Image optimization is the building block of SEO. It’s no longer a secret that if you want to drive organic search traffic to your website, your SEO game needs to be above the fold. With more competing websites emerging every day, it is important for you to get higher search rankings and improve your traffic. However, majority of the people overlook one crucial resource for raking in all of that organic traffic: Google Image Search. And, to get that traffic, you need to know about the basics of image optimization. Here are few ideas for image optimization.

The relevance of an image on a website is the most basic factor for SEO.

Images must be pertinent to the content of the webpage. If your page is about Panasonic TV, use images of that TV from different angles. Users are likely to get interested if they are provided with ins and outs of the product through images.

An Alt tag or alternate tag is a fundamental part of image optimization.

Alt tags become indispensable because a large number of search engines are text based i.e. they are incapable of reading our images. . An Alt text will be displayed when the image uploading failed. It contains a concise description of the image.

Example:  A description about a Persian cat can be,

Tip: If it’s an image of a product, include the model number in the alt tag.

Read:  Google’s image publishing guidelines.

Images must be compressed or otherwise, the page will take time to load and netizens will not wait for a slow site to load.

A research says that users will not wait for more than 3 seconds for a webpage to load. Try to compress your image to low bytes. The following sites will help you to squeeze extra bytes out of your images.

1. smush.it!
2. compressor.io (can reduce size up to 90% while retaining image quality)
3. WP Smush
4. CompressJPEG (for JPEG images)
5. TinyPNG (for PNG images)
6. EWWW Image Optimizer

Note: Use images with the same dimension as it will be displayed on your site.

If you do not have time for uploading your unique image, there are thousands of sites from where you can get free images.

While in some cases you have to credit the source of image, other sites have no such requirements! The following sites will come handy for choosing images.

1. Pixabay
2. 500px
3. Flickr
4. Pinterest
5. Unsplash
6. And more 20+ websites to download Free Stock Royalty Free Photos

Image name plays a key role in gaining search visibility and relevance.

Therefore image name has to descriptive and should have succinct information about the image.

For example An image about the Smoky Mountains during the fall season could be

Smoky-mountains-fall-season.jpg and not IMG_0076.jpg

Selecting the right file type is another important factor for image optimization.

Source: June mango Design Boutique

 

Commonly used file types are JPEG ( Joint Photographic Experts Group), GIF (Graphics Interchange Format) and PNG (Portable Network Graphics).

You can make the best use of each type and here is how:

1. Use GIF format for creating amazing GIFs
2. Use JPEG format for high-color and still photographs.
3. Use PNG format for images with few colors and logos (which involve fading and transparency)

Including images in XML sitemaps further increase the chances of your image being found during Google search.

You can use <image:image> or <image:loc> tags in your XML sitemap.

Tip: Yoast SEO Plugin is one of the best plugins. It automatically adds images to the XML sitemap. You can check the best SEO WordPress plugins here.

If hundreds of other sites use your unique image without giving you credit, your relevance will be reduced and that can be detrimental to your site.

You can use Image Raider for reverse image search. All you need to do is upload your image on the catalogue and whenever a site uses your image, you will be notified.  If you are not given credit, you can always ask the creator of the site for it.

 Image captions will help you to reduce your bounce rates.

Bounce rates are now considered by ranking algorithms, particularly after Panda update.

• What is a bounce rate?

When a user, while looking for a particular thing clicks on your page and quickly goes back to the search page, it increases your bounce rate which is not desirable at all. It means the user found the content of your page unsatisfactory.

So if you include a crisp caption next to your headline, it arrests the attention of viewers as they get to know about your page at a glance. It invokes further reading.

Backlinks are one of the leading factors for improving your visibility and organic ranking.

They help search engine bots efficaciously crawl your site.

• What do I mean by backlinks?

When a webpage links to another page, it creates a backlink.

For example, a photographer took pictures of Coldplay at a concert and uploaded them on his website. If the official website of Coldplay links to that site, it creates a backlink. Now search engines will consider these two sites to be connected which in turn will improve the visibility of the photographer’s page in all searches related to Coldplay.

