The 4Ps of Marketing and How to Use Them Effectively

Are any of you interested in learning how to utilize the marketing mix (often referred to as the 4Ps of marketing) to achieve the optimal combination of place, price, promotion, and product for your business? If so, Here we go.

Do you want to scale your business you need to have a successful marketing strategy. And we know that. But when you ask any marketing professional – what goes in my marketing strategy? They’re going to start listing various tactics they’ve learned.

  • Consider hiring an influencer!
  • Alternatively, ramp up your email campaigns!
  • Focus more on organic social media growth!

However, those are techniques, not strategies. Before you even think about a marketing plan, there’s a crucial step that often gets overlooked, that is diving into the world of the marketing mix.

A marketing mix is a tool that can assist you in determining your target market, establishing objectives, and creating a strategy for achieving them.

A key component of company strategy is the marketing mix, also known as the 4 Ps framework. Understanding how the four components—product, pricing, place, and promotion—interact is essential if you want to build your business and draw in new clients.

Product, price, place, and promotion are the four Ps in a winning “marketing mix”

This framework supports to the companies to concentrate their marketing efforts on what’s important, make smarter business choices, and develop more effective marketing strategies. It assists brands in connecting with their target customers, defining their marketing goals, and enhancing product development and promotional strategies.

The marketing mix affects everything from product marketing, pricing strategy, promotional strategy, brand positioning, and all the various marketing efforts of a business.

What is a marketing mix and why is it important?

The marketing mix is a collection of 4 or 7 components that specify a product or service’s marketing plan. With the use of the marketing mix, you can develop an effective marketing strategy that will improve your ability to reach your target market, increase product sales, and generate revenue.

This framework supports to the companies to concentrate their marketing efforts on what’s important, make smarter business choices, and develop more effective marketing strategies. It assists brands in connecting with their target customers, defining their marketing goals, and enhancing product development and promotional strategies.

The marketing mix affects everything from product marketing, pricing strategy, promotional strategy, brand positioning, and all the various marketing efforts of a business.

What are the 4Ps of marketing?
4Ps of marketing
The 4 Ps are:
  • Product – What you’re selling, This is simply what you are offering for sale. It could range from physical items like electronics or clothing to services like consulting or housekeeping.
  • Price – How much it costs, It’s all about the money, baby! This is the price you’re charging for your goods or service. You have to make sure it’s just right – not too high to scare people away, and not too low to make them believe it’s rubbish.
  • Promotion – How people hear about your product (e.g., advertising), Think of this as spreading the message. How are you letting folks know about your fantastic products? You must spread the news in some way, whether through advertisements, social media, or good old-fashioned word-of-mouth.
  • Place – Where people can buy it (e.g., stores, platforms), This is all about where customers can get their hands on your products. Do you sell in-store, online, or through a fancy app? Whatever the situation, you must make it easy for people to find and purchase what you’re selling.

Having a great marketing strategy is critical for success. The 4Ps of marketing (Product, Price, Place, and Promotion) are a tried-and-true structure. Businesses that properly use these factors can create comprehensive marketing plans that engage with their target demographic and generate growth. In this post, we’ll look at how you can use the four Ps to improve your marketing strategy and reach your business goals.

Let’s explore Advanced Marketing Tools to Elevate Your Strategy.

So, marketing is no longer just about selling products. If you run a service-based business, things are a little different. You must keep your attention on the people you are serving and ensure their satisfaction at all times.

Aside from the traditional four Ps, we have three more to consider: people, process, and physical evidence.

People: These are the members of your team who engage with customers. They are the face of your firm, so make sure they are pleasant and helpful.

Process: It’s all about how you do things. You want to ensure that your service delivery runs smoothly and efficiently, and that your consumers are pleased with how things are going. 

Physical Evidence: Think of this as the environment where your customers and your team meet. It could be your office space, your website, or even your logo. You want everything to look professional and welcoming.

Let’s talk about the 4Ps in detailed:

Tip: Any successful marketing strategy should be revisited from time to time. The marketing mix you create is not intended to be static. It needs to be adjusted and refined as your product grows and your customer base changes.

Product: Marketing strategies revolve around the product or service being given. Understanding your product’s distinct features, benefits, and value proposition is critical for successfully presenting it in the market. Conducting market research to uncover consumer requirements and preferences will allow you to design your product to match their needs. Furthermore, ongoing innovation and improvement of your product based on client input helps assure its relevance and competitiveness in the market.

2. Place: Price influences consumer perceptions and purchase decisions. Setting the appropriate price for your product necessitates careful evaluation of a number of aspects, including production costs, rival pricing, and perceived value. Pricing research and analysis can help you find the best price point for maximizing profitability while remaining competitive in the market. Implementing pricing techniques such as discounts, bundling, or value-based pricing can also help to increase the perceived worth of your product and attract new customers.

3. Price: Price is the amount of money consumers pay for a product or service. In business, price is one of the most important elements of the marketing mix, alongside product, promotion and place. Price should be carefully managed because it’s often used as a way to communicate value and quality in your brand.

When setting prices for your products or services, you have to consider:

  • How much does creating your product cost you?
  • What does your competition charge for comparable products/services?
  • Do they have higher or lower margins?
  • Are there any gaps in pricing that would allow you to enter those spaces successfully? For each brand, pricing research is crucial because it helps decide how much to charge for a product. One way to gauge this is to monitor the prices of your competitors and contrast them with your own, taking into account product kind and seasonality.

4. Promotion: The process of communicating   your product or service to your target market is called promotion. It’s the manner in which your branding strategy is used to convey your message through physical and digital media. It can take many different forms; to name a few, there is direct marketing, public relations, sales promotion, personal branding, and advertising.

✅ Understanding the Origin of the 4Ps of Marketing

The 4Ps were created by E. Jerome McCarthy in 1960 who presented them within a managerial approach in his book “Basic Marketing: A Managerial Approach“. The book covered things like analysis, consumer behavior, market research, market segmentation, and planning. Philip Kotler popularized the approach and helped spread the 4Ps model.

There are several other approaches in marketing that are just as powerful and effective if you apply them correctly. First, let’s talk about the 5 Ps.

✅ 5 P’s of Marketing – Learn More About the Marketing Mix

Philip Kotler, a famous professor of international marketing at Northwestern University’s Kellogg School of Management, created this paradigm. He is also credited with making the marketing mix definition more widely accepted.

Philip Kotler

So, when we talk about the “people” part of the 5P’s, we’re really diving into the vibe, the service, how the employees carry themselves, and the whole experience they create. Think about it – whether you’re dealing with a service or buying a product, how the folks representing that company act and treat you can make a huge difference, right? It’s like the heart and soul of the business vibe.

✅ How did the 5Ps become the 7Ps of marketing?

The 5 Ps of marketing worked for a while, but marketers eventually realized that the model did not cover all of the factors. In 1981, Booms and Bitner developed a 7-Ps model that included the original four aspects as well as three additional ones: people, process, and physical evidence (or physical environment).

What are the 7Ps of marketing?

The 7Ps are known as the extended marketing mix and they are:

  • Product – Your product or service.
  • Price – How much you will charge for the product or service.
  • Place – Where you will sell your product or service (e.g., online, in a physical store).
  • Promotion – The way you advertise your products to get customers interested in buying them (e.g., social media posts and billboards).
  • People – The people who work for you, including managers and employees of your business (also known as stakeholders).
  • Process – Processes and systems that help run your business smoothly (often referred to as operations).
  • Physical evidence – the physical place where your brand exists (a store) or the environment where the actual purchase takes place.

7Ps of marketing

✅ 7 Principles of Customer Service You Should Follow

There is an alternative approach to the 4 Ps that was suggested by Peter Bowman in his book “Service 7”. Bowman created something called the seven service marketing principles which include – value, business development, reputation, customer service, and service design. This framework is widely used in Australia.

✅ What are the 4 C model of marketing

Another prominent framework is known as the 4Cs of marketing, which stand for consumer, cost, convenience, and communication.

  • Consumer – Rather than focusing on the product, this approach concentrates on the consumer. This is where the brand would define their ideal consumer profile and devise successful marketing methods to develop and promote a product that addresses their difficulty.
  • Cost – Price is simply one element of the issue, and this approach considers the total cost of meeting a customer’s need. This could include the cost of time spent procuring the product, the cost of conscience from consuming it, and the cost of not choosing the competitor’s product.
  • Convenience – Brands are not confined to physical channels, and they may use a variety of channels in their digital marketing mix. These may include the product’s numerous platforms, digital stores, social media networks, and online distribution channels.
  • Communication – This final category shows a greater focus on the brand’s marketing tools and channels for communicating with customers. This could involve display commercials, public relations, personal selling, direct marketing, influencer marketing, and many other things.

Wrap Up! 

The marketing mix is undeniably pivotal in driving business growth and maximizing ROI. While the traditional 7Ps framework remains invaluable, its applicability may vary across different business contexts. Before embarking on any marketing endeavor, it’s imperative to grasp the intricacies of your target audience. Tailoring your marketing strategy to meet their needs ensures relevance and effectiveness.

Now, let’s delve into the marketing mix. While it’s a valuable tool, it’s essential to acknowledge its limitations. Understanding your audience is paramount; without this insight, crafting a compelling marketing strategy becomes challenging. At Prime One Global, we recognize the complexities of navigating the marketing landscape. If you find yourself grappling with your marketing mix, fear not! Our experts are on hand to provide a Free Consultation and help refine your approach. Let’s collaborate to elevate your marketing strategy to new heights of success!



Nigetha Thurairajah, Senior Digital Marketing Manager for Partner's Growth at Prime One Global, Nigetha Thurairajah, Senior Digital Marketing Manager at Prime One Global, having more than 10 years of experience in Digital Marketing industry, specializing in Analytics and Conversion Rate Optimization. Skilled in Search Engine Optimization (SEO), Content Marketing, Analytics, Google Trends, Site Analysis, Web architecture, Competitor research and Keyword Research. I am extremely passionate about public speaking and doing podcast 🙂

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The Most Comprehensive List of 101 Social Media Management Tools

Social Media Marketing is constantly evolving. It is an inevitable fact that whether you are an online marketer, offline marketer, local business, blogger or startup entrepreneur, Social Media Marketing will act as a pillar to your business if used in the right way or otherwise become a ‘blackhole of destruction’ for your resources that sucks energy, time and money if you do not have a well-executed strategy.

