23 Aug
”Marathons are more than just a single run, digital marketing are more than just a single activity.”
The future of every single business is being transformed into technology! Keeping this in mind, Here’s a quick elegant question possibly you could think of at times in digital marketing trends.
”What is the biggest obstacle for your company’s growth?”
While thinking about the answers to the above question, how does a business with the latest technology conquering the world function without the help of digital marketing? Can you remember seeing artificial intelligence and visual searches in movies? For example, I Robot movie ( could you go back to those memories?) Leaving at in your good old memories these technologies have been coming into reality for businesses in the present. Brands and businesses do need to use digital marketing trends to succeed in their efforts because what worked for you in the past years might not work for you in the upcoming years. Social media, SEO, content marketing and a lot more are experiencing a dramatic shift in 2019.
This article will help you give a quick insight into the latest trends of digital marketing that you can not simply ignore. And to stay ahead of the competition you might want to invest in these insanely futuristic technologies down below.
Did you know: Canada has the most active Facebook users compared to the rest of the countries.
1) Artificial intelligence taking over the digital marketing trends in 2019
AI will take over the world and currently is!
Well, what does AI do?
Putting this in simple terms, Artificial intelligent can easily study consumer behaviour by using the data that is available on the internet or social media by the user. This simply helps all your businesses using AI to increase the optimization of your business activity efficiently. AI has made jobs much simpler. For example, email service providers like Gmail, Yahoo have customized smart email categorization. Many government organizations are using AI for security purposes.
Did you know: Some of the tech leaders are worried about AI
Elon Musk- CEO of Tesla– is no stranger to you. Has made a confession that artificial intelligence could eventually be dangerous to the entire human race. He wants people to follow certain regulations and ban on any type of autonomous weapons, to save humanity. Keeping this aside, governments are already working on hidden projects on AI-controlled weapons.
Another example is companies like Uber and Microsoft- you can try using robots in parking lots that could read license plates and report suspicious activities to prevent crime. They do this by collecting data and reporting it to their owners. This technology has been in use which seems to be less expensive compared to hiring a human security guard!
2) Voice search: The dictators!
In the current world, for example, you will find it easier to ask Siri about the distance of your top travel destination in Sri Lanka rather than manually typing in the query. With this keeping in mind, further, it is estimated that by the next upcoming year’s a higher percentage of web browsing will be done without tapping the screen. This is because of Alexa and Siri’s engagement with the human-level smartness becoming incomparable. However, the disadvantage of voice search is that it is quite different from the typical text search.
For example, when you Google a question you will get hundreds of result pages. But if you ask the same thing to your voice assistant, it will only give you certain results (a few) more than that you will only get one result!
3) Video marketing
You might question yourself whether using videos for promoting your business would worth it? The answer simply is: Yes, not because every business is using it but moreover, it is a very profitable tool for digital marketing trends in 2019. To deeply get connected with your target audience, video marketing can be the best way as they are dominating photos and infographics compared to other ordinary advertisements.
Since videos are more appealing and easier to share than large content. With inexpensive methods, such as quality smartphones, and film equipment. Companies all over the world are using personalized videos to create ”real authentic publicity.” Do not just think that YouTube plays here. To get more engagement using your video marketing, you can go live on Instagram, Facebook, or Linkedin.
4) Chatbots:
You might have definitely experienced online purchasing. And you might have noticed yourself being answered for your queries in a few seconds or minutes by a chatbot, that will have instantly answered your questions. This will bring a closer connection to you towards your customers. Many customers prefer communicating with chatbots since they are quickly responsive. Giving instant answers to what you are exactly looking for modestly and responding to you without losing its patience. These virtual assistants aid in customer expectations, customer service and performing accurate tasks, which means you can literally focus on your other important tasks.
Many businesses have already started using chatbots which include, for instance, Uber helping customers to communicate and making it easier for them to hire Ubers easily. Other brands such as Facebook Messenger, Google Maps, and Slack have started using Chatbots & digital marketing making it efficient. Chatbots have completely changed the way digital marketing looks at its services. Giving companies a better perspective of market sustainability.
5) Social media stories:
Brand awareness can be easily be promoted and engaged by making good use of live videos. Instagram, Facebook, and YouTube stories have been coming alive for the last half-decade. First came Snapchat with the concept of ”My Story,” followed by Instagram, Facebook while Youtube unrevealed their story format.
Through social media stories, businesses can directly market themselves to their audience by reviewing their product, showing them ” behind the scenes,” of the products, or about the employees who have been apart? With these effective methods, you can easily target your desired audiences effectively almost anywhere and everywhere!
6) Social Messaging apps:
You and I every one of us are into messaging with each other. The recent trend is social messaging apps whereas people are spending more time texting each other, it makes total sense that marketing your products and services here is the right place for you to engage with your potential customers.
