If we go by the definition, guest blogging is an SEO and content marketing activity that allows you to promote your personal/corporate brand or specific services & products and content pieces that you’ve published. Therefore, guest blogging has various benefits, some of which we’ll look at later on in this article.

Today, I’m going to break down what you need to know about search engines and content quality in 2022 and beyond in order to create guest blogs that will be successful in more ways than one. The following are the main topics I am going to cover in this guide:

Main Topics

1. Traditional Guest Blogging is Outdated
2. Google’s Guide for Guest Blogging
3. How to Do Personal Branding in Guest Blogging?
4. Build a Brand Through Guest Blogging: Dos & Don’ts
5. How to Choose a Guest Blogging Topic?
6. How to Stand Out from Millions of Guest Posts?
7. What to Do After Your Guest Post is Published?
8. Benefits of Guest Blogging

Let’s get started!

1. Traditional Guest Blogging is Outdated

Many use guest blogging to improve search rankings, brand visibility, build a good brand reputation and get backlinks. All of these were easy to do, but not anymore. Due to the increased level of competition, expertise and a wide range of things search engines are evaluating, it becomes hard to get ranks.

Building a reputation and personal branding through writing is only possible if you are willing to go beyond your traditional writing and adapt to new trends.

When it comes to link building it’s not simple anymore. Google already started to penalize over links and provides Link Schemes for guest blogging to avoid adding links in massive. Also, Google recommends the use of nofollow links in guest blogs.

So, if you’re sending guest blogging pitches where you’re requesting a follow backlink in exchange for the article, you should stop that practice. And start to focus on your content quality,

2. Google’s Guide for Guest Blogging

Google’s core algorithm update is all about providing quick, helpful, high-quality and accurate information to its users that match their search intent, So, today let’s see what Google has suggested for guest blogging.

🐼 Google Panda Update 🐼

This is a bit old Google update, however, it still applies. Google Panda Update in 2011 was designed to reduce the amount of low-quality and thin content in the search results and replace it with helpful, informative and unique content. So, this update alone tells you that Google wanted people to stop writing crap.

Ask These Questions Before You Start Writing a Guest Blog:

✅ Who will get the benefit from your article?

✅ Who would want to read your blog post?

✅ Are you writing the article only for your benefit (links, branding, etc.)?

✅ What information provided will be unique and different from thousands of other articles already ranked in Google?

✅ Is your article’s topic saturated in the SERPs?

‍🚀 BERT Models and Intent ‍🚀

In October 2019, Google announced they were applying BERT models to search. Google Said:

“BERT models can reflect the full perspective of a word by looking at the words that come before and after that particular word of a phrase which is useful for understanding the actual intent behind search queries.”

As search intent is the ultimate goal of the person using a search engine, you need to determine the search intent of the person that will be reading your post and provide any and all information needed to match their search intent. If you are writing something with no thought of the readers’ search intent, then your chances of success are low, so, before creating a guest post, you should examine the pages that rank on SERP for the same topic, and take notes on the search intent behind them, then start writing your guest post around that intent.

🟧 Level Up Your Game with E-A-T and YMYL

In 2015, Google published its complete Search Quality Evaluator Guidelines and they highlighted two important factors regarding how Google looks at pages and articles. They are:

• E-A-T — Expertise, Authoritativeness, Trustworthiness
• YMYL — Your Money or Your Life

🟧 E-A-T — Expertise, Authoritativeness, Trustworthiness

In the 2019 version of search quality guidelines, Google mentioned E-A-T 135 times, and it explains in detail what they are looking for in any kind of content.

☑ What does Google say?

Google want experts writing content that is trustworthy for its readers. Because bad advice can create problems.

Think about it, who will write with expertise and authority, a travel blogger discussing digital marketing or a digital marketing strategist with 15 years of experience? Somebody with expertise is going to be more authoritative and cover the bases that matter in content.

Below Google explains in detail what they are looking for in high-quality pages (which tend to rank better).

🟧 YMYL — Your Money Your Life

Google doesn’t want any content that could negatively impact its readers. Google says:

“We maintain high Page Quality rating standards for YMYL websites and webpages because low-quality YMYL websites or webpages could potentially negatively impact a person’s happiness, health, financial stability, or safety.”

Which is a better choice for writing a Heart Transplantation Surgery recovery guide?

