DTC eCommerce: How to Win Over Customers and Drive Sales in 2024


The direct-to-customer (DTC) model business is growing tremendously and it has revolutionized the retail industry. According to eMarketer’s study by 2024, the DTC market is predicted to grow by over $160 billion.

However, there is no doubt that 2024 will likely provide more challenges for DTC businesses seeking to expand. In this article, we will cover What is DTC E-commerce, its pros and cons, examples of successful DTC brands and their strategies to overcome common challenges and stay on top.

What is the Direct to Consumer (DTC) E-commerce model?

what is the direct to consumer

The direct-to-consumer e-commerce model is an online retail model where brands sell their products directly to their customers through their online platforms rather than using third-party intermediaries or brick-and-mortar stores.

In the traditional retail business model, the product reaches the consumer through the manufacturer to wholesaler to distributor to retailer and finally in the hands of consumers but the DTC model bypasses the traditional distribution channels and builds a direct connection with their audience.

The main goal of the DTC business model is to build long-lasting relationships with customers by understanding their needs and delivering personalized experiences to satisfy their needs. DTC’s business model is solely responsible for the entire customer journey starting from product development, marketing, sales and customer support.

Benefits of the DTC E-Commerce Model

benefits of the DTC E Commerce model

DTC E-commerce model offers numerous benefits to the brands to compete in the digital landscape. Let’s look into the key benefits;

  1. Build Strong Customer Relationships & Deliver Personalized Customer Experience

DTC e-commerce allows for more personalized interactions with customers, you have full control over your customer’s experience. DTC Brands have the opportunity to gain an in-depth understanding of who are their customers, interests, preferences and their purchase behaviour. By analyzing this valuable customer data, brands can tailor their marketing efforts to individual preferences, fostering stronger customer retention and customer loyalty.

  1. Increased control over brand messaging

Unlike traditional retail, DTC has full control over pricing, customer data, product, marketing, sales, brand and reputation which makes them stand out from the competitive landscape. The main core advantage of DTC is to craft their own brand’s voice.

  1. More access to Customer Data

For many years manufacturers relied on retailers to get access to customer data, but in the age of e-commerce, customers purchase directly from the stores, where you are able to gain valuable insights about your target audience. So based on the insights you can plan your marketing efforts and satisfy the customers’ pain points.E

Top 5 Examples of DTC Brands That Are Excelling

Let’s look at some rocking DTC brands and their successful marketing strategies to


Allbirds 2

Allbirds is well known for producing eco-friendly fashionable footwear for men and women. They prioritize direct sales through a user-friendly online shopping experience. Recently they have launched their own app where they have created a space to have direct communication with their customers and deliver bespoke experience overall.

Warby Parker

Warby Parker

Warby Parker has been a market leader in the eye industry for more than 10 years and revolutionized the traditional eye industry by offering affordable elegant glasses through their online platform. Warby believes that it’s unnecessary for you to make repeated visits, to the optometrist to find the frames that suit you, so to improve customer experience, their in-house team decided to make chic frames for contemporary consumers, where they can try those frames from home and they ship them for free. This unique feature allows them to build a convenient shopping experience for their customers.

Dollar Shave Club

Dollar Shave Club has transformed the male grooming market by delivering men’s razors and grooming products directly to customer’s doors through a subscription-based model. DSC is well known for its witty marketing campaign, the brand has grown out through a viral YouTube funny video that targeted men. They eliminated the intermediaries and supply chain costs and delivered razors at an affordable price. Also, to improve customer retention they targeted a subscription model where the customer receives the product regularly.



Casper disrupted the mattress industry by delivering the mattresses directly to customers with return policies. This brand has simplified the mattress-buying process and enhanced the customer experience


Glossier is a beauty brand that has built a cult-like following. Glossier focuses on building a strong brand identity through social media and customer engagement. By leveraging user-generated content and influencer partnerships, they created a community-driven brand that resonated with their target audience.

Proven DTC Marketing strategies to grow your DTC brands

proven DTC marketing strategies
  1. Build Your Strong Brand Identity

If you are looking to expand your business into a DTC business model, you must have a strong brand identity to hook your customers. Your brand image is the core of building an emotional connection with your customers. Generally, customers don’t trust the products available online, they always look at whether this brand is trustworthy or not. So it’s vital for brands to build trust among the customers with a strong brand identity. However, if you have a strong brand image you must ensure that it’s consistent across all marketing channels which will make customers recognize you.

Building a strong brand identity is essential. With fierce competition in the DTC E-commerce market, brands must stand out by creating a compelling brand story and values that resonate with their target audience. This will help build customer loyalty and differentiate the brand from competitors.

  1. Speak to your customers

Continuously engage with your customers through surveys, feedback forms and social media to identify the customer interests, pain points and expectations. Providing outstanding customer service can set DTC brands apart. Quick responses, helpful support, and hassle-free returns build trust and loyalty.

  1. Expand and Diversify your marketing mix

Market your brand through a diversified marketing mix such as social media, connect with influencers (influencer marketing), content marketing and paid advertising to build brand exposure and reach a larger audience.

One of the proven ways to build trust with your target audience is through user-generated content. Encourage customers to share their reviews and experiences about the brand which will help to enhance trust and credibility.

  1. Personalize Customer’s experience

Personalization is the biggest weapon to build a closer connection with customers. DTC brands should invest in personalization to stay ahead of the competition. Customers want to feel them as special. So to improve their customer experience offer product suggestions based on their individual preferences, which makes them unique and feel that they are getting what they want.

  1. Collect Customer reviews

Encourage customers to post positive reviews and leave testimonials on the website and other online platforms. These reviews create a positive image of the brand and influence the prospect to make a purchasing decision.

  1. Establishing strong logistics

DTC brands can greatly benefit from collaborating with e-commerce logistics providers and utilizing technology to ensure inventory management, efficient order tracking and quick delivery.

  1. Offer multiple shipping and payment options

Don’t restrict your customers with limited payment options and shipment methods. Offer various shipping methods from express to standard and provide more secure payment options.

Elevate your DTC experience in 2024

In summary, DTC E-commerce is not just a trend, it’s a transformative approach that reshapes the retail market. It empowers brands to build a direct connection with customers, fostering customer loyalty through delivering personalized shopping experience and leading to improved revenue.

 If you want to improve your DTC marketing experience and scale your business in 2024? DTC brands continuously need to innovate, embrace creativity,  data-driven strategies into their business model to stay ahead of the curve.



Hey, this is Verginiya Patrick, Senior Manager - Enterprise Digital Marketing and Operation, with extensive experience in developing data-driven marketing campaigns and strategies, successfully managing marketing teams, and monitoring the performance of digital marketing campaigns.

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Top 10 Sure-Fire Instagram Best Practices for Growth in 2024

The ecosystem of Instagram has experienced significant changes over the years and converted into one of the most popular and influential social media platforms. Day by day the competition for grabbing audience attention is growing on Instagram, therefore it has become more crucial for brands to adapt and implement new strategies for their Instagram marketing. In this article we will check out the ten sure-fire Instagram best practices that can help your brand skyrocket its reach, nurture new followers and achieve exceptional growth in 2024.

However, it’s important to understand that you can’t accomplish your Instagram account growth by overnight. Usually, most of the Instagram business accounts have an average monthly follower growth rate of, around +1.25%. With that said, let’s take a close look into these tried and tested Instagram best practices and see if you can outperform this benchmark to successfully elevate your Instagram account growth.

Without further ado let’s get started!

Top 10 Instagram Best Practices

1. Leverage the Potential of Engaging Content

Leverage the Potential of Engaging Content

Delivering engaging content is one of the essential Instagram best practices to grow your Instagram account. Therefore, create engaging content that best resonates with your target audience. You can create and share attention-grabbing images, and videos with good descriptions/captions that connect with your industry niche and target audience demographic. Furthermore, you can make use of interactive content like polls, and other engaging content features to spark fruitful interaction from your Instagram followers. Remember, Instagram is primarily a visual social media platform, so upholding its aesthetic nature is really important to boost your growth on Instagram. Build a cohesive Instagram feed by perfectly integrating your branding elements. Showcase high-quality visuals that reflect your brand’s core personality and values, this practice can help you attract new followers and also encourage profound engagement from them.

