top 20 seo tools in 2022

Top 20 SEO Tools in 2022 to help your website show up in search results

With the rapid advancement of digitalization throughout the world in every aspect, the need for digital marketing, and improved online ranking and reputation for businesses is increasing day by day. To engage clients through search engines like Google, Bing, Yahoo!, Baidu, and YANDEX, all types of businesses require effective SEO tactics and strategies. So this article presents the Top 20 SEO tools in 2022 with their core features to get the maximum support with the purpose of enhancing the SEO function in your business.

SEO refers to Search Engine Optimization which is the process that aims to improve your website’s position in search result pages by helping to get traffic from free, organic, editorial, or natural search results in search engines. Good SEO involves many different aspects such as integrating relevant keywords into your page with good search traffic potential, optimizing your URL by Including relevant links from high-quality sites, adding responsive design to your website, optimizing your title tag, meta description, images & creating user-friendly content in your webpage as well as measuring the results. So, here are the Top 20 SEO Tools in 2022 to help your website show up in search results.

01. SEMrush

SEMrush is one of the essential tools in the toolbox of SEO professionals known as the best all-around solution for businesses. This is a multi-purpose SEO tool that provides a variety of services such as SEO, Content Marketing, Competitor Research, PPC & Social Media Marketing within one platform. This tool will take care of the data and 45 marketing tools, 20 billion keywords, 800 million domains, and many other elements.

semrush seo professionals

Whereas many SEO professionals utilize this product, many small and medium-sized businesses also use it internally. The comprehensive tools and user-friendly dashboards are there to sustain not only your SEO but also your PPC, ad, and content strategies. When it comes to the pricing methods of this tool SEMrush offers 4 plans Pro, Guru, Business, and Custom. Based on your requirement you can choose the best offer that suits you. Also, they facilitate a free version as well for their users with limited functionality.

complete semrush review 2022
📌 Key Features
  • Discover organic competitors and identify their best keywords.
  • Monitor and localize your ad campaigns and landing pages
  • Understand DA and perform a deep link analysis
  • Help to discover new opportunities for you, which means this tool supports in analyzing your traffic along with competitors’ traffic.
02. SpyFu

SpyFu is specifically used for conducting keyword research and it has more focus on competitor analysis while SEMrush focuses on the all-aspect of SEO. Through this tool, we can identify the most profitable keywords for our website.

spyfu tool

This tool consists of very simple methods & easy to use. You just need to enter the competitor’s website URL to get useful metrics. You can review all of their keywords and select the ones that are the most profitable.

This tool could potentially be used to discover promoted and organic search ads from rival websites. SpyFu has a very special use case, but you should be aware that it offers all the data going back 13 years. Mainly, you can see every marketing tactic your competitors utilized to get more visitors to their websites via this amazing tool. SpyFu has three different pricing and billing plans – Basic, Professional, and Team. Other than the pricing plans free version is also available with limited functionality.

📌 Key Features
  • SEO research – competitor SEO analysis, keyword research, backlinks, domain comparison, rank tracker.
  • PPC research – AdWords competitors, PPC keyword research, PPC keyword suggestions, PPC keyword grouper, AdWords templates, and Ad history.
  • Conduct keyword research and grouping tool paired with a backlink checker.
03. Ahrefs

When it comes to Ahrefs it’s only second to Google when it comes to being the largest website crawler. This is one of the fastest tools with an intuitive user interface. Ahrefs can generate thorough statistics & analysis reports in just a very few minutes. You may figure out & make perfect your SEO approach with the support of all that data to attain the greatest outcomes. You could execute backlink audits, keyword research, URL rankings, and competitive analysis with only a few clicks via this tool. Through its clear and well-organized dashboard, as users, we can get a high-level view of our SEO projects and we can track our client’s SEO performance and progress skillfully. Ahref is coming up with four different plans –  Lite, Standard, Advanced, and Agency. In addition, they offer a 2-month free trial on annual billing.

ahrefs tool

📌 Key Features
  • Through competitive analysis this tool can discover the exact keywords your competition ranks for.
  • Offer relevant keyword suggestions and ideas via keyword research
  • Offer the visibility of all backlinks and SEO metrics via backlink research
  • Through web monitoring this tool will help to get backlinks, keywords, and mention alerts in real-time.
04. Jaaxy