You need not to worry if you do not have Photoshop, there are several editing tools available online.

You can choose from below.

1. Pixlr (I find it most useful)
2. Photopea
3. Freephototool
4. Freephotoeditor

Thumbnails are very convenient because they reduce cramming and a lot of images can be displayed at once. But beware!

So the best option for you is to reduce the size of thumbnails, even though the quality could decline.

To compress your thumbnail, use the code:

add_filter( ‘jpeg_quality’, create_function(”, ‘return 60;’ ) );  with your functions.php file.

While WordPress uses 90 as default settings, you can safely set any value from 60 to 80 as there won’t be any noticeable slide in image quality.

In a nutshell,

Image optimization can be time-consuming but not difficult. If you inculcate the ideas covered in the article, you’ll be able to see for yourself that your website’s visibility has improved.

Have any more tips for image optimization? Share with us by commenting below! I’d love to know your thoughts!

Good Day!

Given the vast reach of the internet, there is no doubt when it comes to the power of a website for a small business. The first step to setting up a successful website would be search engine optimization or as it is more commonly called SEO. SEO was and still continues to be one of the most powerful internet tools to date.

Reports suggest that over 3.5 billion searches are carried out over the internet every single day. Out of these 94% people click on the first page results of their Google results. When you set up your own website, you want your business to attract more traffic and in order for that to happen, you will have to be at the top in SERP.

There are a large number of small businesses that have their website and hence the SERPs are usually overcrowded. When you set up an online business or open a website, you can be found in three ways:

1. Directly, where the person will enter the address manually.
2. By referral, where the person finds out about you from a link
3. Organically, where the person will search of words related to your business and come across the page.

Given the importance of SEO, it is essential for the success of a website. However, there are several new businesses that beginners make when it comes to SEO. Here are five common SEO mistakes that you need to be aware of and avoid.

 

Not Investing Adequate Time On Keyword Research

 

Keyword research is a simple practice where you have to look into tools like Google’s Keyword Planner and find out the list of keywords applicable for your website and rank them. The process might sound easy, but experts claim that this is where new business owners make a mistake. The process of keyword research is difficult. While the owner might look into keywords relevant for their business, it isn’t the same for the customers. They look for keywords relevant to them and their queries. Consider different intent that the customers might have for looking up for your website and incorporate those keywords in your list.

Expert advice: Place the important keywords in your URL and in the different pages. Make sure that the keywords make sense and aren’t out of context.

 

The website isn’t “Crawlable”

 

Crawling is a technical term that describes the process of search engine robots going through pages in your website. For the search engine spiders to crawl through your website, you need to link each page. When you sit to design the pages for your website, apart from making them attractive and user-friendly, make sure that they are all linked internally. If you skip this part, the pages on the website will not appear in the SERP.

Expert advice: Make all the subsequent pages of the website three clicks away from the homepage. This ensures that they are linked properly.

 

Not Using Relevant Anchor Texts For Internal Links

 

An internal link is crucial and you need relevant anchor texts within the website content for the same. Make sure that anchor texts used for linking different pages together in relevant and is a part of the content. They shouldn’t seem jarring and stand apart as texts that have simply been inserted for the sake of linking. The manner in which you use your anchor texts also reflects your credibility as a business.

Expert advice: Try to use anchor texts that are single words. If you are using phrases, make sure that they aren’t more than three words.

 

Poorly Written Meta Description and Title Tags

 

Meta description would be the information that you find in the SERP page. This grabs the attention of the reader, so make it crisp and interesting. Title tag is the first page that appears in the Google search results. This will be the first page that potential customers read and see. Make sure it is well written and that the tag includes the subject of your website. There are many websites that look attractive but have poorly written on long and monotonous tags.

Expert advice: Keep the Meta description within 160 characters and the title tag within 60.