2. Embrace the Trends of Reels and IGTV


Instagram itself states,

“Reels is the best place to grow creatively, grow your community, and grow your career.”

Reels and IGTV are content creators’ most favourite features on Instagram, utilizing them is one of the smart Instagram best practices. Even the recent statistics on Instagram show that most of the Instagram users spend around 20% of their time on the app watching Reels alone. Doesn’t it show the power of Reels? That’s why, it’s a smart move to make use of these features to expand your reach within the Instagram community. One of the key things to keep in mind when using Instagram reels is to create engaging, informative and trending videos that properly align with your brand’s unique identity and messaging strategy. By creating these relevant & engaging Reels, you can increase your brands visibility on Instagram and ultimately expand your Insta followers.

3. Use the Power of Instagram Stories

Through Instagram Stories, you can provide an authentic glimpse into your brand’s day-to-day activities, that’s why it’s included in the top 3 Instagram best practices. Additionally, stories give an opportunity to connect with your audience on a personal level. Therefore, use Instagram Stories to showcase the unique aspects of your brand, share behind the scenes moments of your staff, and run time limited promotions for your bestselling products or services. By using the smart features like stickers and Swipe Up links in your Instagram Stories, you can drive traffic directly to your website or landing pages from the stories. (Note; These features are inclusively accessible for Instagram accounts with over 10K followers).

4. Enthusiastically Engage with Your Insta Audience


You can get more viewers to your Instagram Account through posts and Reels, this is why reels are one of the popular Instagram best practices. But, in order to convert them into long-term followers you need to actively engage with them. Even Instagram also echoed the same.

“The easiest way to turn casual followers into fans is by liking, replying and resharing their responses. Just show you care! ❤”

Fostering a strong and authentic connection with your audience is one of the Instagram best practices for long-term success. Therefore, make it a high priority to like and respond to your followers’ comments, direct messages and any mentions of your brand on the Instagram platform. You can also express your appreciation for your followers’ engagement and loyalty by resharing their valuable comments or actively taking part in conversations with them. This practice will aid you in growing your Instagram community and increase the sharing rate of your Instagram posts among a wide range of audience.

5. Join-Force with Influencers and Partners

Teaming up with the right Instagram influencers is one of the effective Instagram best practices to promote your brand. Look for influencers whose values and styles best align with your brand and work together with them to get your brand name in front of your target audience to make them actively engage with your brand. Additionally, consider partnering with businesses or brands that positively complement your products or services, this way you can promote your products/services to a new range of audience. Collaborating with influencers and businesses will give a significant boost to your Instagram account growth.

6. Create Attractive Shoppable Posts

Create Attractive Shoppable Posts

Shoppable posts are one of the attractive features on Instagram. This unique feature allows you to tag your products or services directly in your posts and enabling users to make instant purchases within the app. This all-in-one shopping post feature can greatly enhance the buying experience for your customers and significantly increase the revenue for your business. Spend quality time to create attractive and informative shoppable posts and encourage your potential buyers to make instant purchases.

7. Use the Ultimate Power of User Generated Content (UGC)

Encourage your Instagram followers to create and share content featuring your brand, products or services. Then repost the UGC on your Instagram feed or stories while giving credit to the original post creators. This way you can showcase actual social proof of your brand and prove how your brand influences real people. This will establish a connection with your followers and foster a sense of community around your brand. Promoting UGC will ultimately leading to increased growth for your Instagram account. Moreover, you can save time and effort from creating new content.

8. Carefully Choose Relevant Post Hashtags

Carefully Choose Relevant Post Hashtags

Hashtags are a way to increase the reach of your Instagram posts, which’s is one of the crucial Instagram best practices for achieving growth on the platform. Research trending hashtags in your niche and include niche hashtags in your posts but be cautious about using overused or spammy ones. Hashtags help you boost the visibility of your posts in Instagram search results. It’s also important to strike a balance between niche and trending hashtags for improved search visibility. Additionally, consider creating unique branded hashtags that reflect your brands identity. Having a planned approach to using hashtags can greatly assist you in gaining new followers on Instagram and broadening your visibility in Instagram searches.

9. Consistently Post at the Right Time

Consistently Post at the Right Time

When it comes to growing your Instagram account, attracting new followers is one part of the equation. The other crucial aspect is keeping those followers and continuously increasing your followers count. This requires consistency. To keep a presence on Instagram it’s important to create an Instagram content calendar and stick to a posting schedule. You can use Instagram Insights to figure out when your audience is most active and plan your posts accordingly. By being consistent and posting at the right times on Instagram you’ll ensure that your content reaches a large portion of your followers and increases the chances of your posts going viral. This is the reason it’s included in the top 10 Instagram best practices.

10. Analyzing and Optimizing Your Instagram Performance


Assessing your Instagram Insights allows you to understand which content resonates best with your target audience. That’s why it’s one of the Instagram best practices, so, take a look at metrics like reach, engagement, and followers growth rate to check how well you’re performing on Instagram. Additionally, keep an eye out for emerging trends & styles and adjust your Instagram strategy accordingly to stay relevant. Use the data collected from the Instagram metrics and insights to optimize your content strategy on Instagram to maximize its growth potential.

In conclusion

Instagram is a social media platform that requires creativity, strategic thinking and consistent effort to stay ahead. To expand your reach and engagement with your audience on Instagram, it’s important to make the best use of the features like Reels, Stories, User Generated Content, Influencers and Hashtags. Furthermore, embracing the posts trends, actively engaging with your followers, and keeping a regular posting schedule will contribute to significant growth. It’s also crucial to prioritize aesthetics and data driven insights in order to fine-tune your approach for success on Instagram in 2024. So, what are you waiting for? Go ahead. Happy Instagramming!

If you found these Instagram best practices useful, please feel free to share this article with others!

Remember to leave your comments as well!



Abirika Soolabanee working as a Senior Manager - Inbound Marketing & Branding at Prime One Global. She is a certified content and Inbound marketer with five years of experience. Bringing expertise in content marketing, inbound marketing, branding, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Inbound Marketing, Branding and Blogging. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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Top 6 Game Changing B2B Marketing Analytics Trends for 2024

The B2B marketing is constantly changing, making it crucial to stay updated. Every B2B marketer has to be aware of a number of Captivating trends and advancements in marketing analytics as we look ahead to 2024. Let’s explore these trends in a simple and engaging way.

1. Simplified Analytics with GA4

2. Machine Learning Platforms and Tools Are More Accessible

3. Intersectional Data Provides a Deeper Level of Targeting

4. Understanding Customer Experience and Journey

5. AI Continues to Evolve

6. First-Party Data Helps Draw Actionable Insights

01. Simplified Analytics with GA4

Google Analytics 4 (GA4)

Google Analytics 4 (GA4) has made analytics more user-friendly than ever before. It uses generative AI to quickly identify the most important key audience segments and characteristics, such as demographics and user preferences. these elements are crucial for manual segmentation, It’s much easier for all kinds of businesses to understand their users and their behaviors and simply tailor their strategies accordingly.

Earlier, you need to understand the data science and specific terminology in order to uncover answers in your data. But using GA4, you can quickly obtain insights by asking questions in plain language. I would say It’s a game-changer that simplifies B2B marketing analytics, empowering users to make better decisions without diving deep into data science. This will be more beneficial for all the B2B Marketers.

2. Accessibility of Machine Learning Tools


Machine learning empowers computers or systems to learn and make predictions or decisions without being Specifically programmed. It involves developing models and algorithms that adapt and improve over time as they are exposed to more data.

Machine learning platforms and tools can be used by B2B marketers to create marketing material, create visuals, and more. And the best news is that you can use a variety of machine learning packages today for your own B2B marketing analytics projects.

Let me give you an example, TensorFlow, an open-source machine learning framework by Google, allows you to build and train machine learning models, even for predicting future trends based on your data.

Think about building models that predict how keywords will rank or estimate conversions based on website traffic. These tools offer exciting opportunities for “what-if” scenarios.