Jaaxy is a powerhouse when it comes to keyword research platforms that offer tools and techniques for keyword research and competitive analysis for keywords mainly. This is one of the lesser-known tools but you can get huge support & guidance from Jaaxy. This tool is specializing in spitting out lots of closely-related keywords. You can easily recognize unique, popular, and untouched keywords with the assistance of this great keyword research tool, which you can use to improve the efficiency of your SEO and PPC advertising. This gives you an amazing opportunity to get to know the keywords that your competitors don’t even know exist. Jaaxy is not a free tool. It has 3 different pricing versions including the trial version. You can first check the tool for free with 30 searches available.

jaaxy tool
📌 Key Features
  • Helps to find keywords
  • It does alphabet soup automatically
  • Tracking site ranking
  • Shows possible traffic volume
  • Support analyzing the search engine result page and exploring your niche opportunities.
05. RankSense

RankSense is powered by Cloud flare, it can detect each visit that a search engine consumer or a search engine bot performs to your website, and it is known as an outstanding tool for website optimization. It automatically checks your pages for SEO problems, every time a page is visited. This tool support making changes to the HTML of your pages to correct SEO issues, while you maintain full control. Also, this tool supports tracking the performance of the pages after implementing an SEO change. Further, it helps to update the SEO meta tags directly via the RankSense app and track their performance and compare them with competitors, and facilitates to watch the performance that improved through the SEO change. RankSence facilitates the needful for checking your website for 14 serious SEO flaws on up to 10,000 pages for free. The report finally you get as the output will explain to you how to address SEO problems and assist you in calculating the income loss these problems are causing you.

ranksense tool
📌 Key Features
  • Implement SEO solutions in an easy manner
  • Rank Sense Detects the SEO problems automatically
  • Help to track SEO performance
06. Keyword Insights

When it comes to the Keyword Insights Tool, starting with a seed keyword, you’re able to generate hundreds of related keywords, group them and then produce incredibly comprehensive content briefs effortlessly and without leaving the platform. Keyword insights using Geo-specific, live search engine result pages (SERP) data to categorize your keywords into similar groups and also support finding out the search intent behind them. And the output that comes from this Geo-specific analysis will tell you which keywords you can target a single page with, or which need to be broken into multiple pages. This tool does not provide a free version but it has a trial version. And the pricing and billing packages start from &9.99 based on the usage.

📌 Key features
  • Through keyword clustering you can easily and quickly identify topic clusters & understand which pages you need to create on your website.
  • Keyword Insights will accurately identify the intent behind all of the keywords uploaded.
  • Under the option of keyword discovery, you can generate hundreds of relevant and topically similar keywords with a click of a button by just adding one single keyword to the system

A lead generating and email outreach plugin called was intended to guide you in optimizing outreach procedures for your company. This tool can be considered the most powerful email-finding tool ever created. is a less-known tool but it might be a huge help for you to find new professional e-mails when you are engaging with link building to attract new customers to your website. This tool uses Big Data & Artificial Intelligence to guess Professional Email Addresses. This tool offers a free version of one month for its clients having limitations on monthly searches and monthly verifications. And when it comes to pricing and billing packages they have four plans – Starter, Growth, Pro, and Business.

Hunter io
📌 Key features
  • Mainly act as an email verification tool
  • Conducting bulk email management
  • Working as a campaign optimizer
  • Offering free cold email templates
08. Pitchbox

Pitchbox is used to find influencers in your niche in a matter of seconds with its amazing multiple prospecting profiles & intuitive keyword research facilities. Pitchbox’s central dashboard enables its users to display charts and reports, infographics, and a wide range of outreach analytics, including the number of opportunities, the ratio of emails sent and received, the number of email templates, and more. This amazing tool is for you if you are working for a marketing department in a company within a big brand, a marketing agency, or a consultant. It means Pitchbox will perfectly work for anyone who’s looking to start an outreach program for any purpose. For that, you can contact the support with the following email address: [email protected]. Also, it is very good for large-scale projects since it is an all-in-one tool that covers everything. This tool consists of three kinds of pricing plans – Publishers, agencies, and Brands.

📌 Key features
  • Support for creating campaigns.
  • Contact database
  • Link monitoring
  • Broken link discovery
  • The pipeline facility gives access to view your all-important metrics.
  • Broken link discovery
09. Frase

Frase is specifically used for content planning and content writing. It will be a major help for you to create highly detailed SEO Optimized content by finding the right keywords and questions for your article. Frase uses artificial intelligence to analyze your topic of selection and generates SEO-focused briefs with its content editor. If you’re seeking a simple & easy way to create excellent content outlines for your website, this tool will provide a great service for you! This AI-powered SEO tool will help you generate detailed content briefs without any hassle starting at $44.99 per month. If you are working as a content writer or hope to start your career as a content writer I can ensure that this will be more helpful for you to save tons of time of yours especially if you’re writing on a variety of topics, and it can guide you to get better results with the right keywords to boot!