 

Not Making The 404 Page Interesting

The website that you create should not only provide the customer with all the information about your website, but also provide a great user experience. Most marketers do not realize the importance of the 404 page. Studies have shown that a customized and interesting 404 page improves the customer’s experience manifold. The 404 page shouldn’t stop the user from exploring your website, but convince them to continue going through it. Make the design interesting and unique so that remains with them.

Expert advice: Add some humor and emotion when designing the 404 page.

 

Now that you know the basic SEO mistakes that beginners make, you can learn from these and start on with a successful online business venture.

Choose keywords carefully, make your site crawlable, use relevant anchor texts, optimize meta description and title tags, tweak 404 page and keep your SEO game on point!

I’d love to hear from you. Let me know which mistake sounds most familiar to you? Don’t be hesitant. Leave a comment right now!

The primary role of an eCommerce site is to earn money. It doesn’t matter if the website is generating a lot of money if it cannot generate sales. If you feel that your eCommerce site isn’t earning you money then you should start focusing on conversion rate optimization, and include affiliate marketing in your brainstorming sessions. The winner in the eCommerce game is the one who can get the majority of the conversions down the hole. There is a very thin line dividing those who force customers to make complete sales and those that smartly get a large number of customers through a complete transaction.

As an eCommerce marketer, your aim is to improve the terrible conversion rates, but by using the least amount of money. Improving eCommerce conversion rate isn’t about spending any money. You need to know how to play it smart. Here are some tricks that can help you optimize your eCommerce sales conversion without any cost.

 

1. Work on the Product Images

The easiest way to get people to click on a product would be to make it look attractive. Experts claim that the images on the eCommerce website are the primary factors for boosting conversion rates. Improving the quality of the images is one aspect of the website that you can change without spending a lot of money. Use high-quality images with a lot of white spaces around it. Users love to check the product out in its entirety, so it works when you use a lot of images. Show the product from as many different angles as possible. Also include the option of zooming in.

 

2. Improve your Product Description

The product description is another factor that matters. The customer can see if you are trying to sell a product with pomp and grandeur. Make the description honest and genuine. Provide all the relevant information that the customer might require about the product. Don’t shy away from mentioning all the information for fear of a long description. Engage the customer and make them read it. Apart from the detailed description, provide a short summary for the customers to glance through. The concise description should also carry the essence of the product.

 

3. Incorporate Testimonial Videos

You don’t have to spend any money on making the videos. Tap onto the existing customer base and ask them to send you a video of their product testimonial or ask them to send a video of them using the purchased product. You can also shoot home videos with your office and use them for the same purpose.

 

4. Exclude the Shipping Cost

While 50% of eCommerce sites offer free shipping, the other half don’t. Many websites offer a condition before offering free shipping while others do it for every occasion. It has been seen time and again that free shipping is often the primary deciding factor for customers looking to purchase. Many customers abandon the product in their cart because of the high cost of shipping that gets added to the final price of the product. If you want to find out how crucial shipping cost is, you should consider how Amazon’s sales increased in every single country where shipping cost was done away with.

 

5. Include Product Reviews

In the age of smartphones and apps, it is easier for customers to compare products on different websites before purchase. This is where the product review comes in handy. Given that the price for the product is more or less similar in the different eCommerce sites, the customers read the review and make their purchasing decision. You can either use plug-ins or widgets that allow reviews on your site or ask your existing customers to provide their reviews. Make sure to include a healthy mix of negative reviews as well since all positive reviews are too good to be true.

 

6. Improve the Quality of the CTA Button

The customer should never have to search for anything on the eCommerce site. It should be an easy transition from searching product categories to adding products to the cart to final check out and payment. Experts claim that improving the quality of the CTA button makes a huge difference in the conversion rate. Make the button attractive and colorful. The key is to make the whole website look attractive.

7. Make Contact Details Visible

Adding contact details on your website can make a huge change in the way customers look at your business. Adding contact details help build trust. It helps more if you are a small eCommerce site that doesn’t have the reputation of a large brand. Include the name and contact details on the header so that it is easily visible to the customers.