• A lifestyle blogger who just graduated from college.
• A heart surgeon with 10 years of experience.

Simply, we need significant input from an expert to create high-quality content on serious issues related to health, happiness, and money.

3. How to Do Personal Branding in Guest Blogging?

Creating amazing pieces of content that showcase your knowledge and authority is the best way to stand out in any industry. But, you need to add unique points and tips in your content that are better than the top writers out there.

In your articles, you should go beyond explaining a concept and anticipate what your readers will want to know next. What do they need to know that they don’t know yet? What experiences do you have that could help people to avoid potential pitfalls from the start? Simply, inform, educate, and impress the readers with your knowledge, and make sure you have a personal website where people can find you, not just the company you work for.

Also, remember, you can’t make a huge name for yourself with just one blog post; it will take time and effort. But, if you make sure every guest post you write is educational, informative, authoritative, and useful to readers, you are a hundred steps ahead of most people.

4. Build a Brand Through Guest Blogging: Dos & Don’ts

Guest Blogging is a great way to build your brand awareness, but ONLY if you do it in the right way.

Let’s see what are the dos and don’ts of guest blogging to build your brand awareness.

🟧 Dos on Guest Blogging

On a new blog, impress the audience with your knowledge and expertise. Your guest blogging content needs to be high-quality in terms of grammar, flow and structure. In your guest blogging, you need to answer questions, define terms, examine pain points, and provide solutions.

Each person that reads your guest blog has the potential of becoming a fan of your work, so, write to impress, educate and create trust. If the readers share your content on their social media, their followers see you and your brand. As you gain new followers, you need to share posts that are authoritative.

You need to be present and timely with comments on your guest posts and in social shares. The quicker you answer a question, the better it makes you look. And it helps you to build an authentic relationship with your readers.

🟧 Don’ts on Guest Blogging

🔹 Mention your company name/product/service in the guest post.

If you mention your company name/product/service in the guest post it looks like a self-promotional post which tells the readers, the editors and Google that the only point of your guest post is to serve yourself, not the reader. The place for your company info is your author bio UNLESS you were asked to write about something that your company offer.

🔹 Adding links to your website that are not relevant to the guest post.

No editor wants to present their readers with links that are self-promotional, and no editor wants to risk making Google think they are engaging in a link scheme or selling links. Natural links are not a problem, but what appears as unnatural links can result in a manual action or penalty.

🔹 Bragging about your company or a product/service you offer.

Sharing about your company or a product/service you offer doesn’t help the readers or the website you want your guest post to be published on. It isn’t about you; it is about their website, their readers, and creating trust in your brand. So, you don’t need to brag about yourself in the guest post. If you create amazing content, the publisher will brag for you on their website, on their social accounts, and maybe in their newsletters.

Just remember, no one ever built trust by bragging. You can feature your brand on your author bio and make yourself an author who can answer questions in comments and social media quickly and authoritatively.

5. How to Choose a Guest Blogging Topic?

Let’s see how to choose the right topic for your guest blogging.

🔹 Where to Start?

Large and influential blog posts often have content plans and goals. While other blog posts are open to a wide range of ideas within their niche. It’s your job to know their niche and to discover what the blog topic is looking for in guest posts.

The first thing you should do is look for writing guidelines provided by the publication sites and cautiously review what they’re asking for. If the publishing site took the time to write these writing guidelines, then that’s what they want, so pay proper attention to the guidelines and don’t waste your time or an editor’s time by creating a guest post that doesn’t match with the writing guidelines of the publication site.

🔹 Doing Your Own Research

If you can find a ranking gap for the particular publication site where you want to be published on, you have an edge. You can use a tool like the Keyword Gap tool to find a gap between the publication site and its competitors. If competing sites are ranking highly for a specific search term, and the publication site you want to be on does not, possibly you could help the publication site to fill that gap.

🔹 Topic Research for Ideation

The topic research tool is a great option to get topic ideas. Just enter a keyword and you can see a list of recent topics related to your keyword. You can click on each topic and get insights on recent headlines and real-time questions people are asking on the particular topic related to your keyword. By looking at recently published articles, you can identify what has been done well and what has been missed, and then discover a plan to create something better than those articles. Topic research will help you find the questions people need an answer to and provide insights to their intent.