📌 Key features
  • Act as a time saver in content writing by finding out right keywords
  • Produce visually appealing
  • Offers well-structured and SEO-optimized content
10. SeoClarity

SeoClarity is known as the world’s first AI-driven, enterprise SEO platform that delivers actionable insights to expand the scale of SEO. This is the only platform that consists of every piece of SEO data, all SEO measures, and all capabilities completely connected for the fastest, most scalable insights without having any artificial limitations.  It provides tools for conducting keyword research, Rankings, and AI-content optimization. Under the essential offering, this tool gives you the power to analyze your ranking data on the fly against unlimited competitors and provides access to keyword research, content optimization, and customized reports starting at $750 per month. This tool also provides a free trial with limited access and there are 4 pricing plans you can try ahead – essentials, core, professional, and agency.

📌 Key features
  • Supports for Fresh Rankings
  • Support for Accurate Global Ranking
  • Facilitates unlimited tracking
  • Supports fast, easy data exports
  • Comes with excellent content ideas and optimization
  • Conducts Keyword research
  • So many filters are available to get what you exactly want.
11. Answer The Public

Answer The Public specifically refers to another smart keyword tool that generates an image called a search cloud from web searches and recommended autocomplete searches. This tool helps content writers and website owners come up with great content ideas. You may fast and effectively learn what your audience is searching for with the use of this simple search engine. Pro version offers you unlimited daily searchers, Monitor and gets alert to new suggestions, compare data over time, facilitates the creation of folders within the tool, exports your results to CSV, and many more. In conclusion, this tool has included unique and magical techniques that can completely transfer the way we deliver content strategies to our clients. The only issue with the powerful trial version of this application is that it has limited your daily search limit. And there are 3 pricing plans – monthly, annual, and expert. You can get the best value by purchasing the annual plan.

📌 Key features
  • Helps you target your keyword research.
  • Helps you optimize for long-tail key phrases.
  • Helps you answer questions that can get you into Google’s featured snippets.
12. Google Search Console

This tool is offered for free by google to everyone with a website that allows you to get insights and enable actions that will help you get more organic traffic via web searches. In other words, Google Search Console helps you keep track of, update, and troubleshoot the Google Search results for your website. All you need to do is simply add a verification to your website to verify that or go through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to show up in Google’s search results, you can control what gets indexed and how your website is represented with this account. Also, this tool acts as an SEO checker. Through that, it will be a major help for you to get a clear idea about how google and its users view your website and then allows you to optimize your website leading to a better performance in google search results.

📌 Key Features
  • Linking Google Search Console with Google Analytics
  • View Google Search traffic data for your site.
  • Provides a comprehensive range of key insights into your website’s search performance on Google via Search Analytics reports
  • Helps to remove URLs from google search results
  • Fetch as Google (It shows you how Google renders your published pages and allows you to submit pages for rapid indexing.)
  • Its Data highlighter tool enables you to add structured data to your website.
13. SE Ranking

SE Ranking Tool comes with all of the essential tools to devise data and result-driven SEO strategies. Currently, more than 500,000 users are consuming this software. The tool provides a fast track and leads to automating every SEO task including backlink profile analysis, competitive research, keyword research, rank tracking, and many more essential SEO tasks. You can compare this tool to the likes of SEMrush and Ahrefs which includes almost all of the same tools & technical stuff. In this tool, all of the features are easy to access because of its minimalistic and intuitive dashboard. When it comes to the pricing, the charges are cheaper so SE Ranking is a pretty cost-effective tool for everything that it offers to you. This tool provides a 14-day free trial for its users. And there are 3 types of pricing plans – essential, pro and business. Among those, the most popular one is the pro plan and you can purchase it for 71.20 dollars per month.