3. Intersectional Data Provides a Deeper Level of Targeting


Intersectional data considers various dimensions of identity, It involves analyzing data that captures the various dimensions of identity, such as:

  1. Race
  2. Gender
  3. Age
  4. Socioeconomic status
  5. Ethnicity

By examining these identities B2B marketers can create targeted and inclusive marketing strategies.

Rather than making broad assumptions,  intersectional data allows marketers to grasp how these overlapping factors impact consumer behavior. This results in messaging and products that cater to a wide range of audiences.

4. Understanding Customer Experience and Journey


It is crucial to have an understanding of the customer journey in order to carry out marketing strategies. Nowadays B2B marketers are placing emphasis on mapping. Analyzing the entire customer experience from start to finish. This involves identifying touchpoints, channels and interactions that occur from the stage of awareness all the way through to post-purchase.

By utilizing GA4s range of data and models you can gain insights into areas where your customer journeys might require adjustments. For example pinpointing the moment, for email conversions or uncovering overlooked content can result in making informed decisions that ultimately boost sales.

5. The Growing Influence of AI Technologies


AI’s role in B2B marketing will continue to grow. It’s not just for generating content anymore; now, it also powers interface-less technology. This allows marketers to directly interact with AI powered applications enabling them to receive data driven answers without requiring coding knowledge.

It is essential to understand that we’re not talking about modeling like ChatGPT. Instead we’re emphasizing the rise of no interface technology, which allows marketers to directly interact with AI powered applications without needing coding skills.

This implies that B2B marketers can efficiently acquire data supported solutions to their queries providing them with insights even if they don’t possess expertise in data science. AI is the foundation of all these advancements and makes for an exciting future.

6. The Power of First-Party Data


First party data collected directly from customers or users holds value. With GA4 you can leverage this data to create targeted audiences based on attributes and behaviors. By adopting this insight driven approach you can shape content creation optimize campaigns and align marketing strategies, with the needs of your audience.

In GA4, the data you have access, to consists of real world information that can be traced back to individuals (PII) or automatically collected website traffic through cookies. Your company is responsible for owning and managing this data ensuring that privacy regulations and data security are upheld.

With GA4 you can utilize this first party data to create targeted audiences based on parameters and segments you define. This allows B2B marketers and website professionals to gain insights about their audiences characteristics, behaviors and interactions. By leveraging this first party data it transforms the way we approach analytics as it enables us to truly understand our audiences needs and directly take actions.

For instance, by utilizing your first party data you can gain an understanding of your customers requirements and challenges. These insights can then be used to inform content creation optimize campaigns and develop marketing strategies that align with the expectations and goals of your audience.

Wrap Up

In summary, B2B marketing analytics is at the edge of innovation. GA4, machine learning, intersectional data, customer journey modeling, no-interface AI, and first-party data are the tools that will shape the future of B2B marketing. By embracing these trends, your organization can thrive in the dynamic landscape of 2024.

Are you ready to leverage these trends for your B2B marketing success? Contact us to explore how these strategies can be customized to your unique needs. The future of B2B marketing awaits, and we’re here to guide you toward success.



Nigetha Thurairajah, Senior Digital Marketing Manager for Partner's Growth at Prime One Global, Nigetha Thurairajah, Senior Digital Marketing Manager at Prime One Global, having more than 10 years of experience in Digital Marketing industry, specializing in Analytics and Conversion Rate Optimization. Skilled in Search Engine Optimization (SEO), Content Marketing, Analytics, Google Trends, Site Analysis, Web architecture, Competitor research and Keyword Research. I am extremely passionate about public speaking and doing podcast 🙂

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How Predictive Analytics Transforms Marketing and Advertising Strategies

Have you heard about Predictive analytics? It is really cool and powerful tool that can help businesses and organizations make informed decisions by forecasting future events or trends. This type of analysis can be used to make predictions about a wide range of business operations, including marketing and advertising. In this article, we will explore how predictive analytics is used in marketing and advertising, including its benefits and some of the challenges that organizations face when implementing predictive analytics.

What is Predictive Analytics?

predictive analytics

Predictive analytics is a type of advanced analytics that leverages statistical modeling, data mining, artificial intelligence, and machine learning techniques to analyze data and forecast future trends in marketing, customer behavior, and campaign results. Essentially, it entails utilizing algorithms, data, and statistical models to uncover patterns and trends in past data and make predictions about future events.

The Importance of Predictive Analytics in Business Strategy.

Although predictive marketing is not a new concept, its individual techniques and applications have been used by marketers for many years to improve their marketing campaigns and enhance their products’ targeting. However, with the incredible advancement of data science and analysis in recent years, along with the emergence of technologies, predictive analytics has become more accessible and affordable for almost any business. There are benefits of predictive analytics, Let’s look at some of the key benefits of predictive analytics:

Power of Predictive Analytics

  1. Improved Customer Targeting:  Predictive analytics enables businesses to gain a deeper understanding of their customers by analyzing their past behavior, preferences, and demographics. By leveraging this valuable information, businesses can create highly targeted and personalized marketing campaigns that resonate with customers and drive engagement. This precise targeting increases the likelihood of capturing customer interest and fostering meaningful connections with the audience.
  2. Increased ROI: By using predictive analytics to determine the most effective marketing channels and campaigns, businesses can allocate their resources with greater efficiency and effectiveness. This can lead to increased ROI and a better overall return on investment.
  3. Enhanced Lead Scoring: Predictive analytics helps businesses to accurately identify leads with the highest conversion potential, leading to enhanced lead scoring. By analyzing factors like website behavior, demographics, and engagement history, businesses can prioritize their sales efforts and focus on the leads that are most likely to convert into customers.
  4. Improved Customer Retention: Predictive analytics can support to the businesses to identify the customers who are in the risk of churn and taking proactive measures to retain them. By analyzing the past data such as purchases, engagement history, and customer feedback, businesses can identify patterns that indicate a customer may be at risk and take action to prevent them from leaving.
  5. Competitive Advantage: Finally, businesses that use predictive analytics in their marketing strategies can gain a significant competitive advantage. By using data and analytics to make better-informed decisions, businesses can stay ahead of the curve and stay ahead of their competitors.

How to integrate predictive analytics into your marketing campaigns?

predictive analytics in marketing

Let’s look at how to integrate predictive analytics into your marketing campaigns. Integrating predictive analytics into your marketing campaigns can help you to make better-informed decisions and improve the effectiveness of your campaigns. Let me give you some steps to follow:

  1. Define your objectives: The first step is to clearly define your marketing objectives. What are you trying to achieve? Are you seeking to enhance sales growth, enhance customer engagement, or mitigate customer churn? Once you have a clear understanding of your goals, then you can start to identify the metrics and data points that will help you measure progress toward those objectives.
  2. Collect and analyze data: Collect data from various sources, including customer behavior data, demographic data, and social media data. Analyze the data to identify patterns and trends that can help you make predictions about future customer behavior. There are many tools available that can help you collect and analyze data, such as Google Analytics, IBM Watson, and Tableau.
  3. Build predictive models: Once you have collected and analyzed your data, you can use machine learning algorithms to build predictive models. These models can help you forecast future customer behavior, such as which customers are likely to churn, which customers are likely to buy a certain product, or which customers are likely to respond to a particular marketing message.
  4. Test and refine your models: It’s important to test your predictive models to ensure they are accurate and effective. You can do this by running A/B tests, where you compare the performance of your predictive model against a control group. Use the insights gained from these tests to refine your models and improve their accuracy.
  5. Implement your models into marketing campaigns: Once you have built and tested your predictive models, you can integrate them into your marketing campaigns. Use the insights gained from your predictive models to tailor your messaging, offers, and promotions to specific customer segments. For example, you might send a targeted email campaign to customers who are most likely to be interested in a particular product.
  6. Monitor and measure results: Finally, monitor and measure the results of your marketing campaigns to see how well your predictive models are performing. Use the insights gained from your analysis to further refine your models and improve their accuracy over time.
Three examples of predictive analytics in marketing:


Example of Predictive Analytics

1.Customer Lifetime Value (CLV) Prediction

Predictive analytics can be used to forecast a customer’s potential future value to the business, based on their historical purchase behavior, demographic information, and other relevant factors. This information can help marketers to identify high-value customers and tailor their marketing efforts to maximize their lifetime value to the business.