I had set out to write a post on the Top 20 Social Media Marketing Tools, but when I sat on my laptop, I realized that our Social Media Management division itself uses more than 37+ Tools and Services for Social Media Marketing for our clients.

Upon a little bit of discussion with our Social Media Marketing head Dilan Shan, he explained why it is important to work with so many tools because there is no one-stop solution for Social Media. It is better to mix and match with laser-focused tools that offer fewer features because of their efficiency.

Therefore, I have compiled a list of over 101 Tools for Social Media Marketing in no hierarchical order. I did not rank them for obvious reasons. All of these tools range from Free to Freemium and Premium. So take a good look. If you are responsible for the Social Media Marketing of your company, you should definitely have these, at the tip of your fingers.

1. Desygner


Desygner is a creative drag and drops designing tool which provides numerous free design templates for blogs, social media elements, and marketing materials for business. The platform is mostly free to use. However, you will need to upgrade to a premium account if you want to export files as layered PSD files. Desygner has a massive library of vector elements and stock photos like Canva.

2. Canva


Canva is a drag and drops graphic designing platform, which allows you to design social media graphics and presentations in a matter of minutes with its wide variety of templates. Be it Social Media Headers you want to design, or a banner, or an advertisement image for PPC campaigns. You can accomplish anything in a matter of minutes with Canvas massive library of stock images and graphic elements.

3. Adobe Post


Adobe Post is a designing app that fosters a speedy graphic design experienced even for the newbie design artists. It works in conjunction with some Adobe platforms like Adobe Slate, Adobe Voice and many other popular tools. The utility pulls most of its functionalities from Photoshop and InDesign, however creating stunning graphics with its library of Fonts and High-Resolution images is a matter of few clicks.

4. Buffer


Buffer is a social media management tool that allows you to share messages across different social media platforms like Facebook, Twitter, Google+, LinkedIn, and Pinterest. Its offers three different pricing options for Small to Midsize to Enterprise Businesses and helps in marketing on social platforms with its features like RSS integration, analytics, scheduled posts and much more.

5. BundlePost


Bundle Post is a content management tool and marketing workflow automation software that assimilates your data & manages social media materials under a single dashboard. This software allows you to add hashtags to hundreds of posts and find the right areas of maximum consumer engagement.

6. Babbly

Babbly is a one-of-a-kind Social Media Sharing Tool that literally has the power to make your posts viral. All you need to do is share your link in the Babbly Community, give the number of shares you think your URL Deserves and it will be shared with a diverse and massive audience. going viral is just a matter of time, not luck. The more links you share on Babbly, the more share-love you will receive.

7. MavSocial


MavSocial is a social media management solution that allows you to manage all social profiles from a single dashboard. It has some unique features including campaign planning & management, visual content management, access to approved digital content, social media publishing, reporting and file organisation.

8. SproutSocial


Sprout Social is a social media management tool that helps you to interact with your users across multiple social networks. This tool helps you to monitor brand keywords, indulge in bi-directional communication, track social media messages and complete customer profiles. It also helps businesses to communicate with their clients and increases their social media presence.

9. CoSchedule


CoSchedule is a social media marketing tool, which helps you to plot and execute your marketing strategy. Its headline analyzer feature analyzes the strength of your headlines. With CoSchedule you can manage your social media profiles from your WordPress window, leading to a hassle-free user experience.

10. Nuzzel


Nuzzle allows you to discover the latest stories of your friends and families on Facebook and Twitter without skipping any interesting story. What Nuzzle does is, aggregates the shares of connections into a single dashboard and ranks them by popularity (The amount of Likes, Shares and Comments they have received).

11. Feedly


Feedly is a news filtering tool that allows you to arrange, learn, and share all of the content that concerns you and your industry. Do not miss a beat from any of the publications you follow. Screen information about your company, your product, your craft, and your opponents by plugging it with Google Alerts. It aggregates the content material you depend on into a handy-to-read collection.

12. TweetDeck


TweetDeck is a product of Twitter itself so it uses the Twitter API to pull data. You can manage all your tweets from multiple accounts in a Single Dashboard and follow interesting and trending stories as well, without losing track of your workflow. In the latest version, it is even possible to schedule tweets with images and organize a timeline of tweets.

13. Cyfe


Cyfe is a cloud-based intelligence application for business. The platform is popular for its Business Dashboard app, which allows users to seamlessly connect with third-party sources and collect, analyze, transform and report data. The application offers a freemium version, which allows users to manage all business metrics on a single screen.

14. SocialClout


Social Clout is a social media monitoring and sharing tool for Facebook, YouTube, and Twitter. It aggregates all the data from forums, blogs, and social web pages to check the buzz about your brand or any other keyword you specify. It helps your company to make future forecasts with present and past statistics curated from Social Web.

15. AgoraPulse


AgoraPulse is a social media management tool for Facebook, Instagram, and Twitter. It engages your audience with Facebook managing applications such as quiz, polls, and contest. Its key feature is the automatic moderation tool, which schedules your post to publish and tags your followers. The tool measures your post quality and compares your brand page statistics with your competitors.

16. HootSuite


Hootsuite is a social media management tool, which features post scheduling, advanced analytics reports, RSS integration, custom URL, Geo-targeting, message archiving and much more. It helps you to manage your social channels and tracks your brand mentions across the web. Hootsuite screens multiple profiles such as Facebook, Twitter, LinkedIn, Google+ and Instagram from its dashboard.

17. Followerwonk

Followerwonk is an analytical tool specially designed for a Twitter profile to search for tweets & bios, maintain a Twitter relationship, compare accounts, and increase your followers. It helps you to reach out to your fans with the right content at the right time eventually increasing traffic and exposure of your brand.

18. Google Alerts


Google Alerts Keep you notified with trending blog posts, news articles on specified key terms from the Google Index. If the stories containing your required keyterms make it to the top list of Google, only then you will be more likely to receive an email. This can help you keep a track of Industry trends or brand mentions and latest news on specified topics of your interest.



Brand Mentions is a web and social listening tool, designed to keep you up to date with everything important in your market and anything connected to your company. The tool monitors multiple sources & social networks, and it provides instant alerts straight to your inbox. It also allows you to engage in online conversations in real-time, directly from the app.

20. SumAll


SumAll is a free statistics aggregator that collects data from various accounts like Facebook, Twitter, PayPal, Google Analytics and so and forth. This tool stores your data from Web Traffic, Social Media and Sales Metrics to track and analyze social and business metrics. Irreplaceable tool for Marketers depending on the Size of your business.

21. Brand24


Brand24 is social media analytics and monitoring tool that helps you to store your social media conversion statistics under one roof. This software features social search, sentiment analysis, influencer score, topic grouping, automated PDF stats and much more. This is suitable for small to midsize businesses (SMB).

22. Quintly


Quintly is a social media analytics and benchmarking tool that analyzes the performance of your company and your competitors. This software is integrated with Facebook, Google+, Twitter, LinkedIn, Instagram and YouTube to provide you metrics and statistics of your followers.

23. CrowdBooster


Crowdbooster is an analytics software that helps you optimize your digital marketing. It has some decent features such as social media scheduler, user access management, customized recommendations, email reports, real-time audience metrics, post scheduling and much more. It integrates with social channels like Facebook, Twitter, Google+ and Pinterest.

24. Over-Graph

Over-Graph is a social media marketing software that allows you to research, analyze and publish posts on social platforms. It is integrated with five major Social Platforms namely, YouTube, Facebook, LinkedIn, Twitter, and Instagram.

25. Fanpage Karma


Fanpagekarma is a free benchmarking tool that generates statistics data from fans and followers on Facebook, Twitter, and YouTube. It provides comprehensive data insights and analyzes your competitor’s audience statistics that can be used to find ideal market opportunities for your business.

26. Buzzbundle

BuzzBundle is online tracking software that allows you to track your brand mentions across the web. It is a social listening and social influencing software, which features social media coverage, multiple social profiles, scheduling posts to publish and much more. This software integrates with Facebook, Twitter, YouTube, Forums and can be used to create buzz strategies and counter moves for your brand by monitoring your competitor’s activity.

27. Socedo

Socedo is an automated B2b lead generation tool, that helps you engage and qualify prospects across social platforms. The tool uses bio, location and conversational keywords to search and identify prospects on Social Media to help you reach out and convert them into customers.

28. SocialOomph


SocialOomph is a social media management tool that helps you to improve your company’s productivity. This software’s function includes URL shortening, schedule tweets, filter profiles, track keywords, schedule status and posts update, and more. It is integrated with Facebook, Twitter, and YouTube and uplifts your online business activity by automating its functions.

29. SocialPilot


SocialPilot is a social media monitoring and marketing solution that allows you to schedule your contents across various social media networks like Facebook and Twitter. It helps you to manage multiple social accounts, discover trending topics, automate posts and much more. It is available in three different options such as Free, Professional, and Mobile Application promotion.

30. Qzzr


Qzzr is a quiz creator tool that has myriad free quiz templates, which you can use to create engaging quizzes on your social media profiles to attract more traffic to your site. This tool has a “Custom Share Text” option, which enables the feature to share the quiz on social media.

31. Contently


Contently is a content marketing solution that provides you with a comprehensive content marketing strategy for your business. It features a compilation of ideas, data insights, robust management, and optimised distribution to increase conversion rates of your business. Its advanced features include competitor assessment strategy, content workflow control, reporting and collaboration tools designed by their content experts.

32. Storify


Storify is an online platform that helps you to integrate curated content into your website on social media. This tool allows you to collect and organise contents from multiple resources. You can modify the most trending contents into your post to drive a better traffic.

33. Klout


Klout is a free social media metrics that analyze your social media presence on Facebook, Twitter, YouTube, LinkedIn, and Foursquare & rates you on your ‘overall online influence’. Klout score depends on ‘True Reach’, ‘Network Score’ and ‘Amplification Probability’ of your multiple social channels and it mainly tracks down your social networking habits.



IFTTT (if this, then that) is an automated software to schedule posts on social media platforms like Facebook and Twitter. It allows you to create content involving two applications, 1 for generating and the other for promoting your brand’s activity on a digital platform. It provides sync services, supports multiple social sites and blog services. Even without knowledge of coding, you can send commands to the integrated apps in one go.

35. Twittercounter

Twitter Counter is a social media tool that optimises your tweet timing for maximum exposure among audience and tracks old tweets and their stats to help you discover the type of content connects with your audience. It also gives you an overview of your Twitter profile and shows you how much traction it’s gaining.