📌 Key Features
  • Keyword rank tracker helps to check Google/Yahoo/Bing/YouTube rankings for all locations and devices
  • Consists of excellent competitor analysis tools
  • There is a new feature called On-page SEO tracker which facilitates finding out why your pages aren’t ranking high and how to fix them
  • Provides a bunch of B2B services such as White label, Lead generator, SEO reporting tools, and AI.
  • Offers website audits, webpage monitoring facilities
  • Helps to conduct marketing & SEO plans.
14. Majestic

This is one of the best tools for creating detailed presentations. Majestic is the SEO software that provides you with success if only your primary goal is to create a long-term link development strategy. Link Context is another fantastic feature offered by Majestic. It will strengthen your strategy and through that, you can determine whether a link is a directory link, an editorial link, a part of other websites with links nearby, an estimated page position, or more for each link in the report. You can use the Pro version of this tool if you are looking forward to taking your insights to the next level with a full stack of modern features & techniques. Without a subscription, Majestic users are free to gather a limited amount of data on their websites. And three standard pricing plans are available base on time monthly, quarterly, and annually. Further, it’s available as two additional enterprise plans as well.

📌 Key Features
  • Facilitates backlink monitoring
  • Provides audit management facilities and API
  • Supports conducting competitor analysis
  • Providing great keyword research tools
15. Screaming Frog

The Screaming Frog SEO Spider acts as a website crawler that aids you to improve onsite SEO, by gathering data & auditing for typical SEO issues. This is one of the best SEO tools for startups and was introduced by Dan Sharp launched in 2010. This tool is developed by highly focusing the speed as its main concept since you can get complete site audits very quickly. The audit may take longer on sites with several hundred pages, but it still only takes just a couple of minutes. This Screaming Frog SEO Tool also facilitates two versions for their users – Free and Paid. However, the young businesses will have to download the Windows version before operating this tool. So, if you are looking forward to checking out this tool, it will be an excellent and effective website crawler that will help to boost your SEO strategy.

📌 Key Features
  • Analyze page titles and metadata during a crawl and identify the errors, missing points, duplicates, etc.
  • Conducting audit redirects to find and examine both permanent and temporary redirect chains on a website.
  • Catching up all duplicate elements on a website including URLs and content.
  • generates an XML sitemap
  • Extract data with Xpath
  • Crawl Java Script websites
  • Review URLs blocked by Robots and Detectives
16. Serpstat

Serpstat is an all-in-one SEO platform for professionals founded by Oleg Salamaha. Initially, it has established as a keyword research tool and slowly evolved into a growth hacking tool that consists of excellent features for link-building purposes, PPC, technical SEO, and many more. This tool consists of more than 30 tools for SEO and PPC professionals, marketing experts & big deal digital marketing agencies to conduct all sorts of SEO task requirements. When it comes to the dashboard of Serptast it’s very clear and easy to use.  If you are a beginner in the SEO industry and looking for an SEO tool to use this will be a great start for you to conduct the activities like backlink analysis, keyword research, competitor research, etc. That will be easy since this tool provides a free trial for its uses so you can take the free trial and test whether this is right for you. It offers four pricing plans – Lite, Standard, Advanced, and Enterprise.

serpstat tool
📌 Key features
  • Conducts competitor analysis in organic and paid research
  • Batch Analysis of keywords and domains
  • Analysis of contextual advertising
  • Provides search volume crawling service
  • Provides checklists
17. WooRank

WooRank tool consists of a great suite of digital marketing tools mainly focusing on saving time and saving money for its users to achieve outstanding results with less marketing effort. This tool leads to solidifying your digital marketing strategy by offering a full stack of services which are analyzing your SEO, identifying keyword opportunities, and discovering technical issues and all-in-one projects. Also, it can measure and optimize technical SEO performance, social media, and content marketing presence using a digital marketing tool. With the help of WooRank, you can uplift your website visibility among search results and reach more to your audience via online platforms. The colorful and clear reports which are generated through this tool will help you to visualize your SEO strategy excellently. WooRank comes under three pricing plans – Pro, premium, and team. Also, they offer a 14-day free trial for Pro and Premium plans.

woorank tool
📌 Key features
  • WooRank projects can track all sorts of your SEO projects in one place
  • Keyword tool supports organizing the keywords & discover more keyword opportunities.
  • Can add WooRank extension SEO plugin for Firefox & Google Chrome.
  • Discover errors that affect your ranking on Google
18. Social Planner

When you are looking to promote your business with the use of digital platforms, Social media marketing can be considered one of the most effective ways to get more traffic and sales to your website. To get the maximum output from Social media marketing, this will be one of the most powerful tools for your company. Social Planner is an all-in-one content marketing & social media scheduling tool that helps your business to expand and solidify its social media presence in the best way with minimal effort on your behalf. One of the great things is this tool facilitates free seven days trial for all their plans without no any limitations. It includes three kinds of pricing tools – Pro, Plus, and business. And also they have designed this tool to work on your mobile phone as well.