When you pick any of the methods mentioned above, try it out and test how your conversions are improving. No matter what your eCommerce conversion rate is, know that it can always improve.

There is no denying that Local SEO can be quite a challenge. However, local SEO can make all the difference in your business and can script a success story for the same. It is a known fact that every online experience starts with a search engine. Statistics reveal that almost 93% users start their work online with a search engine. It should also be kept in mind that majority of the users never look beyond the first few results when they search for something online. It might be surprising to know, but search is the primary force behind pushing the individual to content websites. Search beats social media in this sphere, hands down!

 

What Are The Primary Factors That Affect Local SEO?

Google ranking factor makes it evident that localizing ones business is highly crucial. It is clear that no singular factor is related to local SEO. There are certain primary factors that can make a difference to your Local SEO ranking.

1. On-page Factors: If you want to rise above your competitors and get the traffic to your site, it is time to work on the titles, descriptions and tags. These three aspects matter in local and international environments, and if you want to make your mark in a particular area or city, you will have to localize these.
2. Citations: It is crucial for your website to be cited in local resources. Even in international SEO, the quality of your reference matters. You should include mention in directories and digital media as part of your strategy to get better traffic.
3. Keywords: Keyword is crucial for local SEO. When you are trying to make a mark in a particular locality, make sure you use ample geographical keywords. Add relevant keywords that include names of the area or district that you want to reach out to.
4. NAP Consistency: Make sure to include your business name, address and contact details in a place that is accessible to all the customers. It is crucial to make sure that the name and address is available via search engine robots. These have to be in text format and not image format, for them to turn up in Google search.

If you are clueless about how to use local SEO to your advantage, we are here to help you out. We have compiled a list of tips offered by the leading SEO experts in the market, to help you start.

Save Money and Time by Outsourcing

Local SEO is both tricky and time consuming. SEO experts suggest the one should use tools and outsource the task of citation-building, back links, on-page content and even technical crawl health to outsiders. This way, you can focus on your business, something that you know about and let the experts tackle the local SEO. This aspect of the local SEO doesn’t require much skill-set and can be a tad bit tedious, hence it is easier to outsource the task. This gives the client more time and money to focus on aspects that are more challenging in local SEO.

Decide on the Number of Landing Pages

While there isn’t any hard and fast rule on the number of landing pages you should add to your website, it should to some extent depend on your location and your target market and customers. If you have multiple locations, then it helps in having multiple landing pages. On the other hand, if your company focuses on a small area with a large population then a large number of landing pages could spoil the venture. Experts suggest that sticking to one page for one city is the smartest way to go about it.

 

Be Smart While Selecting the Domain Name

When you are first choosing your domain name, you should pick it carefully since this will be the first point of contact with your customers. The domain name will also have a huge impact on your SEO. While selecting a domain name with a keyword was the easiest way to earn SEO ranking, things have changed now. Google prefers uniqueness and authenticity. Try to market the business with your domain name. Make sure it is easy to remember and catchy.

 

Go For Quality Content

Another easy way to boost your SEO ranking is through good content. Get inspiration from the top-ranked sites in the industry and fashion your website accordingly. Good content should include images and testimonials along with reviews. Be sure to mention all the products and services.

 

Take Advantage of Directory Submission For Link-Building

Directory link-building is crucial for boosting SEO ranking. It requires a lot of time and patience. You can save your time by outsourcing it to relevant web directories.

Use these tried and tested formulas to build your brand. Take the help of SEO to gain an edge over your competitors.

Instagram has become the leading app these days. I know for a fact that while I might survive without Facebook, I won’t be able to do so without Instagram and its posts on adorable puppies, delicious food and travel photos.

 

Sudden Outburst of Ads

Instagram has surely become better with time, but regular Instagrammers will agree that it was better without the ads that keep popping up on the photo feed these days. Instagram has postponed their decision to introduce ads for a long time now. The IG users weren’t very keen on having adds on their feed, but with Facebook taking over Instagram, it was just a matter of time before the ads appeared on the feed. Instagram runs on users who have signed up to see creative, witty and interesting photo and video posts and the company knows that including ads will kill the charm of the application.

