Top 10 Business Intelligence Tools of 2022 to Keep You Up-To-Date

Business intelligence tools can help you make more informed decisions that lead to better opportunities, and improve the way your business runs. So it’s vital that you choose the right one for your company, especially when there are so many options to choose from. Based on predictive analytics, I’ve created this list of the top 10 business intelligence tools of 2022 to help you get started. No matter what kind of industry you work in or how large or small your business is, these BI tools help you collect, analyze, monitor, and predict future business scenarios by creating a clear perspective of all the data your company manages.

Today, I’ll explain what are BI tools, the most prominent benefits that a company can obtain by using business intelligence tools and provide a list of the top business intelligence tools in the market with a detailed review of each.

1) What are BI Tools?

Business intelligence (BI) is a term that refers to a broad spectrum of technologies and techniques used to turn raw data into information, which can then be acted upon and reported on. Using Business intelligence (BI) tools help you collect, organize, and report on large amounts of data in a way that’s intuitive for users. Often called dashboards, BI tools present data via tables, charts, graphs, and other visualizations. While BI software can be expensive to implement and maintain, but, BI tools are less costly alternatives that can provide business insights without much in terms of setup or upkeep. Business intelligence tools also help you to access business reports from multiple departments and teams, as well as use advanced analytics to access historical data and apply forecasting models in order to predict future sales. Businesses are investing in business intelligence because it makes them more competitive by giving them an edge over their competitors, helping them make better decisions, improving their business operations and sales.

2) The Benefits of Business Intelligence Tools

Business intelligence tools have an array of benefits that range from strategic to tactical and even operational in nature. Today, let’s take a look at some significant benefits of Business Intelligence Tools.

  • Faster analysis, intuitive dashboards
  • You can get trusted and governed data
  • Increased organizational efficiency
  • Help to make data-driven business decisions
  • Help you to provide improved customer experience
  • Increased competitive advantage for your business
  • You can get accurate reporting with valuable business insights
  • You can offer improved employee satisfaction
  • Able to identify market trends
  • Help you increase your business revenue

Top Business Intelligence Tools in The Market

1. Datapine

Datapine is one of the top business intelligence tools today that provide interactive visualizations with various features, including Dynamic Dashboards and Storyboarding. Datapine takes care of all the tedious work for you by curating visually appealing charts and graphs from databases that are already in place. The interface is easy to use while enabling sophisticated visualizations. You can easily integrate it with any other business software. For businesses who want to include data visualizations in their reports but don’t have time or resources to learn how to create them themselves, Datapine can help streamline their report creation process. Besides, with this tool, you can create dashboards and analyze data faster than ever before. It’s also cloud-based, which makes it accessible from anywhere with an internet connection. Additionally, you can share your visualizations and storyboards in real-time via social media, email or even a phone call to build better relationships with your team members and customers. Plus, Datapine supports 11 different databases including Google Analytics and Facebook Ads Manager so you can access all your data in one place, and ultimately increase revenue as a result.

Best Features 

  • Predictive analytics that is simple to use
  • Intuitive drag-and-drop interface that is easy-to-use
  • Numerous interactive dashboard features.
  • Various reporting options.
  • Artificial intelligence-based smart insights

Cons

Although they provide mobile access, the dashboards are not directly available unless you download their app and customize them for the mobile view.

2. Zoho Analytics

The successor to Zoho BI, Zoho Analytics is now one of the standalone business intelligence tools. The business intelligence software platform comes equipped with core reporting and visualization tools that allow you to create compelling dashboards. Also, you can connect your Google Drive files and analyze their contents. This cloud-based BI tool comes with a whole host of business analytics tools, including machine learning, predictive models and reports. It’s ideal for small businesses and entrepreneurs who want to stay on top of their game. Zoho Analytics enables you to gain a deep understanding of your business, monitor key metrics and give you insights into what’s working, what isn’t, and how you can improve. You can explore multiple data sources such as Salesforce CRM, Google Analytics, and many more in one platform to analyze performance metrics across all business verticals. It also offers additional features like Custom Dashboards, Alerts and Data Sharing. With the Zoho Analytics BI tool you can get started within minutes and begin using powerful analytics to understand your business better!

Best Features 

  • Offers data blending and visualization
  • Provide better supports with intelligent assistant Zia
  • Have a commenting section in sharing option
  • Visualization of geographic data
  • A spreadsheet-like interface is available for extensive

Cons

If you wish to use this business intelligence tool for more advanced tasks, you’ll require additional development knowledge.  Plus, it will take time to get familiar with the tool’s workflow and features.

3. SAS Business Intelligence

sas-business-intelligence-tools

SAS is an industry expert when it comes to business intelligence tools. Their technology also provides you with visibility into any data stored in your enterprise’s systems or cloud platforms like Salesforce, Oracle or Amazon Redshift. You can even run analytics through their dashboards and get reports that you’ve created. SAS Business Intelligence also offers software to turn your company data into an actionable plan for improvement. In addition, it provides a wide range of products to help you break down these processes into accessible chunks: SAS Base, BI Platform and Predictive Analytics are just some of its options. These tools make it possible to dig deeper into consumer tendencies, needs and wants which allows you to build smarter business plans. In nutshell, SAS is one of the great business intelligence tools that will allow you to dive deep into all aspects of your company’s performance. This can be especially helpful if you are working with limited resources or trying to make sure every dollar you spend is being used efficiently.

Best Features

  • SAS provides a variety of business intelligence (BI) solutions and technologies.
  • Machine learning-assisted data exploration
  • Text analytics abilities
  • Reports and dashboards that are dynamic across all devices
  • Easy integration with other apps 

Cons

According to most users on Capterra and G2crowd, the higher price range and limited customization choices can be significant factors in deciding if this business intelligence tool is the right choice.

4. Qlik

qlik-business-intelligence-tools

Currently, in its third decade, Qlik Technologies develops business intelligence software. If your company depends on accessing information quickly, Qlik is one of the powerful business intelligence tools choices for you: It’s a data visualization and analytics platform designed to let you access information almost instantly. Qlik lets users create highly interactive dashboards to track important metrics across different industries and sectors; it also allows for complex querying of huge amounts of data, so companies can come up with unique insights. Users can analyze data and make better decisions using interactive dashboards offered by the Qlik BI tool. Rather than focusing on raw data only, Qlik’s tool also allows you to display charts or even Gantt charts and get a real sense of what your numbers are telling you. That’s why more than 250,000 organizations use Qlik software today to run their businesses more efficiently.

Best Features

  • Visually highlighted dashboards
  • Associative exploration
  • Developer’s platform
  • Associative Engine
  • A dual-use strategy

Cons

You must be willing to learn how to use this tool because it needs technical skill at several points, and small to medium businesses may find it prohibitively expensive.

5. SAP BusinessObjects

sap-businessobjects-bi-tools

SAP provides business intelligence tools that help organizations make better-informed decisions faster. SAP provides an integrated set of BI software, supporting self-service reporting and advanced analytics for enterprises of all sizes. While its traditional business intelligence solutions focus on analytics and reporting, SAP BusinessObjects is now integrating HANA into many of its offerings, providing added capabilities such as real-time analysis, predictive analysis and big data analysis. Also, by extending its offering to include cloud computing capabilities along with traditional on-premises implementations, it’s positioned itself to remain on the list of top business intelligence tools for years to come.

Best Features

  • A business intelligence (BI) enterprise reporting system
  • Dashboards that are self-service and role-based
  • Enterprise-to-enterprise collaboration
  • SAP Warehouse with HANA integration
  • Easy integration with Microsoft Office

Cons

According to some reviewers, extensive analytical functions are rarely usable without further user training. Moreover, individual module costs are relatively high for a few feature updates.

6. Domo

Domo offers cloud-based platforms for collaboration, analytics and data visualization. It also has a lot of integrations with other popular business apps such as Slack, Salesforce and more. So, you’ll be able to connect your company’s CRM with any number of business intelligence tools in no time. Plus, this BI tool offers an intuitive user interface, providing an easy way to get business insights and turn them into action. Domo makes it easy to view and analyze data across multiple platforms. It features drag-and-drop functionality, so even users without a strong technology background can enjoy using it. The software also connects to databases, making it a unique choice for teams who want to collect information from multiple sources and then easily share that with their team members. Domo BI software is already shaking up the Business Intelligence Tools space. It doesn’t have as many features as some of its competitors, but it does do everything very well. Companies can access hundreds of tools (Google Analytics, Twitter data, Salesforce reports) in one place and view that information on graphs and charts based on their personal preferences. Domo is an ideal BI tool for monitoring social media trends or business process management and anything you want to keep an eye on but don’t want to add to your email inbox.

Best Features

  • Numerous pre-built cloud connectors
  • Magic ETL feature
  • Automatically suggested visualizations
  • Roboto as an AI engine
  • Domo Appstore

Cons

Domo is not designed for newbies because the learning curve can be steep; however, they do provide training, so be ready to learn. Their pricing models aren’t transparent, but based on the facts available on the web; you may conclude it’s one of the most expensive options on the list.

7. Oracle Business Intelligence

oracle-business-intelligence-tools

Oracle BI is one of the enterprise-class business intelligence tools that provide industry-leading functionality and analysis that companies of all sizes can use to transform their business. With Oracle BI, you have access to a variety of platforms and tools that allow you to collect information from different sources, create interactive dashboards, identify patterns in your data, share insights with others across your organization, and more. This BI tool has been instrumental in helping companies become agile and adapt to change quickly—it helps organizations not only perform well today but be prepared for tomorrow as well. Plus, the Oracle Business Intelligence platform provides a wealth of information that can help companies analyze their operations more effectively. The only downside with the Oracle Business Intelligence tool is that it is not free for every customer.