6. How to Stand Out from Millions of Guest Posts?

There are some popular writers who carefully plan their efforts which mean the website they want to rank for has a better chance at gaining rankings. Here are some factors that make your guest posts stand out from millions.

🔸 In your How-To guest posts include clear and easy reading screenshots – Avoid wasting your time and the editors time by putting low-quality images.

🔸 Add informative and high-quality video to the content – Adding videos with good clarity, quality sound, and additional information make the readers share your post.

🔸 Aim for SERP features – Format your guest posts to get a position 0, People Also Ask, or carousel placement is shown on the SERP that help you to make your guest posts successful.

🔸 Use quotes from Industry experts – Adding Quotes from experts are always good, so, get timely and relevant quotes from experts for your article to make it really impressive.

🔸 Use the brand/blog – Whoever you are hoping your guest posts to be published by, integrate their successes and blog posts in your articles, you can include links to their relevant articles, screenshots of positive reviews, or a mention of something impactful that they have done.

• Add Images and infographics – Good editors know the time and effort it takes a writer to create high-quality content. See if they have a design team to help you with images and infographics that would benefit both you and them. If they don’t, Use Canva to create impactful imagery for your guest posts.
• Optimize images – Follow best image SEO practices. Reduce the image sizes for editors, and use Alt Tags when submitting the images via a CMS platform.
• Add quotes for social Shares – Provide editors with some 2-3 good points that they could use for the social shares. And, highlight those best points in the articles to the editors so that they can use them.

7. What to Do After Your Guest Post is Published?

You need your guest post to do well, right? While the publisher is going to promote the post, there are things you should do from your end.

🔸 Be responsive in post comments – Always be ready to answer any questions from readers and respond to positive comments.

🔸 Monitor your guest post on social media – Track your guest posts on social media platforms and respond to comments when it makes sense.

🔸 Promote the post on your social media channels as well – Come up with different methods of social shares and share your guest posts throughout the year while tagging the publisher.

🔸 Keep your post evergreen – Things like statistics, algorithms, procedures and legal issues are kept on changing. So, when you see something has changed, email the publisher with updates that could be added to the post to make sure the article remains relevant and trustworthy

8. Benefits of Guest Blogging

Now it’s time to check out the significant benefits you can get from guest blogging. So, here is the list of benefits you get from guest blogging.

🔹 You can get instant exposure to your targeted audience

🔹 Help you to expand your personal network

🔹Boost more social media shares of your content

🔹 Grow your followers on social media

🔹Enhance your online authority

🔹 Improve your Backlink Profile

🔹 Help you to build and grow your brand awareness

🔹 Help you to generate qualified leads

🔹 Help you to get useful feedback from your community

🔹 Help you to sharpen your content marketing skills

🔔 Conclusion

There is no denying that guest blogging is a great way to build your personal brand and to create awareness for your brand, but, it’s about “how” you do it that will determine whether your guest blogging effort is successful or not. I hope the above guest blogging guide for SEO will help you to write successful guest posts in 2022.

What do you think about this guest blogging guide? Let me know your thoughts in the comments below!

Having knowledge about Search Intent is the secret factor to create an outstanding content strategy. Today, in this article, we’ll discuss the different types of search intent, how to determine the best search intent for your keywords, and how to optimize your content in the right way for search intent. First, let’s start from the basics.

1. What is Search Intent?

Search intent is the end goal a user has when he/she searching a query in a search engine, it’s the exact type of answer or resource a user is looking to receive in search results. We called it “Intent” because the search goal of the users is not always obvious from their query. For instance, if I search for something like “Honda Civic Cars”. Do I want to learn what Honda Civic Cars are? Which are the best models in Honda Civic Cars? Where can I buy a Honda Civic Car? Here my search intent is not clear, so it’s up to Google to interpret my search query and decide what kind of content to show in my search results. On the other hand, if I search something like “Best Honda Civic Car under $2500”, here my intent is clear that I want to see a list of Honda Civic Cars models. Most preferably with the purchase links.

2. Why Search Intent is Important for SEO?

Satisfying users’ Search Intent is the ultimate #1 goal of Google. Therefore, if you really want to succeed with your SEO and content marketing efforts, Search Intent needs to be a significant part of your approach. Actually, Google’s Quality Rater Guidelines are more FIXATED with Search Intent, and Google recently published a research report called “How Search Intent Is Redefining the Marketing Funnel” which simply showing us the importance of search intent. Backlinks and other traditional ranking factors are still important. But, if your webpage doesn’t satisfy the users’ Search Intent, it’s not going to rank in the SERP.

