The Google Page Experience Update is set to launch in mid-june 2021. Here’s a guide to preparing for the Google Page Experience Update.

We can’t deny the fact that social media is part of our day-to-day life. All of us are connected with social media as consumers, marketers, or social beings. What started as entertainment now evolved to be one of the most powerful marketing channels for businesses. Therefore, it would be a real waste if you aren’t taking advantage of social media to grow your business.

Social media is a great way to digitally connect and interact with your target audience 24/7, which gives you the opportunity to create a loyal audience base for your brand. So, here are the ten best practices to use social media to grow your business.

Let’s get started!

1. Get to Know Your Target Market

Knowing about your target market/audience is essential to growing your business through the power of social media. The clearer you are about your target audience, the better you understand what will appeal to your potential customers. And the less you know about your target audience, the less likely you’ll succeed through your social media marketing efforts. Find about your target audience by creating an imaginary customer profile or by watching out who your competitors are targeting.

2. Develop Your Social Media Strategy

It takes time and effort to build a popular social media profile. But, at the same time, it’ll take proper strategy and planning. Always, you need to create a rock-solid plan to accomplish your goals, the same theory will apply to your social media. So, create your social media strategy on how are you going to create your posts? How often will you post it? Will you use social media influencers? Power of your user base? Make use of social media ads? And so on. Once you’ve determined these facts you can easily craft your social media strategy that’ll help you to leverage the power of social media to grow your business.

3. Focus On Your Posts Quality, Not Quantity

Definitely, your goal isn’t about attacking your social media users with countless posts. It’s not quantity but the quality of your posts that benefit your social media users. So, make sure each of your social media posts conveys an important message or provides some unique information that is relevant to your target audience. This you can increase your social media engagement and build a loyal follower base for your social media channels.

4. Add Real Value On Social Media

Always strive to provide real value through your social media posts. What do your social media posts achieve? Is it motivational or educational? Does it answer a question your target audience might be wondering? Does it help to motivate people out there to acquire a certain lifestyle? Create useful social media content for your target audience, be it insightful infographics, blog posts, or tutorial videos. Adding value will make your social media content and brand stand out, and your audience will consider you as a reliable and thoughtful brand.

5. Follow High-Profile Social Media Accounts

When you started to follow other high-profile social media accounts that will create the first bits of visibility for your brand. You can also measure what was working for those high-profile social media accounts that were already at the top of their game. Altogether, following high-profile social media accounts will help you to gain your visibility and allows you to identify solid ways to thrive your social media performance.

6. Regularly Comment, Share, And Like 

According to its name, social media is a very social platform. That’s why it’s important to get out there and find interesting pieces of content to comment on, leave likes, share that information, and reply to others’ comments. This practice gives increased visibility to your brand as well as makes your business more personal and approachable among your audience. In nutshell, if you’re really serious about leveraging social media to grow your business, regularly commenting, sharing, and liking is the best way to build a relationship with your social media audience and in return, you’ll receive their loyalty which enhances your business growth.

7. Leverage The Power Of Social Media Influencers

When you’re a newbie on social media, it’s a bit hard to reach your target audience, this where you need the help of social media influencers. As social media influencers can leverage the power of their large and highly engaged audience to promote your brand, products, or services on social media. Many businesses and newcomers use this approach to expand their reach at the earlier stage. But, just make sure that you work with social media influencers who have an audience base that is aligned with your own brand’s target audience.

8. Focus More On Social Media Networking

In-person networking is quickly being overpowered by social media networking. Now, social media networking can help you reach hundreds of thousands of potential customers online. Also, social media networking can help you reach new markets to expand your business and enhance your customer service. So, network as much as possible to grow your business and brand visibility. You can join fan pages and social media groups to expand your network and target market, also by participating in the group discussions and value to those discussions you can gain visibility for your brand.

9. Don’t Be Too Promoting & Hard Sell

You need to understand that it’s not always about promoting. If you really want to use social media to grow your business, you have to spend some quality time deliver valuable insights, information, and resources to your customers that benefit them. It can be motivational, inspirational, or entertainment. Simply, you should always aim to add value to your social media posts. This is why it’s best to avoid pushing too hard with your selling and sales promotion because it’s will ultimately push your potential customers away from your business.

10. Make Your Buying Journey Easy For People

With smartphone usage sky-rocketing in recent years, most people accessing their social media accounts on their mobile phones. So, it becomes essential to make your social media channels accessible on mobile devices, also you need to make your business website responsive to mobile devices. Add your website link in your social media profiles, ensuring that your website has a mobile responsive design, and make sure your purchase process is refined for mobile devices so that people can simply and easily buy whatever they need that you’re vending. The easier you make it for them to buy, the more likely you’ll be to close the sale.

Conclusion

Thanks to the digital world we’re currently living in, social media has evolved from just being used as an entertainment channel to a marketing platform where you can build a strong connection with your target audience and effectively sell your products or services. Utilize the above mentioned ten tactics you can take advantage of what social media has to offer. Leveraging the power of social media will pave the path to grow your business successfully in no time!

Have you already started to leverage social media to grow your business? Do you follow any of the above-mentioned tactics? Let me know them in the comments!

In today’s digital era, automation tools are transforming the way businesses operate, allowing brands to do more with less and scale in ways never before possible. As means, the size of the business doesn’t matter and automation tools can actually give benefits to small businesses that are often able to react to new trends faster than big brands.

The only drawback is most of the automation tools on the marketing geared toward medium and larger businesses, but, still, you can find hands full of automation tools for small businesses.

Today, in this post, I’ve listed down the top 10 sales automation tools designed with small businesses in mind that can help you to take your venture to the next level.

01.Hubspot Sales

If you’re looking for a well-established and trusted sales automation tools provider, Hubspot Sales is the best choice for you. Hubspot’s sales automation tool will automate your prospect’s outreach, help you make sales templates, and track key performance throughout your entire sales funnel. Hubspot Sales is one of the flexible and easy-to-use sales automation tools that incorporate well with other products. If you’re already a Hubspot’s CRM user, this might be the obvious first choice of you. Some of the Hubspot Sales users report minor bugs with email sequencing and reporting, but overall it’s one of the highest-rated solutions out there for sales automation.

Pricing:

Starter – $40/mo

Professional – $800/mo

Enterprise – $3,200/mo

Features:

• Email Templates
• Email Tracking
• Call Tracking & Recording
• Appointment & Meeting Scheduler
• Sales Automation
• Sales Management Playbooks
• Sales Analytics and Reporting
• Mobile CRM App
• Pipeline Management
• Account-Based Marketing

02. Outreach

This is one of the sales automation tools that have a lot of elements designed to help you get the most out of your sales team. With the standard features like email and scheduling automation, Outreach offers some exclusive and interesting features. It can allow sales reps to obtain live call coaching, and also features a comprehensive team performance dashboard so you can monitor your sales reps’ activities and results in real-time. Outreach is recognized to occasionally crash at inappropriate times, but most of the Outreach users seem to be happy with how well this sales automation tool streamlines their sales processes and boosts the effectiveness of their sales team performance.

Pricing:

Free trial available / Need to contact them to know the pricing details

 

Features:

• Sequences & Task Management
• Integrated Sales Dialer
• Email & Activity Tracking
• Online Meeting Scheduler
• Sales Intelligence Dashboards
• Email & Content Templates

03. Overloop

Overloop considers that sales lead prospecting is a boring activity. That’s why they’re looking to make sales lead prospecting more interesting and more operational with the Overloop effective multichannel sales automation tool. Overloop mainly focuses on two important elements of sales automation: abolishing the need for manual data entry and boosting your sales processes and performance via data analytics. While this is one of the highly recommended sales automation tools for its easy integration and usage, some users have reported problems with the quality of their customer service.