Best Features

  • Ad hoc capabilities Oracle BI answers
  • Personalized Oracle dashboards
  • Custom alarms features
  • Oracle BI Publisher to generate scalable reporting
  • Real-time decision server with predictive analytics

Cons

According to reviewers, Oracle BI can be slow at times, especially when generating reports. Complicated and time-consuming operations are reported for some functions, such as adding information to data models.

8. Dundas BI

dundas-bi-tools

Dundas BI is definitely one of the top business intelligence tools in 2022. Data visualization is a major component of Dundas BI software, allowing business users to create interactive dashboards that provide at-a-glance insights into their company’s performance. The tool allows you to connect to a wide range of data sources, from relational databases and spreadsheets to cloud services like Salesforce and Twitter. The Dundas BI dashboard is capable of producing real-time reporting across all platforms that can be viewed on any device. The dashboard has been designed for simplicity, allowing users with no prior knowledge of coding or programming to set up complex reports and queries. Users can also incorporate charts, maps, gauges and graphs into reports that provide key information about sales figures, financials and much more. Dundas BI also announced its new Dundas Dashboard for Power BI 2.0 – a free, visual tool for creating data-driven business dashboards from Excel or CSV files.

Best Features

  • Immersive Mobile Experience
  • Customizable data views
  • Seamless integration
  • Personalized Analytics
  • Interactivity BI tool

Cons

The tool has a steep learning curve and no undo feature, so users can’t go back if they’ve made a mistake. Moreover, reviews state that several of their features are still in the early stages of development and have flaws.

9. Yellowfin BI

yellowfin-bi-tool

Yellowfin aims to be a true all-in-one tool for BI, rather than a traditional data visualization tool with limited options. Yellowfin’s one-stop-shop approach combines BI and analytics for easy reporting, without complex setups or workarounds. Not only is it simple, but it’s also cloud-based and can be installed on your own servers. And while all of these features are impressive in their own right, they would count for nothing if they didn’t actually work well – but in fact, you have a hard time imagining how better tools could exist in Yellowfin’s place! From flexible dashboards to simple real-time dashboards, it’s hard to see anything missing from Yellowfin’s arsenal of useful features. Yellowfin BI’s greatest strength is its open-architecture approach—as with most business intelligence tools on the list, users can access data from virtually any source they choose. Its built-in analytics (predictive modeling, A/B testing) are also top-notch.

Best Features

  • The Yellowfin BI combines 5 main products: Yellowfin signals, stories, dashboards, data discovery, and data prep
  • Provides enterprise analytics, embedded analytics, and analytical application builders.
  • Yellowfin signals via smartphone
  • Offers persuasive data stories
  • Offers trigger-based smart tasks

Cons

Some consumers complained in their reviews that some critical analysis functions that are present in other BI platforms are not available. They also reported performance issues when working with larger data volumes.

10. Board BI Tool

Board provides powerful business intelligence tools and features, from interactive dashboards to predictive analytics. Board’s Data Discovery uses a guided approach for visual exploration and ad-hoc analysis. You can use Board to build interactive dashboards that look like Excel spreadsheets but also let you build queries and run advanced statistical models. This way, users with basic training in data science can get value out of their data without knowing SQL. The result is self-service business intelligence (BI) using live data with simple drag-and-drop functionality—without programming or running ETL jobs. In addition, Board offers intuitive data analytics solutions for decision-making, business planning, and performance tracking with enterprise-wide data governance.

Best Features

  • Hybrid Bitwise Memory Patter (HBMP) is a unique in-memory technology that powers the board platform.
  • Offers calculated metrics
  • It’s simple to compare and simulate different data measures.
  • Provides enhanced workflow
  • The reverse algorithm allows users to modify calculated fields across dimensions and hierarchies.

Cons

According to the reviewers, installing and updating add-ons is difficult. Also, the software’s documentation should be updated; otherwise, some functionality may be used wrongly.

 

Conclusion

Business intelligence has become essential to competitive success as a result of technology, customer expectations and market conditions. And while business intelligence might have its roots in corporate management and decision making, it has evolved into something that touches every part of your organization – whether you’re using data to improve operations or sales, or looking for a new way to capture valuable customer insights. And, by delivering valuable data business intelligence tools can drive positive business decisions. So, before you invest in any new tool or purchase additional licenses, consider these top 10 business intelligence tools listed above to help you ensure that you make informed business decisions based on current data.

What are the business intelligence tools you use for your business? Let me know in the comments!

Don’t forget to share the article with others, they may benefit from it as well.

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10 Powerful Lead Magnet Ideas to Increase Revenue in Your E-Commerce Store

The vast majority of people who visit your eCommerce website won’t buy anything. Yes, sadly that’s the truth! They’ll most likely browse your site for a few minutes and then leave. As a result, even though you have lots of website traffic, your revenue suffers.

Instead of losing your website visitors forever, you need a way to get their attention to boost your revenue. And, what you need is a lead magnet.

Hope now you’ve figured out what we’re going to discuss today. Yes, today we’re going to talk about the actionable lead magnet ideas to increase revenue in your eCommerce store.

Are you ready to learn the lead magnet ideas? Let’s get into the topic!

Quick Links to Main Topics

  1. What is a lead magnet?
  2. Why is a good lead magnet important for an eCommerce website?
  3. 10 actionable eCommerce lead magnet ideas to capture more leads
 1. What is a lead magnet?

refers the free content

A lead magnet refers to the free content, service, or product a person receives when they share their contact details. To open the “gate” and get their freebies, website visitors first need to trade in their contact details such as their phone number,  email address and location.

In simple words, a lead magnet promises to give something of value to a lead in exchange for their contact details. Once you have your leads’ contact information, it’s easier to convince them to come back to your website and buy something. The lead magnet is a killer way to figure out what your audience needs and values.

2. Why is a good lead magnet important for an eCommerce website?

eCommerce store

When it comes to marketing a business, we have different goals like brand awareness, brand engagement, trust-building, boosting brand credibility, etc. Apart from these goals, we also have more tangible goals like building an email list,  increasing website traffic, and generating more sales for the business.

You know what? All these goals are easily achieved with the help of effective lead magnet techniques. Also, lead magnets make it easier to measure and keep track of the number of downloads or any other required action performed by the leads.

Moreover, lead magnets provide exposure and linkability to your eCommerce website, create awareness for your eCommerce store as well as earn the trust of your customers.

10 Actionable eCommerce Lead Magnet Ideas to Capture More Leads
  1. Give Coupons
  2. Offer Free Shipping Option
  3. Host Social Media Giveaways
  4. Provide Shopping Guides
  5. Run Contests
  6. Offer Free Gifts
  7. Create eBooks
  8. Provide Educational Videos, Infographic, or Guide
  9. Conduct Webinars
  10. Offer Samples
1. Give Coupons

Offering coupons

Offering coupons is considered to be one of the best ways to increase lead generation because your website visitors can easily connect them with a specific monetary value.

For example, let’s say you are offering a 10% discount on a $50 sports shoe. Your customers will quickly do the math and figure out that the value of the coupon is $10. The moment they realize that they are getting a $10 discount on a sports shoe for the email subscription, they will quickly sign-up for the subscription, then they will buy the sports shoe and apply for the coupon.

  • When you’re offering coupons, follow the below steps:
  • Use bold, large text to highlight the discount so your site visitors can’t miss it.
  • Keep contact detail requests simple to ensure high conversions.
  • Add a simple checkbox for email signups and make it GDPR compliant.
2. Offer Free Shipping Option

giving coupons on your products

Another great lead magnet idea is free shipping, and it’s similar to giving coupons on your products. We all agree on the fact that nothing will make buyers ditch their cart faster than unexpected shipping costs. That’s why 82% of shoppers prefer free shipping.

You can offer free delivery to entice new email subscribers, and also you can use free shipping to boost your sales and average order value at the same time. When people spend more than a predefined amount, you can avail free shipping option to increase your revenue.

3. Host Social Media Giveaways

giveaway on social media

Don’t you think that giveaways are always a great way to please customers? Yes, we all love to get free stuff. If you’re looking for a lead magnet for physical products, give your potential leads an adrenaline rush by offering a prize giveaway on social media.

Social media giveaways are very fun and shareable. They go viral easier than other lead magnets! Here are some tips to make your giveaway a success:

  • An attractive image to draw the eyes.
  • Simple text that is easy to read and directs the users to your desired action (to enter in their contact details).
  • A clear, concise call to action (CTA) button.
4. Provide Shopping Guides

shopping-guides

When people have too many product choices, it takes them too long to decide what to buy. It’s easier to choose from 5 T-shirts than from 50. Help your leads beat analysis paralysis and make it easier for them to choose a product from your eCommerce site with a brief shopping guide for each product category.

You can have a “Help Me Choose” section on your website with lots of products guides and quizzes to help customers find the right products. Here is how you can do that:

  • Implement quizzes that help your website visitors to find their ideal product.
  • Include brief buyer guides that highlight the benefits and value of each product in your eCommerce store.
 5. Run Contests

run-contests

Running a contest is one of the effective lead magnet ways. Simply, you can run a social media contest by asking your users to submit user-generated content such as their photos using one of your products. In this case, you pick a winner at random and offer them a prize. Typically, contest prizes are much higher value than those offered in giveaways like an expensive laptop, TV, or cash prize.

In order to run a successful contest, follow these steps:

  • Focus on the most high-value products in your eCommerce store.
  • Start your promotion game: social media campaigns like posts, images and video content, email campaigns, etc.
  • Focus on user-generated content to get more eyes on your contest. Instagram photo festivals are a great way to build momentum around your upcoming contest.
  • You can avail so much for your brand with just one contest. Let me tell you how:
  • People will share your contest with their friends.
  • Winners will become your brand’s loyal customers.
  • More people will get to know about your brand.
  • Customers who did not win the contest will end up buying the products anyway.
6. Offer Free Gifts

receive your free gift

Another sure-fire lead magnet way is free gifts! Yes, how many times have you given in to get something for free? The sheer mention of something free is always enticing!