3. What Are the Different Types of Search Intent?

While there are endless search queries, we can categorize them into four primary intent categories:

1. Informational
2. Navigational
3. Commercial
4. Transactional

1) Informational Search Intent

You may have already guessed it, yes, searches with the intent to get information categorized as Informational Search Intent. These information search queries could be in the form of a how-to guide, a recipe, or a definition, and it’s one of the most common search intents, as users can look for answers to a vast number of different questions. However, not all informational search queries are questions. Users simply searching for “Jay Shetty” are most likely looking for information about Jay Shetty.

Examples of Informational Search Queries:

• “What is Adaptive Marketing?”
• “Robin Sharma”
• ”Directions to Paris Charles de Gaulle Airport”
• “SEO”
• “Football Scores”

2) Navigational Search Intent

Sometimes users just want to get somewhere, both online and in real life. The users simply looking to navigate to a specific website or webpage, and it’s often easier to do a quick search in Google than to type out the URL., also the user could be unsure of the exact URL for a specific website/webpage. As such, these searches tend to be brand or website names. Besides, users can look for an address of a real-world place and google like Pizza Hut London.

Examples of Navigational Search Queries:

• “LinkedIn”
• “Ahrefs SEO Beginners Guide”
• “Facebook Login”
• “McDonald’s Melbourne”
• “Moz Keyword Research Guide”

3) Commercial Search Intent

Commercial Search Intent is also called commercial investigation. Users start their commercial investigation before they’re ready to make a purchase. Usually, they use search to investigate brands, products or services. In their commercial investigation, users often compare products and brands to find the best solution for them.  These searches queries often include non-branded localized terms such as “best face cream for winter” or “The Best Indian Restaurants in NYC.”

Examples of Commercial Search Queries:

• “Top Indian Restaurants in London”
• “Best Bodybuilding Supplements”
• “WordPress or Medium for the blog”
• “Best Dedicated Server Hosting Germany”
• “Ahrefs or SEMrush”

4) Transactional Search Intent

Users do transactional searches when they are looking to make a purchase. So these searches have words like buy, price, cheap, etc. Also, these searches are mostly about a subscription, service or product. Usually, these transactional searchers have a good idea of what they’re looking for. So, they look for places to make purchase means they search for a product/service page, with a straightforward layout, pricing, and a buy button.

Examples of Transactional Search Queries:

• “iPhone 12 Pro Max Price”
• “Expressvpn Coupon”
• “Buy Michael Kors Handbags”
• “H&M Men’s Shoes Sale”
• “Shop Mac Cosmetics Online”

4. How Does Google Understand Search Intent?

Google always wanted to satisfy users’ search intent to provide them with a better user experience. There has been a series of Google algorithm updates specifically aimed to give more importance to search intent. For example, RankBrain update back in 2015 focused on search query context like user’s location, search history, etc. Then there was BERT update in 2019, which aimed to resolve lexical ambiguity, learn new words, find synonyms, and soon there will be a MUM algorithm update that will be able to change/adjust the content in order to satisfy users’ search intent. But, if we keep these Google algorithm updates aside, there are three general factors that Google uses to understand search intent, they are:

  Context of Search Query

In simple words, context is the circumstance surrounding your search query like your location, language, current events, and search history. For example, if you were to google Australia on a normal day, you’d get a SERP result of regular pages from Wikipedia and the tourist resources. But, if you were to google Australia on the day it was hit by bushfires, the entire SERP results will change to the news coverage about the bushfires.

  The phrasing of Search Query

The more words you add to your search query the more clear and defined the search intent. When the search query is formed as a question using modifying words like what, why, how then the intent is most likely informational search intent, on the other hand, if the search queries have words like best, review, top then the intent is most likely commercial search intent.

  User behaviour

Google analyze the type of content most of the users prefer for the specific search query and promotes more of such content in the SERP results. For example, if many users search for “how to fix the blue screen on the computer”, and immediately switch video results to watch tutorial videos, then Google might consider including those video results into the main SERP results. This could be one of the reasons we see different types of content ranking for similar types of search queries.