Pricing:

Essential – $89/mo

Business – $149/mo

 

Features:

• Email Finder and Email Verifier
• Email automation and drip campaigns
• Email tracking
• Sales automation
• Advanced CRM integrations
• Reporting and insights

04. Gong

Now, this is a totally different sales automation tool. Well, practically. Gong brands itself as a revenue intelligence podium; so, sales software is the core element for it. Besides, Gong takes a more personal approach for their automation processes by helping sales managers get the most out of each sales rep. Gong provides features like AI-based sales coaching and contextual deal pipelines that help you to get insights into what’s happening with your remote sales team, your deals, and your market.

Pricing:

Offer customized pricing

Features:

• AI-based sales coaching
• Sales calls recording
• Automate sales calls transcribe
• Contextual deal pipelines
• Analytics and reporting

05. Growbots

Companies that are looking for a structured solution with automated outbound sales should take a close look at Growbots. This sales automation tool offers to automate prospect outreaching from a pool of more than 100 million contacts, tools for A/B testing, facilities for multichannel follow-up sequencing, and comprehensive analytics & reporting. You can integrate Growbots with your existing CRM, but companies with long-established sales processes might prefer a more personalized solution. Growbots don’t offer a free trial, so, you have to contact them to get pricing information.

Pricing:

Need to contact them to know the details about pricing.

 

Features:

• Personalize your emails
• Automatic follow-ups
• Multichannel sequences
• Connect multiple email accounts
• A/B testing
• Analytics & reporting

06. SharpSpring

SharpSpring is actually a marketing automation and CRM solution provider with a sales automation tool. However, it can be a great deal for businesses that don’t already have a solution for their marketing and CRM management. SharpSpring is one of the easy-to-use and affordable sales automation tools for small businesses, but it doesn’t have all of the reporting features and integrations you might find in competing, enterprise-centered sales automation tools.

Pricing:

1,500 Contacts Plan – $550/mo

10,000 Contacts Plan – $850/mo

20,000 Contacts Plan – $1,250/mo

Agency Plan – Customizable Pricing

Enterprise Plan – Customizable Pricing

 

Features:

• Complete Sales & Marketing Platform
• Marketing automation and CRM in one easy solution
• Marketing Automation
• Email Marketing
• Campaign Tracking
• App Marketplace
• Third-Party CRMs

07. Autoklose

This is one of the sales automation tools that was purpose-built to launch, manage, and monitor B2B email marketing campaigns. Autoklose gives access to their lead database, reporting dashboard, and automated email sequencing. All these comprehensive features make it a good sales automation tool for companies that need to launch prospects’ outreach efforts from scratch. Even though Autoklose doesn’t have the greatest choice of CRM integrations, users praise it as one of the most cost-effective sales automation tools for email automation.

Pricing:

Starter – $49.99 month/user

Small Business – $149.95 month/5 users / paid annually

Enterprise – Customizable Pricing

 

Features:

• Real-Time Reporting and Email Tracking
• Contact Management
• Email Campaign Management
• Email Sequence Templates
• Sales Intelligence and Data
• Team Management
• Time-Saving Tools
• AutoVerify

08. Freshsales by Freshworks

FreshSales is a CRM platform with sales automation tools; Freshsales is designed with a clean and intuitive interface. It targets users who don’t prefer the full collection of complexity offered by other customizable CRM solutions. Freshsales offers crucial sales automation tools like AI-based lead scoring and pipeline tracking.

Pricing:

BLOSSOM – Perfect for small teams – $12 user/month, billed annually

GARDEN – Ideal for growing teams – $25 user/month, billed annually

ESTATE – Best value for large teams – $49 user/month, billed annually

FOREST – Made for enterprises – $79 user/month, billed annually

Offer Free Trials

 

Features:

• Email templates
• Email Tracking
• Phone, powered by Freshcaller
• Live chat powered by Freshchat
• Sales Sequences
• Visual sales pipeline
• Multiple sales pipeline
• Analytics and reporting

09. Voicent Sales Automation

Voicent offers a robust package of sales automation tools. The solution features lead assignment, cover pipeline monitoring, workflow triggers, visual performance reports, and many more. You also get access to powerful and multipurpose automation tools for making custom-made, multilingual voice messages. Voicent sales automation uses a one-time buying pricing model, so there aren’t any monthly or annual subscription fees. You can contact them to customize pricing for your business.

Pricing:

Offer customized pricing

 

Features:

• Sales automation
• Marketing automation
• Workflow automation
• Email automation
• Email Tracking
• Voicent CRM

10. Sales Creatio

Sales Creatio is known for its business process management and sales automation software. This means you can get lots of advantageous features and customization options from this comprehensive sales automation tool. From lead management to email templates, Sales Creatio will have you covered all the sales processes. Some users may find the learning curve of Sales Creatio intimidating, but, luckily, Sales Creatio offers a 14-day free trial, so, you can decide whether Sales Creatio fit for your business.

Pricing:

Team – $30 user/mo

Commerce – $ 35 user/mo

Enterprise – $60 user/mo

 

Features:

• Forecast sales
• Sales Management
• Lead Management
• Email Templates
• Email Tracking
• Analytics & reporting

Automate Your Way Ahead

For small businesses, growing their sales is an incredibly stressful task. But, with the right marketing and sales techniques, it is very much achievable. Sales automation tools provide the most effective and comprehensive marketing solutions, without much effort from your end. Before availing on one of the above tools, first, map out your sales processes, then use the above list of sales automation tools to narrow down your choices and select the right provider for your business needs. That would most definitely be the right move.

Get your sales automation process started with the tools we’ve looked at in this post!

 

Want to use Instagram to market your business? In the following post, I’m going to share the nine strategic ways to drive free traffic to your website with Instagram, stay tuned to discover how to drive Instagram traffic to your website.

Instagram is packed with lots of useful tools and features to grow your business and brand!

Even if you don’t have 100K followers, there are still lots of tactics to use your Instagram that can be your fast-pass ticket to more clicks and conversions.

Let’s get started with the nine easy-to-implement strategies!

How to Drive Instagram Traffic to Your Website?

 

1. Leverage Your Instagram Bio Link

Instagram allows you to include one clickable link in your Instagram bio, So, when you set up your Instagram profile, you most likely added your website (homepage) link in the bio, right? However, you can do so much more with this little bio link.

You can frequently update your Instagram bio link to point to any webpage of your website. It can be:

• A newly launched product page
• A featured story
• A new campaign page
• A lead converting webpage

You can draw attention to the bio link by adding strategic call-to-actions in your Instagram post captions that explain the of the  link, your CTA can be:

• Read the complete story at the link in our bio
• For more insights, navigate through the link in our bio
• Click on the link in our bio to learn more information about

To get better results for your “Link in bio” strategy, you need to be consistent and by adding call-to-action in your bio you can speed up your process. Link in bio is a significant way to drive more Instagram traffic to your website.

2. Use Instagram Shops to Tag Products

With the Instagram Shops feature, you can turn your Instagram into an Online storefront by tagging your products and creating shoppable posts on Instagram.

While tagging your products you can consider the following elements:

• You can use nearly 5 tags in your Instagram posts or videos
• Make carousel posts with up to 20 images that can be a lookbook album for your brand.
• You can able to use one product sticker in your Instagram stories

In your Instagram profile, you can see a shopping tab where you can check out your tagged product range.

These product tagging features attract your audience’s attention and let them to click-through to the product on your website. Also, this one of the best organic ways to promote shopping on Instagram and drive Instagram traffic to your website.

While using the Instagram Shops Feature, make sure to:

Follow Instagram’s eligibility criteria.

Connect with Facebook catalog

Sign up in the Instagram mobile app with your business profile.

3. Add Links to Your IGTV Posts

Did you know that you can add clickable links to your IGTV post descriptions?