Offer a major value product for free; so valuable that people can’t even believe it’s free. Remember, first impressions matter. You want to leave them thinking, “wow if the free product is this good, I can’t imagine how amazing the paid stuff will be!”

If your free gift is something your prospects truly want they will go through the “hassle” of leaving you their contact information because they are so psyched to receive your free gift.

7. Create eBooks

lead magnet ideas

Ebooks are favourite for many brands when it comes to lead magnet ideas. As they give in-depth value by diving deep into a customer’s problem. Also, an ebook can help you showcase your authority and position in the industry while building trust with your potential customers. Moreover, your new ebook will keep your brand in front of people’s minds.

Here are some good practices to choose the best eBook for your brand audience:

  • Review your website analytics to find your best-performing blog posts. It’ll help you to find the most promising topics for your audience.
  • Run a short survey to discover which kind of topics your customers want to read about.
  • Using Google Trends and other similar tools you can do some background research to find the most trending topics that are capturing people’s interest.
8. Provide Educational Videos, Infographic, or Guide

Provide educational guide

If you sell products that need a demonstration, educational, tutorial, or how-to videos are awesome lead magnet choices because 85% of people say they’d like to see more video content from brands in 2021. For example, if you sell car accessories, you could provide a video tutorial video on how to change a bike tire.

Studies revealed that 70% of shoppers buy something because it solves a problem. One way to position your product as the solution to a specific problem is to offer guides and educational content. It’s depending on how much information your audience needs before they feel comfortable buying your product.

For example, if you are selling bodybuilding supplements, an infographic that highlights a few fast facts about the health benefits of taking bodybuilding supplements will do more to convert leads. You can use these types of lead magnets to offer a specific product or industry information your audience is interested in.

9. Conduct Webinars

Conduct webinars

Webinars are one of the great lead magnet ideas, as the webinar is a live event many people want to sign up for. According to the Adobe Connect survey, the average conversion rate of their webinar landing page is 51%. Besides, 36% of registrants viewed the live webinar event, 54% viewed the recordings of the webinar and 19% of the attendees joined a product demo at the end of the webinar.

If you would like high conversion rates for your webinars such as the above, make sure you use a good landing page. Here are some quick tips to set up a high converting landing page for your webinars:

  • Use a good landing page tool to create a high converting webinar landing page template.
  • Make sure you mention how many attendees will be allowed for the webinar and also add a countdown timer that shows when the webinar is starting.
  • If you plan to give any discounts, bonuses or exclusive content during the webinar, make sure you include this information on the webinar landing page too. This will help persuade more attendees to your webinars.
  • After you conduct the webinar, promote the webinar recording on the landing page and give access to it in exchange for an email sign up.
10. Offer Samples

Product samples offers

Product samples offers are usually used as a gift in exchange for contact information or signups. Offering samples help you fight cart abandonment or it can nudge shoppers to spend over a certain amount of money. Samples are a super-temping lead magnet way because they offer your website visitors a big buzz.

Offering product samples help you inspire your customers to try out your products without having them fork out cash for full-sized products. Enjoy amazing results by offering product samples using popups on your website.

 

Conclusion

Increasing lead generation and revenue for your eCommerce website is easy if you know the right lead magnet techniques to use. The lead magnet ideas that you read here are 100% effective. If you can use them rightly, you are sure to get great benefits from them.

To find the most effective lead magnet technique, you can make use of an A/B testing strategy. In my opinion, understanding your brand audience is the first important step. Once you identify the type of audience you are dealing with you can choose the right lead magnet techniques to generate conversions, sales and revenues for your eCommerce store.

If you find this article helpful, do let me know in the comments!

Don’t forget to share the article with others, they may benefit from it as well.

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12 Most Prominent Content Marketing Trends to Watch Out For in 2022

If you’re a digital marketer, you’ll agree that content marketing is not a one-and-done process to generate immediate conversions. Sharing surefire content that your consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “trends” tend to shift from year to year. In 2022, the world of content marketing will continue to expand and evolve along with brands’ digital marketing strategies. The right content marketing trends can help you in multiple ways. These include enhanced business sales, increased conversions, more lead generation, expanded email lists, and more.

There are many new emerging content marketing trends that can be leveraged to help you shape your content marketing approach and refine your tactics. Today, I’m going to share the 12 emerging content marketing trends that will have the biggest impact this year. Let’s check out the 2022 content marketing trends!

12 Key Content Types for 2022

While your content marketing strategy depends on various factors, such as your industry, business goals, product or service, types of content also play a major role in your content marketing approach. Therefore, before we dive into the content marketing trends, let us have a look into the key content types for 2022.

  1. Blog Posts
  2. Podcasts
  3. Infographics
  4. eBooks
  5. Videos
  6. Case Studies
  7. Guides
  8. Checklists
  9. Interactive Charts
  10. Visualised Data
  11. Whitepapers
  12. Slides

(more…)

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A Definitive Guest Blogging Guide for SEO – 2022 and Beyond

If we go by the definition, guest blogging is an SEO and content marketing activity that allows you to promote your personal/corporate brand or specific services & products and content pieces that you’ve published. Therefore, guest blogging has various benefits, some of which we’ll look at later on in this article.

Today, I’m going to break down what you need to know about search engines and content quality in 2022 and beyond in order to create guest blogs that will be successful in more ways than one. The following are the main topics I am going to cover in this guide:

Main Topics

  1. Traditional Guest Blogging is Outdated
  2. Google’s Guide for Guest Blogging
  3. How to Do Personal Branding in Guest Blogging?
  4. Build a Brand Through Guest Blogging: Dos & Don’ts
  5. How to Choose a Guest Blogging Topic?
  6. How to Stand Out from Millions of Guest Posts?
  7. What to Do After Your Guest Post is Published?
  8. Benefits of Guest Blogging

Let’s get started!

1. Traditional Guest Blogging is Outdated

Many use guest blogging to improve search rankings, brand visibility, build a good brand reputation and get backlinks. All of these were easy to do, but not anymore. Due to the increased level of competition, expertise and a wide range of things search engines are evaluating, it becomes hard to get ranks.

Building a reputation and personal branding through writing is only possible if you are willing to go beyond your traditional writing and adapt to new trends.

When it comes to link building it’s not simple anymore. Google already started to penalize over links and provides Link Schemes for guest blogging to avoid adding links in massive. Also, Google recommends the use of nofollow links in guest blogs.

So, if you’re sending guest blogging pitches where you’re requesting a follow backlink in exchange for the article, you should stop that practice. And start to focus on your content quality,

2. Google’s Guide for Guest Blogging

Google’s core algorithm update is all about providing quick, helpful, high-quality and accurate information to its users that match their search intent, So, today let’s see what Google has suggested for guest blogging.

🐼 Google Panda Update 🐼

This is a bit old Google update, however, it still applies. Google Panda Update in 2011 was designed to reduce the amount of low-quality and thin content in the search results and replace it with helpful, informative and unique content. So, this update alone tells you that Google wanted people to stop writing crap.

google panda update

Ask These Questions Before You Start Writing a Guest Blog:

✅ Who will get the benefit from your article?

✅ Who would want to read your blog post?

✅ Are you writing the article only for your benefit (links, branding, etc.)?

✅ What information provided will be unique and different from thousands of other articles already ranked in Google?

✅ Is your article’s topic saturated in the SERPs?

 

‍🚀 BERT Models and Intent ‍🚀

In October 2019, Google announced they were applying BERT models to search. Google Said:

“BERT models can reflect the full perspective of a word by looking at the words that come before and after that particular word of a phrase which is useful for understanding the actual intent behind search queries.”

bert models

As search intent is the ultimate goal of the person using a search engine, you need to determine the search intent of the person that will be reading your post and provide any and all information needed to match their search intent. If you are writing something with no thought of the readers’ search intent, then your chances of success are low, so, before creating a guest post, you should examine the pages that rank on SERP for the same topic, and take notes on the search intent behind them, then start writing your guest post around that intent.

🟧 Level Up Your Game with E-A-T and YMYL

In 2015, Google published its complete Search Quality Evaluator Guidelines and they highlighted two important factors regarding how Google looks at pages and articles. They are:

  • E-A-T — Expertise, Authoritativeness, Trustworthiness
  • YMYL — Your Money or Your Life

 

🟧 E-A-T — Expertise, Authoritativeness, Trustworthiness

In the 2019 version of search quality guidelines, Google mentioned E-A-T 135 times, and it explains in detail what they are looking for in any kind of content.

e-a-t

☑ What does Google say?

Google want experts writing content that is trustworthy for its readers. Because bad advice can create problems.

Think about it, who will write with expertise and authority, a travel blogger discussing digital marketing or a digital marketing strategist with 15 years of experience? Somebody with expertise is going to be more authoritative and cover the bases that matter in content.

Below Google explains in detail what they are looking for in high-quality pages (which tend to rank better).

🟧 YMYL — Your Money Your Life

Google doesn’t want any content that could negatively impact its readers. Google says:

“We maintain high Page Quality rating standards for YMYL websites and webpages because low-quality YMYL websites or webpages could potentially negatively impact a person’s happiness, health, financial stability, or safety.”

y-m-y-l

Which is a better choice for writing a Heart Transplantation Surgery recovery guide?

  • A lifestyle blogger who just graduated from college.
  • A heart surgeon with 10 years of experience.

Simply, we need significant input from an expert to create high-quality content on serious issues related to health, happiness, and money.