2. Churn Prediction

Predictive analytics can be used to identify customers who are at risk of churning, based on their behavior, purchase history, and other factors. This information can help marketers to intervene with targeted retention efforts before the customer leaves, increasing the likelihood of retaining them and reducing churn rate.

3. Cross-Selling and Upselling

Predictive analytics can be used to identify which products or services a customer is most likely to buy based on their purchase history, browsing behavior, and other factors. Marketers can use this information to recommend complementary products and services to the customer, increasing the likelihood of cross-selling and upselling.

Wrapping up


As I said in the beginning, predictive analytics is a really valuable tool for businesses and organizations these days. It helps them make smart decisions based on data and statistical models. At Prime One Global, we understand the power of predictive analytics and its impact on marketing success. Discover how our team leverages predictive analytics to personalize targeting, optimize ROI, and enhance customer understanding. It’s all about gaining that competitive edge, you know? So, when it comes to marketing campaigns, integrating predictive analytics is key. It involves defining your goals, collecting and analyzing data, building models that predict outcomes, testing and refining those models, and then using them in your campaigns. And the best part is, you can keep an eye on how it’s all performing and make adjustments as needed. With predictive analytics, businesses can make smarter marketing decisions and improve their overall performance. As technology and analytics keep advancing, predictive analytics will only become more crucial for businesses that want to stay ahead of the game and achieve their marketing goals. Take your marketing strategies to the next level with Prime One Global. Visit our website today to learn more and unlock the potential of predictive analytics for your business.



Nigetha Thurairajah, Senior Digital Marketing Manager for Partner's Growth at Prime One Global, Nigetha Thurairajah, Senior Digital Marketing Manager at Prime One Global, having more than 10 years of experience in Digital Marketing industry, specializing in Analytics and Conversion Rate Optimization. Skilled in Search Engine Optimization (SEO), Content Marketing, Analytics, Google Trends, Site Analysis, Web architecture, Competitor research and Keyword Research. I am extremely passionate about public speaking and doing podcast 🙂

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Prime One Global (PVT) LTD Joins the Prestigious International Trade Council

international trade council

May,8, 2023

Prime One Global (PVT) LTD


[email protected] 

Prime One Global (PVT) LTD – Joins the Prestigious International Trade Council

Prime One Global (PVT) LTD – Vavuniya, Sri Lanka, an emerging performance marketing agency, is pleased to announce its new membership with the esteemed International Tra de Council (ITC). By joining the ITC, Prime One Global (PVT) LTD becomes part of a global network of business leaders and government officials spanning 179 countries.

The International Trade Council is a prestigious organization that fosters international trade and economic development. The council is renowned for providing its members with valuable resources, networking opportunities, and professional support to help them thrive in an increasingly competitive global market.

prestigious international trade council

Prime One Global’s membership in the ITC is a testament to its commitment to excellence and growth in the performance marketing sector. As a member, Prime One Global will have access to a wide range of opportunities and services, including introductions to government ministries, business incubation support for entering the US market, and access to new international trade opportunities.

Furthermore, Prime One Global will be able to participate in live web conferences, attend the annual Go Global Awards conference, and gain exposure through the ITC’s extensive promotional channels. As an ITC member, Prime One Global proudly joins the ranks of leading businesses and government officials who are dedicated to promoting international trade and economic development.

This membership signifies Prime One Global’s continued dedication to excellence, innovation, and global collaboration within the performance marketing sector. For more information about Prime One Global, please visit: www.primeone.global. To learn more about the International Trade Council, visit ITC Website.

About Prime One Global:

Prime One Global LLC is a globally renowned multinational performance marketing agency specialized in delivering top-tier, full-stack digital marketing strategies and results-oriented solutions to emerging global brands.

about prime one global

Our award-winning approach and industry expertise make us a trusted partner for businesses seeking to optimize their marketing efforts and achieve exceptional results in today’s competitive digital landscape.

About the International Trade Council:

The International Trade Council is a global, peak-body chamber of commerce that fosters international trade and economic development. With members spanning 179 countries, the ITC provides valuable resources, networking opportunities, and professional support to help businesses and government officials succeed in a competitive global market.

member of the international trade council

For more information, visit https://www.tradecouncil.org.


Sharanyan Sharma

Sharanyan Sharma is a highly accomplished Sri Lankan technology entrepreneur and digital marketing consultant, whose exceptional achievements have earned him widespread recognition in the industry. He is renowned as the founder of the globally acclaimed company, Prime One Global, which has been honored with numerous prestigious awards for its exceptional contributions to the field.

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Unleash Your B2B Lead Generation: Secrets to Generate High-Quality Leads and Fuel Business Growth

Every B2B business is in the process of attracting the right high-quality leads to sustain itself in the competitive market. In today’s fast-paced world, it’s more challenging for every business in the B2B domain than ever to capture the attention of your target audience amid countless distractions. So businesses should have an effective B2B lead generation strategy in place that increases and automates the lead generation, but the ugly truth is you have to customize your approach to fit your organization, industry, product/service and audience. 

In this blog post, we will walk you through the best B2B lead generation strategies that fit your business in 2023 to maximize your ROI.

b2b lead generation strategies

What is B2B Lead Generation?

B2B Lead Generation is the process of identifying potential customers for your product or service and nurturing them to purchase. Lead generation is a critical and initial stage in the sales funnel and guides potential customers throughout the funnel and persuades them to buy your product or service. B2B lead generation involves collecting information about potential customers such as name, email address and company name and then feeding the information further down the sales funnel.

B2B Lead Generation Process

The sales and marketing team plays a crucial role in the lead generation process. Ideally these two departments will be cohesively aligned and create a proven lead generation framework to convert their prospects into paying customers.  If you’re serious about boosting your sales, you need to follow an enticing lead-generation process. But do we know the actual process of generating B2B leads?

b2b lead generation process

✅ Step 1
Identifying your B2B Sales Lead

The first step in the lead generation strategy is finding the contact information (name, email, address..) of the potential customer. But it’s crucial to know who is the prospect you want to get in touch with.  Start by creating a buyer persona, which includes their industry, job title, where they go for information and what are the pain points they have.

Once you have a clear picture of the prospects with whom you need to be in touch, you can create targeted marketing campaigns that speak to the specific needs of your ideal customers.

✅ Step 2
Contacting Potential Leads

Now you have a database of your potential high-quality leads, it’s time to reach the potential leads. The sales team or representative can reach out through SEO, Content marketing, paid advertising, cold calls, email or social media. To optimize the effectiveness of your strategies, it is essential to maintain a sharp focus on the persona(s) you have developed and remain flexible and adaptable to refine and tweak your approach as you progress.

✅ Step 3
Qualifying and Prospect High-Quality Leads

As sales reps start to interact with the leads, it’s important to determine how likely they are to buy. It can be understood by identifying the stage of lead in the buying process.

☑ Awareness Stage: In this stage, the potential buyer is aware of a problem and seeking a solution and they start to learn more about it. They’ll be reading blog posts and case studies , downloading white papers or either perform web searches.

☑ Consideration Stage: At this stage, the potential buyer knows the actual product/service needed. They begin to research more about the products/services but yet not ready to purchase.

☑ Decision Stage: At this stage, the lead has done maximum research and filtered the vendors that suit their needs. They are likely to have meetings, book demos, and check in with other decision-makers in their organization to make a purchase. Sales Reps need to initiate nurturing campaigns to turn leads into buyers.

Keep in my mind the efforts you make in the awareness stage won’t work in the decision stage. For example creating awareness through social media, blog posts and emails works at awareness but won’t help leads to make a decision; at this stage, they prefer demo calls or either free trials.

✅ Step 4
Closing a Deal – Make a sale

Success! You have successfully closed the deal with the lead and converted them to customers. They’ll now be transferred to customer success for onboarding.