36. Twitter Analytics

Twitter Analytics is a useful analytic tool for your Twitter account. It helps you to monitor and analyse any tweet on the web and provides you the valuable data on the recent activity and the user’s perception via Twitter Graph. The graph includes some of the important points like link click, embedded media clicks, re-tweets, favourites, and replies.

37. Crowdfire


Crowdfire is a social media management application that mainly integrates with Twitter and Instagram to drive more traffic. This tool schedules posts for your online profiles and DM them automatically on Twitter. It keeps a track of your competitor’s followers and helps you to increase yours.

38. Plumlytics

Plumlytics is a social media management software having built-in predictive analytic and comprehensive listening features. This tool helps you predict about customer’s thought process about their likes and dislikes & based on the advanced algorithms i.e. it helps you to find out the right time to engage with users.

39. Facebook Insights

Facebook Insights is a powerful tool to measure the performance of a Facebook Page in terms of Post Engagement and User Interaction. If you own a Facebook page, you can access it from the Admin Panel, this tool clearly outlines your page activity and the number of active users on your page to understand better your page performance. Facebook Insights will give you data like the best time of the day, the best day of the week and the type of content that works best amongst your fans.

40. Google Trends


Google Trends is free software that shows you the most recent searches and activities on the web. It also allows you to compare the volume of searches between two or more terms. Google Insight, an extension of Google trends allows you to track different words or phrases for in-depth analysis.

41. HowSociable

Howsociable is a free social media marketing tool to monitor your brand’s influence on the web by integrating with 36 most used social media websites. This tool tracks your online activity and shows you, which online platform is driving more traffic for your brand and how you can improve it for a better result.

42. Iconosquare

Iconosquare is a free Instagram marketing tool that analyzes your Insta-Stats and provides you with the overall data about your performance and fan base growth on the web.

43. Klear

Klear is a social influencing and organising software that helps you to produce and manage successful online campaigns to influence audience under the guidance of their experts. It analyses the effectiveness of your campaigns by monitoring them for your brand’s growth.

44. Mentionmap

Mentionmap is a Twitter analytic tool that helps you to discover the most trending topics on Twitter and shows the inter-linking of users through the most searched items.

45. NutShellMail


Nutshellmail is a mail service that allows SMB to monitor their Facebook, Twitter, YouTube, LinkedIn and Yelp profiles and manages their online reputation and social media influence and send them statistics through daily mails.

46. Omgili


Omigili stands for “Oh my god, I loved it”. It is a search engine designed especially for forums, opinions, and Discussion groups. It monitors millions of group discussion threads and helps you to find out customer’s opinion, debates and personal experience about a particular topic.

47. Pinterest Analytics


Pinterest analytics is a software that analyses social listening and the social influence of your brand on Pinterest, which is connected with other online platforms as well.

48. Pluggio


Pluggio is a free social media management tool mainly designed for managing Facebook and Twitter profiles to automate every task including automated tweets, friend suggestions and auto follow-up with the users.

49. Kenshoo


Kenshoo is an online marketing solution that provides services like online advertising and search marketing for your enterprise. It allows you to optimize and automate your Ad Programs, marketing investments to increase the productivity of your company. Kenshoo offers various of templates that are easily plugged into MS Excel and provides a simple statistic for measuring your business progress and success.

50. SlackSocial


Slack is an online social messaging platform to communicate with your teammates for business purpose. It has many features such as direct messages, private chats, group conversations, drag-and-drop file sharing and link sharing for effective communication. This app is also recommended by NASA’s Jet Propulsion Laboratory and is available both for desktop and mobile.

51. Tweepi


Tweepi is a Twitter management tool, which shows who is responding to your tweets and who is not. It tracks all the activity happening on your Twitter account and record the metrics that help you to analyze and take action accordingly.

52. SocialFlow


Socialflow is an online social media data-driven software that optimises your business data to schedule your posts to publish. This tool is mainly for big size businesses with a substantial branding campaign, which can actually opt for PPC and paid promotions.

53. SocialBro

Socialbro is a Twitter management tool that optimizes your tweeting schedule, manages your Twitter Direct Message campaign, keeps an eye on your competitors, finds relevant followers and stores up all the metrics of your twitter profile.

54. PostPlanner

Postplanner is a Facebook managing software that helps you automate posts to publish for your Facebook Marketing. It mainly targets your audience, schedules posts and provides a status idea to increase engagement. This tool spies on trending topics and helps you to generate relevant posts. You can also automate post publishing from the RSS feed.

55. Sysomos


Sysomos is a social media analytic tool that monitors social trends, conversions, keywords and engage followers for your social media platform. It has four set of tools including MAP (Media Analysis Perform), Influence, Optimise and Heartbeat, which helps you to manage your social profiles by data evaluation, visualisation and optimisation.

56. Shoutlet

Shoutlet is a social app for social posting and managing your social profiles. It figures out your customer’s requirements and present them professional layout of the metrics. It can easily adapt new updates.

57. Unmetric

Unmetric is a social media analytical tool, which can be used for benchmarking your customer’s presence on social platform compared to your competitors. This is a data-driven tool to organise metrics based on your social activity for a better grasp over social engagement.

58. Buzzsumo


Buzzsumo is an online content research and marketing solution that allows you to search for the most trending contents on the web under any niche. This tool helps you to strategize content marketing for your brand, based on user’s response to your posts and also promotes your content by providing you the key influences for your digital marketing.

59. Oktopost

Oktopost is a social media management app that organises and schedules your post across various platforms. Its social sharing ability makes you easy to organise emails and posts for social media distribution platform.

60. SocialBakers


Socialbakers is a social media marketing tool that includes Social Media Builder, Executive Dashboard, Social Media Ads, Social Media Listening and Social Media Analytics. This app has some valuable features such as Facebook insights, performance comparison, instant reporting and all in one interface that helps you to generate new leads for your business.

61. Spredfast


Spredfast helps you connect with your team members across the Globe to manage tasks and workflow efficiency for your business. Their support service helps your business to raise conversion rates with their planning, organising and implementing a strategy for success of your business.

62. Cision

Cision is a social media tool that offers PR software, Social Software, Government Relations & PAC Software and Global Insight Consultancy, which has ability to sort out good contents and provides you the right strategy for your business. It is capable of sending multiple emails to bloggers and news media. It helps you to find out the Right News Media contacts and builds an editorial calendar efficiently.

63. GroSocial

GroSocial is a social app, which helps you to build, run and trace social media promotions and contests to your Twitter and Facebook profiles to engage more audience. It records the no. of participants and produces a random winner and follow up with them.

64. Ninja Outreach


Ninja Outreach is an online SMM tool that can be used for content marketing and research, influencer marketing, lead generation, blogger outreach and cold calling & emailing for your small to enterprise-level of business. This software allows you to select from multiple influencers in real-time with effective SEO and social insights under your brand’s niche. It helps you to find the most convinced users from social channels like Facebook, Instagram, and Twitter.

65. Talkwalker


Talkwalker is a premium social media listening and influencing app that create reports based on all your social channels and helps you to improve your social conversions with its image recognition and competitive bench-marking feature.



Falcon is a social media app to estimate and implement your social media campaign. It is integrated with multiple social channels. It is a great tool for Facebook landing pages, which influences your audience and promotes brand mentioning.

67. Optimizely


Optimizely is a testing and personalization application that helps you to discover the ways to minimise bounce rates and increases time on website. It aggregates reports on your existing traffic and helps you to engage customers for a longer period by conveying experiences at every interaction.

68. Rapportive

Rapportive is a management app, which stores up your emails and gives you metric about your inbox. This tool provides you a statistic, which shows your nearby clients, about their job profile and company and their activity on MailChimp.

69. Simply Measured

Simply Measured is a social measurement tool that integrates with multiple social channels and analyzes their performance in context of your brand. It also spies on your competitor by tracking their online activity. Reports produced by this tool are easy to understand. So that you can take action immediately to enhance your company website.

70. NUVI


NUVI is data insight tool that monitors and tracks down social media. This tool helps you to get more leads by making your social presence effective and hence your conversion rate increases. It also allows you to see the clients response across the internet.

71. Digimind Social

Digimind is a social media tool that understands your company’s needs, aggregates data insights from your social profiles and implements strategy to maintain your brand reputation, analyze industry and spy on your competitor. This tool is very responsive and flexible making itself user friendly.

72. NetBase

NetBase personalises your company’s dashboard and compares sentiments between two different product of same brand. This tool stores up a huge amount of data and execute these stats through graph, chart and fonts.

73. Brandwatch


Brandwatch is an analytical tool for midsize to enterprise level businesses. It is united with different social media channels for brand listening. You can manipulate social data with this app and extend your brand’s social listening and influencing

74. Social Studio


Social Studio is a social listening and management tool, which allows you to publish posts by calendar view. It helps you to maintain the workflow by notifying others of messages and taking action on it. This tool ties up with Radian 6 to provide you with more features that can be easily accessible.

75. PicMonkey


PicMonkey is a photo editing software that allows you to design, edit, and collage your photos for your social media posting to engage more followers. It has multiple templates to choose from, which helps you to boost your images.

76. Sotrender


Sotrender is a data-driven software for Facebook, Twitter, YouTube and Instagram. It helps you reach out to the customers by effective data visualisation. It presents reports and insights clearly to provide you a detailed summary of your campaigns.

77. Facebook Pages Manager


This tool manages multiple Facebook Pages in one go from your Mobile device. The back end of these pages is different from other pages, which can be easily handled by this app. This app manages your notifications, image uploads, post publishing and many more.

78. Camtasia


Camtasia is a video editing and screen recording software that allows you to record and capture screen, edit and upload videos illustrations, tutorial and review videos for your social profiles. Its advanced features like splitting up and joining the parts of videos, adding your brand’s watermark, annotations, recording highlights and much more to give you results with a professional touch.

79. Sendible


Sendible is a first social media Pinterest integrating tool for small to midsize businesses that helps them to strategize the marketing plans for the exposure on social media. This tool schedules 2000 messages and more for 3 Enterprises over 12 different platforms.

80. ScreenFlow


ScreenFlow is a video editing and screen casting tool that captures the full screen videos, allows you to edit your captures in one go. You can add voice overs, annotations, callouts, add videos, titles, audio filters, chroma key, multi-channel audio mixing and screen recording highlights to give your video a professional touch even without being a pro in this field.