3. How to Do Personal Branding in Guest Blogging?

Creating amazing pieces of content that showcase your knowledge and authority is the best way to stand out in any industry. But, you need to add unique points and tips in your content that are better than the top writers out there.

personal branding in guest blogging

In your articles, you should go beyond explaining a concept and anticipate what your readers will want to know next. What do they need to know that they don’t know yet? What experiences do you have that could help people to avoid potential pitfalls from the start? Simply, inform, educate, and impress the readers with your knowledge, and make sure you have a personal website where people can find you, not just the company you work for.

Also, remember, you can’t make a huge name for yourself with just one blog post; it will take time and effort. But, if you make sure every guest post you write is educational, informative, authoritative, and useful to readers, you are a hundred steps ahead of most people.

4. Build a Brand Through Guest Blogging: Dos & Don’ts

Guest Blogging is a great way to build your brand awareness, but ONLY if you do it in the right way.

Let’s see what are the dos and don’ts of guest blogging to build your brand awareness.

🟧 Dos on Guest Blogging

On a new blog, impress the audience with your knowledge and expertise. Your guest blogging content needs to be high-quality in terms of grammar, flow and structure. In your guest blogging, you need to answer questions, define terms, examine pain points, and provide solutions.

Each person that reads your guest blog has the potential of becoming a fan of your work, so, write to impress, educate and create trust. If the readers share your content on their social media, their followers see you and your brand. As you gain new followers, you need to share posts that are authoritative.

You need to be present and timely with comments on your guest posts and in social shares. The quicker you answer a question, the better it makes you look. And it helps you to build an authentic relationship with your readers.

🟧 Don’ts on Guest Blogging

guest blogging tips

🔹 Mention your company name/product/service in the guest post.

If you mention your company name/product/service in the guest post it looks like a self-promotional post which tells the readers, the editors and Google that the only point of your guest post is to serve yourself, not the reader. The place for your company info is your author bio UNLESS you were asked to write about something that your company offer.

🔹 Adding links to your website that are not relevant to the guest post.

No editor wants to present their readers with links that are self-promotional, and no editor wants to risk making Google think they are engaging in a link scheme or selling links. Natural links are not a problem, but what appears as unnatural links can result in a manual action or penalty.

🔹 Bragging about your company or a product/service you offer.

Sharing about your company or a product/service you offer doesn’t help the readers or the website you want your guest post to be published on. It isn’t about you; it is about their website, their readers, and creating trust in your brand. So, you don’t need to brag about yourself in the guest post. If you create amazing content, the publisher will brag for you on their website, on their social accounts, and maybe in their newsletters.

Just remember, no one ever built trust by bragging. You can feature your brand on your author bio and make yourself an author who can answer questions in comments and social media quickly and authoritatively.

5. How to Choose a Guest Blogging Topic?

Let’s see how to choose the right topic for your guest blogging.

choose a guest blogging topic

🔹 Where to Start?

Large and influential blog posts often have content plans and goals. While other blog posts are open to a wide range of ideas within their niche. It’s your job to know their niche and to discover what the blog topic is looking for in guest posts.

The first thing you should do is look for writing guidelines provided by the publication sites and cautiously review what they’re asking for. If the publishing site took the time to write these writing guidelines, then that’s what they want, so pay proper attention to the guidelines and don’t waste your time or an editor’s time by creating a guest post that doesn’t match with the writing guidelines of the publication site.

🔹 Doing Your Own Research

If you can find a ranking gap for the particular publication site where you want to be published on, you have an edge. You can use a tool like the Keyword Gap tool to find a gap between the publication site and its competitors. If competing sites are ranking highly for a specific search term, and the publication site you want to be on does not, possibly you could help the publication site to fill that gap.

🔹 Topic Research for Ideation

The topic research tool is a great option to get topic ideas. Just enter a keyword and you can see a list of recent topics related to your keyword. You can click on each topic and get insights on recent headlines and real-time questions people are asking on the particular topic related to your keyword. By looking at recently published articles, you can identify what has been done well and what has been missed, and then discover a plan to create something better than those articles. Topic research will help you find the questions people need an answer to and provide insights to their intent.

6. How to Stand Out from Millions of Guest Posts?

There are some popular writers who carefully plan their efforts which mean the website they want to rank for has a better chance at gaining rankings. Here are some factors that make your guest posts stand out from millions.

guest blogging topic

🔸 In your How-To guest posts include clear and easy reading screenshots – Avoid wasting your time and the editors time by putting low-quality images.

🔸 Add informative and high-quality video to the content – Adding videos with good clarity, quality sound, and additional information make the readers share your post.

🔸 Aim for SERP features – Format your guest posts to get a position 0, People Also Ask, or carousel placement is shown on the SERP that help you to make your guest posts successful.

🔸 Use quotes from Industry experts – Adding Quotes from experts are always good, so, get timely and relevant quotes from experts for your article to make it really impressive.

🔸 Use the brand/blog – Whoever you are hoping your guest posts to be published by, integrate their successes and blog posts in your articles, you can include links to their relevant articles, screenshots of positive reviews, or a mention of something impactful that they have done.

  • Add Images and infographics – Good editors know the time and effort it takes a writer to create high-quality content. See if they have a design team to help you with images and infographics that would benefit both you and them. If they don’t, Use Canva to create impactful imagery for your guest posts.
  • Optimize images – Follow best image SEO practices. Reduce the image sizes for editors, and use Alt Tags when submitting the images via a CMS platform.
  • Add quotes for social Shares – Provide editors with some 2-3 good points that they could use for the social shares. And, highlight those best points in the articles to the editors so that they can use them.
7. What to Do After Your Guest Post is Published?

You need your guest post to do well, right? While the publisher is going to promote the post, there are things you should do from your end.

🔸 Be responsive in post comments – Always be ready to answer any questions from readers and respond to positive comments.

🔸 Monitor your guest post on social media – Track your guest posts on social media platforms and respond to comments when it makes sense.

🔸 Promote the post on your social media channels as well – Come up with different methods of social shares and share your guest posts throughout the year while tagging the publisher.

🔸 Keep your post evergreen – Things like statistics, algorithms, procedures and legal issues are kept on changing. So, when you see something has changed, email the publisher with updates that could be added to the post to make sure the article remains relevant and trustworthy

8. Benefits of Guest Blogging

Now it’s time to check out the significant benefits you can get from guest blogging. So, here is the list of benefits you get from guest blogging.

🔹 You can get instant exposure to your targeted audience

🔹 Help you to expand your personal network

🔹Boost more social media shares of your content

🔹 Grow your followers on social media

🔹Enhance your online authority

🔹 Improve your Backlink Profile

🔹 Help you to build and grow your brand awareness

🔹 Help you to generate qualified leads

🔹 Help you to get useful feedback from your community

🔹 Help you to sharpen your content marketing skills

🔔 Conclusion

There is no denying that guest blogging is a great way to build your personal brand and to create awareness for your brand, but, it’s about “how” you do it that will determine whether your guest blogging effort is successful or not. I hope the above guest blogging guide for SEO will help you to write successful guest posts in 2022.

What do you think about this guest blogging guide? Let me know your thoughts in the comments below!

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The 5 Most In-Demand Content Marketing Skills in 2021

Today’s digital era is creating a new world, and more than ever, brands are prioritizing digital channels to connect with their target audience and drive bottom-line growth for their business. As a result, the demand for high-quality, creative, human talent and newfangled digital skills are increased.

For instance, every year Google fills more than 6,000 job roles. (Google receives more than 1 million applications every year but, hires less than 1% from them.)

Recently, QuestResearch Group conducted a Study at Kaplan University, and published the results in Forbes, found that:

“There is a very little number of people who believe in the work readiness of university graduates. And, just 6% of university trustees, 11% of C-level executives and 13% of U.S. adults strongly agree with statements about the work readiness of university graduates.”

Maybe traditional education methods failing to prepare our next generation for what’s really essential to succeed. That’s why self-built skills are becoming more and more important.

So, Good News? A university degree isn’t always a prerequisite to success.

In fact, big brands like Google don’t even require a degree and they’ve been open about online career certificates instead. Also, brands like Apple, IBM, Tesla, and even Hilton, Costco, Bank of America, Whole Foods are following the same and don’t require a degree.

That means you can get a great job without a university degree! But how?

You need to build real, market-ready skills.

5 Market-Ready Skills to Win a Placement in the Content Marketing Industry.

 

1. Having a Good Understanding of Brand Content Strategy

brand-content-strategy

Unless you understand the mechanics of content strategy, you can’t get any content marketing job. The content strategy is barely 10 years old, but, the base foundations of its techniques go back hundreds of years.

If you’ve no idea about brand content strategy, there are six core factors that build a brand content strategy.

content-strategy

The Six Core Factors of Brand Content Strategy

  1. Knowing how to define a content strategy and the different parts of content strategy.
  2. Get to know your target audience and build a brand differentiation factor.
  3. Discover a strategy to find and put together great keywords
  4. Knowing the ways to build authority with a dedicated brand website
  5. Knowing the tactics to consistently create well-optimized awesome content
  6. Having an organized process and system to manage and maintain the content and content strategy (editorial calendar, promotional strategy, etc.).

The above six steps don’t sound light, right? Because truthfully, they aren’t.

If you’re new to content marketing but want to be taken seriously in this industry and build your skillsets, consider getting a mentor and investing in a course led by industry-best practitioners to learn how to build a content strategy. Another best way is to join an internship in a job where you can learn and practice real-time tactics to build these content marketing skills.

2. Having a Better Understanding of SEO

seo-content-marketing-skills

There are valid reasons why more marketers and brands are focusing on SEO:

Inbound SEO content is a win in today’s scenario because over the COVID-19 pandemic (March 2020 to present), Google search traffic spike up to 6 billion searches/day from 3.6 billion searches/day. In short, the number of people using Google to search for answers to their questions has increased to a greater level.