 

Ads Similar To Photos

Instagram is therefore trying to test new ads with some companies who understand the user profile on the app. They work on putting forward ads that will suit the user and help them out. The advertisements on Instagram appear like regular Instagram photos, something like the advertisements you flip through when you go through a high-end glossy magazine.

Yes, it will be a crime to admit that no one like leafing through the glossy magazines with their advertisements and similarly there are many users on Instagram who don’t mind the ads.

Are the Users Warming Up To The Ads On Instagram?

Given that the advertisements on Instagram aren’t cumbersome and doesn’t break the pattern of the photo feed, there are many who are fine with the intrusion of the ads. Instagram knows that the users are apprehensive and are hence pushing out the ads slowly to prevent the users from being overwhelmed with the sudden change. While some feel that the ads are a necessary evil for the app to continue, the IG users ultimately have the scope to decide how their photo feed looks.

About Instagram Ads

For the ‘Sponsored’ ads on the application, you have the option to hide the content. Instagram clearly states in their policy for the advertisements that aim at showing the user ads from businesses that are interesting and relevant to them and for the same, they use your browsing information from the app and from their parent app, Facebook. Users will also see ads based on the pages and people they follow on the application. In fact, by hiding ads and selecting your option to remove them, you end up offering feedbacks that will go a long way in improving the content of the ads that are released on Instagram.

Instagram allows their users to opt out of seeing certain ads by changing their device settings based on user activity on Instagram and Facebook. Instagram has made it clear that the user information is safe with them and that no advertiser can access the user information.

If you are not very keen on seeing the ads on your Instagram feed, then you are in for some luck today! I have an easy trick that will make sure that your photo feed is no longer filled with the sponsored ads and you can breeze through the photos and videos without coming across those annoying ads.

Here are 2 easy ways to remove Instagram ads:

1. Hide the Ads from Your Feed: Instagram has enabled an option where IG users can ‘hide’ ads and prevent them from popping up on their feed. If you see an ad with the word ‘Sponsored’ written on it, all you have to do is report and hide it. The ‘Sponsored’ ads will have a ‘…’ in the upper right-hand corner. If you don’t want the ads to appear on your feed, all you must do is simply tap on that and click on ‘Hide This.’ The process to hide the ads is similar on both Android and iOS devices.
2. Report the Ads: Since the developers of the app knew that IG users will go ahead and hide the ads from their feed when they have the option, they were smart enough to tackle the situation. So, when you click on the ellipses and decide to hide the app, you have to choose the reason for the same. IG users usually tend to pick ‘This is not relevant,’ and Instagram comes up with a message stating that it will pick out ads that are more relevant to that particular user. What happens now is that the app will track your activity on the application and find out products and services that might be necessary for you and show you ads for similar products and services. Now, if you don’t want any ads on your feed and it isn’t about them being relevant or not, so you can simply report all the ads as “Inappropriate” and you don’t have to see them ever again.

I tried this trick a week ago, and trust me, I haven’t seen ads on my photo feed for a while now!

 

Take Control Of Your Feed

Yes, I know some would call be mean for blocking the ads on Instagram since there are more than 500,000 active advertisers on the app per month, but then I don’t want my IG usage being hampered by these ads. I have already seen my Facebook news feed turn into a marketplace with innumerable ads, which often divert me to a new page.

 

Before You Go!

Many don’t mind the ads on Instagram since it doesn’t break their flow of going through the feed. With this blog, I hope I could provide you all with the option of having the upper hand when it comes to dealing with ads. The power lies with you dear IG users and you decide how your photo feed looks like.