This simple hack is one of the great ways to drive your IGTV viewers to your business website, or other relevant links. The best approach to get more views on your IGTV posts and clicks on those links in your IGTV posts your description is to add a call-to-action and a swipe up the link from your Instagram Stories. You can also add a call-to-action on your IGTV title to attract clicks for your links in the description.

Once you’ve created your IGTV video post, you can add a link to your IGTV channel and videos to your Instagram Stories to get your viewers’ attention. We all know videos are effective ways to engage with your audience, so, driving your viewers to your IGTV channel is a great tactic to get Instagram traffic to your website.

4. Include Links to Instagram Stories

If you have 10K followers or a verified account. You can add direct links to your Instagram Stories! Trust me this feature is an instant game-changer and there are several ways to make it valuable for your brand.

First of all, it’s always worth to provide a quick explanation for why someone should “swipe up” and click on the link, you can do it verbally or through a text caption on your Instagram Stories. It’s a good way to drive more clicks. Also, you can add eye-catching GIF images that encourage more “swipe up” from your Instagram Stories Viewers. Besides, by using “swipe up” call-to-action stickers you can make it more attractive for your viewers which helps you to boost the number of clicks from them and increase the Instagram traffic to your website.

5. Curate Traffic Via Instagram Stories Highlights

You can use Instagram Stories Highlights to consistently drive traffic from your linked Instagram Stories past 24 hours. This Instagram feature lets you group your Instagram Stories and forever feature them on your Instagram profile.

 

But, don’t add every story in a highlight, tactically curate a library of evergreen Instagram Stories that you want to put in the limelight in front of your Instagram audience or you can keep it simple by using a single story per highlight as navigation to the key pages of your website.

6. Leverage Instagram Direct Messages

Encourage your Instagram followers to start up a conversion with you through Instagram direct messages (DMs). Not only your followers, but you can also start the conversation by welcoming new followers and asking relevant questions. For this purpose, you can create a formatted text and insert it into a direct message of every new joiner, this way you can avoid typing the same thing over and over to different people. Besides, make sure to monitor your inbox daily.

With Direct messages, you’ll get a deeper understanding of your audience, and you will be able to link them to relevant pages of your website.

7. Allow Push Notifications on Instagram

The best way to increase the reach of all these above link methods is to encourage your followers to turn on Instagram push notifications for your Instagram posts, IGTV posts, and Instagram Stories. For this, your Instagram audience must click on the “following button”, then need to enable the push notifications, and opt-in. After, completing these processes they will receive notifications on their phone every time you post new content on your Instagram profile. That’s why getting a small section of opt-in from your audience will certainly spike your Instagram KPIs.

So how do you get that opt-in from your Insta audience?

You could run a campaign on Instagram or you can simply ask your audience to do so. Trust me, you’d be surprised how many people respond to your direct request, and respect your audience for that.

8. Get Connected with Instagram Influencers

In case, if you don’t have a large Instagram presence, have very few views on your Instagram posts, and can’t able to Link on Instagram Stories, you can partner with an Instagram Influencer who has the reach on Instagram. The influencer can be your brand ambassador and bring in more reach and traffic. This approach will amplify your brand awareness on Instagram.

While choosing your Instagram Influencer, consider how their Instagram audience aligns with yours and how they’ll receive the endorsement of your brand. When you’re working out your partnership agreement with your influencer, ensure you include the guidelines to the influencer to use actionable call-to-action to send their followers to your website.

9. Add Instagram Profile Action Buttons

It’s worth to determine why you want to drive traffic. Is it for people to contact you? Book an appointment?  Or buy your products?

All these above-mentioned actions and more can be taken directly on your Instagram profile with profile action buttons. With this feature, you could directly drive more traffic and conversions without any mediators. By using the right Profile Action Buttons and strategy, you can grow your brand through Instagram.

Conclusion

Now, Instagram becomes a revenue-based social media channel. So, you can use your Instagram followers’ data to build your content strategies, drive revenue, and brand awareness from sharing clickable links. In nutshell, just ensure your Instagram strategy is driving leads to your website.

I hope you found these strategies are helpful for bringing Instagram traffic to your website. Have you tried any of the above strategies? Let me know how it impacted your website traffic in the comments below.

Content marketing has been a buzzword in the digital marketing industry for recent years. Without giving a second thought, you can leverage the power of content marketing to boost your brand awareness, acquire new customers, and even generate more repeat sales. Because businesses that use the content marketing approach receive more traffic and have higher conversion rates.

✅ Today, let’s talk about eCommerce content marketing strategies that drive the maximum ROI.

1.📌 What is Content Marketing?

Generally, content marketing is a form of inbound marketing focused on creating, publishing, and distributing various different formats of content like written articles, infographics, and tutorial videos for targeted audiences online with the goal of attracting attention, generating more leads, expanding customer base and building your brand awareness.

Good content isn’t about good storytelling.
It’s about telling a true story well

 

2. 📌How to Stand Out with Content Marketing?

In this digital marketing era, it’s truly challenging to stand out from your competitors with your content marketing efforts. And, in today’s marketing landscape, many brands and individuals are willing to offer free value through their content.

So, how do you get your content to stand out from this crowd?

For example, take the topic “how to start a blog” While this topic has billions of search results and thousands of competitors vying for the high rank in the organic search results. Neil Patel’s blog has been able to high up the ranking on the first page of results. How? By going way above and beyond the amount of value other pieces of the content offered on this particular topic. His guide is very in-depth, also contains tutorial screenshots and results.

This example clearly defines that you’ll need to raise the quality bar of your content in order to get ahead with your own content marketing strategy.

Now, let’s discuss the fundamentals of building a content marketing strategy and how this will help you to take your marketing efforts to the next level.

 

3. 📌What Should You Write About?

Coming up with writing that inspires your target audience is a bit tough. The simple way to get started with your writing is to write about the biggest challenges that your target audience facing today.

If you offer free content to your prospects that immediately help them to solve some of their problems, you’ll give them more confidence in choosing you when they decided to invest in a paid tool, solution, or resource on the particular subject at hand.

So, how can you find out the most pressing challenges, hurdles, and questions of your target audience to provide your answers or solutions with high-quality, transformational content?

✅ Here are some effective ways to identify the biggest challenges of your target audience.

➡️  Directly Ask Your Audience – Ask your existing audience about the biggest challenges they’re facing and use their answers to create your future content. It’ll help you to prioritize your product features in the long run.

➡️  Research Competitors – Research and identity which challenges and questions of your audience that your competitors are answering with their content, and in what format they’re delivering their content. Then, identify the unique ways to provide your valuable content to your audience

➡️  Analyze Your Own Experiences – While building your business, possibly, you’ve got some unique experiences and insights that you want to share with your audience through your content, which can help your audience to replicate your success or get a result you’ve achieved.

In order to build well-defined eCommerce content marketing strategies, you need to focus on different types of content formats like videos, infographics podcasts, eBooks, written blogs and using paid ads to generate initial audiences who’ll connect and engage with your content.

Following that, you have to do the needful things to generate traffic to your website, and putting CTAs throughout your content to get leads from the audience who shows up to consume your content

For this purpose, you need to improve the domain authority of your website (a measure used by search engines to benchmark the authoritativeness of a website). However, it’ll take continuous efforts and time. You can improve your website’s domain authority by publishing fresh, relevant content, then getting that content shared and mentioned by other well-established individuals and brands in your related fields.

Whether you’re beginning from scratch or need an evaluation on your eCommerce content marketing strategies, the following step-by-step content marketing tips will get you started.

4. 📌How Should You Share Your Content?

Now, you have your content ready in your hands, so, it’s time to start sharing your content with your target audience. Begin with identifying where (which social media platform) your target audience spends most of their time. Social media marketing is just one aspect of your overall eCommerce content marketing strategies, but, it’s essential in this social media age.