SEO skillset revolves around things like knowing how to write and optimize content for search, maintain and update older content, monitor your content performance, and effectively using tools like Google Analytics, Ahrefs, SEMrush and Yoast. Basically, companies that hiring content marketers are looking for a good understanding of SEO.

So, building your knowledge and skills in SEO is essential. To enhance your SEO knowledge you can find and follow SEO experts and take an SEO course.

3. Having a Great Understanding of Online Content

online-content

Can you quickly identify great online content?

If you haven’t sharpened your content recognition skills, you can’t survive in the content marketing industry for a long time. Brands are expecting their content marketing team to produce quality content. So, sharpen your content recognition skills and get to know how to identify good content across these content formats:

  • Product Descriptions
  • Social Media Posts
  • Blogs
  • Headlines
  • Web Content
  • Meta Content
  • Emails
  • Ebooks
  • Case Studies
  • Lead Magnets
  • Whitepapers
  • Video Scripts

Regardless of the industry, all of these above content formats are used across a wide variety of content marketing campaigns. So,  if don’t have good content recognition skills, build them by joining an internship at a content marketing agency, take a lower-paying gig in exchange for building your content- skills, or investing in an online content writing course.

4. Having the Ability to Do In-Depth Research

research-skills

‘Sourcing a statistic” in your content isn’t working any longer.

You should know the ways to find the original study, plus make sure you’re never linking to anything that’s outdated.  For instance, if you’re sourcing a link to a study from 2019 in your blog post, depending on your industry, it’s quite possibly outdated and won’t add authority to your blog post.

You need to research a bit more deeply than an average person to find great sources and statistics for the content you build or manage in a content marketing campaign.

Statistics and facts matter more than before because now trust is one of the most important buying factors consumers consider when purchasing a product/service from a brand.

5. Commitment & The Ability to Stick with It

commitment

This is a simple yet most important trait for a content marketer.

Above all, the success of a content marketing campaign depends on the commitment of the person who is spearheading the campaign.

The founder of Content Marketing Institute, Joe Pulizzi has said that it takes 12-18 months to see the success of content. Also, Pulizzi said that one of the biggest reasons for content marketing failure is that the brands don’t have patience and kills their campaign too early, even, it sounds crazy, it’s the true fact.

If you’re heading into the content marketing industry, you should be committed and build your ability to stick with it until you achieve the results. Simply, be a proponent for a brand’s content marketing success.

Conclusion

There are many other content marketing skills. But, these five are extremely important content marketing skills to master. Now you have the path to build your content marketing skills. Once you built these skills, you’re ready to hustle your dream content marketing job.

Go ahead and prosper your career!

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Top 20 Full Stack Digital Marketing Trends in 2021 You Must Know

Many businesses worldwide have had to endure a big hit because of the COVID-19 pandemic. Also, after the pandemic, buyers are started to shop effectively on the web, and numerous brands have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the business can’t ignore the rising of full stack digital marketing trends in 2021.

Regardless of the niche of the business or the type of services and products they offer; brands need to adapt the digital transformation to scale their business growth.

Considering this significant change, today, in this article I’ve put together the top 20 full stack digital marketing trends in 2021 that you must know to make a winning online presence for your business. However, most of these digital marketing trends are not new, but they all evolved over the time that you need to know!

So, without further ado, let’s take a look at the top full stack digital marketing trends in 2021.

Top Full Stack Digital Marketing Trends in 2021

 

 1. Artificial Intelligence

artificial-intelligence-full-stack-digital-marketing-trends-in-2021

Artificial Intelligence helps brands to personalize their digital marketing campaigns based on user behaviors as AI technology can analyze the behavior of consumers and detect their search patterns more effectively. You can also use Artificial Intelligence to extract data from social media platforms like Facebook and Instagram to analyze how consumers look for services and products. Although AI will be the driving force behind many digital marketing services in the future, as of now it’s implemented in Product recommendations, Content creation, and Email personalization.

2. Chatbots

chatbots

Digital marketers can use chatbots to ask customers what they are looking for, give them answers, guide them through purchasing, and collect information about their experience. In nutshell, Chatbots allow brands to engage in interactive conversations with their customers to create better customer relationships and drive more sales for their business. According to an Oracle survey in 2016 “Nearly 1 in 3 brands say customers and prospects prefer to complete their purchase or resolve services issues without speaking to a human, if possible.” And a recent study from Harvard Business Review (HBR) found that 15% of businesses who are ahead in their use of data intelligence and latest technology had grown more rapidly than their business competitors and are better positioned their business for the future.

3. Programmatic Advertising

programmatic-advertising

Simply saying, programmatic advertising is the automated buying and selling of digital advertising rather than buying directly from publishers. A great example of programmatic ads buying is real-time bidding. It’s faster, more efficient, and helps brands to increase their conversion rates and lower customer acquisition costs.

4. Conversational Marketing

conversational-marketing

Conversational Marketing is one of the most important full stack digital marketing trends in 2021. Conversational marketing helps marketers and consumers to have one-to-one and real-time communication across multiple channels. Unlike traditional marketing, conversational marketing is available across numerous channels which allows brands to communicate directly with their consumers at their convenience means conversational marketing let brands communicate according to the platforms, devices, or timing that suits the consumers’ needs the best.

5. Omnichannel Marketing

omnichannel-marketing

Omnichannel marketing was one of the most popular buzzwords in 2019. Even though the buzz around omnichannel marketing may seem a little worn out now, still omnichannel marketing is one of the most effective digital marketing strategies. The main goal of omnichannel marketing is to ensure a seamless and consistent customer interaction with a brand, regardless of the channel. Whether it’s a social media post, digital ad, or a visit to an online store, the key is promoting a business on different platforms to connect with customers in a better way. When omnichannel marketing is done right, it can offer the customers an enhanced user experience that boosts your brand awareness and sales.

6. Video Marketing

video-marketing

Video marketing is all about using videos to promote and market your brand’s services and products that help you increase engagement on your brand’s digital and social channels. This is the reason video marketing is one of the most important full stack digital marketing trends in 2021, and most likely to remain the same for the next five to ten years. The below stats will show you the importance of incorporating video marketing in your digital marketing strategies.

7. Influencer Marketing

influencer-marketing

Influencer marketing is a type of word-of-mouth marketing, and it has risen to be one of the effective full stack digital marketing trends in 2021. Influencer marketing focuses on getting the word out about your brand, its services, or products through well-known social media influencers and celebrities. However, more often, the influencers are Instagram, Facebook, or YouTube personalities with a massive fan following in a particular niche. According to data, influencer marketing is the fastest-growing customer acquisition channel, beating organic search, paid search, and email marketing. It is also found that 51% of businesses got a higher quality of customers through influencer marketing. However, influencer marketing may be a little costly, especially if you want to collaborate with popular and high-level influencers. Do your research to choose the best fit influencers according to your budget.

8. Visual Search

visual-search

In simple words, Visual Search focuses on using images to promote online searches of a brand’s products by consumers. If done correctly, visual search can take the whole user experience to an all-new level that helps you to increase your search visibility and lead generation. Visual Search allows users to upload products’ pictures to get more accurate search results. For example, Google Lens is a visual search engine powered by Google that identifies landmarks and objects with the help of a camera app.

9. Voice Search

voice-search

The use of voice search among consumers has increased over the last few years. It allows the users to do their searches conveniently with the help of voice search assistants. Now that AI technology is getting smarter, the number of mistakes and errors made by voice assistants such as Siri, Alexa, Google, and Cortana has reduced significantly. Considering the fact that 40% of adults depend on voice search every day, improving your voice search readiness by adding keyword phrases that better suit voice search queries to find the exact ways to approach local SEO can bring the results you want for your business.

10. Customer Segmentation

customer-segmentation

Customer Segmentation is not one of the new full stack digital marketing trends in 2021, it has been around for quite some time. The idea behind Customer Segmentation is to have many small digital marketing campaigns targeting a specific group of the audience instead of a small number of digital marketing campaigns that target a general audience. Through the customer segmentation process, digital marketers can group their target audience based on specific factors like age, gender, demographics, shopping habits, etc. Customer Segmentation can help you promote the right services or products to the right group of audience that’ll help you increase your sales opportunities.

11. Progressive Web Pages

progressive-web-pages

In simple words, Progressive Web Pages are websites that function like mobile apps and they are growing in popularity, particularly among online retailers, as they look to improve their business mobile experience and increase sales. These progressive web pages offer functionality similar to that of mobile apps such as push notifications, fast load times, working offline, etc. With the rapid increase of mobile users across the world, progressive web pages can prove to be one of the efficient full stack digital marketing trends in 2021.

12. Social Media Stories

social-media-stories

Social media stories are one of the other emerging full stack digital marketing trends in 2021. Began with Snapchat in October 2013, the stories feature quickly rose in popularity among social media users. In a few years, Instagram, Facebook, Whatsapp, Skype, and LinkedIn incorporated these stories feature in their social apps as well. Social media stories provide benefits like constant engagement with followers, cost-effectiveness, increased brand awareness, and the opportunity to interact with the younger audience.

13. Social Media Shopping

social-media-shopping

As both eCommerce and social media are growing at a fast rate, many businesses and brands have started using the two together to increase their sales opportunities. One of the most popular social media shopping platforms is Instagram. In 2019, Instagram launched the Checkout feature which allows Instagram users to purchase within Instagram. Now, with the introduction of Facebook Shops, eCommerce brands can create engaging and interactive social media posts on their Facebook and Instagram platforms to allow users to do shopping through social media with ease.

14. Web & Server Side Security

web-server-side-security

Maintaining your web and server-side security will help you safeguard your website and sever from server-side vulnerabilities and attacks. Besides, if an online user lands on your website and senses that it is not safe and secure, he/she will immediately exit from your website which increases your website’s bounce rates. If this occurs regularly, and increased website bounce rate will lower your business ranking in SERPs. That’s why displaying a sign of security on your business website will help the consumers to understand that you’re concern about their safety.