B2B Lead Generation Strategies that Work on 2023

Most of B2B companies focus on generating high-quality leads than high-quantity leads. The best way to generate qualified leads is to have an enticing B2B lead generation strategy in place. Businesses need to tailor their strategy around your industry, product/service and buyer. There is no single one size fits all solution, your sales and marketing team needs to experiment, learn and implement multiple lead generation strategies until you find the best that suits you. Ready to explore? Below we shared proven 8 b2b lead generation strategies to increase your sales. b2b lead generation strategies 2023
  1. Run an A/B Tests 
  2. Generating leads is crucial for the growth and success of your business. You can’t nail down your marketing and outreach strategies on the first attempt. In fact, many businesses don’t. This is where A/B testing comes in. It isn’t quite easy to identify which campaign is the most effective. A/B testing involves experimenting with different landing pages, formats, colors, messages and CTAs to observe which version generates the high level of engagement Potential leads may be on the look for the best products in the market since they are human beings with specific interests, even a small change in a CTA button can make a huge impact on the engagement rate. There’s no any limit on how much A/B testing you can do, so test with as many variations as you like until you’re confident your lead generation strategies are fully optimized. So you have to continuously track the different campaigns to find which works for you.

  3. Using an evergreen content campaign continuously generates B2B leads
  4. Content marketing has been proven to be one of the most effective ways to generate leads. By creating valuable, informative content that speaks directly to your target audience’s pain points and challenges, you can attract potential customers to your website and capture their contact information. You can use lead magnets such as whitepapers, comprehensive guides and case studies and create videos and publish blogs.

  5. Build your trust with social proof
  6. Social Proof is the most powerful part of B2B lead generation.  B2B customers are fussier when purchasing products or services, they look for social proof before they make a purchasing decision. If the customers trust your product or services, they will be more interested to purchase your product or service. So collecting more social proof for your website will build trust among potential customers and will generate more leads. Here are some  ways to build social proof for your business;
    • Showcase your reviews on your website – If you had a long-term relationship with your clients, encourage your customers, to leave testimonials on your landing page and also you can display third-party reviews from Trustpilot, Google or G2 crowd.
    • Display your case studies – Sharing your success stories with your customers is an excellent way to build trust. 
    • Display your business stats – Display the stats of your business such as subscribers, no.of.clients, and downloads to showcase your performance. It will help you to build credibility and build trust with your customers
    • Dont let leads escape your landing page – Create a winning Landing Page
    81 per cent of marketers agree that engaging content is more effective in grabbing customers attraction than static content. When it comes to B2B lead generation, the landing page plays a crucial role in the buyer’s journey. When a potential lead clicks your landing page, you don’t have time, you have to act quickly to grab their attention through catchy headlines, pop-ups, Clear and enticing CTAs, and use a live chat. Build your winning landing page:
    • Upgrade with catchy headlines to catch the attention of buyers
    • Build trust with social proof – Make louder for the people in back
    • Make your CTAs stand out to entice visitors to take action
    • Integrate Live chat functionality within your page

  7. Publish and Promote more case studies
  8. Case studies are the most important part of the rise of B2B marketing and B2B lead generation. B2B buyers tend to be extremely more analytical, risk-averse investors, and ROI-focused people before calling for a final decision. Nowadays case studies are ranked in the top third in the top used content types in B2B sales next to email newsletters, blog posts and short videos. Many B2B buyers admitted that case studies are utilized at the middle and bottom of the lead generation process to persuade the buyers to make a purchase. B2B buyers heavily rely on facts, so don’t leave the case studies idle on your website. Share your success stories to skyrocket your credibility.

  9. Capture the attention of your Visual Audience with Video content
  10. Still, you’re  not using videos in your lead generation process, here are the reasons why  you should;
    • Ninety per cent of marketers admit that video is the best way to repurpose your content.
    • Next to Google, Youtube is the largest search engine platform on the web.
    Video content has better engagement than images or text which helps to generate more leads. Video content on Youtube can have a great impact on your B2B lead generation process. You don’t need a blockbuster video, you also can repurpose the existing content into an engaging video. For example, let’s say a prospect is interested in purchasing a lead generation tool, but they need to ensure there is a tutorial on how to use the particular tool. If the prospect searches on Google he/she will flood with mixed results but if they search on youtube, they will find companies that filmed in-depth tutorials So, don’t miss using videos on your B2B lead generation.

  11. Target leads on LinkedIn
  12. LinkedIn has become a popular social network platform among professionals. It is the ultimate platform for B2B lead generation as many businesses use it for professional networking. It can help you to attract twice as many leads compared to other social platforms. LinkedIn offer you exclusive features like LinkedIn ads, Marketing partners to attract your B2B leads. With LinkedIn, it’s easy to nurture high-quality leads but make sure you have set up your profile properly. If you’re planning to advertise on LinkedIn make sure to Offer Premium B2B products or services or Unique, high-level education.
Final Thoughts!

The B2B lead generation process involves defining your ideal customer profile, developing a lead magnet, driving traffic to your lead magnet, capturing leads, nurturing leads, qualifying leads, and closing deals. Generating B2B leads and increasing sales can be challenging but, it’s possible if you have an effective lead generation plan in place and implement it successfully. 

Ready to take your B2B lead generation to the next level and drive business growth? Start by implementing these proven strategies and tactics today. Remember to remain focused on your buyer personas and be open to refining your approach along the way. With persistence and a data-driven mindset, you can achieve B2B lead generation success. Don’t wait – start implementing these tips now and watch your sales soar!



Hey, this is Verginiya Patrick, Senior Manager - Enterprise Digital Marketing and Operation, with extensive experience in developing data-driven marketing campaigns and strategies, successfully managing marketing teams, and monitoring the performance of digital marketing campaigns.

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Google E-E-A-T: Why “Experience” Matters for Your 2023 SEO Strategy

Search engine optimization (SEO) is constantly evolving, with new ranking factors being introduced regularly. In recent years, Google’s E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) guidelines have become more important for website owners to understand and implement it. However, as we look at it in 2023, it’s clear that “Experience” is set to become a crucial factor in your SEO strategy.

Guide to Understanding E-E-A-T SEO

Google uses a set of standards called E-E-A-T, which stands for Expertise, Authoritativeness, Trustworthiness, and Experience, to assess the value and applicability of a website’s content. The addition of “Experience” emphasizes the significance of user experience in assessing a website’s overall quality and relevancy, even if E-A-T has been a ranking factor for some time.

Because it directly affects engagement metrics like bounce rates, time on site, and conversion rates, user experience is crucial. Users are more likely to abandon a website fast if it is challenging to navigate, loads slowly, or is crowded with low-quality or irrelevant material, which will lead to a high bounce rate.

By optimizing for E-E-A-T, you can improve your website’s user experience and engagement metrics, which can positively impact your search rankings. This includes the following metrics:

  1. Experience: It provides seamless, enjoyable user experience on your website that can ensure a pleasant and effortless user experience on your website, it is essential to prioritize responsive design, quick loading times, simple navigation, and the provision of relevant, top-notch content.
  2. Expertise: Demonstrating expertise in your field by providing up-to-date, an accurate and relevant information which are necessary to your users that can be achieved through well-researched content with quality links from authoritative sources, and a strong reputation within your industry.
  3. Authoritativeness: Establish your website as an authoritative source in your industry by creating content that is unique, insightful, and informative. This can be done via leadership, publishing original research, or gaining recognition from reputable third-party sources.
  4. Trustworthiness: Building trust with your audience by providing transparent, unbiased, and trustworthy information. It can be done via clear disclosure of affiliations or sponsorships meantime providing evidence to support claims, and maintaining a strong reputation within your industry.

Therefore, optimizing for E-E-A-T is an essential aspect for SEO because it highlights the importance of user experience in determining a website’s overall quality and relevance. By prioritizing user experience and establishing your expertise, authoritativeness, and trustworthiness, you can improve your engagement metrics, drive more traffic, and ultimately increase conversions.

Importance of user experience in SEO strategies

While E-A-T has been an important ranking factor for some time, “Experience” is expected to became more crucial aspect in 2023. This means that providing a seamless, enjoyable user experience on your website will be more critical than ever before. Google’s goal is to provide its users with the best possible experience, and by prioritizing “Experience” in your SEO strategy, you can improve your website’s engagement metrics, including bounce rate and time on page.