5. How to Optimize Your Content for Search Intent?

Now, the trick is to find out the best content approach to satisfy each type of search query based on its search intent. For that, we need to have a proper strategic plan. So, let’s check out how to optimize the content for search intent.

1) Choose Your Keywords by Search Intent

When doing keyword research for your website content, just make sure that you have taken search intent into account. There is no reason to create informational content that targets commercial search queries, simply it’s a waste of resources. So, choose and split your keywords by search intent and add them onto corresponding content. There are many keyword research tools out there where you can use filters to identify keywords with specific search intent.

2) Generate Content Ideas from SERP

Now, you have the Keywords list sorted by search intent, so, it’s time to find out the best type of content to satisfy the users. As we already discussed, the intent of the search query and the search query itself are not reliable resources to indicate the type of content needed to satisfy searchers. It’s most common for two similar search queries to be satisfied with very different SERP results. Therefore, the only reliable resource to create the best type of content for a specific search query is to look at what types of content already ranking in SERP. With a quick systemic approach, you can identify which search queries are best satisfied with text content, videos, image galleries, reviews and so on.

3) Make Good Use of Off-Page SEO

Did you ever notice that certain types of search queries are best met with web 2.0 content and other off-page content? If that’s the case with your search query, then consider making these platforms a part of your content strategy. For example, if a certain search query is often met with results from YouTube, then consider creating a corresponding YouTube video and then have your YouTube channel connected to your website. This way you can get into SERP and still have some traffic generated into your website. Another platform you have to consider for local SEO and navigational search queries is the Google My Business listing, this will get your business into a GMB panel, local SERP results, and Google maps. Also, you have to join the Google Merchant Center and have your product pages validated with Google that will help you get your products directly into SERP results and have them featured for transactional and commercial types of search queries.

4) Add Your Website Schema Markup

Search results are getting more diverse and complex. We can see that there are knowledge panels, videos, featured snippets, rich snippets along with 200 other SERP features. All of these SERP features exist to satisfy very specific search intents of users, like searchers looking for brand information, products, recipes, answers to complex questions, etc. One way Google can pull this specific information from our websites is by relying on Schema markup, aka structured data. schema markup is a collection of HTML tags that are used to highlight the different types of content on our web pages. For example, if it’s a recipe post, we can use schema markup to highlight each ingredient, calorie, cooking time, the number of servings, etc. And Google can use this specific information about the recipe to create a rich snippet. There are certain types of search queries for which you have no chance of ranking in the SERP if you don’t have schema markup on your web pages. For other search queries, having schema markup is not essential, but having it may give you an advantage over your competitors.

5) Watch Out for the Shifts in SERP

SERPs have fluidity. You might have cracked the SERP with exactly the right type of content, but the entire thing might change a day from now. Google constantly introduce New SERP features, so, users may go to other types of content, and your competitors are always on the watch out to grab your positions. But, the fluidity of SERP is not a big problem, it can be an opportunity for you to rank better. Always, watch your rank positions in SERP results, and if you see any sudden drop in rankings, investigate the SERP, look for the change in the way Google satisfies search intent with SERP. Then modify your content accordingly. It’s not an issue to regain your SERP rankings if you optimize your content quickly.

Conclusion ????

SERP results have been changing rapidly. These days, we can see everything in SERP like blue links, images, videos, stories, featured snippets, products, etc. It seems like Google is experimenting with different ways to satisfy searchers’ search intent. If this trend continues, then it’s a good idea to optimize your content for search intent that will enhance your SEO performance, also help you rank better in SERP.

Hope you found this search intent guide helpful. Let me know your thoughts in the comments below!

Looking for the best ways to improve your website user experience? Read on to find out the 6 effective tips to boost your website UX.

Driving massive amounts of traffic is one of the key points for successful digital marketing. As a business owner, your goal is converting people into your customers. But, if you do not have any visitors for your website, you cannot convert them into your customers. You cannot survive without a website’s traffic. In order to get more sales and get happy customers, you have to drive people to your website. Do you want Secret Traffic Sources to generate more traffic for your website? Here are the Proven Ways To Drive Traffic To Your Website and the top 10 Conversion Strategies in 2019.