81. ZohoSocial


Zoho Social is a Social media monitoring and managing tool that monitors keywords, handles multiple social channels, collaborates with your team members and schedules unlimited posts from a single panel. It allows you to find and narrow down on the target audience of your business, by measuring, analysing and customising your social campaigns.

82-anydo is a comprehensive task management app that keeps a record of your daily tasks and reviews your tasks to increase your productivity. It has a unique feature called Geo-location reminders that triggers the alert for your next task. This can help you schedule your upcoming tasks and make social media management more streamlined.

83. Flowdock

Flowdock is a social communicating platform that has some unique features like drag-and-drop uploads, quick file sharing, customizable notification sound, videos, image and link previews, private or public messages and many more to ensure an organised communication in a team environment.

84. Hipchat

HipChat is a team communication software that helps teams chat, share files and manage workflow over the Internet. The application also features video calling, screen sharing and enhanced security, which fosters productivity in a team environment. You can create purpose-specific groups so that all members of the Team are not affected by category-based tasks.

85. MeetEdgar

Meet Edgar is an online post filler app that allows you to create categories for your posts for your social networks mainly Facebook, Twitter and LinkedIn and schedule your posts. When your post become public, it automatically pulls your post down in the library to help you to post it again, when you run out of new post ideas. Its features include social media updates, queue filing, content scheduling, photo update support and more.

86. Gremln


Gremln is a social media app that aggregates your company’s work report from three channels – Facebook, Twitter and LinkedIn. These reports are easily shareable in a presentable manner via PDFs or emails. This app monitors your brand mentions, customer engagement and schedules your updates. Gremln allows you to restrict posts that have specific keywords and also keeps an archive of all your posts for three years.

87. Tracx


Tracx is a social analytics and monitoring tool that analyses your community management and social listening data. This tool helps you monitor back end of your business, track ROI, optimise campaigns, spy on your competition and measure individual team member’s performance. A great tool for Mid-Sized Businesses.

88. Adobe Social


Adobe Social is a social management app that monitors, publishes and promotes your content as well as analyses your social conversion data. This software has a unique feature to attach tracking codes to the posts to examine which content is driving more traffic and take action according to the stats of your target audience.

89. Sentiment

Sentiment is a social customer service platform that helps your schedule and publish content via Facebook, Google+ and Twitter through a content calendar. It also helps in analysing and monitoring social conversations and team performance along with driving customer engagement by resolving complaints and capitalising on available market opportunities.

90. TweetReach


TweetReach is a Twitter management tool that recognises your important URLs and hashtags to provide you a brief report on your audience’s response in its regard. It measures the performance of your tweets to understand the influence of your ideas on Twitter. It helps you find key industry influencers and engage with their followers.

91. ViralWoot

ViralWoot is an analytics and promotions tool for Pinterest that helps you promote your pins on the channel and measure your marketing efforts. The tool allows you to gain followers, promote pins and manage and build multiple Pinterest Accounts from a Single Dashboard.

92. BuzzStream


BuzzStream is a digital marketing software that helps you promote your products, content and services through influencers, thereby creating a buzz about your brand. This software helps you prioritise the most significant content by analysing your social media profiles, website statistics and contact information. The program features a single unanimous platform for all team members to collaborate.

93. TapInfluence


Just as the name suggests. Tapinfluence is an automated influencer marketing platform that helps agencies and brands find the best influencers in their industry. You can use it to find popular people in your niche who can promote your products and campaigns and help build a better brand recognition and reputation.

94. Piktochart


Piktochart is an infographic designing software that helps you design and customise infographics from thousands of preset templates. It has point-and-click and drag-and-drop feature, text frames and photo frames to create a presentable infographic, which can be downloaded in PNG, JPEG or PDF formats. This software imports information from Google spreadsheet, and Microsoft Excel and allows you to seamlessly represent your data in a visually appealing manner.

95. ScheduGram


Schedugram is an Instagram Management app that helps you to schedule your posts for publishing. This is an easy to use software that tells you if your post was published successfully or not. It provides you to repost and upload archived posts from your cloud/hard drive.

96. WebDam


WebDAM is a digital asset management software that allows you to connect with creative teams and files. This tool has some useful features such as intuitive folder trees, batch upload, media management, comprehensive format support, archival storage, version control, presentation management and image expiration. Its search feature includes in-document search, metadata support, advanced search and keyword management.

97. Rival IQ

Rival IQ is a data analytics and competitor analytics tool, which tracks your social networks and helps you boost traffic, engage followers and raise your social marketing ROI to your company. This tool allows you to spy on your competitor’s online activity and on their marketing strategy to strengthen your strategy for your brand growth.

98. LikeableHub


LikeableHub is a content curation and automatic publication tool that manages all your social network channels in one dashboard. This tool shares stories with news posts and thousands of content ideas. It can be used to automatically generate leads and manage your brand reputation by keeping an eye on the social web. It measures your brand’s success growth by simplified data analysis.

99. Click to Tweet


Click to Tweet is a link generator tool for Twitter, which lets you write the content you want to share and generate custom link in context of your content. This tools shares your link and keeps track of its activity to provide you with metrics that show you, which tweet has got maximum response.

100. Addict-o-matic

Addict-o-matic is a social media search platform that allows you to aggregate websites for latest blog posts, news, images and videos in your niche and display it in a single page.

101. Keyhole

If you are looking for a hashtag tracking solution, Keyhole is your answer. It works with most social platforms like Facebook and Twitter. You can find the most popular content in real-time for any niche and keyword you specify. This can ideally be used to reach industry influencers to market your products as well.

At Extreme-SEO, we use 37 out of these 101 Social Media Tools in our day to day activities and our most popular option is Hootsuite.

What about you?

Are responsible for the Social Media Marketing of your company?

Then you may have already used some of the marketing software, dashboards or management tools I have listed above. If So?

How was your experience?

Please share your feedback, reviews, comments and questions about the tools in the comments section below.

Your opinion will help the our readers make a well-Informed decision before investing into any of these tools.

Read More

2016 Digital Marketing Trends To Focus On – Prime One Global Analysis

Maybe you are an Online Digital Marketer or a Blogger, Freelancer, Entrepreneur, Local Business Owner or from any other trade, but one thing will remain constant for everyone. You all need marketing. The effort and resources needed to market your products or services may be different. But, without marketing, there is no exposure and your business is bound to get stagnant at some point in time.

 “Digital Marketing in 2016 is an investment that is done for the betterment of one’s Business”

I will be talking about essential marketing strategies that are never going to die, some that are going to be more useful than ever in 2016 and some that we need to leave behind because they will not work anymore.

Successful Entrepreneurs and Business Owners spend an average of 30 minutes a day on Business Education and Self Development.

That is a form of marketing. It is time invested in understanding the changes in your Demographics, Market Place and Key Performance Indicators of your Business.

Realizing the opportunities when you intelligently utilize today’s marketing channels like Social Media to build a long-lasting, relatable and profitable relationship with your customers in an entire community of referring fans for your business, is how you can excel at marketing.

2016 Marketing Channels To Avoid At All Costs 

Vine, Foursquare and Swarm have died a silent and painless death in 2015. If you are using any of these channels, it might be a good time now to write it down and scratch these out of our routine. Blogging still remains a very important strategy. However, content with no strategy is not going to get you very far. Spend more time on planning out your content instead of randomly churning out articles for your business or getting them outsourced. Digital Marketing Trends continue to reveal that the use of Stock Images and Video footage has declined a lot last year itself. Consumers have seen it all, they want original and authentic feeds.

As Google and other email corporations become more stringent, ” sending a bunch of emails to your subscribers is not going to work either “ Instead you will need to focus on Email Automation and Personalization (more on this in the blog).

Banner Advertisements are on a decline too. There is a mobile movement going on for the past few years and the rise of smartphones is creating smarter consumers and creating more opportunities for smarter marketing. Consumers have become “banner blind”, so investing in banners is not a great idea unless you are already getting good results from a particular source.

Also, it might be high time to consider whether you need to allocate more funds to marketing your business on desktops vs. mobile environments.


digital-devices-tablet-map-isoOver 2015, mobile search queries have skyrocketed to new heights. People search for everything from Travel Information to Product Reviews, Local Restaurants to random Trivia to become more knowledgeable.

While Word of Mouth and Display in Stores do lead to people to search for products on their smartphones…

71% of consumers search for a product because they saw an advertisement.

4 out of 5 people take an action based on an advert they saw either on PC or on their Tablets and Phones. Mobile Advertisements are the new trend.

82% of Mobile Users notice mobile Advertisements. However, 79% of Top Advertisers still do not have a mobile-optimized website. It is more important than ever this year to provide your visitors with a good mobile experience. Don’t just check this box if you have a responsive website. It is important to check how your website functions on different browsers and different gadgets to get the most out of your time and resources spent on marketing. (You can contact me if you need help with creating a great mobile experience for your consumers).

Consumers today use a smartphone to keep updated, stay connected, for entertainment or to search for information on the go and obviously to make a smarter shopper. The shift is already happening,  Don’t miss the mobile movement.

Here’s my list of the top 15 Latest Digital Marketing Trends for 2016
  1. Re-targeting,
  2. Promo Marketing,
  3. Google Tag Manager,
  4. Email Marketing (Automation and Personalization),
  5. Marketing Automation,
  6. Content Marketing (with a twist),
  7. Buyer Follow-up Plan,
  8. Search Engine Optimization,
  9. Social Selling,
  10. Conversion Rate Optimization,
  11. Sideway Marketing,
  12. Self-development and Business Education,
  13. Podcasting (You read it right, people still listen to podcasts),
  14. Google Ad Words PPC,
  15. and YouTube Video Marketing.

This list is in no particular order. You may or may not have even heard about some of the ways, but if you find something interesting or questionable – Let me know through the comments section.

Now since you have a fair idea of what to expect inside this blog post, let us move into the details of each of the aforementioned tactics.


Also known as “Pesky Salesman” Marketing. Re-targeting (Re-marketing) aims at balancing branding and direct response.

Since too much direct response can lead to consumer saturation and too much branding entails brand exposure without any direct correlation to an increase in sales, Re-targeting is a form of marketing that aims to balance both aspects of branding and direct response.

Re-targeting allows you to deliver certain value in advance and be assured that there will be a follow-up regardless of any contact detail or sale acquisition.