As an experienced SEO professional understands the importance of search engine algorithms, knows how to conduct thorough keyword research, and can implement effective on-page and off-page optimization strategies that will drive targeted traffic to your website. They also have a deep understanding of the user intent behind the search queries, which is crucial for creating content that meets your target audience’s needs. As we know search engines will continue to prioritize websites that provide excellent user experience, including fast page load times, mobile responsiveness, and easy navigation and SEO professionals will have the knowledge and skills to optimize your website for these factors and ensure that your website provides the best possible user experience.

Additionally, with the increasing use of AI and machine learning in search algorithms, experienced professionals can leverage their knowledge and expertise to stay ahead of the curve and adapt their strategies to the changing landscape of SEO.

Therefore experience is vital for any successful SEO strategy in 2023 and beyond. With experienced professionals on your team, you can be confident that your website is optimized to meet the latest SEO standards and provide an exceptional user experience for your target audience.

Google E- E-A-T for Your SEO Strategy

You can follow the set of rules which Google recommended:

  1. Create high-quality content: High-quality content that is well-researched, well-written, and informative that can support to establish your expertise, authority, and trustworthiness.
  2. Build quality backlinks: Build Backlinks from high-authority websites that can signal to Google that your website is trustworthy and credible.
  3. Optimize for mobile devices: With more people accessing the internet from their mobile devices than ever before, it’s more crucial to ensure that your website is optimized for mobile devices.
  4. Utilize social proof: Displaying, testimonials, reviews and social media followers can help establish social proof and build trust with your audience.
  5. Ensure website security: A secure website with HTTPS encryption can improve your website’s trustworthiness and credibility.
  6. Focus on user experience: A positive user experience is crucial for retaining visitors and improving your website’s engagement metrics. This includes elements such as site speed, navigation, and design.

Enhancing your E-E-A-T can be challenging, but working with experienced professionals can help. Our team of content marketing professionals can help you to create high-quality content, build quality backlinks, optimize your website for mobile devices, and much more. Contact us today to learn more about our services and how we can.

Wrap Up:

As I said earlier in 2023, it’s very clear that “Experience” is a crucial ranking factor for SEO. Providing a seamless, enjoyable user experience on your website will be more critical than ever before. if you want to improve your website’s SEO in 2023, contact your dedicated digital marketing team works from our office space, where they get a fully-equipped working area that allows you to directly communicate with them and Enhance your E-E-A-T, and work with a skilled content marketing team to achieve your goals. Remember, the ultimate goal of SEO is to increase conversions, so prioritize your users and their needs. Start implementing these strategies today to stay ahead of the competition and boost your online presence.



Nigetha Thurairajah, Senior Digital Marketing Manager for Partner's Growth at Prime One Global, Nigetha Thurairajah, Senior Digital Marketing Manager at Prime One Global, having more than 10 years of experience in Digital Marketing industry, specializing in Analytics and Conversion Rate Optimization. Skilled in Search Engine Optimization (SEO), Content Marketing, Analytics, Google Trends, Site Analysis, Web architecture, Competitor research and Keyword Research. I am extremely passionate about public speaking and doing podcast 🙂

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What is Growth Marketing and How Does it help for Business Growth?

In the emerging fast-paced world it’s really challenging for all kinds of businesses to stay ahead of their competitors. In order to stand out from the competition, businesses have to implement marketing tactics, adopt new innovative marketing strategies and use data. This is where the term Growth Marketing plays a crucial role. In recent years Growth Marketing has emerged as buzz word among marketers and businesses that focus to drive revenue growth. So, in this post let’s explore what growth marketing is, how it differs from traditional marketing, and how it can help businesses to scale.

Actually, growth marketing is a long-term data-driven strategy that focuses on driving robust and sustainable growth for businesses. The ultimate goal of growth marketing is to identify the most efficient and effective ways to drive user acquisition and retention, rather than just building brand awareness. The two main factors of growth marketing are data and experimentation. Growth marketers run various continuous iterative experiments and gather data on customers’ behaviour, interest, intent, and market insights to get an understanding of customers and optimize customer journey touchpoints. With the right mix of tactics, growth marketing tactics can provide a snowball effect on businesses and their bottom line.

difference-between-growth-marketing-and-traditional marketing

Essentially Growth marketing goes beyond traditional marketing methods. The main difference between growth marketing and traditional marketing is the focus on growth.

Traditional marketing focuses on the top of the funnel to drive brand awareness while growth marketing focuses on the full funnel to acquire, engage and retain customers and turn them into the champions of your brand; this means growth marketers involve in experimentation and use customer data-driven tactics and strategies at each stage of the funnel to rapidly scale their business. They work relentlessly to identify the innovative approaches that work best for their businesses.

Another key difference is in the traditional marketing decision-making approach is based on opinion or gut feeling, on the other hand, growth marketing is based on evidence which led to data-driven decisions.

Overall, growth marketing is a more agile and data-driven approach to marketing that is focused on driving sustainable and scalable growth. Traditional marketing, while still important, may not be as effective in a rapidly evolving digital landscape where consumers are increasingly empowered and demand more personalized and relevant experiences.


✅ A/B Testing

A/B testing also called a multivariate test, is one of the core components of Growth Marketing. Growth marketers use A/B testing to compare the two different versions. This involves testing option A against option B for example testing two different versions of landing pages, Ad copy, design, and other features. Once the growth marketer finds the best variation that drives greater engagement and conversion, they can then optimize future marketing efforts upon the effective variation to scale their growth plan.

✅ Cross Channel Marketing

Cross Channel Marketing focuses on prospects and current customers through multi-channels such as email marketing, Digital advertising campaigns, Social media, and other channels. While Integrating multi-channel marketing into your growth marketing strategy plan ensures the customer experience is consistent and relevant. One of the finest ways to provide a multi-channel experience is to implement a Conversational Marketing Platform.

✅ Customer lifecycle

The customer lifecycle is also an important part of growth marketing. The customer lifecycle is the journey that your customer goes through during their relationship with your brand. This involves how customers move through different stages of their customer journey, from becoming aware of the product to making a purchase and converting into a loyal customer. As a growth marketer, a crucial aspect is to identify the stages within the customer lifecycle that offer growth opportunities. To determine these stages, it is essential to analyze your business data thoroughly. By doing so, businesses can create effective marketing campaigns to accommodate the changing needs of customers at each stage.

✅ Customer Feedback

Another key component of Growth marketing is customer feedback. The ultimate goal of the growth marketing strategy is to build a long-term relationship with your customers. Gathering, customer feedback continuously gives you insights about what’s their experience and what’s making the frustrated. To gain insights quickly, data analysis is valuable, but interacting with customers directly can provide feedback much faster. You can collect customer insights through surveys, interviews, social listening, and focus group to identify what is working and what is not and based on their opinion to optimize your campaigns.


The Pirate Funnel is also called as AAARRR model which helps to scale your business and achieve exponential growth. It is mostly used by growth marketers to find their bottleneck and to find where to pay more attention. AAARRR frameworks track metrics across the customer journey from awareness, acquisition, activation, revenue, and retention to referral.

☑ Awareness

Awareness is the first stage of the funnel, where the customer interacts with your brand for the very first time and learns about your brand and solution, while businesses aim to make people aware of the product and create interest among them. You might have an excellent product that offers immense value but it can be challenging to acquire customers if they did not know about the product. Growth marketers need to focus on a cohesive approach to drive the customers to the awareness stage and retain them throughout the funnel.

For example, Growth marketers can run A/B testing to test which type of blog content or social media posts helps to generate more traffic and engagement.

☑ Acquisition

The acquisition is the process of attracting and converting potential customers into actual paying customers through personalized emails, gated content, giveaways, or sign up for a free trial. At this stage, businesses focus on increasing the customer base and revenue. This stage is very crucial for brands to achieve sustainable growth. So, they have to focus on the right audience.