 

✅ Here are the demographics of each social media platform that will help you to decide which one to focus on your social media marketing strategy.

➡️  Facebook –Even though Facebook is an older social media platform, it still counts because Facebook continuously evolving and innovating itself according to users’ current needs. Probably, you’ll have a loyal fanbase on Facebook that help you to get real-time feedback. If you want to teach your audience, Facebook live is one of the best choices for you.

➡️  Instagram –Instagram is a visually attractive photogenic social media platform. So, If you have products that have lots of attractive images then this may a place to showcase your products.

➡️  Twitter –If you have informational and text-driven products, Twitter is the best choice for you. As it’ll allow you to give a short description of what you just wrote about on your content, blog, or website and point users towards it. It’s one of the effective ways of letting your users know there is new content without sending out an email every time.

➡️  LinkedIn –If you want to target business-minded professionals, LinkedIn is the absolute choice for you.

➡️  YouTube –Videos are engaging and generally have higher conversion rates, thus YouTube is a great way to share your video content and reach your audience.

By sharing your content on these above social media platforms, you’ll build your own communities on these platforms. For this purpose, you need to post frequently on the platforms and keep your audience up-to-date.

5. 📌How to Get More Backlinks for Your Content?

Guest posting is one of the best ways to gain backlinks for your content. You can guest post on blogs or similar websites in your niche. Once you find blogs or websites with similar content as yours, you can ask if they accept guest posts, if they do so, you can write a great article on their website and get a link back to your website in return. Just make sure you have quality content to submit before you try the guest posting method.

6. 📌How Should You Advertise Your Content?

For eCommerce particularly you can use PPC ads to get immediate traffic, but, just ensure you have a proper plan for your PPC ad campaign. Determine the goal for your PPC campaign, whether want to get sales, build your email list or build your brand awareness in the marketplace and customize your PPC campaign based on your goal.

According to your PPC campaign results, you can determine what content to target and which keyword phrases to target for the long term. That’ll help you to build a comprehensive content marketing strategy for your eCommerce site.

7. 📌How Should You Drive Constant Traffic to Your Content?

Let’s check out the ways to drive sustained traffic to your content.

 

• ➡️  Answer questions on Quora – Sign up for a free account on quora and start to answer the questions related to your business.
• ➡️  Respond to Reddit subcategories –again sign up or a free account on Reddit and start to answer the questions related to your business.
• ➡️  Comment on relevant blog posts and videos –Leave a comment on a blog post or YouTube video that is relevant to your niche.
• ➡️  Create valuable assets for others –Offer value through your content by creating infographics, case studies, and tutorial teaching series videos.
• ➡️  Reach out to relevant podcasts –Seek out the related podcasts and give interviews to get more reach for your content

🔔 Conclusion

Now, we have gone through the ways to create eCommerce content marketing strategies that drive the maximum ROI. Using these content marketing strategies you can build brand loyalty and trust among your audience that’ll help you to convert your website visitors into sales.

In nutshell, these eCommerce content marketing strategies help you to increase your conversion rate through brand awareness.

📢 Got any questions or thoughts about these eCommerce content marketing strategies? Let me know them in the comments below!

Our world is facing a very serious challenge with the outbreak of the COVID-19 Coronavirus. However, still, there is hope on the horizon.

Businesses and organizations have been greatly impacted due to the economic hit caused by COVID-19. Businesses from grocery shops to multinational companies are facing huge losses. But, nothing can restrict human ingenuity; many business owners have shifted their companies’ operations online to remain functional. From retail to food, every industry is using digital marketing ideas to survive the COVID-19 pandemic.

The importance and need for digital marketing have increased manifold in this situation. Many of you may think that during this pandemic, emotional marketing is the way to success. However, companies need to engage in a sensible way. At this point responsible digital marketing approach not only promotes businesses but also contribute to society’s wellbeing.

To get you started, here are 10 smart digital marketing ideas that can help your business to survive during the COVID-19 crisis.

1. Stay in Touch with Your Customers through Social Media.

Now, more people are on social media, while stuck at their homes, they’re scanning for new updates on the pandemic situation and trying to stay connected with other individuals in a suddenly isolated nation. That’s why I put this one at first in my list of digital marketing ideas because it’s a great opportunity for your brand to stand out during this difficult time without being too salesy or pushy.

As your customers can no longer visit your physical stores to buy your products or place orders, staying active on social media is a great way to remind your customers that you’re still here to provide their needs. Practice empathy and reach out to your customers by leaving reminders to stay safe, and other educational information. These kinds of nonpromotional content can keep your customers coming back to your social media pages.

2. Ensure Your Business’s Online Presence

With social distancing and not much to do at home in the lockdowns, people are online right now than in their vehicles or walking on the pavements. Search traffic has increased significantly as we all are glued to our laptops and smartphones looking for updates within our community. Also, we’re looking for entertainment and ways to pass our lockdown time online. For many of us, that includes shopping online.

This means that if your company has an online presence, then there are higher chances of it being noticed by your potential buyers. Thus, being online top the list of digital marketing ideas to consider during COVID-19. The rise in your Website’s search traffic can be advantageous for your business and may bring in more exposure to your business website. Use SEO strategies to climb to the top of Google’s SERPs so your business can be easily found. Remember, anything online right now will be consumed more than ever before, so this is not the time for your business to go into a shell and poke out the head every once in a while to see if the sun has come out.

3. Give More Importance to Pay-Per-Click Ads.

As mentioned above, nowadays people are spending more time surfing the internet, it’s a great opportunity for businesses to use Pay-Per-Click (PPC) advertising to connect with their customers and gain a competitive advantage. Because now, there is a higher probability for PPC ads to be seen by users.

According to Thrive senior PPC manager Jacob Wulff statement cost-per-clicks have diminished by 6% across all verticals. So, probably, CPC is going to keep on diminishing in the future as well, that means PPC ads give your business another opportunity to scoop up that lost market shares during this time.

4. Watch Out Your Competitors

Hope you all know the saying “Keep your friend close and your enemies closer” – we need to apply the same theory here as well. Follow and get to know how your competitors are handling their social media channels to keep well-informed of their digital marketing strategy.

To jump ahead of your competition, you need to follow a strong SEO strategy, So that your business website comes up first on SERP results when your prospective customers search for specific keywords related to your business. For this purpose along with your website content, you should also optimize your website’s images, descriptions, mobile applications, etc. These optimizations help you to increase your ranking on search engines so that you can easily jump ahead of your competitors.

5. Give Special Offers According to the Unique Circumstances 

Advertising special offers are one of the best ways to keep your customers interested and keeps your revenue flowing. During this uncertain time, your business has the opportunity to show support for your customers by offering your products or services with special discounts that will satisfy your customers’ needs as well as help you to keep your revenue flowing.

Identify the market-fit for your product or service, and then create a special offer accordingly. Now that people are locked in their homes, even the ones who don’t prefer to shop online are now searching for products online on sale, discounts, etc. Therefore, pushing out your special offers through pay-per-click (PPC) advertising and social media promotion is a great way to engage with your customers and keep a steady stream of revenue that will keep your business’s doors open.

6. Focus on Your Local SEO

As we know, due to the pandemic everyone is restricted to their homes. This means when we do leave our homes, we’re looking for nearby shops for services and supplies. So you want to ensure your business is using local SEO strategies to optimize your business website for “near me” searches. You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when people are looking for more convenience, this allows your business to provide assistance for people.

Another way to boost your local SEO during this time is getting positive reviews. Online reputation management is as important as ever because this is a great way to really connect with your target audience during a stressful time like this. Remember, the customer relationships you form at this time will be advantageous to your business in the long haul.