Every website needs to have a proper strategy to get more sales and it is the best driver of our businesses growth. It helps you to:

• See how your marketing is working
• Gather insights about your audience to make right decisions
• Improve your search engine credibility
• Generate more leads, increase conversions and get more customers for your website

A number of ways to optimize your website in order to generate traffic and conversion, the first step is to be attracting the right visitors to our website in the first place. Including CTA (Call To Action) and lead capture forms in the right places. This is very important to drive the traffic for our brand.

Every business owners have their own strategies to grow-up their business and revenue. The goal is driving more valuable visitors to their website! That means, there is no matter how many percentages of visitors we have, the thing is we need to get the valuable customers for our website, that will give more benefits for us. To achieve that, you need to use multiple strategies to bring new visitors to your website.

Here are the Top 10 secret traffic sources to help you to generate more traffic and conversion to your website today!

Before you initiate the strategy, you need to create a better plan and implement it with a right time. That is highly important to the success of your website. If your strategy will work properly, then only you can get a huge number of traffic. Otherwise it will not work. Always focus on the strategy which is really suitable for your businesses niche. The wrong strategy will be getting your business down.

Most of the brands are focusing with all their efforts to get higher range of conversion rates. But some of them are getting very low amount of traffic, the reason is, they are lacking to implement the proper strategy. Before you convert the people, you need to drive traffic to your website first. Once you get the visitors, you can convert them based on your strategies.

Audit Your Website

A lot of ways to optimize your website for generating traffic and conversion. But before you get started, you want to track an A/B testing solution. That means, before you start growing your website traffic, you should know your current traffic stats. This is your baseline to get to know how your efforts are affecting to your traffic’s growth.

Instead, of just doing things, take a strategic approach & audit your website to create a comprehensive plan so that you can focus on the highest range of leverage opportunities to drive more traffic and increase the conversion rate. If you are a newbie, you can easily get a variety of secret sources from online using this term like Conversion strategies in 2019, however, before you get to know that, you should audit your website to generate target traffic to your website.

This way to help you figure it out why you should work on that, not only that,  you can see how your changes are affecting on your traffic and conversions in a positive way. To do the A/B testing, you can get more tools through online, especially, Google Analytics is a free tool and very easy to use, it can help you to drive further traffic to your website. This will enable you to identify which kind of strategies and types of content works, where you need to focus to get the improvement, and the most important thing is where you do not want to waste your time. From this tool, you can track the links for your marketing campaigns and also regularly check your website analytics.

The best way to generate your website traffic from the organic traffic, it is truly increase the number of page’s visits that can help to rank-up through your targeted keyword terms. This means, it will help where you can add new pieces of attractive content through visuals, quizzes to target specific keywords or add new category pages and update new blog posts on your website.

Speed Up Your Website

Google has announced a website speed is one of the signals used by its algorithm to ranking pages

A website loading speed is a major part to drive the traffic for your website. It reflects how website quickly responds to the web requests. not just for the website owners, it helps to all the Internet users. If your website is loading as fast, users can make an instant judgment about you and your business and immediately take a strong first impression. Everyone should give high priority for your website speed, because of it all depends on the UX (user experience).

Better SEO makes to increase your website’s visibility to the people who are trying to find you online. When you consider your website’s speed, you can get more traffic because of the search engine is able to crawl your content through your website faster and it helps to the indexing process as well.

How to speed up your website in 2019?

Before you get to know the speed optimization tactics, you need to switch the better host for your website, that’s very important to perform the website as fast.

Here are the ways to Speed Up Your Website and Improve Conversion in 2019, mostly focus on the front-end performance.·

• Enable compression
• Minify CSS, JavaScript, and HTML
• Reduce redirects
• Remove render-blocking JavaScript
• Leverage browser caching
• Improve server response time
• Use a content distribution network
• Optimize images

Try and reduce your page load time and increase your website traffic and conversion rates!

Do Content Outreach & Guest Posts

Guest Post is one of the hottest and very easiest ways to drive more traffic. This can be really helpful to add more variety of your content and helps to show your visitors that you are active in your field. Guest posting can help grow your online audience.

Determine Your Guest Blogging Goals

Guest posting can help every business to grow up in online audience.

Before you go, you have to decide what your goal is and why you’re targeting guest blogging. First knowing your goal, it’s playing an important role to choose the right kind of blogs to submit guest posts to achieve your target. Typically there are three major goals for guest blogging.