☑ Activation

Activation is the third stage of the Pirate metric, it is a part of the customer onboarding process. At this stage, businesses convert the acquired customers into active and engaged customers. The main goal is to increase the customer experience. This is the process aiming active customers to use the product or service purchased as soon as possible. Growth marketers run experiments with different onboarding tactics like video demos, and personalized customer services to find what methods are most effective to activate your audience.

☑ Retention

The retention stage of the pirate funnel is to keep the customers engaged continuously and increase the customer lifetime value through continuous purchases. After customers have activated its crucial to retain them. Keeping the customers delighted is a key component of a growth marketing strategy, it’s also important to acquire new users but at the same time, it’s essential to generate revenue from the existing customers. Data enrichment and customer data science assist growth marketers to gather insights about customer opportunities and creating growth marketing strategies like continuous customer support and releasing new product features.

☑ Revenue

Once you have a base of loyal customers, the next step is to focus on generating revenue, where businesses need to monetize their offerings and convert active customers into paying customers. In order to increase sales or revenue streams, growth marketers can experiment and improve pricing strategies by offering premium features, upselling the current customers and developing new price models.

It is crucial to understand that the revenue stage is highly dependent on the previous stages specifically activation and retention. A business will struggle If a business failed to activate and retain its customers. Therefore, it’s important to have a sound knowledge of how all these stages work together to achieve sustainable growth.

☑ Referral

The referral stage is the final stage in the customer journey, where loyal customers play a role as brand ambassadors to refer your products and services to new customers. Meantime growth marketers can experiment with different referral programs by offering incentives or promotional methods like discounts, free upgrades, vouchers, or cash back to customers who refer your business to others. This kind of innovative approach helps to increase referral rates.

🔔 Wrapping Up

To sum up, Growth marketing is a powerful strategy for businesses that thrive to scale and achieve sustainable growth. With the best combination of data-driven insights and experimentation growth marketing helps to attract, acquire, activate, and retain customers to accelerate growth. If you are looking to scale your business and want to increase your ROI, but are unsure where to begin? Start your growth marketing journey today and unleash the full potential of growth marketing to take your business to next level.



Hey, this is Verginiya Patrick, Senior Manager - Enterprise Digital Marketing and Operation, with extensive experience in developing data-driven marketing campaigns and strategies, successfully managing marketing teams, and monitoring the performance of digital marketing campaigns.

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The pros and cons of short-tail and long-tail keywords for SEO

Targeting keywords for organic traffic is an essential aspect of an SEO strategy that can help drive relevant traffic to your website. Understanding short-tail vs long-tail keywords is crucial for a  successful SEO campaign. The pros and cons of short-tail vs long-tail keywords for SEO should be carefully considered before incorporating them into your strategy. When someone searches for keywords, the search engine can match them with relevant websites and provide the result on the result page (SERP), making it important to optimize your content for the right keywords. By targeting a mix of short-tail vs long-tail keywords, businesses can improve their chances of ranking higher on the SERP and driving relevant traffic to their website.

However, when it comes to choosing keywords, there are two broad type of categories to consider that are long-tail and short-tail keywords. Let’s talk about one by one:

Short-tail keywords are generic and they tend to have a high search volume, but these keywords are really competitive. But the long-tail keywords are more specific and mostly have an average or lower search volume.

According to that, each type of keyword has its own set of advantages and disadvantages, and choosing the right keywords for your website depends on your goals and target audience. When it comes to SEO and digital marketing, keywords are playing a crucial part of any strategy. But there are two types of keywords to consider that are long-tail and short-tail keywords. Both have their pros and cons, and understanding the differences between them can help you to create a more effective keyword strategy.

In this blog post, we’ll take a closer look at the pros and cons of short-tail vs long-tail keywords and how to use them effectively. We’ll also answer the common questions about keyword research and provide tips to optimizing your web content. Keep reading to learn more.


Before we get to know the Pros and Cons about short-tail and long-tail keywords, let’s see the meaning of short-tail keywords that are shorter, which means more generic phrases that typically include one or two words. For example, ” marketing” or “shoes” are short-tail keywords. It seems very broad and those keywords are highly competitive, when it comes to SEO, it’s too difficult to rank. Let’s see what are the pros and cons of short-tail keywords for SEO:

Pros of Short-Tail Keywords

There are benefits but let me share one of the main benefits of short-tail keywords is that they can generate a large amount of traffic to your site. Since these keywords are more general, they have a broader appeal and are more likely to attract a wide audience. If you can rank well for a popular short-tail keyword, you can potentially drive a lot of traffic to your site.


Cons of Short-Tail Keywords

The downside of short-tail keywords is that they are highly competitive and this makes it so difficult to rank higher. Because these keywords are so broad, there are often many other websites competing for the same search traffic. This means that you will need to put in a huge effort to compete with other sites, and even then, there is no guarantee that you will rank well. This is one of the disadvantages of using short-tail keywords.


Secondly, short-tail keywords can be less targeted. Since these keywords are so general, the people who search for them may not be looking for exactly what you have to offer. This means that you may get a large amount of traffic to your website, but not necessarily the relevant traffic. This means you can’t drive the target audience for your website. But you can generate more traffic. That never supports you to increase your ROI. this will impact on your future plans as well.


Long-tail keywords are longer, which means these are more specific phrases that typically include three or more words. For example, “digital marketing agency in Sri Lanka” or “women’s running shoes for flat feet” are long-tail keywords. They are more targeted and less competitive comparing short-tail keywords. This will give you a better result when you focus on the long-tail keywords in SEO. here you can see the list of long-tail keyword research tools and their features:

Long-tail keyword Tool Key Features
01. Semrush ✓ Find long-tail keywords
✓ Check keyword volume
✓ Check keyword difficulty
✓ Check keyword CPC
✓ Check competition score

➥ Get a 14-day free trial
02. KWFinder ✓ Find long-tail keywords
✓ Search by domain
✓ Search by Keyword
✓ Check competitor's rank
✓ Get search volumes

➥ Create an account on KWFinder
03. LowFruits ✓ Find long-tail keywords
✓ Analyze SERPs
✓ Import or get your keywords
✓ Extract competitor's keywords

➥ Create an account on LowFruits
04. Answer the Public ✓ Free long tail Keyword research tool
✓ Find common questions around a keyword
05. Google Auto Suggestion ✓ Easily find long-tail keywords
✓ Google auto-populates keywords
✓ Type keyword & get auto-suggestions
06. Google Auto-suggest ✓ Advanced version of Google auto-suggest
✓ Find long tail keywords directly from Google
✓ Free version limited to 2 searches per day
07. WordTracker ✓ Find profitable long-tail keywords
✓ Check competitors
✓ Check IAAT (keyword in anchor & text)
✓ Check KEI (keyword effectiveness index)
✓ 7-day free trial

➥ Get a 7-day free trial
08. Long Tail Pro ✓ Find profitable long-tail keywords
✓ Exact Search Volume & Competitiveness
✓ Track Your Progress
✓ Personal Domain analysis
✓ Unlimited tracked domains
✓ Rank Value feature

➥ Get a 10-day free trial

Now let’s look at the pros and cons of using long-tail keywords in your SEO strategy:

Pros of Long-tail Keywords

Long-tail keywords seems that are more targeted and the meaning of the people who search for them are more likely to be interested in what you have to serve. This can lead to higher conversion rates and more sales. This is the highlight of the long-tail keywords.

Meantime they are less competitive keywords. Since these keywords are more specific, there are often fewer websites competing for the same search traffic. This means that it can be easier to rank for long-tail keywords and generate more relevant traffic to your website. Based on our experiences we would suggest long-tail keywords to see better rank improvements within a short span of time.

pros-long-tail keywords

Cons of Long-Tail Keywords

Sometimes we missed to check it out the disadvantages, but this is also a crucial part when we focus on the seo. The long-tail keywords are going to generate less traffic comparing short-tail keywords. Since these keywords are more specific and you may need to target multiple long-tail keywords to generate the same amount of traffic as a single short-tail keyword. However, this will give you a better result within the short term.


The second one is that they can be more difficult to come up with. Especially these keywords are more specific and you will need to do more research and brainstorming to identify them.