How Re-targeting Works

For Re-targeting to work, you need to ensure that you have great content. As sending users to landing pages related to content has lower costs than sending them directly to a product landing page, this method has an overall lower cost per lead.

Your first priority should be to build a pixeled audience. You can do this from either Google or Facebook, both are great in their own ways. Then remarket your products to only the pixeled audience which left your landing pages without converting.

Here is a very interesting read I came across on HubSpot about retargeting ideas. If you find the resource helpful, don’t forget to bookmark their page for future reference.


A quick look at Remarketing with Google AdWords and Analytics

A quick look at Remarketing with Google AdWords and Analytics

Watchfinder, a premium, and pre-owned luxury watch retailer discovered that less than 1% of visitors were purchasing from their website. Since the average order value on their website was close to $3,500, the company found that buying decisions often spanned over a long period of time. Watchfinder’s challenge was to re-engage and converse with these users who had shown interest in the luxury watches to incite them to return to the website and make a purchase.

This is where re-marketing came into play. Once their remarketing campaign was properly set up and executed, they had a massive 1300% increase in ROI. Their average sales volume also increased by 13%.

Click here to read their full case study in detail.


Don’t just look at the Promo Calendar as a list of days when your company blasts festive emails to all your subscribers. If planned in the right way, a Promo Marketing Calendar can help you reach your company milestones faster.

Here Are 6 Effective Ways of Using a Promotional Calendar

  1. Break Larger Business Goals into Smaller Milestones
  2. Create Success Checkpoints and Breach KPI’s
  3. Set project Deadlines and Track progress
  4. Understand How and When to Allocate Resources
  5. Increase Brand Awareness Amongst Consumers
  6. Increase Revenue From Your Email Marketing Lists

Keep the focus on your marketing plans first, and use the promotional calendar as a means to overcome the aforementioned objectives.

So, how can you go about creating the perfect promo calendar marketing plan?

Have you been using promo marketing for your business before? If so, take statistics of the last few years and narrow down on the promotions that worked and the promotions that failed. Once you have the list, you can focus on enhancing the promotions that worked for your business. Think of it as an immediate source for generating sales.

Write down a 12-month revenue goal that you plan on obtaining. Perfection is the key. You need to have something to work towards, but do not overlook your business milestones. Write down what you expect to achieve out of every promotion.

Now, create a list of holidays in your financial year and slot them into appropriate months. Here is an interesting resource that lists down all possible promotional holidays on the calendar. Source.

Marketing Calendar 2016

Jot down your slow and fast business months. Every business faces a down phase in the year. For example – Some businesses sell more on vacation time than others. Trying to heavy promote your business during slow months is only going to build resentment for your brand.

Categorize non-revenue and brand awareness generating goals separately.

These can be-

  1. Blog Launch
  2. Podcasts
  3. Webinars
  4. Books
  5. Etc…

Keep seasonality in mind when plotting promotions since no business have even earnings all throughout the year. Always have a certainly expected figure for every promotion. That way, you can measure its success. If you fail to meet your expectations for any promotion, then carry forward the deficit to the next promotion. Keep going until the end of the year.

List all your additional requirements.

  1. If you need to launch a new product/service
  2. Acquire New Leads
  3. Launch new campaigns
  4. Create a more pixeled audience etc.

Use the Promo Calendar wisely, and incorporate other marketing tactics into it. There are endless combinations. Feel free to contact me if you need ideas on how to get started. Trying to focus on the entire calendar can be overwhelming to start with, focus on quarterly or half-yearly plans at first.


Imagine being able to see every single click that happens on your website??!? The Google Tag Manager not only allows you to do just that but is also very easy to set up. I am not going to show you how to set up GTM, but if you need help you can get in touch with me through the comments at the end of the post.

Refer to the Google Tag Manager as a Dashboard that helps marketers accomplish just about any goals related to marketing.  Google Tag Manager does not replace Google Analytics, but it supercharges GA to an extent that the reports provided by analytics are much more detailed and useful.



Though the GTM has an extensive learning curve, the time you spend on setting up GTM will eventually add up in the long run. It makes it easy to place tracking pixels and scripts on various parts of your website like specific button clicks and page views.

As a beginner, you should stick to only tags and triggers in GTM, later on, as you gain more confidence you can start accessing the advanced data layers.


  1. Learn how to use Google Tag Manager
  2. What you need to know about Google Tag Manager
  3. Why Google Tag Manager
  4. Google Tag Manager Dashboard

moving onto email marketing…


Email-Marketing Email Marketing is not all about blasting your subscription lists with tons of emails throughout the day. In fact, if you are doing this you are not going to get any benefits at all. Email marketing in 2016 is more about automation and personalization.

Also, pay very close attention to what you write in your emails because that is the most important piece of copy you are going to write.

Take into consideration a very hypothetical situation –

Let’s say that you send out 10,000 emails that get a 10% open rate with another 10% of readers clicking on the link and 5% of them buying your product = 5 Sales.

Now if you just aim to improve your copy to double your open and link click rate – 10,000 emails that get 20% open rate and 20% link click rate and 5% buy = 20 Sales. Which is a direct 400% increase in sales just by writing a better email copy?


Here is a very interesting resource on writing great Email Subject Lines to boost your open rates.

Take notes on some of these positive keywords that boost email CTR:

  1. Exclusive
  2. Free Delivery
  3. Gift
  4. Latest
  5. New
  6. Sale
  7. Alert
  8. News
  9. Video
  10. Daily
  11. Weekly
  12. Editor
  13. Update
  14. Breaking
  15. Limited
  16. Review

Here are some negative words that you should cut immediately from your Email Subject Lines –

  1. Free
  2. Only
  3. Learn (Discover a new way) – *rolls eyes*
  4. Report
  5. Today
  6. Webinar
  7. Win
  8. Forecast
  9. Subscription
  10. Discount
  11. Trial
  12. Facebook
  13. % Off

Further Resources:

Use your emails to help your customers to work with you. Give them the information they need to interact with your brand. Use effective CTAs to incite them to take action.

Understand that change is a constant thing. If something is working today, it may not work tomorrow. Always keep testing. Your competitors are testing.

Learn new things and implement them yourself.  Test and verify yourself.


Use Bots to connect with your target market relevantly with Marketing Automation

Marketing Automation refers to software that aims to automate the goals of marketing. Especially, repetitive tasks like Emails, Social Media and other common website actions. Most marketers opt for it, try to set it up and leave it unfinished because the process is very overwhelming.

In simple terms marketing automation refers to software and tactics that help companies to have a buying cycle like big eCommerce websites. This helps them to encourage better brand communication with consumers and convert stuck-on-the-fence users into reliable and repetitive buyers of the business.

Problem with Marketing Automation

Most marketers live under the impression that marketing automation orbits all the essential marketing tools necessary for the growth of a business including lead generation software. This mere delusion leaves most marketers automating the middle of the funnel without any solution to generate new leads and create new business relationships.


Marketing Automation Case Study

Sixth Division built a $3MM Coaching and Services Business in 4 Years.

How do you say?

Solely with lead generation tactics and marketing automation.

Sixth Division acquired leads through four channels, namely –

  1. Facebook
  2. Google
  3. Live Events
  4. And partners

After acquiring leads, SixthDivision invited prospects to a Webinar. At the end of the Webinar, they showcased a single product for the prospects to buy. Once converted into buyers, SixthDivision had their entire follow-up plan automated.

They sent out a Three Email Series to all buyers to schedule a consultation.

The first email was a video that introduced them to SixthDivision. This video confirmed the date of the consult and showed them what they could expect from the consult.

The second video was a simple reminder about the upcoming appointment. The Date and time were planted in three places – the Subject Line, picture and Closing Sentence.

The third email was a pre-consult message reminding them about things they should have ready before they take the call.

This simple and effective automated plan allowed them to scale their business seamlessly and grow it into a $3MM Coaching and Services business in 4 Years.


how to create a succesfull content strategy

Content shall always be the king of the internet. Just that its ways are changing. Previously you could get away with an unplanned content strategy and still extract decent ROI out of your marketing campaigns, but now the rules of the game have changed.

As smartphones are enabling smarter users, people are becoming very particular about the kind of content they see in their news feeds. You can’t impress them with any random “tech-joe” talks. You need to have carefully researched data and plan to even invite them to click and reach your landing pages.

This calls for a twist in the tale and here is how you can go about it.



  1. Break Your Longer posts into Shorter and Detailed Versions. Don’t give all your information away at once. This will lead to higher bounce rates on your website if you manage to get the clicks. Instead, focus on giving away beginner-friendly information in earlier blog stages and then move on to advanced information in the later stages.

The best way to go about is to publish one part every week. Unless users are really interested in whatever content you throw at them, focus on sending one informative post every week to their email. You can remind them throughout the week about your post, but avoid information overload at all costs.

  1. Choose a post that worked well and enhance it. Add more information to it and update it. Once you update an old post you can publish it with a “More Information Title” or something similar and publish it again.

If you have a recurring post that can be updated periodically, make it a point to update it and republish it with a new title. Push the old content down and add the changes to the top of the post.

Google loves websites that keep updating their old posts. Sending signals that you have updated an older blog post will definitely entail more SEO benefits and traffic.



Starting from the moment a customer purchases their product, this is how it will look like….


First Week –always-listen-first-customer

Focus solely on establishing a relationship with the customer. Give them a walkthrough of the product or a video guide and let them enjoy its benefits.

Second, Third and Fourth Week –

Focus solely on social proof by introducing them to other customers who have used your products. Show them testimonials on Social Websites and invite them to leave feedback themselves.

If you have an online community or forum, introduce them to it and ask other members to congratulate them on joining. Basically, establish a friendly rapport with them, not just a buyer and seller relationship.

Fifth, Sixth, Seventh and Eighth Week –

Start measuring your results. They have used your product for almost a month. Now it’s time for you to reach out to them and help them document it for you. Get even more testimonials and proof of results, reward those who keep the chain alive and continue to show new people the power of your products.

By doing these little things, you can save a lot of money and invest it into other marketing channels.

Keep in mind that your motive is the encourage advocacy of your brand. There is no way those customers are going to turn against you once you have been with them for the first sixty days and they have shared their unbiased testimonials with their followers on social platforms.

The more you can get people to use your products and share their experiences. The better chances you will have at convincing newer customers and showcasing them the power of your brand and that YOUR BRAND is THE SOLUTION TO ALL THEIR PROBLEMS.