7. Be Ready For the Bounce-Back Surge

As I mentioned earlier, the COVID-19 outbreak should fade after a few months. This means when normalcy returns, consumers’ spending habits also become stabilize. So, you have to remember that what you do today for your SEO campaign will affect your organic search traffic two months from now. Therefore, focusing on your SEO campaign now could have a great impact on your revenue potential two months from now when the COVID-19 starts to become a distant memory. And this will help you to bounce-back on track after COVID-19 pandemic.

8. Don’t Be the Victim of Panic Movement

How much instant food packages do you have at your home right now? If your answer is a closet full, you’re likely one of the people who clustered to the grocery store when the COVID-19 hysteria started to accelerate. That’s not how you want to react if you really want to implement a smart digital marketing strategy for your business. Many businesses are making significant reductions to their finances by halving their marketing costs, but making knee-jerk decisions can cause harmful damage to your business. The economy is indeed uncertain, so, you need to use the metrics and analyze all of the data you have available before you make any big decision for your business.

9. Be Flexible to Meet Your Customers’ Needs

This is the time to act empathetically; find ways to connect with your customers like never before. Recognize the issues your customers are confronting and then provide unique solutions that will endear you to your customers. For example, if you’re running a food delivery business, then at this point provide free delivery services for your customers or come up with other creative ideas to deliver food to your customers. Numerous food delivery organizations are offering drone deliveries, riderless deliveries, and curb-side deliveries to help their consumers.

This way, customers realize you’re all set to go for the extra mile to serve them better while ensuring their wellbeing. Your readiness to securely deliver their food orders will persuade them to turn to your business even when things return back to normal. It’s not just for food business, at this lockdown time gyms could offer online workout classes, dentists could offer online consultations and grocery stores could offer free curb-side pickup. All of these business opportunities can be boosted with strategically crafted social media campaigns.

10. Improve Your Website’s SEO

Perhaps this is the time to give a fresh look for your business website. Now more than ever, consumers are dependent on Google and other search engines to search for products, services, and necessities. This means your website is the tool to attract these consumers. Onboard website design professionals to redesign your website, also it’s a great time to have a conversion rate optimization specialist perform a CRO audit of your website to make sure your call-to-action (CTA) buttons are making your leads into customers. Also, it’s an ideal time to do an SEO audit of your business website to ensure you’re improving your optimization strategies. These On-page SEO optimization strategies will help you to successfully drive traffic to your website and boost its overall ranking on search engines.

 

Conclusion

If you’ve been looking for some good digital marketing ideas recently, hope I’ve given hand-full of ideas to digest. Moreover, you can gather some insights from these smart digital marketing ideas during the COVID-19 and use them for your business growth.

Just because you don’t have any walk-in customers right now, doesn’t mean there are no other ways to reach out to your customers. Adapt your business strategy and digital marketing approach according to the COVID-19 situation by implementing these above listed digital marketing ideas, so that you can be helpful to your consumers and stay abreast of your competitions. Your proactive and strategic digital marketing approaches can save your business and boost your brand’s visibility amid the COVID-19.

Got any questions or thoughts regarding these digital marketing ideas? Let me know them in the comments below!

Google launched its updated AMP validation tool. The newly updated tool now will validate the Web Story format. Read on to learn more.

It’s been more than two months now since the COVID-19 started to disrupt our lives upside down. From having to exercise social distancing and getting used to the lockdown life to constantly sanitizing our hands and seeing our friends and loved ones getting sick, the COVID-19 pandemic is something none of us expected. Even the COVID-19 pandemic seems like a titanic threat to businesses and jobs. The results are devastating. But, digital marketing may take a great leap frontward with rich opportunities as a result of COVID-19 lockdowns because we can see vigorous growth in digital marketing amid COVID-19.

With the growth of remote working and a collective approach amid this COVID-19 situation, businesses are strategically going to approach the transformation to digital marketing to ensure their business survival and stability during Coronavirus pandemic. Now, In this digital era, most of the consumers trust the word of mouth on digital media and search engine rankings over other forms of advertisements. Besides, during this lockdown situation, digital marketing lets businesses to channelize their marketing campaigns, build lasting relationships with customers, reach the right audience and optimize their own online branding.

However, some industries show a remarkably higher ROI and survival rate with digital marketing than other industries. Here are some of the top industries that benefit most from digital marketing amid COVID-19 situation.

1) Health Industry

Remember, how many times you have or someone you know searched online resources to find information about COVID-19 or other health conditions? Most of us look at online medicine portals and organizations like WHO and WebMD to find essential health information. Now, with the COVID-19 lockdowns, people can’t go to hospitals for their regular health checkups or other clinical treatments, so, they seek for online medical consultants to get their medical solutions and looking for pharmacies that provide home delivery.

There’s no denying that it becomes so critical for medical professionals and healthcare centres to make themselves available on the internet. And to start of medical professionals and healthcare centres need decent websites coupled with online networking. When it comes to online networking, digital marketing is the perfect option for it. Just by using simple content marketing tactics like infographics and informative articles on their websites, medical professionals can acquire more patients and easily grow their ROI with digital marketing amid COVID-19.

2) Food & Beverage Industry

Even though governments close all the restaurants and bars to slow down the spread of Coronavirus, We can see the real spike on home delivery and takeaway services. Now customers are likely to use search engines or use evaluation websites for reviews and order their meals on apps. Therefore, Google also introduced new takeaway and delivery labels under restaurants in Google Search and Maps results to help the people amid the COVID-19 lockdowns. People also use social media to make their final buying decisions.

So, at present, food industries can do their food marking on digital media by using digital marketing methods like search engine marketing, PPC advertising, social media marketing and content marketing. Actually, food marketing on the internet really builds on the emotional connection that we have with food and people at large feel that digital media actually care about their eating preferences. Hence, opting digital marketing amid COVID-19 is the best choice for food & beverage industries to generate revenue for their continues running.

3) Financial Consultants

The COVID-19 pandemic has caused an unprecedented financial crisis for businesses around the globe. At this point, businesses are seeking advice from financial consultants to stabilize their businesses. So, during this COVID-19 lockdowns, financial consultants can leverage digital marketing to get more clients for them. As we can see business owners and companies seeking their financial advisers online. Therefore, by promoting themselves online through email marketing, social media marketing and publishing their expertise knowledge via content marketing, financial consultants can get more exposure for themselves which can help them to attract more clients.

Financial consultants can use the platforms like Zoom to offer their financial advice through online for the clients. Altogether with the right online marketing strategy, financial consultants can horn their business with digital marketing amid COVID-19.

4) Fitness & Nutrition Industry

During the COVID-19 pandemic, the growing consciousness of holistic health has funded to enhancing the fitness and nutrition industry’s revenue. Now, people are searching for more fitness and nutrition-related content on the internet. Even the fitness experts and the nutritionists become more active on social media channels like Instagram, YouTube and Facebook. And they are publishing highly engaging and actionable content on social media channels that their followers and subscribers can always get value from.

By providing the fitness and nutrition-related content in different forms like infographics, demographics, videos, etc that are specially focusing on home workouts and diet plans, fitness and nutrition industries can grow their ROI without much efforts. Hence, digital marketing is a great way for the fitness and nutrition industries to advertising the ethics they give to their ideal audience. And through digital marketing, they can ensure their business stability with digital marketing amid COVID-19 crises.

5) Education & Training Industry

Most schools, colleges and universities are close down amid COVID-19 lockdown and now students are opting for online education and training. There are plenty of online mediums that now enable educators, tutors, teachers, students, schools, universities and institutions to interact directly with one another for their education and training purposes. In particular, schools, universities, institutions and individual tutors are using digital media and social media for their promotion to drive international students’ admission which is extremely profitable for them.

The truth is that the education and training industry is one of the most popular industries that benefit most from digital marketing. Social media platforms like Facebook, Twitter, Instagram let students, instructors, educators, tutors, trainers, schools, universities, institutions and consultants to interact with each other in ways that are comfortable to do education and training in a virtual atmosphere. Schools, colleges, institutions and universities have maxed the utilization of digital marketing amid COVID-19 in their education and training process.