1. Positioning your-self as an authority and well-known name in the industry.
2. Getting exposure (traffic) back to your website.
3. Building back-links to your website

To be successful as a guest blogger, you must write contents that should be high quality. you can find many reasons through online why guest posting is such a key point to every bloggers to build their online influences. I’ve mentioned below some them are:

• Guest posting builds relationships
• You can reach new audiences; they are usually your highly targeted audience.
• You can build authority in your field.
• You can increase your domain authority through the high-quality and relevant backlinks.
• You can generate inbound sales and more business opportunities.

How to Find Guest Blogging Opportunities?

• The content is focused on your niche / industry.
• The audience of the blog will be interested in your industry.
• The blog has engaged readership (posts have been shared socially and commented upon).
• The blog owner is active on social media (so you know that they will be promoting your work on their site).

Tracking Your Results

My final thought is, Still the Guest posting is a great way to connect with new visitors and get your name out-reach. When you decide your goals is generate traffic, the results are very essentials and it should definitely be measured. based on that, I’m here to tell you guys to do this, Obviously, you can create an Advanced Segment in Google Analytics. it will help you to determine the success of your overall guest blogging strategy in terms of getting traffic and making conversions.

Increase Your Social Media Presence

Social media is one of the best and most popular ways of free marketing tools and also it plays a major role for your website to drive traffic using social media channels to promote your content.

When we investigate Social media usage, it has been increasing at a rapid rate for the past decade or so. Just have a look at the below image, from that, you can get to know the user-growth across social networks from worldwide.

Do you have only the Facebook page? It’s not only enough anymore. You have to make sure that you have an active presence on other social media channels as well, such as:

• Twitter
• YouTube
• Snapchat
• Instagram

Please do more than just create a profile. The below-outlined points will definitely help you to social media platforms.

• Share useful and your targeted audience/ relevant content on a regular basis.
• Share Niche related blogs, images, or videos on your all active social media platforms.

Try the above things and get more followers for your brand through your social media. when you create posts that should encourage your target audience to get engaged more. Same time, you should respond to your followers directly to entice communication. This action should make it easier for you to generate new leads. Constantly posting links on your social media platforms will increase many chances you to increase CTR and traffic.

Start Blogging

How to Increase Your Blog Traffic in 2019?

The blog is one of the ways to drive more target audience for our product or any services. If your website doesn’t have a blog  (you need to start ASAP), don’t wait and give a priority and make creating bogs. Doesn’t matter what type of  services you are providing, Blogging is one of the best ways to increase website traffic and generate new leads. it’s a trending point as well. that’s why I recommended you to focus on Blogging.

If you already have a blog, it gives a reason for people to keep coming back on your website. Blogs also help to improve your SEO because if you have blogs, you will constantly adding new/trending content on your page, that will give chances to get back on our page.

Reduce Your Bounce Rate

A majority of online businesses aiming to increase search traffic for their websites to boost their brands’ growth.

A high bounce rate will damage your website’s page views and conversion, not only that it can even hurt your SEO as well. Is your bounce rate too high? Do you want to reduce your bounce rate? Before that, you need to understand the formula of the percentage of bounce rate.

• 80%+ is very bad
• 70 – 80% is poor
• 50 – 70% is average
• 30 – 50% is excellent
• 20% or below is likely a tracking error

If you’re getting higher bounce rate for your website, first you need to Identify the root course and fixing the problems to increase your traffic. So many reasons could be caused for the higher bounce rate such as poor navigation, bad design, slow load time, poor usability, lack of clear call-to-action, etc.

Before you start your work, identify your top pages with the highest bounce rate. then only you can implement the right strategy to increase your conversion. You can do this through Google Analytics and click on Behavior » Site Content » Landing Pages, finally you can see the view like mentioned below snapshot:

Here are a few tips to reduce your bounce rate and Quick Tricks to Drive Traffic.

• Provide a Better Overall User Experience
• Optimize Your Call of Action Placement
• Make Your Site Readable
• Improve Your Site’s Speed
• A/B Testing + Targeted Landing Pages
• Use Videos To Engage Your Audience
• Use High-Quality Images to Captivate User Attention
• Plan a Consistent Content Strategy

I hope you got some good tips to reduce bounce rate for your website and the most effective ways to increase your Conversion Rate.

Optimize Your Site For Mobile Devices

I’m sure you all know, mobile use is on the rise.

In fact, over 60% of Google searches coming from a variety of mobile devices.