Do not forget the power of earned media. Go to the Google Adwords Tool and do a search for your industry keyword.


If you are in the Fashion Industry, try searching for “Fashion” and the average bid should show you an estimate of what the keyword is worth in terms of clicks.

Likewise, you could be from the Makeup, Self-Development, Women Care, Beauty etc industry.

Now, let’s take a keyword that is worth $0.15 cents. If you are able to rank for that keyword and get at least 5.879 visitors a day from organic traffic. You are technically saving $881.85 a day for marketers who are advertising for that keyword. Now if you take into account the yearly expenses 881.85×365 = $321875.25 yearly. Magical isn’t it?

Always try to include an industry keyword in your domain name. This makes your chances of ranking in the long term a lot easier as compared to fully branded domain names.

Remember, Copywriting is the end all and be all of the marketing. It is present everywhere. Be it a 150 Character Tweet you want to promote, or a short AdWords Advertisement, the subject line of your business email or the content that goes onto your website and blogs. Always hire quality writers and better still, train and recruit them in-house.

What Are Possible Signals to Google That Your Page Rocks?

  1. The CTR on your website – a number of clicks from your homepage to other internal pages of your website shows that visitors are interested in what you are sharing with them. So craft a good copy and CTA that gets clicks into the deeper inner pages.
  1. Headlines play a very crucial role. Always keep testing your headlines. Remember the thumb rule of marketing – What is working today, will not work tomorrow. Your competitors are always testing, so should you.
  1. The average time people spend on your page is also a key indicator of your website’s quality. The more the average time, the better your chances of ranking shall be in the eyes of Google.
  1. Scroll Rates – Consumers cannot make a purchase if they cannot see the buy button. Ensure that your website copy incites users to scroll around and doesn’t have any blocking elements or irritating popups.
  1. Use original photos and videos on your website as a means of keeping people engaged with your content for a longer period of time. Use long and in-depth videos to show customers more about your product and services.
  1. Last but not the least, Grammar, Quality Links, Social Shares, Relevant Images, Captions, Author Authority etc, will help visitors stay on your page for a longer duration, decrease your bounce rates and increase your overall SEO score as well.


Social-Selling-Marketing-Trends-2016Let’s not talk about Facebook, Twitter, Pinterest or LinkedIn marketing separately. That is why I am putting all of these under one tab and we can call it “Social Selling.”

Before I get into the nitty-gritties of Social Selling, it is important to understand how a typical sales funnel looks like.

Lead Capture –> Sales Page –> Order Form –> Upsell –> Thank You

Don’t use social media as a platform to directly sell your products. Instead, focus on advancing the customers from one stage of the sales funnel to the other.

Brands that constantly try to sell directly to their pixeled audience increase churn and eventually burn their lists. People eventually become blind to their advertisements and promoted posts.

The aim of Social Selling should be to establish a rapport with your customers and increase purchase frequency by establishing continuity and credibility.

Use platforms like Facebook, Google+, Pinterest, Linked In and Twitter to build Likability and Trust amongst customers.


Start with Giving Value First and Establishing Credibility

Send visitors from Social Media to an Ungated Offer. It can be a Blog Post, Resources, Checklist, How-to Guide etc, but don’t ask for anything in return just about yet.


You could also try sending them to a gated offer like White Paper, PDF Ebook Download etc, and try to get their emails first. Testing is the key here.


You could offer them deep discounts on evergreen products, services or software. Use this technique if you are selling something that needs no introduction. For example – Digital Services like SEO, Copywriting, Explainer Video Creation etc. These services need no introduction, and there is already a heavy demand in the market for them.

The idea here is to use value first to drive traffic from Social Media to your website or platform.

Now, Embed Core Offers into Your Ungated Content

Plant an offer or propose a sale towards the middle or end of your content and try to convert them into buyers. Don’t go for your most expensive products, use cheap ones instead. The idea here is to make them swipe their cards and spend as little as a dollar towards your business. Just create a connection.

Or, Upsell Products from Deep Discounts

For every group of people who are willing to spend money to buy your products, there will be some people who can always spend more. The idea of Upsell offers is to aim at those customers and try to sell more from the 2nd stage of the funnel because they have already shown interest in purchasing your products.

Pixel and Retarget Customers Who Left from Funnel Stage One

Customers who clicked your promoted posts and went to your website were interested in what you had to share with them. Pixel those customers who leave from this stage and re-target other products that fall into the same interest category.




The mathematics is simple here. More than 70% of Customers turn to Social Media for after-sales service. If they get a reply, they are most likely to purchase from you again and become stable customers. If they do not get a reply, there is a 15% chance of them not placing any orders in future.

77% of customers say that valuing their time is the best way a company can provide better customer service.

So, ensure that you reply to all social messages within 12 hours and that resolution to customer’s problems is provided within 24 hours at all costs.

Use Social Listening Tools Effectively

Statistics report that more than 50% of customers do not tag the Brand when they are talking about it on Social Media. Thankfully, you have ways to eavesdrop on their conversations on Social Media. Use it effectively, and you can reach them right in the nook of time.

  • Hootsuite – an entry-level searchable tool that monitors your social media
  • Mention – a mid-level tool that monitors streams – listen for keywords
  • Radian6 – an enterprise-level tool to monitor social media


Conversation Rate Optimization. Conversion Does Not Have One Definite Meaning. The Meaning Of The Word Differs From One Website To The OtherSo, you are spending money on Facebook Advertisements, Google PPC, Retargeting, Offline Advertisements, Billboards etc, but have not allocated any resources on Conversion Rate Optimization?

You might be technologically challenged as an Entrepreneur, but if your I.T Department has not mentioned anything about optimizing the conversions on your website, it might be a good time to reconsider hiring the right guys.


Marketing is not about the number of visitors that come to your business, but it is about the number of visitors that convert into trusted and returning customers of your business.

So instead of focusing on driving new leads to your business, your focus should also be on improving the amount of “what-sticks-and-what-doesn’t” on your website. This is where Conversion Rate Optimization comes into play.


  • InstaPage – create a landing page in just 3 minutes
  • – build and test landing pages without I.T.


There are various tests you could be running on your website to Conversion Optimize it, here is my list of what’s really going to be on target in 2016

  1. Conduct Offer Tests – like product bundling, visitor interest-targeted messaging, writing a benefits copy above the fold, offering discount coupons on website headers etc.
  2. Geolocation Tests – Use of different images, wording and language according to Geolocation tests.
  3. Personalization Tests – This is going to be a big one in 2016. More than 60% of marketers have called it the game-changer. It’s about personalizing who sees what and when.
  4. Shopping Cart Recovery Tests and Email Reminders for Shopping Cart Abandonment
  5. Button Color and Standard CTA Tests are also here to stay. (forever).
  6. Lastly, do not forget to do mobile optimization tests. Mobile-Friendly Websites go way beyond the means of just responsive websites. You need to test how your website works and functions on different devices like Mobile, Phablets, Tablets, Laptops, Desktop Computers etc.
  7. Also, plan different advertisements and content for different devices. For example – the banner ad you use for desktops might not gain the same traction on mobile devices. Your content strategy should differ according to the device.


When you do not have a huge marketing budget but your competition is stiff, it’s better to market your business sideways than to get into a head-on collision with your competitors (who can easily crush you).

If you already have an Email Marketing Subscriber List, try running it through


As soon as you scan your list on Towerdata, the website will give you age, gender, marital status, income, zip code and more of the people on your list. You will also get an overall snapshot of your market – length of residence, home market value, presence of children, charitable donors etc,

You can also collect purchase data and interest data from Once you have all the information in front of you, you can market your products and personalize your future emails, even more, to gain more traction from the email marketing list.

Apart from giving all the above information, also gives you the net worth of leads.

When I ran a list of one of my Makeup and Beauty Industry clients on Tower data, it returned that more than 50% of the leads were high net worth.

But the cost of Beauty leads acquisition = $4.52/lead

So instead of buying Beauty leads, I bought 1000 Cosmetic leads for $0.69 each = $690 investment. Guess what? Women who were interested in cosmetics are bound to be interested in the Makeup and Beauty Niche. This way I not only acquired $4552 worth of Makeup and Beauty Leads (Immediate 650% ROI), with just $690 Investment. But also knew that at least 50% of the leads would be high net worth.

Can you see how this data can be used to sideway market your business to cheaper leads and still extract more than decent ROI from it?

Take for example the Golf Industry. You can venture into the Golf Niche, but sell products like properties, luxury cars, business loans etc., to those golfers. Because people in this niche and mostly affluent and have a classy taste for everything.

The core idea is to think of what people in your market are doing when they are not doing what you are selling. Think outside the box. Do You want to sell Insurance to people? But Insurance leads would cost you a massive $10-$18 per lead. Instead, search for Dog Lovers or Dog Breeds, which you can acquire for a few cents. Once you have that in place, try to get customers into your den with cheap tripwires like (Dog Tags and Dog Care Ebooks) and then Upsell them “Pet Insurance” once they opted for your Dog Tags. See what we did there? There is a simple science behind it, and this can be implemented in each and every industry.


15.92Why is Self-Development and Business Education placed in the Top Digital Marketing Trends for 2016 you ask? Why shouldn’t it be? Marketing is an investment in any form that is done with the aim to grow your business in the long run. Marketing should add value to your business, and Self Development and Business Education thus is an important part of marketing.

I will repeat myself from the Introduction – Most successful entrepreneurs and business owners spend an average of 30 minutes a day on business education and self–development. While the majority of entrepreneurs shy away from the idea of personal development, strangely because they think that the idea of being a better person is silly or stupid.

We all want to be better individuals but we resist it because somehow the idea of facing all-out internal junk scares the hell out of us and we would rather give big speeches and take less responsibility than vice versa.

self-developmentWhat we believe in, will set the stage for everything in our lives and will also determine the course of our expertise and experience. Successful entrepreneurship requires inculcating a set of beliefs that the majority of the people do not hold. Self-Development and Business Education will arm you to be better prepared for situations that normal people cannot handle. Like how to cope with business pressure during low volume months, or how to use negative publicity that your competitors do, in your favor.

All sorts of weird human tendencies sabotage our personal success. This is the subconscious mind and is not rational. We need to change our Self-sabotaging and Success Blocking Tendencies. Self-development can teach you how to cope with the fear of added responsibility, criticism, and failure. It will also teach you how to cope with success-blocking tendencies like Laziness, Procrastination. You do not want to become this perfect godly figure, but just a better version of yourself.