6) News Media

News media is clearly driving the growth during the COVId-19 pandemic. As of now, people are becoming keener to learn about the news related to COVID-19 pandemic, so, the viewership for news media increasing rapidly. Not only that, now people are isolated from the world and staying at their homes, so, amid this time news is the only way for them to know what’s happening around the world. Thus people become more reliable on news channels.

Considering the current scenario, news media can use digital marketing ways to reach more audience. Because nowadays people are spending more time online, so, that’s the best place to reach them. By creating social media pages for their news channels and regularly publishing the trending news on those social media pages, news channels can get more exposure and viewership for them. Not only social media marketing, but, news media also use content marketing methods like publishing news articles and videos to reach their audience online. In nutshell, News media can boom in their industry by using digital marketing amid this COVID-19 pandemic.

7) Hosting Industry

Amid the COVID-19 crisis, many businesses want to make their businesses online to ensure their stability and long term survival. Basically, when we think about online the first thing that pops up in our mind is a business website. And to create a website we need a hosting provider, right? Therefore, the present time is a boon for the hosting industry and many corporate businesses are searching for a good hosting service provider for their businesses.

To leverage more of these opportunities hosting industries can opt digital marketing. As digital marketing helps them to build their brand awareness, reach more leads and get more sales for their hosting services. We all know that amid this lockdown time people are spending more time online. Therefore, digital marketing is the perfect way to reach potential customers online. Altogether digital marketing amid COVID-19 gives the right exposure to the hosting industry.

8) Entertainment Industry

Even before the COVID-19 crisis, the entertainment industry has understood that digital marketing and social media can build their audience and it can help to utilize their upcoming content to showcase and make it become viral on the internet. For instance, if I would ask you about the latest movie trailer, what would you do? Simple, you will search on YouTube or go to a social media channel that related to the movie to find the latest trailer. This is because the entertainment industry using digital media to make their content reach to their audience and that content become viral like a grapevine.

During the lockdowns times, people are looking for online movies, web series and other forms of entertainments through online. Even we can see lots of new online communities of movies and songs lovers are popping up. So, at present, using digital marketing will generate higher ROI for the entertainment industry than other conventional media.

9) Online Betting & Gambling Industry

COVID-19 has shaken up the betting industry as well. Even the biggest sports betting brands in the world have suffered online and offline from the wide-scale cancellation, suspension or postponement of major sporting events during the pandemic lockdown. As far as the online gambling industry is concerned, gambling can be enjoyed safely from home via a computer or mobile, whether a person is self-isolating or in full quarantine. But, despite this fact, online gambling continues to find it a challenge to make the most of the internet because they are interconnected with real-time physical sports events, thus now betting and gambling industries are shifting their focus on eSports to ensure their business survival.

Amid this focus shift, online betting & gambling industries need the help of digital marketing and social media promotions to attract the audience to their new business approach. As digital marketing methods help them to reach their target audience faster and effectively. That’s why many online betting and gambling industries opting digital marketing to ensure their long term survival amid COVID-19.

On the other hand, online casinos took a good spike during the COVID-19 lockdown because they don’t depend on sports events to carry on with their business as usual. So, during this situation, online casinos can use digital marketing approaches to target the new audience and expand their business further. Nowadays we can find more people online, so, by using the right digital marketing strategy online casinos can expand their business to new heights.

10) Online Dating Industry

Amid the pandemic lockdown, online affairs are the safest choice for people who seek a distraction from their routine life. With people cooped up indoors amid the COVID-19, online dating sites use this time as an opportunity to help people find more connections through their dating sites by providing them with new features.

Given social distancing requirements that allow only virtual dates, many dating sites have expanded their distance filters to allow users to match with anyone in their country. In this scenario, digital marketing can help online dating sites to flourish their business. With digital marketing approaches and social media promotions, online dating sites can improve their exposure to get connected with new users. Simply using digital marketing amid COVID-19 can help online dating sites to get the full advantage of COVID-19 lockdowns for their business growth.

11) Law Industry

You may find it a bit of surprise, but, trust me the law industry is slaying it when it comes to digital marketing. Attorneys are intelligent individuals who specialize in communication. Specifically, they’re really good at elucidating how the law works and how to finesse your way over an argument. Most of the Attorneys are having their own website for their law firms where they are publishing helpful blog posts on specific legal topics, people find them and read them, and the Attorneys gain clients as a result, and even they have a specific content marketing strategy for their law-related writeups.

Amid the current lockdown situation, some of the countries around the globe are running their court activities and case hearing processes via online, even recently, Sri Lanka has conducted its first-ever court session via video conferencing. So, during these times having online presence help attorneys and law firms to gain more clients. A good strategy of digital marketing amid COVID-19 provides a robust ROI for law firms without much financial investments.

12) Real Estate Industry

The real estate industry always has its market, it’s never tires down. And it’s growing even bigger amid the COVID-19 pandemic. This is because of the rural-to-urban invasion of people going to rise further up as people want to stay in urban parts to get better healthcare services and other facilities. Hence, Brokers, property dealers, and engineers discover a variety of digital marketing channels to showcase their properties to their potential prospects.

In most places across the globe, digital marketing seems to be more cost-effective for real estate marketers than the traditional ways of marketing. It typically started with real estate marketers advertising and promoting their properties on Facebook. Even though Facebook continues to be an extremely feasible mode of marketing for real estate marketers now they are opting for other social media channels and digital marketing amid COVID-19 to gain more sales opportunities.

Closing Remarks

Digital marketing is one of the top game-changers amid the COVID-19 pandemic that connecting customers to top businesses and brands. Digital marketing also helps industries to measure and optimize the performance of their marketing campaigns during this uncertain situation. The above mentioned 10 industries have the potential to see high ROI from their digital marketing campaigns during COVID-19 and stabilize their survival. If you too wish to create an online presence of your business and want to become one of the industries that benefit most from digital marketing, it’s the right time to make positive efforts in your digital marketing strategy.

ROI of your business relies on how you build and execute your business strategy. So, analyze and evaluate how your business can gain more profit from digital marketing during this COVID-19 situation and based on your analysis create your digital marketing plan and most importantly stay focused on your digital marketing plans to reap the full benefits.

If you are a newbie to digital marketing or need further assistance in digital marketing contact here: [email protected]

The present quarantine lifestyle due to the COVID-19 pandemic has changed the shopping practices of consumers and many businesses are creating and strengthening their digital presence to reach their customers online. Amid these developments, Facebook has launched a new tool named “Facebook Shops” to make online shopping seamless.

Facebook Shop is set out to inspire people to shop and make buying and selling online easier with a ‘social-first shopping experience. Let’s have a look into how this Facebook Shops tool works and how it’s going to affect different members in the Shopify ecosystem.

1. Facebook Shops: Helping Businesses Sell Online

First, let’s have an intro about Facebook Shops!

Facebook Shop is a mobile-first shopping experience where businesses can easily create an online store on Facebook for free and build their Facebook marketplace. If you have a business page on Facebook, you can add a Facebook Shop on your Facebook business page. You can use this Facebook Shop section to list your selling products and connect with more customers on Facebook.

While any businesses can create a Facebook shop for their business, It best serves eCommerce advertisers, merchants, and retailers. Especially it recommended for businesses selling clothing, accessories, baby & children’s products and home furnishings items. But other businesses also use Facebook shops to reach more customers on Facebook. To have your Facebook Shop you must sell physical items and agree with Facebook Merchant Terms.