These apps can be very beneficial in sending messages to your customers directly, whether it is an instant sales reply or feedback! Furthermore, people expect businesses to be present in messaging apps so that they could directly deal and interact with you. Also, 70% of the world’s population are willing to shop at companies that interact with enough social messaging apps.
7) Virtual Reality & Augmented reality:
Virtual reality aims at creating a computer-generated experience for customers using specialized technologies and software. You can use VR to make your products/services advertisements 10x more appealing to your customers than an ordinary advertisement. Augmented reality for digital marketing trends in 2019 has made businesses in recent times to reach out customers effectively in different technologized ways. If you are not sure whether to use this tech or not, you should probably clearly understand the benefits and what it offers to you in real tech life.
For example, an international brand in India IKEA is where it allows and helps place their furniture accordingly to your customers’ expectations. Here, customers can enjoy every bit of looking at their furniture placements.
8) Geo – location-targeted advertisements will become popular.
What is the significant thing in any digital marketing strategy? Location!
Location is the main key role whether it is advertising or marketing your product. Showing your product/service at the right time in the right place is an important digital marketing trend in 2019.
Other than that, appearing in the right location is equally important. If you want to make your brand withstand the most compared to the rest of your competitors then you will have to start communicating brand messages in the user’s native language, which will make a difference.
On the other hand, also demonstrating geo contents to your users will help you get into business more easily. For successful branding, you may also implement local content marketing strategies for your campaign leading it to a trend. Therefore, partnering with local influencers will help you get easily handle local advertisements around!
Final Wrap:
The era of digital marketing has absolutely no ending for the upcoming decades in trends changing, until dusk till dawn!
Being said this, meantime I hope the above given ” Digital marketing trends in 2019,” might have brought in some ideas on how the newest trends that already exist looks like, also helping you with foreseeing the upcoming trends for the next decades.
Have you started following them, yet for your business? On the downside topic, I have given you the top 08 digital marketing trends currently conquering the 21st century. Take a deep look at every trend and know how it is or would work for your business and customer relationship. Further side, it would be great if you could come back here and tell me about your most beneficial trend that would help your businesses’ enhancement. I bet you will have something to say!
I loved the AI part and the example you gave about reducing the crimes. Interesting! Good luck!!
I hope you have started reading more about AI now 🙂 Between, Thank so much for recognizing my post as an interesting one.
Hey Gowthamy
That was a good readable blog post with a lot of new info. Does Canada have the most active Facebook users? That was surprising, I thought the US has the record.
That was eye-opening in the first place to me too. I thought the US holds the first place just as you did. Hence, EVERYTHING IS THE INFO, isn’t it? Uhmm, and yes thank you so much Tharjalan, motivates me to write more 🙂
Hey,
Was curious about knowing more about AI Bots, about its pros and cons, this article or the blog gets out some infos about that, cheers.
Looking forward for the cons of AI from your perspective.
This compliment of yours makes me understand that you have been through my blog deeply. Well, Dishan, first of all, thank you 🙂 And yes, next time for sure I’ll write about the advantages. The way every person in the present world looks at the AI is completely different from each other. I mean, I would love it meantime another person would hate it. Crucially being aware of the dangerous massacre it would bring in the future.
So yes, perspective differs from person to person, however, I’ll give you both the pros & cons in the upcoming writings of mine. 🙂
Good one Gowthamy! Especially the voice search is now killing it in all possible devices plus the Location based marketing trend also getting improved day by day where it’s actually driving conversion to the digital stores.
Yes Sharanyan, voice searches have been a huge part of helping some of the most celebrated brands like Dominos, Burger King Amazon, etc. It is expected that by the year 2020, mostly 30% of the web browsing will be outperformed possibly without a screen, indeed!
Between, thank you for recognizing my blogpost as a good one 🙂
Social media marketing id the one we use in our office too. and about AI was a good representation!
Hey,
That sounds absolutely wonderful. Hence, you will happen to see these trends in the future soon! Between thank you 🙂
Hey Gowthamy,
Thank you very much for this useful and very informative post.
I’m surprised you didn’t bring up the Personalized Marketing that allows you to get more to existing customers, According to Evergage, nearly 96% of consumers agree that personalized marketing is impact in 2019. Did you agree with that?
Hey there Nigetha,
I agree with that, it is in current usage by huge companies like Amazon & Netflix. But, according to the research I’ve made on personalized marketing,
It does still exist but doesn’t stand to be in the top trends since we are moving to the 22nd century. Although, specific types in personalization are becoming a trend, for instance: personalization in Email – marketing.
The above are the top current trends and expected trends to make a huge change in the upcoming years. However,
Content personalization is standing to be on the top. The right content will tend to attract the right audience to your business. This plays a major key role in boosting your user’s engagement rates.
