lot of traffic to your website.
  2. Use long-tail keywords to target specific niche based and generate more targeted traffic to your website.
  3. Use a combination of both short-tail and long-tail keywords to create a comprehensive keyword strategy that targets both broad and specific search terms.
  4. Conduct thorough advanced keyword research to identify and filter the most relevant and effective keywords for your business.
  5. Use keywords in your content in a natural way that provides value to your readers. This will give a chance to get more engagement and drive more traffic to your website.
  6. Avoid keyword stuffing, which can result in penalties from search engines.
  7. Monitor your keyword rankings and adjust your strategy as needed to improve your search engine visibility.

In nutshell, both short-tail vs long-tail keywords have their pros and cons, and understanding how to use them effectively is very important to creating a successful SEO and digital marketing strategy. By striking a balance between these two types of keywords and using them in a natural and effective way, you can generate more targeted traffic to your site and improve your search engine visibility. That’s for sure. Therefore, take the time to do advanced keyword research for your business and optimize your content with relevant keywords, and finally monitor your keyword rankings to achieve your SEO goals. If your company needs help with keyword research, content strategy, or overall SEO help or complete digital marketing solutions, reach out to our team via: [email protected], we’re always happy to support to achieve your goals. Get in touch with Globally recognized Multinational Award-Winning performance marketing agency, delivering Full Stack digital marketing strategies.



Nigetha Thurairajah, Senior Digital Marketing Manager for Partner's Growth at Prime One Global, Nigetha Thurairajah, Senior Digital Marketing Manager at Prime One Global, having more than 10 years of experience in Digital Marketing industry, specializing in Analytics and Conversion Rate Optimization. Skilled in Search Engine Optimization (SEO), Content Marketing, Analytics, Google Trends, Site Analysis, Web architecture, Competitor research and Keyword Research. I am extremely passionate about public speaking and doing podcast 🙂

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How Will ChatGPT Affect Your Job If You Work in Advertising and Digital Marketing Industries?

Table of Contents

ChatGPT is a revolutionary new technology that is changing the landscape of advertising and digital marketing industries. As a result, it is essential to understand how ChatGPT could affect your job if you work in advertising and digital marketing fields. In this blog post, we will explore how ChatGPT can help you achieve more success in the digital marketing space, as well as what steps you should take to ensure you are taking full advantage of the opportunities presented by ChatGPT.

Let’s dive into the topic!

what is chatgpt

ChatGPT is a powerful tool that has the potential to revolutionize how businesses create, target and measure their digital marketing campaigns. ChatGPT stands for “Conversational Graphical Processing Technology,” a natural language processing algorithm that helps identify potential customer interests and behaviours. This technology can help businesses make better decisions when choosing the right strategies and campaigns to reach their target customers. It can also create more personalized customer conversations, allowing for more effective communication. Ultimately, This AI tool helps businesses create more efficient and impactful digital marketing campaigns to engage customers and drive better results. For those working in advertising and digital marketing industries, this means leveraging ChatGPT’s capabilities to deliver faster and more effective results.

By using this AI tool technology, marketers will better understand their customer’s preferences and behaviours to create more tailored ads and campaigns geared towards driving maximum engagement. ChatGPT can also be used as an analytical tool to provide insight into customers’ buying patterns, that allowing businesses to improve their targeting efforts by identifying what type of content resonates with their audiences the most. These benefits provided by ChatGPT offer considerable advantages to those working in advertising and digital marketing fields and provide them with the tools they need to create successful campaigns that convert leads.

implication of chatgpt

ChatGPT is a new AI technology developed by OpenAI which enables computers to generate human-like conversations. It has the potential to revolutionize digital marketing and advertising industries. This AI tool makes it easier to create personalized conversations with customers and potential customers. With ChatGPT, digital marketers can quickly and easily develop conversations tailored to customers’ needs and preferences. This technology can change how companies interact with their customers. For instance, it could offer automated customer service, respond to inquiries, or even generate product recommendations.

Additionally, it could be used to create targeted advertisements based on customers’ behaviours. The ability to quickly and accurately generate conversations also means that digital marketers could build custom chatbots with pre-set customer scenarios. The implications of this technology for the digital marketing and advertising industries are immense. It can create more compelling and personalized customer experiences, drive conversions, and increase ROI. Moreover, ChatGPT will enable marketers to test different approaches and measure their results quickly. This can help marketers to decide which strategies work best for their target audience and they can optimize their digital marketing campaigns accordingly. 

impact of chatgpt

As ChatGPT becomes more widely used, it will be necessary for professionals in these fields to understand how the technology works and what it can do for their jobs. The AI tool will be able to generate personalized messages for customers and prospects. That means fewer copywriters or content strategists will be needed to craft unique messages for each customer segment. It will also enable the automation of many basic digital marketing tasks, like building audience segments and targeting ads, which can free digital marketing professionals to focus on higher-level work.

The use of ChatGPT can also help marketers better understand customer preferences and behaviours, as well as give them more information about their audiences. This could result in better decisions regarding crafting messaging and campaigns that will resonate with customers. In addition, ChatGPT could automate marketing research and provide insights into customer sentiment that may have previously gone unnoticed.

For those who work in the advertising or digital marketing fields, embracing this technology could mean staying ahead of the curve or being left behind. The most successful professionals in these fields will be those who stay informed about technological advances and understand how to use them effectively. By taking the time to understand how ChatGPT works and how it can help your job, you can ensure that you stay ahead of the competition.

stay ahead of curve

As the technology landscape continues to change, it’s essential for people working in the advertising and digital marketing industries to stay ahead of the curve. Here are some critical steps you can take to ensure your skills remain relevant and you stay ahead of the competition:

  • Educate Yourself: It’s essential to stay informed and up-to-date on the latest trends and technologies in your industry. Take time to read industry publications, attend conferences and seminars, and take online courses to stay on top of new developments in digital marketing and advertising fields. 
  • Take Advantage of Automation Tools: Automation tools like ChatGPT are becoming increasingly popular in the industry. Make sure you understand how these tools work and how they can be used to increase efficiency and effectiveness in your work.
  • Experiment with Different Strategies: Technology is constantly changing, so it’s essential to remain open to new ideas and ways of doing things. Experiment with different strategies and tactics to determine which works best for you.
  • Network: Networking is essential to staying ahead of the curve. Connect with other industry professionals and leverage their knowledge and experience to keep yourself updated with the current trends and technologies.
  • Hire a Mentor: If you’re serious about your job, consider hiring a mentor or coach who can help you navigate the ever-changing digital marketing and advertising landscape. 

By taking these steps, you can ensure that your skills remain relevant to your industry and you’re staying ahead of the competition.



ChatGPT is a game-changing technology that will undoubtedly have some significant impacts on the advertising and digital marketing industries. The future of digital marketing and advertising Industries lies in leveraging AI-based technologies such as ChatGPT to create more personalized customer experiences. Those who work in digital marketing and advertising fields must stay ahead of the curve by learning how to use ChatGPT effectively and strategically. To do so, they should familiarize themselves with the basics of AI technology, understand the implications of ChatGPT on their job, and be open to experimenting with new strategies. With the proper knowledge and skillset, people who are working in the advertising and digital marketing fields can well-prepared to take advantage of the opportunities that ChatGPT has to offer.

What do you think about ChatGPT? Does it affect your job? Let us know your thoughts in the comments!



Abirika Soolabanee working as a Senior Manager - Inbound Marketing & Branding at Prime One Global. She is a certified content and Inbound marketer with five years of experience. Bringing expertise in content marketing, inbound marketing, branding, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Inbound Marketing, Branding and Blogging. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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