Key Features of Facebook Shops

• You can turn your Facebook and Instagram page into the online store
• You can easily import your Shopify product catalog into Facebook Shop.
• It’s easier to communicate and keep your marketing and sales activities aligned with a consistent experience across Facebook, Instagram, WhatsApp, and Messenger.
• Facebook Shop is built into the social media platforms so shoppers don’t have to navigate away from Facebook or Instagram to complete their purchase.
• Shoppers can enjoy secure and private shopping.
• Shoppers can swipe up from a story featuring a product to place their order directly on Facebook Shop.
• Shopping tab available on Instagram, so, shoppers can check out different products available within different categories.
• Shoppers can shop directly through live video.
• Merchants can add their product collections, discounts, and more to enrich their sales through Facebook Shops.
• Shoppers will be able to see their earned rewards, what they used, etc on Facebook Shops.
• Shoppers can wishlist a product on Facebook Shop just like they save posts on Facebook.
• Facebook Shop will be equipped with AI, so, shoppers will be shown items based on their preferences.
• Using Augmented Reality (AR) shoppers can test our products and see how they would like it on them.
• Already available features like Marketplace on Facebook and product tags on Instagram will be added to the Facebook Shop.

2. How Facebook Shops Benefits Merchants

If you’re a merchant, Facebook Shop is an easy way for you to create a customised digital storefront for your business across Facebook and Instagram. You can build your Facebook shop from your existing Facebook Page or Instagram profile.

Facebook Shop is simple to set up, seamless to use, load faster on mobiles and have global scale, so, they give you the ability to inspire your customers and help them to find the right products very easily.

The new Facebook Shops will give the entire shopping experience on Facebook or Instagram. With such an integrated shopping experience, you can reach your audience even better and you’ll be able to tap into the new audience for your business.

Now, your marketing efforts will be much easier, as you can promote your new products instantly and urge your shoppers to purchase them. This seamless integration between your marketing and sales will help you to increase your sales and conversions.

We all know Facebook and Instagram have a huge audience base which is helpful for merchants who want to increase their visibility and brand awareness, especially for small businesses who are still trying to make their mark on the market to attract the audience.

Facebook Shop will also help offline retailers to make their stores online. If they would already have a social media presence, by using the Facebook shops feature they can tap into their social audience to buy their products within Facebook.

For new merchants, Facebook Shops will make it easier to launch their new eCommerce business and start selling. Facebook Shops also allow advertisements through Facebook feed posts and stories, so, new merchants can improve their brand awareness through ads that directly lead the audience to their products.

Facebook Shops will help you to align your communication with your consumers. Since they’re already following you on Facebook and Instagram, you can deliver them instant information about your store such as changes in-store pickup time, delivery delays, etc. Also, customers can message your Facebook Page Shop with questions.

Merchants can see views, clicks and purchases for each of your product and also organise your products into different categories so that your customers can browse your Facebook Shop by category.

3. Facebook Shops Impacts on App Developers

Facebook Shop feature sure has its impact on all the partners in the Shopify ecosystem, so, App Developers are no exception.

In nutshells, app developers need to find ways to provide their functionalities within Facebook Shops. Therefore, developers may need to rework their product functionality or adapt to the existing features to work with Facebook Shops.

Shopify apps that are providing functionalities on Facebook and Instagram need to be more vigilant about any new developments so that they can easily adapt their app for the changes. It’s always good to plan ahead.

Facebook Shop will also provide fresh opportunities for app developers to build new apps. So, it’s time for cheers! Once the feature is rolled out fully, merchants will need app developers to help to set up the Facebook Shops for their eCommerce business. Therefore, it’s a good opportunity for the app developers who are already providing Facebook and Instagram related functionalities to hone up their career.

Besides app development, app developers can create helpful content about the different use cases of the Facebook Shop that will help merchants to learn more about Facebook Shops features. By creating content, app developers can get rank with keywords which help them to appear in search results when merchants searching for app developers.

4. Cost for Setting Up a Facebook Shop

You can set up a Facebook Shop for free. But, merchants will be charged a small transaction amount on each purchase made through the Facebook Shops enabled sales channel.

According to Facebook’s Vice President of Ads, Dan Levy statement, “Face will charge ‘small fees’ on each purchase, however, the real monetization will come from driving more advertising as Facebook Shops will be featured in Facebook ads and stories.

 

5. How to Make Your Shopify Store Ready for Facebook Shops

Facebook joined with partners like Shopify, WooCommerce, BigCommerce, CedCommerce, Cafe24, ChannelAdvisor, Feedonomics and Tienda Nube to give small businesses the support they need through its Facebook Shops feature. Hence, Facebook Shops offer powerful tools to help entrepreneurs, merchants, retailers and eCommerce owners run their businesses online.

Wondering how to set up a Facebook shop? Setting up your Facebook Shop is not that complicated, you can easily turn your social media pages into storefronts. All you need to create your Facebook Shops:

• You must sell physical items
• Agree with Facebook Merchant Terms
• Add the Facebook sales channel on your Shopify store
• Add your products catalog and connect it with your account
• Enable the ‘Shop’ page on your Facebook Page

You can get to know more details about how Shopify merchants can enable the Facebook Shops feature on the Shopify blog. It will help you to learn about the Facebook store Shopify.

Revolving Online Shopping Experience with Facebook Shops

The Social-first shopping experience of Facebook Shop is sure going to change the way of consumers’ shopping behaviours and the way merchants sell their products online!

I hope this article helped you to get an idea about Facebook Shops, also empathized with the need to prepare your business and online store for this new feature to adapt your business accordingly for the revolving online shopping.

I’ll update this post once the Facebook Shops feature is fully rolled out. In the meantime, if you have any questions about Facebook Shops, Leave them in the comments. I’ll get back to you with the answers!

More Resources to Learn about Facebook Shops

If you like to know more information about Facebook Shops, here are some resources for you. These articles will help you to get a better understanding of the Facebook Shops feature and its scope:

• Introducing Facebook Shops for Small Businesses 
• Mark Zuckerberg’s Words on Facebook Shop
• AI Implementation on Facebook Shop

Welfare communities around the globe are taking the required measures to mitigate the spread of COVID-19 coronavirus outbreak. Amid these times of uncertainty, corporate companies from all shapes and sizes are also struggling to keep themselves stable. Even the industry experts suggest that “Companies and organizations need to impose a logical and methodological approach to strengthen the resilience of their existing business models and strategies to ensure their ongoing business operations during COVID-19.” Therefore, corporate companies are going to become more dependent than ever on their digital strategy and now they are looking for an offshore digital marketing agency to polish and restructure their digital strategy.Keeping the present situation in mind, today, in this post, I’m gonna discuss how an offshore digital marketing agency can help a corporate business to survive from COVID-19 pandemic issues. Keep on reading to discover more!

Present Situation of Corporate Companies

The unprecedented situation, the almost-complete vanishing of all networks related to live events and conferences, and the rising barriers on face-to-face business, create an immense challenge for businesses. B2B companies that rely on the yearly course of exhibitions and trade shows to network and build connections with their customers are now struggling to find a way to connect with their audience. For SME businesses especially those who used to generate new customers for their businesses through word-of-mouth referrals or on the strength of their business’s hard-won reputation among their target market, the current pandemic situation is coming as a huge shock to them. Larger corporate companies are also now seeing themselves in the situation of having potentially lost millions out of cancelled events and conferences. They won’t get back the several hours and expense spent on preparations for this year.In this current scenario, digital is likely to be the clear winner, and most companies are turning to digital channels to embrace the transformative situation. We’ve seen a real spike during the last few weeks from companies wanting to create or update their business websites, launch new eCommerce channels for their businesses and build social media campaigns that focused on people who are working from home and a real focus on using influencers in the industry and SEO approaches to reach new audiences for their business.