Marketing is the door to any successful business. These days, marketers are spoilt for choice with regard to marketing technology. It doesn’t matter if you have a large multi-national company or a small boutique, you will have to make use of your marketing team for success in the world of business. For a marketing team to figure out gimmicks to market the company, it can get a tad overwhelming if you are on your own, with no prior knowledge on the subject. If you go by the recommendation of the marketing gurus, digital marketing is the easiest way to take your business to places.

The evident benefits from digital marketing is easily witnessed and there’s no doubt that Digital Marketing is the preferred choice for most of the brands. More and more companies are resorting to digital marketing to bring in new clients and subsequently grow their business. You might have heard about the influence of digital marketing in the business world and hence taken the decision to step into the bandwagon.

When you decide to go for digital marketing, you have to realize that it will take a lot of time and energy and you will need an expert to guide you through the process. This is where the digital marketing outsource companies can help you out.

How can the digital marketing outsource companies help you?

1. They help kickstart the digital marketing service for your company, which will help it grow
2. They tailor-make services that are suited for your needs and budget
3. They help you gain access to the whole team of experts required for digital marketing- web designers., content developers, social media specialists, SEO experts and campaign designers

Why should you go for Digital Marketing?

Digital Marketing is the new mantra to success these days. With all the companies seeing a surge in their business with digital marketing, it is one trend that you shouldn’t miss out on.

1. Professional Help: With consumers spending so much time on your mobile and laptops, there is a demand for less tracking cookies. For the companies, it is important to note how and where their marketing data is sourced. It can get difficult to track customer’s data very rigorously since that reduces the trust factor. This is where a digital marketing team comes handy. You have a team of experts who track your marketing data responsibly, while you can focus on the business aspect and help your company improve.
2. Advice on Marketing Technology: It is common to get overwhelmed with so many marketing technology. If you have to pick any one tool for our company, you have to go through them all, which will take time and money. A digital marketing partner helps you in such times. You get a digital marketing model that has been tried and tested multiple times. You cut down on time by having an expert pick up the marketing technology that works for you.

Now, when you are joining hands with a third party to improve on your digital performance, there are certain aspects that you need to keep in mind. The digital marketing partner can provide you the opportunity to create great content and interesting campaigns, which result in great sales. Since it’s all about the brand image and sales, it is an important task and a small mistake can end up costing you, big time. Therefore, be cautious when it comes to choosing a digital marketing partner for your business. There are certain things that you need to clarify before you enter a commitment with a third party for your digital marketing.

Five questions to ask your digital marketing partner:

Q1. Can you provide a reference list of your current clients?

Before settling with a digital marketing partner, it helps to know their client base. This will not only help you understand the quality of your marketing partner but also help you realize which companies are seeking help from them and watch their market performance. Given that digital marketing is a booming business now, a lot of inexperienced people are entering the workforce to make easy money. Make sure you don’t end up paying an inexperienced team when you go for a partnership. Make sure you have the reference list of clients and go through it carefully before you make your selection.

Q2. Do you offer guarantees for your service?

Every service provider offers guarantees on their service, so don’t shy away from asking your potential digital marketing partner for the same. If the answer to this question is a vague one, it is better to continue looking and if it is too good to be true, we suggest that you continue with your research and check into the company track record in the market. When a digital marketing agency guarantees to take your company to the NO.1 position in Google, they will offer the same to all their clients. The success in the digital world depends on the update of the competitors, new entry and exists. Decide on set goals and see how well your potential digital marketing partner can achieve them and then go ahead.

Q3. What is their take on a successful client-agency partnership?

Talk to them clearly about the partnership since their take on things might be very different from what you are looking for. The difference won’t help in forging a good relationship for the long run. You need to match your way of working with the agency you ae partnering with. Many companies have a certain level of adaptability and will go that extra mile for their clients. If you want something specific from your digital marketing partner don’t be afraid to ask them for it and be very clear about your wants.

Q4. How experienced is your team and is it helpful for my industry?