Now you may have a question:

03) How to Use Long-Tail and Short-Tail Keywords Effectively?

The key to using long-tail and short-tail keywords effectively is to strike a balance between the two. Here are some tips for optimizing your content with keywords:

  1. Use short-tail keywords to attract a broad audience and generate a lot of traffic to your website.
  2. Use long-tail keywords to target specific niche based and generate more targeted traffic to your website.
  3. Use a combination of both short-tail and long-tail keywords to create a comprehensive keyword strategy that targets both broad and specific search terms.
  4. Conduct thorough advanced keyword research to identify and filter the most relevant and effective keywords for your business.
  5. Use keywords in your content in a natural way that provides value to your readers. This will give a chance to get more engagement and drive more traffic to your website.
  6. Avoid keyword stuffing, which can result in penalties from search engines.
  7. Monitor your keyword rankings and adjust your strategy as needed to improve your search engine visibility.

In nutshell, both short-tail vs long-tail keywords have their pros and cons, and understanding how to use them effectively is very important to creating a successful SEO and digital marketing strategy. By striking a balance between these two types of keywords and using them in a natural and effective way, you can generate more targeted traffic to your site and improve your search engine visibility. That’s for sure. Therefore, take the time to do advanced keyword research for your business and optimize your content with relevant keywords, and finally monitor your keyword rankings to achieve your SEO goals. If your company needs help with keyword research, content strategy, or overall SEO help or complete digital marketing solutions, reach out to our team via: [email protected], we’re always happy to support to achieve your goals. Get in touch with Globally recognized Multinational Award-Winning performance marketing agency, delivering Full Stack digital marketing strategies.



Nigetha Thurairajah, Senior Digital Marketing Manager for Partner's Growth at Prime One Global, Nigetha Thurairajah, Senior Digital Marketing Manager at Prime One Global, having more than 10 years of experience in Digital Marketing industry, specializing in Analytics and Conversion Rate Optimization. Skilled in Search Engine Optimization (SEO), Content Marketing, Analytics, Google Trends, Site Analysis, Web architecture, Competitor research and Keyword Research. I am extremely passionate about public speaking and doing podcast 🙂

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How Will ChatGPT Affect Your Job If You Work in Advertising and Digital Marketing Industries?

Table of Contents

ChatGPT is a revolutionary new technology that is changing the landscape of advertising and digital marketing industries. As a result, it is essential to understand how ChatGPT could affect your job if you work in advertising and digital marketing fields. In this blog post, we will explore how ChatGPT can help you achieve more success in the digital marketing space, as well as what steps you should take to ensure you are taking full advantage of the opportunities presented by ChatGPT.

Let’s dive into the topic!

what is chatgpt

ChatGPT is a powerful tool that has the potential to revolutionize how businesses create, target and measure their digital marketing campaigns. ChatGPT stands for “Conversational Graphical Processing Technology,” a natural language processing algorithm that helps identify potential customer interests and behaviours. This technology can help businesses make better decisions when choosing the right strategies and campaigns to reach their target customers. It can also create more personalized customer conversations, allowing for more effective communication. Ultimately, This AI tool helps businesses create more efficient and impactful digital marketing campaigns to engage customers and drive better results. For those working in advertising and digital marketing industries, this means leveraging ChatGPT’s capabilities to deliver faster and more effective results.

By using this AI tool technology, marketers will better understand their customer’s preferences and behaviours to create more tailored ads and campaigns geared towards driving maximum engagement. ChatGPT can also be used as an analytical tool to provide insight into customers’ buying patterns, that allowing businesses to improve their targeting efforts by identifying what type of content resonates with their audiences the most. These benefits provided by ChatGPT offer considerable advantages to those working in advertising and digital marketing fields and provide them with the tools they need to create successful campaigns that convert leads.

implication of chatgpt

ChatGPT is a new AI technology developed by OpenAI which enables computers to generate human-like conversations. It has the potential to revolutionize digital marketing and advertising industries. This AI tool makes it easier to create personalized conversations with customers and potential customers. With ChatGPT, digital marketers can quickly and easily develop conversations tailored to customers’ needs and preferences. This technology can change how companies interact with their customers. For instance, it could offer automated customer service, respond to inquiries, or even generate product recommendations.

Additionally, it could be used to create targeted advertisements based on customers’ behaviours. The ability to quickly and accurately generate conversations also means that digital marketers could build custom chatbots with pre-set customer scenarios. The implications of this technology for the digital marketing and advertising industries are immense. It can create more compelling and personalized customer experiences, drive conversions, and increase ROI. Moreover, ChatGPT will enable marketers to test different approaches and measure their results quickly. This can help marketers to decide which strategies work best for their target audience and they can optimize their digital marketing campaigns accordingly. 

impact of chatgpt

As ChatGPT becomes more widely used, it will be necessary for professionals in these fields to understand how the technology works and what it can do for their jobs. The AI tool will be able to generate personalized messages for customers and prospects. That means fewer copywriters or content strategists will be needed to craft unique messages for each customer segment. It will also enable the automation of many basic digital marketing tasks, like building audience segments and targeting ads, which can free digital marketing professionals to focus on higher-level work.

The use of ChatGPT can also help marketers better understand customer preferences and behaviours, as well as give them more information about their audiences. This could result in better decisions regarding crafting messaging and campaigns that will resonate with customers. In addition, ChatGPT could automate marketing research and provide insights into customer sentiment that may have previously gone unnoticed.

For those who work in the advertising or digital marketing fields, embracing this technology could mean staying ahead of the curve or being left behind. The most successful professionals in these fields will be those who stay informed about technological advances and understand how to use them effectively. By taking the time to understand how ChatGPT works and how it can help your job, you can ensure that you stay ahead of the competition.

stay ahead of curve

As the technology landscape continues to change, it’s essential for people working in the advertising and digital marketing industries to stay ahead of the curve. Here are some critical steps you can take to ensure your skills remain relevant and you stay ahead of the competition:

  • Educate Yourself: It’s essential to stay informed and up-to-date on the latest trends and technologies in your industry. Take time to read industry publications, attend conferences and seminars, and take online courses to stay on top of new developments in digital marketing and advertising fields. 
  • Take Advantage of Automation Tools: Automation tools like ChatGPT are becoming increasingly popular in the industry. Make sure you understand how these tools work and how they can be used to increase efficiency and effectiveness in your work.
  • Experiment with Different Strategies: Technology is constantly changing, so it’s essential to remain open to new ideas and ways of doing things. Experiment with different strategies and tactics to determine which works best for you.
  • Network: Networking is essential to staying ahead of the curve. Connect with other industry professionals and leverage their knowledge and experience to keep yourself updated with the current trends and technologies.
  • Hire a Mentor: If you’re serious about your job, consider hiring a mentor or coach who can help you navigate the ever-changing digital marketing and advertising landscape. 

By taking these steps, you can ensure that your skills remain relevant to your industry and you’re staying ahead of the competition.



ChatGPT is a game-changing technology that will undoubtedly have some significant impacts on the advertising and digital marketing industries. The future of digital marketing and advertising Industries lies in leveraging AI-based technologies such as ChatGPT to create more personalized customer experiences. Those who work in digital marketing and advertising fields must stay ahead of the curve by learning how to use ChatGPT effectively and strategically. To do so, they should familiarize themselves with the basics of AI technology, understand the implications of ChatGPT on their job, and be open to experimenting with new strategies. With the proper knowledge and skillset, people who are working in the advertising and digital marketing fields can well-prepared to take advantage of the opportunities that ChatGPT has to offer.

What do you think about ChatGPT? Does it affect your job? Let us know your thoughts in the comments!



Abirika Soolabanee working as a Senior Manager - Inbound Marketing & Branding at Prime One Global. She is a certified content and Inbound marketer with five years of experience. Bringing expertise in content marketing, inbound marketing, branding, blogging, copywriting, SEO, keyword research, and research & analytics. She is passionate about Inbound Marketing, Branding and Blogging. She writes in-depth articles and guides about digital marketing trends, technologies, and other lifestyle topics since 2018. Through her writings, she loves to help people in all aspects of their life.

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