15. Structured Data & Technical SEO

structured-data-technical-seo

Adding structured data and following all the technical SEO elements help you ensure that your website meets the technical requirements of modern search engines which improve your website’s organic rankings. Structured data is also known as schema markup which helps you inform the search engines about your website through neatly organized information that boosts your SEO performance. On the other hand, technical SEO elements like crawling, indexing, rendering, and website architecture help you boost your organic search engine rankings and traffic. All these factors make structured data and technical SEO one of the important full stack digital marketing trends in 2021.

16. Interactive and Valuable Content

interactive-valuable-content

Technically, now, interactive content is the boss. Many digital marketers rating interactive content as highly effective at educating prospective customers about their brand, services, and products. And, in today’s digital world, online shoppers want to interact with brands. They want to actively engage with services and products before making their purchase. This is where interactive and valuable content comes in, as interactive and valuable content help brands to promote engagement, improve customer experience, and increases customer loyalty. The types of interactive and valuable content that can do wonders for your brands include giveaways, ebooks, infographics, quizzes, surveys, contests, etc. Interactive and valuable content also helps you increase the amount of time a user spends with your brand.

17. Long-Form Content

long-form-content

As per the Search Engine Journal Study, long-form content gets 77% more backlinks as compared to short-form content. Generally, a blog article that is longer than 3,000 words attracts the most traffic as it provides the consumers with in-depth information and knowledge for their questions or queries. Long-form content also reduces the chances of your target audience visiting your competitor’s websites after visiting yours as they can get all the necessary information from your website.

18. User-Generated Content

user-generated-content

User-generated content has been around as long as social media networks and customer review sites have. And, user-generated content is a great option for digital marketers who want to attract Gen Z or millennial audiences. You can get user-generated content for your brand by encouraging your business customers and users to share content about your products on their social media channels and in turn, you can offer them enticements like special offers and discounts. Besides, according to research 90% of online shoppers said that user-generated content influenced their buying decisions more than any other form of advertisements, which means user-generated content not only help you build your brand awareness but also helps you generate more sales for your business.

19. Browser Push Notifications

browser-push-notifications

Browser push notifications are kind of web notifications that can be sent to a user via desktop web and mobile web. Browser push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on your website. And, in recent times we can see increased usage in push notifications. In 2019, 85% of eCommerce brands and online stores used browser push notifications to re-engage users who show interest in the brand but fail to make a purchase or a decision, These browser push notifications are used based on the website visitors behaviors.

20. Digital Marketing Automation

digital-marketing-automation

Digital marketing automation helps marketing departments and organizations to more effectively market on multiple channels online through automotive software platforms and technologies. Digital marketing automation helps you improve customer loyalty and retention, scale up your content marketing with AI-generated content, optimize your voice search queries and improve your blog outreach. So, digital marketing automation is one of the effective full stack digital marketing trends in 2021 that you shouldn’t miss.

Conclusion

The above-mentioned are the top 20 full stack digital marketing trends in 2021 that you cannot ignore. If you are a digital marketer, you must get yourself familiarized with these new full stack digital marketing trends and strive to embrace new strategies, tools, and technologies in your digital marketing approach according to these trends.

If you wish to grow your business digitally, check out our full stack digital marketing services!

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The New Facebook WiFi to Enhance Your Business Growth

In today’s digital era, from staying connected with family and friends to executing business operations, the internet has a strong impact on every aspect of our day to day lives. And, WiFi is one of the vital elements required to access the internet. When you are at some place and get access to a Free WIFI, how do you feel? It’s always a pleasing experience, right? But, in order to access the free WIFI, you may need to get the passwords from the admin, if they are not mentioned already.

As a solution to this, recently, Facebook has launched its brand-new feature known as Facebook WIFI in which you can promote your Business and reach more people while your guests access your free WiFi without even giving the passwords to them.

Let’s check out what kind of features Facebook WIFI is offering and how they can boost your business growth.

1. How to Set Up Facebook WiFi?

If you have a functioning business with a physical location, you can set up Facebook Wi-Fi to attract more customers. Facebook WiFi permits your customers to access your business’s guest WiFi after they check in to your business location on Facebook. The check-in shows up on their News Feed, which is visible on your Facebook Page.

To Set Up Facebook WiFi

  • You must have a Facebook Page for your business.
  • You must be the admin of your business Facebook Page.
  • Your business Facebook Page must have a location or address in your business Page info.
  • You must have a WiFi router that is compatible with Facebook WiFi.
  • You must be connected to the WiFi network that you’re trying to set up Facebook WiFi for.

If you have the above-mentioned things, you can set up Facebook WiFi for free in 20 minutes or less.

Here is the list of routers that are supported by Facebook WIFI:

  • TP-Link
  • Intelbras (Brazil and Latin America only)
  • Netgear
  • Ubiquiti UniFi
  • Meraki
  • D-Link
  • Zyxel
  • Aruba
  • Ruckus
  • ASUS
  • Open Mesh

2. Facebook WiFi Benefits for Your Business

Basically, Facebook is a platform to get free word-of-mouth advertising for your business. And, by utilizing the Facebook WiFi Feature you can amplify the word-of-mouth advertising for your business that helps you to build trust and brand awareness. With that said, here are some significant benefits of Facebook WiFi for your business.

1) Attract More People Towards Your Business

Once you’ve installed the Facebook WIFI and linked it to your Business, people visiting your business’s physical location can avail free access to your WIFI just by checking in. Once a guest checks in your place on Facebook, their activity is displayed on their Facebook news feed, which can be seen by their friends and family, which might help you connect with more people and get more organic reach for your business Facebook Page.

2) Get More Organic Likes for Your Business Page

After checking in for your Free Facebook WIFI, Facebook directs the guests to your Business Facebook Page, where they can like your Page and learn more about your business, its services and products. This will generate more engagement and likes to your business Facebook Page. Many businesses observe a significant increase in the activity of their Facebook Business Page. If people find your business page interesting, they can interact with the content published on your page, and you may get more likes, comments and shares as well.

3) Free Social Exposure to Thousands of People

You know what? Millions of people daily search for the keyword WIFI on Facebook. So, If your business has a Facebook WIFI linked, Facebook can automatically suggest your business in the search results that provide your business with massive exposure. isn’t it great? Without any paid ads and spending, your business will get free social exposure to thousands of people.

4) No Need to Share WiFi Passwords

The people who visit your business’s physical location no need to ask any of your employees for the WiFi passwords. To get access to the internet, all they need to do is to log in to their Facebook account and check in your business location, once they check in your location on Facebook; they will automatically get access to the WIFI. However, you can also limit the WiFi usage time for each of your customers for every established session.

5) Get Demographic Insights Into Your Visitors

Facebook WiFi Feature enables a dashboard for admin in which you can get insights and monitor how many customers are accessed to your WIFI and how many of them are new or returning customers. These insights might also help you predict how much a customer is interested in your business, and its services or products. Facebook provides a visually appealing dashboard that showcasing the WiFi Visitors’ insights using infographics. So, you can easily access, monitor and analyze those insights. Simply, you will get all insights in one place.

Conclusion

Having a Facebook WiFi for your business will contribute to your business social media marketing. Now you know all about Facebook WiFi. So, what are you waiting for? Go and Set Up Facebook WiFi for your business to avail its advantages.

Guys, Feel Free to share your thoughts about Facebook WiFi in the Comments!

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Top 30 Global Digital Marketing Influencers to Follow in 2021

Keep seeing the same digital marketing influencers in your social feed? Or are you feeling that you’re following the same old digital marketing strategy?

I know, keeping up with the latest trends and ever-changing landscapes in digital marketing can be very difficult.

But, don’t worry I’ve got a solution for that…..

Digital marketing influencers are the most versatile and creative professionals and they operate in such a broad digital landscape. So, following these greatest digital marketing professionals is one of the best ways to ensure you have the most successful digital marketing strategies for your business.

Keeping that in mind, today, I’ve compiled this list of the top 30 global digital marketing influencers.

 

Top 30 Global Digital Marketing Influencers Who May Change the Fate of Your Business.

 

 

1. Neil Patel – The SEO Leader

neil-patel

When it comes to SEO, Neil Patel is a leader. He consistently posts amazing content as he says, his goal is to teach one new digital marketing tactic each day. Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Not only that, he is a New York Times best-selling author and has received numerous accolades for his successful ventures. Besides, he is labeled as one of the top digital marketers by Forbes and the Wall Street Journal. Also, he is recognized as a top 100 Entrepreneur Under the Age of 35 by the United Nations. Being a digital marketing sensation, Neil Patel has proven his skills in many areas like search engine optimization, link building, content marketing, keyword research, conversion optimization, marketing automation, social media optimization, and many more.

Subscribe to Neil Patel’s Blog and YouTube Channel for a daily dose of practical digital marketing and SEO tips.

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2. Ann Handley – The Content Marketing Queen

Ann Handley

Ann Handley is a leading digital marketing pioneer who paved the way in Content Marketing. She is a keynote speaker, Wall Street Journal best-selling author, Head of Content at MarketingProfs and co-founder of ClickZ. Ann Handley has been named one of seven people who’re shaping modern digital marketing by IBM, also notably, she is the world’s first Chief Content Officer! As a leading digital marketing pioneer, Ann Handley inspires business owners and marketers to obtain real results with achievable strategies. Ann’s blog is the perfect place to learn the latest and greatest content writing and content marketing skills.

 

 

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3. Ryan Deiss – The Digital Marketing Expert

Ryan Deiss

You may know Ryan Deiss from his popular podcasts like ‘’ 3 Reasons Why College is (still) a Lie’’. Ryan Deiss is the founder of Moz and the creator of the “Customer Value Optimization” tactic which has been very successful in bringing in strong results for any business trying to succeed online. Being the Founder and CEO of DigitalMarketer, Ryan Deiss continues to lead the most efficient and effective digital marketing techniques in the present time which makes him one of the best digital marketing influencers around the world.