Think of it like this – Every minute you spend on self-development as an Entrepreneur will take away a dollar from your marketing efforts because, you are going to be making better decisions, managing your time effectively, and learning how to deal with stress, which is a critical progress killer.


  1. Understanding personal development
  2. 25 Personal Development Skills to Learn for free
  3. 7 Habits of highly effective entrepreneurs

moving onto Podcasting….


Radio might be dead, but Podcasting is still a great form of marketing. People love media, especially if you are able to deliver it to them at their convenience. The art of direct marketing into your customer’s ears is one that needs a little bit of honing.

Finding your ideal voice is the most difficult part of Podcasting. You need to venture outside your comfort zone and find the right tone and setting for your Podcast.

Podcast Equipment

Photo credit: Nicolassolop

Here are the basic tools that you need to start a Podcast –

  • Mic (Any Good Quality USB Mic)
  • GarageBand & Audacity free apps
  • Call Recorder or eCamm(Mac)

Don’t aim to be a perfectionist when you first start Podcasting. Your initial Podcasts may not get as much attention as you think you deserve, but eventually, if you have the right mindset and deliver quality information, people are going to pile up and wait for you to release the next episode.

Use Podcasting as a storytelling tool. Don’t be a script nerd and read out from the paper. Just write down the points and be natural. People tend to understand when you are speaking naturally and when you are being superficial. They will lose interest if they find that you are reading from a script.

You can also invite other influencers into your Podcast and have a great discussion with them for everyone to hear. In this case, too, you need to ask the right question and avoid scripting of any sort.

You need to be consistent with your podcasts. Once you get frequent, people are going to wait for you to release the next episodes on time. If you don’t, they will get emotional and leave or think that you are just not too serious about the affair.

To find the ideal format for your Podcast, try releasing a few episodes at first and experiment in each. Then ask your audience which episodes they liked more than the others to narrow down on what’s going to work and what’s not going to work for you.




1. Ad Messaging Enhancements


Earlier you were limited to a mere 95 Characters on PPC Ads, but now you can spice up your advertisements with a ton of Extensions and actually deliver more information to get targeted clicks.

Now, Ad Copy Writing for PPC is not just about the script. You need to carefully plan and design your advertisements, just like you craft your landing pages.

There are seven manual ad extensions to choose from. Click here to read more about them. Google has also included structured snippets, which is really cool.


2. Video Ads

Video Advertisements aren’t a new thing, but 2015 does seem like the year where they have been used extensively. 2016 is going to be no different. With Google incorporating the True View Video Advertisement campaign into AdWords, this trend is already on a hike.

Most marketers are adding these as the icing on the Cake, especially if their clients have a high budget.

This is an ideal time to exploit this strategy before it explodes in the near future.

3. RLSA (Remarketing List for Search Advertisements)

Though this feature was officially launched in 2013, most advertisers are still not using it. RLSA lets you effectively modify bids, search ads, keywords when past website visitors do a Google Search for products similar to yours.

You can initially review how customers are behaving on your website after clicking on your Ads. If the cost of acquisition of returning visitors is higher on your website, then you can lower the bid on search advertisements for first-time users.

Google Adwords is huge. There is more to it beyond these three important elements. But If you are starting out, focus on getting the first two points and later move on to other advanced options as you become comfortable


YouTube Video Marketing Secrets

More than 73% of Smart Phone enabled users to watch at least one video on YouTube every day. If that is not reason enough to get into Video Advertisements in 2016, then what is?

  • 53% of viewers who watch a video get inspired or entertained.
  • 70% of millennials use YouTube videos to learn something.
  • “How-to” searches are on a hike (70%) of total searches this year.

When viewers go on YouTube to watch a video, they see an advertisement on the right-hand side or a pre-video advertisement.

Most marketers do not get into video advertising for two primary reasons –

  1. Starters Block – They do not know what to do.
  2. Or, they do not know how to do it.

Videos allow you to get the right advertisements in front of the right people, at the right time.



Start by using Open Broadcaster Software  – you can directly stream into YouTube, Vimeo, Twitch etc with CTAs and Keywords.

  1. Start recording a video.
  2. Use them as in-display advertisements (10 cents per viewer)
  3. Link to your landing page

You can also do in-stream Ads (like the ones that play before a video, or ones that can be skipped in 5 secs).

To get the best results, your advertisements must be very engaging in the first 5 seconds.

You can also target your advertisements through videos. You can have them display on specific videos.

Use Retargeting to build lists of people who have already seen your video and get back in front of them. You can import Pixel from Facebook Campaigns and Google Adwords Campaigns. Video Advertisements are short, attention-grabbing and crisp. If you haven’t launched a video marketing campaign for your brand yet, it is time to reconsider your marketing efforts.

Closing Calls

Hand with marker writing: Change Your Mindset

As customers and marketers constantly evolve with the ever-changing technology, it is important for everyone to stay updated. At the end of the day, it is not about how many marketing tactics are you using for your business, but about how much you are extracting out of your marketing campaigns.

What is working today, might be considered old fashioned or outdated tomorrow. As a marketer, it is high time to understand that we cannot take anything for granted. What may have worked for us in the past, might hold no significant value today? Technology is not the only thing that is changing, our customers are evolving too and the way they choose to connect with our brands is evolving too.

“The only thing that remains constant is change.”

As you’re building your marketing plan for 2016, keep the “dying” trends in mind. Don’t count on what worked for you before but rather learn what has changed and come up with new ideas and new ways to leverage the technology at hand.

At Prime One Global, we understand that running a business can be overwhelming. On top of this, making time for self-development and staying updated with marketing tactics is not easy at all. That is why we keep updating our marketing skills in all spheres. Get in touch with me for a no-obligation, free consultation and I will have a Dedicated Marketing Manager from Prime One Global guide you on the ways you can market your business in 2016.

Have a good day!

Here is a list of Useful Resources, Tools and Software That Will Help You Become Better at Marketing Your Business

2016 Digital Marketing Trends

Competitor Research –
  • Datanyze.comfind different tools in various industries
  • BrightKite– Top product research platform for all caregivers with detailed reviews
  • BuiltWithFind out what software and plugins your competitors are using
  • Compete– Competitor intelligence at its finest
 Business Management –
Ecommerce + Conversion Rate Management Tools
 Keyword Research Tools
 Competitor Intelligence and Customer Research
 Landing Page and Funnel Builders
 Social Media Management

Pinterest and Instagram Marketing and Management

 Video Publishing and Editing Tools
 Analytics and Tracking Information
  • HotJarcreate session recordings, improve form design, heat map, surveys and form analysis.
  • Google AnalyticsFreemium Subscription, check traffic acquisition, Source, Referrals, Behaviors, Site Content Flow, Check Sessions by hour, Find best performing content etc.
  • CrazyEggBest heat map, scroll mapping, understand how people from different sources interact with your website
  • GryticsFacebook Group Analytics and management. Find when members are most active, understand when to interact with them.
 Onsite Remarketing / Retargeting
  • ioSocial Shares, Contents, Giveaways, On-site Retargeting
  • OptiMonkContextual exit popups, hello bar, scroll pops etc.
 Affiliate Networks
 Live Chat Solutions
  • KayakoHelpDesk (Used by Prime One Global)
  • SnapEngage– Simple live chat software for easy to capture and export leads
 Website Tag Managers
 Research and Data
 Project Management
  • GetFlowturns to chat into the task
  • Blossom
  • Podio for tech groups
  • Slackenables intra-company communication
 Lead Generation and Email Deliverability
 Productivity Tools
  • Gliffyfor charting funnels and creating a flowchart for offers.
  • comquick mockup tool
  • GrammarlyCheck plagiarism and grammar in content
  • Copyscapebest plagiarism checker
  • PiktochartCreate beautiful graphs and infographics easily
  • – Free vector graphics
 Quality Control and Debugging
  • Bugherdcreate stick notes on a webpage
  • Twilioappointment reminders
  • LoadImpactton demand load testing for developers.


Feel free to get in touch with me about any of these tactics in the comments section below or you can also leave feedback on our official Facebook page. If you think I missed something out, let me know and I will add it to this post in near future.


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Extreme Checklist of Pay-Per-Click Management 2015

Every day, more than 1 million websites go online – Do all of them attract a steady amount of traffic? No. In fact, more than 50% of these websites go out of business in the next six months, because they are unable to keep pace with the ever demanding search engine requirements.
It is hard for a website to flourish online without any search engine traffic, even if the business is providing a valuable service. There is substantial cost and effort involved in Search Engine Optimization for obvious reasons.
SEO takes a lot of time. Your website needs to get indexed, and then you need to keep updating it, do your reputation management, blogging, PR distribution, link building, social media management etc., and pray to god that your website moves up the rankings. Another big problem with newer websites is that they lack in metrics like PR (Page Rank), Trust Flow, Citation Flow, Domain Authority, Page Authority – all of which, can only be acquired over time. THIS IS WHERE PPC (Pay-Per-Click) Comes into play.
PPC through websites like Google, Bing, Facebook, Twitter and LinkedIn will bring targeted customers to your website based on the keywords that you select, immediately. Unlike SEO, you don’t have to wait for your website to rank first, before you start receiving any search engine traffic with PPC. Some of the best things about PPC are:
  1. It is a cost effective form of marketing
  2. It brings immediate results in the form of targeted customers
  3. It is good for landing page testing, split testing, squeeze testing etc.
  4. It can be tied up with great analytical tools to get better insight into customer models
  5. A good campaign has the ability to pay for itself, time and time again
  6. If a website is already ranking organically, then adding PPC ads to SERPs increases their customer retention by 89%
  7. Top 3 sponsored links on Google get 43.7% clicks from search results
And lastly, PPC is a very precise form of marketing strategy that can be highly effective when executed properly because it can provide comprehensive information on cost per click and conversion rates, impressions, CTR and reach.