📌 Key Features
  • Users can discover red hot trending content on social media
  • supports planning all of your content across all your social media accounts in one place including visual drag and drop calendrers.
  • Through its social media scheduling tool you can simply schedule and publish your social media posts to all your social channels
19. SiteChecker

SiteCheker is used to improve your SEO rating and website performance. It is a simple platform you can use for measuring, tracking, and improving your search exposure. It is a must to have access to this particular toolkit for website owners, marketing agency owners, SEO specialists, marketers, and product managers to improve their website rankings. This software allows you to find SEO report audits in full detail through that you can easily get access to find out mistakes in Technical SEO for a specific URL. Also, the Website SEO monitoring facility comes under this tool helps you to sustain the right SEO strategy by providing you with regular insights on indexing issues, changes in content strategies, and shifts in your SERP ranking Due to a single dashboard that contains all essential statistics for all websites, Sitechecker always leads to reducing our time. There are three alternative options are offered by SiteChecker. pro: Lite, Startup, and Growing.

📌 Key Features
  • SEO Audit helps to find the problems that limit your SEO growth and provides detailed advice on how to resolve them.
  • Helps with Monitoring of website changes.
  • On-Page Checker helps run a quick on-page SEO analysis for any page and find mistakes in the text content.
  • Backlink Tracker keeps track of backlinks and displays those that have vanished or stopped being indexable.
  • Link Strategy helps research competitors’ link-building strategies
20. PageSpeed Insights

PageSpeed Insights allows you to perform your web pages fast on all devices. This tool allows us to uncover what are the reasons causing our websites to be slow. It reports on the performance of a page on both mobile and desktop devices and provides suggestions on how to improve that page better. This tool is extremely simple and easy to use. The thing you wanted to do is just type your web page URL on the speed insight page and wait a few seconds for an in-depth analysis report. The tool has introduced two new field metrics to both the API and UI: Interaction to Next Paint (INP) and Time to First Byte (TTFB). Although these field metrics are currently under experimental stages, they are now available for the PageSpeed Insight users to try out. This tool is free for use. In order to measure the whole user experience on your site using PageSpeed Insights, the tool has gone through a number of stages of development, replacing current and innovative methodologies.

pagespeed insights
📌 Key Features
  • Evaluates page loading speed for both mobile and desktop users.
  • Provides insightful and detailed reports that affect web page loading speed and you can receive great suggestions on how to fix issues.

🔔 Conclusion

Search Engine Optimization has become an integral part of the businesses which are running through digital platforms and acts as the main influencer to improve your website’s position in search result pages by helping to get traffic from free, organic, editorial, or natural search results in search engines

SEO Tools investigate the potential of Web sites for high placement on Search Engine Ranking pages. They release information regarding backlinks, keywords, and insights into SEO competition online. As a result, many firms are focusing on different kinds of SEO tools to lead their business to an excellent level. So, prior to investing in any other new tools for your company or for your website consider the above-listed top 20 SEO tools in 2022. I can ensure these tools may definitely help you in order to show up your website at the top of search results.


Hansini Hewagamage

I am a business management graduate at the National School of Business Management with a great passion for becoming a Digital Marketing Specialist and currently working as a digital marketing intern at Prime One Global.

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Frequently Asked

Many SEO Tools highlight issues or problems with your website. This information must always be key in your website ranking and will need to be fixed quickly. So here are the 5 major reasons why you should use SEO Tools

  • It helps to analyze Competitor SEO Strategy
  • To Use high-converting keywords for content marketing and content creation
  • To Track SEO Progress & KPIs
  • To help your target audience to find your site
  • It supports you to visualize and conceptualize your website data

Search engine optimization is a critical area you must consider if you really want to grow your target audiences, develop long-term brand awareness, and generate more revenue. So let’s look at some major benefits of SEO tools.

  • One of the biggest advantages of SEO Increases Organic Discovery & High-Quality Website Traffic.
  • Using SEO tools may save your cost and time
  • SEO tools improve your Credibility and trust
  • SEO tools may optimize the user experience
  • SEO Tools make your website easier to navigate.

If you are a beginner in Search Engine Optimization here are some tools you can easily get to understand the process and techniques.

  • Google Analytics
  • Screaming Frog
  • Google page speed insights
  • Google search console tool
  • Google page speed
  • Google keyword planner
  • SEO power suite

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