Hope my answer was useful to you! 🙂
Yes, you’re right Gowthamy,
Netflix and Amazon are the top examples of the businesses, which they leveraging the power of personalization. If you’ve ever created a buyer persona, then only we will get to know the personalization, it will increase the CRO, So, my point is this is also an important part and we can’t ignore.
Interesting one Gowthamy. The points are obviously trending nowadays because most of the digital companies are changing their style based on the customer’s experience. Therefore, your points are very much needed for them. Meanwhile, the following points also having an impact on digital marketing,
01 – Personalization – If our business wants to stand out in 2019, we need to personalize our marketing which means personalized the contents, products, emails, and more.
02- Influencer Marketing.
03- Omni-Channel Marketing – The plenty of companies that have already implemented fantastic omni-channel user experiences such as, Disney, Bank of America, Oasis, Starbucks and etc…
Finally, if these points are in your trendings it will be helpful for others to implement them in their business. Anyhow, I hope you will consider them in your future blogs 🙂
That looks interesting! Now yes Dilan, as you know there are several types in personalization ( demographic, behavioral, environmental ) from my research the top ones are content and e-mail personalization that stands out to be in the top 10, holding the 9th & 10th places when compared to AI & Chatbots. For the moment these are the top 8 I have mentioned here, next time for sure I’ll mention those you have mentioned in the above.
Hope this was useful! 🙂
That’s great 🙂
Hey Gowthamy, love this blog which contains bunch of informations. The VR & AR were new to me and I would like to know bit more about it. You have mentioned the necessary trends that brands need to follow which are consumer friendly. As these trends can be used by even a niche brand, I consider this blog as usual!! Keep writing ❤️
I think this is the biggest compliment so far getting from a reader like you who told me that the blog was beneficial to you with getting introduced to VR & AR for the first time, I hope you did more research after reading this. Thank you Theepthika for loving the post. 🙂
Good blog, especially about AI and I’m sure Canada holds the record for the vast amount of FB users are teenagers have access to internet almost everywhere. Overall, the blogs very informative and interesting as well. Well done Gowthamy.
Perhaps the number of children using facebook in the world according to a global survey is Canada too. I hope you happen to see this in real-time. Isn’t it? Well, thanks so very much Jathu for the compliment 🙂
Hey Gowthamy
That was an informative post. I can see that you have metioned the key trending and the trends that will make and initiative a change in the next century. Keep writing! ????
Weerarathna, yes! Thank you for finding it interesting. Well, I’m also looking forward to the changes with these trends in the next century of ours 🙂
Hi Gowthamy,
In your post, you have explained an incredible insight on video marketing and its one of the important thing in the present day of digital marketing strategies. I loved the content. Thanks and keep writing!
Thank you Kobiha, for taking the time to read my article. I truly appreciate how you loved the video marketing, hope it works well for you 🙂
Informative post Gowthamy! you have talked about the latest emerging trends like AI and voice search which is really useful, but if you talked about trends like Omnichannel, personalized marketing and programmatic advertising the post would be more informative and knowledge sharing. Especially nowadays most of the businesses use Omnichannel’s cross-channel content strategy to improve their customers’ user experience as omnichannel allows businesses to understand the customers’ journey and touchpoints by focusing on multichannel that helps businesses to create a better experience based marketing plan for their customers.You’ve done a good job in this article, Keep Writing 🙂
Although Omni-channel focuses on multichannel to create a better customer experience, it requires open communication, meaning your teams should speak to each other often. Omnichannel involves a business’s entire group of employees, from their marketing department to shop floor assistants. To make omnichannel marketing successful, everyone in the business needs to be on board and work towards the same goal, so apparently, that should be something to be considered 🙂
My key points in the blog are AI, Chatbots & voice-search that will eventually conquer the 22nd century, as we all know! What you said was absolutely right Abirika, but when it comes to considering the future these are the major trends. On the flipside, Omni-Channel personalized marketing is mainly focused to aid on E-commerce businesses. AI and Chatbots aren’t so!
Thank you for the compliment & Yups I guess that was something useful, hopefully 🙂
I think the way you have presented the trends in the current year and the future are simply understandable. These 8 trends as you said will definitely bring a major change in the future, as we are moving to the next century. Keep writing Gowthamy, good luck!! ????
Thank you Suraif, for taking the time to read my article. Besides, looking forward to the next century too 🙂
Thanks for sharing the knowledgeable post, Gowthamy! Your example of explanation is good & understandable with your key points. Keep writing
I’m so grateful about your compliment, Dayanthini 🙂
Thank you for taking the time out of your work and reading my post.
Hi Gowthamy,
Your blog is very informative. This post is very simple and understandable. Thanks for giving so much information. Continue to write and we expect more from your upcoming blogs.
Hi Susi
I’m so very grateful that you found my blog post informative. This motivates me to write more 🙂
Good Blog. Thanks for sharing the knowledgeable post it’s a very useful for marketing people.