Comparatively mobile users are consistently improving instead of desktop users. It’s going up so fast that it’s actually overtaken computers and desktop devices. The important thing is Google recognizes the mobile-friendly website ranks accordingly.

If your site is not optimized for mobile-friendly, Go and optimize immediately. because if you are not focus on your site for mobile devices, maybe it will prohibit your user experiences, not only that, it’s affecting your ranking.

According to the Internet Usage Statistics from worldwide of statista, 52.2% was generated through mobile devices in 2018. Meantime, when we go through it in 2019, nearly 80% of internet usage is expected to be mobile devices. (Source: Business2Community)

Your website needs to be optimized for mobile users.

Produce Video Content

Text-based content is always good, but video can be a more valuable resource to attract new visitors and making your site more engaging. That’s why 87% of marketers produce their video content online. Through the Videos, you can increase in organic search traffic as well. Not only that, like 46% of users act after watching a video advertisement which is you produced for your brand.

People mostly love to spend their time to watch a video instead of  reading lengthy text content about your services or products. This is a top reason helped marketers to increase their website traffic through the video content.

The Power Video Marketing

As reported by the HubSpot Research report, more than 50% of customers engaged with videos from the brands compared to any other type of content.

Basically, videos can be help you to generate new leads and increase your website traffic. Therefore I would recommend you to start as much as possible to maximize your reach.

Use Influencer Marketing To Establish Credibility

Credibility is more important for every website. Comparatively, this is the major part of to generate more traffic for your brand. that means If your website having a good reputation and credibility, you’ll be able to generate more site traffic.

Do you want to get the credibility for your brand?

It’s not a big deal but something difficult. you can’t get the credibility within a short period. it’ll take time.

One of the best ways to gain credibility for your brand is to leverage your relationships with the right influencers. You can approach this strategy in different ways to achieve what you are expected. In order to approach this, you can use celebrities to promote your brand.

To find the right influencers for your brand, you need to fact check and do not pick someone’s randomly. Before you go, please make sure that your influencers are aligned with your company’s reputation. If you have any ideas to bringing up an influencer to help your marketing campaigns, you can on-board micro-influencers as well. don’t wait for chances, this is your right time and great chance. I would suggest you to use micro-influencers effectively, this will increase your service/product credibility and brand awareness. why I’m suggesting you to for micro-influencers, there is a reason. Actually, through the influencer’s marketing, we can reach a wider audience. but the problem is,  for our celebrities, you want to pay to pitch about your services/products. that’s why I recommended you to go for a micro-influencers. this is one of an alternative solution, you do not need to worry about it,  micro-influencers also can increase your product credibility.

If you have any ideas to bringing up an influencer to help your marketing campaigns, you can onboard micro-influencers as well. don’t wait for chances, this is your right time and great chance. I would like to suggest you use micro-influencers effectively, it will increase your service/product credibility and brand awareness.

Improve Your SEO

One of the best ways to generate traffic is through SEO. As you can see from above what I have already mentioned to implement a few of other Spectacular Traffic Sources, it will automatically help your SEO. When someone is searching for something online, whether it’s your product or service, they will probably start with a Google search. Actually it’s something difficult to get higher ranking. because of the competition is high.

SEO ranking improves when visitors often view your website, more pages, stay on your website longer and get back to them as a return customer. The more user-friendly your site is, the more likely this is going to happen. In fact, 85% of consumers use Google to find more details about their services before they make a decision. From the below snapshot, you can find out the statement.

In order to improve your SEO, you have to do an advanced keyword research based on your business niche. it will be easier to generate more traffic for your website.

I hope you can get them back to visit your website if you’re master of your SEO strategies including to delivering high-quality content that will generate more leads. Your content needs to be high quality, recent, and relevant.

 Use the best SEO strategy and generate more traffic for your brand.

Summarizing Up!

Now It’s Your Turn!

Every website needs to have a proper strategy to get more sales and increase better ROI. This is the best driver of our business growth. Actually, it’s very hard to get high traffic to your website. If you’re struggling, check out this post and get to know the Proven Ways To Drive Traffic To Your Website and the most effective ways to Increase your Conversion in 2019. Start with your Spectacular Traffic Sources from the ten listed above.

Now I would like to hear from you  what you have to say about which technique you are going to try first? Use the below comment box to share your opinion regarding this!