The company might be in business for a century, but you need to know how aware they are of the digital marketing scenario and how frequently have they worked on what you expect them to do. You need to know about the nitty-gritty and see if the experience applies to your industry and needs. Be careful with the use of the term “experience.” It is a subjective notion and make sure that the experience amounts to work that is relevant and maintains a certain standard. For instance, there are many individuals who can competently use Facebook, but they won’t be able to use it as business tool. It is necessary for the partner to have the required set of skills since they won’t be able to meet your needs otherwise.

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Q5. Who will be working on my account?

The company that you want to connect with might have a great client record and have in the past created successful digital marketing campaigns for their clients. However, you might not get to work with the same team since they have been assigned to a more prestigious account. You might be stuck with the newbie, who has limited experience. It is important that you meet the individual in charge of your account. When you meet the team or the person responsible for holding your company’s digital marketing, you can decide if they are the right pick for your business and needs.

 

Q6. Do you focus more on your commission or the success of the client?

When an agency makes a recommendation to you, they might be aimed at helping you out or might also end up helping them earn increased commission. Be very careful about the reputation of the company before you go for a partner. Be certain that the recommendations offered to you are in the best interest of your business and not to help the agency earn a high commission.

Q7. Are you utilizing proprietary digital marketing technology?

Digital marketing has become complex these days. The best way to achieve success in the digital world is to combine digital marketing with digital technology. When you pick your digital marketing partner, make sure that they are focused on both digital technology and digital marketing. When the agency has both digital marketing and technology capabilities, it helps you be in sync with the rapid development and opportunities in the marketing sphere. If you are digital marketing partner is able to develop in-house technology that you can benefit from that becomes an added bonus, since many other companies might not be able to access the same technology.

Q8. What percentage of your total business is focused on digital marketing?

If you go for a company that focuses on different core areas, you might lose out. A company that is focused on too many things might not excel in all. Work with an agency that focuses primarily on digital marketing. If you go for a small agency that looks into digital marketing apart from many other things, you might end up wasting your money. Even if you are a small company, it helps to work with a good agency. You are taking a huge risk in your business when working with a digital marketing partner, but they might not understand the gravity of it.

Q9. Do you offer all digital marketing solutions?

It can get a tad difficult if you have to work with multiple vendors for the same line of work. Digital marketing requires SEO technology, web designing, CMS technology and many other things. If you work with an agency that offers only SEO technology, then you will have to look for web designers and meta search marketing and social media solutions among other things, elsewhere.

If you have the same company that focuses on web designing, SEO, inbound marketing, meta search marketing, mobile marketing, social media and SEM, then you don’t have to worry. Also, getting different agencies to work together can makes things confusing and difficult. There are confusions with regard to deadlines and communication, which can have a detrimental impact on the final product and affect your business.

Q10. What percentage of the work is handled in-house?

If the potential partner covers all your digital marketing needs within the company then you are in a better position to work out a cheaper deal with them. If they delegate the task to say freelancers, then you will have to bear their cost. Also, you won’t be able to communicate with those working directly with your account. When majority of the assignments and tasks are met in-house, there is less chance of error as well, which ensures the quality of the campaign.

And lastly…

What is the strength of your workforce?

If the agency has a small group of people, there is a chance that they might outsource some of their work. Given the marketing technology these days, a small team can’t handle the complexities in the field of digital technology and marketing. A larger team will have all the expertise on board and will get the task moving fast.

Before You Go!

These are the ten questions that you need to ask your potential digital marketing partner. A company that provides you with the answers that you are looking for from these questions, will be the right pick for your business. Connect with the best and watch your business soar. If you are completely clueless about where to start from, then head on to our Official Facebook or Twitter Page or comment down below for any advice. Working with an expert will automatically reflect on your company’s profile, so make sure that you don’t shy away from the best. Digital marketing can be a tad expensive, but it pays off in the long run.

A trusted digital marketing partner can transform any business and help you achieve success in the digital world. Working with the complex digital world is the task of the digital marketing experts, so it’s better to delegate the task to them. Your work is about looking at the business aspect of the company and with the right digital marketing partner you can do what you do best without worrying about other aspects.