HOW TO SELECT THE RIGHT Pay-Per-Click Marketing Firm

The key attributes you want to check for in a good PPC Marketing Firm include:
  1. TransparencyThe rule of the thumb before selecting any marketing agency is to look for transparency. The marketing firm should be willing to share their expertise and information with you. You should be aware of what exactly is being done to your account and how it is being done. The lack of transparency of a firm is a clear indicator that the agents are not devoting as much time as they should to your campaigns, or they do not know what they are doing.
  1. Expertise – PPC is a game that you get better at with more practice. So, ideally you would like to opt for a firm that has been in the industry for a very long time. The firm should be able to demonstrate some of their past case studies along with a portfolio of their past and present clients to showcase their depth of expertise in the PPC field. The PPC Agency, should at least dedicated one PPC Manager for your firm.
  1. Control – This factor is somewhat similar to our first point. The Marketing agency should be willing to make you a part of their team, or become an extension of your business and work with your employees. You should always have the ability to retain control over your campaigns and make critical decisions based on your primary focuses, goals and in certain cases, even execute your campaigns under the supervision of the company.
When you have these basics clear, the next step is to underline a set of key questions for your ideal PPC Agency to answer about the qualified features that they will offer your firm in exchange for your money and trust.


Interrogating your potential PPC Firm about their experience, background and approach can be extremely beneficial maneuver. Do not select a firm on the basis of their outward appearance as, “All that glitters is always not gold.”

Here is a list of questions you should ask your to-be PPC Agency to help you get a clear grip on their approach, methodologies, understanding, transparency and level of expertise you can expect from them during your partnership phase:
  1. How many years has your agency been doing PPC Marketing?
  2. Are there any PPC Marketing Certifications or Degrees that you have acquired?
  3. Can you give us a list of Past and Present Clients for whom your agency has been managing PPC?
  4. How many dedicated PPC Managers do you have in-house? Do they only focus on PPC Management or other SEO Fields as well?
  5. Does your firm offer other Digital Marketing Services like Enterprise SEO, Local SEO, Social Media Management, Web Design and Development? If so, what is the ratio of employees in those sectors and PPC?
  6. Will your company be proactively sharing required reports with me on a timely basis? Can I demand certain hap-hazard reports so that I know what is happening with my money?
  7. Has any of your PPC Managers had an experience with working with a company in my niche?
  8. Do you only offer AdWords or other PPC platforms like Twitter, Facebook, LinkedIn, Bing etc. as well?
  9. Can you show me a standard PPC Report that you provide? Will I be able to ask for other metrics on demand? Can you elaborate about the various metrics, which I can inquire about?
  10. Do you use any standard tools or do you use proprietary tools to manage campaigns and generate reports? If I decide to leave your PPC Management Services in near future, will I be able to transition to another company with my existing campaigns and reports?
  11. Will you agree to let my in-house staffs, handle certain parts of the PPC Campaigns, while your company handles the rest? How do you typically plan to synchronize my staff?
  12. How to you determine the success of a PPC Campaign? How do you plan to go about making my business achieve its goals? Will you collaborate with me to understand the requirements of my business to refine my goals and increase the ROI?
Feel free to alter these questions to suit your requirements. Once you have found the right PPC Agency for your business, it is time to move onto the planning and execution of your PPC Campaigns, which calls for the –

[call_to_action image=”” title=”” btn_title=”Click Here To Download Your FREE 2015 PPC Checklist” btn_link=”” class=””]

Click on the link above to download the checklist for Google Adwords PPC. It contains modules that will help you setup a successful campaign and monitor it daily, weekly, bi-weekly and monthly to conversion optimize your campaigns and get the best ROI possible.

Be sure to bookmark this page and keep this handy PPC checklist in your mobile device for easy access. Connect with us on our Facebook Page or leave your feedback in the comments section below if you would like us to cover a checklist on other important forms of Marketing. Have a good day!

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Making Future Forecasts With Present Statistics Of Sri Lanka

Making Future Forecasts With Present Statistics Of Sri Lanka

A tiny island country located in the middle of the mighty Indian Ocean, situated just below the Indian subcontinent, Sri Lanka has diverted the attention of the world towards itself, quite a few times in the past. The reasons may have been myriad – ranging from politics to ethical issues and the most delicate infrastructural, economic and social welfare growth to endemic natural resources. Let’s put all these facts aside for the moment and keep all our focus on the ongoing development of Sri Lanka in terms of Social, Infrastructural and Educational Interfaces.

It is always better to start with statistics, isn’t it? So this is what I accumulated…

In 2014, Sri Lanka claims to have the highest literacy rate of 98.1% as compared to other developing nations which is extremely high. Take a look at the image given below which shows the country’s triumphant position in terms of the literacy rate as compared to its counterparts and other developing nations.


Source: UN Human Development Report 2011

Sri Lanka boasts of a total population of 21 million. From these 21 million people only 20% have access to the internet and are using relative gadgets and utilities without interruption. Scrutinizing the Internet penetration rate of Sri Lanka, I deduct that it is well ahead of its counterparts in South Asia like India, Pakistan, The Maldives, Nepal, and Bangladesh etc. Bearing only a 0.81% of annual population growth, the country maintains an internet penetration growth rate of 9% annually (which is massive). However, this is not to be taken as a booster, but as a motivation to match the current internet penetration rate of Asian tigers like Singapore, South Korea, Taiwan and Hong Kong.

Internet-usage-in-sri lanka-2015

Source: Internet Users by Country (2014) (Adapted)

So much for the statistics, now let’s keep it aside for a moment. We deducted so far that around 20% of Sri Lanka has access to The internet – So what is this 20% up to? I try to unveil the trends, facts, and related marketing implications one by one – check it out.

Mobile Traffic

When I mentioned ‘revealing the facts,’ I wasn’t only referring to facts like Search engines, Browsers, Social Media Platforms and eCommerce etc. In Sri Lanka, electronic devices play a vital role when trying to figure the facts related to the digital reach of the country.

As per StatCounter (one of the largest web analytics services provider), Sri Lanka has surpassed the percentage of online access via desktop (43%) by a massive (57%) from mobile devices such as Smartphones, tablets, phablets etc. In other words, almost 2.5 million users access the internet by using mobiles in Sri Lanka. Back in July 2012, only 16% of Sri Lankans used mobile devices and 84% of them accessed the internet via desktops. Interestingly in the global context, desktops are still the major web traffic source with a whopping 65%.

Can this be taken as an indication that Sri Lankan businesses have to think differently? Consumers are looking for more convenience by using smartphones. When the internet is simply accessible from the pockets of the consumers, what are Marketers supposed to do?

Becoming Social

In contrast to what our grandparents know as being sociable, our generation is giving a new definition to being social. We are socializing with people even remotely while in front of our computers or mobiles. This may be a blessing or a curse, that’s up to each and every Sri Lankan to decide.

With approximate 2,300,000 users (not considering the fake profiles), which is about 11.5% of Sri Lanka’s total population, Facebook is outperforming any other Social Media platform in Sri Lanka.  Interestingly as reported by Read Me, an IT online portal in Sri Lanka, there is 1,400,000 male users and 720,000 female users. From this 33% are within the age group of 25-34 years.


Though these latest trends in the Digital arena are becoming more and more ambivalent, let us consider them as opportunities and not complicate matters any further!So what are the marketing implications of these changing trends and growths in Sri Lanka?

Marketing Job Roles in Sri Lanka

The mammoth growth of the internet population of Sri Lanka does not mean you have to quit all your offline marketing efforts and focus only on online channels. Instead, the scenario is becoming complicated and the role of the Marketing personnel is now exigent. In the near future, it is expected that there will be no distinguishing between the roles of marketing staff as Traditional Marketer and Digital Marketer. Alternatively he / she should be able to merge both the channels, online and offline at the right ratio. A particular brand should be visible not only in smart phones, tabs, and desktops, but also equally it should be seen by the consumers in the newspapers, posters, direct mail, and such means. But the important thing that should be kept in mind is the marketing communication message that is to be seen by the potential consumers should be the same in both the channels, but appropriately adapted to the nature of the channel / device it is being communicated through.

Reaching the online population which is 20% at this moment is not enough for a business. It is important to reach the rest of the 80% who will also soon be a part of the ever growing Sri Lankan internet population.

The Websites and Marketing Campaigns

The thinking pattern of having two websites, one for desktop and one for mobiles is no longer even a valid thought. One unique website that the businesses are going to have should be mobile friendly. In the sense, it should not be responsive only for certain dimensions of smartphones. It should be a responsive website for tabs too.

As a consequent of the ever rising mobile users in Sri Lanka, redesigning your website itself or creating a Facebook fan page will not bring business. There are certain strategic movements that should be taken at a rapid pace just like how the internet is rising and mobile devices are influencing the users / consumers.


Similar to your offline marketing strategies like penetrating the market with a lower price, augmenting the product with value additions, distributing not only via own branded store but also through other retail outlets, promoting and positioning only one or two USPs despite all the features of the product, and much more, you have to decide on your strategy to enter the dynamic digital marketing fraternity too.

In most cases, it can be seen that brands with no proper strategic online marketing plans and contingency plans start ad-hoc online marketing campaigns and suffer from tarnished brand reputations.

You have to decide whether you are going to use online marketing as a mean of brand awareness only or as an additional income generating source or the sole selling platform. Depending on your objective your plans should vary adopting relevant online media channels.

Online marketing is not a “me-too product” where you simply copy what others do. Going “Digitalised” does not mean designing a website and creating a Facebook page anymore. Mind you, the efforts without adequate ROI are devastating!

Social Media Marketing in the Sri Lankan Context

It is widely prevalent that the brands who advertise / are active in Social Media profiles like Facebook and YouTube get offended at their marketing staff or agencies for not generating enough and more leads. They have to understand that Sri Lankans still show some degree of hesitation when it comes to making a purchase online. They widely use search engines and especially Social Media profiles to collect as much information as possible. Also, Social Media profiles may or may not work for the nature of your product. However social media profiles are the best in terms of creating and maintaining good rapport with your existing and future customers. Never expect money to flow from these platforms immediately. Instead distribute as much information about your brands as possible.

A recent survey done by Read Me shows surging results for the brands in Sri Lanka. 85% of the users are fans of local brands pages where a considerable 35% of them have liked more than 15 brand pages. Notably 45% of the respondents have responded that they would like to get information from these brands in their timeline. This is good news! Share your brand related message in a creative way for them to stop at your post while scrolling down in the timeline! Remarkably the survey also reveals that 78% of the respondents have admitted that they have been influenced by Facebook in making the purchase decision. Certainly this is great news for brands if this is true. The reason for mentioning “if it’s true” is we as Sri Lankans in most cases fail to reflect our real thoughts in surveys. 🙂

Online marketing is like a knife. You may cut multiple fruits and make a perfect fruit salad or you may end up in hurting yourself after all achieving nothing but getting hurt.  

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