 

 

 

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4. Rand Fishkin – The Leading SEO Expert

Rand Fishkin

If you’re into digital marketing, then probably you have seen this iconic mustache floating around the internet. Rand Fishkin is a leading SEO expert and entrepreneur, best known for being the co-founder and former CEO of the SEO software company, Moz. He also founded SparkToro, a software company that provides audience assessment and intelligence software solutions, allowing digital marketers to better understand their target audiences. Rand Fishkin is an inspiring figure in digital marketing; he is a well-known author and a keynote speaker who offers talks and training on digital marketing and entrepreneurial topics around the world.

 

 

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5. Larry Kim – Iconic Digital Marketer

Larry Kim

Digital marketing enthusiasts and content writers know Larry Kim as the founder of MobileMonkey Inc and WordStream, both are leading brands in the digital marketing industry. MobileMonkey Inc is proving to be one of the leading platforms in Facebook Messenger while WordStream has been a leading provider in keyword research. Larry was ranked as the #8 most popular author on Medium and he is a great contributor to CNBC and Inc. Magazine. As one of the best thought leaders and experts in Facebook Ads, Google Ads and Startups, Larry Kim is definitely not a digital marketing influencer to miss out.

 

 

 

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6. Jay Baer – New York Times Best-Seller

Jay Baer

Being the successful founder of five multi-million dollar companies and the author of six New York Times best-selling books, Jay Baer doesn’t require any further intro, but, he is best known as the founder of Convince & Convert. Jay’s digital marketing firm helps the world’s most iconic brands like The United Nations, Nike, Oracle, Hilton and Cicso. He is a web genius who has 26 years of experience in marketing and customer experience expertise. As one of the most iconic authors in the business world, it comes as no surprise that he makes the list for the top digital marketing influencers 2021.

 

 

 

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7. Lilach Bullock – The Digital Marketing Queen

Lilach Bullock

Lilach Bullock is not less than a digital marketing queen herself and that’s how she got crowned the Social Influencer of Europe by Oracle, not only that Forbes featured her on the list of Top 20 Women Social Media Influencers and Career Experts names her the #1 Digital Marketing Influencer. These titles don’t just come to any marketing professional, Lilach time and again proven herself to be one of the leading names in content marketing, sales funnels, coaching and website conversions. Also, she is the author of three Amazon best-selling books. All in all, Lilach is a well-known content marketing expert, strategist, professional speaker and social influencer with a long list of accomplishments.

 

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8. Joe Pulizzi – Award-Winning Author

Joe Pulizzi

Joe Pulizzi is best known as the founder of the Content Marketing Institute (CMI) and host of Content Marketing World, the world’s largest physical content marketing event. The Content Council honored him with the John Caldwell Lifetime Achievement Award for his extraordinary skills in content marketing. Pulizzi wrote best-sellers books such as Killing Marketing, Content Inc, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe Pulizzi is a digital pioneer, keynote speaker, award-winning author and fundraiser for the Orange Effect Foundation – a charity organization founded by Pulizzi and his wife to help children with speech disorders.

 

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9. Justyn Howard – Expert Social Media Marketer

Justyn Howard

Justyn Howard is the CEO of Sprout Social – A social media management and analytics Software Company that is helping more than 24,000 businesses, brands and agencies run their social media channels & campaigns more efficiently, now you know why he made the list as one of the top digital marketing influencers. Justyn Howard is a great leader to follow for any new advancements in the social media industry.

 

 

 

 

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10. Eric Siu – Brilliant Digital Marketer

Eric Siu

Eric Siu is best known as the co-host of the Marketing School podcast with Neil Patel, but there is so much we need to know about this brilliant mind. Having worked with international companies such as Amazon, Nordstrom, and UBER, Eric Siu is able to bring in business growth with his custom digital strategies. Besides, if your business makes more than $5m in annual revenues, you can reach out to him through LinkedIn and get his custom marketing strategy for your business for FREE.

 

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11. Barry Schwartz – Innovative Search Engine Marketer

Barry Schwartz

Being the Editor of the Search Engine Roundtable and News Editor at Search Engine Land, Barry Schwartz is an important specialist to follow for any innovative topics in search engine marketing. Also, Schwartz is the President and Owner at RustyBrick Inc and he specializes in helping businesses decrease costs and increase sales. If you’re interested in the changes and trends in search engine marketing, Barry Schwartz is one of the best digital marketing influencers to follow.

 

 

 

 

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12. Pam Moore – Queen of Conversion Optimization

Pam Moore 1

Pam Moore is the Founder and CEO of a social media and consulting agency Marketing Nutz that specializes in conversion optimization through digital methods. Pam Moore is one of the most outstanding international keynote speakers and specialists in digital marketing, social media, social selling and branding. She has been featured as a Social Power Influencer by Forbes. Also, Pam Moore has over 2 million followers across several social media platforms.

 

 

 

 

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13. Tommy Griffith – The Popular SEO Manager

Tommy Griffith

If both the AirBNB and PayPal bagged Tommy Griffith as the SEO manager just imagine his proficiency and skills in search engine optimization and content marketing strategies. Tommy Griffith is the founder of ClickMinded, which started as an SEO course in 2017 and has now turned into a full training ground for all topics in digital marketing including content marketing, email marketing and paid advertising. Definitely, Tommy Griffith is one of the leading digital marketing influencers to follow.

 

 

 

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14. Mari Smith – Queen of Facebook Marketing

Mari Smith

Do you know about Mari Smith? If not, then you need to join the growing force of 1,7+ million followers that know just how influential Mari is when it comes to Facebook marketing and other key business strategies. With her strong proficiency on the internet, she strives to consistently deliver relevant and valuable content to help entrepreneurs and business owners to accomplish their professional and personal goals. All in all, Mari Smith is one of the best world’s social media thought leaders to follow.

 

 

 

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15. Matt Bailey – The Famous Online Marketer

Matt Bailey

If you are in the digital marketing field, it’s important to know the leading authors in the industry and Matt Bailey is no exception to that. As Matt Bailey has quoted earlier he teaches us how to turn data into action. He is the person who developed online marketing workshops for big brands like Microsoft & Orange Telecom and presented search marketing training to Procter & Gamble. Surely, Matt Bailey is one of the best digital marketing influencers around the globe.

 

 

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16. Scott Stratten – Enthusiastic Digital Marketer

Scott Stratten

Scott Stratten is the president of UnMarketing. Not only that, Scott is one of the leading keynote speakers when it comes to the topic of disruption in digital marketing. He is well-known for his energy, passion, knowledge, and humor. Scott’s presentations help to bridge the gap between virtual business and real-world business, they not only make people laughing and thinking, but also doing. Nowadays, you can find Scott speaking at events for big companies like Walmart, Adobe, Microsoft, 3M, Saks Fifth Avenue and PepsiCo to name a few.

 

 

 

 

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17. Joanna Wiebe – The Queen of Copywriting

Joanna Wiebe

Joanna Wiebe is best known as the founder of CopyHackers the popular copywriting platform for startups and marketer, also she is the co-founder of Airstory. Joanna is a drag-and-drop document builder that is a great innovation for content writers. She has coached more than 50,000 people and well-known organizations to improve their content strategy and has also collaborated with big brands like Crazy Egg, MetaLab, Intuit, BT and Tesco. If you are looking for an expert in content marketing, then Joanna Wiebe is the person you need to follow.

 

 

 

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18. Heidi Cohen – The Popular Content Marketer

Heidi Cohen

Heidi Cohen is the chief content officer of Actionable Marketing Guide that provides marketing insights on content marketing and social media marketing, also she is the president of riverside marketing strategies. Heidi’s blog named the top content marketing blog in 2011 and the top social media blog in 2012 & 2013, so, you can be sure to get valuable knowledge and insights from her content. Heidi Cohen works with big companies like the New York Times Digital and Cheap Tickets/Cedant as a consultant.

 

 

 

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19. John Rampton – The Blogging Expert

John Rampton

John Rampton is an entrepreneur, a startup enthusiast, an investor a contributing writer for Entrepreneur.com, Forbes, Inc, and The Huffington Post. John was listed #2 on the Top 50 Online Influencers in the World by Entrepreneur Magazine and honored as a blogging expert by Forbes. John Rampton is a world-famous connector who specializes in content, branding, conversion marketing, leadership, and motivation.

 

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20. Jennifer Polk – The Leader in Multichannel Marketing

Jennifer Polk

Jennifer Polk is one of the leading experts in multichannel marketing and digital commerce. Jennifer conducts researches at Gartner for Marketers and she is proficient in digital marketing techniques to engage customers and to evangelize brands. She has a great understanding of the important needs of the Chief Marketing Officer and marketing leaders and her researches help professionals to meet their needs.

 

 

 

 

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21. Jeff Bullas – Prominent Digital Marketing Influencer

Jeff Bullas

Jeff Bullas is one of the most prominent digital marketing influencers in the globe and he is a respected keynote speaker, entrepreneur & best-selling author. Jeff has been named as Top Influencer of Chief Marketing Officers by Forbes and was featured on Entrepreneur’s Top 50 Online Marketing Influencers to Watch. He has expertise in content marketing, data visualization, analytics tools, marketing tips, social media, and blogging. You must follow Jeff Bullas to keep up with new and rewarding trends in content marketing.

 

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22. Gary Vaynerchuk – The Renowned Digital Marketer

Gary Vaynerchuk

Gary Vaynerchuk is one of the most talked digital marketing influencers in the present time. Gary is the chairman of VaynerXcand the CEO of VaynerMedia. He is a well-known public speaker and angel investor who made early investments in Facebook, Twitter, Venmo, and Uber. Gary Vaynerchuk has emerged as a popular digital marketing influencer by building up more projects like women’s lifestyle brnad PureWow, cannabis branding, and Green Street.