Most of the large corporate companies may have their own in-house digital marketing team who can deliver these results. But, to mitigate the present economic crisis most of the corporate companies are doing cost-cutting. So, during this challenging time keeping an in-house digital marketing team can increase the expenses in terms of salary negotiations, benefits, infrastructure like computers, digital devices, desks, building access, maintenance bills, taxes, etc. On the other hand, outsourcing is pretty gosh-darn easy because most of the offshore digital marketing agencies work on annual or monthly contracts for which businesses don’t have to do any tech setup, infrastructure, insurance or any other arrangements that can incredibly help the corporate companies to reduce their expenses and at the same time, they can easily acquire experienced and talented professionals who can produce better and faster results for their digital marketing efforts.

So, now corporate companies see value in partnering with an offshore digital marketing agency that knows how to help them make the most from social marketing, content marketing, SEO and influencer-led campaigns to achieve better products values and more reach to their targeted audiences.

 

Importance of Offshore Digital Marketing Agency Services During COVID-19

You may have this question in your mind like “why you should outsource your marketing?” So here are some of the points that explain to you the importance of digital marketing projects outsourcing during the COVID-19 pandemic times;

• As I discussed above most of the companies are experiencing an extreme quantity of loss due to cancelled conferences and events. Considering the amount of money spent on organizing these conferences, round the year planning, and hours spent, it is a massive loss indeed for these companies.
• To navigate through these challenging times, choosing the right digital marketing agency for your digital marketing needs is the best thing to do now, and many companies around the world are making themselves adapt to these new normal.
• The businesses that did not give much importance to having social media channels like Facebook or Instagram page are now choosing to create social marketing, content marketing and SEO marketing strategies for their businesses.

While some of you might feel that once the lockdown situation ends, everything will be back to normal again, but the experts have a different opinion from you. They say “the businesses’ reliance on digital marketing and networking is here to stay, and people would still choose digital channels or platforms for business meetings instead of holding on an in-person meeting, therefore, you must ensure a digital change for a longer time.

 

10 Benefits of Outsourcing Digital Marketing

While navigating through the business challenges during COVID-19, it could become intimidating if you try to do your brand’s digital marketing on your own or operate it in-house without the right professional team in place. Your competitors also doing everything to maintain their sustainability and to drive growth for their businesses with digital marketing. Therefore, to stay competitive, you should outsource partially or completely to a digital marketing agency.

If you’re still in a dilemma, Have a look at these 10 benefits of outsourcing digital marketing. Sure, it will help you to make the right decision.

 

1. You’ll Get More Time for Your Core Business

Outsourcing digital marketing works to an offshore digital marketing agency save you much time and energy to focus on your core business. Apparently, we are in the era of outsourcing. More and more businesses and organizations around the world are opting for outsourcing for their non-core business activities to third parties. Pay-roll preparation, products packaging, shipping of the products, manufacturing of sub-assemblies, transportation, hiring and of course digital marketing and online promotions for the businesses are some examples of outsourcing. The focus on outsourcing comes from an increasing understanding that it is not feasible to be competitive in non-core business activities.Therefore, it becomes sensible to hand over such non-core business activities to the third parties. While the industry experts are engaged in executing the best marketing and promotional strategies for your business, you get enough time in your hand to focus on other important parts of your business.

2. You can Beat Your Online Competition

Most probably, your top competitors out there in the market also realize the importance of digital marketing during this COVID-19 crisis and have been successfully investing in digital marketing to grow their business. In this challenging period, you cannot afford the time it takes to establish an in-house digital marketing team comprising professional researcher, analyst, strategist, SEO expert, social media campaign experts, online marketing campaigns experts and content writer.Therefore, businesses in all shapes and sizes should find an offshore digital marketing agency that takes up the job of crafting a right digital strategy for the business and implement it in a way that gives your business an instant advantage over its top competitors.

3. It’s More Affordable than You Think

Usually offshore digital marketing agency offers various digital marketing services packages at different prices for new small businesses, growing startups and big corporate companies. Different type of digital marketing services is put under the same package, so, there’s no need for the corporate companies to pay individual people for their respective offshore marketing services.One-time payment can do the trick for you; hence, you don’t have to go through the troublesome process of transferring money to a bunch of different bank accounts. The accrued fee of individual services is always larger compared to the digital marketing service packages offered by digital marketing agencies.

4. You’ll have a Structure for Your Digital Marketing Strategy

Offshore digital marketing agency provides you with a balanced structure.  Usually, an offshore digital marketing team consist of 2, 5 or 10 staffs based on the project’s requirements with the diverse professionals involve of strategists, analysts, designers, art directors, web designers, copywriters, content writers, etc.So, there is an equal allocation of work between the employees who do the work assigned to them within a set deadline. The importance of an existing structure is that it helps your business in deriving good results within a restricted period of time.

5. You’ll Get Innovative Marketing Ideas

The members present in a digital marketing agency continuously brainstorm new innovative ideas that would boost the digital marketing results and enhance your company’s image in the market.Most of the associates in the team are well acquainted with and experienced in their chosen digital field, so their minds are always overflowing with fresh ideas that would bring innovation, creativity and new strategies into the picture.

6. You can Easily Reach Your Target Audience

The target audience in marketing refers to the group of people for whom you want to deliver your message, service or product. The core motive of marketing is to deliver a particular message to certain people present in your target society, which in return would rise your business sales.An offshore digital marketing agency goes through a phase of comprehensive and systematic research in order to decide when, where and how the message will be brought to the target audience, which would create the greatest impact on your marketing efforts and ensure you the great results.

7. They’ll Provide Your Better Insights & Reports

An offshore digital marketing agency by virtue of the business they are in, So, they keep themselves well-informed of the latest technology, trends, updates and case studies in the digital marketing industry. They have the good experience of working with multiple clients from an extensive range of industries with diverse visions and goals and are skillful at tailoring the best customized digital strategy for your business needs.They are stocked with better insights about digital marketing and digital platforms to know what combinations of digital channels best suit for your business’s marketing will needs. They will also be prepared for upcoming possible risks with mitigation plans in their hands.

8. They Use the Latest Technology in the Market

A good offshore digital marketing agency has knowledge and access to special tools and software in the market which gives them the assistance to do fast and accurate research, analysis and strategy which benefits less repetitive activities, quicker implementation of strategy, optimal ROI and faster accomplishment of your business goals.

9. They Help You to Create a Presence in Various Social Media Platforms

The advent of social media channels like Facebook, LinkedIn, Instagram, Twitter, Pinterest, and many more is the reason why the fame of the internet and online marketing has dramatically risen over the years. In the present time, not being a part of these social media channels is equal to living in a cave.Digital marketing agencies very well know the tricks and hacks to give your businesses and brands, a voice among the traffic on the internet. They easily do that with the help of catchy blog posts, attractive infographics, images, gifs and videos. Generally, offshore digital marketing agency does their best to grasp the target audience’s attention and interest towards your business.

10. Efficiently Implemented SEO for Your Business

SEO is an acronym that stands for Search Engine Optimization. The main search engines on the internet like Google, Yahoo and Bing deliver results according to the keywords typed in the search box.SEO mainly combines keywords into the content which goes well with the search engines’ search algorithm, so, the company which has been optimized well with SEO comes at the top in the SERP results section and into the good attention of the business’s current or prospective customers.

 

Conclusion

The present the unprecedented situation we are facing is definitely one of those crucial moments which can  “force” a dramatic change upon our business, but for the better, think about how you will restore the opportunities that have been lost amid this COVID-19 pandemic issues. As long as you strategically alter your business approach to digital marketing, there’s no excuse why it should just serve up as an emergency fill-in but could keep on offering long-term value and benefits to your business when the world eventually gets back to its normal self. And of course, it would make companies more robust and flexible to deal with any future pandemics like the current one.

To make the most of digital marketing opportunities and grow your business during the COVID-19 pandemic, outsourcing to a digital marketing agency seems like a good idea. If you’re planning to opt for outsourcing digital marketing, here you can find out the different types of offshore marketing services packages for your business digital marketing needs.