 

 

 

 

Get Connected with Gary Vaynerchuk:

23. Tim Ferriss – The Best Leadership Blogger

Tim Ferriss

Probably, you’d read the 4-Hour Workweek book, if not, at least you’d heard about it. Tim Ferriss has been featured as one of Fortune’s “40 under 40”. Not only Tim has consistently written best-selling business books but he has influenced millions of people with his “The Time Ferriss Show podcast“. Also, his blog has been ranked #1 on the Top 150 Management and Leadership Blogs and Tim is well-known for his early-stage technology investments with Facebook, Shopify, and many other big brands.

 

 

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24. Kim Garst – The Social Media Influencer

Kim Garst

Kim Garst is best known as one of the most influential digital marketers in the social media space. She is featured as one of the Top 10 Social Media Power Influencers by Forbes. Kim provides consulting services to Fortune 500 companies like Microsoft, IBM and Mastercard. She helps businesses with her unique social media marketing approach and creative business growth approach. Undoubtedly, Kim Garst is one of the best social media influencers to follow for the latest social media updates and strategies.

 

 

 

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25. Pat Flynn – Affiliate Marketing Expert

Pat Flynn

Pat Flynn runs one of the most influential blogs. With his blog, Pat provides insights into the latest and greatest strategies on affiliate marketing and other passive income strategies. Not only that, Pat Flynn is consistently publishing useful content on his podcast, newsletter, and YouTube channel. Also, Pat offers some of the best online business startup courses. All of these facts make Pat Flynn an “online digital marketing guru”.

 

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26. Joel Comm – The Blockchain King

Joel Comm

Joel Comm jumped into the world of blockchain and cryptocurrency in July 2017 with Martch leader Travis Wright. From their expertise, they came up with “The Bad Crypto Podcast” – one of the top blockchain-related shows in the world. Joel expertise doesn’t stop there, he has been an expert in live video marketing with tools like Facebook Live, Instagram Live, and Snapchat. With his proficiency in cryptocurrency and live video marketing, Joel Comm is one of the excellent digital marketing influencers to follow.

 

 

 

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27. Travis Marziani – The Ecommerce Expert

Travis Marziani

Travis Marziani’s “The Effective eCommerce Podcast” is one of the best free resources for people who’re looking to start their own online business. In his podcasts, Travis goes through each step from the beginning stages to more advanced strategies and gives you the real perspectives. Travis Marziani is one of those digital marketing influencers in 2021 who is transparent and trustworthy with his teachings.

 

 

 

 

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28. Brian Solis – The Expert Digital Analyst

Brian Solis

Brian Solis is a leading anthropologist, futurist, award-winning author, keynote speaker, and blogger. People who’re following Brian best known him as the principal analyst at the digital analyst group Altimeter. Also, Brian Solis has been named as one of the “greatest digital analysts of our time”. Brian Solis’s books help both small business owners and executives understand the relationship between technology and evolution. You can find Brian speaking at business and marketing conferences around the globe.

 

 

 

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29. Casie Gillette – Passionate Digital Marketer

casie-gillette

Casie Gillette is a passionate digital marketing professional and consultant who is currently working with a popular B2B marketing company KoMarketing, in Boston. Casie also a great author, you can find her articles on popular websites like Search Engine Land and the Salesforce blog. Even though Casie speaks at various events and conferences around the globe, specifically, you can catch her each year speaking at SMX West or Pubcon Vegas.

 

 

 

 

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30. Eric Enge – An Intuitive Digital Marketer

eric-enge

Eric Enge is the founder of Stone Temple Consulting and he leads the digital marketing team at Perficient Digital, and he creates digital marketing tactics that go beyond your typical marketing strategies. Eric is well-known for his lead author contribution to the popular book named “Art of SEO”, which is used as a textbook at many universities. Eric Enge expertise in digital marketing surely made him one of the leading digital marketing influencers in 2021.

 

 

 

 

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Conclusion

Digital marketing is one of the emerging and rapidly evolving industries, and it’s really important to stay on top of the latest industry trends to thrive your business on the digital front. Thankfully, the above listed top global digital marketing influencers are kind enough to share their best insights and digital marketing techniques via their social media channels and blogs. That’ll help you to keep up with the latest trends, updates and strategies on digital marketing.

Our diverse list of top global digital marketing influencers will continue to grow, so check for new updates regularly.

Meantime, let me know your favourite digital marketing influencer in the comments below!

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10 Smart Ways to Leverage Social Media to Grow Your Business

We can’t deny the fact that social media is part of our day-to-day life. All of us are connected with social media as consumers, marketers, or social beings. What started as entertainment now evolved to be one of the most powerful marketing channels for businesses. Therefore, it would be a real waste if you aren’t taking advantage of social media to grow your business.

Social media is a great way to digitally connect and interact with your target audience 24/7, which gives you the opportunity to create a loyal audience base for your brand. So, here are the ten best practices to use social media to grow your business.

Let’s get started!

1. Get to Know Your Target Market

Your target market

Knowing about your target market/audience is essential to growing your business through the power of social media. The clearer you are about your target audience, the better you understand what will appeal to your potential customers. And the less you know about your target audience, the less likely you’ll succeed through your social media marketing efforts. Find about your target audience by creating an imaginary customer profile or by watching out who your competitors are targeting.

2. Develop Your Social Media Strategy

Social media strategy

It takes time and effort to build a popular social media profile. But, at the same time, it’ll take proper strategy and planning. Always, you need to create a rock-solid plan to accomplish your goals, the same theory will apply to your social media. So, create your social media strategy on how are you going to create your posts? How often will you post it? Will you use social media influencers? Power of your user base? Make use of social media ads? And so on. Once you’ve determined these facts you can easily craft your social media strategy that’ll help you to leverage the power of social media to grow your business.

3. Focus On Your Posts Quality, Not Quantity

Focus your posts quality

Definitely, your goal isn’t about attacking your social media users with countless posts. It’s not quantity but the quality of your posts that benefit your social media users. So, make sure each of your social media posts conveys an important message or provides some unique information that is relevant to your target audience. This you can increase your social media engagement and build a loyal follower base for your social media channels.

4. Add Real Value On Social Media

Real value on social media

Always strive to provide real value through your social media posts. What do your social media posts achieve? Is it motivational or educational? Does it answer a question your target audience might be wondering? Does it help to motivate people out there to acquire a certain lifestyle? Create useful social media content for your target audience, be it insightful infographics, blog posts, or tutorial videos. Adding value will make your social media content and brand stand out, and your audience will consider you as a reliable and thoughtful brand.

5. Follow High-Profile Social Media Accounts

High profile social media

When you started to follow other high-profile social media accounts that will create the first bits of visibility for your brand. You can also measure what was working for those high-profile social media accounts that were already at the top of their game. Altogether, following high-profile social media accounts will help you to gain your visibility and allows you to identify solid ways to thrive your social media performance.

6. Regularly Comment, Share, And Like 

Regularly Comment, Share, And Like

According to its name, social media is a very social platform. That’s why it’s important to get out there and find interesting pieces of content to comment on, leave likes, share that information, and reply to others’ comments. This practice gives increased visibility to your brand as well as makes your business more personal and approachable among your audience. In nutshell, if you’re really serious about leveraging social media to grow your business, regularly commenting, sharing, and liking is the best way to build a relationship with your social media audience and in return, you’ll receive their loyalty which enhances your business growth.

7. Leverage The Power Of Social Media Influencers

social media influencers

When you’re a newbie on social media, it’s a bit hard to reach your target audience, this where you need the help of social media influencers. As social media influencers can leverage the power of their large and highly engaged audience to promote your brand, products, or services on social media. Many businesses and newcomers use this approach to expand their reach at the earlier stage. But, just make sure that you work with social media influencers who have an audience base that is aligned with your own brand’s target audience.

8. Focus More On Social Media Networking

Focus social media networking

In-person networking is quickly being overpowered by social media networking. Now, social media networking can help you reach hundreds of thousands of potential customers online. Also, social media networking can help you reach new markets to expand your business and enhance your customer service. So, network as much as possible to grow your business and brand visibility. You can join fan pages and social media groups to expand your network and target market, also by participating in the group discussions and value to those discussions you can gain visibility for your brand.

9. Don’t Be Too Promoting & Hard Sell

Don't be too promoting

You need to understand that it’s not always about promoting. If you really want to use social media to grow your business, you have to spend some quality time deliver valuable insights, information, and resources to your customers that benefit them. It can be motivational, inspirational, or entertainment. Simply, you should always aim to add value to your social media posts. This is why it’s best to avoid pushing too hard with your selling and sales promotion because it’s will ultimately push your potential customers away from your business.

10. Make Your Buying Journey Easy For People

Buying journey easy

With smartphone usage sky-rocketing in recent years, most people accessing their social media accounts on their mobile phones. So, it becomes essential to make your social media channels accessible on mobile devices, also you need to make your business website responsive to mobile devices. Add your website link in your social media profiles, ensuring that your website has a mobile responsive design, and make sure your purchase process is refined for mobile devices so that people can simply and easily buy whatever they need that you’re vending. The easier you make it for them to buy, the more likely you’ll be to close the sale.

Conclusion

Thanks to the digital world we’re currently living in, social media has evolved from just being used as an entertainment channel to a marketing platform where you can build a strong connection with your target audience and effectively sell your products or services. Utilize the above mentioned ten tactics you can take advantage of what social media has to offer. Leveraging the power of social media will pave the path to grow your business successfully in no time!

Have you already started to leverage social media to grow your business? Do you follow any of the above-mentioned tactics? Let me know them in the comments!

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